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Elizabeth Laraki Profile
Elizabeth Laraki

@elizlaraki

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Simplifying Web3 UX + AI Design. Design Partner @electriccapital . Alum of @GoogleMaps , @YouTube , @Facebook . Runner, cyclist, design nerd. Views mine.

San Francisco
Joined March 2009
Don't wanna be here? Send us removal request.
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@elizlaraki
Elizabeth Laraki
6 months
15 years ago, I helped design Google Maps. I still use it everyday. Last week, the team dramatically changed the map’s visual design. I don’t love it. It feels colder, less accurate and less human. But more importantly, they missed a key opportunity to…
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@elizlaraki
Elizabeth Laraki
7 months
In 2006, I was 1 of 4 designers on Google Search. For 20 years, every search engine has copied Google. Now ChatGPT, Bard + Claude look like Google's offspring - "better” search engines. But last week signaled we're on the brink of a design revolution. ChatGPT unveiled…
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@elizlaraki
Elizabeth Laraki
7 months
In 2008, Google Maps launched in India. But we quickly ran into a problem: Nobody used street names. And street names were the foundation of Google Maps. The team had to make some big adaptations. 15 years later, the changes have stood the test of time. Here's how the team…
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@elizlaraki
Elizabeth Laraki
10 months
In 2007, I was 1 of 2 designers on Google Maps. The app was growing like wildfire. But it was becoming a cluttered mess — new features were being shoved into every pixel. Here’s the 4-step process we used to redesign Google Maps into one of the most loved apps in the world: 🧵…
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@elizlaraki
Elizabeth Laraki
26 days
In 2010, YouTube had 800M active users + streamed 2B+ videos daily. But internally, we were flying by the seat of our pants. One burning question was on our minds: How were people actually using YouTube? Here's the story of how one UX researcher ignited sweeping changes to…
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@elizlaraki
Elizabeth Laraki
10 months
Twitter’s UX for long-form content is a classic design fail. It’s a seemingly simple feature. But fails to consider the full end-to-end experience. I’ve spent 20 years designing products that grew to 1B+ users. Here’s how the long-form UX is busted and how I’d fix it: 🧵…
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@elizlaraki
Elizabeth Laraki
7 months
@historyinmemes I love how they assumed people would be considerate enough to use headsets instead of just shouting past each other on speaker phones!
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@elizlaraki
Elizabeth Laraki
10 months
SUMMARY Here were the 4 key steps we took at Google Maps to simplify the design and scale for the future: 1. Deconstruct all content, features, and functionality 2. Reframe around people and their use cases 3. Explore ways to reconstruct the product 4. Scale for the future
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@elizlaraki
Elizabeth Laraki
7 months
@Rainmaker1973 This should be a standard part of driver's ed. Beats every bicycle strapping on a pool noodle. 😂
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@elizlaraki
Elizabeth Laraki
2 years
1/ I am excited to join @electriccaptial as a Design Partner. I've spent almost 20 years designing products that grew from a few million to 1B+ users. For the next 20, I'm excited to help Web3 companies build simple user experiences to grow from thousands to 1B+ users. 🧵
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@elizlaraki
Elizabeth Laraki
6 months
@BecauseCulture That would be me... 🥴
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@elizlaraki
Elizabeth Laraki
6 months
I’m a fast walker. My kids not so much. My youngest, not at all. Feature Idea: Walking Speed on Google Maps (for all the turtles and hares).
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@elizlaraki
Elizabeth Laraki
3 months
“Apple” is synonymous with good design. They brought us the Macintosh, the iPhone, and now the Vision Pro. And yet, on my iPhone I have 5 alarms for 6:45am... The UI is uncharacteristically messy. Here are 3 key issues with the Alarm Clock UI + possible solutions to fix them:…
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@elizlaraki
Elizabeth Laraki
10 months
In 2007, we simplified the Google Maps UI from 3 tabs to 1 search box. In my last thread, I detailed the steps that we took. Two important questions came up about the changes: 1. Did we have pushback from leadership? 2. How did we get feedback from users? Let’s dive in: 🧵…
@elizlaraki
Elizabeth Laraki
10 months
In 2007, I was 1 of 2 designers on Google Maps. The app was growing like wildfire. But it was becoming a cluttered mess — new features were being shoved into every pixel. Here’s the 4-step process we used to redesign Google Maps into one of the most loved apps in the world: 🧵…
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@elizlaraki
Elizabeth Laraki
7 months
Several people asked how we captured local landmarks. I asked @okhroust and both of our memories are a little foggy. But at the time, Maps was all about user generated content. People could both add and correct info on Google Maps. So I imagine we relied heavily on UGC.
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@elizlaraki
Elizabeth Laraki
7 months
@andefred Totally fair question! 😂 At that time, in addition to continued optimizations… We were working on Universal Search — the evolution from showing text-only webpage results to results that included different media (photos, videos, maps, etc.)
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@elizlaraki
Elizabeth Laraki
2 months
X recently launched a new long-form feature: Articles. I was given early access to provide feedback. As a long-post enthusiast, I loved the rich editing experience. As a designer + user, I could see some challenges. To succeed as a feature, one key issue needs to be fixed:…
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@elizlaraki
Elizabeth Laraki
10 months
@daveholtz @Airbnb Was this listed as a "studio with full bath?" 🤔 And was it literally just a bathroom or a bathroom in a larger unit and they turned it into a "ensuite bedroom?"
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@elizlaraki
Elizabeth Laraki
5 months
Generative AI is mind boggling. But right now, it’s a terrible tool for creating specific images. Why? The user experience is stunted. And current tools aren’t considering the full end to end UX. I’ve spent 20 years designing products that grew to 1B+ users. It’s time to…
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@elizlaraki
Elizabeth Laraki
2 months
QR code menus are out. Thank God. They were a piece of technology forcibly wedged into an otherwise very human experience. But the world revolted. And now they are being replaced with creative, personality-rich paper menus. But why, exactly, were QR codes such a failure? 👇…
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@elizlaraki
Elizabeth Laraki
1 month
Nothing makes me feel more like a boomer than: My kids teaching me something new about a product I worked on. And me being a curmudgeon about it. My 11 y/o was navigating with Google Maps and discovered he could change the blue arrow into a red car, green truck, or yellow SUV.…
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@elizlaraki
Elizabeth Laraki
10 months
Hiring a great designer is hard. Many founders start with contract designers to bring their vision to life. This can get your product out there fast, but contract designs sometimes miss the mark. Here are 3 tips to successfully working with contract designers: 🧵 1. SET THE…
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@elizlaraki
Elizabeth Laraki
7 months
@jvin248 AI’s will be amazing at optimizing, but the bold moves will have to come from humans.
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@elizlaraki
Elizabeth Laraki
8 months
Ever feel like history is repeating itself? , 1999
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@elizlaraki
Elizabeth Laraki
6 months
@mattturck We also had Jack Dorsey’s 7 year return to Twitter for the YouTube generation.
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@elizlaraki
Elizabeth Laraki
6 months
Does anyone else feel like they should say “thank you” to chatGPT after it answers a question? (I don’t feel this way with other products….I think it’s the conversational interface and tone of voice + me asking it to do tasks I’m grateful not to do myself.)
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@elizlaraki
Elizabeth Laraki
3 months
I spend a lot of time on my road bike. Getting hit by a car is my #1 concern. Until I found a product that gives me a sixth sense on the road with a simple + effective UI. Garmin’s bike radar is pretty much perfect. Here’s how it works and why it nails the user experience:…
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@elizlaraki
Elizabeth Laraki
2 years
Web3 still has a long way to go when it comes to UX design. Common tasks are confusing, hard, and risky. After 20 years of designing the biggest web2 products, I've learned that making simple, intuitive, trusted products boils down to these 3 fundamentals: 🧵
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@elizlaraki
Elizabeth Laraki
10 months
Many early stage founders misunderstand design They end up with a product that feels fractured, cluttered, and inconsistent To develop a well designed product, you need to know what NOT to do. These are the 5 most common pitfalls to avoid 🧵 1/15
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@elizlaraki
Elizabeth Laraki
2 years
What makes for "Good UX"? Tip #1 : Stop conflating your product's UI with a person's end to end experience.
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@elizlaraki
Elizabeth Laraki
5 months
In my first year of posting on X, I got to 20k+ followers. A huge thanks to you all! I’ve had so much fun sharing my thoughts and experiences and can't wait to post more in the new year. Here are my top 5 posts of 2023:
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@elizlaraki
Elizabeth Laraki
6 months
@DerailleurAgile Just to clarify, the original designer on Google Maps was Jens Rasmussen. He and his brother, Lars were the masterminds behind the product that was acquired by Google and launched as Google Maps in 2005. Another designer and I began working on Maps in 2006 as Jens rolled off.
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@elizlaraki
Elizabeth Laraki
5 months
My 11 y/o son: Microsoft isn’t a good company. Me: No, it’s just that their user experience is terrible. Anyone else struggled with Minecraft/Microsoft logins, family accounts, etc? It’s a mess and I’m thankful I’ve never had to deal with it before now…
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@elizlaraki
Elizabeth Laraki
1 year
1/ Want to ship faster AND better products? Reconsider how you work with your designers: • Offset design and engineering cycles • Size + prioritize projects • Staff design on the largest, highest-pri projects • Let engineers ship small projects • Review projects post-launch
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@elizlaraki
Elizabeth Laraki
2 years
1/ Simpler user experiences are critical to grow web3 companies from thousands to 1B+ users This makes your first designer a critical hire. They set the stage for how your product works, looks, and feels. Here is how to hire your first designer 🧵👇
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@elizlaraki
Elizabeth Laraki
6 months
Crypto & AI founders are facing a major hiring challenge. They’re struggling to find designers with previous AI/crypto experience. But here’s the solution: Hire designers with strong general skills who also exhibit one key trait. Here’s what to look for + where to find them:
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@elizlaraki
Elizabeth Laraki
7 months
AI will revolutionize our future. But the hype could make us miss small opportunities to make huge impact. We’re sitting on many easy wins — products we use daily could be dramatically improved with AI. Here’s an idea for messaging apps + ChatGPT that could be a game changer:…
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@elizlaraki
Elizabeth Laraki
3 months
@AmorasQueen Seems like she’s using that $0.50 for something else though…
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@elizlaraki
Elizabeth Laraki
7 months
@john_lam Yes, totally! It's all about reducing friction and cognitive load — identifying the easiest ways to answer a person's questions in any given moment.
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@elizlaraki
Elizabeth Laraki
7 months
@OwenONeillUK Haha, yes totally:
@elizlaraki
Elizabeth Laraki
8 months
Ever feel like history is repeating itself? , 1999
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@elizlaraki
Elizabeth Laraki
10 months
@Jason_Morrow There’s always more work to do. Glad you found your way back from said medieval Italian towns!
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@elizlaraki
Elizabeth Laraki
2 months
Upcharge for “safe seats” on Boeings (away from panels)
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@elizlaraki
Elizabeth Laraki
8 months
Onboarding onto new services should be super easy. But most product teams build long, complicated flows that drop new users. I regularly coach founders on how to do this better. Here are 5 tips to create onboarding flows that actually work: — 1. Keep it short + set…
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@elizlaraki
Elizabeth Laraki
4 months
I cringed seeing this font at SFO today… After such a beautiful execution of wayfinding at Schiphol airport in the 1990s that set visual standards globally… It seems like someone thought terminal 2 should be more fun?
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@elizlaraki
Elizabeth Laraki
7 months
@malpern This is so cool (and way better than hunting down a sales person and waiting for them to consult the price list and availability of items)!
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@elizlaraki
Elizabeth Laraki
3 months
@MindofRollins Isn't that a brother's job? 😉
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@elizlaraki
Elizabeth Laraki
11 months
An entire generation of designers became design managers because it was a high status job in big tech. They lost the art of being focused on building. Big tech layoffs are freeing up so much design talent that was focused on the wrong things.
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@elizlaraki
Elizabeth Laraki
3 months
Since ChatGPT started “Doing research with Bing”… I’ve been using it a lot less. It seems slower. I don’t trust the results. And it doesn’t feel like magic anymore. ChatGPT used to feel like my indispensable sidekick that helped me do everything better. But the magic…
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@elizlaraki
Elizabeth Laraki
8 months
Designers can’t stop pontificating about the titles of “UI Design” vs “UX Design.” The truth is nobody outside of design cares about this nomenclature. In fact, they are all confused and wondering if they are missing some important nuance. Spoiler alert: they aren't. —…
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@elizlaraki
Elizabeth Laraki
1 year
Most founders ask the wrong questions about design: • How does this page look? • Do our colors work? • What do you think of these icons? These are the 5 questions they should ask: 🧵
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@elizlaraki
Elizabeth Laraki
2 months
I’ve been seeing these date night posts going around. Tonight was date night with @othman so thought I’d have a go. How’d I do? 👇 Do you know what a "movie night" is? Probably not, because my husband and I invented it just tonight in Redwood City, CA. We lock our…
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@elizlaraki
Elizabeth Laraki
3 months
The 49ers may have lost the Super Bowl… But California brings you these views in early February. 🤩
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@elizlaraki
Elizabeth Laraki
7 months
X will hide likes and reposts. Elon is on a mission to beautify the UI. But great design is more than just pretty pixels. It should support the core value of the platform. So could this be a misunderstanding of design? Or does it signal a shift in the core value of X?…
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@elizlaraki
Elizabeth Laraki
3 months
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@elizlaraki
Elizabeth Laraki
7 months
Interested in more insights into design and tips for early stage founders? I’ll be sharing in depth advice and guides that I won’t be posting on X in my free newsletter:
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@elizlaraki
Elizabeth Laraki
4 months
@Rainmaker1973 So the lessons are… 1. Sit at the back of the bus 2. Be thankful busses can’t actually go 150mph+ 🫣
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@elizlaraki
Elizabeth Laraki
10 months
If your competitors are doing better than you, copying their UX isn’t going to help. Without an understanding of: • Who they’re building for • What their end goal is • What is actually working ...it’s impossible to know the rationale behind their design decisions.
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@elizlaraki
Elizabeth Laraki
10 months
TL;DR It’s critical to consider a user’s full end-to-end experience around a feature. 5 Key issues + fixes for Long Tweets: #1 : Engaging is hard Fix: Row of floating engagement buttons or expand inline #2 : Curating hook is difficult Fix: Visual cue for 280 character cut-off…
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@elizlaraki
Elizabeth Laraki
3 months
For all the talk of the world’s largest cruise ship, nobody seems to be talking about the terrible typography… It took $2B and 3 years to build the ship, but it looks like the 3 story logo was whipped by a marketing manager in MS Paint. Or was it the exec committee…?
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@elizlaraki
Elizabeth Laraki
2 years
I really enjoyed talking about good UX + Web3 with @justwavyj on the @unstoppableweb podcast. Have a listen: 🎙 Apple: 🎧 Spotify:
@justwavyj
Josh Gordon
2 years
My interview with @elizlaraki on The @unstoppableweb Podcast is LIVE🎙️ We cover: • How web3 can reach 1B people • The 3 elements for great UX design • What the crypto industry can learn from KFC Listen here:
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@elizlaraki
Elizabeth Laraki
9 months
Agreed. But beauty is deeper than pretty pixels. Beautiful interfaces are the result of: • Providing real user value • Creating easy-to-use flows • Shipping clean, consistent visual design More on this topic coming soon.
@elonmusk
Elon Musk
9 months
We need to make this interface far more beautiful
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@elizlaraki
Elizabeth Laraki
7 months
@Just_Vilipp Totally — with video, ChatGPT could be just like an expert offering advice and pointers to you IRL.
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@elizlaraki
Elizabeth Laraki
6 months
I'm stuck on the caveat "...in principle..." Like is this actually the end or just foreshadowing for season 5?
@OpenAI
OpenAI
6 months
We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D'Angelo. We are collaborating to figure out the details. Thank you so much for your patience through this.
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@elizlaraki
Elizabeth Laraki
22 days
Seems like X hired the McKinsey group that defined airline pricing tiers... • X Free $0/mo = Cargo • X Basic $3/mo = Economy Class • X Premium $8/mo = Premium Economy • X Premium+ $16/mo = Business Class Next up: Extra fees for emojis and frequent tweeter rewards?
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@elizlaraki
Elizabeth Laraki
6 months
This a long read, but highlights a key point: Issue: Many designers treat their Figma files like the end design product. Spoiler: They're not. Solution: Focus engineering + design on shipped code as the end product.
@runemadsen
Rune Madsen
6 months
I just finished this article on creating better workflows for design and engineering. The principles have formed over years of collaboration with product teams and they're central to our work on improving how we build digital products
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@elizlaraki
Elizabeth Laraki
6 months
@jamesommerville That would be my pleasure!
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@elizlaraki
Elizabeth Laraki
7 months
@p_snehanshu I included a few photos from the actual research trip. My intent was to convey how important it is to go and experience other places and environments when building products. The streets of India are clearly very different from a sterile research lab in Silicon Valley.
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@elizlaraki
Elizabeth Laraki
6 months
I know everyone is looking down at their phones for the latest OpenAI updates. But look up! What the f*%k is happening in the night sky tonight? ChatGPT says it’s likely Starlink satellites that recently launched…
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@elizlaraki
Elizabeth Laraki
27 days
When I’m on hold, accepting a call back feels like a leap of faith. Instead, services could leverage SMS to: • Confirm I’m still in line • Reassure me with updates • Let me know I’m about to get a call back I hadn’t seen anything like this until yesterday. While on hold to…
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@elizlaraki
Elizabeth Laraki
2 months
When you're on hold and you’re offered to have an agent call you back without losing your place in line… Why does it feel like such a leap of faith?
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@elizlaraki
Elizabeth Laraki
6 months
Looks like everybody did leave... 🤔
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@elizlaraki
Elizabeth Laraki
6 months
@gunsnrosesgirl3 If this guy can lure an enormous cobra into a bag so gracefully, it makes me wonder what he can teach me about herding three errant children into a minivan...
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@elizlaraki
Elizabeth Laraki
10 months
@josealivivas Thanks for sharing! This early, early version of the UI has so many search buttons! But interesting to see directions examples here as a single field "jfk to 350 5th, new york, ny"
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@elizlaraki
Elizabeth Laraki
4 months
User research is crucial in creating a great product. But it doesn’t have to be complicated. You can learn a lot from just talking to people. Here are 3 simple ways to get started: ––– User Interview: Have a conversation with people who use your product or who you are…
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@elizlaraki
Elizabeth Laraki
2 months
Wishing you all a very happy pie day (3.14) @othman and I are doing our best to raise 🤓s
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@elizlaraki
Elizabeth Laraki
6 months
Some great thoughts on the Maps redesign in here from @shivar .
@shivar
Shiva
6 months
The @google Maps redesign is disappointing. As a daily user I wish the redesign was coupled with long desired product improvements. Examples: 1/ Directionality. We use Maps on frequent road trips and longer runs. A copilot in the car will look for food, coffee, or 🐶 park. 80%…
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@elizlaraki
Elizabeth Laraki
3 months
Missed opportunities for 2024 Hallmark Valentines Day cards: “You’re the Travis Kelce to my Taylor Swift” ❤️ “Together, we’re more lit than my TikTok feed.” “Roses are red. Violets are blue. I wish my Vision Pro could undress you.” Others? 😂😂😂
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@elizlaraki
Elizabeth Laraki
2 months
When will ChatGPT have incognito mode? Asking for a friend… 😉
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@elizlaraki
Elizabeth Laraki
9 months
It’s 2023, right? Why are online recipes so littered with ads and impossible to read?
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@elizlaraki
Elizabeth Laraki
7 months
@UserJourneys Yes...I would be thrilled not to spend my time hunting around in my phone/app notification settings to get the outcome I want! AI can definitely help shortcut us to the outcomes we want.
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@elizlaraki
Elizabeth Laraki
7 months
@Patel_p3 I left the Google Maps team in 2009, so I don't know how the team is currently handling this. But perhaps someone at @googlemaps can chime in?
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@elizlaraki
Elizabeth Laraki
2 years
2/ Many basic crypto tasks are still surprisingly complicated — buying cryptocurrency, setting up a wallet, or finding NFTs. Things are still far too nuanced and confusing. The experiences mimic the complexity of the underlying technology. But this is also the historical norm.
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@elizlaraki
Elizabeth Laraki
8 months
Thanks to all the friends who have reached out to @othman and me. His family in Morocco is safe. For those who have asked how to help, Othman listed several fundraising campaigns below that directly support victims of the earthquake. ♥️🇲🇦
@othman
Othman Laraki
8 months
Thank you to those who've reached out about the earthquake that hit Morocco on Friday night. My family is all OK, but they could very much feel the earthquake from Casablanca ( 200 miles from the epicenter). Sadly, the death toll is over 2000 and still rising. While the…
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@elizlaraki
Elizabeth Laraki
10 months
To create well designed products, avoid these 5 common pitfalls: 1. Design in isolation 2. Engineering precedes design 3. Build via waterfall 4. Design by committee 5. No clear decision maker For more tips on design + founders follow @elizlaraki 15/15
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@elizlaraki
Elizabeth Laraki
2 months
In the past 15 years, I managed many different design teams across @YouTube and @Meta . At Meta, design managers were expected to split their time on people and product 50/50. You were accountable for both your team and the work your team shipped. Measurable impact mattered.…
@saysAaron
Aaron Poe Official
2 months
The creative industry needs to rebalance the role of design management. Read this article by Cap Watkins (5min) 🔗 🧵1/10
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@elizlaraki
Elizabeth Laraki
2 years
3/ I led design teams at @google , @googlemaps , @YouTube , and @facebook , making complex systems simple and usable. The early UIs for search, video, and social were clunky and complicated...until we abstracted away the underlying tech in favor of simple, powerful experiences.
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@elizlaraki
Elizabeth Laraki
3 months
Last year I wrote my first X long-form piece on how we redesigned Google Maps. It went viral — 4k+ likes! And I got a ton of questions in the comments. So I sat down to add more detail, expand on the context of the time, and answer some of your questions. The full story is…
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@elizlaraki
Elizabeth Laraki
2 years
1. Value No amount of smooth onboarding flows, slick UIs, or stylish buttons will make up for a product that isn't useful. It's crucial to nail the value add of your product by: ⇒ Delivering on real needs ⇒ Making people's lives easier ⇒ Opening them to new experiences
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@elizlaraki
Elizabeth Laraki
3 months
@gunsnrosesgirl3 How are the people next to the assembly line just wearing in t-shirts? 🥶
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@elizlaraki
Elizabeth Laraki
2 years
Like so many new designers, when I first started, I wanted to make my mark. I joined Google in 2005 and didn't get the "undesigned" vibe. My first task was designing a new product. I took the liberty to push the visual boundaries and make my mark. It didn't go over so well. 👇
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@elizlaraki
Elizabeth Laraki
4 months
AI captcha concept: Select the anatomically typical human hands. AI struggles to arrange fingers accurately with four fingers and a thumb. While many of us can't draw hands well, we do know what they should look like! Leverage this to separate humans from bots. 🤞
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@elizlaraki
Elizabeth Laraki
10 months
Is there a term for the depression that ensues when the Tour de France ends? Asking for a spouse.
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@elizlaraki
Elizabeth Laraki
2 years
@Google @googlemaps @YouTube @facebook 6/ I saw this pattern repeat across Google Search, Maps, YouTube, and Facebook's profile, privacy and social impact products. For these products, the early implementation was powerful, but complex. It was simple user experiences that made them accessible to billions.
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@elizlaraki
Elizabeth Laraki
7 months
@IronyMeter @anishteli @TechCrunch This is such a great letter. What do you think of Google Maps' directions in its current state?
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Elizabeth Laraki
3 months
No wonder America has an obesity problem. We were just commenting on how these Magnum Mini ice cream bars were the perfect size. Then I saw they were 450 calories per bar. 😳 But no…the serving size is actually THREE mini bars! Why?!! 🤯
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Elizabeth Laraki
7 months
Pillow talk in our household has turned to LLMs and CGMs…💃🏻🕺🏻
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@elizlaraki
Elizabeth Laraki
3 months
Alibaba’s AI model for single image to “lip sync” video is incredible (in all dimensions). The most stunning thing to me about these examples are the facial expressions for creating certain sounds (including mouth shape, eyebrows and eye movement (more visible in the later…
@_Borriss_
Borriss
3 months
People are watching these video demos and are biting their lips.. It's a new, stunning Audio2Video AI model by Alibaba. Next level lips sync and facial expression generations from just 1 reference image. 5 demos - singing and talking:
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@elizlaraki
Elizabeth Laraki
6 months
@gunsnrosesgirl3 Of course this is in Japan — this is the most organized coral reef forest I’ve ever seen…
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@elizlaraki
Elizabeth Laraki
6 months
This is a great example of thoughtful engineering + design adding up to a great user experience.
@aboodman
Aaron Boodman
6 months
Let's talk about ✨presence✨ in multiplayer/collaborative apps... Presence (also sometimes called "awareness") is state that's tied to a particular user session. Cursors are the obvious example. When a client disconnects, their cursor should disappear from other users' view.
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