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Nick Pattison Profile
Nick Pattison

@thenickpattison

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Designing 1-week brand sprints at ⊹ Building ⊹ Previously @pentagram and @miltonglaserinc

Brooklyn, NY
Joined April 2013
Don't wanna be here? Send us removal request.
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@thenickpattison
Nick Pattison
3 months
Day 1 of a brand sprint concept for a data security company. I absolutely LOVE this client, who wanted to go against the grain of the current tech vibes and have a retro 80s look.
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@thenickpattison
Nick Pattison
1 year
I reviewed over 3,000 design portfolio websites this year. Here are my top 20 sites from both independent designers and studios. A mega-thread of inspiration:
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@thenickpattison
Nick Pattison
3 months
One of the better examples of how the right typeface can do the heavy lifting for your brand.
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@thenickpattison
Nick Pattison
9 months
People have been asking how we find high quality typefaces for our brand sprints so quickly. The trick is to stick with the elite foundries. Here are my top 10 (and their best typefaces):
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@thenickpattison
Nick Pattison
2 years
I have struggled with a bad back and sciatica for years, all from sitting at a desk. It took me a long time to realize stretching alone won't work. You have to strengthen your legs and core. Here are my top 10 moves for those of you with a bad back from sitting:
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@thenickpattison
Nick Pattison
2 years
Your branding and web projects can look exponentially better with ultra-realistic mockups. Problem is, only a small number of sites have sophisticated mockups that use real light, high-end materials, and aren’t computer renders. Here are my top 10:
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@thenickpattison
Nick Pattison
9 months
New brand sprint, day two.
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@thenickpattison
Nick Pattison
10 months
What Day 1 of a brand sprint looks like
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@thenickpattison
Nick Pattison
1 year
The website I designed. The site 6 months later.
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@thenickpattison
Nick Pattison
1 year
Nobody prepares you for the astronomical amount of berries your children will eat. Just tens of thousands of dollars worth of berries
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@thenickpattison
Nick Pattison
1 year
Finding good typefaces for new projects is tough. Here are my top 10 typefaces in use by some of my favorite designers.
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@thenickpattison
Nick Pattison
2 years
Today I'm proud to introduce Stellar, a new way to discover and hire top-tier freelance creatives. If you need an expert freelancer for your next project, Stellar is the first and only highly-curated creative platform of it's kind. ✨ ✨
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@thenickpattison
Nick Pattison
2 years
At the end of a branding project, usually all we see is the final shiny new logo. But more interesting is actually everything that went into arriving at that final mark. Here’s a peak under the hood for one of our recent branding projects at Primary. 🧵
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@thenickpattison
Nick Pattison
1 year
Design a landing page in a day with zero branding in place challenge
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@thenickpattison
Nick Pattison
1 year
Recently we have been doing one week brand sprints. Clients get two complete design options in five days or less. Here is a recent one for a VC that invests in biotech.
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@thenickpattison
Nick Pattison
1 year
Recently we have been doing one week brand sprints, designing a new visual identity in 7 days or less. Here is a look at how we designed a new brand for a company that integrates subtle mood-changing vibrations and signals into wearable devices:
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@thenickpattison
Nick Pattison
2 years
@limitlessjest My mans got 3 mattresses and 0 mayo
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@thenickpattison
Nick Pattison
9 months
New brand sprint, day 2
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@thenickpattison
Nick Pattison
1 year
The amount of people who think Halli is some random mid-level Twitter employee (including Elon?) are really showing their ass in the comments here.
@iamharaldur
Halli
1 year
Dear @elonmusk 👋 9 days ago the access to my work computer was cut, along with about 200 other Twitter employees. However your head of HR is not able to confirm if I am an employee or not. You've not answered my emails. Maybe if enough people retweet you'll answer me here?
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@thenickpattison
Nick Pattison
2 months
Brand sprint direction for a finance company that wanted a classic, "New Yorker" vibe led by illustrations.
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@thenickpattison
Nick Pattison
3 months
The only way to become a great designer is to be completely obsessed with looking at work. Just relentlessly find good work, dissect it, catalogue it, and remake your own versions of it over and over again until you can do it with your eyes closed. Only then—armed with a deep…
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@thenickpattison
Nick Pattison
2 months
And from the cutting room floor, here is the second direction that wasn't selected. I love the colors here—saving these for another sprint.
@thenickpattison
Nick Pattison
2 months
Brand sprint direction for a finance company that wanted a classic, "New Yorker" vibe led by illustrations.
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@thenickpattison
Nick Pattison
1 year
Kith just dropped this Wilson tennis collab and this is some primo art direction
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@thenickpattison
Nick Pattison
1 month
Day 3 of a brand sprint for a company doing something big with Ethereum. The client wanted something that felt colorful, positive, and futuristic, with a touch of Apple's aesthetic.
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@thenickpattison
Nick Pattison
7 months
Day 2 of a brand sprint for one of the oldest, women-owned weed delivery services in NYC. Melding concepts of pathways, whiskers, and smoke.
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@thenickpattison
Nick Pattison
5 months
Recently we have been doing one week brand sprints, designing a new visual identity in 7 days. Here is a look at how we designed a new brand for @mialoira 's course that teaches creatives how to leverage AI to supercharge creativity.
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@thenickpattison
Nick Pattison
10 months
Two years ago I lost out on the biggest job of my life—designing all interior graphics for Sphere. I was one of three finalists, and simply priced too high. The whole thing looks fantastic though, they killed it.
@SharpFootball
Warren Sharp
10 months
the $2.3B sphere in Las Vegas is insane 😳
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@thenickpattison
Nick Pattison
2 years
Not winning big freelance design jobs? Time to rethink your proposals. To secure five or six figure jobs, your secret weapon is a highly visual, custom proposal that shows deep thinking. Steal my template. 🧵
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@thenickpattison
Nick Pattison
5 months
Fired my plumber today because I bought some pipes and a wrench
@Codie_Sanchez
Codie Sanchez
5 months
We were overpaying for design by $10,000+ monthly: Had a 25 year old find all we could cut costs in design w/ tech. - Canva $12.99 = cards, invoices, social media artwork, logos etc - Framer $15 = replaced all simple websites - Dalle $15 = replaced all 1st drafts of graphics
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Nick Pattison
1 year
What industry needs good design desperately, but is underserved because designers think it’s too boring?
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@thenickpattison
Nick Pattison
4 months
Whoever is doing this new @diptyqueparis work is in the absolute zone
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@thenickpattison
Nick Pattison
2 years
If you are a business looking to redesign your website, or a designer starting a new project, there are a few select places you can go to find good website design inspiration. Here are my top 12:
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@thenickpattison
Nick Pattison
17 days
Primary has a shiny new website! Featuring tons of new work and a laser focus on Brand Sprints. Link below.
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@thenickpattison
Nick Pattison
7 months
Another day of working on a computer to achieve the dream of making enough money to never work on a computer
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@thenickpattison
Nick Pattison
2 years
We recently designed the new logo for the good folks @Lawtrades . Here is a quick behind-the-scenes look at what went into creating their new mark.
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@thenickpattison
Nick Pattison
10 months
87-page proposal I had to ship for this bad boy
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@thenickpattison
Nick Pattison
1 year
A little before and after for a fun project we are finishing up. Excited about this one.
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@thenickpattison
Nick Pattison
1 year
Freelancer positioning idea: There should be a freelance designer who is an absolute expert in executing mockups. That's all you do. Design studios and freelance designers would pay big money regularly to have you nail presentations and portfolio content.
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@thenickpattison
Nick Pattison
7 months
We are now focused exclusively on 1-week brand sprints. These result in two unique brand directions for clients in seven days. Here's a look at how we designed two brand options for SliceSpace, a company that allows anyone to invest in a slice of real estate.
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@thenickpattison
Nick Pattison
7 months
The design industry is still operating like a car dealership. Clients have to poke around, call you for a price, wait, and haggle. We should all be operating like Tesla. Show the product, the price, and the features. Make it easy to buy on the spot. Currently working on this.
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@thenickpattison
Nick Pattison
1 month
Incredibly well-articulated. Attention to detail in design (particularly branding) is a subliminal signal to consumers. It makes them think: “If there is such great attention paid here, the product must have these qualities too.”
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@thenickpattison
Nick Pattison
5 months
New website design sprint showing before and after. Carte blanche to come up with a new brand on the fly while we design.
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@thenickpattison
Nick Pattison
2 months
Got an offer from one of the bigger accounts on here you all know (200k followers) to buy this unchosen identity outright. Brings up a really interesting question: Does the previous client own killed work? Is good work that isn’t picked dead forever?
@thenickpattison
Nick Pattison
2 months
And from the cutting room floor, here is the second direction that wasn't selected. I love the colors here—saving these for another sprint.
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@thenickpattison
Nick Pattison
3 months
The wild thing is that this isn’t even the chosen direction
@thenickpattison
Nick Pattison
3 months
Day 1 of a brand sprint concept for a data security company. I absolutely LOVE this client, who wanted to go against the grain of the current tech vibes and have a retro 80s look.
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@thenickpattison
Nick Pattison
9 months
@olegshilin_ Amazing these people are designers since they don’t see color
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@thenickpattison
Nick Pattison
1 month
Oooh I like this. Let’s see if Brett bites on my invite to go head-to-head on a brand. He gets one day, I get two weeks. Poll the work at the end.
@BrettFromDJ
Brett @ Designjoy
1 month
Let's take a designer. Give them 2 weeks to design a brand. Research, strategy, moodboards, etc. Give me 24 hours to do the same, with none of the above. We do a poll to vote on which one is which. Bet you wouldn't be able to tell. It isn't that I'm a better designer. It's…
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@thenickpattison
Nick Pattison
7 months
Day 2 of a Brand Sprint for a DTC marketing agency that supercharges growth
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@thenickpattison
Nick Pattison
1 year
Me being totally burnt out but getting a new project inquiry yes yes yesyes yesyes yes yes yes yes yes yes yes yes yes yesyes yes yes yes yesye yes yes yes yes yesyes
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@thenickpattison
Nick Pattison
1 year
Billy is back baby, let’s get wyld
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@thenickpattison
Nick Pattison
2 years
The hardest part of being a freelancer is having an unpredictable salary. Work comes in waves, and with it crushing anxiety about whether or not you will make it through the year. After 15 years of winging it, here's a simple method to take the guesswork out of freelance income.
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@thenickpattison
Nick Pattison
2 years
Hi friends! I have one open spot for a design project in Sept/Oct. Ideally brand/web design for a small team who need some serious design firepower. See more of my work here:
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@thenickpattison
Nick Pattison
10 months
After a one-week brand sprint presentation today: “If you had done that in three months I’d be blown away. Just spectacular.” Then our client…cried. I think I’ve found my thing?
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@thenickpattison
Nick Pattison
2 years
One week after launch and a designer on Stellar just signed a contract for $50k. I think we’re onto something.
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@thenickpattison
Nick Pattison
10 months
Me managing three brand sprints at once 20 LOGOS!!! 40 COLOR PALETTES!!! 60 TYPEFACES!!! 55 MOCKUPS!!! 200 ICONS!!! 18 LANDING PAGES!!!! DO YOU HEAR ME CHEFS?!? 87 YOUR BULLSHIT WEEKEND!!!
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@thenickpattison
Nick Pattison
2 years
The model for building a creative business is too limited. It’s either be a solo freelancer or build an agency. But with other talented freelancers only a DM away, there’s a sweet spot in the middle that is highly collaborative that hasn’t been created yet. Some initial ideas:
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@thenickpattison
Nick Pattison
3 months
It took me a year but I just figured out exactly what Stellar is going to be. And now that I’ve got it I can’t wait another second. Hint: Sprints. It’s going to be a completely innovative model for how companies work with freelance talent. And it’s going to completely cook…
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@thenickpattison
Nick Pattison
6 months
I turn 43 tomorrow. In my experience your 40s is where you finally put all the messy stuff from your 20s and the bigger lessons of your 30s together. I’m healthier, am super clear on who I am and what I want, and have deeper relationships. I love it.
@helloharuko
Haruko Hayakawa
6 months
I feel like design and creative glorifies young talent (which I support) but what about those in 40s, 50s, 60s? Can we highlight and talk to them too? I want to hear their knowledge and insights
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@thenickpattison
Nick Pattison
2 years
New design work for Muze, the music fitness app that creates custom workout music based on your training intensity. We did the app design, branding, and website. Full case study here:
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@thenickpattison
Nick Pattison
1 month
A few months ago I got us an article in Forbes that immediately led to a partnership with Microsoft. For any founder trying to get press, this is the one thing I did that absolutely works:
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@thenickpattison
Nick Pattison
10 months
When you finish a good project, distribute it like crazy. I'm talking all out blitz. STEP 1 Share your process on social. Clients will come if you can show them both exceptional work and strong thinking. Post a: • Twitter thread • LinkedIn slideshow • Instagram reel
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@thenickpattison
Nick Pattison
2 months
For the first time in my life I’m experiencing true PMF. Companies are calling, investors interested, people want in on the team. Real euphoric Ram Das stuff, I could ride this wave forever.
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@thenickpattison
Nick Pattison
2 years
Honored to be the featured site on Godly this morning ✨
@godlywebsite
Godly
2 years
Stellar →
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@thenickpattison
Nick Pattison
1 year
Elon had no idea one of the greatest design leaders alive works for his company, then had the audacity to say he is independent wealthy and faked muscular dystrophy.
@elonmusk
Elon Musk
1 year
@anothercohen The reality is that this guy (who is independently wealthy) did no actual work, claimed as his excuse that he had a disability that prevented him from typing, yet was simultaneously tweeting up a storm. Can’t say I have a lot of respect for that.
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@thenickpattison
Nick Pattison
1 month
Been working with some really elite web designers lately who are 10x-ing my initial designs. This may be obvious—but as a brand designer who focuses so much on impactful graphics—its been interesting to see that exceptional web design has less to do with the art itself. A…
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@thenickpattison
Nick Pattison
1 month
@BrettFromDJ Challenge accepted. Rule if you have to send your work to a third party after 24 hours and I get my traditional 2 week sprint. You down?
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@thenickpattison
Nick Pattison
7 months
I’m not driven, I’m just a guy with zero safety net fighting for his life
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@thenickpattison
Nick Pattison
1 year
The trick to 10xing as a designer is to obsessively look at the best work. Find it, catalog it, become consumed by it. You will notice that as you continue your own work, suddenly there is immense context for the right and wrong decisions.
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@thenickpattison
Nick Pattison
6 months
This is so good. Type foundries should create original art showcasing their typefaces more often.
@nuformtype
Nuform Type
6 months
🐈🗽🥪🥪🗽🐈
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@thenickpattison
Nick Pattison
2 years
➊ Squat to stretch My #1 daily move. First warm up with a squat with your palms fully on the ground while keeping them there as you lift your hips. Then do a set where you squat and then extend as high as you can with fingers on the ground, getting a full stretch.
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@thenickpattison
Nick Pattison
6 months
Tired: look on Pinterest for inspiration Wired: download every branding project from your favorite 90 designers and organize it in Figma by color and style
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@thenickpattison
Nick Pattison
1 year
What are the best design job boards (freelance and full-time)?
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@thenickpattison
Nick Pattison
1 year
Today we launch Stellar on Product Hunt! We want to be the #1 Product of the Day, which means big traffic, press, and more. Today is also my birthday, so give the gift of love and show your support:
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@thenickpattison
Nick Pattison
1 year
David Mcgillavry's ( @dmcgco ) pairing of bold typography with rounded animated cards feels immediately fresh and different.
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@thenickpattison
Nick Pattison
1 year
Marco Cornacchia ( @marcofyi ) might have the most fun and creative portfolio site online, period. Each card has an interaction in it, showing off his polished product and web skills in real time.
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@thenickpattison
Nick Pattison
2 years
These moves were all taught to me by my trainer @mythoughtfood . I had sciatica for two years straight without a painless day, and he healed me in one month. I cannot recommend him enough if you are experiencing nagging pain of any kind.
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@thenickpattison
Nick Pattison
6 months
Want to make $1k for doing basically nothing? If you refer a new client to me for a brand sprint who converts, I’ll send you $1k the next day.
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@thenickpattison
Nick Pattison
11 months
@DannPetty 1. 2. … 3. 4. 5. … 6. 7. Also about to drop a high-end freelance board at
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@thenickpattison
Nick Pattison
2 years
Guys I hate to break it to you but Brett from Designjoy’s model that’s really lit the world on fire is called…a retainer.
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@thenickpattison
Nick Pattison
2 years
Coming up with brand names is hard and a fairly mysterious process. Let's take a look at how we renamed our design studio Primary last year.
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@thenickpattison
Nick Pattison
6 months
Sold 3 sprints off this tweet, that’s $45k in a day. This works. Do it.
@thenickpattison
Nick Pattison
6 months
Want to make $1k for doing basically nothing? If you refer a new client to me for a brand sprint who converts, I’ll send you $1k the next day.
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@thenickpattison
Nick Pattison
15 days
Here they come. Good thing I spent the last two months planning for this and have dug a huge moat. Let’s go, I’m ready.
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@thenickpattison
Nick Pattison
2 months
When we design two brand directions, we always make sure both are: 1) equally strong 2) significantly different from each other So the question for the client isn’t “which is better” but “which works best for our audience”
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@thenickpattison
Nick Pattison
9 months
Just had an Amazon driver deliver a package to my doorstep at 6:30 am with NO PANTS OR UNDERWEAR. Just an Amazon vest, full ass out. Ran as fast as they could.
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@thenickpattison
Nick Pattison
1 year
Another $30k project landed on Stellar! Under one month with zero marketing and the inquiries are flying in. Excited to see what this press run does for our insanely talented group.
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@thenickpattison
Nick Pattison
6 months
• Spent a decade working for Paula Scher and Milton Glaser • Built 3 startups • Ran my own solo practice while building those startups All had compounding interest but building startups while running a freelance practice will make you learn some ridiculously hard shit fast.
@contra
Contra
6 months
How did you learn your main freelancing skill? 💡 Did you go to school, take a bootcamp or are you self-taught? 👀🧵
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@thenickpattison
Nick Pattison
1 year
Finally…a Twitter alternative with a really nice UI that seems like a perfect hybrid of Twitter and LinkedIn. I have 5 invites. Who wants one?
@read_cv
Read.cv
1 year
Yes it is! We just released a new TestFlight build with in-app invites. Anyone who has the app now has 5 invites to give out to any existing user on , or someone new via email. So hit up your homies who already have the app for an invite!
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@thenickpattison
Nick Pattison
1 month
Now this is how you craft a brand that is timeless. Draw inspiration not from Pinterest…but from your memories, a family trip, Picasso, the street you grew up on. I love these videos too. Such fun, easy storytelling that makes the branding process feel so delightful.
@emmettshine
Emmett
1 month
I made a little video story about the inspiration for Little Plains. 🏖️ It’s special when you get to make your work personal. I’m excited to share the backdrop for the branding, illustrations, typography and art we created. Hope you enjoy! 🎬🎞️🌟
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@thenickpattison
Nick Pattison
4 months
Finding talented creatives is hard. Finding talented creatives who are also reliable, self-sufficient A-Players is even harder. Right now I’m deep in the weeds talking with a number of businesses (agencies, VCs, startups, accelerators, and more) about how to make this search…
@uiuxadrian
UI Adrian
4 months
It's Friday 10:30pm and I've got over 60 tabs open looking for designers to join my little team. Someone should make a course about team building and how to make good hires. This is tough af.
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@thenickpattison
Nick Pattison
1 year
Best plot twist: Halli sues this scaredy-cat and somehow ends up owning Twitter
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@thenickpattison
Nick Pattison
1 year
I have had chronic pain for over 18 years. This past summer, I did an ayahuasca retreat in Costa Rica, and have been completely pain-free since. Here's the story of how this magic plant healed years of pain nearly overnight.
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@thenickpattison
Nick Pattison
3 months
Me getting ready to launch this new Primary site with 15 new sprint case studies and all of our automations locked and loaded.
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@thenickpattison
Nick Pattison
1 year
@devinsfountain This site design sounds very flushed out already
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@thenickpattison
Nick Pattison
4 months
I'm looking for a Webflow dev who is very advanced with motion and animation to execute a complex single scroll on a one-page site with GSAP. Who do I know?
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@thenickpattison
Nick Pattison
1 year
Love when I go upstate and see all of my work in one place: branding and packaging for both @breadalone and @TasteFruition in one spot. It’s like a living portfolio.
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@thenickpattison
Nick Pattison
2 years
① Layers Layers mockups are hyper-realistic, often have a slightly darker mood, and have a strong use of shadow and light. One of my absolute favorites.
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@thenickpattison
Nick Pattison
2 months
Webflow developers: How much do you charge for a 5 page site if the design is done already and all you have to do is build? And could you get it done in one week?
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@thenickpattison
Nick Pattison
1 year
One thing that has taken me forever to learn about sales calls: Resist talking about yourself. Even if the client wants you to kick off, say “I’d like to hear more about you and what your working on. Then we can talk about me and how I can help.” Don’t sell, listen.
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@thenickpattison
Nick Pattison
9 months
1. Dinamo
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@thenickpattison
Nick Pattison
5 months
Closing the year feeling like I’ve made tremendous progress and am also terribly behind. Everything is moving at a breakneck speed—AI is coming, business models are changing fast, budgets shifting. Exciting in a sense, but a deep sense of unease in these waters.
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@thenickpattison
Nick Pattison
7 months
A good general rule of thumb if you don’t know what to share online is The Two Year Rule. Share what you wish you knew two years ago. Teach that person some invaluable lessons.
@bentenwoodring
Benten
7 months
Don't take things that come naturally to you for granted. Share what you know. Take the opportunity to teach others.
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