True story. We made our own french fry factory when COVID crushed our food truck business.
Now weโre making THE BEST frozen fries on the planet. Go toe-to-toe with the best high-end, hand-cut fries with the ease of opening a bag + frying em up.
DMs are open, spread the word! ๐ซก
And for all the restaurants buying frozen, you don't have to settle for a crappy product. Believe it or not, the best fast food fries in DC are actually frozen, and the team behind
@swizzlerfoods
is now selling them wholesale.
If youโre within an hour drive, you NEED TO go check out
@CalicoFishHouse
.
@ChefGruel
doesnโt mess around.
And we even played around with some
@noseedoilfries
cooked in tallow with the signature chef gruel chives ๐
Restaurants are notorious for being some of the hardest businesses out there.
Margins are tight. Really tight.
Here are three lessons that EVERY BUSINESS OWNER can learn from running restaurants (and might just save you big $$$) ๐
Had an epic time pitching at the โฆ
@myfirstmilpod
โฉ live event in Austin!
โฆ
@thesamparr
โฉ โฆ
@ShaanVP
โฉ โฆ
@awilkinson
โฉ brought the ๐ฅ on-stage + met a ton of amazing people.
Like ๐๐ + want to fix our broken food system? DMs are open, would love to chat! ๐ซก
Follow along to watch us roll out restaurant-quality fries without the junk!
No seed oils. Just potatoes, healthy fats, and spices.
Some big announcements coming soon ๐
THE BIG REVEAL
Introducing Jesse & Benโs - a better tasting fry thatโs actually better for you
Weโre turning junk food into joy food
Lots more to share as we get ready to launch, but had to give a sneak peek
๐๐๐
@OzolinsJanis
So long as you prioritize and make sure Task 1 is your 'most important thing' for the day, this actually might be a good thing! The trap is when you think you are 'warming up' with some other things and then lose a whole day working on the wrong things.
sweetgreen is one of the most celebrated food brands in the last 30 years.
Want to know a secret the PR team doesn't want you to know?
They LOST OVER 290 MILLION DOLLARS from 2020-2021.
And the crazier part? They're still going to be laughing to the bank.
Here's the story ๐
@eat_dc
๐ Totally understand that everyone is just trying to figure it out, but this isnโt the way. Every guest sensitive to feeling nickeled and dimed right now. Better to just raise your $18 average check to $18.65 to accomplish the same thing. Need more empathy for guest experience.
In the restaurant biz, itโs always a good sign when you donโt get sick of your food.
You might go stretches of time where you eat it for every meal, for weeks.
At least I have.
But posting this to our socials already has me dreaming about a burger for lunch today ๐คค
Cool thing to wake up to today!
@730_DC
newsletter giving a shoutout to
@swizzlerfoods
We've got three locations in
@Nationals
Ballpark, BUT you can also carry in Swizzler from our restaurant location 1 block away (1259 First St SE)
Or come see us pre/post game! Or both.
๐ค Shake your farmers hand.
One of the most impactful things we can do for our health and land is buy food from people who look their customers in the eye and stand behind their products.
Big, bountiful farmers market haul photos are the content Iโm here for.
Iโll go first ๐
Probably my 8,000th burger.
Definitely still not sick of it.
This video is making me think there might be something urgent that needs my attention at the restaurant today, right around lunch time ๐คค๐คฃ
Shoutout to young gun
@heydannymiranda
!
His podcast has made it into my โcanโt-missโ rotation.
I recommend the recent convos with
@RADuey
&
@ZikiKitchens
founder Nick Nanakos as great places to dive in. ๐
Incredible interviewer at an early age. One to look out for. HBD ๐ฅณ
Today is my 28th birthday.
The best present you could give me is telling a friend about the podcast.
A rating or review on Apple or Spotify would be nice too.
Itโs amazing to see how many people it takes to get food from the farm to production to the grocery store and (eventually) to our homes. Way more than youโd think. Really makes you appreciate all the people behind the scenes making it all happen! ๐
Big news and a long time coming! Big thanks to the
@Nationals
for the opportunity to bring
@swizzlerfoods
to the ballpark. Weโll make you proud! โพ๏ธ
Interviewing the co-founder of an upstart fast-food chain tomorrow that's attempting to make fast-food that tastes great, but doesn't kill you.
This guy is a wealth of knowledge on the food system in America and how bad it is for you.
Most people already know fast-food isโฆ
๐ฅฉ๐ Steak Frites
@FONmeats
has too many good options, so weโre trying them side by side
Bison Ribeye vs. Beef Ribeye ๐ฅ
And had to pair them with
@noseedoilfries
for the EASIEST way to have some delicious restaurant-quality frites right out of the oven
Ever wonder about whatโs going on before the gates open at a big event?
Heres some behind the scenes action of getting set up to serve a sold out crowd at
@Nationals
Opening Day from THREE
@swizzlerfoods
stands.
Madness.
There's a rule in restaurants called the 30/10 Rule. For every dollar you make:
30% goes to Food Costs.
30% goes to Labor Cost
30% goes to Overhead (rent, insurance, repairs, etc.)
10% goes to Profit.
You might think I'm making this up. I'm not.
@girdley
๐ have you tried hitting them with the late night responses? Aka actually checking your email at 6pm to sign off the for the day and enjoy your family but schedule responses for 1:26am so they know youโve got that grind set mindset??
Be a solver, not a salesman.
People ask me why I'm posting videos about restaurants when I'm supposed to be out selling fries.
My answer is simple: Stop selling, start solving problems.
I don't think sales is about 'convincing' people. It's about solving problems.
Andโฆ
Iโve become a self proclaimed expert on finding good places to eat using google reviews (especially when traveling somewhere new!).
Hereโs the secret ๐
@TRUmav
This situation is the worst. Great person, great performer, but makes one bad decision. Youโd love to keep them but canโt let that ruin the culture and snowball into other people wanting a free pass when they take advantage l. Particularly bad when they are in a leadership role.
Everyone knows it takes luck to grow your business. But how do you get lucky??
Get out there + meet people!
You never know who you might run into. A future customer? Investor? Partner? Find out!
Out here sampling
@spudzfries
at
@UnionKitchenDC
โs event with my main man Abdu!
This is how you move FAST!
One day later, already getting to the IRL meeting (over fries, of course)
Big homie Chris from
@CatalystHotdogs
coming for that coveted ๐ฅspot to join the frozen fry revolution ๐ซก
Chick-fil-A will begin using antibiotics in its chicken again.
The fast food chain announced the news in a statement on Thursday, which will overturn a 2014 pledge to use only antibiotic-free chicken.
Might be the best
@HTTOTW
episode yet! Itโs so good that I may have to pull a Verrocchio: give up ever reading a biography again and just wait for
@BenWilsonTweets
to drop a pod about itโฆ
(give it a listen and youโll know what Iโm talking about, I think youโll love it!)
@wiiichang
@HamptonFounders
Depends on what youโre looking for, but Iโd say itโs definitely worth it! A lot of the value comes for what you put into it, though. There are a lot of amazing people who are willing to connect and chat, but youโve gotta do a little outreach / be engaged.
Who are the best follows on small business / restaurant / franchising twitter? Just listened to an awesome podcast with
@franchisewolf
+
@TRUmav
. I need more of this in my life. Looking forward to connecting with more of you!
Cheap food is actually *really* expensive.
You can get processed food off the dollar menu or w/ a low price tag.
But it causes:
๐ฐdiseases that burden our healthcare system
๐ฐenvironmental damage we need to fix
Taxpayers are paying for this cheap food, we just donโt know it
Congrats to
@thesamparr
on the big announcement. Has brought together an amazing group of people so far. Excited to continue to watch this thing evolve.
#hamptonproud
ANNOUNCEMENT: I'm back.
Last July I founded a new startup. Today I'm sharing it with the world.
It's called Hampton: a highly vetted membership community for entrepreneurs, founders and CEOs.
Why launch a community? I'll explain + why it'll be huge biz.
@JacobJaber
Agreed! Michelin tasting menus are something worth experiencing once or twice in your life, but Iโd take this burger for $8 over the $300 tasting menu every day. Just as much joy.
โDonโt you get sick of eating your food all the time??โ
Had burger 6,746 today for lunch today.
Still not sick of it.
Still delicious.
๐คท๐ผโโ๏ธ
Even the BEST operators only do 20-25% margins:
Think Chipotle inventing 'assembly line' fast casual. Or Shake Shack in its prime doing $7MM/store in NYC.
These are exceptions, not the rule (a story for another ๐งต).
You can beat it, sure. But 30/10 is the industry standard.
Anyone have examples of unique work schedules they can share?
Was reading about a Chick-fil-A that does $15mm+ in revenue. They say one of the keys to their success is a 3-day, 12-14 hr shift work week (opt-in, ~35 managers/team members).
Nurses? Firefighters? What else!?
Whether you're following the USA's World Cup journey or not, today's loss was disappointing.
But there's so much we can learn from how the US Men's National Team (USMNT) has captivated the country.
4 Business + Leadership Lessons โฝ๐งต
๐ค๐ฅ๐ค Fast friends with
@dboswings
over some
@swizzlerfoods
!
Always great to connect with other people hustling in the food industry and making things happen.
Awesome story, awesome business, canโt wait to try the food next time I get to Memphis, ATL, or FL.
๐ค When partnerships work well, you each get to work where youโre best.
At
@swizzlerfoods
, Iโve been the guy โout in frontโ and Ben has manned everything behind the scenes.
BUT since we never get Ben in front of a camera, I thought Iโd give you all a sneak peak. ๐
Christmas came early ๐
Just unpacked a BIG box of
@FONmeats
beef, bison, and more
Steak is on the menu EVERY NIGHT for the foreseeable future
Plus lots of
@noseedoilfries
๐คค๐๐ฅฉ
@Codie_Sanchez
Nothing more satisfying then getting the response and then looking back at how many emails you sent in a row to get there.
My recent best is 18. 60 is some next level stuff right there! ๐
For years we have heard from customers that they want expanded protein options at Sweetgreen. We heard you - now testing - Caramelized Garlic Steak.
This grass-fed and finished protein is starring in three chef-crafted menu items, now testing in 22 locations across Boston andโฆ
@Codie_Sanchez
This is a great call out.
@JesseItzler
preaches this as well and has some epic stories. One BIG goal for the year beats any New Years resolution and is a great thing to add to the life resume.
๐ธ Any guesses on whatโs coming to the menu
@swizzlerfoods
??
Food photography is a BEAST.
Itโs probably taken us 7-8 years and 5+ photo shoots to really get good at โstylingโ food.
Finally have figured out some of the hacks. Plus it helps to have a PRO helping you out!
The DMV has a lot of talent in the restaurant industry, and one recent rising star is Hunter from Steeze Burger.
His burger was named NUMBER ONE in the DMV in 2023 by
@timcarman
and the
@washingtonpost
๐คฏ And he doesnโt even have a brick and mortar location open!
Steeze Burgerโฆ
@thesamparr
@adcock_brett
Totally agree with this.
@adcock_brett
is a super impressive guy. Generous with his time and helping others. Takes big swings. Excited to watch him continue with more big things!
With the 30/10 rule: only $.10 of every $1 goes into your bank account.
But every cent of that $1 you spend, that's all on you.
So that $10/day you waste in food? You need to sell $100 worth of food to make that back.
๐คฏ Expenses are more expensive than you think.
Dove DEEP on our backstory and the food system on the
@ThriveOnLife
Podcast last week in atx.
Props to
@cjfinley7
: awesome interviewer and adds so much value/wisdom to the conversation! ๐
New THRIVEONLIFE Podcast episode with
@jesse_konig
Topics we discussed โฌ๏ธ
- The Food Truck hustle.
- Food quality/education.
- VC-backed ventures.
- Greenwashing in the food industry.
- Regenerative agriculture.
- Making farming cool again.
- Voting with your dollar.
Opening Day is coming aka the most wonderful time of the year for us
@swizzlerfoods
!
Our flagship store is 1-2 blocks from
@Nationals
Park + 3 stands inside.
Let's Go Nats!
+ someone tell
@CJAbrams01
he's guaranteed MVP if he crushes
@swizzlerfoods
before every home game
You may have heard the phrase "count the pennies and the dollars will count themselves." We sure did.
In 2014, we were fresh out of college with no food experience. We asked lots of questions + got a lot of advice.
Then someone finally framed it in a way we could understand:
@SievaKozinsky
Doctors are amazing and save lives, plumbers save businesses. If you have a genuine crisis, seeing them do some magic with their hands is about as impressive as a doctor in the operating room. Although Iโve met some plumbers that need to work on their bedside mannerโฆ
Swizzler!! A few weeks back I hit Capital One Arena to reviewed their local eatery concession stands right. One of those stands had these delicious Smash burgers. I found their brick n mortar!! SoโฆLETโS GO!!
To recap, 3 lessons you can learn from restaurants that will save you BIG $$$:
โข Expenses can be 10x more expensive that you think
โข Problems scale: fix them while they are small
โข Count the pennies and the dollars will count themselves
Hope these are helpful.
@KateBour
Awesome take. And building a brand is the exact same thing! Whether itโs a person or company, your goal is to be the trusted source for x. Could be content, a product, whatever! And both end badly when decisions get made to impact metrics instead of maintaining trust.
@Codie_Sanchez
Not fโing stopping x timing = surface area for luck.
Just keep moving and bumping into stuff until things break the right way for you. Timing helps make this more likely!
One of my companies is a call center for pizza restaurants. Today is the busiest day of the year
And everyone puts in orders 30 mins before kickoff
Pro tip to help your local pizza joint & yourself: Get your pizza earlier in the day & reheat it in the oven
Hereโs why:
1. Pizzaโฆ
Follow along to watch us roll out restaurant-quality fries without the junk!
No seed oils. Just potatoes, healthy fats, and spices.
Some big announcements coming soon ๐๐๐
THE BIG REVEAL
Introducing Jesse & Benโs - a better tasting fry thatโs actually better for you
Weโre turning junk food into joy food
Lots more to share as we get ready to launch, but had to give a sneak peek
๐๐๐
Gonna take a new generation to shake things up and shape a better food system
Regenerative > Conventional
Regional > Centralized
Organic > Chemical
Nutrition > Uniformity
Quality > Quantity
@nickgraynews
@vvanedwards
Oh wow, power duo!
@vvanedwards
is brilliant (or should I say, CAPTIVATING!) and has amazing presence. Was so impressed when we met briefly at a conference. Deserves all the big bucks to be on stage. Needed to be a fly on the wall (walk?) for this one!
NY Strip vs. Bavette ๐ฅฉ
Any chefs have cooking suggestions for the Bavette? First time making one.
Both 100% grass-fed.
NY Strip from
@whiteoakpasture
+ Bavette from local VA producer
@GraysonNatural
Shoutout to
@MOMsOrganicMrkt
for always have the good stuff ๐คค
So that problem you didn't fix at the first store as you were racing to open more units? It compounds.
Wasting an extra pair of gloves per person each day? Not so bad at one store. But what about if you employ 1,000 people? Or 100,000?
@ShaanVP
@jgebbia
@bchesky
I thought of a way to make a few bucks - turning McDonaldโs into a fun food experience using real, better ingredients - offering people a new fast food chain built by people from this generation, complete with great food, service, + vibes. Ha!
jesse
(
@swizzlerfoods
)
A tight budget + strategic plan will transform your business.
It allows you to make decisions once so you can shift to execution mode, rather than wrestle with them daily.
Whoโs got tried + true resources or frameworks when it comes to creating (+ executing on) annual budgets??
@SievaKozinsky
Definitely a great move! Competing for talent is tough, but once you get some solid people you can pay above industry average pay to retain them. Then use technology and good SEO strategies to outrank old school competitors. Hard work to start but then generational wealth!
Speaking of which, so grateful for amazing people on our team who do a lot of the heavy-lifting to help us serve our guests. Sara is an absolute superstar and and weโre very lucky to have her (and her team!), who help us crank out thousands of pounds of ๐ every week.
Letโs see the magic of the internet in action! ๐ช
Iโm trying to hack together a badass branded form/quiz to help restaurants figure out their food costs
How do I build this? ๐
@mrajchan
Love these! Also would add finding people that have actually done the thing you want to do is important as you mature and want to scale.
Culture fit is super important, but itโs easy to hire a great person who is trying to โfigure it outโ alongside you when you might needโฆ
@franchisewolf
3/ in the world we live in today (twitter, YouTube, courses, etc) ANYONE can learn all of these things. Most mistakes can be fixed. Thereโs risk, sure, but many people donโt try to go for it because they assume someone else has all the answers or is more capable. Theyโre not.
@girdley
Recruiting, when done right, is definitely a (nearly) full time job. If you want to prioritize having great people, this needs to be a priority. I think this is a great advice that can eliminate a lot of headaches (like hiring poorly or being chronically understaffed)
Your annual reminder that you can bring food (and sealed water bottles) into Nats Park.
@swizzlerfoods
and
@shakeshack
have (cheaper & better) stores within a block of the gate. If you're looking to flex,
@BonchonChicken
is a short walk. Your choice of bowls nearby is limitless.