Wolff Olins @WolffOlins Twitter profile

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Wolff Olins

@WolffOlins

7 months

New era. New talent. New city. New identity. 💥 We wrote the rule book for creating transformative brands nearly 60 years ago and have been tearing it up and evolving it ever since. Today we’re setting out how we’ve been shaking things up and enjoying the ride! #wolffolins

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Wolff Olins

@WolffOlins

2 months

When approaching the @Decathlon rebrand, not only did we see a logo as being paramount, but we wanted to instil one that would fit across Decathlon's range of products; one that amplified its position as a leading sports brand, and cultivated a sense of pride in its employees. 💪

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Wolff Olins

@WolffOlins

2 years

Want to write to excite? Here’s a short new deck by Strategist and Writer David Stevens full of tips and exercises to get brands writing with feeling: #worldbookday #copywriting #tips #branding #brandbuilding #brandidentity

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Wolff Olins

@WolffOlins

2 months

Moving people through the wonders of sport. We partnered with @Decathlon to transform its retailer brand into a global sports brand, inviting people of all levels and abilities to move in their own way. 🏃‍♀️ Read more:

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Wolff Olins

@WolffOlins

4 years

We believe the pandemic has been a catalyst for a completely new kind of brand, a Conscious Brand. Here's what it takes to be one.

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Wolff Olins

@WolffOlins

6 years

We are thrilled to share the news that Wolff Olins leads the list of @FastCompany Top 10 Most Innovative Companies by Design for 2018! We are honoured to be part of this group of pioneering companies that exemplify the best in business and innovation.

The World’s Most Innovative Companies 2018: Design Honorees | Fast Company

Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.

www.fastcompany.com

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Wolff Olins

@WolffOlins

7 years

Join us in celebrating our newest CEO @SairahAshman ; COO for 7 years and part of the WO family for 23 #WOCEO

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Wolff Olins

@WolffOlins

13 years

80 years ago the @nytimes asked 7 visionaries to make predictions for 2011. Some are eerily accurate- read them here: http://read.bi/gTAo6S

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Wolff Olins

@WolffOlins

7 years

Our friends @TeamKnowhowUK can help you with all of life’s kit. We had a great time working with @animadetv on the experts #characterdesign

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Wolff Olins

@WolffOlins

5 years

Today we launch our new website! The site features new work, new views, our latest offer and a new showreel with sound design by our partners @SixiemeSon . Check it out

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Wolff Olins

@WolffOlins

5 years

Lights, camera, action—our rebrand for @WarnerMediaGrp is live! Read @ucllc 's full review (with extra love for the clapperboard motion 🎬) here:

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Wolff Olins

@WolffOlins

7 years

Our new website is now live! #ambitiousleaders

Wolff Olins

www.wolffolins.com

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Wolff Olins

@WolffOlins

12 years

The difference between UI and UX explained using cereal. Now that's what we call data visualisation! http://t.co/NiIcz2Nu

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Wolff Olins

@WolffOlins

2 months

Ready to play? 😉 @Campaignmag 👉

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Wolff Olins

@WolffOlins

7 years

Excited to share that our work with dotdot has won a @FastCompany Innovation by Design Award! #FCDesignAwards

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Wolff Olins

@WolffOlins

7 years

Our SF Head of Design, Forest Young, shares why tasteful design became suspect in politics this U.S. election

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Wolff Olins

@WolffOlins

7 years

How do you design emotion? @kartik_jp & @rosieisbell are exploring tools, techniques & thinking around this topic today... #servicedesign

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Wolff Olins

@WolffOlins

6 years

"There are already too many brands in the world and many of them, if we’re honest, just occupy space. I’m pretty sure a quarter could disappear overnight, and people wouldn’t really care" @MoodyThinking in @TheDrum

If 25% of brands disappeared overnight, nobody would give a FCK

Do you know how the dinosaurs were doing the day before they got wiped out?

www.thedrum.com

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Wolff Olins

@WolffOlins

10 years

We're all very sad to hear that Wally Olins has died. Here and elsewhere, though, his spirit lives on.

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Wolff Olins

@WolffOlins

8 years

"I won’t retire even if I’m sick in a hospital bed, I shall still be asking, ‘who designed this disgusting blanket?"

Bolder

@being_bolder

8 years

I need to #laugh several times a day - the most important thing in my life @themichaelwolff

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Wolff Olins

@WolffOlins

7 months

Cheers to last night — celebrating Wolff Olins’ new presence in LA with our creative community 🏝️ 🪩 We loved connecting with new and familiar faces & can’t wait for the adventures ahead… #losangeles #branding #enjoytheride

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Wolff Olins

@WolffOlins

7 years

Happy Birthday @itsnicethat , 10 years of championing creativity!🎈🎉

It's Nice That

@itsnicethat

7 years

🎈 🎉 Today It’s Nice That is 10 years old🎈 🎉 ! Here's our highlights from the last decade >

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Wolff Olins

@WolffOlins

1 year

New York City is one of a kind and will always be close to our hearts! ❤️ Throwback to the NYC identity we developed: #NYC

Sairah Ashman

@SairahAshman

1 year

Sad to see our work for NYC retired this week. Made me smile with its energy, vibrancy and New York attitude. Happy memories for a city I continue to ❤️. #NYC #NewYorkForever

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Wolff Olins

@WolffOlins

12 years

Hilarious! Crowdsourcing gone wrong...wonder how Shell is going to mop up this social media oil spill. http://t.co/5tiVnsRA

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Wolff Olins

@WolffOlins

5 years

. @elizejackson is sparking a new way for companies to signal interest in having design × disability conversations via #comicsanstakeover at #AIGADesignConf and we are here for it. #DesignTwitter

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Wolff Olins

@WolffOlins

8 years

The debate could go on! Final thought from @onyeije "Please, all of you, find more play in your work" #FutureFest16

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Wolff Olins

@WolffOlins

9 years

Thrilled to announce a new partnership with our content spirit animal, @guardian ! http://t.co/vJIPKsmzfv http://t.co/WIDf8xKeDW

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Wolff Olins

@WolffOlins

7 years

Very proud to win in the Digital Design category with our work for @TeliaCompany #dontdothisatwork #ethics #betterbusiness

D&AD

@dandad

7 years

. @WolffOlins , @dentsuaegis & @ForThePeopleAu are amongst the #crafts for #design winners this year: #DandAD17

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Wolff Olins

@WolffOlins

2 months

Great to see our own wordmark highlighted in @CreativeReview , discussing the beauty of cursive type: 💛💛💛

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Wolff Olins

@WolffOlins

2 years

Our typography work for non-profit organisation @UnderstoodOrg received a shoutout in this '40 fonts that will be popular with designers in 2023' article. 🙌

Creative Boom

@creativeboom

2 years

Good morning! We start with 40 fonts that will be popular with designers in 2023 (plus industry insight on type design this year)

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Wolff Olins

@WolffOlins

9 years

Making badges of solidarity in the WOLO office, featuring the great illustration from Jean Julien #jesuischarlie http://t.co/fWVNASarYS

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Wolff Olins

@WolffOlins

5 years

Excited to see our work with @ii_couk go live! Read the full story of our collaboration here and join the fight for your financial independence here

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Wolff Olins

@WolffOlins

8 years

Still true: "confront habits", "imagination = progress", "some truly want to be different" @themichaelwolff #WO50

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Wolff Olins

@WolffOlins

8 years

Come hang out with our SF team next Wed, May 11 for our student portfolio "Show & Tell"-

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Wolff Olins

@WolffOlins

8 years

#UX shouldn't just be affecting business but society as a whole, says WO's senior UX designer @kartik_jp

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Wolff Olins

@WolffOlins

8 years

"Design is less guru-like these days, more collaborative" "Still radical, ambitious and optimistic" @onyeije #WO50

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Wolff Olins

@WolffOlins

8 years

Welcome friends to our first #WO50 event where we look back to look forward with Patrick Burgoyne @CreativeReview

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Wolff Olins

@WolffOlins

2 months

Decathlon’s new branding sees it move away from being a retail company and "cement itself as “global sports brand” in its own right." 🥊 Thanks for sharing @CreativeReview .

Decathlon launches new branding and campaign

The sports company has unveiled a new logo, strategy and design system to help align its many ‘in-house’ labels with the overarching Decathlon brand

www.creativereview.co.uk

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Wolff Olins

@WolffOlins

5 years

We have partnered with McKinsey & Company on a series of brand projects, culminating in the recent launch of a new global visual identity. Read more on our #PartneringForImpact here ➡️

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Wolff Olins

@WolffOlins

6 years

Our chief of design @MoodyThinking writes for @itsnicethat on changing the way we consider branding "We can’t keep playing the same chords and assume people will keep listening" #IntelligentIdentity

It's Nice That

@itsnicethat

6 years

Wolff Olins on the tech-fuelled future of the humancentric rebrand >

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Wolff Olins

@WolffOlins

6 years

So proud to have been awarded with a @Cannes_Lions Silver Award in 'Creation of A New Brand Identity' for our work with @LafAnticipation . A big well done to the team! #CannesLions2018 🦁🦁🦁 Want to read more? Check out our case study: …

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Wolff Olins

@WolffOlins

11 years

Is this real life? Literally what we're seeing from our window in New York #wofilter http://t.co/EXYkHuyZ9J

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Wolff Olins

@WolffOlins

8 years

Very proud to have collaborated with @EnelGroup to help bring #EnelOpenPower to the world:

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Wolff Olins

@WolffOlins

18 days

We’re excited to share that our work with @NYBG has been named a winner in the Communication Design Category, for Brand Identity System, in the @typedirectors Club Awards!

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Wolff Olins

@WolffOlins

7 years

Thanks to the 60+ creatives at our @alisonhaigh talk @CareersUAL #GradFutures today. As you can see from the pictures - she was a big hit!

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Wolff Olins

@WolffOlins

3 months

Thrilled to see our own wordmark featured in @Monotype 's Type Trend Report 2024, under the 'Quirk' trend. 💫 This trend is about finding a balance between comfort and a little bit of chaotic energy. 😉

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Wolff Olins

@WolffOlins

6 years

Thrilled to be featured in The Dot's 50 companies to work for in 2018! #joinus #werehiring #thedot

Top 50 Companies to Work for in 2018

Top 50 Companies to Work for in 2018 by The Dots – Staff Picks & Top Tips on The Dots.

the-dots.com

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Wolff Olins

@WolffOlins

2 years

10 years since our UK athletes took to the track for the London 2012 Olympics! What did you think of our brand identity work for the Games? 👀 #London2012

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Wolff Olins

@WolffOlins

8 years

#Necessary

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Wolff Olins

@WolffOlins

6 years

Excited & honored to share our work with @thorn - an important non-profit building life-saving technology to defend children from sexual abuse. #wearethorn #thorn #WorldChildrensDay #defendhappiness

Ashton Kutcher's Nonprofit Organization Fighting Child Sex Abuse Rebrands After 5 Years

Omnicom’s Wolff Olins worked on Thorn’s image.

www.adweek.com

ADWEEK

@Adweek

6 years

Ashton Kutcher’s nonprofit organization fighting child sex abuse rebrands after 5 years:

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Wolff Olins

@WolffOlins

7 months

"We’ve taken the incredibly common typefaces, colours and even highly saturated photography styles you find in food marketing, stuck it all in a blender, and put it in the hands of young people as a tool for progress.” 🍟👉 @BiteBack2030 @CreativeReview

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Wolff Olins

@WolffOlins

9 years

Today we are immensely proud to launch The Wolff Olins Report 2015: Impossible and Now... http://t.co/mmiIEp7bf1 #WOreport

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Wolff Olins

@WolffOlins

5 years

Our Chief Design Officer @MoodyThinking tells @TheDrum why brands should get a bit more Rive Gauche with their identities

Chris Moody: Why brands should get a bit more Rive Gauche with their identities

Recent identikit rebrands for fashion houses have left many design commentators asking if brand identity is becoming boring and predictable.

www.thedrum.com

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Wolff Olins

@WolffOlins

5 years

The climate crisis is real, fast, and already here. Can Chapter Zero, a new network of business leaders, help us transition out of it? We think so and created a brand to help make it happen.

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Wolff Olins

@WolffOlins

7 years

Our work w/ Genesis wins for Digital Brand Expression & Branding Schemes @dandad ! #dandad17

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Wolff Olins

@WolffOlins

13 years

20 cool guerrilla marketing campaigns worth noting- check them out! http://t.co/STm7zNy

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Wolff Olins

@WolffOlins

9 months

We’re bringing a smile back to tech. 😊 When reimagining LG’s identity, we brought together 75 years of experience - of the brand being in people’s homes, of adapting to their needs and making life just that little bit better. Find out more here:

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Wolff Olins

@WolffOlins

7 months

Create your future through Brand. Inspire your people through Culture. Make it real, inside and out, through Experience. 🚀 And as part of this evolution of our business and our approach we’ve updated our own identity!

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Wolff Olins

@WolffOlins

7 years

“We're a biz that champions #diversity & #equality through our hiring & retention practices, as well as in our work.” @SairahAshman new #CEO

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Wolff Olins

@WolffOlins

10 years

"The best innovation can come from the naïvety of not knowing what you can't do." CEO @Karlheiselman talks at #AGC on fostering #innovation

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Wolff Olins

@WolffOlins

2 months

Moving people through the wonders of sport. 💫 @creativeboom reviews our brand transformation partnership with @Decathlon , in a recent article:

Decathlon relaunches as a global sports brand with focus on 'Wonder'

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. Global brand consultancy Wolff Ol...

www.creativeboom.com

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Wolff Olins

@WolffOlins

4 years

EQUAL WORK = EQUAL PAY It’s black and white. #EqualPayDay

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Wolff Olins

@WolffOlins

7 years

Ppl are wondering who the voice of Wolff Olins was on our #GlugLDN posters & programs. Allow me to lift the curtain & reveal @Ernest_S_Hall

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Wolff Olins

@WolffOlins

6 years

Our friends at @girleffect are empowering marginalized & vulnerable girls to change their lives & communities for good. Their youth brands are sparking social change in Ethiopia, Malawi & Rwanda. Girl Effect aims to reach 100m by 2020 #PressforProgress #InternationalWomensDay

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Wolff Olins

@WolffOlins

8 years

"We don't do things to be trendy, we do things to address the client problem" - @lisadesignnyc on future proofing

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Wolff Olins

@WolffOlins

7 years

Our new CEO @SairahAshman shares what she'll be building and bringing to her new role. #leadership #CEO

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Wolff Olins

@WolffOlins

7 years

We're out at #InnoCon today - currently admiring the always inspiring, straight talking @cindygallop 👏🏻💪🎯

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Wolff Olins

@WolffOlins

9 years

Wise words from @ErikaBrodnock in our new #WOreport 'Impossible and Now' http://t.co/cqjDtNxBdh http://t.co/Kjftno4w47

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Wolff Olins

@WolffOlins

8 years

Every day is #Designday , no?

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Wolff Olins

@WolffOlins

6 years

Our own @sidneylimyx talks to @Design_Week about the 'constantly changing' visual identity for @LafAnticipation a new cultural space in Paris #radicaleveryone

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Wolff Olins

@WolffOlins

7 years

Have you met @TeamKnowhowUK of @curryspcworld & @DixonsCarphone yet? We hope so. They're #SuperHelpful #branding

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Wolff Olins

@WolffOlins

10 years

History shows that "I have a dream" is a far more powerful starting point than "I have a strategy". @amarkumar81 inspires at #HowToChange

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Wolff Olins

@WolffOlins

8 years

Making the world a better place: @Grubhub made the bold move to go completely plastic bag free 🙌🏼 #TOBOLDLYGO

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Wolff Olins

@WolffOlins

8 years

We are very proud to have collaborated with @Zocdoc to unveil the new face of healthcare today, learn more here:

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Wolff Olins

@WolffOlins

7 years

Tomorrow is International Women's Day. This week on IG we're featuring how we think gender equality can be improved

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Wolff Olins

@WolffOlins

3 months

We delivered a transformation for @NYBG that captures the Bronx boldness, vibrancy of nature, and passion of its people.🌱 Find out more about our partnership:

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Wolff Olins

@WolffOlins

4 years

Are we seeing a new era in healthcare branding? Our Creative Director Jan Eumann talked with @CreativeReview about our work for @SageBiotech & the rise of warm and friendly identities

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Wolff Olins

@WolffOlins

9 months

Up, down, left, right, round and round again. We've worked with LG to bring new life to a familiar face. 💥 Bolder, brighter and full of character… bowing to welcome you, bopping in time with your music and gasping with amazement.

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Wolff Olins

@WolffOlins

6 years

Proud to share our work with @ModernFertility , democratizing health information and redefining the future of #fertility .

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Wolff Olins

@WolffOlins

6 years

In 2017 just 19.8% of Fortune 1000 company board members were women. Meanwhile, 63% of Wolff Olins’ senior leadership is female. Our parent network Omnicom, has a senior leadership team that is 48% female, showing things can be different #pressforprogress #InternationalWomensDay

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Wolff Olins

@WolffOlins

2 months

Meet L’Orbit. @Decathlon went 48 years without a logo, until we were challenged to create its first. Global Executive Creative Director Emma Barratt shares more about the project for @FastCompany . 👇

Decathlon gets a new logo—its first in 48 years

For its first-ever logo, the French sporting goods retailer Decathlon turned to Wolff Olins to create a mark that positioned it as a global sports brand.

www.fastcompany.com

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Wolff Olins

@WolffOlins

9 years

Luxury brands, digital marketing, the consumer and Chris Moody! Here's a round up of last week's seminar at @guardian http://t.co/bfSA0v6C8r

What does the rise of digital marketing mean for luxury brands?

As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?

www.theguardian.com

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Wolff Olins

@WolffOlins

6 years

Do your company values really mean anything? Our own Arthur Nelson says "Exceptional companies don’t just have values – they radically live them". Have a read! #companyvalues #radicaleveryone

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Wolff Olins

@WolffOlins

4 years

We've been working with @tiktok_uk on its new Creator strategy, celebrating the diversity and vibrancy of its Creators, and its new design system - 'Never the same twice'. Check out the full story on our website

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Wolff Olins

@WolffOlins

2 years

From the moment we spoke to GSK, we understood their need to make a real statement – to their people & partners, as much as to investors and the media. It was time to bring to life GSK’s purpose and strategy and accelerate their culture. See our case study

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Wolff Olins

@WolffOlins

4 years

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Wolff Olins

@WolffOlins

8 years

After 146 years, it is now...The Met via @m_e_rhodes and @WIRED

The Met Explains Its Controversial New Logo

The identity includes two new typefaces, a rich new color palette, and a new logo. It also embraces the museum's longtime nickname: "The Met."

www.wired.com

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Wolff Olins

@WolffOlins

7 years

We're #hiring in each office! #resume #interview #yourehired #career

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Wolff Olins

@WolffOlins

7 months

Huge shoutout to the incredible team that worked tirelessly to deliver this work! 👏 You can find out more about our evolution and check out our shiny new website here:

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Wolff Olins

@WolffOlins

2 months

When it comes to creativity, the only constant is change. @Patreon is the platform for creators. And its new brand is as iterative as creativity itself. Designed to reflect each creator’s individuality and give them the ownership.

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Wolff Olins

@WolffOlins

6 years

Today we're hosting our annual leadership summit! This year, we're breaking the rules with @neelay_patel @megnakamura , @MMcEttrick , @blackmilq , @cjfahey , @marcusfairs , @NutmegCEO , @Channel4 , @boilerroomtv , @MORETHAN , @Allianz @tesco

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Wolff Olins

@WolffOlins

10 years

Fleur's brief from D&AD http://t.co/MxXlYk4LG0

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Wolff Olins

@WolffOlins

4 years

Out Of Office, but make it festive 💌 This year, to help disconnect from work over the holidays, we designed festive OOO signs for your work email. Head to , right click to save your favorite, then spread the holiday cheer, one bounced email at a time

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Wolff Olins

@WolffOlins

10 years

Do less. Stay focused. Tell a tight story. http://t.co/qdByN1q1fS #marketing

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Wolff Olins

@WolffOlins

8 years

Congrats to our CEO @onyeije for making @CreativeReview 's Top 50!

Creative Review

@CreativeReview

8 years

Meet the Creative Leaders 50: driving change in the UK creative industries #CL50_2016

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Wolff Olins

@WolffOlins

8 years

Last one #Bowie by @sophiepaynter1

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Wolff Olins

@WolffOlins

8 years

Our next #Because on July 21 in the WOLO office is featuring @laurajaybee - RSVP to because @wolffolins .com for info!

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Wolff Olins

@WolffOlins

10 years

"In the era of the Internet of Everything, every company will be a technology company." @Padmasree , CSO/CTO of @Cisco

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Wolff Olins

@WolffOlins

5 years

I in 4 people in the UK will experience a mental health problem each year. No one should be ashamed. #steuartpadwick ’s art installation Talk To Me was created to support positive conversation around mental health. #talktomeLDN #timetochange

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