Aaron Levie Profile Banner
Aaron Levie Profile
Aaron Levie

@levie

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Lead Magician (and CEO) at Box ( @box ); Huge ABBA fan. I don't fully endorse anything I say below. Go ☁

Palo Alto
Joined March 2007
Don't wanna be here? Send us removal request.
@levie
Aaron Levie
1 year
Totally normal and friendly robot, can’t imagine anything going wrong
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@levie
Aaron Levie
2 years
Elon Musk has decided he’d like to be the only human that can be called to congress for up to 63 different topics.
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@levie
Aaron Levie
8 years
Nintendo's mobile strategy: 2008: what's an iPhone 2010: what's an Android 2012: nope 2014: still no 2016: change how society functions
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@levie
Aaron Levie
3 years
Something is fishy about all these Biden picks. They all have relevant experience for the job and seem extremely impressive. 🤔
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@levie
Aaron Levie
2 years
And *this* is precisely why you can’t tax people on unrealized capital gains.
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@levie
Aaron Levie
2 years
Ok now we’re just playing with fire
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@levie
Aaron Levie
2 years
Iceland: 1, tech industry: 0
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@levie
Aaron Levie
3 years
Combined value of Tesla and SpaceX now over $500B. Don’t ever let someone tell you that you can’t transform earth and space travel at the same time.
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@levie
Aaron Levie
7 years
Obama: "Ok so then when a bill is passed by the House of Representatives it goes to the Senate..."
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@levie
Aaron Levie
1 year
One thing they don’t teach you in business school is that product pricing is often determined through live negotiations with Stephen King.
@elonmusk
Elon Musk
1 year
@StephenKing We need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?
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@levie
Aaron Levie
3 years
Snapchat is now worth $100B. Everyone thought Facebook would crush them when they turned down a $3B offer. Staying focused and ignoring the doubters is how you continue to compound value over the long run.
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@levie
Aaron Levie
2 years
The next time a politician wonders about the point of space exploration and innovation.
@FedorovMykhailo
Mykhailo Fedorov
2 years
Starlink — here. Thanks, @elonmusk
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@levie
Aaron Levie
7 years
Amazon's next innovation: Amazon House. You literally just live inside of their warehouse and get instant delivery.
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@levie
Aaron Levie
5 years
Almost everything I've learned about startups: * Aim to get to cash flow positive early * Don't overly optimize for private market valuations * Build a great team and culture * Make sure the business model *works* * Focus, focus, focus. Dilution of effort will crush you
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@levie
Aaron Levie
1 year
This is just sad 👇
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@levie
Aaron Levie
5 years
3 most stressful things about business: 1. Growth 2. Profit 3. Trying to switch between the Calendar app and Phone app fast enough to type in the conference call code before the woman’s voice tells you to start over again.
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@levie
Aaron Levie
3 years
Zuck really doing his part to make tech founders seem normal
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@levie
Aaron Levie
1 year
What if, and I’m just spitballing here, the issue with FTX was the normalization of trading fake assets that anyone can invent out of thin air with no regulation and that have no underlying value. Nope, can’t be it.
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@levie
Aaron Levie
5 years
I have no evidence that it’s possible to arrive at an airport anywhere other than the farthest gate out. I see people at other gates but at this point just assume they’re paid actors.
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@levie
Aaron Levie
1 year
ChatGPT is one of those rare moments in technology where you see a glimmer of how everything is going to be different going forward.
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@levie
Aaron Levie
4 years
I feel like everyone knows that the first rule of being the richest man in the world is never get caught on video with robotic supervillain arms.
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@levie
Aaron Levie
1 year
The power of files, everyone
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@levie
Aaron Levie
3 years
20 years ago.
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@levie
Aaron Levie
6 years
That moment when you look at the price of bitcoin and think it can’t go any higher so you don’t buy any. Every day. For 4 years straight.
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@levie
Aaron Levie
1 year
Twitter cannot be the main story on Twitter every single day 😭.
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@levie
Aaron Levie
4 years
Zoom feature request exclusive to CEOs: the ability to enter any Zoom call in your organization at any time so you can disrupt meetings as you would normally when walking by conference rooms.
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@levie
Aaron Levie
5 years
To be fair, this works successfully when you’re talking to Michael Dell.
@sokane1
Sean O'Kane
5 years
Trump just called Apple CEO Tim Cook “Tim Apple”
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@levie
Aaron Levie
3 years
Bitcoin is so 2020. GameStop is the new store of value.
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@levie
Aaron Levie
3 years
We’ve collectively learned nothing from sci-fi movies. This is definitely the moment we’re supposed to turn back.
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@levie
Aaron Levie
4 years
Friendly reminder to startups: customers don’t care about how brilliant your technology is. They only care about how simple your solution is. Focus on the latter at all costs.
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@levie
Aaron Levie
4 years
This is like a really bad zoom meeting.
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@levie
Aaron Levie
4 months
This chart should make you go insane. This is the number of high skilled workers that want to work here. There is a cap at 85,000 slots that will be filled. We are actively shooting our future selves in the foot.
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@levie
Aaron Levie
1 year
Apparently the best way to get rich in crypto is to be a bankruptcy attorney.
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@levie
Aaron Levie
3 years
2022 is definitely going to be our year
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@levie
Aaron Levie
5 years
In solidarity with @tim_cook I have changed my name.
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@levie
Aaron Levie
3 years
Bitcoin is now up about 10,000X since I started making fun of it. You win some you lose some 😀.
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@levie
Aaron Levie
3 years
Bitcoin conferences operate at a different level
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@levie
Aaron Levie
5 years
Anytime someone says “that problem has been solved,” remember Slack and Zoom have created ~$20B in value in categories most wrote off as finished.
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@levie
Aaron Levie
1 year
AI has officially replaced CEOs.
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@levie
Aaron Levie
5 years
As a startup, always bias toward simple. Customers will tell you when your product doesn't do enough, but will never ask for fewer features when they stop using your product because it's too complex.
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@levie
Aaron Levie
9 months
It’s wild it’s considered a bad thing that small businesses should be able to find targeted customers for their products
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@levie
Aaron Levie
4 years
Just when you think we’ve invented everything important already
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@levie
Aaron Levie
2 years
South Park: 1, Tech Industry: 0
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@levie
Aaron Levie
4 years
There will never be an internet troll as effective as your own mom.
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@levie
Aaron Levie
2 years
The problem I wish Elizabeth Warren would solve is requiring hotels to all have the same lighting switch configuration. First 90 minutes of any trip is blown trying to figure this out.
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@levie
Aaron Levie
6 years
Stages of bringing new technology to market: 1. "Oh hell no." 2. "Politely, no, that technology would never work here." 4. "Neat, but not a priority for us." 5. "Maybe!" 6. "Actually nope, no budget." 7. "Well this is compelling." 8. "Where were you years ago?"
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@levie
Aaron Levie
2 years
Elon Musk right now
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@levie
Aaron Levie
1 year
AI for interface design. This is getting wild.
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@levie
Aaron Levie
4 years
Judging from his taxes, Trump has probably personally done more to defund the police than anyone else out there.
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@levie
Aaron Levie
5 years
I’ve read almost every book on startups, and somehow have just completely missed the chapters that covered this part of the strategy.
@CNBCnow
CNBC Now
5 years
WeWork's Adam Neumann set to receive a $1.7 billion deal to step down from its board, which will include a $185M “consulting fee” from SoftBank and $500M of credit from the investor - WSJ
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@levie
Aaron Levie
4 years
So like do Coinbase employees just pretend that debate didn’t happen tomorrow?
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@levie
Aaron Levie
4 years
Apple is about to hit $1.8T market cap with only a few critical products. There’s an urge in startups to broaden your feature set way too soon. In most cases your market is far larger than you realize, and staying focused is far better than chasing more spaces.
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@levie
Aaron Levie
6 years
The future of email is just receiving GDPR privacy notices until your inbox fills up and you no longer have the will to use email anymore.
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@levie
Aaron Levie
3 years
Airbnb to be valued at over $100B today. Here are 5 rejection emails they got when raising at a $1.5M valuation. Amazing:
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@levie
Aaron Levie
6 years
Benioff now owns Time Magazine. Bezos owns the Washington Post. If anyone has a reasonably priced blog on Medium for sale, please reach out to me.
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@levie
Aaron Levie
4 years
Remote work starts out fun, then instantly turns into the hunger games once you and your spouse have conflicting video calls and only one "professional" space.
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@levie
Aaron Levie
4 years
I have a bitcoin joke, but I can’t use it anywhere
@micheleveldsman
Dr Michele V
4 years
I have a statistics joke, but it's not significant
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@levie
Aaron Levie
2 years
If you’re the richest person in the world and *not* doing hostile takeovers, what’s even the point
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@levie
Aaron Levie
3 years
The single biggest lesson I’ve learned in startups is focused persistence. When we were less than $1M in revenue it seemed daunting to scale. This year we’ll do $768M+. In between, we tried to avoid product distractions, focused on adding value for customers, and kept building.
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@levie
Aaron Levie
5 years
To anyone who has ever said AI isn’t ready to solve the world’s hardest problems...
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@levie
Aaron Levie
6 years
Kodak has launched KodakCoin and their stock is up 120%. Somewhere in the world there’s a strategy meeting right now to launch BlockbusterCoin.
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@levie
Aaron Levie
9 months
This is why we can’t have nice things
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@levie
Aaron Levie
6 years
Starting up is the act of doing as many jobs as possible so your company can survive. Scaling is the act of shedding as many jobs as possible so your company can survive.
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@levie
Aaron Levie
6 years
It’s disappointing knowing you’ll never be able to leverage one of your company’s rocket launches to put another one of your company’s products into orbit and generate massive free advertising.
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@levie
Aaron Levie
4 years
Wow. Facebook just bought Giphy for $400M. This is the first time something has felt remotely “normal” in the past 2 months. Thank you Facebook for bringing back that feeling.
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@levie
Aaron Levie
2 years
Sometimes we don’t quite process that billions of people on the planet get unlimited entertainment, voice and video calling, maps, restaurant reviews, weather, news, an encyclopedia, mail, messaging, and more for *free* just because 1-2% of us click an ad every now and then.
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@levie
Aaron Levie
4 years
Tesla is now valued at nearly 2X of all major US car makers and airlines combined. 🤯
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@levie
Aaron Levie
1 year
OpenAI was just like “hope you are cool redoing your entire 2023 plan in February” to every business in the world.
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@levie
Aaron Levie
2 years
My best startup advice: 1. Find an under-appreciated problem 2. Build the simplest way to solve it 3. Expand the market 4. Find the next adjacent problem 5. Repeat step 2-4 forever
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@levie
Aaron Levie
4 years
Way more startups have died by over-building for their market vs. under-building. Always start simple then expand.
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@levie
Aaron Levie
4 years
Zoom grew 355% YoY in Q2. There is literally no playbook for these kind of numbers at this scale. Unbelievable.
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@levie
Aaron Levie
4 years
Clever strategy to get teens into ERP systems while they’re young.
@verge
The Verge
4 years
Oracle is reportedly in talks to buy TikTok’s US business
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@levie
Aaron Levie
4 years
So my wife cut my hair today. I’ve never been yelled at so much by my own barber before.
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@levie
Aaron Levie
7 years
On every level -moral, humanitarian, economic, logical, etc.- this ban is wrong and is completely antithetical to the principles of America.
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@levie
Aaron Levie
3 years
Welp, there’s your ad for Tesla
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@levie
Aaron Levie
1 year
ChatGPT will likely play out exactly as innovator’s dilemma suggests. To an expert in any given field, it has worse answers. But most people don’t have access to experts for everything, so it actually is a productivity boost to everyone else.
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@levie
Aaron Levie
2 years
Speed is your single biggest advantage in tech. Everything about the world is slow and will grind you to a halt if you let it. This is why small teams, hyper aligned, with few constraints -whether in a big company or small startup- end up driving the biggest change.
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@levie
Aaron Levie
2 years
Fantastic startup advice from Marc Andreessen 15 years ago.
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@levie
Aaron Levie
1 year
@elonmusk I think Twitter should focus on solving “bigger” problems, personally. This just isn’t one. Add more free features that make the product better for everyone, focus on advertisers and getting more b2b revenue. Most importantly, Twitter shouldn’t be the story on Twitter every day😃
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@levie
Aaron Levie
4 years
I know founders that work a ton because they love it. Some that don’t have to work a ton because their idea is so damn good. Some that work a ton because their business is operationally intensive. And some that worked long hours but the idea didn't work. There is *no* playbook.
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@levie
Aaron Levie
2 years
Figma is now $20B proof that if people say “that market has already been solved”, then they’re probably wrong.
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@levie
Aaron Levie
5 years
1. Solve *one* problem no one has paid attention to in a really big (potential or existing) market. Insanely well. 2. Then, “listen” to customers and address their next biggest problem related to that first problem. 3. Repeat until your startup is worth $1 Trillion.
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@levie
Aaron Levie
5 years
Hello, I’m a startup founder. You may know me from my greatest hits including, “we’ll figure out monetization later”, “we could be profitable tomorrow if we wanted”, and “we’re totally crushing it.” *hasn’t slept in days*
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@levie
Aaron Levie
2 years
Imagine having $130B and then still spending time day trading stocks.
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@levie
Aaron Levie
1 year
Need a Business Insider article on “How this 30 year old saved up $250 million to post bail”
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@levie
Aaron Levie
1 year
The lesson for the tech industry in the FTX saga should not be that people were “duped”. There was a company operating out of the Bahamas, running Super Bowl commercials, with like 12 engineers, that allows people to day trade fake things. It was all there.
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@levie
Aaron Levie
3 years
We’re not watching “censorship” we’re watching an open source, free market approach to safety measures on the web.
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@levie
Aaron Levie
4 years
In the digital economy, you hire where the talent is. When you restrict immigration, the jobs still get created, just somewhere else. And later down the road, when those individuals create the next Google, it won’t be here.
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@levie
Aaron Levie
2 years
Remember: customers rarely care about how novel your technology is, only what problems it solves for them. Never lose sight of that as a startup.
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@levie
Aaron Levie
7 months
This link title change makes Twitter far worse for its primary value prop of getting news quickly. Hope they undo it.
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@levie
Aaron Levie
3 years
The person who bought shares in GameStop for $3 in April last year, now trading at $120, is the world’s single greatest investor.
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@levie
Aaron Levie
4 years
Only in America is health advice more valid once a bank confirms it.
@CNBC
CNBC
4 years
Goldman Sachs says a national mask mandate could slash infections and save economy from a 5% hit
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@levie
Aaron Levie
3 years
Closing your first enterprise sales deal when you’re a startup.
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@levie
Aaron Levie
4 years
We’re now that country that the other countries look at and say wow at least we’re not that country.
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@levie
Aaron Levie
2 years
How about a political party that delivers and executes a pro business, pro immigration, pro choice, universal healthcare, universal childcare, and affordable education agenda?
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@levie
Aaron Levie
1 year
RIP inboxes
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@levie
Aaron Levie
1 year
If you’re not saying please and thank you in your ChatGPT conversations, then you’ve clearly never seen a sci-fi movie and good luck to you.
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@levie
Aaron Levie
4 years
We have profound racial injustice in our society. George Floyd. Ahmaud Arbery. Breonna Taylor. Enough is enough. @joelle_emerson and I are committing $500,000 to support organizations that are doing important work in this space. Let us know if you have any orgs to recommend.
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@levie
Aaron Levie
3 years
Shout out to all the PMs out there that just finished the Stories feature spec and now have to move onto the Clubhouse feature spec.
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@levie
Aaron Levie
5 years
Apple has cemented a turning point for the future of the web. In building products, the question is moving from “how much data can we gather” to “how little data can we gather” to deliver the same value proposition.
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