Thomasbcn @Thomasbcn Twitter profile

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Thomasbcn

3 years

Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017. Here's my additional 2cents:

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Thomasbcn

@Thomasbcn

3 years

Google's iOS apps release cycle before & after Apple asks to disclose privacy labels. Thie pattern is probably just a coincidence. We all know "transparency forms the bedrock of [their] commitment to users"...

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Thomasbcn

@Thomasbcn

1 year

I've worked remotely for 5+ years, and I still have no idea how people get any shit done from a public café

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Thomasbcn

@Thomasbcn

3 years

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Thomasbcn

@Thomasbcn

6 months

Google under @sundarpichai : an army of Nelson Bighettis In the own words of an 18-years Googler: "Google's culture eroded. Decisions went from being made for the benefit of users, to the benefit of Google, to the benefit of whoever was making the decision. Transparency I

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Thomasbcn

@Thomasbcn

6 years

Apple finally decided to start enforcing guidelines on selling location data via @jeromep1970

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Thomasbcn

@Thomasbcn

7 years

Marketing 101

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Thomasbcn

@Thomasbcn

2 years

Apple is now recommending the "Blinkist paywall" cc @tooaverage source (7.00)

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Thomasbcn

@Thomasbcn

3 years

Imagine a life with less cars

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Thomasbcn

@Thomasbcn

5 years

Google hiding the ad label a little further. Next step light grey?

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Thomasbcn

@Thomasbcn

3 years

It took only 12 years to breaking labour law being corrected...

BBC News (UK)

@BBCNews

3 years

Uber to pay drivers a minimum wage, holiday pay and pensions

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Thomasbcn

@Thomasbcn

3 years

Everyone is copying the " @blinkist screen" source: via @parrots

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Thomasbcn

@Thomasbcn

4 years

I may (finally) launch an app marketing newsletter ✉️. Ping me in private to get episode 1 and provide feedback 🙏🏻

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Thomasbcn

@Thomasbcn

5 years

1991 @EpicGames founded 2012 Tencent buys 40% for $330m 2018 (Sept.): $15b valuation 2018 #Fornite alone will make $3b profit

Epic Games, the creator of Fortnite, banked a $3 billion profit in 2018 | TechCrunch

Epic Games had as good a year in 2018 as any company in tech. Fortnite became the world's most popular game, growing the company's valuation to $15

techcrunch.com

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Thomasbcn

@Thomasbcn

5 years

Online travel earnings: - Expedia (-22% yoy): "incremental weakness in SEO volumes" - Tripadvisor (-28%): "incremental SEO headwinds. Google has gotten more aggressive .. pushing its own products & siphoning off quality traffic" - Booking (+10%): "headwinds in the SEO channel"

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Thomasbcn

@Thomasbcn

3 years

"ATT optin at 4%!" Mainstream media: 🙌 AdNetworks: 😬 Apple: 🤝 Facebook: 😰 Google: 🖕 Industry insiders: 🤦‍♂️ Advertisers & publishers: 🤷‍♂️ Users: 🤕

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Thomasbcn

@Thomasbcn

1 year

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Thomasbcn

@Thomasbcn

7 years

In the last 10 days, @Instagram received over 2.7 million iOS ratings in the US, more than the last 7 years combined

Thomasbcn

@Thomasbcn

7 years

#ASO : Instagram got 2m ratings in a week with the "new" 6-months old iOS prompt by @clementdelangue via @guenard

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Thomasbcn

@Thomasbcn

3 years

Thx for the RT @DuckDuckGo . Society needs more people to #ComeToTheDuckSide

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Thomasbcn

@Thomasbcn

2 years

The power of subs revenue

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Thomasbcn

@Thomasbcn

2 years

Every single time 🤦‍♂️

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Thomasbcn

@Thomasbcn

2 years

Top US Tiktok advertisers in Q2

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Thomasbcn

@Thomasbcn

3 years

"It’s Apple’s internet now. It can’t be overstated how monumental of a change Private Relay represents ... Private Relay is a foundational transformation. There is no real open web if access to the internet is gated ... by the device manufacturer"

It’s Apple’s internet now

mobiledevmemo.com

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Thomasbcn

@Thomasbcn

3 years

Some days, I get a severe impostor syndrom feeling... Then I read most posts/webinars from my industry and feel quite better. Nobody has a clue, really. The love my long-term clients give back also helps going into crunch mode and enjoy. 🙏 #ilovemyjob

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Thomasbcn

@Thomasbcn

2 years

Mobile OS: Reach vs Rich Pix @appfigures

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Thomasbcn

@Thomasbcn

2 years

Subs apps customer journey, by #madduck

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Thomasbcn

@Thomasbcn

3 years

Girona-based @wikiloc 7m users 20m trials 15 headcount 6-digit yearly profit from 6-digit yearly revenue #NoVC

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Thomasbcn

@Thomasbcn

4 years

On Android, less than 2000 gaming companies make $1m+ yearly. The top100 generate roughly 3/4 of all revenue. Assuming the distribution is similar on the @AppStore overall, halving the fee for <$1m publishers is an "almost free" PR move that helps indies & early stage. 👏

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Thomasbcn

@Thomasbcn

6 years

#ASO Earthquake! 💣 As I unveiled as early as October, Google is now dislosing visitors, installs, buyers & "retention" at query level from Organic search in the Play Store. ASO game changer! 🔥 Story by @growth_stack 's @vaspab

#ASO Earthquake: Google Play Update Reveals Keyword Installs to Developers

Google has released new organic search data on the Google Play Console. First announced as an #ASO earthquake by mobile growth expert and ASO Stack Slack member Thomas Petit on Twitter in October...

phiture.com

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Thomasbcn

@Thomasbcn

2 years

#ASO via @zeppelin_aso

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Thomasbcn

@Thomasbcn

7 years

#ASO earthquake! Google will soon unveil installs per search term in the Dev. Console Acquisition report, and split Search vs Browse!

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Thomasbcn

@Thomasbcn

2 months

Apple is trying to replicate the #Pmax scam... ...without post-install conversions 🤣 This makes zero sense but to fill inventory

Report: Apple testing AI-powered ads platform - 9to5Mac

Apple is said to be testing an AI-powered ads platform with a select group of partners, via Business Insider. The...

9to5mac.com

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Thomasbcn

@Thomasbcn

7 years

#ASO : Instagram got 2m ratings in a week with the "new" 6-months old iOS prompt by @clementdelangue via @guenard

Instagram doubled its iOS ratings in a week thanks to this in-app review popup!

On Monday, I was taking a look at Instagram’s reviews and noticed something unusual.

medium.com

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Thomasbcn

@Thomasbcn

3 years

Another monday morning at the office #remotelife

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Thomasbcn

@Thomasbcn

2 years

The uber con is completed. A few SV bros cashed in billions offloading their inflated stock, now subsidies have to stop: drivers get a worse pay than when they drove real taxis, and users pay higher prices.

Cory Doctorow NONCONSENSUAL BLUE TICK

@doctorow

2 years

Thus, Horan's conclusion that "Today, Uber is offering much worse service at much higher prices than the traditional taxi industry that it had 'disrupted.' 32/

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Thomasbcn

@Thomasbcn

4 years

📈📉 Pix @_workchronicles

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Thomasbcn

@Thomasbcn

2 years

Duolingo paywall is no less than 4 screens in a row •social proof •benefits •free vs "super" •surprising lack of header elements on screen #2 •14 day trial •"Blinkist trial screen" •yearly only unless "view all plans" •3x free and 1x questionable "0.00€" CTA

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Thomasbcn

@Thomasbcn

4 years

Mobile Growth Stack, 2020 edition #mobilegrowthstack by @phituregrowth

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Thomasbcn

@Thomasbcn

3 years

130b downloads, +10% $112b store revenue ARPU x4.8 higher on iOS want "downloads": go on Play want business: go @appstore @AppAnnie forecast in TC

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Thomasbcn

@Thomasbcn

2 years

The Mobile Growth Stack, 2022 Redux by @andy_carvell & the @phituregrowth team #MGS #APSBerlin

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Thomasbcn

@Thomasbcn

5 years

State of the Battle Royale games Data @sensortower

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Thomasbcn

@Thomasbcn

3 years

Google knows which ads impressions are fake in its exchange, but keeps selling them for a profit without saying so, except to Facebook

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Thomasbcn

@Thomasbcn

3 years

I've paid more fees for crypto transactions in a year than I paid to banks in my life...

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Thomasbcn

@Thomasbcn

4 years

Wow, Apple just dropped a 💣 @appstore 's "Small Business Program": half the store fee for businesses earning under $1m yearly! #15 %

Apple announces App Store Small Business Program

New developer program accelerates innovation and helps small businesses and independent developers propel their businesses forward on the App Store.

www.apple.com

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Thomasbcn

@Thomasbcn

3 months

"Subs apps are hard"; extracts from @revenuecat 's State of Subscription Apps -1.7% install to paying subscriber -75+% of trial starts on day0 -tria to paying subs dropping from 40.5% to 37.3% (iOS 39%, Android 28.5%) -Year1 renewal rates are not only low (17%!) but dropping

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Thomasbcn

@Thomasbcn

3 years

I agree with @eric_seufert to say the FT charts about ASA marketshare is being *vastly* misinterpreted, as many industry insider reported in private. I already had to justify to a CMO why we aren't spending 50+% of our mix on ASA 😰

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Thomasbcn

@Thomasbcn

6 years

@andrewchen according to @chamath "Startups spend almost 40 cents of every VC dollar on Google, Facebook, and Amazon"

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Thomasbcn

@Thomasbcn

3 years

The consumer subs apps stack, by @clemnt & @alexandre_dewez

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Thomasbcn

@Thomasbcn

1 year

. @GoogleAds rep today: "it's important to avoid campaigns limited by budget" 🤦‍♂️ Meme (c) Yamil Amed Abud

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Thomasbcn

@Thomasbcn

3 months

It does require some concentration to read, but @eric_seufert 's latest article on digital advertising mechanics, the role of targeting & conversion optimization, is a masterpiece. Must read for anyone working directly or indirectly with ads

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Thomasbcn

@Thomasbcn

4 years

"Retention is everything" With significantly less ad spend and similar downloads figures, Lyft is on track to overtake Uber in the US... Data @apptopia via @TessRachel

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Thomasbcn

@Thomasbcn

5 years

Quality of life over money goals: Spain is the #4 best country to live in as an expat, with "83% of foreign residents saying their overall wellbeing had improved" data HSBC in @elpaisinenglish

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Thomasbcn

@Thomasbcn

2 years

#ASA Paid featuring: it's live! Category targeting confirmed for the Product Page placement

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Thomasbcn

@Thomasbcn

7 years

"My first 3 months on the iMessage App Store": $0.003 per install by @genadyo

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Thomasbcn

@Thomasbcn

5 years

If you get imposter symdrom when prepping a prezo, remember this is what an 11-digits company slides look like (via @WorkMJ )

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Thomasbcn

@Thomasbcn

7 years

#Tencent ownership in games [1/2] Riot Games 100% Comsenz 100% Miniclip 100% Supercell 84% Epic Games 48% PocketGems 38%

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Thomasbcn

@Thomasbcn

5 years

Retention is the core success metric on mobile. Top25% games average barely 4% after 28days Data @GameAnalytics

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Thomasbcn

@Thomasbcn

1 year

New year New life Same spirit 🌴

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Thomasbcn

@Thomasbcn

4 years

"In the first 18 months of your business, A/B test are almost never a good use of your time" @louisnicholls_ ´s anti A/B test framework:

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Thomasbcn

@Thomasbcn

5 years

If you have more than 3 KPI, they're just PI, aka metrics Pix @tomfishburne via @andrewchen

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Thomasbcn

@Thomasbcn

5 years

VC $, 2018. Pix @FT 40% of that amount will end up as duopoly revenue. ( @chamath )

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Thomasbcn

@Thomasbcn

1 year

A/B tests don't add up by @LukeW

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Thomasbcn

@Thomasbcn

3 years

. @blinkist "honest free trial paywall" test: +23% trial enrollment -4% trial cancellation +55% satisfaction (=reputation) Bonus point: Huge motivator to opt-in PN!

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Thomasbcn

@Thomasbcn

5 years

. @calm 40m installs 1+m paid subs $100+m ARR, 10x in 24 months #1 top grossing H&F worldwide 50 employees (x2 in 2019) 74 NPS 400+k 5 star iOS ratings Profitable

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Thomasbcn

@Thomasbcn

4 years

Subscription apps benchmarks by @parsa_s via @ncsh

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Thomasbcn

@Thomasbcn

2 years

2022 H1 App stores consumer spending: $65b • AppStore $43.7b, +5.8% • PlayStore $21.3, -7.4% Pretty clear where efforts yield better outcomes. Data @SensorTower

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Thomasbcn

@Thomasbcn

3 years

SKAdNetwork vs Adservices by @eric_seufert

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Thomasbcn

@Thomasbcn

5 years

🤔

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Thomasbcn

@Thomasbcn

8 years

Pricing for Influencer Posts Data @Captiv8labs via @StefanBielau

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Thomasbcn

@Thomasbcn

3 years

#ASA : a picture worth 1000 words

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Thomasbcn

@Thomasbcn

5 years

" #ASO : the game has changed" My slides from @asoconference #asoconference

ASO : the game has changed

ASO : the game has changed - Download as a PDF or view online for free

www.slideshare.net

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Thomasbcn

@Thomasbcn

3 years

iAd 2.0 spotted in the wild Third-party apps inventory is coming to #ASA . What a surprise 😏

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Thomasbcn

@Thomasbcn

3 years

Fairly opposite correlation between what people think will reduce their carbon footprint, and what actually does Pix @FT

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Thomasbcn

@Thomasbcn

5 months

The meditation apps hype is gone First downloads tanked (-70% vs 2020), then with a long lag. IAP revenue

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Thomasbcn

@Thomasbcn

2 years

Social media creatives for (app) UA by @phituregrowth 's Jorieke

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Thomasbcn

@Thomasbcn

2 years

Payback period benchmarks

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Thomasbcn

@Thomasbcn

2 years

4 years and 300 invoices later, I'm getting my 2nd client who doesn't pay (solid) delivery. Part of doing business I guess... At least this time I saw it coming 😏 most proud of? The other 300 I enjoyed & learned from. 🙏 most ashamed of? Not naming those 2 suckers publicly 😔

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Thomasbcn

@Thomasbcn

2 years

Q3 App stores consumer spend iOS gaming -10% iOS non-gaming: +9% Play gaming: -17% Play non-gaming: +15% Data @SensorTower

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Thomasbcn

@Thomasbcn

2 years

"In the short term, growth comes from acquisition in the long term, growth comes from retention" +1 on @parsa_s

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Thomasbcn

@Thomasbcn

5 years

. @RevolutApp has now 4m customers, adding 10k+daily in the last 3 months

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Thomasbcn

@Thomasbcn

4 years

#Chess is cool again, thanks to Netflix's The Queen Gambit Impact of a popular TV show on app downloads by @Apptopia 's @AdamBlacker25 :

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Thomasbcn

@Thomasbcn

11 months

"How Duolingo pushes users from freemium to premium" by @Rhoggmascall

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Thomasbcn

@Thomasbcn

5 years

2018 publishers by app store revenue #1 Tencent (CN) #2 Netease (CN) #3 Activision (US) Data @appannie

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Thomasbcn

@Thomasbcn

3 years

"If you're not ashamed when you launch, you launch too late" Pix via @TimArmoo

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Thomasbcn

@Thomasbcn

6 years

Apple's “App Review team reviews more than 100,000 submissions per week, and reject approximately 36,000 of those submissions,” Timothy Powderly in @washingtonpost

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Thomasbcn

@Thomasbcn

8 years

iOS AppStore behaviour - 33% scroll screenshots - 7.5% play video (4% complete) - 2% expand description Data @Storemaven from 50m users

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Thomasbcn

@Thomasbcn

4 years

Zoom is now bigger than Uber (with 10x less employees and 10x less the baggage)

Felipe Hoffa @[email protected]

@felipehoffa

4 years

Crazy 💸 - Zoom market cap: $33B - Uber market cap $26B

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Thomasbcn

@Thomasbcn

1 year

Massive Subs apps benchmark drop by @RevenueCat Come for the figures Stay for the insightful quotes! State of subscription apps 2023 🔥

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Thomasbcn

@Thomasbcn

2 years

Impressive August store revenue for @strava (more than all of 2019!), on a strong upward trajectory since putting subscription "at the center" in April 2020 data @appfigures

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Thomasbcn

@Thomasbcn

3 years

"Anatomy of a paywall — How to design a mobile paywall that converts" by @MichalLangmajer & @kubachour #SubsCRO

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Thomasbcn

@Thomasbcn

4 years

. @heyhey 's onboarding psych in @GrowthDotDesign

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Thomasbcn

@Thomasbcn

2 years

Subs apps are hard @zachshakked

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Thomasbcn

@Thomasbcn

2 years

Remote working is nice 🤝 Living in a nice place is priceless 🌴 Pix from the fam visiting last week 🥰 while I spent my time on slack, email, twitter & github:

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Thomasbcn

@Thomasbcn

7 months

I've published my 50-slides deck on Lifetime Value from last week's @appgrowthsummit BCN #LTV

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Thomasbcn

@Thomasbcn

6 months

The way of the subs

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Thomasbcn

@Thomasbcn

3 years

@AppStore @appannie Remove gaming revenue, and that's how the iOS vs Play revenue split look like. I'll let you guess which color is which. No wonder many indie go iOS only, while established subs apps accept the burden of supporting the Android ecosystem only to grab organic & virality increments.

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Thomasbcn

@Thomasbcn

2 years

Youtube has now 80m paid subscriptions, up 60% yoy The aburd level adload on the "free" version makes it pretty clear you either pay, or don't use the service

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Thomasbcn

@Thomasbcn

3 years

Another monday morning at the office

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Thomasbcn

@Thomasbcn

5 years

Can't imagine how we survived before AI 🤷‍♂️

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Thomasbcn

@Thomasbcn

3 years

Subs apps enabling tool @revenuecat closes its $40m Series B •6k apps •$1b in tracked subs revenue •$300m val •30 full remote headcount, ft. the awesome @MrJefago ! @jeiting , what are you going to do with this money? -"Help developers make more money, of course"

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