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Guillaume Huin Profile
Guillaume Huin

@HuinGuillaume

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Senior Marketing Director @McDonalds 🇺🇸 Ex-Head of Social

Chicago, USA
Joined June 2018
Don't wanna be here? Send us removal request.
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@HuinGuillaume
Guillaume Huin
9 days
This is the current selection of global products available at McDonald's HQ. What would you try first?
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@HuinGuillaume
Guillaume Huin
3 months
i've seen crazy ads in my life but NOTHING compares to this.
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@HuinGuillaume
Guillaume Huin
20 days
If you can still do this with your friends, you have no idea how lucky you are. Memories for life, jokes that no one else will understand, nicknames you never thought could be invented, pressure like you're about to take a World Cup final penalty kick and laughing so hard you're…
@soupytana
tana
21 days
boys still go over to each others houses to play video games???
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@HuinGuillaume
Guillaume Huin
1 year
two years since we announced the #BTS meal at McDonald's and my experience of social media marketing was changed forever by ARMY
@McDonalds
McDonald's
3 years
Coming this May: The BTS Meal
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@HuinGuillaume
Guillaume Huin
1 month
To the person who currently holds 1,370,044 McDonald's loyalty points in the app, I don't know who you are, but I want you to know you're currently the top holder in the US
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@HuinGuillaume
Guillaume Huin
2 months
McDonald's Japan created a cat shaped hashbrown visual for national cat day tomorrow. They never miss.
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@HuinGuillaume
Guillaume Huin
2 years
just asked the @McDonalds social team if they could confirm we had followed each @BTS_twt members on IG and this is the reply i have received
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@HuinGuillaume
Guillaume Huin
9 months
it's been 833 days and the BTS meal posts are still McDonald's most liked and retweeted posts ever. Unmatched.
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@HuinGuillaume
Guillaume Huin
9 months
I have received so many questions about the Grimace Trend and how McDonald's handled it. I shared on LinkedIn but here is an insider view from the social media team of what happened : - if you think we planted the grimace shake trend, thank you. So much. But you think way too…
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@HuinGuillaume
Guillaume Huin
4 months
@Arkunir Quand Matthias Steiner avait promis une médaille d’or à sa femme, décédée juste avant les jeux olympiques de 2008. Et ensuite il s’est passé ça…
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@HuinGuillaume
Guillaume Huin
7 months
One of the best piece of (brand) content I’ve ever seen. Real tangibles, focusing on scale and timeliness. Smooth tie back to the product. Deliciously witty. Perfection. No notes. Bravo Apple.
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@HuinGuillaume
Guillaume Huin
2 years
@McDonalds 1. snack wraps 2. BTS Meal 3. BTS Sauces 4. all day breakfast 5. bagels 6. sriracha sauce 7. and the salad shakers just in case you're welcome
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@HuinGuillaume
Guillaume Huin
1 year
@JulianGumbo Before working on the campaign, we all spent months listening to fans, getting into their work, reading for hours how ARMY and BTS were behaving on social and beyond, what does OT7 mean, etc... We had one person in the team in particular who was an absolute fan since day one and…
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@HuinGuillaume
Guillaume Huin
3 years
#BTSARMY it was not planned, but we saw all your reactions and YOU made this happen! Photocards will be available with merch only! #BTSxMcDonalds #BTSxMcD
@McDonalds
McDonald's
3 years
just got off the phone with the guys, photocards are coming with merch
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@HuinGuillaume
Guillaume Huin
9 months
someone must be facing the biggest dilemma of their career at this very moment
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@HuinGuillaume
Guillaume Huin
26 days
This Filet-o-Fish ad from McDonald's Norway is sending me.
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@HuinGuillaume
Guillaume Huin
24 days
France's Olympic Uniform for Paris 2024 is immaculate.
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@HuinGuillaume
Guillaume Huin
7 months
the filet-o-fish skincare routine is undefeated
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@HuinGuillaume
Guillaume Huin
3 years
@wabe7ernal 🥺💜🧈 🍟
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@HuinGuillaume
Guillaume Huin
1 month
And you are the top points holder by a margin of 400k points, so please, feel free to use some
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@HuinGuillaume
Guillaume Huin
2 years
exactly 1 year ago, @BTS_twt and the #BTSARMY broke our @McDonalds social listening tool, it could not cope with the excitement the #BTSMeal generated on launch day. same thing happened on announce day (4.19). i wish we would have been able to answer everyone💜good times
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@HuinGuillaume
Guillaume Huin
3 years
#BTSarmy Exclusive Footage of @BTS_twt + @McDonalds Commercial FILM is FINALLY HERE. See you all SOON💜 #BTSxMcDonalds #TheBTSMeal is finally available! @BTS_twt #BTS #BTS_Butter #BTSxMcD @bts_bighit
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@HuinGuillaume
Guillaume Huin
4 months
ok this is good advertising
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@HuinGuillaume
Guillaume Huin
25 days
McDonald’s will sell 3 Krispy Kreme doughnuts nationwide by end of 2026 : - the Iconic Original Glazed - the Chocolate Iced with Sprinkles - the Chocolate Iced Kreme I cannot wait to see how you all will hack our menu with this new addition. I 100% plan to make Krispy Kreme…
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@HuinGuillaume
Guillaume Huin
10 months
every social media manager tonight
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@HuinGuillaume
Guillaume Huin
10 months
received this cake from a partner at the office to celebrate grimace's birthday. OBSESSED.
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@HuinGuillaume
Guillaume Huin
3 years
since i joined the US to handle @McDonalds social media, i've been lucky enough to work with top artists and their fans. But the ARMY, the fans of @BTS_twt ... it's just something else. So pure, smart, funny and powerful. i am in awe.
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@HuinGuillaume
Guillaume Huin
7 months
i want to personally apologize to every copywriter in the world
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@HuinGuillaume
Guillaume Huin
2 months
A thread about McDonald's latest campaign. 1/7 On 2.26, McDonald's becomes WcDonald's, as an hommage to the name used for decades in mangas & anime to refer to McD. New logo, japanese name, flipped arches, it's WcDonald's now.
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@HuinGuillaume
Guillaume Huin
8 months
seeing Sadao Maou from The Devil is a Part-Timer in a McDonald's store for the As Featured In campaign makes the little kid in me that grew up with manga and anime so happy and proud
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@HuinGuillaume
Guillaume Huin
3 years
if u get the #BTSMeal in the US, open @tiktok_us and use the sauce to unlock an EXCLUSIVE #btsxmcd effect 🧈💜 please show us your best selca with your bias #BTSARMY
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@HuinGuillaume
Guillaume Huin
2 months
Olympic posters often are minimalistic. Paris 2024 said "not today".
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@HuinGuillaume
Guillaume Huin
3 years
@discoav1 @wabe7ernal you are too fascinating to be missed!
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@HuinGuillaume
Guillaume Huin
1 year
@Blue_And_Grey_ @JulianGumbo these sauces were iconic, maybe one day we can bring back the sauces as collective memory and nostalgic experience. let me dream ok! ahah :)
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@HuinGuillaume
Guillaume Huin
2 years
live view from the @McDonalds feed
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@HuinGuillaume
Guillaume Huin
15 days
9.23am : Earthquake in Manatthan 9.24am : Empire State Building posts on X
@EmpireStateBldg
Empire State Building
15 days
I AM FINE
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@HuinGuillaume
Guillaume Huin
23 days
Lyft won social media today.
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@HuinGuillaume
Guillaume Huin
1 year
hey MIDZYS, look who made it to Times Square 😏🔥 #ITZYxMcDonalds #ITZY
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@HuinGuillaume
Guillaume Huin
26 days
Merch from McDonald's France is a big oui.
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@HuinGuillaume
Guillaume Huin
2 months
1/ There is a fair debate about the choice of "being an unhinged brand" on social. But there's one thing I know about Duolingo: building this level of idolized brand persona requires extreme strategic acumen, diabolical focus and clockwork consistency across teams.
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@HuinGuillaume
Guillaume Huin
5 months
The best job in the world, AKA my @McDonalds social media director role, is about to be available real soon. Stay tuned. Notis on.
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@HuinGuillaume
Guillaume Huin
3 years
#BTSARMY OMG LOOK at #jimin destroying the tower of mcnuggets #jhope built I’m crying it’s too much 💜🍟🧈 #BTSMeal #BTSxMcD #bts #BTSxMcDonalds
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@HuinGuillaume
Guillaume Huin
2 months
if i get rich im not telling anyone but there will be signs
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@HuinGuillaume
Guillaume Huin
3 months
No logo. No name. And yet, no doubt who this is about.
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@HuinGuillaume
Guillaume Huin
7 months
Same content. Same posting time. IG : 1.5M views, 165K likes Tiktok : 100k views, 6K likes If someone says they know how a content will perform on social, I want their formula.
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@HuinGuillaume
Guillaume Huin
7 months
Social media leaders can become CMOs. Social media leaders can become CMOs. Social media leaders can become CMOs. Social media leaders can become CMOs. Social media leaders can become CMOs. Social media leaders can become CMOs.
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@HuinGuillaume
Guillaume Huin
6 months
Tomorrow. 9pm ET. Loki. Sylvie. McDonald's. For all time. Always.
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@HuinGuillaume
Guillaume Huin
8 months
1992 will always be my all-time favorite.
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@HuinGuillaume
Guillaume Huin
2 months
@sama this was the third
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@HuinGuillaume
Guillaume Huin
6 months
@JJK_Mya my other OT7
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@HuinGuillaume
Guillaume Huin
3 years
legal when they check the brand's twitter account
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@HuinGuillaume
Guillaume Huin
1 month
@Mlondon83 i'll pretend i never saw this
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@HuinGuillaume
Guillaume Huin
8 months
For All Time. Always. McDonald's x Loki + Sylvie Reunion. Exclusive content.
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@HuinGuillaume
Guillaume Huin
1 year
tampax really said twitter might die idgf anymore
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@HuinGuillaume
Guillaume Huin
3 months
@tswifterastour DID YOU MEAN CLOCK???
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@HuinGuillaume
Guillaume Huin
1 year
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@HuinGuillaume
Guillaume Huin
2 years
one day i want to visit the cemetery of all the brands' tweets that never got approved. probably the funniest place on earth and no one will ever know.
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@HuinGuillaume
Guillaume Huin
1 year
i want to personally apologize to every social media strategist and copywriter in the world.
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@HuinGuillaume
Guillaume Huin
8 months
Time to reveal everything there is to know about @McDonalds “As Featured In” campaign. Spoilers ahead. Thread below.
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@HuinGuillaume
Guillaume Huin
7 months
happy birthday to me. thank you to everyone who made once again this year crazy special on X, the mcdonald's fans, the Loki fans, the BTS ARMY fans, the grimace fans, the genshin impact fans, the FFVII fans, the JJK and AoT fans, etc... it's an honor! cannot wait for what's next.
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@HuinGuillaume
Guillaume Huin
3 years
social media manager leaving for the weekend
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@HuinGuillaume
Guillaume Huin
3 years
gentle reminder
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@HuinGuillaume
Guillaume Huin
2 months
This is the smartest real-time ambush marketing commercial I’ve ever seen in my life for Super Bowl
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@HuinGuillaume
Guillaume Huin
8 months
SINCE YOU ASKED NICELY LOKI AND SYLVIE AT McDONALD'S IN HD (ZOOM IN TO SEE THE SWEET N SOUR ON THE MENUBOARD)
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@varianart_
e
8 months
GIVETHE HD VERSION OF THIS
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@HuinGuillaume
Guillaume Huin
5 months
can i get uhhhhhhhhhhhhhhhhhhhhhhhhhhh new @mcdonalds social media director?
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@HuinGuillaume
Guillaume Huin
4 months
This is what brilliant social media listening looks like.
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@HuinGuillaume
Guillaume Huin
2 years
@McDonalds ok now we want these
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@HuinGuillaume
Guillaume Huin
4 months
I've been quiet for a bit here. I was saving my most important words for this moment. Je t'aime, Maria.
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@HuinGuillaume
Guillaume Huin
1 year
i just received the best gift that’s ever been gifted in the history of gifts 😭
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@HuinGuillaume
Guillaume Huin
4 months
@JJK_Mya WE WILL BE THERE NO MATTER WHAT
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@HuinGuillaume
Guillaume Huin
9 months
thoughts and prayers to all the social media managers asking leadership and legal to approve their X videos today
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@HuinGuillaume
Guillaume Huin
17 days
I got my Green Card. And a soothing sense of belonging with it. I left France in 2020 for a two-year stunt. Now, I have a US fiancée, a dog, the best job and a fire community on X. Thank you USA. Honored & grateful to be here. I'll do my best to make it count and give back 🦅
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@HuinGuillaume
Guillaume Huin
3 years
no one : me to my boss : fyi there is a Among Us shaped McNugget from a #BTSMeal about to be sold for $51K on eBay. will keep you posted.
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@HuinGuillaume
Guillaume Huin
1 year
wow... the response to this tweet is... I have no words. im melting like butter. it's DOPE. Absolute MIC drop to you all. The best is Yet to come. Thank you 💜
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@HuinGuillaume
Guillaume Huin
8 months
Dear Loki Fans, your support is everything. If you are in the US, we're preparing something special for you. We're taking parts of one of our restaurant in Brooklyn back to the 80's, when the iconic reunion between Sylvie and Loki took place. Expect vintage crew costumes,…
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@HuinGuillaume
Guillaume Huin
6 months
Hi.
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@HuinGuillaume
Guillaume Huin
1 year
social media managers, you deserve the world
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@HuinGuillaume
Guillaume Huin
3 years
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@HuinGuillaume
Guillaume Huin
8 months
“let’s meet by the happy meal wall at McDonald’s HQ”
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@HuinGuillaume
Guillaume Huin
11 months
yes, making this on a twitter page followed by 4.7M fans is my job
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@HuinGuillaume
Guillaume Huin
1 month
@A_dmg04 that person can get everything they want ahah
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@HuinGuillaume
Guillaume Huin
3 years
@McDonalds i'll save these 2 but thank you
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@HuinGuillaume
Guillaume Huin
5 months
crocs x mcdonald's limited edition drops tomorrow in the US.
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@HuinGuillaume
Guillaume Huin
11 months
your new phone background
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@HuinGuillaume
Guillaume Huin
11 months
can I get uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuh new McDonald's social media manager?
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@HuinGuillaume
Guillaume Huin
8 months
The As Featured In "movie" shows McDonald's as a universal language, building bridges between a Wong Kar-Wai movie, Friends, The Devil is a Part-Timer!, Blankman, Clueless, 30 Rock, Seinfeld, The Office, Coming to America, Aquí no hay quien viva, Loki and many more. Ecstatic.
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@HuinGuillaume
Guillaume Huin
8 months
Making sure everyone knows Sylvie made it to McDonald's employee of the month, at least until she met Loki again.
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@HuinGuillaume
Guillaume Huin
5 months
A limited and collector edition of the legendary McNugget Buddies, designed by Kerwin Frost, will be available at McDonald's starting 12.11.23.
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@HuinGuillaume
Guillaume Huin
3 years
@McDonalds THE DOG is the only possible answer don't @ me
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@HuinGuillaume
Guillaume Huin
2 years
social media for a well-known brand vs for a brand new one where you need to create all the follower base are two completely different jobs. i kinda know how to do the 1st one, but genuinely no idea how to do the 2nd one. very few do actually. i have the BIGGEST respect for them.
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@HuinGuillaume
Guillaume Huin
3 years
@McDonalds i have never been so happy to approve a tweet love u hi-c
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@HuinGuillaume
Guillaume Huin
24 days
Sour Patch Kids is cooking something. New profile name. New profile picture. Whatever it is - a product line launch or a way to remind adults they're always one candy bag away from feeling like kids again - it is a smart rollout and impeccable use of insight so far.
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@HuinGuillaume
Guillaume Huin
1 year
@octopustothepar it just felt like fans around the world could all a common experience at the same time and I think that's also what made it so special..
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@HuinGuillaume
Guillaume Huin
9 months
Loki, Coming to America, Seinfeld, The Office, The Devil is a Part Timer, The Fifth Element and Palace, looking good above McDonald’s in Times Square
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@HuinGuillaume
Guillaume Huin
3 years
@Luxisjimined @wabe7ernal @gcftjikook13 thank you for tagging me! i had not seen it 🥺
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@HuinGuillaume
Guillaume Huin
10 months
adding this referral to my mid year review
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@HuinGuillaume
Guillaume Huin
8 months
The McDonald's x Loki 1982 takeover opens from 12pm to 7pm ET today , in Brooklyn, 6620 Park Bay. Until 9.1. In this location ONLY and today ONLY, the "As Featured In" Meal, including the sweet'n'sour inspired by Loki Season 2 will be at 1982 prices. $2.54. Yes.
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@HuinGuillaume
Guillaume Huin
1 year
getting ready for all your “i want one” comments
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@HuinGuillaume
Guillaume Huin
2 months
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@HuinGuillaume
Guillaume Huin
8 months
rate my setup
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