Paul Shapiro @fighto Twitter profile

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Paul Shapiro

@fighto

3 years

Dear American Progressives: Your Jewish Friends Are Terrified by Your Silence

Dear American Progressives: Your Jewish Friends Are Terrified by Your Silence

We just felt the ominous rumble of history.

aninjusticemag.com

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Paul Shapiro

@fighto

7 years

These are some of the ways that the Amazon brick and mortar book store is categorizing books.

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Paul Shapiro

@fighto

4 years

I happy to announce that I’ve joined @CondeNast , leading up Technical SEO for them at the global level. It’s a brilliant team and I couldn’t be more excited.

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Paul Shapiro

@fighto

5 years

I’m happy to announce that my wife and I are expecting twins. Cue SEO-appropriate pregnancy announcement... (thanks for the shirts @botify )

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Paul Shapiro

@fighto

3 years

I have some exciting news to share. Monday starts my first week at @Shopify ! I couldn’t be more excited to join such an incredibly talented (and growing) team. 1/2

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Paul Shapiro

@fighto

5 years

Without further ado, I give your my presentation on "redefining technical SEO" from #MozCon 👉 For those interested in the plethora of Python scripts I shared during the talk: 👉

Redefining Technical SEO, #MozCon 2019 by Paul Shapiro

Redefining Technical SEO, #MozCon 2019 by Paul Shapiro - Download as a PDF or view online for free

www.slideshare.net

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Paul Shapiro

@fighto

5 years

Here's my slides for How to Leverage APIs for SEO. It's full of functional code examples to get you started. #TTTLIVE2019

How to Leverage APIs for SEO #TTTLive2019

How to Leverage APIs for SEO #TTTLive2019 - Download as a PDF or view online for free

www.slideshare.net

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Paul Shapiro

@fighto

6 years

Hey SEO-Twitter! I'm very pleased to announce #TechSEOBoost 2018, the Technical SEO-focused conference, will be returning to Boston on Nov 29! The event is free, but space is limited. Can't make it in person? Register for the free live-stream!

TechSEO Boost

Check out the session recordings from our TechSEO Boost events, & discover from industry leaders how to take your technical SEO strategy to the next level.

www.catalystdigital.com

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Paul Shapiro

@fighto

4 years

I’m unemployed for a couple days, but only because I’m starting at a new company come Monday. Details to eventually follow.

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Paul Shapiro

@fighto

5 years

A Rank Monitor system on Data Studio using Search console Average Position.

From the bigseo community on Reddit: A Rank Monitor system on Data Studio using Search console...

Explore this post and more from the bigseo community

www.reddit.com

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Paul Shapiro

@fighto

4 months

I built a little tool the other night called SEODiff. Explanation 📚: SEODiff allows you to compare the html found from Wayback Machines archives with each other and perform an optional analysis with GPT-4. 🔨

Using diff to Diagnose SEO Issues [Free Tool]

When figuring out if ranking drops result from a change on Google’s side or your own, it’s helpful to know if anything changed on the page that lost rankings. Sometimes, these changes aren’t well...

searchwilderness.com

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Paul Shapiro

@fighto

7 years

Lots of creativity in their displays. Obviously super data driven!

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Paul Shapiro

@fighto

6 years

Amazon launches a Polly WordPress plugin that turns blog posts into audio, including podcasts via @techcrunch

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Paul Shapiro

@fighto

3 years

@cryptoa88676581 @codyboston19 @yakuzacats_ I was going to mention @yakuzacats_ . It’s blowing my mind that the floor is still as low as it is. The roadmap is fire and the community is HUGE.

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Paul Shapiro

@fighto

3 months

I’m happy to share that I’ll be starting a new role this week at @Uber working on the “Web Intelligence” team with the incredibly talented @jackiecchu and @Eeysirhc 🚀 🚕

Paul Shapiro

@fighto

3 months

Today is my last day at @Shopify . It’s been a wonderful time and I’m incredibly grateful to all the smart, talented individuals I’ve had the opportunity to work alongside. Something new is on the horizon. More to follow…

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Paul Shapiro

@fighto

4 years

Here they are! Individual Technical SEO Conference Session Recordings from #TechSEOBoost 2019

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Paul Shapiro

@fighto

4 years

Regex cheatsheet - I Hate Regex

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Paul Shapiro

@fighto

1 year

Shopify laid off 20% of our staff today, some of them SEOs and some content marketers. Fortunately, me and my team are safe, but I’m gutted. We’re saying goodbye to some real incredible talent.

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Paul Shapiro

@fighto

5 years

Grab a cup of coffee and start your day with my very first Whiteboard Friday! “Programming for SEOs” via @moz

Programming for SEOs

In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the...

moz.com

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Paul Shapiro

@fighto

3 months

Today is my last day at @Shopify . It’s been a wonderful time and I’m incredibly grateful to all the smart, talented individuals I’ve had the opportunity to work alongside. Something new is on the horizon. More to follow…

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Paul Shapiro

@fighto

7 years

Everything is data drive and agile. Books are sold alongside customer reviews within the displays.

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Paul Shapiro

@fighto

6 years

Landing Page Speed will now be reported in AdWords. Huge technical SEO win in my opinion. Makes the argument much easier for WPO.

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Paul Shapiro

@fighto

6 years

My presentation from @SEOMeetup on Technical SEO being more than just crawling and indexing via @SlideShare

Raleigh SEO Meetup - Paul Shapiro - Technical SEO

Raleigh SEO Meetup - Paul Shapiro - Technical SEO - Download as a PDF or view online for free

www.slideshare.net

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Paul Shapiro

@fighto

7 years

I'm excited to announce TechSEO Boost, a 100% Technical SEO conference in Boston on Nov 30. Content for Devs & SEOs!

TechSEO Boost

Check out the session recordings from our TechSEO Boost events, & discover from industry leaders how to take your technical SEO strategy to the next level.

www.catalystdigital.com

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Paul Shapiro

@fighto

3 years

I'm hiring a Technical SEO Manager for my team! Come work with me on Wired, Vogue, GQ, Vanity Fair, Bon Appetit, The New Yorker, and other awesome websites and solve interesting SEO problems. Feel free to DM me questions. Remote within the US is fine.

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Paul Shapiro

@fighto

4 years

Bulk find unused CSS/JS with Puppeteer + Chrome Coverage Report

How to bulk find unused CSS and Javascript with Puppeteer and Chrome Coverage

Bulk find assets, which are used in none of the bulk tested URLs or just in a few page types using Puppeteer

willmanntobias.medium.com

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Paul Shapiro

@fighto

4 years

Today is #TechSEOBoost ! Thank you everyone for braving the travel. It’s going to be well worth it. I can’t wait to see you all! And remember, anyone who can’t make it in person, we’re live-streaming the whole thing for free. I hope that helps your FOMO.

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Paul Shapiro

@fighto

5 years

I’m Seattle ✈️ bound for #MozCon ! I’m excited 😊, but also a little sad 😞. This is my first time away from my newborn twins 👶 👶. My wife is a goddamn champion 🥇 for enabling me to do this.

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Paul Shapiro

@fighto

8 months

@NASA The report seems to basically say that NASA needs to make a new report. Very little analysis. What has happened in the last year?

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Paul Shapiro

@fighto

1 year

Bard, can you switch me to GA4?

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Paul Shapiro

@fighto

2 years

I want to thank everyone who reached out regarding the Shopify layoffs. Fortunately, I was not directly affected by them. However, their were several individual I worked with across SEO, content, and growth who were. If you’re hiring, feel free to DM me for names/roles.

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Paul Shapiro

@fighto

3 years

Anyone remember setting their TV to channel 3 to use things?

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Paul Shapiro

@fighto

5 years

I'm VERY excited to announce that I'm speaking at @Moz 's #MozCon , July 15-17 in Seattle. Join me for 3 days of marketing fun

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Paul Shapiro

@fighto

5 years

Now that things have settled a bit, I want to wholeheartedly THANK EVERYONE—our amazing speakers, attendees, & those who tuned in via stream for #TechSEOBoost ! It was a very humbling experience. Btw: - Slides & edited video, soon ⏰! - Uncut video 🎥 :

TechSEO Boost

Check out the session recordings from our TechSEO Boost events, & discover from industry leaders how to take your technical SEO strategy to the next level.

www.catalystdigital.com

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Paul Shapiro

@fighto

6 years

I’m stoked to be having @JohnMu join us on /r/TechSEO for an AMA.

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Paul Shapiro

@fighto

4 years

Just make great content 🙄

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Paul Shapiro

@fighto

8 months

@RepTimBurchett Why would the IC-IG give a statement that denoted urgency to Congress and then not follow up on anything!? This makes not sense.

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Paul Shapiro

@fighto

6 years

Sick tip from @ViperChill on /r/TechSEO... How to Find the 'Date' Google associates to your content being published, even if it's not shown in normal search results

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Paul Shapiro

@fighto

2 years

I mentioned this to my team today. If you have to learn one Javascript method for SEO, learn document.querySelectorAll() It allows you to select part of a web page using CSS selectors and loop through them. It’s very useful for scraping, automation with browser sim, and more.

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Paul Shapiro

@fighto

2 years

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Paul Shapiro

@fighto

7 years

There are perks for Amazon Prime subscribers. They encourage scanning. Why not? It can only help them. You can also check out this way.

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Paul Shapiro

@fighto

4 years

Add Bing to your link building tool stack Bing Webmaster Tools now gives you competitive link data

Bing Webmaster Tools now gives you competitive link data

You do not need to have the site verified to see the site's link profile in Bing Webmaster Tools.

searchengineland.com

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Paul Shapiro

@fighto

6 years

We just published individual sessions videos from #TechSEOBoost if you want to pick and choose what you watch.

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Paul Shapiro

@fighto

3 years

I don’t love that the SEO community is Python obsessed tbh. I’d prefer it to be coding obsessed.

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Paul Shapiro

@fighto

5 years

SEO professionals: Do silos exist between your more technical SEO staff and your more creative, content focused staff? Do they perform different tasks or are they expected to perform all SEO-relevant tasks?

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Paul Shapiro

@fighto

7 years

Interested in Technical SEO? Register to watch the TechSEO Boost live stream on Nov 30! 👉 Sessions from: @patmeenan @rjonesx @gilboxme & Brian Ta @patrickstox @ruthburr & @Mike_Arnesen @sam_marsden @maxxeight @jroakes @fighto @ChrisHumber & more!

TechSEO Boost

Check out the session recordings from our TechSEO Boost events, & discover from industry leaders how to take your technical SEO strategy to the next level.

www.catalystdigital.com

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Paul Shapiro

@fighto

3 years

I’ve been holding back posting about the passing of @rjonesx because it’s been overwhelming. Russ was brilliant, talented, and caring member of our community. He encouraged and mentored many. He pushed members of the community to do better. 1/2

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Paul Shapiro

@fighto

6 years

I’m SO excited for #TechSEOBoost (Nov 29)! Featuring: @iPullRank @Jammer_Volts @Kevin_Indig @FrankieVSEO @TaylorDanRW @STATrob @BermanHale @BritneyMuller @ChristiJOlson @CoperniX @hamletbatista @tannerlinsley @tkadlec @michaelkebriggs @seanmalseed & MORE

TechSEO Boost

Check out the session recordings from our TechSEO Boost events, & discover from industry leaders how to take your technical SEO strategy to the next level.

www.catalystdigital.com

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Paul Shapiro

@fighto

3 years

This is also true for SEOs

Prof. Feynman

@ProfFeynman

3 years

Did you know that it’s actually possible for you to say, “I don’t know enough about this to have an opinion”

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Paul Shapiro

@fighto

7 years

Neil Patel is the Donald Trump of the SEO world. Please don't judge an entire industry by one guy.

Don't Take Security Advice from SEO Experts or Psychics

As best I understand it, one of the most effective SEO things you can do is to repeat all the important words on your site down the bottom of the page. To save it from looking weird, you make the...

www.troyhunt.com

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Paul Shapiro

@fighto

3 years

Hamlet was a great, caring man—he inspired me and I’ll really miss him.

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Paul Shapiro

@fighto

5 months

These are two members of my team at Shopify. They're not engineers, they're SEOs.

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Paul Shapiro

@fighto

5 months

I wrote a little thing last night… How to make GPTs that are useful for SEO by leveraging 3rd party APIs This example uses @dataforseo for pulling in search volumes to ChatGPT and avoiding hallucinated numbers.

Using ChatGPT's Custom "GPTs" for SEO and Keyword Research - Paul Shapiro's Search Wilderness

ChatGPT and generative AI has changed the way we do many things, and SEO is no exception. With OpenAI’s recent announcement, individuals and businesses now have the opportunity to create their own...

searchwilderness.com

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Paul Shapiro

@fighto

5 years

I know I shouldn’t be, but I’m still amazed by the percent of nerds working in SEO. It’s fantastic.

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Paul Shapiro

@fighto

1 year

Today, I got this email.

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Paul Shapiro

@fighto

2 years

1/ For the longest time I relied on RSS to stay on top of SEO news and ideas. It was only this year that Feedly made its way off of my phone’s Home Screen only to be replaced by…EMAIL. These are the top 10 newsletters I recommend for SEO professionals (and actually read)…

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Paul Shapiro

@fighto

5 years

Hey interwebz, I’m hiring. If you’re an SEO in the Boston area, let’s talk. If you’re into technical, let’s extra talk.

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Paul Shapiro

@fighto

7 months

A key part of how I’ve been doing exploratory keyword research for over 7 years was just made easy and accessible by Google. Y’all should check it out.

Google Search Central

@googlesearchc

8 months

... and the 2nd one is about improving SEO with a Search Console bubble chart. Up and to the right! 📈

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Paul Shapiro

@fighto

4 years

14 Technical SEO Takeaways from TechSEOBoost. Thanks for covering the event ⁦ @navahf ⁩!

14 Technical SEO Takeaways from TechSEOBoost

Here are the biggest takeaways that can help you maximize your website visibility and performance through advanced technical SEO in 2020.

www.searchenginejournal.com

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Paul Shapiro

@fighto

5 years

Regardless of SEO, as a user, I won’t use a website if it isn’t HTTPS.

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Paul Shapiro

@fighto

6 years

Remember to change your GA settings... Your Google Analytics Advanced Segments Are Going Away This Month, Unless You Do This via @jeffalytics

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Paul Shapiro

@fighto

7 years

BADASS Google Sheet over here -> Introducing The Cruft Finder, a Free SEO Tool by Inflow via @goinflow @balibones

The Cruft Finder SEO Tool by Inflow

The Cruft Finder helps eCommerce marketers find and remove unnecessary and potentially harmful content from Google's index. It is a free tool from Inflow.

www.goinflow.com

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Paul Shapiro

@fighto

5 years

Just wrapped up filming a video for Whiteboard Friday. It was super fun experience!

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Paul Shapiro

@fighto

4 years

After updating to WordPress 5.5 and disabling my lazy loading script, my Google PageSpeed scores are significantly improved, especially Core Web Vitals.

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Paul Shapiro

@fighto

5 years

Days later, I’m still coming down from #MozCon . It’s an incredible conference and I’m so flattered to have had the opprtunity to be a part of it. Thanks @Moz ! I can’t wait till next year.

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Paul Shapiro

@fighto

6 years

Learning Technical SEO by @kevin_indig insights from myself, @AlexisKSanders , and @bart_goralewicz .

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Paul Shapiro

@fighto

3 years

I feel like injecting meta data via http headers is extremely underutilized. I don’t think I’ve ever worked on a website that implemented things like canonicals, hreflang, or robots directives this way.

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Paul Shapiro

@fighto

5 years

Here’s my presentation from ⁦ @eu_smx ⁩ Advanced, an intro to NLP (appropriate for SEOs)

Breaking Down NLP for SEOs - SMX Advanced Europe 2019 - Paul Shapiro

Breaking Down NLP for SEOs - SMX Advanced Europe 2019 - Paul Shapiro - Download as a PDF or view online for free

www.slideshare.net

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Paul Shapiro

@fighto

6 years

Hey #TechSEOBoost , you can now get the speaker's presentations on our SlideShare account

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Paul Shapiro

@fighto

5 years

How to Automate the URL Inspection Tool with Python & JavaScript

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Paul Shapiro

@fighto

6 years

If you do SEO and have a Spark server cluster, I'd get on this! Advanced R programming for technical SEO: DIY Strong SEO Crawler with Sparkler by @VincentTerrasi

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Paul Shapiro

@fighto

4 years

Quarantine hack: I 3D printed a custom coffee scoop - made to my specifications of strength for a half carafe.

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Paul Shapiro

@fighto

5 years

So @jroakes sent me a baby care package 🙏 As he put it, “keep in mind, I’m a technical SEO so it’s very practical”. I opened it up and it a hospital blankets and a bajillion packages of baby wipes 😂 Thanks JR!

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Paul Shapiro

@fighto

3 years

It’s been 1 day since I last bought a domain name...

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Paul Shapiro

@fighto

7 years

Wow. This is killer for working with structured data.

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Paul Shapiro

@fighto

5 months

This may go down as one of my favorite decisions. Every time I have itch to open TikTok, I just end up learning German instead.

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Paul Shapiro

@fighto

4 years

How to Use Data Forecasting for SEO [Scripts Included] from @patrickstox

SEO Forecasting With 1st and 3rd Party Data & Competitor Forecasts

Predict the future performance of your site.

ahrefs.com

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Paul Shapiro

@fighto

5 years

Erm. I’m doing a Reddit AMA today on /r/TechSEO. Starts at 1pm EST.

From the TechSEO community on Reddit: I am Paul Shapiro, Head of SEO at Catalyst and Founder of...

Explore this post and more from the TechSEO community

www.reddit.com

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Paul Shapiro

@fighto

7 years

FYI, the official AMP plugin for WordPress has been updated to version 0.5

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Paul Shapiro

@fighto

2 years

Sometimes I get such a high from playing a really good board game, that it’s hard to come back down for a couple of days. Last night I played such a game, Imperial Steam from @Capstone_Games . It’s incredible.

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Paul Shapiro

@fighto

4 years

Seriously one of the best Wordpress plugins that no one is talking about

Asset CleanUp Pro: Performance WordPress Plugin - Gabe Livan

There are often times when you are using a theme and a number of plugins which are enabled and run on the same page. However, you don’t need to use all of them and to improve the speed of your...

www.gabelivan.com

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Paul Shapiro

@fighto

3 years

I just to pay my compliments to @noahlearner . Not only is he facilitating regular, quality conversations on @joinClubhouse , but he’s also doing excellent work with automation and data tools. Noah, I see how far you’ve come over the years and it’s awesome. Keep crushing it bud!

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Paul Shapiro

@fighto

2 years

There's a lot of things that people use browser extensions for, that are completely unnecessary (albeit convenient at times). This is how you evaluate status codes using Chrome Dev Tools. 1. Open Dev Tools 2. Click Network Tab 3. Select "Doc" for easy filtering 4. 👀

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Paul Shapiro

@fighto

3 years

I’m happy to announce that registration to TechSEO Boost Online is now available! Get on that. 👉

Catalyst

@CatalystSEM

3 years

BIG NEWS ‼️. Registration is open for TechSEO “Mini” Boost! Join Catalyst on 4/22 as we host a free & streamlined virtual experience that includes cutting-edge content from top technical SEOs around the world. Sign up today! #TechnicalSEO #TechSEOBoost

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Paul Shapiro

@fighto

3 years

I asked Russ to present “the state of technical SEO” at the first TechSEO Boost because represented that betterment of our industry. More science, less BS, & someone always willing to challenge. I got to know Russ as a friend over the years and he will be sorely missed. RIP 2/2

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Paul Shapiro

@fighto

6 years

Crawling & Indexing: Technical SEO Basics That Drive Revenue (Case Study) by @RobinRozhon

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Paul Shapiro

@fighto

5 years

Can we please stop taking about E-A-T? It’s Yom Kippur.

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Paul Shapiro

@fighto

5 years

I’ve just become aware that people pay attention to the order of individuals in the email to: field. Apparently I’ve been committing a business faux pas for years. The email address order I use is fairly random, usually with the people I’m most likely to forget first.

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Paul Shapiro

@fighto

2 years

Today’s my birthday and per my yearly ritual, I have to endure trying to figure out if it’s actually my birthday or if my life is just one big joke.

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Paul Shapiro

@fighto

7 years

Front-End Checklist Handy lil' reference if you're building a website. Make sure you got your bases covered.

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Paul Shapiro

@fighto

5 years

We’re doing this! #TechSEOBoost

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Paul Shapiro

@fighto

6 years

Web Performance 101: JS, CSS, HTTP, images & fonts

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Paul Shapiro

@fighto

6 years

Thanks to everyone who attended my session on SEO automation at #StateOfSearch . I’ll post my slides here once they’re up. In the mean time, register for my technical SEO conference. It’s free in-person for a limited # of seats. And 100% free to stream.

TechSEO Boost

Check out the session recordings from our TechSEO Boost events, & discover from industry leaders how to take your technical SEO strategy to the next level.

www.catalystdigital.com

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Paul Shapiro

@fighto

4 years

If I say, “I’m moving Monday’s noon meeting forward 2 hours”. What time is it (initial reactions only)? There are two different interpretations, and the one you choose says a lot about your personal perception of time.

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Paul Shapiro

@fighto

8 years

Umm... There's a Reddit comment carousel on Google mobile search!? cc: @jenstar

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Paul Shapiro

@fighto

5 years

I’ve not been very vocal about this, but I’ve recently relocated back to NJ and am working in NYC again. Hit me up for lunch, coffee, drinks! I need to reacquaint myself with the NYC SEO scene.

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Paul Shapiro

@fighto

5 years

I love @hamletbatista for writing all of these. It’s about time the SEO community got on the Python bandwagon. Using Python to recover SEO site traffic (Part one)

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Paul Shapiro

@fighto

3 years

At the same time, it’s also bittersweet news as it means that my time at Condé Nast has come to a close. Conde was unforgettable and truly the best job I’ve ever had. Much of that was due to @JShehata and the rest of the team. Thank you 🙏 2/2

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Paul Shapiro

@fighto

6 years

Thank you to everyone who came out to Boston for #TechSEOBoost yesterday, as well as all the speakers, sponsors, live streamers, and @CatalystSEM ! It was a remarkable meeting of the minds and I look forward to next year 😊

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Paul Shapiro

@fighto

6 years

It's kind of weird, but I often have to remind SEOs that content isn't for SEO. It serves many purposes and goals, some of which may be fueled by acquisition channels like SEO, but others may have nothing to do with them. #SEMrushchat

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