If you can still do this with your friends, you have no idea how lucky you are. Memories for life, jokes that no one else will understand, nicknames you never thought could be invented, pressure like you're about to take a World Cup final penalty kick and laughing so hard you're…
To the person who currently holds 1,370,044 McDonald's loyalty points in the app, I don't know who you are, but I want you to know you're currently the top holder in the US
I have received so many questions about the Grimace Trend and how McDonald's handled it.
I shared on LinkedIn but here is an insider view from the social media team of what happened :
- if you think we planted the grimace shake trend, thank you. So much. But you think way too…
@Arkunir
Quand Matthias Steiner avait promis une médaille d’or à sa femme, décédée juste avant les jeux olympiques de 2008. Et ensuite il s’est passé ça…
One of the best piece of (brand) content I’ve ever seen. Real tangibles, focusing on scale and timeliness. Smooth tie back to the product. Deliciously witty. Perfection. No notes. Bravo Apple.
@McDonalds
1. snack wraps
2. BTS Meal
3. BTS Sauces
4. all day breakfast
5. bagels
6. sriracha sauce
7. and the salad shakers just in case
you're welcome
@JulianGumbo
Before working on the campaign, we all spent months listening to fans, getting into their work, reading for hours how ARMY and BTS were behaving on social and beyond, what does OT7 mean, etc... We had one person in the team in particular who was an absolute fan since day one and…
#BTSARMY
it was not planned, but we saw all your reactions and YOU made this happen! Photocards will be available with merch only!
#BTSxMcDonalds
#BTSxMcD
exactly 1 year ago,
@BTS_twt
and the
#BTSARMY
broke our
@McDonalds
social listening tool, it could not cope with the excitement the
#BTSMeal
generated on launch day. same thing happened on announce day (4.19). i wish we would have been able to answer everyone💜good times
McDonald’s will sell 3 Krispy Kreme doughnuts nationwide by end of 2026 :
- the Iconic Original Glazed
- the Chocolate Iced with Sprinkles
- the Chocolate Iced Kreme
I cannot wait to see how you all will hack our menu with this new addition. I 100% plan to make Krispy Kreme…
since i joined the US to handle
@McDonalds
social media, i've been lucky enough to work with top artists and their fans. But the ARMY, the fans of
@BTS_twt
... it's just something else. So pure, smart, funny and powerful. i am in awe.
A thread about McDonald's latest campaign.
1/7 On 2.26, McDonald's becomes WcDonald's, as an hommage to the name used for decades in mangas & anime to refer to McD.
New logo, japanese name, flipped arches, it's WcDonald's now.
seeing Sadao Maou from The Devil is a Part-Timer in a McDonald's store for the As Featured In campaign makes the little kid in me that grew up with manga and anime so happy and proud
@Blue_And_Grey_
@JulianGumbo
these sauces were iconic, maybe one day we can bring back the sauces as collective memory and nostalgic experience. let me dream ok! ahah :)
1/ There is a fair debate about the choice of "being an unhinged brand" on social. But there's one thing I know about Duolingo: building this level of idolized brand persona requires extreme strategic acumen, diabolical focus and clockwork consistency across teams.
Same content. Same posting time.
IG : 1.5M views, 165K likes
Tiktok : 100k views, 6K likes
If someone says they know how a content will perform on social, I want their formula.
Social media leaders can become CMOs.
Social media leaders can become CMOs.
Social media leaders can become CMOs.
Social media leaders can become CMOs.
Social media leaders can become CMOs.
Social media leaders can become CMOs.
one day i want to visit the cemetery of all the brands' tweets that never got approved. probably the funniest place on earth and no one will ever know.
happy birthday to me. thank you to everyone who made once again this year crazy special on X, the mcdonald's fans, the Loki fans, the BTS ARMY fans, the grimace fans, the genshin impact fans, the FFVII fans, the JJK and AoT fans, etc... it's an honor! cannot wait for what's next.
I got my Green Card.
And a soothing sense of belonging with it. I left France in 2020 for a two-year stunt. Now, I have a US fiancée, a dog, the best job and a fire community on X.
Thank you USA. Honored & grateful to be here. I'll do my best to make it count and give back 🦅
wow... the response to this tweet is... I have no words. im melting like butter. it's DOPE. Absolute MIC drop to you all. The best is Yet to come. Thank you 💜
Dear Loki Fans, your support is everything. If you are in the US, we're preparing something special for you. We're taking parts of one of our restaurant in Brooklyn back to the 80's, when the iconic reunion between Sylvie and Loki took place. Expect vintage crew costumes,…
The As Featured In "movie" shows McDonald's as a universal language, building bridges between a Wong Kar-Wai movie, Friends, The Devil is a Part-Timer!, Blankman, Clueless, 30 Rock, Seinfeld, The Office, Coming to America, Aquí no hay quien viva, Loki and many more. Ecstatic.
social media for a well-known brand vs for a brand new one where you need to create all the follower base are two completely different jobs. i kinda know how to do the 1st one, but genuinely no idea how to do the 2nd one. very few do actually. i have the BIGGEST respect for them.
Sour Patch Kids is cooking something.
New profile name. New profile picture.
Whatever it is - a product line launch or a way to remind adults they're always one candy bag away from feeling like kids again - it is a smart rollout and impeccable use of insight so far.
@octopustothepar
it just felt like fans around the world could all a common experience at the same time and I think that's also what made it so special..
The McDonald's x Loki 1982 takeover opens from 12pm to 7pm ET today , in Brooklyn, 6620 Park Bay. Until 9.1. In this location ONLY and today ONLY, the "As Featured In" Meal, including the sweet'n'sour inspired by Loki Season 2 will be at 1982 prices. $2.54. Yes.