Companies only spend 5% of their influencer campaigns to reach these users, per a Wavemaker report.

A content marketing funnel is a collection of content that engages users at every stage of the buying journey.

Creative effectiveness is rising in importance for marketers but measuring success remains a challenge.

Digital Commerce 360's ninth annual digital marketing survey shows marketing remains a work in progress, from tactics to effectiveness.

Google Ads will allow advertisers to automatically generate ads using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), according to Dan Taylor, the vice-president of...

AI has revolutionized marketing and sales; now, generative AI is disrupting how B2B and B2C players think about customer experience, productivity, and growth.

Smartphones are the focus of our digital lives. Here are the most important likely developments in the near term.

Apple Music will come with a new player design in iOS 17; the other audio apps for CarPlay will get access to the same interface update

Discover how video content can skyrocket your website's SEO ranking in 2024. Learn effective strategies to leverage the power of videos.

Effective marketing strategies are the best and most effective way to grow any business into a success. However, doing so can at times be pretty challenging. Below are some tips you can try when...

The new Global Influencer Marketing Forecast 2023-2027 is the third edition of the influencer marketing industry’s recognized performance benchmark. Since the launch of our groundbreaking Word […]

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

Brands shouldn't be shy about selling on Instagram. Learn the best practices for creating copy, imagery and hashtags that compel customers to buy.

Should your brand find itself in the midst of a social media crisis, here are some of the most helpful questions to guide your response.

Is there a universal rule to post on social? Find out your own best times to post on social media with one simple analytics tool.

The following is a guest post by Hazel Raoult. Hazel is a freelance marketing writer

Top marketing trends in 2023 include influencer marketing, push notifications, visual storytelling, blogging, mobile optimization and email marketing.

While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success.

Explore effective strategies to improve your SMS campaign's click-through rate. Elevate your messaging and engage your audience like never before.

Dive into the world of viral marketing and elevate your brand image. Discover its potential, powerful strategies, and captivating real-world examples.

Check out the easiest way to analyze your competitors on social media - Facebook, Instagram, and YouTube included. Find out what to post and when…

Financial planning is crucial for setting and achieving business goals. Learn how to create a strong financial plan for your small business today.

The U.S. Food and Drug Administration (FDA) on Friday issued marketing denial orders to 10 companies which collectively manufacture and market about 6,500 flavored e-liquid and e-cigarette products.

Fashion company Swank A Posh grew from a corner store to online success by perfecting jeans for their target market

Learn the latest social media marketing tips and tricks to stay a step ahead of your rivals. RecurPost Blog has answers to all your social marketing questions.

Build local backlinks.

Employing a digital marketing strategy can take your pharmaceutical company to the next level by reaching a larger, more targeted audience. Here's how.

Looking for a free Instagram scheduler? We'll show you how to schedule Instagram posts for free in 3 different ways. Read more here!

Fashion company Swank A Posh grew from a corner store to online success by perfecting jeans for their target market