Kieran Flanagan 🤘 @searchbrat Twitter profile

Last Seen Profiles

@eclecticleaps

@DMolleken

@LoveyouShadow2

@kunsypt

@JAZZFM91

@javimishow

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@BordGaisEnergy

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@ScottNestler

@simonrquinn

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@ChristianM_74

@AMErikaNGIRLLL

@_a_t_d_

@Das_Kludi

@JAZZFM91

Kieran Flanagan 🤘

@searchbrat

3 years

Airbnb turned off their paid marketing in 2020 and didn't notice a massive impact because 90% of their traffic is direct & organic. They now see the top of their funnel as PR (telling stories). Search + Storytelling is how you build real demand.

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Kieran Flanagan 🤘

@searchbrat

3 years

SEO is the magic ingredient behind billion-dollar companies. Companies like , Pinterest, Canva, Wise took creative SEO approaches to win on Google. These 6 SEO strategies were worth +500 million monthly visits in traffic. 🧵👇

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Kieran Flanagan 🤘

@searchbrat

3 years

If you can - Tell people you have a product that solves their problem - On the channels, they frequently visit - And tell them a story about why your solution matters You have a killer marketing plan

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Kieran Flanagan 🤘

@searchbrat

3 years

GitLab is the first fully remote company to go public with 2000 employees. It's the third fast-growing software company at IPO, with 87% revenue growth in 2020. This remote work thing might actually work out :)

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Kieran Flanagan 🤘

@searchbrat

5 years

. @HubSpot has over 200 fully remote employees (and it's growing fast). The second most searched word on our careers website is "remote". Big high five to all of the remote workers around the globe doing amazing work 👊

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Kieran Flanagan 🤘

@searchbrat

3 years

I've done every part of marketing. Customer acquisition is the hardest. It's hard because everyone is doing the same things. Well, here is a collection of customer acquisition ideas from world-class companies. Enjoy 🧵 👇

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Kieran Flanagan 🤘

@searchbrat

5 years

Remote work continues to get better because of great products like: @SlackHQ @Zoom_us @UseLoom @Grammarly (curveball I know. happy to explain why in the comments :)) What have I missed, what products make remote work easier for you?

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Kieran Flanagan 🤘

@searchbrat

3 years

Marketing doesn't change a lot. It's how you can influence someone's decision to buy. Doing it for one company is pretty similar to doing it for another. What does change is the people you're doing it with, and that usually determines how you feel about the work.

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Kieran Flanagan 🤘

@searchbrat

3 years

Growth teams work. Pinterest has a 40 billion market cap with 500 million monthly active users. Growth experiments were a big part of that success Here are some of their biggest wins [🧵]

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Kieran Flanagan 🤘

@searchbrat

3 years

The best tech companies will invest heavily in... - Freemium. Your product is your marketing strategy - Remote work. Talented people want flexible work - Media. Invest in telling stories for your audience - Community. Be the place where your audience connects with others

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Kieran Flanagan 🤘

@searchbrat

2 years

HubSpot's B2B blogs get more web traffic than a lot of the media publications in our industry That's pretty cool

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Kieran Flanagan 🤘

@searchbrat

4 years

Remote work isn't just something that makes your employees happy; it's a competitive advantage that will help you outgrow competitors. And in today's world, there aren't many of those competitive advantages left!

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Kieran Flanagan 🤘

@searchbrat

3 years

Growth frameworks are the secret behind many successful companies. They give you a clear and coherent model for growth. Pinterest, Twitter, Facebook, Spotify, Wealthfront, and many others had great leaders with great frameworks. Here are 9 of the best [🧵]

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Kieran Flanagan 🤘

@searchbrat

1 year

Well, that 10 years flew by Last day @HubSpot what a ride!!

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Kieran Flanagan 🤘

@searchbrat

3 years

Nerd Wallet will IPO at $5 billion. SEO works everyone!

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Kieran Flanagan 🤘

@searchbrat

3 years

Marketers would be a lot more successful if they spent less time trying to be Twitter 'famous' and more time helping their company be successful.

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Kieran Flanagan 🤘

@searchbrat

2 years

@TrungTPhan 8. Breaking into candidate's house at 3am wearing masks and asking where the expensive silver is Thinking under pressure

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Kieran Flanagan 🤘

@searchbrat

3 years

Lord, give me the unbridled confidence of the marketer who's willing to do a 2021 prediction post.

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Kieran Flanagan 🤘

@searchbrat

2 years

Most SaaS customers convert within 40 days of signing up for a free trial or freemium. A fascinating chart to consider when building onboarding and email nurturing

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Kieran Flanagan 🤘

@searchbrat

3 years

Product-Led companies grow fast. Loom > $350 million valuation Calendly > $3 billion valuation. You need a sticky product that sells itself. Here are 10 great examples of how companies turn their products into revenue machines. 🧵👇

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Kieran Flanagan 🤘

@searchbrat

3 years

Wanted, a junior growth marketer for a growing company. Must have: - Invented data - Nobel prize winner - Launched and sold company - Could build Facebook using no-code tools - Grammy nomination a bonus People ask for way too much from marketers with 1/2 yrs experience.

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Kieran Flanagan 🤘

@searchbrat

5 years

One of the most important skills in the future will be online collaboration. Being able to get complex projects done without having to sit in the same room as your colleagues. That includes mastery of online collaboration tools.

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Kieran Flanagan 🤘

@searchbrat

3 years

Canva, Notion, Airtable are together worth > 50 billion (all pre-IPO). 'Land and expand' is a crucial part of that success. There is a magic ingredient to this strategy. Here's what it is ... 👇

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Kieran Flanagan 🤘

@searchbrat

4 years

1. An average marketer joins a fantastic high growth company. 2. A fantastic high growth marketer joins an average company. Career trajectory of 1 > 2

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Kieran Flanagan 🤘

@searchbrat

3 years

A great product gets you into the race. Distribution is what makes you first in that race. A great customer experience is what keeps you there.

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Kieran Flanagan 🤘

@searchbrat

4 years

Early in their careers, marketers can't want to move from "doing the work" to "strategy." Doing the work is what matters. Often that work seems boring and repetitive. But that's the secret sauce. It's that commitment that beats everything else.

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Kieran Flanagan 🤘

@searchbrat

3 years

Marketing teams are a mix of: Operators -> can operationalize ideas/programs across team/s Builders -> can grow marketing channels/programs Creatives -> can create things people care about Most scale-ups undervalue the importance of operators.

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Kieran Flanagan 🤘

@searchbrat

3 years

this 100% Working remotely during a pandemic is not like working remotely in normal times. 👇

Chris Herd

@chris_herd

3 years

Pandemic Remote Normal Remote

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Kieran Flanagan 🤘

@searchbrat

3 years

This is a cool framework from Peloton on how to position your brand and product. The Brand Wheel

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Kieran Flanagan 🤘

@searchbrat

3 years

It's crazy how many B2B brands still market the features of their products vs. the outcomes of their products.

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Kieran Flanagan 🤘

@searchbrat

1 year

ChatGPT is only two months old, and it's already beating Google in many aspects of search. After reading hours of feedback from people using ChatGPT for their search engine, here is where it wins and fails. 🧵

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Kieran Flanagan 🤘

@searchbrat

3 years

The best career growth hack is surrounding yourself with people who are smarter than you.

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Kieran Flanagan 🤘

@searchbrat

3 years

Summary 1. RapGenius - user-generated content 2. Pinterest - topic/clusters 3. Canva - extending your product via templates 4. PandaDoc - creating side doors for search 5. Wise - building new products for SEO 6. HubSpot - search-first content approach Go forth and grow!

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Kieran Flanagan 🤘

@searchbrat

6 years

In marketing, a CMO at one company may only be a manager at another. The job title isn't always the best measure of progress. - Is there an opportunity to have an impact? - Who do I report to? Are they great? - Mentorship. Who else will I learn from? Are others to consider 🙌

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Kieran Flanagan 🤘

@searchbrat

3 years

When things seem hard and success seems impossible, always remember the story of Juicero, a company that raised $70 million to build a $400 Wi-Fi-connected juicer. And, it didn't even squeeze juice very well. Nothing is impossible.

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Kieran Flanagan 🤘

@searchbrat

3 years

In the future, companies will be built around timezones, not cities

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Kieran Flanagan 🤘

@searchbrat

3 years

Canva is now at a 40 billion valuation. Have > 60 million monthly active users. Went to market via a free tool + templates around well-searched jobs to be done. Canva might be the GOAT of Product-led companies.

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Kieran Flanagan 🤘

@searchbrat

1 year

HubSpot pioneered a lot of B2B marketing tactics Here are 8 of my favourite that helped the company grow so fast 🧵

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Kieran Flanagan 🤘

@searchbrat

3 years

WooCommerce is way more popular than Shopify (900k vs. 345k websites) Automattic, the company behind WooCommerce, is valued at 3 billion, & Shopify at 138 billion. Shopify gets paid more as their customers sell more (on transactions) Always bet on your customer's success 💸

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Kieran Flanagan 🤘

@searchbrat

2 years

The highest form of wealth is to wake up each day and work on whatever you want.

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Kieran Flanagan 🤘

@searchbrat

4 years

I feel a great productivity tip for 2020 is: Do less meetings, do more thinking. It can feel like you're getting lots done when in constant meetings. But it's important to set aside time to think about problems & opportunities. An equal balance of meetings and thinking :)

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Kieran Flanagan 🤘

@searchbrat

6 years

What great managers do 1. Hold back opinions in meetings and instead encourage others to share ideas. 2. Give positive and critical feedback that's meaningful to the individual. 3. Manages to balance individual autonomy, and providing enough direction to help people succeed. 🙌

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Kieran Flanagan 🤘

@searchbrat

3 years

B2B companies like Miro, Loom, and Calendly are growing fast. Between them, they have over 42 million users. They have something in common; it's a magic metric they all score exceptionally well in and is rarely mentioned. Very quick thread 👇

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Kieran Flanagan 🤘

@searchbrat

2 years

What are examples of products where their free plan is "too good" Doesn't give you a reason to upgrade? Evernote is an obvious example. Others?

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Kieran Flanagan 🤘

@searchbrat

5 years

You gotta love how free stock photo sites depict remote working — here are a couple of my favorites.

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Kieran Flanagan 🤘

@searchbrat

4 years

So many Twitter threads over the holidays with people trying to define what success is. Working so many hours, spending time with people, being able to afford a certain lifestyle. Success is not listening to others about what success means for you. You do you 👊

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Kieran Flanagan 🤘

@searchbrat

4 years

A great time to retell the story of @JoeBiden stopping his car when driving through Ireland to meet my pug. We were out walking. He introduced himself as former vice president of the USA and missed his dog back at home. Next time his introduction will be president Biden 🥳

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Kieran Flanagan 🤘

@searchbrat

3 years

The biggest innovation in marketing over the past 5 years is how much cooler we've made marketing titles sound.

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Kieran Flanagan 🤘

@searchbrat

3 years

Software companies who build a media offering will be more memorable. 1. Decision-maker content -> consume when I'm buying 2. Educational content -> consume when I'm searching 3. Full media offering -> consume all the time Media = More frequent, More memorable

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Kieran Flanagan 🤘

@searchbrat

2 years

No amount of office perks beats remote. Remote gives you time back in the day when you don't need to commute. Time is the most valuable commodity we have

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Kieran Flanagan 🤘

@searchbrat

3 years

Great marketing leaders excel at 3 things 1. Can set a clear and concise marketing vision - 2 to 3 things to focus on 2. Can hire people who are great at those things 3. Can remove blockers for them People want a goal, accountability, an environment where they can be successful

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Kieran Flanagan 🤘

@searchbrat

5 years

Thoughts on giving interview candidates key questions a day or so in advance of the interview? Questions like, how would you do x? or take me through how you would solve y? Personally, I need time to mull things over to give good feedback. Wondering if others do as well. 🤔

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Kieran Flanagan 🤘

@searchbrat

3 years

The least productive period of your life is that 30-minute window between one meeting ending and another meeting starting.

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Kieran Flanagan 🤘

@searchbrat

4 years

In 2010, a big message from @HubSpot was to be a publisher for your industry. It's cool to see how far we've come.

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Kieran Flanagan 🤘

@searchbrat

10 years

So google now just pulls info straight from your blog post so the user doesn't have to click on your link http://t.co/v5RaCY7aCq

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Kieran Flanagan 🤘

@searchbrat

5 years

That's right everyone. I've left HubSpot to join <company> We're a small, but an extremely well-funded company who will optimize every part of your business. We use AI, Blockchain, Augmented reality, Cybersecurity and lots of other buzz words to make you more successful! 🤪

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Kieran Flanagan 🤘

@searchbrat

3 years

We should redefine the term 'Hustle' to mean people who can maintain a busy job and find time for their health, family, and friends. They are the people I look up to!

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Kieran Flanagan 🤘

@searchbrat

2 years

@thesamparr @dharmesh The average age for an olympian is 27, so they have short careers Question is, how long are you willing to trade work vs. life People in my network, who used to be all work, are really starting to be ok with less money and more life. It's been interesting to watch that shift

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Kieran Flanagan 🤘

@searchbrat

3 years

Fall in love with the problem, not the solution

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Kieran Flanagan 🤘

@searchbrat

6 years

Why you should merge your SEO & content teams: - Make organic a more significant part of the editorial calendar. Constant feedback loop on problems customers are trying to solve. - Better outreach and promotion of content pieces. - Better KPIs attached to content 🤔

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Kieran Flanagan 🤘

@searchbrat

3 years

People don't buy things; they buy feelings. But, most of our marketing focuses on reason, not emotion. It's because we think humans primarily make purchase decisions based on reason. I looked into how true this is; here are some great facts for marketers. 👇🧵

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Kieran Flanagan 🤘

@searchbrat

3 years

You're having a hard morning. You need a pick me up; it's rough out here. You open LinkedIn and see the warmest, kindest message "Kieran, I was browsing my 3rd connections and want to expand my network. Should we connect?" You instantly feel wanted, things look brighter 🌞

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Kieran Flanagan 🤘

@searchbrat

3 years

Every tech company wants to hire A+ talent. The reality is, there isn't enough to go around. We're in the hottest job market since the .dot com bubble. What matters is creating an A+ team and an environment where people can do A+ work.

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Kieran Flanagan 🤘

@searchbrat

1 year

Microsoft invested $1b in OpenAPI If OpenAPI eventually leads to the disruption of Google’s search dominance, Microsoft finally get revenge for Bing Play the long game

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Kieran Flanagan 🤘

@searchbrat

3 years

The marketing sweet spot. Find those initiatives that work, and can scale = 💰

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Kieran Flanagan 🤘

@searchbrat

4 years

Nothing can beat the short-lived dopamine hit of buying a new domain you'll never use 🤣

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Kieran Flanagan 🤘

@searchbrat

3 years

Everyone deserves a killer gif from the incredible designers @HubSpot My career has nowhere to go from here; this is the high point 🤣

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Kieran Flanagan 🤘

@searchbrat

4 years

Shopify has hired 2000 remote support reps in under 3 years 🤯 Over half of their employees are now remote Remote work is on 🔥

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Kieran Flanagan 🤘

@searchbrat

3 years

Marketing isn't selling a product. It's showing people how their lives will change if they use it.

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Kieran Flanagan 🤘

@searchbrat

6 years

Evolution of a marketing career: Work hard learn your craft. Start generating results, have an impact. Share learnings with other through blogging. Have Neil Patel steal your content. You've made it! 🤭

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Kieran Flanagan 🤘

@searchbrat

3 years

. @HubSpot 's leadership team ranked number 1 by employees. It's a special company, with a special crew of people working on big challenges. Oh, and we're hiring :)

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Kieran Flanagan 🤘

@searchbrat

5 years

People who are great at customer acquisition at high growth companies are great at: - Scale: Able to scale what's working with technology - Risk: Have a high tolerance for risk - Selling: Can sell ideas to execs so they feel comfortable about that risk. What have I missed?

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Kieran Flanagan 🤘

@searchbrat

5 years

We’ve changed our stance on ads. Here’s why. by HubSpot

We’ve changed our stance on ads. Here’s why. – HubSpot – Medium

By Nicholas L. Holland, VP of Product at HubSpot

link.medium.com

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Kieran Flanagan 🤘

@searchbrat

3 years

Bill Campbell coached some of the best leaders in Silicon Valley. Steve Jobs, Larry Page, Sergey Brin, Eric Schmidt, Marissa Mayer, and many others. His leadership advice was exceptional. Here are 7 of his best 👇🧵

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Kieran Flanagan 🤘

@searchbrat

4 years

The quality of outreach I get on LinkedIn has gotten worse. I didn't think it could get any worse. It may as well be: "Hi Kieran I've just sent you a virtual turd; please book 15 mins in my calendar so we can catch up on this. http://giantturdsender/calendar Thanks 💩"

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Kieran Flanagan 🤘

@searchbrat

3 years

I love how Spotify creates focus and alignment through its DIBB framework. When making decisions you bring Data, Insight, a Belief, and based on that make your Bet.

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Kieran Flanagan 🤘

@searchbrat

5 years

If you host your website on WordPress, @HubSpot has a kinda hidden feature that is super dope! Install the @HubSpot WordPress plugin, activate it, and it will magically start capturing your leads in the free CRM. You don't need to change anything. It's magic 🧙‍♂️

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Kieran Flanagan 🤘

@searchbrat

4 years

Imagine you're a global software brand that sells to a large, diverse group of people. But, you then force all employees to be based in a couple of cities. Your company won't represent the customers who use your product Remote work helps with that 👊

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Kieran Flanagan 🤘

@searchbrat

4 years

99% of group brainstorming is sunk cost. Solo brainstorm -> share concepts -> get feedback -> iterate -> pool all concepts from group -> use best parts.

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Kieran Flanagan 🤘

@searchbrat

3 years

The top 1% of marketers are successful because they often don't work like marketers. They find inspiration in how others work. Here are 3 ways marketers can be inspired by how product managers work.

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Kieran Flanagan 🤘

@searchbrat

5 years

How many times have talented folk had to turn a dream role down because they couldn't move. Maybe family-related, health-related, relationship-related, what makes them happy-related. I love remote work means those people, in some cases, can now get that dream job👊

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Kieran Flanagan 🤘

@searchbrat

1 year

I've been using ChatGPT a lot But, I think I'm using it wrong Has anyone written any Twitter threads about ways you can use ChatGPT more effectively? I feel this is a very under-monetized topic

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Kieran Flanagan 🤘

@searchbrat

5 years

If you're using software to track hours worked by remote employees, you've got the wrong impression about remote work. The most common challenge with remote workers is getting them to work fewer hours, not more. Creating a barrier between office and home is harder when remote.

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Kieran Flanagan 🤘

@searchbrat

6 years

For companies, Google is still one of the best channels for growth. But SEO is changing, 20% of all mobile searches on the Google app are now voice search. On the GrowthTLDR we discuss with @backlinko how voice search will impact the role of SEO. 🤔 >>

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Kieran Flanagan 🤘

@searchbrat

2 years

Community is the single worst defined term in SaaS right now

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Kieran Flanagan 🤘

@searchbrat

4 years

I suspect the current situation will see some real innovation for remote workers: - Group activities you can do online - Apps that help streamline communication - Better ways to collaborate in real-time (more visual) Any others?

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Kieran Flanagan 🤘

@searchbrat

3 years

Apple's privacy changes - Only 4% of people in the USA opt'd in to let apps track them. Bad for advertising - Apple Mail won't give email opens, click-through rates. Apple Mail was 50% of email opens in 2020. Bad for email marketing Neither stops you from doing great marketing

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Kieran Flanagan 🤘

@searchbrat

3 years

People's expectations will never reset to pre-COVID. Having to commute every day for work Jumping on a plane because essential meetings should be 'in person' Career prospects being tied to location COVID has shown flexibility in how, where and when we work is possible.

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Kieran Flanagan 🤘

@searchbrat

3 years

With Clubhouse reportedly raising another round at a $4 billion valuation, it's a good time to look at the graveyard of social apps that have tried and failed. Tales from the social apps grave 🧵

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Kieran Flanagan 🤘

@searchbrat

3 years

Great marketers - "How can I prove this is a great idea by using the least amount of resources/budget." Average marketers - "This seems like a great idea; give me resources/budget."

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Kieran Flanagan 🤘

@searchbrat

4 years

A lot of people mix up. "I'm just direct and say what's on my mind." with "I'm just rude and don't care about people's feelings."

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Kieran Flanagan 🤘

@searchbrat

4 years

Anytime I'm asked to do something for @Reforge , I'm always reminded how good the content, teachers, case studies, and attendees are. Their courses are head and shoulders above anything else available.

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Kieran Flanagan 🤘

@searchbrat

3 years

People who have an issue with people sending their availability via an app like Calendly have an ego problem. It's a more efficient way to schedule time. If you want to feel important, just reply with a link to your availability.

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Kieran Flanagan 🤘

@searchbrat

5 years

A crucial part of product onboarding is knowing what habit you're trying to create. If a user hasn't previously used software to complete a task, you're creating a brand new habit. If they're currently using software to complete that task, you're changing existing habits.

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Kieran Flanagan 🤘

@searchbrat

2 years

The HubSpot podcast network has the top 3 spots in marketing today, kinda cool

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Kieran Flanagan 🤘

@searchbrat

3 years

Press releases are a big part of Amazon's success. Each executive has to write one before launching a new project. They include: 1. Written in the future, when the project is successful 2. Focuses on how it improved the customer experience 3. Lists measurable results

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Kieran Flanagan 🤘

@searchbrat

5 years

. @canva is such a legit f*cking product. I don't usually swear about products, but when I do, it's because they deserve it! It's 🔥

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Kieran Flanagan 🤘

@searchbrat

4 years

When it comes to making tough choices about your career, you're better to solve for internal happiness vs. external validation. A lot of people get those mixed up.

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Kieran Flanagan 🤘

@searchbrat

3 years

1. Outbound Marketing: Marketing market to decision-makers 2. Inbound Marketing: Marketing market to all product users 3. Product-led: Users market to users via product usage, incentivized referrals 4. Web 3 (community-led): Users market to users in return for monetary upside

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Kieran Flanagan 🤘

@searchbrat

3 years

Why do nearly all company's customer acquisition strategies look identical? Most marketers are stuck doing the same thing because they're all in the data circle. The best marketers are in the left circle taking risks.

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