Zoe Scaman @zoescaman Twitter profile

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Zoe Scaman

2 months

So excited to finally share a project that's been over a year in the making,“The Creation Generation.” A groundbreaking study, in partnership with The Walton Family Foundation & Dubit, which represents one of my most ambitious endeavours yet.

The Creation Generation

thecreationgeneration.com

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Last Seen Profiles

@Cream701

@Orion7614

@TanteS4ng3

@glorbis

@alejandropeters

@stw46

@OfficialPooda_

@EdrisTareq

@PeterMelnick

@KAEDING_PERF

@deane_barker

@4REJeB8N2p3PW64

@Ururi_Rapis

@JelaiAndres

@montoy_ah

@CaledonianKitty

@JeseniaWhyte

@JilatanJilbab

@chigyo_p

@OxygenPotasium

@OfFireBrimstone

@realsophierayne

@j32lhUuSQpWZLEf

@CharlesDan15170

@DevoeJoseph

@ddeonghwas_tiny

@sundar__raghav

@JilatanJilbab

@kerrywekelo

@szk_kounan

@ImAvinashKhanna

@Coolfacts_07

@LaNaveInvisible

@bribricheri

@shoplab77

@COOLSHIRT

Zoe Scaman

@zoescaman

2 months

Wow. McKinsey are offering staff 9 months full pay, career coaching & CV help if they agree to spend the time job hunting to leave the company, in a bid to reduce headcount amid a huge downturn.

Why McKinsey is paying staff to leave

Employees can forget clients and spend up to nine months looking for a job — all while on the consultancy’s payroll

www.thetimes.co.uk

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Zoe Scaman

@zoescaman

2 months

Misogyny is the most dangerous ideology in the world. Yet we don’t call it that. Misogynistic men who kill are terrorists. Yet we won’t call them that. Misogyny is spreading like a virus to young boys globally. Yet we won’t call it out.

Bondi Junction mall attack: 'Obvious' killer targeted women, Sydney police say

Joel Cauchi, 40, fatally stabbed six people in a crowded Sydney shopping centre on Saturday.

www.bbc.co.uk

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Zoe Scaman

@zoescaman

2 years

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Zoe Scaman

@zoescaman

4 years

In an unintentionally hilarious video released by Japan’s Fuji-Q Highland amusement park, two execs ride a rollercoaster in complete silence to showcase a new rule of 'no screaming' in an effort to curb CV19. Instead they suggest you "scream inside your heart.” via @futurism

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Zoe Scaman

@zoescaman

3 years

Here it is. Brace yourself.

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Zoe Scaman

@zoescaman

4 years

In Seville, Spain they are not accepting #quarantine as an excuse for not working out. This fitness instructor hosts a workout from a rooftop —and people join his class from their balconies. More of humanity’s awesomeness

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Zoe Scaman

@zoescaman

4 years

NBC's new streaming service Peacock hid a cake recipe in the terms and conditions.

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Zoe Scaman

@zoescaman

1 year

Still pinching myself that this is home.

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Zoe Scaman

@zoescaman

5 years

@jameelajamil A man chased me down the road yesterday after I left the gym. He'd been waiting for me, said he'd been watching me exercise & he liked how I looked when I bend over, he then demanded my number saying 'I'm going to take you out'. Now I'm anxious to go back in case I see him again.

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Zoe Scaman

@zoescaman

3 years

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Zoe Scaman

@zoescaman

2 months

This morning, I wrote a tweet about the rise of misogyny as an ideology, suggesting we need to be more conscious of it Since then, I've been inundated with vile comments, rape & death threats in my DMs If you didn't believe misogyny was a thing before, I hope you see it now

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Zoe Scaman

@zoescaman

1 year

Introducing Audrey Noelle Scaman-Warren. Face from Daddy 💗 Attitude from Mummy 😉 Born at 12:32pm weighing 6lbs exactly. Birth was complicated but we’re both doing fine.

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Zoe Scaman

@zoescaman

4 years

Yep.

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Zoe Scaman

@zoescaman

4 years

Last week, I won a contract with the NBA to build out a brand, fandom & new commercial model for a superstar player & his wider team Today, I've won a contract to create a brand new global fashion label, from scratch, for Amazon & you know what, I'm fucking proud of myself

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Zoe Scaman

@zoescaman

3 years

Nike have released the world's first hands-free sneaker, the Nike GO FlyEase. Originally designed to make life easier for people with disabilities, they actually work for anyone who wears shoes. I'm a fan.

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Zoe Scaman

@zoescaman

3 years

Fucking 🔥 Nike's 'Cryptokicks' patent allows for the 'breeding' of 2 NFTs to create a shoe 'offspring' that can then be made into custom sneakers THIS is the type of crazy cool shit that NFTs unlock that no one's thinking about yet Pay attention

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Zoe Scaman

@zoescaman

3 years

I’ve figured out a way to stop the Twitter DM bad behaviour From now on, if you send me an unsolicited dick pic or a shitty message, I’m going to turn it into an NFT, etching it onto the blockchain with your name attached as the artist You want it gone? You’ll have to pay me 😉

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Zoe Scaman

@zoescaman

3 years

I am not fucking around.

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Zoe Scaman

@zoescaman

2 years

Wendy’s roasts are coming in hot 🔥😂

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Zoe Scaman

@zoescaman

2 years

OMG... TikTok’s Francis Bourgeois (the trainspotter) in the new Gucci x The North Face campaign. ☠️🔥

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Zoe Scaman

@zoescaman

3 years

I always, ALWAYS, write my decks in a word doc first to ensure I have the content & the narrative down before I even think about opening up keynote. We tend to get lost in slides, we focus too much on padding & visuals, the story gets lost. Write it out in text first. Trust me.

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Zoe Scaman

@zoescaman

2 years

I've been a bit quiet on here lately & that's not just because I needed to sleep for a year after finishing the cottage renovation It's because rather unexpectedly (& wonderfully), this happened & it's currently kicking my ass I've never been so exhausted/excited/horribly sick

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Zoe Scaman

@zoescaman

3 years

Gents, do you think your unsolicited dick pics are works of art? Well, now they can be! Because we’re helping the women who receive them to both mint them AND make a mint in the process 💰😉 Introducing in collaboration with . @veryseriousltd . 🍆🍆🍆

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Zoe Scaman

@zoescaman

3 years

1/ Right, I've spent all day finishing this monster of a deck on 'the New Formula For Fandom' and I'm so nervous/excited that I can't wait for next week to launch it, so I'm releasing it NOW:

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Zoe Scaman

@zoescaman

5 months

Australian Lamb are by far one of the best brands to work on, their track record is brilliant and this latest one is no exception. Check out their past brilliance in the next tweet...

Guillaume Huin

@HuinGuillaume

5 months

i've seen crazy ads in my life but NOTHING compares to this.

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Zoe Scaman

@zoescaman

2 years

1/ In the last few days we've seen two examples of execs asleep in their offices, which are touted as the type of behaviour that shows 'commitment' & 'ambition' One is Sam Bankman Fried. The other is Esther Crawford at Twitter. Both are fucking ridiculous.

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Zoe Scaman

@zoescaman

3 years

Thanks Dad 💜

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Zoe Scaman

@zoescaman

3 years

One of the most important things you can do is to put your principles front & centre We often know the names, yet we continue to go for drinks with them, coffee meetings, etc. In doing so, we are complicit Call them out in order to call them in How they react is up to them

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Zoe Scaman

@zoescaman

2 years

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Zoe Scaman

@zoescaman

3 years

I get asked a lot about the difference between an influencer and a creator, so many people think they're the same thing, just with different names. They're not. Here's my starter-for-10 definition.

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Zoe Scaman

@zoescaman

3 years

Old Brand vs New Brand

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Zoe Scaman

@zoescaman

2 years

I absolutely love this. In 2019, Hungary created a musical road, which will play a tune to you, if you drive at the correct speed. It's been so popular that they're now expanding it to feature new songs & audio effects.

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Zoe Scaman

@zoescaman

3 years

Waking up to an email confirming an awesome new project for which I beat out RGA and AKQA...without a pitch. It can be done. 💅🏻🎉

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Zoe Scaman

@zoescaman

21 days

He’s here 💙

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Zoe Scaman

@zoescaman

3 years

I'm taking my foot off the gas for a few days. I slept straight through my alarm this morning & I'm still exhausted, this has taken a bit of a toll on me. Thank you to everyone who has shared, engaged & rallied behind this. Keep going. Stay angry. Speak Up. Demand Action.

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Zoe Scaman

@zoescaman

3 years

The wonderful . @robynhfrost suggested we create a mega-doc of industry mentors who you can reach out to, who will offer their time FOR FREE & who genuinely want to help. Here it is. If you're a mentor, please add your name to this list & circulate.

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Zoe Scaman

@zoescaman

3 years

Front page of The Guardian app this morning…

Advertising sector has #MeToo moment as blog sparks women’s anger

Campaigner Zoe Scaman has collected women’s stories and is calling for policy change in the industry

www.theguardian.com

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Zoe Scaman

@zoescaman

9 months

Over the last few days, myself & some very senior women in the ad industry have received odd & inappropriate messages from the CEO of a very large brand on LinkedIn We chatted amongst ourselves & agreed to take action Their chief people officer has been notified ALWAYS SPEAK UP

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Zoe Scaman

@zoescaman

2 years

It all just feels a bit pointless at the moment, doesn’t it. Advertising, brands, NFTs…in the face of all of this. Struggling to find any motivation, whilst watching this unfold.

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Zoe Scaman

@zoescaman

4 years

BMW Canada discovered that 33% of people seeking to buy a luxury home are also looking to buy a car, so they photoshopped BMW’s into the driveways of those luxury homes on real estate sites, generated 37k new prospects. Smart.

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Zoe Scaman

@zoescaman

2 years

I am absolutely loving this campaign from @WhollyVeggie by @partylandla - so so good.

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Zoe Scaman

@zoescaman

3 years

After 17 weeks of waiting, probate has finally been granted and my dream cottage is mine! Now comes the very real, very scary part…massive renovations 😬

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Zoe Scaman

@zoescaman

3 years

I had a call with a huge global brand today who are actively looking to decrease their spend on ads & to instead go direct-to-creators, allowing them unleash their own forms of creativity & to earn equity. These new models are coming, fast. Agencies - Clock. Ticking.

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Zoe Scaman

@zoescaman

4 years

Did you know that the popular saying - “A jack of all trades is a master of none” - is actually only half of the story? The full saying is - “A jack of all trades is a master of none, but oftentimes better than a master of one.” Go spread your wings. #generalist

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Zoe Scaman

@zoescaman

4 months

LEGO have launched a genius Valentine's Day kit, called 'Brick Date', combining LEGO brick building, with conversation cards (think We’re Not Really Strangers), greeting cards, a LEGO heart lock and more. So smart.

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Zoe Scaman

@zoescaman

3 years

Hyundai, Dodge & BMW are all turning to nostalgic masculine car culture in order to entice more people into electric vehicles. BMW = 70's coupe Hyundai = retro sedan Dodge = muscle car Making electric cars an aesthetic choice, rather than purely a sustainable one. Smart.

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Zoe Scaman

@zoescaman

3 years

1/ The 'insight' box on creative briefs used to baffle me & I often crossed it out. At a talk a few years ago, I went off on how paralysing the need for insight is for planners, how the hell are we supposed to uncover hitherto unknown truths about humanity every single time?

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Zoe Scaman

@zoescaman

2 years

The best type of fan-mail is Dad-mail. 💜

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Zoe Scaman

@zoescaman

5 years

@_chloelovesme @jameelajamil Definitely going to report it now. But I've been sat with it for the last 24 hours worrying if they'll take me seriously or just tell me to shrug it off. But the gym is my meditation & now I feel violated and anxious about being there.

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Zoe Scaman

@zoescaman

3 years

Stop valuing speed over progress.

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Zoe Scaman

@zoescaman

3 years

I’d like to ask very senior & capable men to please stop taking up space in my inbox asking me how you can be better. 1. The books are there, read them 2. The training is there, do it 3. The programs are there, ask them I can’t fix this for you, that’s your responsibility.

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Zoe Scaman

@zoescaman

2 years

Discord is not a strategy. People screaming into a server is not a community. NFTs are not about shitty collectibles and PR inches. If you’re going to explore Web3 as a brand, do it from a place of strong foundations & business acumen, not a broken hype-based playbook.

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Zoe Scaman

@zoescaman

4 years

1/8 The advertising industry should be quaking in their boots right about now. Because they are being intensely squeezed on all sides - creativity, content & distribution And I'm willing to bet that most can't even see what's happening & how fast it's coming around the bend

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Zoe Scaman

@zoescaman

3 years

Gucci just dropped their first ever 'digital-only' sneakers, designed by Alessandro Michele. Buyers can 'wear them' in social media photos, similar to how you'd use a face filter, or they can wear them on their avatars in VRChat & online game Roblox.

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Zoe Scaman

@zoescaman

2 years

It’s a little girl 💗💫

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Zoe Scaman

@zoescaman

2 years

Crazy to think that 4 yrs ago at my last agency job, I let an egomaniacal narcissist bully me into believing that I wasn't good enough Just look at me now The next time a small man gets in your way, simply step over his sorry ass & continue on your path to pursue your potential

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Zoe Scaman

@zoescaman

2 years

Well, this ruined my day.

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Zoe Scaman

@zoescaman

3 years

Might be a controversial take but I am very much over manifesto style ads. They say so much without saying anything at all. I want stories, comedy, thrills, silliness, characters, weirdness, art, drama… Anything but another clip montage with an earnest voice over.

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Zoe Scaman

@zoescaman

3 years

1/2 I just heard from a junior strat that another mid-weight strat has been charging them for mentoring I am horrified Mentoring is NOT paid, it's a pay-it-forward gesture that we give to young strats to support them, to be a sounding board, to share what we've been given.

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Zoe Scaman

@zoescaman

2 years

So this happened 💜🎄

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Zoe Scaman

@zoescaman

4 years

Robert Pattinson does his own photoshoot for @BritishGQ GQ whilst in isolation and it is spectacular.

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Zoe Scaman

@zoescaman

25 days

At 34 I started my own business At 36 I bought my first home At 37 I met the love of my life At 38 I had my first child At 39, my second will arrive I’ll be 40 this year & I feel like life is just beginning There’s no deadline You’re not ‘old’ at 30 Aging is fucking awesome

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Zoe Scaman

@zoescaman

4 years

This is utter genius. The Santa Brandbook...

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Zoe Scaman

@zoescaman

3 years

I’ve had several clients with big media/creative agency retainer relationships reach out to me today to ask me what they can do to demand change from tomorrow. They’ve also asked if the agencies they work with contain some of these problematic characters. I’ve replied.

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Zoe Scaman

@zoescaman

3 years

Un-fucking-believeable, I shared this same post on LI only to have a random guy jump in my comments daring to suggest that he knows more about this campaign & its origin than I do (even though I worked on it) & that I may be overstating my involvement. When will this shit stop?

Zoe Scaman

@zoescaman

3 years

Facebook memories has just reminded me that 10 years ago, Share A Coke was born... Arguably the biggest project of my career and so much fun.

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Zoe Scaman

@zoescaman

2 years

Ad blockers are arriving via AR glasses. Another push to design stuff people actually want to spend time with - playful, interesting, evocative, experience-led, community-based...

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Zoe Scaman

@zoescaman

3 years

Also the amount of DMs from women today saying ‘the man who abused me/assaulted me/emotionally destroyed me has reshared your piece and is pretending to be a good guy’ - astounding. We are sharing your names. We know who you are. You can’t hide behind faux feminist tweets.

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Zoe Scaman

@zoescaman

3 years

Microsoft Teams is the Nickleback of video-conferencing platforms.

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Zoe Scaman

@zoescaman

3 years

WOMEN DON'T OWE YOU NICE. I will not package my frustration and anger in a way that's sweet and palatable. I also don't owe you an explanation, my time or my energy. That's it. That's the tweet.

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Zoe Scaman

@zoescaman

3 years

Web3 needs more women. Insidious misogyny is rife. I’d really like to see this exciting new world unfold in a way that doesn’t continue to platform and reward shitty bro behaviour & narrow minded, self serving needs.

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Zoe Scaman

@zoescaman

7 years

@CeylanWrites I love that guy. He's the mascot of Parsons Green and if he's fine, then we will all be too.

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Zoe Scaman

@zoescaman

2 years

4/ But let me tell you, this is not what ambition, drive and dedication actually looks like. Instead, it resembles a lack of boundaries, self respect and a healthy working ethos. And I know, because I've been there.

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Zoe Scaman

@zoescaman

2 years

7/ Pedestaling and praising this type of behaviour is toxic and it's dangerous We should be calling it out, not encouraging it We should be disgusted, alarmed and horrified by the cost we're expected to pay to show our worth - to casually trample on our lives/health/happiness

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Zoe Scaman

@zoescaman

7 months

One brilliant way to use ChatGPT for strategy work is to get the obvious, cliched and overused angles out of the way, fast. That way you can concentrate on unexplored and unique ways in (which tools such as ChatGPT, Perplexity and Claude can also help with).

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Zoe Scaman

@zoescaman

1 year

Genius.

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Zoe Scaman

@zoescaman

2 years

6/ I even had a heart attack at 32 years old due to the stress, lack of sleep and poor health that all of this caused. And when I told my agency, as I was lying in the hospital, they simply asked me if I was still coming in for the pitch team catch up that day. I shit you not.

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Zoe Scaman

@zoescaman

2 years

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Zoe Scaman

@zoescaman

2 years

I know a lot of people are celebrating this. But I hate it. 'We're in them' is creepy AF, especially coming from a brand which is supposed to be on our side, championing our needs & our health/safety. I don't want my tampon to sexualise being inserted into me. It's gross.

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Zoe Scaman

@zoescaman

3 years

Learned a new trick recently from TikTok, build all of your decks in a 16x9 format. Keeps the information sharp and punchy, it's way more mobile friendly for clients who are scrolling on the go and it forces you to get succinct, rather than lost in slides. Loving it.

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Zoe Scaman

@zoescaman

2 years

Every time I tweet about pregnancy, I lose followers. So to any new followers, just a heads up that: I am a strategist I do cool work I share a lot of trends/inspo But, I am also soon to be a mother & my twitter is multifaceted, just like me So if you don't like it, tough shit

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Zoe Scaman

@zoescaman

2 years

In the last 12 mos I’ve bought a 400 yr old cottage, renovated it top to bottom, moved from London to Sussex, met a wonderful man, fallen pregnant, continued to build my business & today, alongside a team of geniuses, I launch the biggest project of my career I need a nap 😴

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Zoe Scaman

@zoescaman

3 years

Yes, yes I did.

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Zoe Scaman

@zoescaman

2 years

I am 37 years old and I still have not found a method of putting on a duvet cover that doesn’t result in me swearing, sweating and wanting to throw the whole thing out of the window.

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Zoe Scaman

@zoescaman

2 years

Lesson no.1 for 2022: when it comes to money, stick to your guns.

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Zoe Scaman

@zoescaman

1 year

Still in the hospital. Still attached to surgical bags. Still a longer road to recovery than we’d anticipated. But she’s so worth it 💫

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Zoe Scaman

@zoescaman

3 years

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Zoe Scaman

@zoescaman

3 years

1/ A lot of men are asking me 'what can I do?' So here's what I suggest, if you're brave enough: Go back through your memories & honestly think about the moments when you fucked up, when you laughed, when you turned a blind eye, when you let a woman down. Write a list.

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Zoe Scaman

@zoescaman

8 months

As if running a business & having a 9.5 month old baby with a military partner who’s away so much of the time wasn’t tough enough, I’m adding more to my plate with baby no.2 due late Spring! 🎉😬 Two under 18 months. Rihanna did it, so…🫠

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Zoe Scaman

@zoescaman

3 years

Strategists - if you’re not diving into & learning about gaming, the power of communities, the creator economy, creator commerce, Web3, NFTs, fandoms & flywheels…you are missing a trick. I am flooded with work in this space & the demand is only growing. Get smart ASAP.

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Zoe Scaman

@zoescaman

3 years

Why are we so obsessed with growth, upward hockey stick curves, bigger equalling better? Why can't we find new metrics for success for businesses, brands and ourselves? Why is it always about more, rather than enough? Why is it about scale, rather than what's sustainable?

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Zoe Scaman

@zoescaman

3 years

I deleted Clubhouse I think it’s a brilliant evolution & has inspired myriad other platforms & potential copycats, allowing for more participation & feedback within audio content, but while it remains a deluge of notifications, zero curation & screaming into the void, I’m out

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Zoe Scaman

@zoescaman

3 years

Great strategists = great writers So, if you want to improve your strategic thinking, write Learn to craft narratives, weave arguments, structure stories & develop your own voice And you don't need to write about strategy, ideally don't, choose anything that's interesting 💫

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Zoe Scaman

@zoescaman

2 years

9/ And if it doesn't, the talent drought will continue because we are literally killing them I don't want any one else to suffer burn out, broken relationships, shit diets and sleep patterns or a fucking heart attack in their 30's, all because a supermarket needs a new tagline

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Zoe Scaman

@zoescaman

3 years

The more I sit with it, the more pissed off I am about the FB/Meta name change. The base layer of the Metaverse is about a shared space, collective ownership, a flourishing of creativity. And in one fell swoop, Zuck has co-opted the entire premise & promise for his own gain.

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Zoe Scaman

@zoescaman

3 years

Some well-meaning people this week have suggested that my piece came from my having a 'tantrum', being incendiary or emotionally unstable That is both patronising & untrue I am calm, I am in control & I am standing in my power - that is the foundation of my writing & my actions

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Zoe Scaman

@zoescaman

1 year

I love this. Anonymous French artist, Ememem, repairs cracks in pavements & walls with beautiful mosaic art, describing himself as ‘bitumen mender, sidewalk poet and macadam surgeon’, whose aim is to ‘illuminate the wounds of urban fabric’

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Zoe Scaman

@zoescaman

3 years

On Christmas Day 2019, my boyfriend & I broke up, after years of sidelining my needs & ambitions, focusing all of my energy on him Fast forward a year & though it's been bumpy, I'm so proud of what I've achieved, re-routing my energy to centre myself, to build my dreams Onwards

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Zoe Scaman

@zoescaman

6 months

We’re having a little boy 💙👶🏻

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Zoe Scaman

@zoescaman

1 year

This.

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