Day 1 of a brand sprint concept for a data security company.
I absolutely LOVE this client, who wanted to go against the grain of the current tech vibes and have a retro 80s look.
I reviewed over 3,000 design portfolio websites this year.
Here are my top 20 sites from both independent designers and studios. A mega-thread of inspiration:
People have been asking how we find high quality typefaces for our brand sprints so quickly. The trick is to stick with the elite foundries.
Here are my top 10 (and their best typefaces):
I have struggled with a bad back and sciatica for years, all from sitting at a desk.
It took me a long time to realize stretching alone won't work. You have to strengthen your legs and core.
Here are my top 10 moves for those of you with a bad back from sitting:
Your branding and web projects can look exponentially better with ultra-realistic mockups.
Problem is, only a small number of sites have sophisticated mockups that use real light, high-end materials, and aren’t computer renders.
Here are my top 10:
Today I'm proud to introduce Stellar, a new way to discover and hire top-tier freelance creatives.
If you need an expert freelancer for your next project, Stellar is the first and only highly-curated creative platform of it's kind.
✨ ✨
At the end of a branding project, usually all we see is the final shiny new logo.
But more interesting is actually everything that went into arriving at that final mark.
Here’s a peak under the hood for one of our recent branding projects at Primary. 🧵
Recently we have been doing one week brand sprints. Clients get two complete design options in five days or less. Here is a recent one for a VC that invests in biotech.
Recently we have been doing one week brand sprints, designing a new visual identity in 7 days or less.
Here is a look at how we designed a new brand for a company that integrates subtle mood-changing vibrations and signals into wearable devices:
Dear
@elonmusk
👋
9 days ago the access to my work computer was cut, along with about 200 other Twitter employees.
However your head of HR is not able to confirm if I am an employee or not. You've not answered my emails.
Maybe if enough people retweet you'll answer me here?
The only way to become a great designer is to be completely obsessed with looking at work.
Just relentlessly find good work, dissect it, catalogue it, and remake your own versions of it over and over again until you can do it with your eyes closed.
Only then—armed with a deep…
Day 3 of a brand sprint for a company doing something big with Ethereum.
The client wanted something that felt colorful, positive, and futuristic, with a touch of Apple's aesthetic.
Recently we have been doing one week brand sprints, designing a new visual identity in 7 days.
Here is a look at how we designed a new brand for
@mialoira
's course that teaches creatives how to leverage AI to supercharge creativity.
Two years ago I lost out on the biggest job of my life—designing all interior graphics for Sphere. I was one of three finalists, and simply priced too high.
The whole thing looks fantastic though, they killed it.
Not winning big freelance design jobs?
Time to rethink your proposals.
To secure five or six figure jobs, your secret weapon is a highly visual, custom proposal that shows deep thinking.
Steal my template. 🧵
We were overpaying for design by $10,000+ monthly:
Had a 25 year old find all we could cut costs in design w/ tech.
- Canva $12.99 = cards, invoices, social media artwork, logos etc
- Framer $15 = replaced all simple websites
- Dalle $15 = replaced all 1st drafts of graphics
If you are a business looking to redesign your website, or a designer starting a new project, there are a few select places you can go to find good website design inspiration.
Here are my top 12:
Freelancer positioning idea:
There should be a freelance designer who is an absolute expert in executing mockups. That's all you do. Design studios and freelance designers would pay big money regularly to have you nail presentations and portfolio content.
We are now focused exclusively on 1-week brand sprints. These result in two unique brand directions for clients in seven days.
Here's a look at how we designed two brand options for SliceSpace, a company that allows anyone to invest in a slice of real estate.
The design industry is still operating like a car dealership. Clients have to poke around, call you for a price, wait, and haggle.
We should all be operating like Tesla. Show the product, the price, and the features. Make it easy to buy on the spot.
Currently working on this.
Incredibly well-articulated.
Attention to detail in design (particularly branding) is a subliminal signal to consumers. It makes them think: “If there is such great attention paid here, the product must have these qualities too.”
Got an offer from one of the bigger accounts on here you all know (200k followers) to buy this unchosen identity outright.
Brings up a really interesting question: Does the previous client own killed work? Is good work that isn’t picked dead forever?
Day 1 of a brand sprint concept for a data security company.
I absolutely LOVE this client, who wanted to go against the grain of the current tech vibes and have a retro 80s look.
Let's take a designer.
Give them 2 weeks to design a brand.
Research, strategy, moodboards, etc.
Give me 24 hours to do the same, with none of the above.
We do a poll to vote on which one is which.
Bet you wouldn't be able to tell.
It isn't that I'm a better designer.
It's…
The hardest part of being a freelancer is having an unpredictable salary. Work comes in waves, and with it crushing anxiety about whether or not you will make it through the year.
After 15 years of winging it, here's a simple method to take the guesswork out of freelance income.
Hi friends!
I have one open spot for a design project in Sept/Oct. Ideally brand/web design for a small team who need some serious design firepower.
See more of my work here:
After a one-week brand sprint presentation today:
“If you had done that in three months I’d be blown away. Just spectacular.”
Then our client…cried.
I think I’ve found my thing?
Me managing three brand sprints at once
20 LOGOS!!!
40 COLOR PALETTES!!!
60 TYPEFACES!!!
55 MOCKUPS!!!
200 ICONS!!!
18 LANDING PAGES!!!!
DO YOU HEAR ME CHEFS?!?
87 YOUR BULLSHIT WEEKEND!!!
The model for building a creative business is too limited. It’s either be a solo freelancer or build an agency.
But with other talented freelancers only a DM away, there’s a sweet spot in the middle that is highly collaborative that hasn’t been created yet.
Some initial ideas:
It took me a year but I just figured out exactly what Stellar is going to be. And now that I’ve got it I can’t wait another second.
Hint: Sprints.
It’s going to be a completely innovative model for how companies work with freelance talent. And it’s going to completely cook…
I turn 43 tomorrow. In my experience your 40s is where you finally put all the messy stuff from your 20s and the bigger lessons of your 30s together.
I’m healthier, am super clear on who I am and what I want, and have deeper relationships. I love it.
I feel like design and creative glorifies young talent (which I support) but what about those in 40s, 50s, 60s? Can we highlight and talk to them too? I want to hear their knowledge and insights
New design work for Muze, the music fitness app that creates custom workout music based on your training intensity. We did the app design, branding, and website.
Full case study here:
A few months ago I got us an article in Forbes that immediately led to a partnership with Microsoft.
For any founder trying to get press, this is the one thing I did that absolutely works:
When you finish a good project, distribute it like crazy. I'm talking all out blitz.
STEP 1
Share your process on social. Clients will come if you can show them both exceptional work and strong thinking. Post a:
• Twitter thread
• LinkedIn slideshow
• Instagram reel
For the first time in my life I’m experiencing true PMF.
Companies are calling, investors interested, people want in on the team. Real euphoric Ram Das stuff, I could ride this wave forever.
Elon had no idea one of the greatest design leaders alive works for his company, then had the audacity to say he is independent wealthy and faked muscular dystrophy.
@anothercohen
The reality is that this guy (who is independently wealthy) did no actual work, claimed as his excuse that he had a disability that prevented him from typing, yet was simultaneously tweeting up a storm.
Can’t say I have a lot of respect for that.
Been working with some really elite web designers lately who are 10x-ing my initial designs.
This may be obvious—but as a brand designer who focuses so much on impactful graphics—its been interesting to see that exceptional web design has less to do with the art itself. A…
The trick to 10xing as a designer is to obsessively look at the best work. Find it, catalog it, become consumed by it.
You will notice that as you continue your own work, suddenly there is immense context for the right and wrong decisions.
➊ Squat to stretch
My
#1
daily move. First warm up with a squat with your palms fully on the ground while keeping them there as you lift your hips. Then do a set where you squat and then extend as high as you can with fingers on the ground, getting a full stretch.
Tired: look on Pinterest for inspiration
Wired: download every branding project from your favorite 90 designers and organize it in Figma by color and style
Today we launch Stellar on Product Hunt!
We want to be the
#1
Product of the Day, which means big traffic, press, and more. Today is also my birthday, so give the gift of love and show your support:
Marco Cornacchia (
@marcofyi
) might have the most fun and creative portfolio site online, period. Each card has an interaction in it, showing off his polished product and web skills in real time.
These moves were all taught to me by my trainer
@mythoughtfood
. I had sciatica for two years straight without a painless day, and he healed me in one month. I cannot recommend him enough if you are experiencing nagging pain of any kind.
When we design two brand directions, we always make sure both are:
1) equally strong
2) significantly different from each other
So the question for the client isn’t “which is better” but “which works best for our audience”
Just had an Amazon driver deliver a package to my doorstep at 6:30 am with NO PANTS OR UNDERWEAR.
Just an Amazon vest, full ass out. Ran as fast as they could.
Another $30k project landed on Stellar! Under one month with zero marketing and the inquiries are flying in.
Excited to see what this press run does for our insanely talented group.
• Spent a decade working for Paula Scher and Milton Glaser
• Built 3 startups
• Ran my own solo practice while building those startups
All had compounding interest but building startups while running a freelance practice will make you learn some ridiculously hard shit fast.
Yes it is! We just released a new TestFlight build with in-app invites. Anyone who has the app now has 5 invites to give out to any existing user on , or someone new via email. So hit up your homies who already have the app for an invite!
Now this is how you craft a brand that is timeless.
Draw inspiration not from Pinterest…but from your memories, a family trip, Picasso, the street you grew up on.
I love these videos too. Such fun, easy storytelling that makes the branding process feel so delightful.
I made a little video story about the inspiration for Little Plains. 🏖️
It’s special when you get to make your work personal. I’m excited to share the backdrop for the branding, illustrations, typography and art we created.
Hope you enjoy! 🎬🎞️🌟
Finding talented creatives is hard. Finding talented creatives who are also reliable, self-sufficient A-Players is even harder.
Right now I’m deep in the weeds talking with a number of businesses (agencies, VCs, startups, accelerators, and more) about how to make this search…
It's Friday 10:30pm and I've got over 60 tabs open looking for designers to join my little team.
Someone should make a course about team building and how to make good hires.
This is tough af.
I have had chronic pain for over 18 years.
This past summer, I did an ayahuasca retreat in Costa Rica, and have been completely pain-free since.
Here's the story of how this magic plant healed years of pain nearly overnight.
I'm looking for a Webflow dev who is very advanced with motion and animation to execute a complex single scroll on a one-page site with GSAP. Who do I know?
Love when I go upstate and see all of my work in one place: branding and packaging for both
@breadalone
and
@TasteFruition
in one spot.
It’s like a living portfolio.
① Layers
Layers mockups are hyper-realistic, often have a slightly darker mood, and have a strong use of shadow and light. One of my absolute favorites.
Webflow developers:
How much do you charge for a 5 page site if the design is done already and all you have to do is build?
And could you get it done in one week?
One thing that has taken me forever to learn about sales calls:
Resist talking about yourself.
Even if the client wants you to kick off, say “I’d like to hear more about you and what your working on. Then we can talk about me and how I can help.”
Don’t sell, listen.
Closing the year feeling like I’ve made tremendous progress and am also terribly behind.
Everything is moving at a breakneck speed—AI is coming, business models are changing fast, budgets shifting.
Exciting in a sense, but a deep sense of unease in these waters.
A good general rule of thumb if you don’t know what to share online is The Two Year Rule.
Share what you wish you knew two years ago. Teach that person some invaluable lessons.