Tara Viswanathan @TaraViswanathan Twitter profile

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Tara Viswanathan

1 month

In grad school, I worked part time at @lululemon (retail, not corporate). I learned more about business from that part time job folding & selling yoga pants than any other job I had. ❤️ Here’s what they did differently:

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Tara Viswanathan

@TaraViswanathan

11 months

Was talking to my cousin in high school about ChatGPT. Apparently they now must submit homework via Google Docs so the teacher can view the history to see if they really wrote it or not. 🤯

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Tara Viswanathan

@TaraViswanathan

10 months

My parents recently celebrated 40 years of marriage. 💙 They knew each other 15 mins before committing to a lifetime together. 🤯 I asked my mom what her advice was — here’s what she said: (dad’s advice was mostly “get financial security” 😂)

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Tara Viswanathan

@TaraViswanathan

2 years

To all early stage founders, let me save you two years of flailing. Whatever idea you have, just pivot to building infrastructure for that idea instead. 😆

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Tara Viswanathan

@TaraViswanathan

4 months

A candidate we gave an offer to came back asking for (more than) double the comp. (Actually, 2.5x 😅) It didn’t turn me off. I was actually really impressed. Here’s why: Speed: He got back to me in <24 hrs. Each time we talked it was hours, not days. The entire process took…

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Tara Viswanathan

@TaraViswanathan

18 days

Yesterday a founder asked me how to bring “fun” back into their company. They scaled very quickly & suddenly the magic and fun dried up. (“Ew, process.” So common! 😅) My rules for "fun" at a startup:

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Tara Viswanathan

@TaraViswanathan

10 months

A candidate just pulled a brilliant salary negotiation move: Most ppl: “If you don’t increase my salary to $X, I won’t join.” This candidate: “I’m going to join, even if you don’t increase my salary to $X, but I’d LOVE if you did!” She got the full salary increase. 🎉

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Tara Viswanathan

@TaraViswanathan

1 month

(18/18) When you’re offered a spot on a rocket ship (or generation defining company), don’t ask what role, just hop on. I am so glad I did. ❤️

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Tara Viswanathan

@TaraViswanathan

1 month

(6/18) My manager (who was brilliant), gave every employee (both part time & full time) 10 workout classes comped per week (~$200 -$300 / week). This directly hit our expenses as a store, but was worth it: 1️⃣ Employees became fit. 2️⃣ We became friends with the fitness studio…

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Tara Viswanathan

@TaraViswanathan

6 months

Lil life Update: I’m getting married in a week. !!! 💙 And let the record show, I called it after our first date (5 years ago). Founders are supposed to spot trends early, right? 😂

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Tara Viswanathan

@TaraViswanathan

11 months

I’ve never used a pitch deck to fundraise. 👀🌶️ Instead, I kicked off every raise with a Memo. (And brought in over $42M for Rupa with 15+ term sheets 🤯) Here’s why I think founders should use memos more (and not always decks):

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Tara Viswanathan

@TaraViswanathan

1 month

(3/18) That level of ownership made us maniacal about hitting our sales numbers. 👀 As soon as we’d clock in, we’d race to find out what our daily target was & where we were so far. Throughout the shift we’d keep checking in & celebrating as we got closer. We were PROUD of it.

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Tara Viswanathan

@TaraViswanathan

1 month

(17/18) Most people minimize their front line workers - @lululemon maximized us. And that’s what great companies do — they bring together great people, invest in them, and give them big goals & freedom to accomplish them.

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Tara Viswanathan

@TaraViswanathan

1 month

(4/18) Ownership gave us freedom to experiment. We had an idea to do a pop-up shop on Facebook’s campus. And then we went & did it. No red tape from corporate. (literally just showed up & did yoga on the facebook corporate campus one day to sell clothes - and it worked!😂)

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Tara Viswanathan

@TaraViswanathan

1 month

(8/18) This is how we were trained to “sell”. We’d learn WHY a piece of clothing was made (hot yoga & sweaty classes), its unique features (no zippers or metal), why the specific material was chosen (sweat wicking). Sell the benefits, not the product.

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Tara Viswanathan

@TaraViswanathan

1 month

(1/18) Store managers were the CEOs of the store & given autonomy to spend money in whatever way they thought was best. They had a budget + target sales they needed to hit, but the rest was up to them. They owned the P&L.

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Tara Viswanathan

@TaraViswanathan

1 year

A candidate we rejected in the final round interview just called me and asked for feedback. I shared exactly why we said no. He listened and genuinely wanted to learn how he could be better. I kinda want to hire him now 😂🙌

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Tara Viswanathan

@TaraViswanathan

6 months

No words. Just gratitude. 🥹 Got married this weekend on the 5 year anniversary of us being together. Kept this one small - with just our immediate family and a ceremony designed by us. I hope every person in the world gets to experience this kind of love at some point.…

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Tara Viswanathan

@TaraViswanathan

1 month

(11/18) We did free hemming. Small cost to the business, but a MASSIVE differentiator. No other athletic stores did this & people LOVED it. It was brilliant bc it allowed Lulu to manufacture only one length AND customers felt like they were getting a first class experience.

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Tara Viswanathan

@TaraViswanathan

1 month

(2/18) My manager funneled that ownership down to us. We all reviewed the P&L. Yes, even part-time bottom of the rung employees like me whose job description was pretty much to clean up after the customer's messes. 😆

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Tara Viswanathan

@TaraViswanathan

1 month

(9/18) We were never pushy. If someone wanted something that we didn’t have — we’d send them to a competitor. We’d always be honest. We knew their trust was much more valuable than the sale.

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Tara Viswanathan

@TaraViswanathan

1 month

(5/18) When something broke, we fixed it. We never “called corporate”. i.e. one day a glass candle holder broke in the display. So we walked over to West Elm a few blocks away and bought a new candle holder. It was up to us to make sure the displays looked nice. No one told us…

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Tara Viswanathan

@TaraViswanathan

1 month

(10/18) Employees were incentivized to buy the clothing, which turned us into walking billboards. • Part-time employees: 40% discount (60% for sale items). • Full-time employees: 60% discount (80% for sale items). (I have a lot of questionable fashion choices bc of this. 😂)

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Tara Viswanathan

@TaraViswanathan

1 month

(7/18) We never “sold” clothing. We educated. Every morning we’d get there at 6AM and open the latest shipment. We’d stand in a circle and we’d talk about the FUNCTION and UTILITY of each piece of clothing.

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Tara Viswanathan

@TaraViswanathan

1 year

I live with my brother & my bf in SF. My parents just moved into the apt below us. We all run our own companies. (even my parents) this will be fun 😂

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Tara Viswanathan

@TaraViswanathan

10 months

4. Think of marriage as a permanent relationship, just like parents or siblings. Don’t try to decide if it’s working out or not every time you have a problem.

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Tara Viswanathan

@TaraViswanathan

1 month

(13/18) Lululemon motivated their hourly workers by seeing us as people - not just time cards & OpEx. Personal development was core. They paid for Landmark courses & taught us how to write a 10 year vision (which everyone did during onboarding). This was a HUGE differentiator.

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Tara Viswanathan

@TaraViswanathan

1 month

(15/18) All employees wrote out health, personal, and career goals for 1, 5, & 10 yrs out. Then we hung them in the store for everyone to see (even customers). We celebrated whenever someone hit a goal. This was part of the Lululemon culture - every store did this.

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Tara Viswanathan

@TaraViswanathan

1 month

(16/18) I met so many people I STILL keep in touch with today. We all had big dreams (we posted them on the wall!). And so many of us went on to do them. Many people started their own companies after. It was a very special group of people.

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Tara Viswanathan

@TaraViswanathan

10 months

1. Give 100%, expect 0%. 💙 The expect 0 is even more important than the giving, because you won’t always be able to give. Give when you can, as much as possible. But always let the other person be free of expectations.

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Tara Viswanathan

@TaraViswanathan

1 month

(12/18) We never asked questions about returns. The customer was always right. This was hard because returns hit our P&L, which we were graded on. And some people would abuse our flexibility. But we never asked questions and this gained a lot of trust with customers. They…

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Tara Viswanathan

@TaraViswanathan

6 months

Today is 500 days without alcohol. 🤯 This is such an awkward one to post bc so many people have such strong feelings about this topic. People fight to the death about whether it’s “healthy” or not to have a glass of wine. Except me 😂 I don’t actually have strong feelings…

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Tara Viswanathan

@TaraViswanathan

6 months

A few days ago, a longtime partner tried to screw us over pretty badly. (Literally came back from my wedding, opened my email, and found out 😂) I wanted to show up at their office and scream at them. But I responded with a nice note saying we’re here if they change their…

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Tara Viswanathan

@TaraViswanathan

1 month

(14/18) Employee onboarding was more about building a growth mindset than learning how to sell the clothing. We read through personal development books, learned goal setting methods, & went through a custom workshop for a week before we were allowed to work in the store.

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Tara Viswanathan

@TaraViswanathan

2 years

Our dad graduated from ⁦ @StanfordGSB ⁩ today!! 🥳 I’m not allowed to post his age 😂 but it’s truly impressive — not your average MBA! Age is literally whatever you decide it is. 👇

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Tara Viswanathan

@TaraViswanathan

4 months

I FaceTimed my Dad for his 69th birthday. 💙 Like many other immigrants, he was 100% focused on creating financial stability for us for most of his life. Lately, he’s become more reflective and spiritual… I asked him what he’s learned over the years. Here’s what he said👇

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Tara Viswanathan

@TaraViswanathan

1 year

(1/8) How our mom raised @nikil & me 👇 A couple days ago one of my teammates (who is a mom) asked me what our mom did to raise @nikil & me. It got me thinking. Here are a few things our Mom did a bit differently that I’m super grateful for. 💙

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Tara Viswanathan

@TaraViswanathan

3 months

a lab test I could have paid $200 cash for billed my insurance $4,502 (w/o my approval - I specifically told them I wanted to pay cash). insurance is now telling me I owe $635 & I "saved" $3,867 with their plan. 😂 I asked for a link to pay cash over 2 months ago, and the…

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Tara Viswanathan

@TaraViswanathan

5 months

A+ response from a VC after I explained why I can't meet anytime soon (laser focused on hiring). - genuine - not pushy (says he'll reach out over summer -- not in 2 weeks like most ppl 😂) - positive - offers to help I'll remember this :)

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Tara Viswanathan

@TaraViswanathan

6 months

Our Head of Growth got “$100M ARR” embroidered into his suit jacket. Hope everyone keeps their goals this close to their heart in 2024. 😂🙌

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Tara Viswanathan

@TaraViswanathan

1 year

Weekly planning structure I created 8+ yrs ago and still use 🙏 - 4 main buckets - 3-5 goals in each bucket - top 3 things I need to accomplish this week - read every morning and evening - check off progress through the week Sunday evening routine, here we go! 💫

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Tara Viswanathan

@TaraViswanathan

5 months

2023: ✅ survived SVB ✅ survived cancer scare ✅ got married ✅ helped hundreds of thousands of people with their health Grateful for this year & stoked for what’s next. 🙏💥

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Tara Viswanathan

@TaraViswanathan

10 months

3 years ago everyone laughed at us and told us our market was “way too small”. Today, we’ve yet to have a down quarter in Rupa’s history 🤯 So freaking proud of this team!! 🥹

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Tara Viswanathan

@TaraViswanathan

10 months

6. Have high integrity. Be extremely trustworthy. Extricate yourself from any situation where your integrity could be compromised. Once trust is broken in a relationship it is almost impossible to get it back.

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Tara Viswanathan

@TaraViswanathan

18 days

(1/8) If I am not having fun, no one is having fun. If I (the CEO) am not waking up excited to build - through the good and the bad - the team absolutely is not. First priority: Create an environment where you, the leader, show up engaged & excited every day.

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Tara Viswanathan

@TaraViswanathan

10 months

5. Don’t try to change your spouse. Love them as they are. You wouldn’t try to change your parents or siblings, right? This is another permanent family member.

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Tara Viswanathan

@TaraViswanathan

10 months

10. Tone is more important than even the words. Always try to have a kind tone.

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Tara Viswanathan

@TaraViswanathan

11 months

@yaronhadad i thought that initially -- chunking is still diff from editing / raw thoughts! I think actually would be a lot of work to "fake" the history...!

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Tara Viswanathan

@TaraViswanathan

10 months

2. Always be improving yourself. It makes both your lives easier.

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Tara Viswanathan

@TaraViswanathan

7 months

[PT. 2] I’ve never used a pitch deck to fundraise. 👀🌶️ Instead, I kicked off every raise with a Memo (and brought in over $42M for Rupa with 15+ term sheets 🤯) Here’s the framework I use, w/ screenshots from real memos over the past 4 years. (confidential, do not share 💀😂)

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Tara Viswanathan

@TaraViswanathan

18 days

(2/8) Fun (and culture) cannot be outsourced. You cannot delegate “culture carriers”. You (the CEO) are the ultimate culture carrier. It has to come from you. ppl do not take “culture events” seriously if the CEO does not run it (or worse, doesn’t show up). You set the tone.

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Tara Viswanathan

@TaraViswanathan

10 months

3. Make family a priority. If they need you, drop everything else. And do it happily 🤩

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Tara Viswanathan

@TaraViswanathan

2 years

Tip for VCs: treat every founder like they are important, *especially* when you don’t invest. It will go a long way. 🙌

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Tara Viswanathan

@TaraViswanathan

10 months

8. Change the environment to make life more easy. If the toothpaste cap is always left out, just get two toothpaste tubes! 😆

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Tara Viswanathan

@TaraViswanathan

2 years

In honor of our $20M Series A, here’s 20 lessons I’ve learned while building @rupa_health from scratch into a multi million business over the last couple years.👇

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Tara Viswanathan

@TaraViswanathan

10 months

9. Words hurt, and cannot be unsaid. If you are upset give yourself a timeout. 🙈

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Tara Viswanathan

@TaraViswanathan

7 months

Made a spreadsheet of everyone I’ve texted, called, & hung out with in the last few months. Then tagged each person by: - Level of shared values - How I feel after I hang out with them (energy creation or depletion) Super eye opening. 👀

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Tara Viswanathan

@TaraViswanathan

10 months

12. Always be loyal - never say things to anyone else about your spouse that you wouldn’t want them to hear.

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Tara Viswanathan

@TaraViswanathan

1 year

what is happening in the hiring market.... posted a role and got 2500+ applicants in 48 hrs 🤯

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Tara Viswanathan

@TaraViswanathan

10 months

7. You are bound to have problems. You are living closely with another human being who is different from you in so many ways. Every time there is a problem try to figure a permanent solution so that you prevent it. Many times it will be just a mindset change for you.

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Tara Viswanathan

@TaraViswanathan

6 months

Getting married has made me realize how selfish I’ve been for my entire life. I expect having kids will 10x this feeling.

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Tara Viswanathan

@TaraViswanathan

2 years

The hard truth for founders: If you want to be exceptional, you can’t be like everyone else. You can’t do what everyone else does. You can’t fit in. You won’t fit in. Embrace that. 💙 Life will be a lot easier & a lot more fun. :)

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Tara Viswanathan

@TaraViswanathan

1 year

Four years ago, when there was absolutely zero reason to believe, @ericbahn wrote me a $25K check. 💙 Equally as powerful — a couple years later when I was going through a particularly tough time, he venmo’d me money for dinner. You never forget these moments. 🥹💙

Eric Bahn 💛

@ericbahn

1 year

Today's off-the-cuff tweetstorm is dedicated to @TaraViswanathan , the founder/CEO of @Rupa_Health , and one of the most talented individuals I've met in my life. Her journey has absolutely inspired me, and her presence in my life has made me a better person too. Thread:

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Tara Viswanathan

@TaraViswanathan

4 months

Today is my birthday. 🥹 I’m taking the day to read, reflect, and write my annual bday essay. Every year when I do this, I’m amazed to find that when I stop sprinting for a second (between all the chaos, stress, worry etc. of daily startup life) — what’s underneath it all is…

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Tara Viswanathan

@TaraViswanathan

10 months

11. Spend time with each other as much as possible. Time together brings understanding. Understanding brings closeness. 💙

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Tara Viswanathan

@TaraViswanathan

2 months

How to make your teammates (and boss) love you: Stop sharing docs / forwarding emails / sending raw data and saying, “what do you think?” 😅 Instead, say: - I need your [decision / gut check / veto]. - Here’s what I think. And here’s why. - This is what I need you to do by…

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Tara Viswanathan

@TaraViswanathan

18 days

(3/8) Fun cannot be systematized. One quarter I surprised the team by launching a “quarterly theme” of Pirates of the CarRUPAbbean. It was one of the top 10 funniest moments at Rupa. 😂 The next quarter we did another theme. And then another one the following. Then we had to…

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Tara Viswanathan

@TaraViswanathan

3 years

Hey world, it's Rupa! 🌎🚀 I’m thrilled to be officially introducing Rupa to the world! (better late than never! 😅)

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Tara Viswanathan

@TaraViswanathan

3 months

Double rainbow over the bay bridge 🤯 Possibly the most beautiful thing I’ve seen in a while. 🌈🌈 (Taken through the window — zero editing)

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Tara Viswanathan

@TaraViswanathan

6 months

A friend from college called me yesterday and asked if she should start a company. My response: Only if you can’t do anything else. There’s a lot of way easier ways to make money, have security, live comfortably, and make your parents proud. 😅 If you can do something else and…

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Tara Viswanathan

@TaraViswanathan

16 days

Have urgency with everything in your control & patience with everything that is not. Patience will not get your important work done & a sense of urgency won't make tomorrow come faster. Develop both, and use them correctly.

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Tara Viswanathan

@TaraViswanathan

27 days

Insane night in Bend on the last night of our annual @Rupa_Health offsite 😳🤯🎨 What a wild thing for our whole team to experience together 😭 #Auroraborealis

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Tara Viswanathan

@TaraViswanathan

18 days

(6/8) You can’t go from fear —> fun. When people are worried, fearful, or anxious — fun is not the goal. The goal is safety. People need to feel safe before they can go above the line and enjoy work. Talk to them about the elephant in the room (often: job security or company…

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Tara Viswanathan

@TaraViswanathan

18 days

(8/8) The point of a startup is not fun. It’s winning. This should have been point #1 . But having fun helps with winning, especially when thing get hard (which they inevitably will). :)

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Tara Viswanathan

@TaraViswanathan

10 months

13. Be flexible. Don’t lay down the law. And don’t sweat the small stuff. If they’re always late just have something to do while you wait!

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Tara Viswanathan

@TaraViswanathan

1 year

All of our investors answered my phone calls today or called me back in 60 seconds 🥹🥹 Just taking a moment to recognize that. 💙

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Tara Viswanathan

@TaraViswanathan

10 months

15. Treat your spouse like your best friend. Have joyful times together. 💙

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Tara Viswanathan

@TaraViswanathan

6 months

WOW. 10 years ago today… Mom was running a software company in our hometown of Lubbock, TX. (How she got here from being an accountant & then stay at home mom is a longer story 😂) She would read all the startup books (big fangirl of all the technology GOATs!) but was…

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Tara Viswanathan

@TaraViswanathan

10 months

18. Infidelity is the one thing that can break a marriage. Once you are married don’t even think of anyone else.

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Tara Viswanathan

@TaraViswanathan

11 months

My mom literally just took off the bra she was wearing and gave it to me (and all the clothes she had) so I could go to an important business dinner tonight when the airlines lost my luggage. There is truly nothing like a mother’s love. 🥹🥹💙 (We’re in town for my cousin’s…

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Tara Viswanathan

@TaraViswanathan

3 months

When your mind is empty, read. When your mind is full, write.

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Tara Viswanathan

@TaraViswanathan

10 months

14. If they don’t want to do something, figure out another way to get it done. Don’t expect that just because it’s the “one” thing you ask for, they should do it.

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Tara Viswanathan

@TaraViswanathan

5 months

how i've said "no" this week:

Jonathan Awad

@jsawadd

5 months

@TaraViswanathan Could you share your wording for how you punted? Still learning the nice way to do it

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Tara Viswanathan

@TaraViswanathan

7 months

I’ve always known @FirstRound is the best, but now I’m understanding why. They obsess about the details. In their words, “It’s care & craftsmanship.” ✍️

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Tara Viswanathan

@TaraViswanathan

10 months

16. Try not to be sensitive or take things personally. It’s the state of his/her mind that causes them to say/do something.

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Tara Viswanathan

@TaraViswanathan

1 year

today's 1:1 with @fredwilson : "Tara, products that make people money do way better than products that cost people money." grateful for investors where every 1:1, I walk away smarter 🙏

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Tara Viswanathan

@TaraViswanathan

1 year

Made our parents proud yesterday! 💥🏆 @Rupa_Health

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Tara Viswanathan

@TaraViswanathan

10 months

30. Be grateful every day for your spouse. Think of their good qualities and say a silent thank you.

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Tara Viswanathan

@TaraViswanathan

3 months

True confidence comes from self-respect. Self-respect comes from doing the right thing. Doing the right thing matters most when no one is watching.

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Tara Viswanathan

@TaraViswanathan

18 days

(5/8) Fun happens in the tiny moments. It doesn’t work if you carve out “times for fun”. “5PM happy hour” implies every other time is not happy. Fun is not a “scheduled event” but woven through every interaction. It’s sharing a meme. Laughing at a joke together. Bonding…

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Tara Viswanathan

@TaraViswanathan

5 months

🔮 Things that won’t change in 10 years: • People want convenience • People want everything on demand • People want to live longer • People want to not be sick (different from above) • People want things cheaper • People want to look good (both physically & digitally) •…

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Tara Viswanathan

@TaraViswanathan

1 month

Finally met my EA in person!! 🥹 best day ever. PS if you’re not picking up your teammates from the airport with a neon sign, you’re missing out. 🤣🙌

Tara Viswanathan

@TaraViswanathan

5 months

One of the most underrated yet rewarding relationships is with an EA. Her job is literally to improve my life. 🥹 She knows everything about me - my health, my frustrations, my passwords. I trust her with everything. She even knew I was getting married before anyone else.…

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Tara Viswanathan

@TaraViswanathan

10 months

17. Appreciate as much as possible. It goes a long way. Even noticing the good thing and being appreciative in your mind can change your mood.

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Tara Viswanathan

@TaraViswanathan

4 months

The day has come...Stoked to welcome @mkscrg to the @Rupa_Health fam as our Head of Engineering! So many reflections on this search, but I’ll leave it at this for now: For a human who could have literally gotten a job anywhere (and had a lot of offers elsewhere), we’re so…

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Tara Viswanathan

@TaraViswanathan

3 months

We hired an all star Head of Engineering in what felt like record time. (8 weeks from kickoff to signed offer, including Xmas & New Year's break!) The reality: • 300+ hours • 20+ calibration "learning" interviews • 200+ target candidates • 50+ interviews w/ real candidates…

15

11

180

Tara Viswanathan

@TaraViswanathan

10 months

21. Find common dreams and passions. It binds you together.

1

9

180

Tara Viswanathan

@TaraViswanathan

20 days

The last session at the annual @usv portfolio summit is a really unique one. Everyone from USV (investors, operating team, EAs, everyone) leaves the room & the 100ish founders talk about what we hate and love about the USV team. Without holding back. 😅 Then the USV team…

8

7

181

Tara Viswanathan

@TaraViswanathan

11 months

@kobyjconrad @yaronhadad lmao. the dedication to not thinking / writing!! (don't forget to copy over wrong words & then backspace to edit and then rewrite the right words)

13

3

176

Tara Viswanathan

@TaraViswanathan

10 months

19. Work with finances to get to an agreement on spending and investing. If necessary give each some fun money to do as each wishes, no questions asked!

1

8

177

Tara Viswanathan

@TaraViswanathan

1 year

shoutout mom & dad getting the credit they deserve 🥹 cc @nikil

16

8

176