Steven Borrelli @stevenborrelli Twitter profile

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Steven Borrelli

3 years

We’ve taken $0 in VC money since starting @cutsclothing 5 years ago. The bootstrapped path hasn’t been easy, but it’s taught us some invaluable lessons along the way. Here are four of the biggest I’ve learned. 🧵 (1/X)

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Steven Borrelli

@stevenborrelli

2 months

Regardless of your political affiliation, consider this: President Trump was shot in the ear. He hits the ground, millimeters away from death. A few moments later, he stands up and shouts: "FIGHT! FIGHT! FIGHT!" You can't help but feel inspired. The man loves America and he's

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Steven Borrelli

@stevenborrelli

1 year

Imagine if there was a fitness prerequisite to be United States President: 20 push-ups, 10 pull-ups, 30 sit-ups, and running a mile in under 14 minutes. The standard this would set for our Nation would be profound.

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Steven Borrelli

@stevenborrelli

1 year

Coming Soon.

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Steven Borrelli

@stevenborrelli

1 year

Example 1001 of why WFH is a joke:

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Steven Borrelli

@stevenborrelli

2 years

Recently switched from audio to visual with @theallinpod + really enjoying all the charts/links this week! @DavidSacks @chamath funding opposite sides of government are why I love this show so much, yet are cordial and friends!

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Steven Borrelli

@stevenborrelli

2 years

Building a business is so hard. Someone asked me yesterday if i’ve ever been afraid of going out of business. I told them— every damn day!! It’s been that way since I started. But I tell you this. I rather have that feeling than being a consultant or VP somewhere!!! At least now,

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Steven Borrelli

@stevenborrelli

2 years

How pure is this!?

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Steven Borrelli

@stevenborrelli

2 years

@Jason I'm an example of that. I was fired/laid off in 2013. Now my company has more revenue than my old agency! Getting laid off was the best thing that ever happened to me. Don't be bitter about getting laid off, get motivated.

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Steven Borrelli

@stevenborrelli

3 years

So before you go straight to fundraising, my advice would be to try pushing forward just a bit on your own. Because when you do, you may realize that you never needed the money in the first place. Good luck everyone, rooting for you.

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Steven Borrelli

@stevenborrelli

2 years

I can't stand "change the world" type of founders. It's shallow because the dream is so vague. What about impacting 10 people's lives by providing opportunities in the form of work that they actually love to do every day. That's impact. Not some catchy slogan to impress investors

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Steven Borrelli

@stevenborrelli

1 year

The turnout today was so incredible!! @cutsclothing is just getting started. Humbled by how many entrepreneurs, founders and Rolex collectors love CUTS.

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Steven Borrelli

@stevenborrelli

2 years

The Amex lounge is a great marketing lesson. It’s successful because it’s not* inclusive, gives people a sense of status, and makes them feel special. When in reality, it’s a cafeteria with slightly better chairs. Sometimes saying “this isn’t for everyone” is the best marketing!

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Steven Borrelli

@stevenborrelli

1 year

“I love to compete. To me, business is the ultimate sport. It's always on. There is always someone trying to beat me.” - @mcuban

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Steven Borrelli

@stevenborrelli

2 years

One trend I hope dies in 2023 is the Shopify screenshot! PSA: Whatever revenue you think is cool. A bigger fish is doing that revenue in an hour or a second. Focus on getting credibility from non-revenue attributes; excellent product, exceptional CX, or world-class packaging.

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Steven Borrelli

@stevenborrelli

1 year

9.9 || 375 Bleecker St || New York @cutsclothing

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Steven Borrelli

@stevenborrelli

1 year

Hey @elonmusk just admit it, you got inspiration from @cutsclothing , I won't be mad.

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Steven Borrelli

@stevenborrelli

2 years

Can’t wait to get back to the office on Monday!!

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Steven Borrelli

@stevenborrelli

2 years

This isn’t bad. I lived at home from ages 25-27 while I started @cutsclothing . Was it a massive ego hit? Yes, but it was my startup incubator stage. No distractions, low burn + made me 100% committed to seeing the business through— bc I was committed to not being that kid who

unusual_whales

@unusual_whales

2 years

25% of adults aged 25 to 34 are living with their parents in 2021-2022, per BI.

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Steven Borrelli

@stevenborrelli

1 year

NEW YORK FRIENDS: You're Invited: Sept 9th & 10th to Cuts Grand Opening in New York City Where📍 375 Bleecker Street New York, New York 10014 When 🕐 Saturday, Sept 9th @ 11:00am Sunday, Sept 10th @ 12:00pm

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Steven Borrelli

@stevenborrelli

3 years

You see so many brands raise money and put out a press release like they won the Superbowl. But in our eyes, simply raising money isn’t a win. The win is building a community and a great business.

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Steven Borrelli

@stevenborrelli

2 years

My Mom + Dad have been the biggest supporters of mine through the years. Every time they come visit is special. My favorite part is my dad asking to hit the @cutsclothing sample room (but won’t ask in front of team) He loves cuts more than me.

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Steven Borrelli

@stevenborrelli

2 years

I’ve realized even more over the holidays that my muse is my work. Working is my stress relief. Routine is my stress relief.

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Steven Borrelli

@stevenborrelli

2 years

As a CEO of an IRL business. My advice is to leave the WFH jobs + join a company where you can show up + learn from your co-workers. WFH in your early 20s builds a slow-growth career! You gain traction from building relationships with coworkers. That doesn't happen in WFH as fast

Taylor Holiday

@TaylorHoliday

2 years

Learn to brag about yourself at work. As a CEO of a remote company I can tell you I have NO IDEA what people are doing on most days. Surface your work. Give your boss the material to build an awesome story about you!

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Steven Borrelli

@stevenborrelli

1 year

Building a brand is the most rewarding career because it has many different archetypes. You go from dreaming to doubts, to seeing the unthinkable happen. You learn so much. And the dreams get bigger + bigger. I’ve long said this but today seems like a great day to say it again.

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Steven Borrelli

@stevenborrelli

2 years

My Dad knows what’s good!!

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Steven Borrelli

@stevenborrelli

1 year

Can’t wait for the next 7 years! We’re just getting started

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Steven Borrelli

@stevenborrelli

1 year

Let's ride!

Joe Arminio (OTGA)

@JArminio21

1 year

LookIng good my guy! 💪 @stevenborrelli

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Steven Borrelli

@stevenborrelli

2 years

Underrated little morning rituals that make a big difference: 1. Bible App 2. Morning Brew 3. Cancel unimportant meetings

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Steven Borrelli

@stevenborrelli

7 days

Just left Nashville. Nashville is where the American Dream is still possible 🇺🇸 Cheap Homes Common Sense population Faith based community Hustlers who want to build something special People who love the USA 🇺🇸 Loved every minute of it.

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Steven Borrelli

@stevenborrelli

1 year

Since the time I can remember, I've always romanticized the city of New York. I was a massive Yankees fan. I really got into sports when I was eight years old, watching the Yankees go on that crazy run from '96 to 2001. As my parents were from there, I always wanted to live in

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Steven Borrelli

@stevenborrelli

2 years

The DTC slander needs to stop! Some of us have created amazing businesses from scratch. Bootstrapped, customer centric + community driven. Have real brand positioning + a long term outlook — from the start. I don’t give a f** what the market says! The market isn’t @cutsclothing

Cuts

@cutsclothing

2 years

With the Cuts 6 Year Anniversary, we wanted to pay homage to our roots. 🍎 We're going back to where it all began. Learn more >>

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Steven Borrelli

@stevenborrelli

3 years

The guy at breakfast next to me is wearing @cutsclothing do I interrupt him or let him eat in peace?

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Steven Borrelli

@stevenborrelli

3 years

Too many brands turn into money pits because of massive outside funding. People forget, businesses exist to make money, first and foremost. If you can’t build a foundation to do that, what you end up with is just a bullshit narrative.

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Steven Borrelli

@stevenborrelli

3 years

Parents are in town. #blessings

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Steven Borrelli

@stevenborrelli

1 year

Building a brand is about dreaming, creating something that doesn't yet exist. The hardest part is that there's no 'right way'; it's all subjective, dependent on testing, learning, and being unique. There's nothing more satisfying than seeing people love something you built from

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Steven Borrelli

@stevenborrelli

2 years

Out now 2. 28 — Infinity Blue Set

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Steven Borrelli

@stevenborrelli

7 months

Who loves ⁦ @MorningBrew ⁩ a bit more today?

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Steven Borrelli

@stevenborrelli

1 year

I get asked all the time what the future vision of CUTS will be! My goal is to generate $1B in yearly sales, with stores all over the world, and to show my future kids what hard work looks like. I say all the time that 'we're just getting started' because it's true! @cutsclothing

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Steven Borrelli

@stevenborrelli

1 year

The CEO's job is to be the most curious person in the organization. I constantly think there are better ways to do almost every part of our business. Love talking shop with other founders to find the tiny bit of gold to help grow our brand.

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Steven Borrelli

@stevenborrelli

2 years

A beautiful thing to see this morning! ⁦ @MorningBrew ⁩ 📈

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Steven Borrelli

@stevenborrelli

3 years

Something I’ve noticed about great founders that rarely gets talked about... They’ve trained themselves to have belief – both in themselves and in what they’re building. Here are 6 lessons I’ve learned on how to train that belief in yourself. 🧵 (1/X)

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Steven Borrelli

@stevenborrelli

3 years

Lesson #4 - Power. By not raising $, your team retains all decision-making power. We don’t have a board. We don’t have to ask some suits that only see our brand as an IRR lever what to do next. The people running the show get to do what’s best for the biz. And that’s powerful.

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Steven Borrelli

@stevenborrelli

9 months

@APompliano But how good is that Saturday cup of coffee after a long workout. That alone keeps me going

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Steven Borrelli

@stevenborrelli

2 years

Over the past year it’s been awesome finding a new reference point of what success can look like. @DavidSacks appreciate you chopping it up for a few minutes last night + giving me a bit more inspiration. Like I said, hopefully the next time we meet it’s on my bird @theallinpod

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Steven Borrelli

@stevenborrelli

2 years

You know what time it is! @Dame_Lillard rocking our sweatsuit a few nights ago!

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Steven Borrelli

@stevenborrelli

2 years

Stoked to be a finalist for EY Los Angeles Entrepreneur of the Year. During the final interviews, I got to meet some of my heroes; who have taken companies public and are worth billions. What I told them was simple, WE GOT NEXT! Better believe it! @cutsclothing

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Steven Borrelli

@stevenborrelli

2 years

When I started CUTS the "experts" told me it would be too hard to break into the t-shirt space with no funding. Now those people ask me how I did it.

Sean Frank

@SeanEcom

2 years

Most experts have no fucking idea what they are talking about

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Steven Borrelli

@stevenborrelli

2 years

Favorite quote of 2023— “The point is that we all have to be under some stress, that’s what evolution requires, if an ecosystem or an organism is not under stress they have no pressure to evolve, become fitter + compete.” @DavidSacks

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Steven Borrelli

@stevenborrelli

3 years

A lot of founders are quick to raise money because they "need it" at CUTS we been almost entirely bootstrapped since day 1. No venture capital money, all sweat equity. We did that with the help of Shopify Capital, starting with $2000 loan to over 1M. - Mini Thread Below -

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Steven Borrelli

@stevenborrelli

2 years

@social_savannah Founder here - appreciate you flagging this. It’s being taken down this very second. We don’t use non listened songs. Nice catch!!

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Steven Borrelli

@stevenborrelli

2 years

Are you serious, @klaviyo ? BFCM is one day this can't happen.

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Steven Borrelli

@stevenborrelli

2 years

Everyday I thank God for the opportunity to lead @cutsclothing . It's my absolute passion + I'm beyond lucky to wake up everyday and compete in the Sport of Business.

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Steven Borrelli

@stevenborrelli

2 years

I love February in e-commerce. The Q4 fog is starting to clear and the sunlight is poking through. The rocks of the year are built in Feb + March that make a great year!

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Steven Borrelli

@stevenborrelli

9 months

Walking is a lost art. I try to go on a few walks a day. It's one of my favorite things to do. I'll end up feeling refreshed and less stressed after walks. Build it into your schedule.

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Steven Borrelli

@stevenborrelli

2 years

Hey @Jason , congrats on losing all that weight. Seems like you are having a hard time finding the right t-shirt. Let me help you. Free @cutsclothing FOR LIFE if I get a ticket to All-In Conference. I'll gladly pay for a ticket + provide swag bags for everyone attending as well!

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Steven Borrelli

@stevenborrelli

3 years

Lesson #1 - Bootstrapping forced us to focus on doing one thing really great. We started with the elevated minimal work shirt. We had one product that we were going to perfect, and had to apply relentless focus towards it in order to stay alive.

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Steven Borrelli

@stevenborrelli

2 years

Everyone is talking like 2023 won't be a good year. It's going to be the best year yet! Book it!

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Steven Borrelli

@stevenborrelli

1 year

The statement "you are a product of the environment you surround yourself with" is incredibly true. I was fortunate to be five years younger than @paulgoodman , and when they pitched Pura Vida in my senior classroom, it inspired me to start CUTS. I was also in close proximity to

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Steven Borrelli

@stevenborrelli

1 year

Was at the US Open yesterday and saw several dozen @cutsclothing in the wild. It never gets old, spotting them. At the same time, there’s so much opportunity to see more. Several other brands with thousands! We’re just getting started!

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Steven Borrelli

@stevenborrelli

2 years

Love this input from the last @theallinpod Who is critical Who is exceptional If you're an employee in 2023 Make sure you are one of these. Be ready to grind + relish in it.

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Steven Borrelli

@stevenborrelli

3 years

Business is simple. If you say and believe you can do something. You can. In 2022 let that voice be the loudest.

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Steven Borrelli

@stevenborrelli

4 months

Love seeing @DavidSacks + @chamath putting their money where their mouth is! Great examples of leadership! #45 - #47

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Steven Borrelli

@stevenborrelli

1 year

So pumped for tomorrow!! Some more details: • Ribbon Cutting with @MarianoRivera • FREE T-Shirt Swap (give any tee, get a cuts) • Drinks by — wanderandivy & pressseltzer • Coffee by — felixroastingco • Music by DJ — monopolimusic Limited Release Hats and Tees!! Be

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Steven Borrelli

@stevenborrelli

3 years

Will CUTS ever raise money? The answer is most likely yes. But we don’t NEED to, And I hope that’s always the case. We run a profitable business that is growing exponentially. Because those two things are true, it’s completely up to us, when or if we will. We have leverage.

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Steven Borrelli

@stevenborrelli

3 years

We thought our lack of resources was a crutch, but really it’s become a massive blessing. The discipline muscle we’ve built because of it has turned into our biggest advantage. I don’t believe we would have learned this as effectively with millions in the bank from day 1.

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Steven Borrelli

@stevenborrelli

2 years

@jarodsteffes Try @cutsclothing . We have hundreds of reps that give a response time less than 6 hours. You can even tweet the CEO! I’m right here ready to serve!

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Steven Borrelli

@stevenborrelli

2 years

The Takeover

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Steven Borrelli

@stevenborrelli

2 years

Reminder: Be a Dawg Tommorow People won't always like you. People won't always agree with you. But you have the vision. Protect that. And... GO FOR IT!

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Steven Borrelli

@stevenborrelli

1 year

DTC Brands are impatient! Everyone wants everything right away! Ralph Lauren and Tommy Hilfiger have been doing this for 50 years, and they would have loved the opportunities and speed of e-commerce! We're the lucky ones! DTC brands can be too disconnected from the products.

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Steven Borrelli

@stevenborrelli

3 years

Lesson #2 - We had to learn to spend each $ efficiently. We had no other choice. We had to analyze every angle to be profitable. From our site to FB ads, we ruthlessly optimized because our lives depended on it. Every day was like Russian roulette, we could not fail.

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Steven Borrelli

@stevenborrelli

3 years

This chip has built our culture. A culture of who-gon-stop-me. Yes, it’s sort of funny, but that’s how we’ve felt every day, investing in ourselves first before taking outside money.

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Steven Borrelli

@stevenborrelli

2 years

Playtime is over! At some point, free lunches, kombucha on tap, gyms, cute cubicles is just a facade. You either love the work you do or you don’t. Real A+ players don’t need much, because they love every second!

Elon Musk

@elonmusk

2 years

@_hawko False. Twitter spends $13M/year on food service for SF HQ. Badge in records show peak occupancy was 25%, average occupancy below 10%. There are more people preparing breakfast than eating breakfast. They don’t even bother serving dinner, because there is no one in the building.

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Steven Borrelli

@stevenborrelli

2 years

Since @cutsclothing launch in 201 7, we've grown rapidly from 0-50 employees, most of them coming in the past two years. As we've brought on more talent, there have been major changes in our company culture. Here are the top 4 things I've learned: 🧵 (1/X)

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Steven Borrelli

@stevenborrelli

1 year

Hey @APompliano — check day 2… in the pouring rain! Miami is next. See you there! 📈🙏🏻 @cutsclothing

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Steven Borrelli

@stevenborrelli

5 months

The Next Chapter - 04.24.24 Excited to announce the return of the podcast 🚀 Episode #01 drops tomorrow

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Steven Borrelli

@stevenborrelli

1 year

DTC Twitter: We're hiring a Director of Growth. This person needs to be excellent at creative analysis and budget allocation. Come join a very ambitious team!

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Steven Borrelli

@stevenborrelli

2 years

@itsConnor_M let me jump in, fully custom! Appreciate it!

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Steven Borrelli

@stevenborrelli

2 years

At @cutsclothing we are a Merit based growth company. If you come in and kill it. You will be promoted. Age or seniority are just facts not purpose of promotion!!!

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Steven Borrelli

@stevenborrelli

3 years

Not enough

Allan Porter

@AllanJPorter

3 years

Yo what is Cuts advertising budget. I’m being assaulted with ads. 😂

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Steven Borrelli

@stevenborrelli

1 year

@KivaDickinson @FOS Take the money!!! Easy choice

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Steven Borrelli

@stevenborrelli

1 year

Does anyone else sometimes get super creative right before bed? It's always a tug and pull. Do I go to bed and get a full night's rest or do I stay up and see where it goes?

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Steven Borrelli

@stevenborrelli

2 years

EARLY PREDICTION: All the major retailers (spend whales) that usually crowd the Meta have had a bad year, thus leaving a spend gap in the market for the "little" Shopify brands to strike. The insurgent's time is now!

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Steven Borrelli

@stevenborrelli

1 year

My guy

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Steven Borrelli

@stevenborrelli

5 months

Excited to announce the return of the VLOG 📈 This series will give everyone a real behind-the-scenes look at the foundation of @cutsclothing Tune into the first episode today at 5 PM PST

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Steven Borrelli

@stevenborrelli

1 year

Coming soon @kylefilipowski x @cutsclothing

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Steven Borrelli

@stevenborrelli

2 years

We broke records this week as well. For all those who shopped on Black Friday. You are the reason so many people can quit their boring jobs to follow their dreams.

Harley Finkelstein

@harleyf

2 years

Shopify merchants have broken Black Friday records again. By 1 AM EST in North America on Black Friday, @Shopify merchants had already crossed $1B in sales and global sales peaked at $3.5 million per minute at 12:01pm EST. Black Friday belongs to independent businesses.

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Steven Borrelli

@stevenborrelli

2 months

A fighter like we’ve never seen before. 🇺🇸

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Steven Borrelli

@stevenborrelli

3 years

Lesson #3 - Bootstrapping has given our team an important chip on our shoulders. We’d hear brands raise millions even though they weren’t growing like us, and it kind of became a game. Let’s see how long we can last without a Series A, etc.

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Steven Borrelli

@stevenborrelli

5 months

From agency beginnings to leading a 100M+ company. This week I sat down with one of my closest founder friends the brilliant mind behind Ridge Wallets, @SeanEcom . I got the inside scoop on Ridge's success story, current ecommerce trends and how to integrate great influencers

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Steven Borrelli

@stevenborrelli

3 years

@DavidSacks @theallinpod As a CEO @theallinpod has by far been the most rational podcast for leadership, up-to-date news, and free thinking opinions from icons in their perspective spaces. Please keep it rolling!! Best pod in years!! Love the @DavidSacks rants!!

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Steven Borrelli

@stevenborrelli

3 years

Got to the office early today. Wrapping up 2021 and just sitting in my office so thankful. Beyond blessed to get to do this work everyday. 5 years ago this was the dream. I love every minute of it. Not going anywhere anytime soon. We’re just getting started @cutsclothing 📈🙏🏻

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Steven Borrelli

@stevenborrelli

2 years

DTC Twitter -- a friend recently suggested that @cutsclothing should have two ad accounts one for men + one for women bc the pixel is trained for men don't send women traffic to it. Then FB disruptors highly advised against it. Do any Ad buyers have insights on the right path?

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Steven Borrelli

@stevenborrelli

1 year

Get you a friend that looks at you like @JasonPanzer does!

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Steven Borrelli

@stevenborrelli

2 years

January in DTC land is like hitting the cold plunge after the sauna— jumping in steaming hot (from Q4) the cold water stings, the first few seconds it feels almost unbearable. But after a few minutes, you’re healed and cleansed of all your bad habits. Pop out all brand new!

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Steven Borrelli

@stevenborrelli

2 years

The best time of the day. Is early mornings.

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Steven Borrelli

@stevenborrelli

1 year

I’m addicted to competition. I love every second of it. If you come at me in any way I want to end you. Simply put. There’s no friends in direct competition! The battle is where the fun is!

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Steven Borrelli

@stevenborrelli

9 months

@chamath Klayvio Email provider; we will help you build it. Every e-commerce brand will use it.

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Steven Borrelli

@stevenborrelli

2 years

Something we say every Black Friday is…..AGAINST ALL ODDS. No matter how much we planned or how confident we think we are. It’s a rallying cry. A team mindset. The insurgents. The underdogs. No one believes in us. BFCM we’re coming.

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Steven Borrelli

@stevenborrelli

1 year

There’s no @cutsclothing without the support of my Father, Angelo. My confidence, work ethic, relationship w/ Jesus comes from his example growing up. I’m extremely lucky!

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