WARC @WARCEditors Twitter profile

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WARC

@WARCEditors

28 days

@markritson is... going on holiday? #CreativeImpact #surprise @Cannes_Lions

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WARC

@WARCEditors

4 years

It's out! Coinciding with #LIONSLive , we're proud to present The Effectiveness Code Commissioned for #CannesLions and WARC, this new global study helps you become more consistently successful at highly effective #creative #marketing . Download it here -

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WARC

@WARCEditors

5 years

Indian #dairy brand Amul is so trusted by all levels of society it does not do the sort of market segmentation other brands customarily undertake, but that #trust has been built over decades, based on #quality and a #local focus – read more: #WARCNews

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WARC

@WARCEditors

6 years

What are the world's top #effectiveness #campaigns and companies? Find out with the WARC 100 ranking. Read a summary of results here:

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WARC

@WARCEditors

5 years

Congrats again to @BBDONY @BBDOWorldwide 🍾

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WARC

@WARCEditors

2 years

The WARC Rankings celebrate excellence in creativity, media and effectiveness. This year @Ogilvy is crowned the #1 network for creativity. Huge congratulations to @otherliztaylor and the team at Ogilvy! You can access the Rankings here:

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WARC

@WARCEditors

6 years

What key themes link the most awarded campaigns for #effectiveness ? Join our webinar on 12th June (3pm BST / 10am EDT) for a closer look: #webinar #campaigns #marketing

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WARC

@WARCEditors

4 years

'The job of #brandstrategy expands from telling the brand story to building the brand system' This piece by @RGA 's @tommorton (part of our #FutureofStrategy report) was one of your #MostLoved of 2019💖 - #WARCMostLoved

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WARC

@WARCEditors

4 years

Brand-building is back for 2020. @BinetLes , the master of marketing effectiveness, offers his practical advice for building resilient brands in a new deep-dive interview for WARC -

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WARC

@WARCEditors

1 year

A massive congratulations to @WPP , who has ranked in first place for the fifth consecutive year. The holding company has now claimed top position across all three WARC Rankings! Discover more about the HoldCo & the rest of the Effective 100 here:

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WARC

@WARCEditors

3 years

You are invited to the WARC Open House on January 28! We will be opening our doors (virtually) and giving you access to all the great content available on WARC - #MakeitWARC #MarketingEffectiveness

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WARC

@WARCEditors

4 years

We've had an incredible response to #TheEffectivenessCode , presented at last week's #LIONSLive . Commissioned in partnership with @Cannes_Lions , this new global study is here to help the industry become more successful at effective creative #marketing -

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WARC

@WARCEditors

4 years

Why does your #strategy need more chaos? Watch a free re-run of our classic #WARCWebinar with @mweigel from @WKAmsterdam and @Robertc1970 from @RGA as they explain why it’s better to be interesting than to be right in this 2019 @Cannes_Lions talk -

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WARC

@WARCEditors

3 years

'Fame is the biggest driver of commercial impact' @geniusstealsco 's Co-Founder @faris argues we aren't talking enough about #fame given how important it is to any campaign or brand, in this WARC article - #FarisYakob #Marketing #Opinion #Advertising

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WARC

@WARCEditors

5 years

We're partnering with @ActResponsible 's #TheGoodReport to celebrate the best campaigns for social responsibility 2018. Congratulations to @BBDOWorldwide for being named #1 Agency Network! #Creative100

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WARC

@WARCEditors

3 years

Our new whitepaper brings together the latest thinking to help #marketers plan the most #effective approach to communications as they move into #digitalcommerce . Including research from @jameshurman , @WavemakerGlobal , @EhrenbergBass and @KNelsonField -

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WARC

@WARCEditors

3 years

Our #FutureofStrategy report uncovers what #strategists and #agencies need to do to ensure they hold and develop diverse skills and talent to match. Featuring expert contributions, including @Bodacious founder @zoescaman - #Marketing #Strategy

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WARC

@WARCEditors

2 years

Watch @JPCastlin and @JCPHankins in an exclusive presentation from @Cannes_Lions of key findings on the grand promises of e-commerce and why those who fail to acknowledge the gravity of the situation may get grounded for years to come.

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WARC

@WARCEditors

1 year

Congratulations to @Ogilvy for claiming the number 1 most awarded network for creativity for the 3rd year in a row! Discover more about the network & Creative 100 here:

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WARC

@WARCEditors

6 years

#Strategy is a lot bigger than advertising, or even communications, argues @zeusjones ’ Adrian Ho, in an essay that originally appeared in WARC’s #FutureofStrategy 2018 report. Read the piece in full and hear more from Adrian at our webinar on 22nd August.

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WARC

@WARCEditors

2 years

The #WARCMedia100 is out! Find out who make up the top 100 best performing media campaigns. Congratulations to all the winners! #WARCRankings #WARCMedia100 #MakeItWARC

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WARC

@WARCEditors

5 years

In honour of #Pride 2019 🌈we're celebrating the best #LGBT + advertising from the last years. Check out this fantastic campaign by @MediaComUK for Irish bookmaker @paddypower

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WARC

@WARCEditors

3 years

Our new #WARCGuide looks at conscious #media #investment Guest edited by @consciousadnet co-founders, @JacobDubbins and @HKingaby and featuring #expert advice from @Diageo_News , @GSK , @MSIXagency , @UN and more - #Conscious #MediaInvestment #Marketing

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WARC

@WARCEditors

5 years

@Robertc1970 @mweigel We’re leaving it up for all of July 🥳

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WARC

@WARCEditors

5 years

Global CMO @fer_machado123 reveals how @BurgerKing will be changing its media mix in the next year. Read more in the 'Key trends for media owners in 2019' sample report:

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WARC

@WARCEditors

6 years

The ground-breaking #bloodnormal campaign by AMV BBDO for feminine hygiene brand Bodyform has won the Grand Prix in the Effective Use of Brand Purpose category in the 2018 WARC Awards

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WARC

@WARCEditors

4 years

WARC from Home, our series of content for those looking to skill up in the #lockdown , includes a weekly re-run of a classic #WARCWebinar . This week's webinar feautures @rorysutherland , Vice Chairman at @Ogilvy , which we've made free for non-subscribers-

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WARC

@WARCEditors

9 years

See how your agency did in the #Warc100 global rankings - based on effectiveness competitions http://t.co/4P4aJXmSgn http://t.co/9U3viZbh15

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WARC

@WARCEditors

6 years

Discover the world’s best #creative #ideas with the Gunn 100 ranking. Check out a summary of the results:

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WARC

@WARCEditors

1 year

For the third year running, @Ogilvy claimed the number 1 most awarded network for creativity! Huge congratulations to Liz Taylor & the rest of the team at Ogilvy for not only keeping up this fantastic achievement, but for also being responsible for ten of the top 100 campaigns!

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WARC

@WARCEditors

4 years

20% of marketers plan to spend less on Facebook in 2020, while Instagram, YouTube and Google will see the biggest increase #MarketingToolkit Read more here:

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WARC

@WARCEditors

7 years

BBDO Worldwide was the top agency network in the 2017 WARC 100 and its agencies led the way in particular categories

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WARC

@WARCEditors

5 years

[New webinar] How should brands behave in an environment where consumers are way more mindful of how and what they consume? Join us along with @faris on October 17 to find out:

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WARC

@WARCEditors

4 years

The WARC Rankings #Media100 are here! Discover the world's most awarded campaigns and companies for media - #WARCRankings #BestInMedia #MakeitWARC

WARC Media 100 | 2020 WARC Rankings

Discover the world's most awarded campaigns for media. Find out more at: http://makeit.warc.com/rankings

www.youtube.com

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WARC

@WARCEditors

4 years

The #WARCGuide to #BrandActivism in the #BlackLivesMatter Era to here to help marketers navigate the challenges of addressing racial injustice and leading with #purpose . Guest edited by @kaiwright and packed with insights from prominent Black voices -

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WARC

@WARCEditors

5 years

Palau Pledge by @hosthavas Sydney has topped the WARC Creative 100 list to become the most creatively celebrated campaign of 2018! #WARCNews #WARCCreative100

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WARC

@WARCEditors

5 years

1/3 of marketers are not confident in how to build and maintain a brand. From @The_IPA and @FinancialTimes latest report. A lack of credible brand metrics is one of the contributing factors. #WarcinCannes #makeitWARC #Canneslions

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WARC

@WARCEditors

7 years

The rise of emotional advertising amongst winners at @Cannes_Lions . Read the trends report:

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WARC

@WARCEditors

5 years

We're proud to be partnering with @OMRockstars , one of Europe's leading #marketing events! Over 50,000 marketing and digital enthusiasts will take part in the annual event in Hamburg on 7/8 May. Make sure to join us there -

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WARC

@WARCEditors

1 year

After 9 years of placing in the top 5 networks for effectiveness @Ogilvy has risen one place to become the #1 network for the first time ever! Huge congratulations for this incredible achievement! Discover more about the network & Effective 100 here:

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WARC

@WARCEditors

6 years

Really excited for tomorrow's joint event with @WalnutUnlimited - #brainybar ! Spaces are limited - so arrive on time to secure a seat. 🧠

U N L I M I T E D

@Unlimited_Grp

6 years

Our speakers: @crisbalanzo , @chrispearce , @DrAmyMilton & @philbarden discuss how emotions drive effective advertising at @WalnutUnlimited next #BrainyBar session tomorrow evening! 🧠🗣️ #insight #science #marketing #emotionaladvertising

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WARC

@WARCEditors

1 year

The #1 of WARC's Top of the Pods 2022 is here! The episode our listeners loved the most this year was... 'Faris Yakob's: The Attention Economy' featuring Zoe Scaman, Matt Locke & Tony Haile. Tune in via Spotify: or Apple Music: .

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WARC

@WARCEditors

5 years

How did @CarrefourGroup 's #BlackSupermarket initiative through @MarcelAgency win a Creative Effectiveness Grand Prix at #CannesLions2019 ? Chiara Manco, Assistant Editor, Case Studies at WARC analyses the campaign in depth -

Cannes Lions 2019 Creative Effectiveness: Carrefour Black Supermarket

Watch Chiara Manco, Assistant Editor, Case Studies at WARC as she discusses the Cannes Lions Creative Effectiveness Grand Prix winner: Carrefour's Black Supe...

www.youtube.com

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WARC

@WARCEditors

1 year

A huge congratulations to @WPP who remain untouched at the top of the ranking for the 6th year running, with four networks ranked in the top ten. Discover more about the Holding Company and the rest of the Media 100 here: #WARCRankings #Media100

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WARC

@WARCEditors

5 years

. @mindshare Shanghai and @ColensoBBDO Auckland top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in Asia and Australia/New Zealand across creativity, effectiveness and media excellence – #WARC

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WARC

@WARCEditors

4 years

How can we best survive, adapt and recover from the #COVID19 recession? @aandeddb 's @BinetLes shares his valuable advice in an exclusive article included in our new #WARCGuide to #marketing in this #recession . Read a free excerpt here -

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WARC

@WARCEditors

5 years

Coming soon - we're revealing the 3 key themes from the winners of this year's Creative Effectiveness Lions. Stay tuned for our new report, launching on Wednesday. Register your interest here: #LessonsfromCannesLions #MakeitWARC

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WARC

@WARCEditors

5 years

Have you got the right long and short term balance? Get expert tips from Peter Field and other industry authorities including @BinetLes @faris and Jenni Romaniuk in the ultimate report for marketing #effectiveness . Download it here: #MakeitWARC

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WARC

@WARCEditors

6 years

Congrats to @WPP for being ranked the #1 holding company in the Gunn Media 100! View a summary of the rankings here:

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WARC

@WARCEditors

8 years

Congrats to @droga5 : 3 campaigns in #warc100 top 10 + top US creative agency

Droga5

@droga5

8 years

Honored to be recognized as one of the world's top agencies by @WarcEditors . #warc100

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WARC

@WARCEditors

4 years

Go dark or advertise? What will you do? Today we've launched our latest #WARCGuide to help you navigate and rebound from the #COVID19 #recession , with expert advice to give you the confidence to make #marketing choices that work. Get a sample here -

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WARC

@WARCEditors

5 years

#WARCinCannes is coming up! If you're attending @Cannes_Lions make sure to join us for a fantastic day of sessions which will take off with @AMV_BBDO sharing the story behind their Lions winning campaign #Bloodnormal -

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WARC

@WARCEditors

4 years

We've launched the Marketer's Toolkit - the definitive, evidence-based and practical guide for #marketers to plan for 2021. With insights drawn from over 1000 marketers and more than 20 global CMOs. Download your copy - #MarketingToolkit #Planning2021

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WARC

@WARCEditors

9 years

"When did planners start calling themselves strategists?" asks @hklefevre –

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WARC

@WARCEditors

1 year

A huge congratulations to @emc_usa - New york for taking the top spot for most awarded agency! This comes at no surprise with three campaigns ranked in the top 100. Discover more about the agency and the rest of the Media 100 here:

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WARC

@WARCEditors

2 years

We just launched the new WARC Sustainability Hub, a joint initiative with LIONS and the Advertising Association, powered by Ad Net Zero. Check out the Hub and read through the latest WARC Guide to Net Zero Marketing.

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WARC

@WARCEditors

5 years

Shout out to @BBDONY or being ranked #1 agency in #TheGoodReport @ActResponsible Congratulations to the team team! Find out more here:

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WARC

@WARCEditors

4 years

Join our #WARCWebinar this Wednesday 15th April with award-winning marketers @faris & Rosie Yakob as they give you tools and strategies to help you navigate during COVID-19 - #Webinar #Learning #Marketing #COVID19

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WARC

@WARCEditors

4 years

The new #EffectivenessCode is here to help the industry become more successful at highly effective creative #marketing , including a long-awaited universal language. Learn more about this major global study, commissioned in partnership with @Cannes_Lions -

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WARC

@WARCEditors

4 years

Calling all #freelance strategists – in response to these unprecedented times we're giving you free access to all our ' #Marketing in the #COVID19 crisis' content for free until the end of June. Register here to access the content -

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WARC

@WARCEditors

2 years

Watch The Big Question: Do We Need New Rules for a New Generation of Brands? with @jameshurman of @PreviouslyCo and @tommorton of @RGA . WARC subscribers can watch our complete line-up from Cannes Lions on WARC Talks >

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WARC

@WARCEditors

2 years

Celebrating excellence in creativity, media and effectiveness, WARC Rankings 2021 is the ultimate global independent benchmark for marketing world-wide. Campaigns from @WPP , @Ogilvy , @McDonalds , @DIESEL and more. #WARCRankings #Creativity

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WARC

@WARCEditors

3 years

#WAFE2021 Brand Purpose Bronze Winner - Kellogg's Frosted Flakes: Tony The Tiger – From cereal salesman to activist – Congratulations to @frosted_flakes and @LeoBurnettChi for a brilliant reinvention and repurpose of Tony! 🐯

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WARC

@WARCEditors

7 years

'The perfect brand strategy is to admit imperfections' @rshotton speaking @warc Behavioural Economics session @FestofMarketing

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WARC

@WARCEditors

7 years

Brands are failing to address the use of female stereotypes in their advertising

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WARC

@WARCEditors

3 years

What are the top #trends in #media and #society this year? Don't miss our #webinar with @CaratGlobal 's @dancall as he discusses 12 trends and their implications for brands. Register to join live or receive a copy of the recording - #WARCTalks

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WARC

@WARCEditors

4 years

Our biggest #MarketingToolkit is now out! Full of expert advice, it outlines the priorities and challenges facing brands in 2020 with guidance on how to meet them: - #MakeitWARC

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WARC

@WARCEditors

4 years

Our most important #WARCGuide ever is now available to help companies that pledged support for #blacklivesmatter move forward effectively and lead with #purpose . With key pieces by leading Black voices, including @Deutschinc 's @husanioakley -

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WARC

@WARCEditors

5 years

Tonight we are at the @Cannes_Lions Creative Effectiveness awards of which we are sponsors. Exciting, good luck all. #makeitWARC #canneslions

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WARC

@WARCEditors

5 years

The Creative 100, Effective 100 and Media 100 WARC Rankings have all been released, but which companies ranked the highest across all three? View the Best of the Best winners today:

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WARC

@WARCEditors

4 years

Make sure you're prepared for 2020 with the ultimate guide to marketing trends. Download the #MarketingToolkit2020 - #MakeitWARC

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WARC

@WARCEditors

7 years

. @bbhlondon wins Effective Social Strategy Grand Prix for KFC Dirty Louisiana campaign #WARCAwards

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WARC

@WARCEditors

3 years

Discover the 5 key trends that will help marketers adapt at speed to the year ahead. Download the Marketer's Toolkit 2022, out now - #MarketersToolkit2022 #Planning2022 #Marketing #Strategy #MakeitWARC

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WARC

@WARCEditors

2 years

This week, Lena Roland, Head of Content for WARC Strategy, sits down with @SamuelBrealey , Marketing Consultant and @hammer_mt , Founder of Vexpower to discuss the perils of data-driven oversegmentation. Listen to the podcast here >

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WARC

@WARCEditors

8 years

Today we announced 2016 results from our #warc100 : ranking the world's top campaigns & companies. Full results here:

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WARC

@WARCEditors

5 years

. @BBDOWorldwide heads the networks table for an impressive 13th consecutive year and with 22 different offices contributing to their total #WARCNews #WARCCreative100

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WARC

@WARCEditors

5 years

Our Brand & Marketing Director is on stage now at #whatspossible20 in London! #makeitwarc @SpecialistWorks

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WARC

@WARCEditors

3 years

The latest #WARCGuide looks at what really works in #B2Bmarketing . With expert advice from some of the best in the industry, including @wiemersnijders , @marketinglaowai and @lenapetersen . Get a free sample - #B2BMarketing

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WARC

@WARCEditors

9 years

We've ranked the world’s best marketing campaigns in the #Warc100 - see the results here http://t.co/abcmvt4qIO http://t.co/W2AXl2FCZ3

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WARC

@WARCEditors

5 years

Successful brands spend 82% of their budgets on #TV and #digital channels combined according to WARC’s new Media Allocation Benchmarks report – read more: #WARCNews

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WARC

@WARCEditors

8 years

Australian racing use Instagram, influencers, & CX to attract millennials |

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WARC

@WARCEditors

1 year

Due to unprecedented demand we've extended the availability of The Gravity of e-Commerce by another week! You can now get access to the exclusive WARC white paper with @JPCastlin & @JCPHankins until 19 February. Click here to sign up & read the full report

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WARC

@WARCEditors

7 years

Congrats to @BBDOINDIA for 'Share the Load' - the year's top marketing campaign according to the #WARC100

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WARC

@WARCEditors

6 years

WARC winners Rachel Courtney & Nick Maddison @the7stars focused on fun for Gold winning campaign #SuzukiSaturdays . 70% of @SuzukiCarsUK test drives result in sales #warcmediaawards

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WARC

@WARCEditors

4 years

Our special #COVID19 series is here to help, with insights to guide your marketing strategy through these unprecedented times, including a list of free resources for non-subscribers - #Coronavirus #Marketing #Strategy

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WARC

@WARCEditors

1 year

The second most awarded creative agency for effectiveness is @AlmaAgency Miami - who are also the most improved agency, rising from 45th last year. Huge congratulations! Discover more about the creative agency and the rest of the #Effective100 here:

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WARC

@WARCEditors

5 years

Many marketers are still making the error of focusing their #digital attention on short-term activation and thus neglect the importance of #brand building, according to @BinetLes , head of effectiveness at @aandeddb – read more: #WARCNews

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WARC

@WARCEditors

5 years

Challenger brands have 5 things in common. Number 1: they understand the difference between efficiency and effectiveness. Yeah, we like that. And they took the definitions from #admap 2018 👌🏻 #canneslion #makeitWARC @eatbigfish

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WARC

@WARCEditors

6 years

Les Binet & Peter Field will host tomorrow's #WARCWebinar sharing insights from their new @The_IPA report "Effectiveness in Context". Tune in to hear new findings on marketing in a digital world

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WARC

@WARCEditors

5 years

Congrats to @ProcterGamble for taking the #1 advertiser spot in the "Best of the Best" ranking across creativity, effectiveness and media! See the "Best of the Best" winners here:

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WARC

@WARCEditors

5 years

Suzanne Powers, Global CSO at @McCann Worldgroup and 2019 #CannesLions judge shares her insights on this year's #CreativeEffectiveness winners in our latest report. Download it here - #LessonsfromCannesLions #MakeitWARC

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WARC

@WARCEditors

7 years

This year's #1 digital/specialist agency is... @proximityLDN ! #WARC100

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WARC

@WARCEditors

3 years

Hat tip to #WAFE2021 Gold winner in the Sustained Growth category @cossette Toronto for @sickkids for the powerful insight to stop talking like a charity and start acting like a performance brand.

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WARC

@WARCEditors

2 years

We’re excited to be back at the Cannes Lions International Festival of Creativity this month! Over the next few days, we'll be releasing more details of the sessions, panels and events we're hosting so watch this space. #WARCatCannesLions #WARC #CannesLions2022

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WARC

@WARCEditors

4 years

The WARC #MediaAwards Best Use of Data category winners have been announced! 🏆 @Starcom , @Mindshare China and @touchecanada are behind some of the winning campaigns -

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WARC

@WARCEditors

4 years

We spoke to @eve_sleep 's CEO @cherylcalverley on the factors that drive effectiveness for the brand. Don't miss our new #masterclass video series featuring 4 leading marketers sharing their own #ecommerce insights, experiences and challenges -

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WARC

@WARCEditors

6 years

Want to learn about #digitalmedia but not sure where to start? Here are 5 key articles from WARC:

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WARC

@WARCEditors

3 years

Our new whitepaper examines the role of #brand investment in today's #marketing mix, as consumers increasingly switch their spending to #digital channels. Featuring insights from @EhrenbergBass , @KNelsonField , @jameshurman , Dr @Grace_Kite and more -

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WARC

@WARCEditors

7 years

How agencies can deal with consultancies' rise: @TheBediz @YoungRubicam from WARC's new Future of Strategy report

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WARC

@WARCEditors

4 years

Which lessons can we take from the world's most #awarded brands? Our latest report looks at the #strategies behind highly successful work, with lessons on how to stay relevant in a time when recession looms. Download a sample for free -

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WARC

@WARCEditors

3 years

We're pleased to announce that WARC has joined the #UnstereotypeAlliance as a global ally, convened by @UN_Women . Alongside @un_stereotype , we will work to challenge harmful #stereotypes in the #advertising industry, to help create a more #equal world -

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