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scott belsky Profile
scott belsky

@scottbelsky

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helping the creative world make ideas happen. founder @behance , strategy/product/design @adobe , author, angel in startups the world needs. product obsessive.

NY/Etc
Joined August 2008
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@scottbelsky
scott belsky
3 years
You know that iconic scene, at the end of The Matrix when Neo suddenly “gets it” and picks bullets out of thin air as if they are cute and curious little things? Been thinking: what’s the equivalent of “seeing the matrix” for product leaders? 10+ Realizations that come to mind:
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@scottbelsky
scott belsky
4 years
behold the power of "neural filters" 😂 #AdobeMAX
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@scottbelsky
scott belsky
1 year
Generative Fill, a new superpower integrated throughout Photoshop, launching in beta today. Powered by Firefly, our generative AI family of models, Photoshop now let’s you summon new objects and augment creations layer by layer. Saves time, increases possibility, and pretty 🤯
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@scottbelsky
scott belsky
1 year
uncomfortable realization as Quora, Notion, GitHub, and other legendary stores of content launch their own AI-powered chat experiences: in the age of AI, if you don’t own the query interface, you’re just assembling training data for those who do.
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@scottbelsky
scott belsky
1 year
what do we have here? still digging in, but seems like a fascinating application of AI for education: start a chat with any historical figure to learn and converse based on their full history. “Historical Figures” 🤯
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@scottbelsky
scott belsky
3 years
“how do people make money if they’re just using zoom all day?” - my 6 year old 🤷‍♂️
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@scottbelsky
scott belsky
3 years
the best designers i've worked with go rogue at least 10% of the time in every project, and that's how the product ends up better than anyone expected.
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@scottbelsky
scott belsky
6 years
a lot of the magic i’ve observed in teams over the years happens when the talent stack is collapsed - when a designer also codes, when an engineer has a growth hack skill set, when a product leader is great at copy.
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@scottbelsky
scott belsky
5 years
ironic that the most critical skill of great ceos (and what I think is most highly correlated skill w/ success) is one of the least respected and glamorized: sales. they don’t even teach it in b school, yet it’s the bridge to the best hires, customers and investors.
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@scottbelsky
scott belsky
4 years
If you want to better understand what you do and why you’re doing it, write about it. writing is such an underrated form of discovery.
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@scottbelsky
scott belsky
5 years
only way to be an expert is to remain a student
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@scottbelsky
scott belsky
4 years
Came across this photo of Apple launching iPhone SDK in ‘08 (Jobs, Schiller, Forstall on stage - and a ton of empty seats). Seems key moments for the future seldom have an audience. And if you’re fortunate enough to be there, don’t expect fanfare or validation...yet.
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@scottbelsky
scott belsky
6 years
Proud and anxious to share, after ~5yrs of obsession w/ the topic + interviews w/ an eclectic group of makers and leaders + lessons learned the hard way, a collection of insights for traversing THE MESSY MIDDLE.
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@scottbelsky
scott belsky
4 years
Luck favors decisiveness. When you’re decisive, people want to help you. There's a gravity to it. Dots connect faster, possibilities gain resolution, and your mental energy becomes focused on making circumstances work for you (vs. just thinking about them).
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@scottbelsky
scott belsky
5 years
thinking: no skill more essential than knowing how to spend more energy on the stuff that matters and less on the stuff that doesn’t. the seduction to do the opposite only increases over time.
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@scottbelsky
scott belsky
2 years
today is a big day for both @Adobe and @figma . our teams are excited by the new possibilities and recognize both the opportunity and responsibility as we share our intent to come together. 🧵
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@scottbelsky
scott belsky
3 years
wouldn't be surprised if the next gen, especially in their 20's, spends a decade of their lives living between a set of Airbnb's around the world, working remotely, immersing themselves in communities and cultures. a nomadic life where you feel at home everywhere.
@efeng
Eric Feng
3 years
"Airbnb is no longer just a travel company" The continued shift towards long term stays is a fascinating consumer behavior change. Very bullish on the post-covid future for @Airbnb .
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@scottbelsky
scott belsky
10 months
Collapse the talent stack every chance you get. As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage i’ve witnessed when the talent stack was collapsed - when the lead designer was also the product…
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@scottbelsky
scott belsky
5 years
first time seeing a reader in nyc subway. “that book any good?” i asked. (noticed he was towards the end, a good sign). “some good stuff...really like the product insights...but guy made it too long.” 😧
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@scottbelsky
scott belsky
4 years
new formats can be a forcing function for new ideas. here are a few behind-the-scenes producing #AdobeMAX , airing tomorrow. brought a few friends into the mix, and unveiling some incredible features & products - tomorrow! 😬
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@scottbelsky
scott belsky
4 months
taste > skills taste seems more scarce these days, and increasingly differentiating in the age of AI where so much of skills-based productivity is offloaded to compute. makes me think about the development of taste, and how we nurture taste for the next gen of humans.
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@scottbelsky
scott belsky
8 months
the greatest loss here is not math skills, but developing the tolerance for struggle. a huge degree of homework, school...is gaining comfort with "not knowing" and committing to the struggle of learning. humanity needs to preserve friction, if only to retain our tolerance for it.
@petergyang
Peter Yang
8 months
Kids will never do homework again.
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@scottbelsky
scott belsky
7 months
We talk a lot about how AI will transform products, industries, and everyday work and life, but what about business models in particular? From dating apps, music streaming, time-based disciplines, and the sway of brands that command higher margins...this is the focus of this…
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@scottbelsky
scott belsky
6 months
there are going to be a lot of microagents. like, a lot a lot. microagents are deeply specialized narrowly focused natural language interactive experts. I suspect every book, kitchen appliance, menu, and document could have a microagent to chat with.
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@scottbelsky
scott belsky
3 years
never bet against memes. they are state-of-the-art mechanisms for compression of knowledge and meaning that efficiently hack culture and pierce straight through rationality. 🤯
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@scottbelsky
scott belsky
5 years
thinking: extraordinary outcomes seldom result from an ordinary path. And yet, we still obsessively look for patterns and leverage proven playbooks. Beware of too much confidence from familiarity...
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@scottbelsky
scott belsky
9 months
some sunday thoughts on running. 🏃‍♂️ was never a good athlete or particularly enjoyed running...but started a couple miles at a time ~5 years ago, then more. this activity has brought much more to my life, work, and how I make things than I ever expected. 10 realizations: (1)…
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@scottbelsky
scott belsky
4 years
In-depth exploration of possible direction for iconography as we try to reconcile skeuomorphism, flat design, and the rise of neumorphism. Interesting anchor for some of the coming trends, "Stateramorphism." 🤔
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@scottbelsky
scott belsky
5 years
“AIM is the godfather of social networking.” - said in a pitch the other day. Agree.
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@scottbelsky
scott belsky
8 years
Thoughts on accommodating new types of new users, and defying a sad product lifecycle...
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@scottbelsky
scott belsky
6 months
Loving, whenever in Tokyo, the sensation of so many highly crafted experiences - from eight seat restaurants and tiny bars to owl cafes and artisanal cotton candy shops. Why aren’t there 1000x more of these experiences in all societies? And especially in the USA, what prompted…
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@scottbelsky
scott belsky
2 years
if you're building something new and VCs tell you "well, [big company who owns platform] could just do that themselves," remind them of a common truth: incumbent's execution risk > startup's platform risk.
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@scottbelsky
scott belsky
4 years
I admire Zoom, the product simplicity/focus, and the staggering daily usage right now. But we’re in the Prodigy/Compuserve era of remote work, and the gravity of video as THE product will be transcended by some massive rethinks of colllab as we know it.
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@scottbelsky
scott belsky
3 years
most underestimated skills of product leaders: 1) writing/storytelling (for teams, investors, and sales), 2) psychology (humanizing product) 3) rapid prototyping (to align ppl via show vs. tell) 4) debate skills (to advocate for something unpopular/non-obvious) …what else?
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@scottbelsky
scott belsky
4 years
the signature of great talent is brevity
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@scottbelsky
scott belsky
5 years
Remote working in USA up to 9% now. What’s the group of companies fueling this most? Slack, Zoom, Airtable, modern creativity/productivity tools that are collaborative by nature (Google Docs, Adobe XD 😉 ), what else?
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@scottbelsky
scott belsky
4 years
thinking: one thing we have lost in the world of remote work and endless back-to-back zooms: cognitive transitions. the short walk between meetings - or few minutes as ppl shift in and out of a room - served as a cognitive reset. The skill of context switching is critical.
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@scottbelsky
scott belsky
4 months
one of the best performing startups in my portfolio includes a metrics section in every update that is essentially the one below (#'s redacted). it's surprising how few do, and it's revealing which metrics are omitted by some companies. so important for metrics to serve truth,…
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@scottbelsky
scott belsky
6 years
one of the top paid apps at the moment, and reminder that constraints fuel creativity and connection in the wildest of ways.
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@scottbelsky
scott belsky
6 years
One of the most value-add things a leader can do is stop conversations as soon as there are diminishing returns.
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@scottbelsky
scott belsky
4 years
When you make an investment based on who else is investing, you're regressing to the mean. Same applies for adding a feature to your product based on the competition, vs. conviction for where world is going. when charting new terrain, internal conviction > external consensus
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@scottbelsky
scott belsky
2 years
rare and damn impressive: when startups (or new product pitches) feature a “what could go wrong” slide in their deck that outlines the largest points of potential failure and how they will approach each. such grounding and pragmatic insight is its own rare superpower
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@scottbelsky
scott belsky
7 years
amazing how much a competitive advantage is just persistence and patience.
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@scottbelsky
scott belsky
1 year
Our team is debuting Adobe Firefly today, a family of generative models w/ a focus on novel use cases (generative text, vectors, etc), trained responsibly (not scraping), integrated deeply in our products - and incorporating content credentials.
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@scottbelsky
scott belsky
3 years
That a prototype is worth a hundred meetings, and almost all product meetings that aren’t grounded with a prototype are a waste of time (or worse). A prototype immediately surfaces gaps in logic or business concerns. It is the fastest way to drive alignment.
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@scottbelsky
scott belsky
4 years
just saw an email one of my portfolio startups got from a customer - full of detailed feedback, ideas...and so much energy for their product. when your customers start acting like owners, you know you’re onto something.
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@scottbelsky
scott belsky
7 months
when it comes to nailing product-market fit, empathy > passion. too many builders are motivated by vision as opposed to understanding what their customers are actually struggling with (often nuanced, psychological, and surprising). passion is the red herring of product - often…
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@scottbelsky
scott belsky
7 years
I would still rather make (and live with) my typos on Twitter than have the world's leaders be able to retroactively edit their tweets.
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@scottbelsky
scott belsky
2 years
in startup/VC phase, you need one person to say yes. for innovation in big cos, often feels like you need to find nobody that says no. explains why “ask for forgiveness, not permission” is such a mantra, and why a culture of experimentation + empowerment is so critical.
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@scottbelsky
scott belsky
3 years
the faster a space is moving, the more you need to bet on the people than the product
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@scottbelsky
scott belsky
6 years
So much of building a successful product is just sticking together long enough to figure it out.
@naval
Naval
6 years
Persistence is paramount on the long road to product-market fit. Partners disappoint. Customers delay. Growth stalls. Passions fade. Loyalty to each other gets the team to the other side.
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@scottbelsky
scott belsky
2 years
A friend recently advised “don’t say yes to anything you don’t want to do tomorrow” - and this really stuck with me. too often we say yes to something that is months away only because it is months away.
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@scottbelsky
scott belsky
5 years
becoming more convinced that disconnection, whether forced (no wifi/reception) or planned (scheduled windows on non-stimulation) is becoming a competitive advantage in this hyper-connected age.
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@scottbelsky
scott belsky
4 years
imagine implications for creativity if every open mind got 5-10% more cognitive capacity free’d up, alongside 50% less fear & daily distraction. pretty damn hopeful for the next few years of innovation & creativity allocated to building the future vs. dealing w/ the present.
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@scottbelsky
scott belsky
9 months
august is the sunday of summer. still summer, but you know what’s coming.
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@scottbelsky
scott belsky
7 years
The more credit you need the less influence you’ll have.
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@scottbelsky
scott belsky
5 years
new @twitter campaign in nyc subways 👌🏼💥
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@scottbelsky
scott belsky
3 years
another day another email exchange ending with my passionate "let's not cancel new tech based on its first generation of use" plea.
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@scottbelsky
scott belsky
8 years
When you see TIDAL & HBO NOW jump into top 5, you remember that all mediums are forever at the mercy of the content.
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@scottbelsky
scott belsky
5 months
disappointing outcome, but just want to thank our community & Figma’s community for all the support and excitement re: the possibilities. so much respect for @zoink and the whole @figma team - they have such a bright future, and I know we’ll look for ways to partner to bring some…
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@scottbelsky
scott belsky
7 years
For a strong company, financing is a tactic. For a weak company, financing is a goal.
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@scottbelsky
scott belsky
5 years
common question: “Should i quit or should i stick with it?” If you’ve lost conviction in the end-state, quit and try something else. But if you’re frustrated/feeling hopeless, but still have conviction, stick with it. you’re just in the messy middle - par for the course.
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@scottbelsky
scott belsky
6 years
While a product’s simplicity is its advantage, building a business requires serving your “power users” which ultimately breeds complexity and makes products more powerful but less accessible. It’s called “the product life cycle”...
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@scottbelsky
scott belsky
2 years
making a simple product = difficult keeping product simple = very difficult making a complicated product simpler (without alienating users) = really f’ing difficult
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@scottbelsky
scott belsky
3 years
“ai but for legos” just went from head scratcher to brain melter
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@scottbelsky
scott belsky
6 years
the save-you-a-click version: thrilled to build better tech/systems/experiences for creative minds of all kinds, tackle AR/new frontiers as Chief Product Officer @Adobe ; and continue my early-stage investing/board/venture partner roles. 💥
@scottbelsky
scott belsky
6 years
Observations re: the state of creativity these days, big opportunities in creative+tech, and what i’m doing about it.
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@scottbelsky
scott belsky
6 years
Over 100 seed investments in, i find myself favoring familiar products/services (established needs) with a revolutionary go-to-market vs. entirely novel products with familiar go-to-market.
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@scottbelsky
scott belsky
7 years
Undeniable theme among founders i've invested/worked with: The less defensive, the more potential. Those that absorb + integrate outperform.
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@scottbelsky
scott belsky
5 years
Initiative > Experience (because, in a team, initiative is contagious, experience is not) #TheMessyMiddle
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@scottbelsky
scott belsky
7 years
Life's greatest opportunities run on their own schedule, not yours.
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@scottbelsky
scott belsky
3 years
how long until some company unknowingly hires a full-time remote employee that is actually an incredibly sophisticated purpose-built ai-powered bot? we'll need "humanity verification" as a requirement for employment.
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@scottbelsky
scott belsky
1 year
How will work/life change over next ~3-5 years? As we synthesize the latest tech + trends in culture, what are the implications? In an attempt to connect dots, get your input, and prompt conversation… 🥁🔮 9 forecasts that made the cut:
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@scottbelsky
scott belsky
2 years
you will never be thanked for the hardest yet most important decisions you make as a parent or leader. possibly years later, but not at the moment. reminder not to measure the impact of decisions by quickly being liked or thanked.
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@scottbelsky
scott belsky
7 years
great entrepreneurs make the most of the cards they're dealt, while great investors fold until they get a good hand. optimism vs. discipline
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@scottbelsky
scott belsky
3 years
8 Reasons WHY Crypto Art (& NFT tech) is the greatest unlock of artist opportunity in 100+ years. This isn’t a suboptimal or fringe version of the real-world art economy, it is a vastly improved one.
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@scottbelsky
scott belsky
3 years
That the best way to review a product experience is to ask 3 questions on EVERY screen: “how did I get here?” “what do I do now?” “where do I go next?” — these questions will reveal flaws in object model, UX, onboarding, and orientation.
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@scottbelsky
scott belsky
3 years
one argument that NFTs (despite inevitable cycle) are in early days: humans have always been collectors, it’s just never been this easy to both collect and share collections - and have your collection serve as a persistent cultural flex and connection in so many places at once.
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@scottbelsky
scott belsky
7 months
a little sneak of something for the future of creativity we’re pretty damn excited to talk about at our MAX conference next week… 👀
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@scottbelsky
scott belsky
5 years
thinking: given every remarkable achievement is a stretch, you’re unqualified to do what will ultimately be your greatest work. (important to keep in mind for managers, and managing a career...)
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@scottbelsky
scott belsky
4 years
what could possibly go wrong? 🥴
@mashable
Mashable
4 years
Why camp by a river when you can camp on one?
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@scottbelsky
scott belsky
5 years
Testing the oils. #projectgemini
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@scottbelsky
scott belsky
5 months
When taboos become the norm... Came across this graph from World In Data of the rise of "online dating" as the way people meet their spouse. My favorite new technologies transform norms...and this is a great example, and is one question I always ask myself as a product leader and…
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@scottbelsky
scott belsky
8 years
Our country needs a better education system.
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@scottbelsky
scott belsky
5 months
next edition of IMPLICATIONS will explore: - what the re-imagination of entertainment leaves us longing for... - “Emotional bumpers,” powered by AI - the quantified trade-offs of Lifespan vs. Healthspan vs. Joyspan - tactics for surfing waves in Cambrian explosions. ;-) - the…
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@scottbelsky
scott belsky
3 years
The creative world is in transition: From manual to ai-assisted creativity, from desktop to web apps, from solo work to collaborative creation, and from 2D to 3D experiences; Oh, and NFTs😉. Today’s product updates touch upon each of these journeys we're on together. 👇 #AdobeMAX
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@scottbelsky
scott belsky
3 years
41. 😬 may seem young to those that I want to learn from, and old to those I increasingly need to learn from
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@scottbelsky
scott belsky
1 year
we’re entering an age where we can no longer believe our eyes. at the current rate of AI, our human senses and judgment are hackable by anyone. it’s an era of both wondrous creativity and new genres of risk. we must be creative about what can go right AND wrong. cc @ContentAuth
@saastrash
SaaS Trash 🗑🔥
1 year
we’re fucked 😂😂
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@scottbelsky
scott belsky
4 years
participate in an experience you want, not a financial return you desire. startups are long-term journeys of compounding insight (for team & investors). ask yourself: do I love this topic so much that, even when things are rough, i‘m excited to obsess about it? if yes, jump in.
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@scottbelsky
scott belsky
5 years
people come to a product for what they expect, but they only rave about what they didn’t expect. gotta prioritize AND execute both the expected (hard) and the unexpected (even harder)...
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@scottbelsky
scott belsky
4 years
thinking: note takers are the underestimated holders of power and team performance - they are the source of truth 24 hours later, and often the arbiters of our memory. am very grateful to my project management colleagues that move us forward.
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@scottbelsky
scott belsky
5 years
mtg tip: push your team to express their doubts about the plan in the meeting, otherwise they will leave with them.
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@scottbelsky
scott belsky
6 years
When we talk about “hustle,” perhaps what we’re really referring to is one’s level of persistent tolerance and determination to do a lot of frustrating and tedious work that feels immaterial day-by-day but ultimately matters.
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@scottbelsky
scott belsky
2 years
while the best designers I know favor teams and industries that fawn over design, the impact of design is most transformative in industries where design is undervalued. perhaps a key career insight is to find a team that values your superpower in an industry that doesn’t?
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@scottbelsky
scott belsky
3 years
That consumer (and prosumer) products ultimately succeed because of how people feel about themselves using them. Ego analytics, surprise+delight, and hooks to appeal to our laziness, vanity, and selfishness in first mile of product experience are the biggest secret in product.
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@scottbelsky
scott belsky
7 months
(while merger isn’t yet closed…) a few of us at @Adobe and @Figma had a small jam a few weeks ago - and figured we'd share some of the possibilities we're excited about… :-)
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@scottbelsky
scott belsky
6 years
A shared trait among entrepreneurs (and innovators within big companies) is defying prescribed roles. The future is drafted by people doing work they don’t have to do.
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@scottbelsky
scott belsky
4 years
to win, you’ve got to “push people that don’t want to be pushed...challenge people that don’t want to be challenged...” such a powerful testimony to leadership and why the leading that matters most is seldom welcome.
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@scottbelsky
scott belsky
6 years
Perplexed by how so many people seem to increasingly tolerate unacceptable means toward a particular end. If we lose all the values that define us in the pursuit of a goal, we’ve lost.
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@scottbelsky
scott belsky
4 years
don’t recall a startup, at least that i’ve worked with, that was disproportionately focused on fundraising and succeeded. product should consume the energy (and airtime) in every interaction. typically it’s bad sign when it doesn’t.
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@scottbelsky
scott belsky
10 months
observed: peoples egos cost them so much
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