Zohaib Rattu @ZohaibRattu Twitter profile | Pikagi

Pikagi

Zohaib Rattu

@ZohaibRattu

3,382

Followers

457

Following

500

Media

4,661

Statuses

#knickstape . #dtc . all opinions are my own.

Joined September 2021

Don't wanna be here? Send us removal request.

Pinned Tweet

@ZohaibRattu

Zohaib Rattu

13 days

I changed majors 7 times, took a year off, and later made a complete career switch - going from product management to growth marketing. Here's why a career change can be the BEST thing for you👇 1/. It's okay to not know what you want I bounced around a lot, trying different

Tweet media one

1

8

36

Last Seen Profiles

@ntsuhg

@juntadayo

@NA2_dance

@TriHerlan

@llcooljada

@TavoriD02

@cuntyred_

@IsoHenkka

@stw_pdg

@Kxnshoi

@ColourWaysGLA

@bjornhs

@stiksz

@ASSOBRAFIR

@bokeplokalmalam

@jack_wy_flies

@aliabanysakher7

@stw_pdg

@Alegelo_

@Paperroutemar

@Paranormaws

@DrMayuran

@sportimpact_

@allanacosta7025

@zNickos

@BorisLenhard

@kristamyoung

@dezb90579m

@Mert258295Mert

@AsantiiOfficial

@KarenThorn21954

@Lozza237211

@dosukoi_ganbare

@KateJac79472707

@IIV17dADADgE6Sk

@d0bikoo

@ZohaibRattu

Zohaib Rattu

1 year

@DwightHoward Honestly, you ain’t wrong. Missing you in the nba

2

0

1K

@ZohaibRattu

Zohaib Rattu

1 year

@kellonnn yeah, it's mad weird. leave em alone after the loss. you're going to ask them questions at the press about the loss anyways.

0

1

485

@ZohaibRattu

Zohaib Rattu

2 months

@HaterReport_ and to lose by only 4 points. not bad

Tweet media one

6

7

445

@ZohaibRattu

Zohaib Rattu

2 months

@aamnaqureshi_ that's sick!

1

0

439

@ZohaibRattu

Zohaib Rattu

1 month

@FalconryFinance lololol damn i thought that was her for real

3

1

393

@ZohaibRattu

Zohaib Rattu

9 months

@NBA_NewYork man he aint even a knick anymore :(

0

0

356

@ZohaibRattu

Zohaib Rattu

2 months

@RyanRozbiani "I prefer social justice jihadi" killed me haha.

0

4

271

@ZohaibRattu

Zohaib Rattu

17 days

@AssalRad @POTUS where's the statement?

5

7

88

@ZohaibRattu

Zohaib Rattu

4 months

@theserfstv @billburr w

1

0

72

@ZohaibRattu

Zohaib Rattu

5 months

@JDSportsTalkNY @Money23Green

Tweet media one

1

1

60

@ZohaibRattu

Zohaib Rattu

14 days

@prem_thakker it takes five minutes @POTUS

2

5

57

@ZohaibRattu

Zohaib Rattu

1 year

Alright, the big news is out! I’m happy to share that I’m starting a new position as Head of Growth & Partnerships at Social Snowball ☃️! If you’ve never explored a modern DTC affiliate tool that specializes in turning customers into affiliates and managing influencer

16

2

56

@ZohaibRattu

Zohaib Rattu

1 year

@TrekkyAmy @MikeSington rear view cam - a lot of cars have them now for security recordings

0

0

53

@ZohaibRattu

Zohaib Rattu

2 months

@KnicksMuse bring back precious

0

0

54

@ZohaibRattu

Zohaib Rattu

8 months

@ImJustMeAbel @TheNBACentel @Giannis_An34 bruh he can't be that bad

1

1

46

@ZohaibRattu

Zohaib Rattu

27 days

@RamAbdu inna lillahi wa inna ilayhi raji'un

1

2

51

@ZohaibRattu

Zohaib Rattu

1 year

@HardwoodHooops @DailyLoud Lol this is true

0

0

48

@ZohaibRattu

Zohaib Rattu

1 year

@NBAhighh @BleacherReport hear*

3

0

43

@ZohaibRattu

Zohaib Rattu

8 months

The shill game has elevated.

15

6

44

@ZohaibRattu

Zohaib Rattu

1 year

@Shadowiscold @TheDunkCentral This is dirty my g hahahaha. LA really tainted this man’s legacy

4

0

38

@ZohaibRattu

Zohaib Rattu

1 year

One of the best hosts I’ve seen at a DTC event so far. Also, he’s an inspiration for people who look like me. Love what you’re doing brother! Hope to inspire like you someday! @obviceo

Tweet media one

3

1

35

@ZohaibRattu

Zohaib Rattu

1 year

YO BROOKLYN DTC! Thanks for everyone who came out last night, had a kick axe time! Shout out to the @gohitide and @LiveRecover for making this happen with @socialsnowball .

Tweet media one

Tweet media two

Tweet media three

Tweet media four

4

5

34

@ZohaibRattu

Zohaib Rattu

1 year

I experienced first hand the mental breakdown of an adult. From being hyper productive individual, to mentally collapsing, seeing illusions, becoming delusional and inflicting pain onto themselves, all for what? Prestige? Money? normalize quitting. normalize mental health

9

1

33

@ZohaibRattu

Zohaib Rattu

1 year

I never have a dull moment in NYC. Randomly met @oliver__b1 shopping around Bleecker St. We ended up getting some yemeni coffee and then met @stevenborrelli at his retail launch. After that, met some friends from college and went to an art show. From the art show, friends of

3

1

32

@ZohaibRattu

Zohaib Rattu

9 months

Took a couple of months, hope it was worth it. WE OUT HERE

Tweet media one

5

0

32

@ZohaibRattu

Zohaib Rattu

1 year

Great day in Austin yesterday! Made the drive down from Dallas to meet up with @chrismeadej , @AaronSpivak2 , and over 50 DTC brands to learn what’s new and talk shop in the Ecom space. Huge learnings for me personally were: 1. A ton of hidden gems in terms of talent can be

Tweet media one

Tweet media two

Tweet media three

9

2

31

@ZohaibRattu

Zohaib Rattu

9 months

Whenever I go to dtc dinners I’m always conflicted. Do I network? Or Do I eat this warm tasty food in front of me? No one else is ever eating. Sometimes I might find someone that’s like me who’s there for the food. We both have a mutual understanding, eat food at its peak.

18

0

30

@ZohaibRattu

Zohaib Rattu

1 year

Meet up in San Diego was lit! Thanks for showing up y’all!! Had to post a pic of a mini after party feast. Obviously you know your boy needed to get middle eastern food.

Tweet media one

Tweet media two

Tweet media three

9

4

28

@ZohaibRattu

Zohaib Rattu

2 months

@thekidet Bookmarked LOL

3

0

27

@ZohaibRattu

Zohaib Rattu

1 year

Emails with “RE:” in the prefix when they are not actual reply emails Suck every time

15

0

28

@ZohaibRattu

Zohaib Rattu

1 month

Man - it's so funny how many times I've been asked if I work for Obvi/Chew On This at DTC events. I always wonder why 🤔

9

0

26

@ZohaibRattu

Zohaib Rattu

8 months

Okay - I feel bad for everyone who aren't subscribed so here's what I wrote up + links to everything: ----- I've spoken to over 100 agencies and noticed they rely on very manual processes. They are manually reaching out to influencers, manually sending them free product samples,

@ZohaibRattu

Zohaib Rattu

8 months

Get my cheat code to influencer outreach at SCALE by subscribing to our newsletter. Send the email tonight at 10 PM EST.

Tweet media one

2

2

10

2

4

26

@ZohaibRattu

Zohaib Rattu

7 months

This is my new reality. I've never felt so old in my life.

Tweet media one

6

0

25

@ZohaibRattu

Zohaib Rattu

9 months

@BigKnickEnergy_ @basketballtalk thank god

1

0

25

@ZohaibRattu

Zohaib Rattu

10 months

Restocked

Tweet media one

Tweet media two

1

0

25

@ZohaibRattu

Zohaib Rattu

9 months

I think I might have to host a DTC dinner party. Just dinner. No networking.

@ZohaibRattu

Zohaib Rattu

9 months

Whenever I go to dtc dinners I’m always conflicted. Do I network? Or Do I eat this warm tasty food in front of me? No one else is ever eating. Sometimes I might find someone that’s like me who’s there for the food. We both have a mutual understanding, eat food at its peak.

18

0

30

9

0

25

@ZohaibRattu

Zohaib Rattu

1 year

Dallas E-commerce Club is LIVE! Shout-out to everyone who came out. Based in Dallas and interested in joining us on our next meet up? Join our slack group:

6

3

23

@ZohaibRattu

Zohaib Rattu

5 months

@broseph_stalin @piersmorgan w

1

0

21

@ZohaibRattu

Zohaib Rattu

1 year

Driving behind this car...def in DTC haha #ecomislife

Tweet media one

2

1

24

@ZohaibRattu

Zohaib Rattu

10 months

whipped up some Biryani with the wifey tonight. anti boxed masala club

Tweet media one

4

0

23

@ZohaibRattu

Zohaib Rattu

1 year

Second meet up for the Dallas E-commerce Club in the books!! Super excited to see the community keep growing.

Tweet media one

2

1

22

@ZohaibRattu

Zohaib Rattu

1 year

It's only in DTC you get people coming on meetings without a shirt on....

7

0

22

@ZohaibRattu

Zohaib Rattu

1 year

Welcome to the Social Snowball team @wiz_ecommerce !

3

3

22

@ZohaibRattu

Zohaib Rattu

5 months

girl dad <3

Tweet media one

2

0

22

@ZohaibRattu

Zohaib Rattu

1 year

Could TikTok Shops’ early success just be temporary because of the subsidized discounts? Would brands really be or should be giving away product at up to 50% off? All I’ll say is this. When I was developing a pay-via-text product back in 2020 we had a similar strategy to

Tweet media one

6

1

19

@ZohaibRattu

Zohaib Rattu

8 months

anti legacy affiliate club.

Tweet media one

0

1

21

@ZohaibRattu

Zohaib Rattu

5 months

@Armon_Sho Come through brother. Dallas is waiting for you

1

1

21

@ZohaibRattu

Zohaib Rattu

1 year

Wednesday thoughts: I love @socialsnowball . Love working here, love the people, love the customers, love the product, love the speed of execution, love the enthusiasm, I love everything about it. Everyone just cares a lot. It's a vibe fr.

3

0

21

@ZohaibRattu

Zohaib Rattu

4 months

crazy

Tweet media one

2

1

21

@ZohaibRattu

Zohaib Rattu

1 year

Finally, chilling with the homie IRL. @noatuck Hit us up if you in NY right now. Let’s grab a slice

Tweet media one

7

0

21

@ZohaibRattu

Zohaib Rattu

1 year

Fun time with the family out east on Long Island, Missed being home.

Tweet media one

3

1

20

@ZohaibRattu

Zohaib Rattu

1 year

My favorite part about Sunday mornings :)

Tweet media one

0

0

20

@ZohaibRattu

Zohaib Rattu

1 year

Got the chance to meet up with @samarowais last night in Dallas. We talked email, e-commerce, and community building. Learned A LOT from her and she’s got super chill vibes. If you don’t know her you should!

Tweet media one

3

0

20

@ZohaibRattu

Zohaib Rattu

8 months

Shoutout to @moizali and @valoutofbounds for hosting an awesome brunch today! It was amazing meeting some new dtc folks in DFW.

Tweet media one

0

2

20

@ZohaibRattu

Zohaib Rattu

10 months

fuck it. let's see what happens.

Tweet media one

4

0

20

@ZohaibRattu

Zohaib Rattu

11 months

Costco cop of the day. Imma Kirkland b0y 4 lyfe. #stayblessed my guy

Tweet media one

2

0

20

@ZohaibRattu

Zohaib Rattu

4 months

@stairwayto3dom inna lillahi wa inna ilayhi raji'un

0

0

18

@ZohaibRattu

Zohaib Rattu

1 year

If you’re a two person company, why do you have executive titles? There are 0 people to lead.

Tweet media one

8

0

19

@ZohaibRattu

Zohaib Rattu

12 days

@Dom_2k cold take: shaq is the best center of all time.

13

0

19

@ZohaibRattu

Zohaib Rattu

3 months

Please don't visit me in Dallas, I'm tired of eating brisket lmao.

4

1

19

@ZohaibRattu

Zohaib Rattu

9 months

Tweet media one

4

1

17

@ZohaibRattu

Zohaib Rattu

9 months

2-factor SMS opt-in is genius. Great work @PostscriptIO ! No more attribution theft <3

Tweet media one

1

0

18

@ZohaibRattu

Zohaib Rattu

1 year

YOOO NYC DTC! @noatuck and I are pulling up and want to meet with y'all. With us, we'll also have @JayClemm ( @gohitide ) and @SteveLeq30 ( @LiveRecover ) to unleash our pre-BFCM rage by throwing axes 🪓. September 14th at 5:30PM. See you there!!! RSVP:

Tweet card media

An Axe-Quisite DTC Evening | Partiful

Hang out and throw some axes with fellow DTC / Commerce / Shopify founders and operators. Come for the food, the drinks, the networking, the zombie apocalypse survival skills.... see you there!...

2

4

18

@ZohaibRattu

Zohaib Rattu

1 year

Happy Father’s Day to all the dads out there, past and present. Shout-out to my Dad for everything he’s provided, through all the trials and tribulations he’s gone through to make sure I can live a good life. I hope to do the same for my daughter (this is my first Father’s Day,

Tweet media one

2

0

18

@ZohaibRattu

Zohaib Rattu

6 months

Are you really in ecommerce if you don't have sciatica in your 20s?

6

1

17

@ZohaibRattu

Zohaib Rattu

8 months

A sneak peek into what's cooking up in the Social Snowball kitchen. @tomerhen x @socialsnowball course coming out soon!

2

4

17

@ZohaibRattu

Zohaib Rattu

9 months

@NBA_NewYork my guy using fb is wild

0

0

17

@ZohaibRattu

Zohaib Rattu

1 year

Happy Birthday to the homie, @noatuck ! Not many can say they work with people they actually want to hang out and grow together with.

3

0

17

@ZohaibRattu

Zohaib Rattu

1 year

Brands. Where memes come to die.

Tweet media one

3

0

16

@ZohaibRattu

Zohaib Rattu

1 year

Sad to see the layoffs that just happened in DTC. if anyone needs me to connect them to someone or wants to chat to just chat, please feel free to reach out!

5

0

17

@ZohaibRattu

Zohaib Rattu

9 months

@NBA_NewYork come to the Villanova Knicks

0

0

17

@ZohaibRattu

Zohaib Rattu

9 months

Cooking some chicken tikka masala

Tweet media one

6

0

15

@ZohaibRattu

Zohaib Rattu

9 months

Been working on this in secret for the past few months....so excited to announce that we are offering FREE Influencer and Affiliate marketing courses taught by experts in the DTC space. Our first two courses are out now: - The Ultimate Customer Affiliate Program With

4

1

16

@ZohaibRattu

Zohaib Rattu

1 year

Are you a Founder/Operator of a DTC brand based in Austin? @chrismeadej and the @socialsnowball team is hosting a dinner on October 5th - hit me with a reply in the comments and I'll dm you an invite. Note: - No +1s - DTC Brands Only

1

3

15

@ZohaibRattu

Zohaib Rattu

11 months

Did you know some brands generate ~40-60% of their yearly revenue during Q4 🤯 ? The Biggest L that I've seen Shopify brands take is not having a solid plan for BFCM. Well.... lucky for you, I worked with 10 of the top minds ( @larrykim , Mati Ram, Jonathan Maltz, Madena

1

2

7

@ZohaibRattu

Zohaib Rattu

1 year

Is no one enjoying Labor Day? When do DTC people take off?

13

0

16

@ZohaibRattu

Zohaib Rattu

1 year

Goat Biryani in the making

3

0

16

@ZohaibRattu

Zohaib Rattu

7 months

@KyrieIrving Ramadan Mubarak bro - was sitting behind you drop an easy 44 on the knicks. Wish I could've told you how inspiring you are. #stayblessed

Tweet media one

0

0

16

@ZohaibRattu

Zohaib Rattu

1 year

💅🏽

Tweet media one

7

1

16

@ZohaibRattu

Zohaib Rattu

7 months

@nyknicks The officiating was ridiculous. I thought we got rid of drawing fouls like that. SMH

0

0

16

@ZohaibRattu

Zohaib Rattu

1 year

Shirt Samples are in. Hyped to try this dtc experiment out

4

0

16

@ZohaibRattu

Zohaib Rattu

1 year

On this week's episode of Down to Commerce with Drew and Zo, Drew and Zo Discuss: - SaaS prices going up, but where are the features? - Theories as to why Coach's Parent Company, Tapestry is purchasing up luxury conglomerates. - Shopify's One-Page checkout, and is it sus

Tweet media one

2

1

14

@ZohaibRattu

Zohaib Rattu

1 year

Listening to some legends @obviceo @UncommonGoods @HelloFresh

Tweet media one

1

0

16

@ZohaibRattu

Zohaib Rattu

1 year

Seeing lots of Shopify tech stack recommendations on Twitter that lack cohesion. LOL If they can't at least integrate via Zapier, you're missing out on valuable data that you should be owning that helps you determine where your customer/user is at in their customer journey.

3

2

15

@ZohaibRattu

Zohaib Rattu

11 months

If you're a shopify app and you're not using @heymantle , you are taking an L Probably best rev ops app i've used in a minute

1

1

15

@ZohaibRattu

Zohaib Rattu

6 months

The Whalies are just TWO WEEKS away! Join us, Triple Whale, the largest Shopify brands, agencies, and technology partners in NYC for the ultimate one-day convention: The Whalies 🐳 Learn what the world's leading DTC brands are planning for 2024 and beyond 🐳 Connect with

0

0

15

@ZohaibRattu

Zohaib Rattu

1 year

I can’t believe it’s gluten free. #buildinpublic

Tweet media one

1

0

15

@ZohaibRattu

Zohaib Rattu

4 months

Helping a hair/scalp wellness brand run influencer outbound to get affiliates to sign up for IG and TTS..... that reply rate is crazy! I outlined the whole entire process, including tools, tech, and strategy in the comments. You probably want to see this if you're a DTC brand

Tweet media one

4

2

15

@ZohaibRattu

Zohaib Rattu

9 months

As we're about to close out the holiday season, The entire Social Snowball team and I want to take a moment to extend our warmest wishes to you and your loved ones and wish you a happy holiday ❤️ This year has been a whirlwind of growth and learning, and we couldn’t have done it

Tweet media one

1

1

15

@ZohaibRattu

Zohaib Rattu

7 months

@AaronOrendorff just killing it on One Thing - Profitability webinar right now. If you missed this, you missed out fr.

Tweet media one

4

1

15

@ZohaibRattu

Zohaib Rattu

5 months

I've only seen tiktok shops work for beauty brands. No one is posting their numbers (except for makeup/brushes/etc.) Anyone seeing success that is not a beauty brand? Would love to know

12

0

15

@ZohaibRattu

Zohaib Rattu

1 year

Rising CPA got you feeling down? Brands like Tabs Chocolate and Sweet Dreams are leveraging TikTok creators as affiliates to generate LEGENDARY numbers. We broke down the strategy with minds who started it all @creatorsworldd Reply 🚀 and I'll DM you the guide for free.

7

0

14

@ZohaibRattu

Zohaib Rattu

1 year

Is retention getting kinda sus? 🤔 I'll let @Conniesends and @0xWaw let y'all know. Episode is out now on Spotify and Youtube! Youtube: Spotify: Thanks again for hopping on. Twas' Litty.

Tweet media one

3

2

15

@ZohaibRattu

Zohaib Rattu

9 months

5 emails you don’t have but probably should on your Klaviyo account… ….If you're managing an affiliate program for your DTC brand. 1. Affiliate Code Discount Change 🚨 Email: Crucial for keeping affiliates informed. If affiliates promote outdated codes on platforms like

6

2

15

@ZohaibRattu

Zohaib Rattu

7 months

Affiliate marketing isn't what it once was, or at least there is a new spawn of affiliate marketing that Noah calls "Anti-Legacy Affiliates." Social Snowball is the backbone for some of the fastest-growing modern affiliate programs like Tabs Chocolate, Sweet Dreams, and The POD

Tweet media one

4

2

15

@ZohaibRattu

Zohaib Rattu

1 month

But if I did....

Tweet media one

@ZohaibRattu

Zohaib Rattu

1 month

Man - it's so funny how many times I've been asked if I work for Obvi/Chew On This at DTC events. I always wonder why 🤔

9

0

26

0

0

15

@ZohaibRattu

Zohaib Rattu

1 year

DTC peeps in San Diego! Come through tomorrow to hang out Downtown. Drinks, and food on us!! ( @InveterateHQ , @socialsnowball , @AttnagencyN , and @LiveRecover ) Sign up here: August 24th, 2023 | 5:00 - 7:30pm the deck at moonshine flats | 335 sixth ave,

Tweet card media

San Diego Monthly Meetup

events.inveterate.com

3

3

14

@ZohaibRattu

Zohaib Rattu

8 months

Should I do it?

Tweet media one

4

0

15

@ZohaibRattu

Zohaib Rattu

1 year

Congrats Klaviyo on IPOing! Coming from someone who has spent about 5 years in building product in the email and sms space, I've always been in awe of the product. Looking forward to the future of Klaviyo as a public company!

1

0

14