Russ Maschmeyer @StrangeNative Twitter profile

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Russ Maschmeyer

@StrangeNative

1 year

Johnny Lee famously hacked a Wii Remote to turn a 2D screen into a 3D window. We revived this trick in Chrome using a standard webcam. Here’s how we did it. 🧵👇

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Russ Maschmeyer

@StrangeNative

2 years

Lots of interest in this “reset button” for your room we built @Shopify that uses @apple ’s new #RoomPlan API. Here’s how we built it… 👇 🧵1/12

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Russ Maschmeyer

@StrangeNative

2 years

1/ As soon as StableDiffusion landed we dropped everything to build a GENIE! 🧞‍♂️ 🎙 Voice UI 🖼 AI Art 😎 AR previews 🤑 Instant purchasing 📦 On-demand production Could AI make every shopper’s wish come true? 🤔👇 #ai #aiart #stablediffusion #dalle #dalle2 #vui

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Russ Maschmeyer

@StrangeNative

2 years

AI unlocks unlimited product photography. 🤯 Recent advances have made it possible for merchants to turn mobile photos into high quality product images + ad creative. AI can now learn and reproduce a product on demand. More…👇[1/10] #ai #aiart #stablediffusion #dreambooth

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Russ Maschmeyer

@StrangeNative

2 years

AI is enabling some really magical experiences. 🪄 Originally planned to share this tomorrow, @sergeyglkn scooped us! 😜 Keep on eye on this space. It moves fast! 💨

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Russ Maschmeyer

@StrangeNative

2 years

We've had fun playing with @Apple 's new #RoomPlan API @Shopify What if your room had a reset button? ✨

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Russ Maschmeyer

@StrangeNative

1 year

Could AR glasses let us "install" apps onto any object? Hoping those @apple rumors prove true 🤞

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Russ Maschmeyer

@StrangeNative

2 years

Could you tell which room was virtual? 👀 Traditional AR can’t tell you how a couch feels. Our team @Shopify explored "Reverse AR" to wrap a virtual room around a real thing. Sit on a couch in-store while seeing it in your space—best of both worlds! 👇 How we built it… 🧵1/12

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Russ Maschmeyer

@StrangeNative

2 years

What if you could bring your home shopping? Our latest prototype lets you teleport real furniture from the store into a 3D scan of your living room. It's amazing to experience first hand. 🤩

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Russ Maschmeyer

@StrangeNative

2 years

Next-gen pro headsets from @Meta and @Apple are dropping soon. Had us curious what the future of work might look like for Shopify merchants. 🤔 Could AR glasses revolutionize product photography? 🧵 #ar #futureofwork #quest

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Russ Maschmeyer

@StrangeNative

1 year

Been there—15 pages deep in cryptic instructions, surrounded by scattered parts feeling like 😵‍💫 Now with headsets like Quest Pro enabling hands-free AR, you can see 3D build instructions right in your space with helpful hints. 🤩 🧵👇 #XR #AR #FutureOfShopping

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Russ Maschmeyer

@StrangeNative

1 year

Meta's new #QuestPro tracks your hands and eyes to animate avatars. Our team @Shopify wondered if the same tech could give merchants insight into shopping patterns within their store… Could VR give retailers a fresh perspective? 🧵👇 #vr #passthrough #futureofretail

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Russ Maschmeyer

@StrangeNative

9 months

Exploring Spatial Commerce opportunities @Shopify with Vision Pro on the horizon… It's going to be fun pulling product demos right off the webpage and into the room 🤏✨🤯

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Russ Maschmeyer

@StrangeNative

1 year

Do you love perusing a store, seeing what leaps out as you go? 👀 Do you love the infinite scale of the internet, with powerful filters and categories? 🗂️ What if you could have the best of both worlds, plus instant AR try-on as a cherry on top? 🛋️

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Russ Maschmeyer

@StrangeNative

1 year

Every week that goes by we get closer to this. This is where we're is going. AI and AR coming together, not to block out the world, but to light it up 🌟 Our latest concept takes the @shop / @openai search integration one step further… 👇 #futureofshopping

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Russ Maschmeyer

@StrangeNative

9 months

Shopping with friends IRL is a great vibe, but challenging to replicate online. 👯 Spatial Commerce powered by Shopify with VisionOS and SharePlay will enable a new generation of virtual try-on experiences that are seamless and shared.

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Russ Maschmeyer

@StrangeNative

1 year

Check out our new repo for a more in-depth breakdown:

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple AR and #RoomPlan are exciting tools for commerce. The ability to select and remove real objects from a scene brings us one step closer to a fully editable reality. Speaking of… time to bring back the dog ✌️[12/12]

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple With an empty room, shoppers can now swipe through room sets which leverage the orientation of existing furniture to arrange themselves automatically… [4/12]

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple AR makes it easy to try new couches, but the couch already in your space can get in the way. What if every room had a reset button? Space Eraser models spaces in high-fidelity—capturing room-defining objects, their size, position, orientation… [2/12]

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Russ Maschmeyer

@StrangeNative

8 months

Opened our first public 🤗HF Space under the official @Shopify account this morning: SDXL background replacement for product imagery. 🖼️ Creates a whole new reality around your product 🤯 It's so fun! Try the early demo 👇

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Russ Maschmeyer

@StrangeNative

1 year

Announced today with @shopify editions. Had fun pulling this together with a great team. More to come.

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Russ Maschmeyer

@StrangeNative

1 year

"Look, Ma! No headset!" 😉 #wonkavision #demo #wasm

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple Live pixel data combines with LiDAR depth data to enable a lifelike digital twin of your room that can be overlaid onto your real space using AR and then edited digitally… [3/12]

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple To determine if this would be possible today we explored two questions: how do we align the model produced by #RoomPlan with your room and how do we texture the model? [6/12]

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Russ Maschmeyer

@StrangeNative

18 days

It's my last week at @Shopify ! Such a privilege to accelerate AI and spatial commerce efforts over the past few years. 🥲 Thrilled to share I'm re-joining @Meta to lead new GenAI product efforts. Excited to work again with Mark and some old friends new possibilities!

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Russ Maschmeyer

@StrangeNative

4 years

Tonight is @jessicahische and my anniversary. Cooked a low key dinner. Reminiscing about our favorite memories over the last 8 years. Kids are putting on a puppet show. So grateful for this woman. There never was a better human.

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Russ Maschmeyer

@StrangeNative

2 years

Since joining @shopify the @primersupply team has made seamless AR shopping available to millions of merchants and buyers in the Shop app. We're democratizing the next major evolution in commerce and we’re just getting started. Come build with us 👇

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Russ Maschmeyer

@StrangeNative

11 months

Devices like Vision Pro from @Apple create exciting opportunities for product extensions. Imagine “waking” a physical product to unlock digital functionality. 🤯 #ARShopping #SpatialComputing

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Russ Maschmeyer

@StrangeNative

2 years

All the nerdy details… We used #dreambooth to train models for each product. 200-250 regularization images from the same product category, 20-25 training images of a specific product, 4000 iterations (~1–1.5hrs on an A100). ✌️🙏[10/10]

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Russ Maschmeyer

@StrangeNative

1 year

Anything behind the virtual window appears to have depth, and anything in front of it appears to pop out of the screen. The illusion truly shines when you close one eye.

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple With a digital twin of your room and your furniture you could simply swipe your original sofa away to explore options that better match the rest of the room… [5/12]

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Russ Maschmeyer

@StrangeNative

9 months

Spatial Commerce powered by @Shopify will help brands immerse shoppers in a product story. ⛺🌲 With support for webXR, Vision Pro will help merchants deliver fully immersive VR experiences right from their web storefront…

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Russ Maschmeyer

@StrangeNative

2 years

4/ AR makes it possible to visualize the product in the real world in vivid detail and automatically size your order. Luckily we know a thing or two about this from our days at @primersupply 😎

Adam Presson

@heyadam

3 years

👋 We’ve been working on this one for a while at @primersupply … 💡Our AR paint intelligently blends in highlights and shadows 👨‍💻 Props to @ericflo for getting this to the finish line 📱 Live now:

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Russ Maschmeyer

@StrangeNative

1 month

Remove a product photo’s background instantly or replace it with pretty much anything. Welcome to image enhancement, with Shopify Magic.

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Russ Maschmeyer

@StrangeNative

2 years

3/ The patterns in our prototype were created using the prompts you hear in the video and the tiling technique we developed. Each frame of animation is a real step of the generation process. You’re watching StableDiffusion dream in real time 💭👀

Daniel Beauchamp

@pushmatrix

2 years

Using AI to create tileable textures 🤯 Here's a quick guide 👇 1 / 5

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Russ Maschmeyer

@StrangeNative

11 months

Shared this back in March. Hits different this week doesn’t it? #WWDC23 Should we build it? 😉 #VisionPro #ARshopping

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Russ Maschmeyer

@StrangeNative

9 months

We’re always looking at better ways to shop @Shopify . Vision Pro’s intuitive eye, hand, and voice interactions could unlock instant, personalized insights when combined with the powers of conversational AI 👁️🤏💬✨🛍️

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Russ Maschmeyer

@StrangeNative

2 years

2/ Shopping is hard when you want something specific but aren’t sure where to find it. New models from @stabilityAI and @OpenAI can create a detailed image of anything you can imagine, so skip searching — ask for exactly what you want and print it on-demand! 🖨🌽

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Russ Maschmeyer

@StrangeNative

3 years

So excited to share that the @primersupply team is joining Shopify! Can’t wait to work on immersive commerce on a massive scale. Let’s go!

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Russ Maschmeyer

@StrangeNative

1 year

��Pinning” apps and functionality to the objects in our life is going to enable all kinds of efficiencies. ☺️

brennan

@letkma

1 year

if any non-electronic item can have glasses-augmented smarts, really there's no limit to the things we could do: guitar tuning app without buying hardware. song tabs without pulling out a whole laptop... you could choose to have as much or as little UI around 𝑎𝑛𝑦𝑡ℎ𝑖𝑛𝑔

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Russ Maschmeyer

@StrangeNative

1 year

Tracky topped r/Blender yesterday! 🔥 You gotta check it out 👇 blog: github: tutorial: #mocap #blender #vfx #xr

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Russ Maschmeyer

@StrangeNative

1 year

We place a virtual camera at the position of the right eye, and use off-axis perspective projection to render what the eye sees.

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Russ Maschmeyer

@StrangeNative

1 year

We send the webcam video through Google’s MediaPipe Face Mesh library to track our eyes.

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple We reversed the graphics pipeline: instead of sampling from a texture and writing to the screen, we sample from the camera and write to a texture. RealityKit made this hard, so we used SceneKit instead. [9/12]

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Russ Maschmeyer

@StrangeNative

2 years

5/ Creativity drives commerce and AI is unlocking a lot more creative potential. 💥 It’s early days. The same AI tools we’ve leveraged here will soon enable people to create any form of media: literature, music, film, television, apps, even fashion.

Karen X. Cheng

@karenxcheng

2 years

1/ Using AI to generate fashion After a bunch of experimentation I finally got DALL-E to work for video by combining it with a few other AI tools See below for my workflow - #dalle2 #dalle #AIart #ArtificialIntelligence #digitalfashion #virtualfashion

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple #RoomPlan outputs an untextured USDZ model composed of unit cubes; one for each door, window, wall, and room-defining object—but, surprise! Models don’t contain floor or ceiling elements. We align the model with the real world using ARWorldMap. [7/12]

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Russ Maschmeyer

@StrangeNative

4 years

So proud of @jessicahische . Her second kid's book "Tomorrow I'll be Kind" is out in stores today. Jess has poured years (YEARS!) into this series. The message is so uplifting and kids are OBSESSED with the illustrations. Must have for every child library:

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple This approach creates issues when furniture obscures a surface. In video above 👆, our couch obscured the wall. #RoomPlan provides bounding box references for room-defining objects. With this we can determine what parts of the texture to redact. [10/12]

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple We can now use inpainting techniques to fill in the redacted texture. We were pleasantly surprised by the results produced by off-the-shelf tools like Photoshop and . [11/12]

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Russ Maschmeyer

@StrangeNative

5 months

Boy would this have been useful a month ago 🤦🏼‍♂️

Alexandre Devaux

@AlexandreDevaux

5 months

Created a cool demo for anyone to create shaders 😀You can write your code and see it live on the Las Vegas Sphere! @threejs

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Russ Maschmeyer

@StrangeNative

2 years

The more I play with #StableDiffusion the more convinced I am that AI is going to be an accelerator for creativity without supplanting the economic value of human taste and perspective. Photoshop did not kill art. It made art making easier and invited more people into it. Same.

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Russ Maschmeyer

@StrangeNative

4 years

I appreciate your radical candor @jessicahische , but I’m just not sure what to do with this. Also, have you seen our kids? What are they up to?

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Russ Maschmeyer

@StrangeNative

2 years

Products with simple forms and organic lines reproduce exceptionally well. We took this trainer on adventures across unfamiliar terrain. 👟🏔 [2/10]

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Russ Maschmeyer

@StrangeNative

4 years

If you are a founder of a startup you absolutely must... 1. Stop following founder advice from Twitter 2. End of list

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Russ Maschmeyer

@StrangeNative

5 years

I love having folks without kids over because I love seeing the moment they realize “holy shit this is a lot”

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Russ Maschmeyer

@StrangeNative

2 years

@Shopify @Apple Since RoomPlan exports untextured models, we explored ways we might texture it automatically. The best way would be to localize and map the texture when capturing, but we make do with an aligned model and a real-time camera feed. [8/12]

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Russ Maschmeyer

@StrangeNative

13 years

Pro tip: when screenshotting using command+shift+4 in OSX, hit alt to select from center instead of top-left. Great for centering

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Russ Maschmeyer

@StrangeNative

2 years

But some products don't embed/reproduce well. StableDiffusion is currently challenged by… 1. Text, logos, and precise detail 2. Complex geometry 3. Counting

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Russ Maschmeyer

@StrangeNative

1 year

Most people still don't quite understand how fast AI is moving and will continue to move. I've never seen anything like it.

Chris Donahue

@chrisdonahuey

1 year

Excited to share SingSong, a system which can generate instrumental accompaniments to pair with input vocals! 📄 🔊 Work co-led by myself, @antoine_caillon , and @ada_rob as part of @GoogleMagenta and the broader MusicLM project 🧵

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Russ Maschmeyer

@StrangeNative

6 months

Managed to get to a good spot for the 4:23 viewing 🌎🎡

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Russ Maschmeyer

@StrangeNative

2 years

AR/VR team @Shopify is playing with @Apple 's new RoomPlan API. It outputs a USDZ model with an un-textured box primitive for each wall, door, window, and "room-defining" object—no ceiling or floor boxes. Origin is set to where the scan began.

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Russ Maschmeyer

@StrangeNative

1 year

We transformed the monitor into a virtual window by recreating the real world in our game engine with precise dimensions. The webcam is the origin of the world, and the virtual window has the exact same dimensions as the screen.

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Russ Maschmeyer

@StrangeNative

1 year

Excited to share deep dives on our recent spatial commerce projects @shopify on our new Github repo! 👀 We’ll continue publishing research, playable prototypes, and open-source tools here to help accelerate the industry. Enjoy! (and bookmark) ☺️🫶

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Russ Maschmeyer

@StrangeNative

1 year

To help you prototype your own XR ideas we're open-sourcing a free tool: 👋Handy 🎉 Hands are difficult to animate manually, but Handy makes it as easy as putting on your headset and hitting record. Download:

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Russ Maschmeyer

@StrangeNative

6 years

Friday was my last day at Facebook. I’ve wanted to start something new for a long while, and now‘s the time. It’s impossible to sum up what being at Facebook has meant. I’m so grateful for my time and so excited about what’s next!

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Russ Maschmeyer

@StrangeNative

3 years

Launched @primersupply 1 year ago today! 🎂🥳 A few stats then + today… Partners: 5… today: 50 Products: 250… today: 3500 Time to virtualize a product: 2-4hrs… today: 2-4 minutes Team: 3… today: 8 So proud of everything this amazing team has accomplished so far. ❤️

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Russ Maschmeyer

@StrangeNative

2 years

This mid-century Eames Lounge got a tour of some Bond-villain HQs nestled into the world’s most beautiful landscapes. 🏜🧊 [3/10]

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Russ Maschmeyer

@StrangeNative

2 years

The pace of progress around AI is staggering. Breakthrough research papers appear each week, enabling a new mind-bending wave of possibilities. It's both exciting and exhausting! 😅 [9/10]

AK

@_akhaliq

2 years

I feel like if I go to sleep I will miss a new paper/implementation 😄

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Russ Maschmeyer

@StrangeNative

2 years

At home, shoppers scan their space using @Apple ’s #RoomPlan or a photogrammetry app like @RealityComposer_ or @Polycam3D . It only takes a few seconds. 🧵2/12

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Russ Maschmeyer

@StrangeNative

4 years

In all seriousness, your remote productivity tips are useless for parents who have lost their childcare.

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Russ Maschmeyer

@StrangeNative

4 years

Today is a great day. I like today a lot. A+ would day again. 🤩🤩🤩

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Russ Maschmeyer

@StrangeNative

6 years

It’s been shared by others with much bigger reach than me, but here it is for posterity: my talk from @LDconf about my journey from designer to manager, back to designer. 15m to learn what took me 6 years. Not bad 🖖

There and Back Again: Russ Maschmeyer, Leading Design 2017

Russ Maschmeyer's talk: 'There and Back Again' at Leading Design 2017. www.clearleft.com | www.leadingdesignconf.com

vimeo.com

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Russ Maschmeyer

@StrangeNative

1 year

Made with a fun new tool we’re cooking up 👀

brennan

@letkma

1 year

what if you could choose warhammer color schemes in AR before you start painting #b3d

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Russ Maschmeyer

@StrangeNative

3 years

It's been a real rollercoaster of a year @primersupply Quick thread 👇👀

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Russ Maschmeyer

@StrangeNative

1 year

Proud husband break. First copies of her new kids book are here! 👇🫶

Jessica Hische

@jessicahische

1 year

First copies of my new book are in!!

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Russ Maschmeyer

@StrangeNative

1 year

A normal (on-axis) perspective projection doesn’t work — you end up seeing past the edges of the virtual window.

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Russ Maschmeyer

@StrangeNative

2 years

@Apple @Polycam3D Reverse AR unlocks fun in-store opportunities. In addition to shopper’s homes, merchants could transport shoppers and products anywhere: a Paris flat, a serene mountain cabin in Japan, or next to an infinity pool looking over a desert oasis. 🧵12/12 ✌️

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Russ Maschmeyer

@StrangeNative

2 years

5k likes, or you’ll never see the dog again 😜

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Russ Maschmeyer

@StrangeNative

4 years

Product designers: curious about working at an early-stage company? A founder friend of mine (Stripe Mafia) runs a well-funded co. and she's looking to hire their first designer. Contract or full-time. Remote or not. DM me if you're curious! ✌️

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Russ Maschmeyer

@StrangeNative

2 years

AR and natural interactions will enable an explosion of opportunity that developers are only just beginning to unlock. Excited for #Connect next week and looking forward to playing around with color passthrough 🥽🌈🤩

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Russ Maschmeyer

@StrangeNative

11 months

Today @Apple single-handedly reset the UX paradigms and quality bar for spatial computing to everyone's benefit. Hardware is still the constraint and will be for a while, but they nailed the interaction paradigms to unlock better software.

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Russ Maschmeyer

@StrangeNative

4 years

What color should we paint the new @primersupply office?

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Russ Maschmeyer

@StrangeNative

4 years

The childless will inherit the workplace. -Jesus I think

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Russ Maschmeyer

@StrangeNative

1 year

Pretty incredible. If you're scratching your head a bit, this means computers can now see and understand what objects are around them in real time, enabling many of the object-as-app-platform interactions we've been exploring recently. 🤯

AI at Meta

@AIatMeta

1 year

Today we're releasing the Segment Anything Model (SAM) — a step toward the first foundation model for image segmentation. SAM is capable of one-click segmentation of any object from any photo or video + zero-shot transfer to other segmentation tasks ➡️

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Russ Maschmeyer

@StrangeNative

2 years

@letkma Thanks for the all kind words and new follow y'all! 🤯 If you want to hear about more what our team @Shopify is up to vote for your SXSW panel on spatial computing and the future of commerce 🤓👇

Why Spatial Commerce Will Drive the Metaverse

The “metaverse” phenomenon has many brands thinking about a virtual future – how they will engage with consumers, how they’ll shop, and what kinds of experiences they can offer. As a commerce leader...

panelpicker.sxsw.com

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Russ Maschmeyer

@StrangeNative

4 years

So excited to share more about what we've been building with you. We hope it brings a little creativity into your life and home during this stressful time. Stay safe! Stay well!

Primer

@primersupply

4 years

Excited to share what we’ve been working on. Our platform makes it easy visualize changes to your space instantly with products from curated brands. You can sign up for early access at: (1/4)

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Russ Maschmeyer

@StrangeNative

3 years

First week at Shopify is coming to close and I cannot express how excited I am for what's ahead! 🤩

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Russ Maschmeyer

@StrangeNative

8 months

The world of #SpatialComputing just opened up for so many more merchants. Scan your products into 3D today!

Harley Finkelstein

@harleyf

8 months

AR is an incredible tool but right now, creating a 3D model is complicated, timely, expensive and not practical for many brands. We’re changing that @Shopify . Today, with the release of #iOS17 , we’re making it possible for all our merchants to create 3D models from the palm of…

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Russ Maschmeyer

@StrangeNative

1 year

Love this.

Kitasenju Design

@kitasenjudesign

1 year

I made a lenticular printing style website レンチキュラー風ウェブサイトできた #threejs #webgl #webdesign

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Russ Maschmeyer

@StrangeNative

5 years

TFW the product you’ve been scheming on for a year and then actually building for six months gets submitted for app store review. Couldn’t have done it without @heyadam and an amazing crew of devs, advisors, and investors. 🤩

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Russ Maschmeyer

@StrangeNative

2 years

And Big Bear finally got a chance to showcase his holiday versatility. 🎃🧸🎁🌼 [5/10]

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Russ Maschmeyer

@StrangeNative

3 years

I would like to write a television series called “Florida Man...” where each episode is a vignette into one bat-shit crazy story based on real life. Buck wild stuff.

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Russ Maschmeyer

@StrangeNative

2 years

@Apple @Polycam3D In store, shoppers can instantly visualize their room around an object. Computer vision systems identify and segment furniture and people from the video stream and mask them into the virtual room. 🧵3/12

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Russ Maschmeyer

@StrangeNative

2 years

Amazing use case for this feature. Time to unpack that digital closet concept from @clueless . This + CV... wait a second... hold my beer... 👨‍💻

Matthew Cassinelli

@mattcassinelli

2 years

I freaking love this idea — with iOS 16, this guy is saving clips of every outfit he wears in the Notes app 🤯 With background removal, you can cleanly categorize almost anything 👌

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Russ Maschmeyer

@StrangeNative

2 years

Looking forward to sharing more about @shopify AR/VR/AI explorations and meeting everyone at #AWE2022 . Keep an eye out for @ericflo and me, we’re friendly ☺️

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Russ Maschmeyer

@StrangeNative

1 year

Metaverse today: vast spaces, mostly empty and “dead” to interaction. Alternative: intimate spaces, densely populated with potential interactions. I prefer the latter.

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Russ Maschmeyer

@StrangeNative

4 years

Ever wondered what it would be like to design at a company that actually values design? Design is in our founding DNA. DMs open 👋

Adam Presson

@heyadam

4 years

We’re looking for a product designer at @primersupply ! 👩🏻‍💻👩🏼‍💻👩🏽‍💻👩🏾‍💻👩🏿‍💻 🕶 Design a delightful mobile AR experience 🏡 Remote friendly 👉

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Russ Maschmeyer

@StrangeNative

2 years

@Apple @Polycam3D That’s when we realized that we could use depth-buffer segmentation to more cleanly cut objects out of the scene if we had a bounding box to constrain the depth buffer to world space. 🧵9/12

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Russ Maschmeyer

@StrangeNative

3 years

We just signed a ✨dream✨ partner for @primersupply — and this is my current status

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