Parsh Kothari @parsh_kothari Twitter profile

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Parsh Kothari

@parsh_kothari

4 months

Zudio killed it. They spent 0 on ADS They spent 0 on E-COMMERCE They spent 0 on PRIME LOCATIONS Yet - they earn more than ₹4,000 CRORES by selling CHEAP THINGS. THREAD: How Tata's ZUDIO became a massive success:

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Parsh Kothari

@parsh_kothari

7 months

Royal Enfield was about to shut down in 2000. But then, Siddharta Lal, a 26-year-old fresh out of college, did something so extraordinary. That Eicher sells a staggering 8,45,853 Enfield motorcycles EVERY YEAR. Here's the mind-blowing story of Royal Enfield ↓

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Parsh Kothari

@parsh_kothari

2 months

BookMyShow was about to DIE They had just reduced their team from 150 to just 6 people - and were looking at SHUTTING DOWN. But then something strange happened. THREAD: How BookMyShow became a MONOPOLY in movie and event bookings:

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Parsh Kothari

@parsh_kothari

1 year

Zerodha is an inspiration for us all. Yesterday something special happened. Nikhil Kamath, the man himself mentioned Think School in his podcast. This just made my day ❤️ look what he said :)

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Parsh Kothari

@parsh_kothari

6 months

Swiggy wasn't the first major food delivery app. It was Foodpanda. In 3 years, they had gone live in 11 countries and processed more than 2 lakh orders per day. But then all of a sudden, they went bankrupt. Here's how FoodPanda dug their own grave:

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Parsh Kothari

@parsh_kothari

8 months

India is not saving anymore! Our net household savings are at a 50-YEAR LOW! The reason? Explained in this thread ↓

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Parsh Kothari

@parsh_kothari

7 months

In 1973, FedEx was 2 days away from Bankruptcy. Frederick Smith, its founder, took the company's last $5000, went to Las Vegas, and gambled it all on a game of BLACKJACK. And he won. Here's how FedEx became a $90 Bn business:

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Parsh Kothari

@parsh_kothari

7 months

Sanam Kapoor was living the Indian Middle-class dream. A stable job at HCL. A good family. Yet, he left his job... and invested everything into a business that would 90% FAIL. Here's the awe-inspiring story of La-Pinoz pizzeria... and why it can BEAT DOMINOS and Pizza Hut!

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Parsh Kothari

@parsh_kothari

2 years

In 7 years, India went from manufacturing just 10% to 97% of the phones used here. I am confident India can do the same again with SEMICONDUCTORS.

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Parsh Kothari

@parsh_kothari

1 year

We shall never sell Think School ( @thinkschoolbot )to BYJUS. I promise. - @parsh_kothari

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Parsh Kothari

@parsh_kothari

6 months

Maggie was banned in 2015. As things were going downhill for them... They employed these 3 strategies to AGAIN become the #1 brand in India. Here's how Maggie made its comeback.

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Parsh Kothari

@parsh_kothari

1 year

We have hit 30 lakh subscribers in less than 2 years. Here are 3 things we did right: 1. No fuss about numbers or algorithms! 2. Stick to our strengths and be consistent. 3. Keep taking feedback from the audience & act accordingly. Our Journey:

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Parsh Kothari

@parsh_kothari

1 month

In 2010, CROCS was among the top 50 WORST INVENTION by Times Magazine. They had $185 MILLION in LOSSES and a 98% FALL in their STOCK price (2008) CROCS WAS ABOUT TO DIE. But then something strange happened. THREAD; How Crocs Rebounded to Become one of the MOST LOVED footwear:

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Parsh Kothari

@parsh_kothari

8 months

School friends to Business partners but forever brothers! Cheers to 18 years of Friendship and Brotherhood! Happy Birthday mere bhai !!

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Parsh Kothari

@parsh_kothari

2 years

Trust me: Pune, Surat, and Gurgaon are going to be the next Mumbai, Bangalore, and Delhi.

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Parsh Kothari

@parsh_kothari

6 months

While many Indian shops haven't even gone online yet, Online companies are now planning to go offline. (Myntra and Makemytrip have already done it!) Why the sudden change? A few reasons:

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Parsh Kothari

@parsh_kothari

2 years

🇨🇳 China’s has found a New Weapon against India 🇮🇳!! WATER!! How? Let me explain.

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Parsh Kothari

@parsh_kothari

5 months

Snapdeal teetered on the brink of collapse in 2017. But a brilliant move by them slashed losses by 95% and skyrocketed revenues by 97%. Here's the mind-blowing story of Snapdeal:

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Parsh Kothari

@parsh_kothari

7 months

Amazon has employed HUNDREDS of Psychologists. All make you spend MORE. Here are the tactics they use to hook you to their app:

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Parsh Kothari

@parsh_kothari

5 months

Ever wondered by SCAM messages have AWFUL English in their messages? Well... it's not because they don't know English. It's because they want US to know THEY are SCAMMERS: Here's their secret hack to SCAM YOU:

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Parsh Kothari

@parsh_kothari

2 years

Detachment is not that you own nothing. Detachment is that NOTHING owns YOU. -Bhagwad Gita

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Parsh Kothari

@parsh_kothari

2 years

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Parsh Kothari

@parsh_kothari

1 year

Women’s clothes designed to have NO pockets, why? So that they need to buy Bags! Think about it. What else is designed this way?

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Parsh Kothari

@parsh_kothari

2 years

There should be an app where Indians can post suggestions to the government, and others can upvote/downvote it.

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Parsh Kothari

@parsh_kothari

4 months

Boroline isn't just any cream. It is a SYMBOL OF SELF-SUFFICIENT INDIA. Here's the ICONIC STORY behind Gour Mohun Dutta and his protest against the BRITISH using BOROLINE:

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Parsh Kothari

@parsh_kothari

1 year

J.R.D Tata has put it correctly: Most of our troubles are due to poor implementation, wrong priorities, and unattainable targets.

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Parsh Kothari

@parsh_kothari

4 months

Zudio was born in 2016 in Bangalore. And unlike modern brands - it had a completely different aim - To provide fashion to not-so-rich people. But wait - isn't that a low-margin area? Wouldn't it DESTROY Tata's image for quality?

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Parsh Kothari

@parsh_kothari

8 months

JIO streamed the IPL for “free” on JIO Cinema. IPL 2023 triggered approx 72% new app installations for Jio Cinema. Hotstar will now stream the World Cup for “free” on their mobile app. Bookmark this tweet, I’ll share detailed stats and analysis here after the World Cup.

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Parsh Kothari

@parsh_kothari

11 months

Pakistan’s credibility is depleting faster than its foreign reserves. - Dr. Jaishankar

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Parsh Kothari

@parsh_kothari

4 months

Zudio targeted EXACTLY these people. And they won. Today, according to Rediff, Zudio earns more than ₹4,000 Cr in revenue and has more than 411 STORES across India. Their growth strategy? 1/ Targeting Tier - 2, 3 Gen Z. 2/ FOCO 3/ Word Of Mouth

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Parsh Kothari

@parsh_kothari

4 months

Tata understood this. Instead of competing with THOUSANDS of brands to catch those top 5% people They focused on the remaining 95% - which meant they'd to crank DOWN their prices, and quality.

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Parsh Kothari

@parsh_kothari

4 months

Well, yes and no. You see, Tata already had Westside as their 'premium' or quality apparel store. But like you know - India is a developing country. Less than 3% earn more than 2.5 lakh per month. And to afford clothes costing ~₹3k, is a luxury few could afford.

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Parsh Kothari

@parsh_kothari

4 months

Meet the fruit vendors son, who failed the 10th exams TWICE, YET built a ₹3,000,000,000 company using ICE CREAM:

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Parsh Kothari

@parsh_kothari

10 months

Spiderman: No Way Home cost SONY ₹1600 CRORE. Chandrayaan 3 just costed ₹615 CRORE. At just 1/3 of the cost of a movie, here is more about India's investment in the future: Chandrayan 3

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Parsh Kothari

@parsh_kothari

5 months

4 things in India are sold in a BLACK BAG- • Condom • Sanitary Pads • Liquor • 𝗠𝗘𝗔𝗧 Even with this social stigma, Licious built a $1,500,000,000 BRAND out of MEAT. Here's its story (you'll not regret reading it)

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Parsh Kothari

@parsh_kothari

2 months

The 1990-2000s was an amazing time for internet companies. You didn't need profits, just have 'internet' in your name and goals - and you'd be worth BILLIONS. (like AI) Every person wanted to grab this opportunity And Ashish Hemrajani jumped into this pool.

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Parsh Kothari

@parsh_kothari

2 years

My friend always buys gold from the same shop. I asked him why, and he said, ”Because the shopkeeper is always kind to me. One day I forgot my umbrella, and he kindly gave his to me” No amount of marketing was able to beat this level of relationship.

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Parsh Kothari

@parsh_kothari

7 months

And these 3 strategies paid off. In 2015, Royal Enfield was awarded for the best marketing and sales. Once a loss-bleeding company, Enfield makes up 90% of Eicher Motors profits today. It not only has a HUGE fan base in India, but it also commands a 30% market share in the UK!

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Parsh Kothari

@parsh_kothari

8 months

10 Mega Projects that can turn India into a developed economy by 2030 (Indians! You'd be proud of it!)

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Parsh Kothari

@parsh_kothari

4 months

1/ Targeting Tier 2-3 Guess who's Zudio's BIGGEST customer? It's the college-goers, the Gen Z, and mainly from the Tier 2-3 cities. They are the people who want the trendiest clothes - but thanks to financial constraints, they want it at a cheap cost. Zudio catered to them.

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Parsh Kothari

@parsh_kothari

1 year

Which is your all time favourite video on the Think School Channel? Tell me ⬇️

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Parsh Kothari

@parsh_kothari

2 months

2/ The Cockroach Approach However big any animal becomes, Its ENTIRE SPECIES has to DIE one day. And then there is the cockroach. Whatever happens. Famine. War. Flood. It'll survive.

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Parsh Kothari

@parsh_kothari

7 months

2/ Being a biker himself. There's a difference between selling and buying. 𝗧𝗵𝗲 𝘀𝗲𝗹𝗹𝗲𝗿 𝗷𝘂𝘀𝘁 𝘄𝗮𝗻𝘁𝘀 𝗺𝗼𝗻𝗲𝘆, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝘄𝗮𝗻𝘁𝘀 𝘃𝗮𝗹𝘂𝗲. To become a great businessman, we must think in terms of the buyer - what does he want.

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Parsh Kothari

@parsh_kothari

7 months

In the 1960's, Indians often had to wear dirty clothes. Because the washing powder was too expensive for them. But then - a man - in remorse of his daughter's death - created a washing powder - that would go on to make him a BILLIONAIRE: Here's the inspiring story Nirma -

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Parsh Kothari

@parsh_kothari

4 months

2/ FOCO - Franchisee Owned, Company Operated In just 8 years, Zudio opened 411 stores! Yet - they spent MINIMAL CAPEX on it. How? By allowing the franchises to invest everything for the new store, and then managing it on their behalf - paying them a fixed revenue share

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Parsh Kothari

@parsh_kothari

3 months

This boy left IIT Bombay in the last year of his degree. All to start a housing company that'd probably FAIL. But then - his company - Housing. com was a HUGE SUCCESS. Until - he left. What followed was one of the greatest lessons you'll learn in BUSINESS. THREAD

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Parsh Kothari

@parsh_kothari

4 months

But there was was catch. Indians are evolving. We need 'fashionable' clothes to wear. But... since our income isn't evolving as fast - we need them at cheap prices. The result? We resort to our local roadside market.

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Parsh Kothari

@parsh_kothari

2 months

They made it such that its tickets are ONLY available on BookMyShow! For eg - a/ IPL: Official ticketing partner for MI, DD, KingsXI. b/ Formula 1: Official Ticketing Partner for the Indian Grand Prix. c/ Concerts like the Ed Sheeran Concert!

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Parsh Kothari

@parsh_kothari

7 months

The 1990s was a revolutionary time for Bike companies. They were witnessing never-seen-before growth. Royal Enfield wanted to grab this opportunity. So they merged with Madras Motors, closed their UK business, and started manufacturing and operating in India.

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Parsh Kothari

@parsh_kothari

4 months

This was a WIN-WIN for everyone, Because for Tata • High CAPEX was reduced • Everything was set up by the franchisee And for Franchisee • Trust of Tata to provide amazing returns (revenue share) • No need to operate the store, since Tata did it.

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Parsh Kothari

@parsh_kothari

6 months

In 1849, Cadbury was launched. Not as a sweet, but as an alternative to ALCOHOL. Somehow, this 'alcohol alternative' became a huge hit - getting over 70% market share in India itself. Here's the crazy story of Cadbury:

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Parsh Kothari

@parsh_kothari

2 months

1/ Exclusiveness. A good company is just better than their competitors. The great company - is so good - that they have NO competitors! (I mean they can't be compared to others). Therefore, they doubled down on Exclusive Tickets. Bookings. Matches.

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Parsh Kothari

@parsh_kothari

6 months

This move by the government can • Put an end to the stubble burning • Reduce the price of CNG/LPG • Reduce our fuel import Here's all about the new CBG Blending Move:

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Parsh Kothari

@parsh_kothari

7 months

Siddharta Lal had an amazing idea to boost the sales of Enfield Which included - • Shutting 13 our of its 15 business. • Addressing deeper problems of bikers. • Building a cult around its bikes.

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Parsh Kothari

@parsh_kothari

3 months

This man had NOTHING. No Family Wealth. No Experience. No crazy MBA Yet - he built a ₹4000 CRORE company selling FLOWERS. THREAD: How Ferns N Petals revolutionized the gifting industry:

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Parsh Kothari

@parsh_kothari

2 months

But not to chase MONEY - It was to chase COMFORT and ACCESSIBILITY. Inspired by listening to a radio selling tickets in South Africa - he wanted to do the same for MOVIES in India.

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Parsh Kothari

@parsh_kothari

2 months

And that's not it! They understood the power of their TEAM. Letting go of a team member is as hard as hiring them. So - over 90% of the employees voted to take a salary cut instead of letting go of one of their teammates (during 2008 recession)!

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Parsh Kothari

@parsh_kothari

7 months

1/ Focusing on one When Lal took over Royal Enfield, it had 15 different businesses - from ancillaries to garments. Lal was a firm believer in focusing on one and making that one count. So he decided to close 13 of the 15 businesses and focus on solely Bikesa and trucks.

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Parsh Kothari

@parsh_kothari

1 year

We taught in a rented classroom with 20 students for more than a year before we started creating content online on YouTube. Success does not come overnight, you have to put in the work! Are you working on something? Do tell me about it below!⬇️⬇️

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Parsh Kothari

@parsh_kothari

2 years

What I want Think School YT to do for Think Schoolers? To teach business, geopolitics and history. To show opposing ideas & Think Schoolers will self-verify truth from the study materials. To be free, self-paced, & available to all. No marks, no exams , no BS- just learning.

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Parsh Kothari

@parsh_kothari

2 years

After the Russians, now Cuba is looking to settle trade in rupees!

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Parsh Kothari

@parsh_kothari

7 months

But... where there's demand, supply will follow. Yamaha, Jawa, and other Japanese companies flooded the Indian market with cheaper and better-quality bikes. This increasing competition led Royal Enfield to be *almost* bankrupt - until it was bought by Eicher Motors in 1994.

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Parsh Kothari

@parsh_kothari

7 months

Eicher Motors wanted to close Royal Enfield, given its losses were piling up. But, Siddharta Lal, Son of the CEO of Eicher, decided to step in. His first step was - to ditch the company cars.

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Parsh Kothari

@parsh_kothari

2 months

They aimed to become cockroaches, by • Building Exclusivity • A complete ecosystem for both CUSTOMERS AND BUSINESSES • Stability (no funky new features - yet always at the top of tech)

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Parsh Kothari

@parsh_kothari

2 months

Then what? He launched these GENIUS strategies to become successful. 1/ Exclusiveness 2/ The Cockroach Approach 3/ Stability

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Parsh Kothari

@parsh_kothari

7 months

So Lal, to understand the deeper concerns of a biker, decided to become one. He ordered all his company cars to be ditched and FORCED every employee to commute on ONLY Enfields. This way, he understood 3 deeper concerns with bikers:

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Parsh Kothari

@parsh_kothari

2 months

And that's how BookMyShow became a monopoly! Now - before you go, read this - • This post is NOT sponsored by BookMyShow. • I was intrigued by their story and strategy, hence the thread. • BMS refers to BookMyShow. • They also used more strategies - this is just a gist.

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Parsh Kothari

@parsh_kothari

2 months

So with 2 more founders, he started BigTree Entertainment in 1999. But soon came the BIG DOT-COM BUST. Due to the recessionary environment, he had to lay off 96% of his employees!

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Parsh Kothari

@parsh_kothari

4 months

Plus - there is another factor - Location. Instead of opening at the PRIME locations in a city - they focused on cheap places. It saved them money - and got them what they wanted - the attention of their real target (i.e. low/middle-income people) And - it helped them to:

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Parsh Kothari

@parsh_kothari

2 years

Thank you for all the support and love! 20Lakh+ subscribers 1176 lakh+ views @thinkschoolbot @Ganeshprasad999

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Parsh Kothari

@parsh_kothari

2 months

3/ Stability. A business can't change. Yet - they HAVE to change. What I mean is - If you change too much - like (trying) to convert Instagram users to threads - you'll DIE. But if you don't - you'll still die! (Kodak).

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Parsh Kothari

@parsh_kothari

7 months

a/ Lack of safety due to technical reasons b/ Problem of choosing EITHER looks OR power. c/ Mechanical problems. One by one, by gathering data from his own employees, he slowly fixed ALL issues with Enfield bikes. And started focusing on ↓

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Parsh Kothari

@parsh_kothari

7 months

The marketing strategies included: • Sponsoring off-road rallies, adventurous rides, Rider clubs. • Building classic retail outlets to enhance buyer experience. • Building a social status around his bikes.

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Parsh Kothari

@parsh_kothari

11 months

Narendra Modi visited America with the OUR (the taxpayers) money. He's hoping to pay it back through Investments: Here is a list of ALL the investments made by foreign companies making this visit a SUPER hit ↓

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Parsh Kothari

@parsh_kothari

2 years

Money doesn’t change people, it amplifies who you really are. For example: @RNTata2000 is a kind person, so when he gets money he gives it away. His kindness gets amplified. Do you agree?

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Parsh Kothari

@parsh_kothari

2 months

Saregama was about to face DEATH LIKE KODAK. But then they launched an OLD BOX WITH JUST OLD MUSIC. Little did they know this box would increase their share price by 100 TIMES - THREAD: How Saregama Caravan made India dance on its tunes:

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Parsh Kothari

@parsh_kothari

2 months

Thus, They kept their core business - TICKET SELLING - at the TOP. At the same time - they continuously improved it - by building • Superb Android App and Website • Inbuilt features (Split Tickets, Food and Beverages) • Enhanced Movie Discovery.

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Parsh Kothari

@parsh_kothari

7 months

3/ Building a cult He knew humans are social animals. And Bikers, too, love having a "social status" among their peers. So through effective marketing, he built a cult around his bikes by focusing on the 'identity' aspect of bikers.

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Parsh Kothari

@parsh_kothari

2 years

40% of amazon reviews are fake. Are you among the 92% who read reviews before you buy? Well, be cautious, cause you’re being FOOLED. Here’s how to spot fake reviews with ease (so that you don’t get fooled)

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Parsh Kothari

@parsh_kothari

6 months

It was the early 2010s. Food Delivery was a rare thing. For office people who • Were living alone • Don't know how to cook (or are bored) • Were busy Manually going to a restaurant to eat every time was a cumbersome task.

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Parsh Kothari

@parsh_kothari

7 months

Someone defined Economy as “Smart People paying Beautiful People to promote products to insecure people”

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Parsh Kothari

@parsh_kothari

8 months

Last year, our per capita-growth was 8.5% Now compare it to the per capita DEBT growth - which is at 17.9%!!! What does this mean? Plunging household savings. In the past year itself, our net household savings went down by 55%.

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Parsh Kothari

@parsh_kothari

4 months

3/ Word of Mouth Marketing Even today - most Tier 2, and 3 cities rely on offline experience. And thanks to our talkative culture - Word of Mouth is a pretty serious thing here. To put that in perspective - imagine a young adult buys a Zudio product in a Tier 2 city.

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Parsh Kothari

@parsh_kothari

2 months

PayTM wasn't India's first payment gateway. It was BILLDESK. In less than 5 years of starting - they were processing THOUSANDS OF CRORES of payments. THREAD: How Bill Desk became more valuable than our ENTIRE MSME Budget:

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Parsh Kothari

@parsh_kothari

6 months

This strategic deal between India and the US can finally help us overpower China in the Indian Ocean. Here's all about the new MSRA Deal: ✅

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Parsh Kothari

@parsh_kothari

2 years

Our @PMOIndia has a vision of making India a developed country in the next 25 years. As Indian citizens we should do our part. I will help educate Indians through our content in native INDIAN languages with @thinkschoolbot How will you contribute?What will you do for Bharat?

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Parsh Kothari

@parsh_kothari

4 months

Why does Microsoft allow us to used unlicensed Windows? Because it's all part of their SECRET PLAN! THREAD: Why Microsoft allows pirated copies of their software:

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Parsh Kothari

@parsh_kothari

2 months

Parle G is world's #1 Biscuit. They spent 0 on FLASHY ads 0 on PREMIUM PRODUCTS. 0 on FASHION CELEBRITIES. Yet - They sell so many biscuits - that if you'd stack them - you'd REACH THE MOON! THREAD: How Parle G became India's MOST KNOWN brand.

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Parsh Kothari

@parsh_kothari

5 months

45% of serious gamers earn 6-12 LAKH per annum. That's 3 TIMES the average salary of a new GRADUATE! So how did gaming go from being a "time-pass" to a PROFESSIONAL SPORT? Read on ↓

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Parsh Kothari

@parsh_kothari

1 year

After Shark Tank, the glorification of CEO and Founders is on an all time high. We are being bombarded with success stories through social media. But, after consuming all of it if you want to be a Founder to…. 🧵

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Parsh Kothari

@parsh_kothari

6 months

And thus, in 2012, FoodPanda was launched. They wanted to make food delivery accessible to all. And just within 3 years, they expanded to more than 11 countries and got a valuation of $3Bn. It seemed they had aced the delivery business world. But then crisis struck.

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Parsh Kothari

@parsh_kothari

5 months

It was 1851. You go to a shop and ask for Bisleri. They hand over an 'ALCOHOL REMEDY DRINK'. Yup, that's Bisleri, in 1851. A couple of centuries and a couple of smart men later, even Camels Prefer Bisleri water. Here's the story behind the iconic Bisleri Brand:

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Parsh Kothari

@parsh_kothari

6 months

Their co-founders quit-exited by 2016, And the company which once commanded a price of $3Bn, now was looking to sell in India for just $10-15Mn. Why? • Miscommunication • Wrong Incentives • Free Vouchers Here's a deeper explanation:

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Parsh Kothari

@parsh_kothari

2 years

India now has 20,000 tonnes per day Oxygen capacity. There are 1,242 liquid medical oxygen tanks in hospitals across India with a capacity of 15,622 tonnes. This is a 104 % rise in the number of tanks and a 131% increase in storage capacity

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Parsh Kothari

@parsh_kothari

8 months

This doesn't mean Indian families are not saving much. But rather - we are spending too much. While gross household savings have gone up, The net savings, calculated after deducting debt, skydived.

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Parsh Kothari

@parsh_kothari

8 months

1/ E . M . I Thanks to EMI, people can finally buy their dream iPhone at just ₹3,000 per month. But... at what cost? EMI, or Equated Monthly Installments, are the BIGGEST reason the Indian youth are falling deeper and deeper into the debt trap. How? Let me explain.

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Parsh Kothari

@parsh_kothari

8 months

In Jan 2022, Reliance Retail picked up a 25.8% stake in Dunzo for $200Mn. The reason? To make them go BANKRUPT - and then buy it for CHEAP Here's the CUNNING strategy used by Reliance to CHOKE its competitor:

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Parsh Kothari

@parsh_kothari

4 months

Feeling trendy and fashionable - all their friends ask them where he/she got it. The result? 1 Customer inspired 10 MORE to buy from Zudio! That's the power of word of mouth.

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Parsh Kothari

@parsh_kothari

3 months

Thank you @PiyushGoyalOffc for sharing our unbiased take on the White Paper.

Piyush Goyal Office (मोदी का परिवार)

@PiyushGoyalOffc

3 months

Decoding the White Paper! Watch how the government led by PM @NarendraModi ji revitalised the Indian economy, by rescuing it from the scams & blunders of the Congress-led UPA regime. @ThinkSchoolbot 🎥

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Parsh Kothari

@parsh_kothari

6 months

1/ Miscommunication. In such apps, as soon as you place an order, the restaurant must be notified immediately. So that they can start preparing the food till the time the delivery guy comes. But what if the restaurant gets to know that an order was placed late?

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