Kerry Rodden Profile Banner
Kerry Rodden Profile
Kerry Rodden

@kerryrodden

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Data visualization consultant and creative technologist. Co-author of "Quantitative UX Research" book. Trying not to lose my Scottish accent.

San Francisco
Joined February 2009
Don't wanna be here? Send us removal request.
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@kerryrodden
Kerry Rodden
3 years
This animation and visualization is from a new Social Safety Net project I worked on at @codeforamerica , “Navigating Compounded Hardships in a Pandemic”: (led by @ericgiannella ) 🧵 1/10
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@kerryrodden
Kerry Rodden
3 years
New @observablehq notebook: why you might (or might not) want to use a radial visualization for hierarchical, time series, or categorical data. With some animations between radial and non-radial versions of the same chart, like a sunburst to an icicle:
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@kerryrodden
Kerry Rodden
4 years
Only 14 paths left, now that Michigan has been called...
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@kerryrodden
Kerry Rodden
6 years
Working on a visualization of how ranked-choice voting has affected the election for mayor of SF. Currently, @LondonBreed has a narrow lead over @MarkLeno , with thousands of votes still to be counted! 🍿 #SFMayor #RCV
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@kerryrodden
Kerry Rodden
8 years
Day 2 of #d3unconf - so happy to have sequences sunburst on a lenticular badge! Thank you @enjalot @metis @gifpop :)
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@kerryrodden
Kerry Rodden
4 years
Now that New Hampshire has been called for Biden, I've updated the default settings of the visualization to reflect that (deactivating the paths that are no longer possible).
@acotgreave
Andy Cotgreave
4 years
Honorable mention to @kerryrodden 's amazing radial decision tree. Con: On first look I thought "uh-oh, pointless radial chart" Pro: Post-interaction I thought: "Wow - this is so, so, good." (10/11)
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@kerryrodden
Kerry Rodden
5 years
One of my favourite freelance projects so far: helping @dustinbpalmer and the team at @codeforamerica to figure out how to visualize online availability (and integration) of benefits in each state.
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@kerryrodden
Kerry Rodden
4 years
My first time making a map in @observablehq , visualizing addition and removal of USPS collection boxes (dataset by @iandees ): Unexpected finding: many of the removed boxes are from communities that have been evacuated due to fires 😞
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@kerryrodden
Kerry Rodden
3 years
New radial visualization example, this time for matrix data, using D3's scaleRadial to create segments of equal area: The original visualization (by @fcage ) is a beloved piece of data journalism for me; I hope I did it justice here!
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@kerryrodden
Kerry Rodden
5 years
I've been playing with using Perlin noise to distort the pixels in an image, and the results turned out to be much more interesting than I expected. I made a notebook with @observablehq so you can play with it too.
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@kerryrodden
Kerry Rodden
7 years
"Is that a boy or a girl?" Just published this on using machine learning to study gender expression. #LWTSUMMIT
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@kerryrodden
Kerry Rodden
4 years
Here's a new rewrite of my #d3js sequences sunburst visualization, using @observablehq . With Observable's file attachments feature, hopefully it should be even easier to reuse the visualization with your own data!
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@kerryrodden
Kerry Rodden
4 years
UX researchers! If you're interested in data visualization or developer tools, take a look at @observablehq . We're a small company, hiring our first UXR (based in SF). I'm a developer there, but a former UXR - so I know it's an especially good opportunity.
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@kerryrodden
Kerry Rodden
4 years
With the margin in Georgia now at about 4,000 votes, I'm thinking about the ~60,000 people represented in this analysis I did, of early voting wait times in Gwinnett County, and about the poll workers who counted (and will now recount) all of their votes 🙏
@observablehq
Observable
4 years
Newly published data visualization on early voting wait times in Gwinnett County, Georgia
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@kerryrodden
Kerry Rodden
4 years
I just published this new election visualization at @observablehq – continuing my penchant for using a radial layout to fit as much data on the screen as possible 🤯
@observablehq
Observable
4 years
🗳 Nobody knows what the outcome of the presidential election will be — but with a radial dendrogram you can try to visualize all the possibilities at once: 👀 #dataviz #Election2020 #DataVisualization
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@kerryrodden
Kerry Rodden
8 years
Bay area coders, designers, researchers, writers, leaders: join me next weekend at the SF for Hillary Hackathon:
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@kerryrodden
Kerry Rodden
5 years
I wrote a short introduction to text analysis using TF-IDF. It's a relatively simple but effective technique, and I don't think it is taught very widely. I'd love feedback, especially if you're unfamiliar with the topic:
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@kerryrodden
Kerry Rodden
5 years
Some really exciting opportunities (including a UX researcher position) at Observable in San Francisco! Bodes well when a company this small wants to hire a UX researcher 👏
@observablehq
Observable
5 years
We're Hiring! We are looking for people who are compassionate advocates for developers and have the audacity to tackle some of development’s greatest challenges. Looking for developer advocates, designers, researchers, and developers in our SF office.
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@kerryrodden
Kerry Rodden
6 years
New #d3js block: dynamic labeling / annotation of the circles in a motion chart. The labeled items are selected based on their amount of movement in a time window.
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@kerryrodden
Kerry Rodden
11 years
Posted my first #d3js example: using a sunburst to compare relative frequencies of sequences, e.g. website navigation http://t.co/sVibinPcQg
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@kerryrodden
Kerry Rodden
6 years
A sign that you've been doing data visualization for too long... your brain interprets these numbers as the x-axis of a time series.
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@kerryrodden
Kerry Rodden
2 years
I wrote the first job ad for a Quantitative UX Researcher, in 2006. I'll be talking about that, and the origins of the role, in the opening keynote at the first-ever (and virtual) Quant UX Con on Wednesday June 8. Registration is free, but closes today:
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@kerryrodden
Kerry Rodden
10 years
Wish I could hire @dtelepathy to explain everything I write! Here's their take on HEART and Goals/Signals/Metrics: http://t.co/oOTMo90wEN
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@kerryrodden
Kerry Rodden
3 years
The animations are based on this example by @veltman that I've been waiting several years for a good opportunity to reuse 🎉
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@kerryrodden
Kerry Rodden
6 years
Results of the June 5 election for #SFMayor are now final, so I've updated this visualization. It emphasizes the transfers that happen using ranked-choice voting. Made with #d3js . Online at
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@kerryrodden
Kerry Rodden
13 years
Data science lesson learned, by @hmason at #strataconf : Clean Data is better than More Data is better than Fancy Math.
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@kerryrodden
Kerry Rodden
8 years
New morning routine: my 3yo asks "what will you do at work today?", I tell him, he listens, and then adds, sagely: "don't forget rainbows".
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@kerryrodden
Kerry Rodden
7 years
Updated my sequences sunburst block so that it works correctly with D3 v4 #d3js
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@kerryrodden
Kerry Rodden
1 month
@elizlaraki Thank you for the generous and thoughtful write-up, @elizlaraki ! That project changed the course of my career, and I really enjoyed revisiting the creative and organizational challenges with you.
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@kerryrodden
Kerry Rodden
3 years
I don’t know if the design choices we made were the right ones, but I’m documenting them here because I hope it’ll be useful to others facing similar design challenges. I’m curious to hear what you think, and I also hope you’ll read some of the stories ❤️ 10/10
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@kerryrodden
Kerry Rodden
4 years
I've now updated the underlying data for the visualization to reflect all of the states called so far tonight — and I've added Michigan as one of the states whose outcome you can choose (it was originally assumed Biden from pre-election forecasts)
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@kerryrodden
Kerry Rodden
8 years
Great story in here of how the government discovered the value of UX research.
@StevenLevy
Steven Levy
8 years
Report from inside Pentagon and VA as Obama's "tech surge" tries to transform gov IT.
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@kerryrodden
Kerry Rodden
8 years
Keynote at #openvisconf - @viegasf and @wattenberg visualizing what a neural network is learning (hi @shancarter )
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@kerryrodden
Kerry Rodden
7 years
Good illustration of why high user engagement is not the same thing as high user happiness.
@williampietri
William Pietri
7 years
Anybody chasing a User Active Minutes metric should spend time with this chart. It's a trap!
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@kerryrodden
Kerry Rodden
6 years
@stamen Hans Rosling would be proud.
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@kerryrodden
Kerry Rodden
6 years
I only just noticed that @codeforamerica is hiring a User Researcher (and a Design Manager) in San Francisco - what a great opportunity!
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@kerryrodden
Kerry Rodden
2 years
🎃🤯
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@kerryrodden
Kerry Rodden
6 years
Seems like a dream interdisciplinary research job: data visualizations *and* ML *and* user studies!
@FILWD
Enrico Bertini
6 years
Job post: we are looking for a postdoctoral associate to join our lab at @nyutandon to do research in *visualization for machine learning*. You can find details here: | Feel free to DM me for more info and apply!
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@kerryrodden
Kerry Rodden
6 years
Another update with Tuesday's data, and first cut at an interactive version: #SFMayor #RCV #d3js
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@kerryrodden
Kerry Rodden
7 years
“User Experience Engineering” —  @enjalot
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@kerryrodden
Kerry Rodden
13 years
Slides from nice #strataconf talk by @Dustin_Kirk on UX best practices for big data apps - http://t.co/RN23bM3
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@kerryrodden
Kerry Rodden
5 years
Published a little tool on @observablehq , making it easier to use your own data in a bar chart that animates between stacked and grouped forms. This is especially useful when presenting, to explain different aspects of the data.
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@kerryrodden
Kerry Rodden
10 years
Posted a new #d3js block, combining 2 of @mbostock 's sunburst examples so that you can both zoom and change data: http://t.co/cFqV8qcJCo
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@kerryrodden
Kerry Rodden
8 years
Goodhart's law, for anyone working with metrics: "When a measure becomes a target, it ceases to be a good measure."
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@kerryrodden
Kerry Rodden
6 years
One year fellowship in SF for an experienced UX person who wants to help the community. Strong UX research element, plus prototyping 👇
@carriebish
Carrie Bishop
6 years
Are you an experienced designer living in San Francisco who wants to do something about homelessness? Here's your chance:
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@kerryrodden
Kerry Rodden
11 years
I made the visualization in this video - how Gangnam Style dominated YouTube's top queries this year:
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@kerryrodden
Kerry Rodden
7 years
Dabbling with machine learning: "Is that a boy or a girl? Exploring a neural network's construction of gender"
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@kerryrodden
Kerry Rodden
7 years
Researcher @hannawallach writes a letter to her 14-year-old self, telling her about the value of a growth mindset. And being a badass.
@MicrosoftNY
Microsoft New York
7 years
Celebrating #WomensHistoryMonth with #WomenInTech — A Letter to Hanna Wallach (From @hannawallach , @MSFTResearch ):
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@kerryrodden
Kerry Rodden
5 years
It contains this 3D line chart 😱, which I had totally forgotten, and which I guess made it through the peer review process without any objections. Proof that the field has made some advances in 20 years 😎
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@kerryrodden
Kerry Rodden
7 years
Captured in 36pt Bodoni, in an intro to letterpress class at the lovely @SFCB .
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@kerryrodden
Kerry Rodden
7 years
First time I've ever seen "User Researcher" at the top of a long list of tech jobs 👏
@cydharrell
Cyd Harrell
7 years
Californians!! Your state needs you, and is ready to put your design & tech skills to work.
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@kerryrodden
Kerry Rodden
6 years
Updated to reflect the latest count from today, with a slightly increased lead for @LondonBreed over @MarkLeno . #SFMayor #RCV
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@kerryrodden
Kerry Rodden
8 years
Nice case study of design process at a healthcare startup, with HEART framework included: (by @wendywowie )
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@kerryrodden
Kerry Rodden
3 years
The dataset consists of real stories of people applying for SNAP (food stamps) in California. Reading them is humbling, inspiring, and often heartbreaking. The site uses the stories to try to deepen our understanding of what it’s like to experience severe hardship. 2/10
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@kerryrodden
Kerry Rodden
5 years
The dataset had been carefully collected by the team over time, and it was clearly a labour of love for them. It was an honour to have the opportunity to help visualize the results.
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@kerryrodden
Kerry Rodden
3 years
A key thing I learned after joining @codeforamerica : many people feel ashamed for needing a safety net, even though its whole purpose is to help them through these hardships. Reading stories like this, it’s clear: applying for benefits is exactly what they should be doing. 3/10
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@kerryrodden
Kerry Rodden
5 years
The glyphs represent, for each state, the availability of an online application for each of the 5 benefits (SNAP, Medicaid, TANF, WIC, LIHEAP) *and* which of them have been integrated, enabling people to apply for more than one at a time.
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@kerryrodden
Kerry Rodden
8 years
I'll be talking about the sequences sunburst visualization as part of this data science event in SF on April 13.
@karenchurch
Karen Church
8 years
Talks & bios added to our upcoming @intercom analytics meetup. Check out the great line-up & come along on April 13!
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@kerryrodden
Kerry Rodden
11 years
We're hiring a 2nd quant UX researcher at YouTube. Analyze large-scale usage data to inform product design. Pls RT!
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@kerryrodden
Kerry Rodden
7 years
Opportunity for people in the crossover between UX research and data 👇
@philvb
Phil Vander Broek
7 years
Looking for a Sr / Principal UX Researcher to join us at Trifacta! Help us design the next generation of data tools.
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@kerryrodden
Kerry Rodden
3 years
There were a lot of difficult design challenges in creating the visualization, and a highlight of the project for me was collaborating with @JulieSeaSuth and @fritzjooste on these. I’ll summarize a few here. 5/10
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@kerryrodden
Kerry Rodden
5 years
New life goal: someday make a data visualization as beautiful as this 😍 (from )
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@kerryrodden
Kerry Rodden
5 years
And thanks to my friends at @recursecenter for the encouragement to work on this!
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@kerryrodden
Kerry Rodden
8 years
Happy 5th birthday d3.js! Congratulations @mbostock and thank you for enabling us all to learn by example! #d3js
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@kerryrodden
Kerry Rodden
13 years
Gmail label dropdown and select-all control: best practices in designing for search and filter over many items #strataconf (cc @leggett )
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@kerryrodden
Kerry Rodden
12 years
Behind the scenes of the Obama data team and the impact they had on the campaign: http://t.co/wQoSj82W
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@kerryrodden
Kerry Rodden
6 years
“It brings teams of all sizes and types together: visioning gives everyone from engineers, marketers, analysts, researchers and content strategists a way to participate in the design process.” —  @joshsassoon
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@kerryrodden
Kerry Rodden
7 years
@xSjaapie Hi Danielle! You don't need a PhD to work in UX in industry - experience helps more. Only do one if you are excited about academic research.
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@kerryrodden
Kerry Rodden
5 years
The other day I came across the PDF of a conference paper I wrote almost exactly 20 years ago, "Evaluating a Visualisation of Image Similarity as a Tool for Image Browsing", from InfoVis'99:
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@kerryrodden
Kerry Rodden
8 years
Nice shout-out for free statistics textbook by @OpenIntroOrg by @AmeliaMN at #openvisconf
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@kerryrodden
Kerry Rodden
6 years
@Frankly_Data thank you!
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@kerryrodden
Kerry Rodden
9 years
@tubematter Thanks! Looking at http://t.co/1xulh0uovR (different data, same UI) might help understand. Search = YT search, watch = video.
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@kerryrodden
Kerry Rodden
7 years
Congratulations! Excited that I can use this again!
@viegasf
Fernanda Viégas
7 years
Our group open sourced Facets: tools to debug your data before debugging your machine learning model
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@kerryrodden
Kerry Rodden
3 years
@crb0307 @mbostock @observablehq You're very welcome! I'm assuming it's an internal project but if there's anything you can share, I'd love to see.
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@kerryrodden
Kerry Rodden
7 years
@timelyportfolio @veltman Could you flubber a sunburst into an icicle and vice versa? I've always wanted to try that.
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@kerryrodden
Kerry Rodden
8 years
@micahstubbs Nice! I haven't explored ES2015 yet so this is very cool. Not sure about the pastels, though - harder to see the highlighting.
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@kerryrodden
Kerry Rodden
7 years
Good to see more focus on the ethics of using AI for gender classification:
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@kerryrodden
Kerry Rodden
8 years
Nice work @timelyportfolio !
@timelyportfolio
timelyportfolio
8 years
#rstats #d3js htmlwidget sunburstR now on CRAN thx @kerryrodden and all who tested
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@kerryrodden
Kerry Rodden
4 years
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@kerryrodden
Kerry Rodden
8 years
@timelyportfolio all credit to @joshsassoon for the breadcrumb design. I just coded it :)
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@kerryrodden
Kerry Rodden
7 years
Dream HCI postdoc at Goldsmiths in London 👇
@RebeccaFiebrink
Rebecca Fiebrink
7 years
I'm hiring a postdoc! Looking for someone to start this autumn with an interest in sensors, HCI, and/or ML
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@kerryrodden
Kerry Rodden
8 years
@sxywu @trinary enjoy! Hope the time goes by as fast as it did in the past few days!
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@kerryrodden
Kerry Rodden
6 years
@moritz_stefaner It was great to meet you too! I really appreciated hearing what you've learned from freelancing. If I can help with UX metrics, or anything else, I'd be glad to.
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@kerryrodden
Kerry Rodden
3 years
As represented in the story above, it’s particularly tough when people experience multiple hardships, like having health problems that mean they can’t look for work. To represent this visually, we used a Venn diagram to organize the stories into categories that overlap. 4/10
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@kerryrodden
Kerry Rodden
4 years
@tinypicocat 👋 there goes the rest of our evening! 😻
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@kerryrodden
Kerry Rodden
8 years
Sunburst won this study of usability and beauty of hierarchical vis - would be cool to replicate: (h/t @kennelliott )
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@kerryrodden
Kerry Rodden
10 years
@echen All part of the UX research hazing. At YT we had someone keen to share his bedtime playlists... no, not white noise or whales.
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@kerryrodden
Kerry Rodden
4 years
Thread: real screenshots showing how difficult it can be to apply for benefits online. Some of these would make great "how not to do it" examples for any introductory UX class.
@dustinbpalmer
Dustin Palmer
4 years
Last year, we at @CodeforAmerica launched a neat project to document and compare online benefits applications (like Medicaid and food assistance) across all 50 states. 1/x
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@kerryrodden
Kerry Rodden
4 years
@jhebert @observablehq Thanks! And yes, I looked at a few different sources to try to figure out which states were considered to be least certain. I included as many states as I could without all the branches overlapping too much, but I definitely worry that 90% chance still isn't really "safe" 😓
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@kerryrodden
Kerry Rodden
9 years
@timelyportfolio Really nice work! Somehow I missed this first time around - just saw it on a retweet.
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@kerryrodden
Kerry Rodden
3 years
@MollzMP I need to do this too... maybe we could pair / co-work on it sometime 😅
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@kerryrodden
Kerry Rodden
25 days
@mikpanko @MotifAnalytics Excited to see what you've built and for these capabilities to be so much more widely available!
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@kerryrodden
Kerry Rodden
3 years
Challenge 1: Choosing colors for the base and hover states that are distinct but not garish. This @observablehq notebook on color blending in Venn diagrams was a wonderful resource: 6/10
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@kerryrodden
Kerry Rodden
4 years
@willbedesigned Aw, thank you, Will! And in case you were wondering, those circles are sized with a radius proportional to the square root of the number of electoral college votes 😇
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@kerryrodden
Kerry Rodden
7 years
Useful talk by @chilicondata about the challenges of user segmentation in practice - what the statistics textbooks don't tell you.
@chilicondata
Ruben Kogel
7 years
slides from my preso on user #segmentation , #kmeans @sfdatamining last week:
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@kerryrodden
Kerry Rodden
14 years
Renaming SF streets for usability: until 1909 the Embarcadero was East St North and East St South. http://bit.ly/b5mqv3
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@kerryrodden
Kerry Rodden
7 years
@thatadamguy Yeah, I'd love to see a proper write-up of the method, and am giving them the benefit of the doubt a little because I'm glad they're trying.
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@kerryrodden
Kerry Rodden
3 years
Challenge 2: Conveying that these data points represent individual people. We’re trying an introductory animation that morphs illustrations of people into dots in the visualization (using D3.js and Flubber: ) 7/10
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