Lulu Cheng Meservey @lulumeservey Twitter profile | Pikagi

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Lulu Cheng Meservey

@lulumeservey

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“Meservey isn’t your typical flack.” -The Information. Founder of ROSTRA. Ex-Activision and Substack. TrailRunner cofounder. Writing

https://t.co/Wcm9k7MgKM

Joined June 2015

Don't wanna be here? Send us removal request.

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@lulumeservey

Lulu Cheng Meservey

2 months

GO DIRECT: THE MANIFESTO I. TRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen. Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was…

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@lulumeservey

Lulu Cheng Meservey

2 years

Substack is hiring! If you’re a Twitter employee who’s considering resigning because you’re worried about Elon Musk pushing for less regulated speech… please do not come work here.

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Lulu Cheng Meservey

2 years

A stranger in my DMs suggested, among some less printable things, that I’ve “disgraced all of Asia” with my support for free expression. Good thing I am American 🇺🇸

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Lulu Cheng Meservey

2 years

At Substack, we don’t make moderation decisions based on public pressure or PR considerations. An important principle for us is defending free expression, even for stuff we personally dislike or disagree with. We understand principles come at a cost. 🧵

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Lulu Cheng Meservey

11 months

I would like to clarify that Blizzard has no affiliation or partnership with the wildfires in Canada. In fact we are firmly against wildfires and condemn them in the strongest terms.

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Nick Newman

11 months

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1 year

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Lulu Cheng Meservey

2 years

Chief is an English word that comes from a French word that comes from a Latin word.

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San Francisco Chronicle

2 years

The word “chief” will no longer be used in reference to job titles in the San Francisco Unified School District in an effort, school officials said, to avoid the word’s connotation with Native Americans. A replacement term has not been determined.

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Lulu Cheng Meservey

10 months

The legal system worked: A fair and neutral court has reached the correct conclusion about Activision Blizzard’s merger with Microsoft based on facts and the law. The judge’s ruling rejects the FTC’s ideologically-driven attempt to prevent a deal that benefits gamers and allows…

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Lulu Cheng Meservey

2 years

Twitter is a free university. But only 1 person uses it correctly. That person is me. Here’s how 👇

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Lulu Cheng Meservey

1 month

what did y'all think communism meant? vibes? papers? essays?

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Lulu Cheng Meservey

8 months

Even if you’re not into celebrity gossip, you should pay close attention to the Joe Jonas / Sophie Turner divorce as a case study in botched PR. Joe’s PR operation is backfiring badly, and his whole gambit is creating serious risk of damaging his reputation and even alienating…

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@holy_schnitt

ellie schnitt!

8 months

whoever is doing PR for joe jonas needs to be fired expeditiously like buddy idk how but instead of making joe look good you’ve convinced the entire internet that he must have murdered sophie turner’s entire family or something

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Lulu Cheng Meservey

7 months

The U2 concert wasn’t booked, it came pre-installed inside the Sphere and there’s no way now to remove it

@Rainmaker1973

Massimo

7 months

A look inside the immersive MSG Sphere arena in Las Vegas, which opened with a U2 concert. The 18K resolution wraparound LED screen measuring 160,000 sq ft (15,000 m²) with 166,000 speakers. The largest and highest-resolution LED screen in the world

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Lulu Cheng Meservey

10 months

The FTC’s desperate attempt to block our merger with Microsoft has been denied again, now by the Ninth Circuit. As the House Judiciary Committee highlighted yesterday, Lina Khan has been 0-4 in merger cases. Despite the FTC’s waste of taxpayer money on protecting the entrenched…

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Lulu Cheng Meservey

9 months

These headlines are wrong. We have the code, it’s not lost and never was.

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Lulu Cheng Meservey

7 months

The CMA has officially approved Activision Blizzard’s deal with Microsoft.

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Lulu Cheng Meservey

2 years

The Canadian government has proposed legislation (Bill C-36) where people can be taken to court and penalized if they’re suspected of being ABOUT TO post something hateful online. An individual would be able to report another PREEMPTIVELY for something they haven’t said yet.

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Lulu Cheng Meservey

1 year

The CEO of SIE answered that question in Brussels. In his words: "I don’t want a new Call of Duty deal. I just want to block your merger.”

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Lulu Cheng Meservey

10 months

Today, Turkey unconditionally approved our merger with Microsoft. Now, yet another country has arrived at a thoughtful decision that protects consumers and competition rather than the entrenched dominance of the market leader.

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Lulu Cheng Meservey

1 year

Microsoft offered Sony (the dominant console leader for well over a decade, with 80% market share) a 10 year agreement on far better terms than Sony would ever get from us. We've also offered Sony guaranteed long-term access to Call of Duty. But they keep refusing. Why?

@tomwarren

Tom Warren

1 year

Sony suggests to the CMA that Microsoft could release a buggy version of Call of Duty on PlayStation which could make gamers lose confidence "in PlayStation as a go-to venue to play Call of Duty." Seriously... 🙃

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Lulu Cheng Meservey

6 months

Onboarding some new colleagues at the Blizzard campus today

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Lulu Cheng Meservey

1 year

The FTC’s job is to protect consumers, not competitors.

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Lulu Cheng Meservey

2 years

I’m proud of our decision to defend free expression, even when it’s hard, because: 1) We want a thriving ecosystem full of fresh and diverse ideas. That can’t happen without the freedom to experiment, or even to be wrong.

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Lulu Cheng Meservey

1 year

The CMA’s updated provisional findings show an improved understanding of the console gaming market and demonstrate a commitment to supporting players and competition. Sony’s campaign to protect its dominance by blocking our merger can’t overcome the facts…

@tomwarren

Tom Warren

1 year

BREAKING: the UK's CMA has provisionally concluded that Microsoft's Activision Blizzard deal “will not result in a substantial lessening of competition in console gaming services" because Microsoft is unlikely to withhold Call of Duty from PlayStation

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Lulu Cheng Meservey

1 year

Activision Blizzard plans to meaningfully expand our investment and workforce throughout the EU, and we’re excited for the benefits our deal with Microsoft offers players in Europe and elsewhere.

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Lulu Cheng Meservey

2 years

We keep seeing false claims about Substack that seem designed to mislead. Here’s just one recent example, which the outlet refuses to correct. We believe the best way to fight misinformation is through open debate, so here are the facts. 1/x

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Lulu Cheng Meservey

9 months

Barbie’s marketing embraced the nostalgia around the original, even while acknowledging times have changed. It became a hit. Snow White is doing the opposite — not only deriding the original but shaming anyone who liked it as creepy and weird. This will end badly for the film.

@thattugglife

Tuggs🍷🥩🧈✝️

9 months

Rachel Zegler is single-handedly destroying this movie. My TikTok feed is full of ppl on all sides posting about her holier-than-thou crappy attitude is not okay & Snow doesn’t need to be modern. It’s impressive how many people she’s turned against seeing Snow White. Bravo👏🏼

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Lulu Cheng Meservey

10 months

Update on Activision Blizzard’s merger with Microsoft: agreement deadline extended The recent decision in the U.S. and approvals in 40 countries all validate that the deal is good for competition, players, and the future of gaming. Given global regulatory approvals and the…

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Lulu Cheng Meservey

2 years

2) People already mistrust institutions, media, and each other. Knowing that dissenting views are being suppressed makes that mistrust worse. Withstanding scrutiny makes truths stronger, not weaker.

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Lulu Cheng Meservey

2 years

Today the NYTimes wrote an article about Substack. While it's a compliment to remain top of mind for the paper of record, the piece contains a lot of hearsay, cherrypicking, and personal opinion presented as fact. Here, I offer an alternate framing and excavate the buried lede:

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Lulu Cheng Meservey

7 months

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Lulu Cheng Meservey

1 year

The CMA’s report today is a major setback for the UK’s ambitions to be a tech hub, and we will work with Microsoft to reverse it on appeal. This report is also a disservice to UK citizens, who face increasingly dire economic prospects, and we will need to reassess our growth…

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Lulu Cheng Meservey

7 months

To our amazing gaming community — thank you. You make this work so meaningful and fun. Serving you is an honor. To our brilliant ABK team — congrats!! You’ve built an iconic company and I’m proud to work with you. To our new Xbox fam — we’re stoked to join you. Let’s do this.

@Xbox

Xbox

7 months

So many stories to tell, so many characters to meet, so many worlds to explore… It’s a good day to play:

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Lulu Cheng Meservey

1 year

Happy weekend to everybody on here, but especially the Brazilians 😄

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Lulu Cheng Meservey

2 years

If everyone who has ever been wrong about this pandemic were silenced, there would be no one left talking about it at all.

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Lulu Cheng Meservey

2 months

7 observations while reading the Google CEO email about Gemini: ⁃It gets off to a bad start with the use of “problematic” — a word used almost exclusively by political activists, corporate bureaucracies, and the progressive left. At a time when Google is being accused of being…

@PirateWires

Pirate Wires

2 months

The first internal comms on Gemini from Sundar From: Sundar Pichai To: Google "Hi everyone I want to address the recent issues with problematic text and image responses in the Gemini app (formerly Bard). I know that some of its responses have offended our users and shown bias…

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Lulu Cheng Meservey

2 years

4) Who should be the arbiter of what’s true and good and right? People should be allowed to decide for themselves, not have a tech executive decide for them. I wouldn’t want someone to pick out my clothes for me, much less my ideas.

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Lulu Cheng Meservey

1 year

@WIRED The sneering tone. The gratuitous meanness of insulting a man in front of his family after he has invited you into his home. The bullying cheap shots at people you consider nerds. The pointlessness of it all. You didn’t have to print this. You didn’t have to print any of it.

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Lulu Cheng Meservey

1 year

“Why doesn’t she talk the way I think a corporate exec is ‘supposed’ to talk” I talk like a person. Don’t mind if that’s unusual. If you’re looking for formal pronouncements on “synergy” and “human-centric solutions powering the future” or whatever then I’m sorry, I can’t do it

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Lulu Cheng Meservey

8 months

The CMA’s preliminary approval is great news for Activision Blizzard’s future with Microsoft. We’re glad the CMA has responded positively to the solutions Microsoft has proposed, and together we’ll continue to work toward completing the regulatory review process.

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Lulu Cheng Meservey

10 months

Gm gamers ☀️

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Lulu Cheng Meservey

1 year

The CMA has sought to block our merger “over concerns the deal would alter the future of the fast-growing cloud gaming market.” But NVIDIA and other cloud gaming leaders say the deal would only “alter the future” for the better.

@NVIDIAGFN

🌩️ NVIDIA GeForce NOW

1 year

GeForce NOW and other cloud gaming providers stand to gain an even deeper catalog of games if Microsoft’s acquisition of Activision is completed. We see this as a benefit to cloud gaming and hope for a positive resolution.

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Lulu Cheng Meservey

2 years

5) The only area where we humans have a perfect track record is that we’ve consistently gotten things wrong. Every generation has beliefs and blind spots that make future generations aghast. It would be the height of arrogance to think we’ve suddenly become infallible now.

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Lulu Cheng Meservey

10 months

The FTC can change the venue (again) but not the facts 🤷🏻‍♀️

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Lulu Cheng Meservey

2 years

I’m not new to the internet but I was still surprised by the heat of the reactions. These arguments seemed fairly uncontroversial to me.

@lulumeservey

Lulu Cheng Meservey

2 years

At Substack, we don’t make moderation decisions based on public pressure or PR considerations. An important principle for us is defending free expression, even for stuff we personally dislike or disagree with. We understand principles come at a cost. 🧵

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Lulu Cheng Meservey

1 year

It’s tragic that Silicon Valley Bank could lose 80%+ of its value in a single day. But what’s crazy is that the financial collapse was largely driven by a communication collapse. Their storyline unraveled and their messaging went off the rails, in 4 big ways. (continued below)

@anothercohen

Alex Cohen 🤠

1 year

I feel bad for Silicon Valley Bank right now. They have been the biggest capital partner to founders, employees, and investors over the last decade and they’re being completely turned on by all of them. If SVB goes under it would be detrimental to the startup community

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Lulu Cheng Meservey

2 years

We need more cultural exchange, not less. Be inspired by this Asian restaurant in a Jewish neighborhood

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Lulu Cheng Meservey

1 year

1) Last week SBF gave an all-time accidental interview to Vox, when he thought he was off the record. This actually happens to people all the time, even those who are really savvy with the media. Here are the specific rules of when you can be quoted by a reporter...

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Lulu Cheng Meservey

2 years

Our cofounders just shared a post on why and how Substack aims to rebuild trust in the media ecosystem. TL;DR: “we make decisions based on principles not PR, we will defend free expression, and we will stick to our hands-off approach to content moderation”

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Society has a trust problem. More censorship will only make it worse.

We will always view censorship as a last resort, because we believe open discourse is better for writers and better for society.

on.substack.com

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Lulu Cheng Meservey

1 year

Thank you Ukraine, home to many of our colleagues and players 🇺🇦 We’re glad to see the Anti-Monopoly Committee of Ukraine come to the right conclusion about our merger with Microsoft. Reasonable regulators looking at the facts are continuing to line up in favor of our deal.

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Lulu Cheng Meservey

1 year

Ray Dalio is out of line for this

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Lulu Cheng Meservey

5 months

As @XboxP3 shared with the Microsoft and Activision Blizzard teams earlier, I’ll be departing the company next month. My last day as CCO will be Jan. 31. People have asked how I'm feeling and above all I'm overwhelmed with gratitude, so please forgive me for some unvarnished…

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Lulu Cheng Meservey

1 year

Antitrust law exists to protect consumers, not competitors. The FTC is doing the opposite with their baseless, ideologically-driven suit to stop the Microsoft / Activision Blizzard deal. So let’s talk about it…

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Lulu Cheng Meservey

2 years

3) We made a promise to writers that this is a place they can pursue what they find meaningful, without coddling or controlling. We promised we wouldn’t come between them and their audiences. And we intend to keep our side of the agreement for every writer that keeps theirs.

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Lulu Cheng Meservey

2 years

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Lulu Cheng Meservey

3 months

This week’s Delaware ruling on Tesla has massive implications that people are still trying to make sense of. Of course it's a legal matter, but looking at the judge's opinion from a comms angle might help us understand the decision in a new way. Analyzing how a writer, be it a…

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Lulu Cheng Meservey

2 months

Gemini is not just a PR disaster - worse, it’s a recruiting disaster. Imagine being a researcher who worked long and hard on Gemini Pro 1.5 to have the technical accomplishment be overshadowed by this nonsense. Why would new top talent accept a job offer from a place like that?

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Lulu Cheng Meservey

2 years

I respect that writers on Substack are people who like to think for themselves. They tend not to be conformists, and they have the confidence and strength of conviction not to be threatened by views that disagree with them or even disgust them. This is becoming increasingly rare

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Lulu Cheng Meservey

8 months

Whatever else he is, Trump is a PR savant Returning to this site for the first time in over two years to post only a link to a GeoCities-looking website that uses a freshly taken mugshot to fundraise for a presidential campaign is - love it or hate it - elite level newsjacking

@realDonaldTrump

Donald J. Trump

@realDonaldTrump

8 months

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Lulu Cheng Meservey

6 months

New colleagues unlocked (ht @steinekin )

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Lulu Cheng Meservey

6 months

Onboarding some new colleagues at the Blizzard campus today

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Lulu Cheng Meservey

2 years

It’s not journalism to make an unfounded claim and demand contrary “evidence” to remove it. It borders on extortion: we will defame you unless you give us what we want. No. The onus is on the journalist to prove the accusation, not on the subject to disprove it.

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Lulu Cheng Meservey

6 months

Dressing up for a work event

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Lulu Cheng Meservey

1 year

Microsoft is doing exactly what they said they’d do. Whereas Sony continues to rebuff the opportunity to get a long-term agreement for Call of Duty and is trying to undermine the deal to protect its two-decade dominance in gaming.

@XboxP3

Phil Spencer

1 year

We have signed a 10 year agreement with NVIDIA that will allow GeForce NOW players to stream Xbox PC games as well as Activision Blizzard PC titles, including COD, following the acquisition. We´re committed to bringing more games to more people – however they choose to play.

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Lulu Cheng Meservey

7 months

In response to questions about this: we’re focused on working with Microsoft toward closing. How the FTC uses limited taxpayer resources is their decision.

@business

Bloomberg

7 months

The US Federal Trade Commission is reviving its challenge against Microsoft Corp.’s $69 billion acquisition of video game company Activision Blizzard Inc., a move which may seek to unwind the deal after it closes.

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Lulu Cheng Meservey

8 months

They put me in Starfield, hoops and all, this is a new career high 😭

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Lulu Cheng Meservey

7 months

Mass redpilling and political realignment happening this week

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Lulu Cheng Meservey

7 months

ggwp

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Lulu Cheng Meservey

1 year

Hi @oliwelsh There was no such “gentleman’s agreement.” He did not say it in a context where confidentiality was agreed. Could you please correct this? Please also feel free to check with me first in the future, not just for etiquette but so that errors can be avoided.

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Lulu Cheng Meservey

2 years

The writer claims Substack “actively recruits and pays extremists.” We do not and have not, and he can’t name any examples. Yet when approached about it, he said: “I'd be happy to remove it if you could provide evidence that it's inaccurate.” That’s not how this works.

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Lulu Cheng Meservey

2 months

The reason TikTok’s strategy is backfiring is that they’re not an American company. For a “homegrown” company, it can be powerful to (1) highlight your size, (2) flex your influence with users, (3) show how embedded you are in society, and (4) directly pressure legislators.…

@Olivia_Beavers

Olivia Beavers

@Olivia_Beavers

2 months

One well-connected Republican tells me they are hearing from offices and that this TikTok campaign is "backfiring," incensing members who were on the fence and are now leaning towards voting for Gallagher's bill.

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Lulu Cheng Meservey

1 year

We want Call of Duty to be enjoyed by more players around the world. That requires COD being on diverse platforms after the merger of Microsoft + Activision Blizzard. Microsoft has said consistently they want the same thing and are fully committed to making it happen. (1/2)

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Lulu Cheng Meservey

1 year

Seeing a lot of speculation about Microsoft's acquisition of Activision Blizzard. Any suggestion that the transaction could have anticompetitive effects is absurd. This merger will benefit gamers and the US gaming industry — especially as we face stiffer competition from abroad.

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Lulu Cheng Meservey

2 years

I read things on Substack all the time that I personally disagree with. Open debate is not always comfortable. But neither, for that matter, is the sea.

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Lulu Cheng Meservey

3 months

This isn’t just good comms It’s only possible with a founder-led company No professional CEO would take it this personally

@pitdesi

Sheel Mohnot

3 months

Zuck on the Apple Vision Pro He's still got fire in him, love to see it

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Lulu Cheng Meservey

2 years

6) When it comes to bad ideas, it’s neither right nor smart to martyr them and drive them into dark corners where they’re safe from examination and questioning. That doesn’t work. What works is examination and mockery (like using the Riddikulus charm against a Boggart).

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Lulu Cheng Meservey

10 days

TikTok’s 3 strategic comms mistakes with this video: 1) LITERALLY DOING THIS 👀 The TikTok team was so concerned with getting the words exactly right that they had the CEO read from a script. But trust is won or lost through body language — not words — and the script messed up…

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TikTok Policy

11 days

Our CEO Shou Chew's response to the TikTok ban:

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Lulu Cheng Meservey

2 years

The NYT has quoted me with impressive precision

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Lulu Cheng Meservey

5 months

The real acquisition was the friends we made along the way 😄💚

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Lulu Cheng Meservey

2 years

WSJ needs to #StopAsianHate

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Lulu Cheng Meservey

1 year

Hi @erik_petrovich While I don’t get the obsession with writing articles to bemoan my tweets, your opinions and what you find newsworthy are up to you. However, there are several factual errors that I’d appreciate your correcting, per your commitment to journalistic standards.

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Lulu Cheng Meservey

9 months

Turns out this runner was the niece of a Somali official, but these nepotists can’t even do nepotism right You’re supposed to put nepo babies in positions where their incompetence isn’t obvious (eg government sinecure, niche modeling) not let them publicly become the “banana…

@EIshmael_

Elham Ishmael ✍︎

9 months

The Ministry of Youth and Sports should step down. It's disheartening to witness such an incompetent government. How could they select an untrained girl to represent Somalia in running? It's truly shocking and reflects poorly on our country internationally.

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Lulu Cheng Meservey

8 months

The SF mind cannot comprehend this: In Japan, a case of beer in an unlocked car went untouched for a whole week, then when one guy finally went for it he was instantly descended upon by five waiting cops

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Lulu Cheng Meservey

1 year

Hi @Chris_Dring , your DMs aren’t open but would you mind please correcting this? I appreciate how important you make me sound, and you have a right to your opinions (dunks are fair game in my role!), but I def did not tweet during the hearing. Perhaps confusion due to time zones?

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Lulu Cheng Meservey

7 months

🤝💚

@XboxP3

Phil Spencer

7 months

Today is a good day to play. We officially welcome Activision Blizzard King to Team Xbox. Together, we’ll create stories and experiences that bring players together, in a culture empowering everyone to do their best work and celebrate diverse perspectives.

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Lulu Cheng Meservey

1 year

Cautionary tale indeed. Self employed with his own staff, making over 10X the median salary of NYT, working independently on stories of his own choosing at his own pace. Hope breaking the biggest tech story of the week was worth it. Thoughts and prayers for Taibbi🎗️

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Lulu Cheng Meservey

2 years

We’ve asked @Wired to correct this, but they refuse unless we pay the ransom in the form of private information. We won’t be doing that. Instead, the responsibility is theirs to get the facts right. When they fail as they have here, they should issue an unambiguous correction.

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Lulu Cheng Meservey

11 months

The FTC can change the venue, but not the facts.

@stephentotilo

Stephen Totilo

11 months

The FTC’s initial, ongoing suit against Microsoft’s Activision bid never had the power to block the deal. It was long expected that they’d sue in federal court to block it. Microsoft’s take is that this will get everything closer to a resolution.

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Lulu Cheng Meservey

9 months

The next step in the UK for Activision Blizzard’s deal with Microsoft: Our CEO just sent this email to all employees…

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Lulu Cheng Meservey

1 year

@WIRED Fantasy writing is valuable, being prolific isn’t a bad thing, people can like different things from you, and nerds are the best.

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Lulu Cheng Meservey

1 year

SBF did all the wrong things with money, but all the right things with press. An analysis of FTX's 7-part media playbook, and what other founders can learn from it...

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Lulu Cheng Meservey

1 year

@tomwarren Feb. 21

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Lulu Cheng Meservey

10 months

Glad to see South Africa joining dozens of countries around the world in approving our merger. The facts are undeniable – this deal benefits players and competition, and brings more games to more devices than ever before.

@comptrib

Competition Tribunal of South Africa

10 months

Merger Alert: The Competition Tribunal has unconditionally approved the proposed merger, which is a global transaction, whereby Anchorage Merger Sub Inc. (a wholly owned subsidiary of Microsoft) intends to acquire Activision Blizzard, Inc.

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Lulu Cheng Meservey

10 months

Grateful for my comms squad Not pictured: our amazing team across the US and Europe huddling on a Zoom for two weeks Humbled to work with all these people but I’ll take it 🌹

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Lulu Cheng Meservey

10 months

Big shoutout to the @ATVI_AB team for firing on all cylinders and delivering on some of the most beloved franchises in gaming history. Some highlights from $ATVI Q2 earnings: 🥅📚 50% year-over-year increase in net bookings ❄️🔥 Record quarter for Blizzard, breaking $1bn in…

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Lulu Cheng Meservey

1 year

This vote departs from precedent but the law hasn’t changed. Any claim the deal is anticompetitive ignores facts; the deal benefits gamers and the industry, especially given competition from abroad. We look forward to proving our case in court and closing our deal with Microsoft

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Lulu Cheng Meservey

6 months

Game recognize game

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Lulu Cheng Meservey

5 months

This community is undefeated. I kept it together during our all-hands today telling my team, but all your love and support is making me tear up again. This will be me on Jan 31… 😂

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Lulu Cheng Meservey

5 months

As @XboxP3 shared with the Microsoft and Activision Blizzard teams earlier, I’ll be departing the company next month. My last day as CCO will be Jan. 31. People have asked how I'm feeling and above all I'm overwhelmed with gratitude, so please forgive me for some unvarnished…

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Lulu Cheng Meservey

1 year

Being normal is boring

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Lulu Cheng Meservey

2 years

It’s like a media outlet accusing you of money laundering, and when you protest, they refuse to issue a correction unless you give them your financial statements. This is clearly unreasonable. That’s why the burden of proof is on the journalist, not the subject.

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Lulu Cheng Meservey

1 year

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Lulu Cheng Meservey

7 months

@pronounced_kyle Next we gotta do one with these

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