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Cassandra Hartford Profile
Cassandra Hartford

@SpaceCoastCRE

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Hey, I’m Cass | Founder @ReachCRE | Full time CRE Broker | Part time Comedian Ha/ha

Space Coast, Fl
Joined November 2009
Don't wanna be here? Send us removal request.
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@SpaceCoastCRE
Cassandra Hartford
1 month
People ask “what’s your story?”, “where did you go to school?”, “what got you into real estate ?” Panic. No one wants to hear the real story. They want to hear a cute little tale about how my parents were developers and how I had a seat at the family office after graduating…
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@SpaceCoastCRE
Cassandra Hartford
2 months
My partner and I don't co-mingle money. Never have, and likely never will. 7 years into our relationship, not a single disagreement or argument about money. When we joined households, there was a discussion about who pays for what and what contingency plans we have in place;…
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@SpaceCoastCRE
Cassandra Hartford
17 days
I am pretty floored when I hear or see someone order a Coke (or any soft drink) out at a restaurant. I immediately lose respect for that person. They may as well light up a cigarette too.
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@SpaceCoastCRE
Cassandra Hartford
5 months
Cancel me… Taking out a 50K loan to pay for a 6 hour wedding is crazy Most people who bought a house in 2021/22 are fucked Drug store vitamins aren’t real vitamins You don't have to go to college to be successful. For most people it’s a pyramid scheme Craft beer isn’t…
@y2khunter
Y2K HUNTER
5 months
what opinion will you defend like this?
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@SpaceCoastCRE
Cassandra Hartford
4 months
I almost exclusively listen to male thought leaders, podcasters, etc... given that I work in a male dominated industry. But this chick really hit the nail on the head. It's not even feminism... it's just reality for women. #retwit Makes me want to write a book...
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@SpaceCoastCRE
Cassandra Hartford
11 days
Table manners say a lot about a person. Whether you like it or not, people judge the way you eat. Let it be said, it is rarely appropriate to scarf your meal down. Take a break between each bite. And it’s never appropriate to lean in and eat 3 inches off your plate/bowl.…
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@SpaceCoastCRE
Cassandra Hartford
11 months
16 years ago I was a homeless teenager 14 years ago I was 18 years old with two babies 13 years ago I was divorced & jobless living with family 8 years ago I failed the Real Estate exam 4 times, finally passing on my 5th try 4 years ago I started to slowly climb the ladder…
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@SpaceCoastCRE
Cassandra Hartford
5 months
"I'm sorry for the trouble, let me buy you guys dinner" - me to an VRBO tenant for a minor inconvenience. They took 12 people out to dinner Their bill was easily 50% of the booking I didn't realize I needed to give them guidance on spending Ordered every. single. appetizer…
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@SpaceCoastCRE
Cassandra Hartford
1 month
Heard a rumor in 11th grade that I was pregnant. . . . . That rumor is about to turn 17.
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@SpaceCoastCRE
Cassandra Hartford
4 months
I don’t know what drug is released when you get in an ice bath, but I know it’s that good good 💉 I have never tried cocaine, but if it’s anything like this… I get it
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@SpaceCoastCRE
Cassandra Hartford
4 months
Jan 7th at 10am… Where is everyone?
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@SpaceCoastCRE
Cassandra Hartford
3 months
@2008Philz YOURE GOING TELL ME IM WRONG
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@SpaceCoastCRE
Cassandra Hartford
2 months
Here’s something wild that happened in real life yesterday. Block party on my street. Small beachside town. 40+- families. Live music. Food. Booze. Kids romping around. (some would say an affluent area) I feel it. The moms are clearly gossiping and uneasy about something.…
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@SpaceCoastCRE
Cassandra Hartford
4 months
I may have to take a break from @X . The constant urge to ask people if they’re fucking stupid is overwhelming.
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@SpaceCoastCRE
Cassandra Hartford
2 months
SOMEONE EXPLAIN TO ME WHY CRE FIRMS HAVE 47 VICE PRESIDENTS. First Vice President. Senior Vice president. Associate Vice President. I do not understand. #retwit
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@SpaceCoastCRE
Cassandra Hartford
4 months
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@SpaceCoastCRE
Cassandra Hartford
2 months
The Grand Canyon has so much potential, why haven't we done this yet?
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@SpaceCoastCRE
Cassandra Hartford
8 months
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@SpaceCoastCRE
Cassandra Hartford
2 months
@RobertMSterling My fiancé when I wouldn’t tell him her name.
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@SpaceCoastCRE
Cassandra Hartford
2 months
Me in 1989 wasting time instead of buying commerical real estate:
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@SpaceCoastCRE
Cassandra Hartford
1 month
If you’re having a destination wedding, I’m not coming. Don’t make me contribute to the- Engagement party Bridal shower Bachelorette weekend Bridesmaids dress / shoes Luncheons Rehearsal dinners Wedding Wedding gifts Day after bunch PLUS travel, room and board to…
@sweatystartup
Nick Huber
1 month
The most selfish thing you can do is plan an international wedding. Putting your 84 year old grandma on a 14 hour flight and making your family burn 6 vacation days and 2 months pay to see you get married is a vibe.
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@SpaceCoastCRE
Cassandra Hartford
7 months
I don’t know about your market, but I have $22,000,000 of listing inventory that will. not. move. Assets include - business brokerage, office, retail, land… sale & lease. It’s becoming increasingly frustrating. The only asset class that is moving in our market (Space…
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@SpaceCoastCRE
Cassandra Hartford
2 months
@tripplesixty Yeah, that’s exactly what we are doing… Interesting how perspective can be vastly different.
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@SpaceCoastCRE
Cassandra Hartford
8 months
Hot take: A million dollars isn’t a lot of money anymore.
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@SpaceCoastCRE
Cassandra Hartford
2 months
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@SpaceCoastCRE
Cassandra Hartford
19 days
Does anyone travel to tiny little downtowns and immediately start looking into properties values and start scheming how you can buy everything and take over? Just me? Ok.
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@SpaceCoastCRE
Cassandra Hartford
3 months
"Oh, you're a Realtor?" No, friend I'm a Commercial Broker.
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@SpaceCoastCRE
Cassandra Hartford
2 months
@GuyTalksFinance Longer than you’ve been giving shitty financial advice on twitter.
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@SpaceCoastCRE
Cassandra Hartford
1 month
You ever meet a person that everyone loves but you are intuitive af & your bs radar goes off? me, but all the time.
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@SpaceCoastCRE
Cassandra Hartford
7 months
Met my #cre crush @BobKnakal yesterday at @creisummit . 😭 #retwit
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@SpaceCoastCRE
Cassandra Hartford
2 months
@texasrunnerDFW The backlash suggests so.
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@SpaceCoastCRE
Cassandra Hartford
7 months
Meet Bob. Bob has one of the best mustaches I've ever seen. Bob ran a local restaurant for 25 years that was loved by locals. Bob decided he wanted to spend more time on the golf course and with his wife vs. the 16-hour days at the restaurant. Bob was referred to me after he…
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@SpaceCoastCRE
Cassandra Hartford
1 month
Who is your ride or die? -Met mine when I was 27 -I was broken & jaded & planned to eat his heart for dinner -Fast forward 7 years, turns out he is the best person I know -Integrity is a weak word to describe his character -Loves my children without reservation -Writes…
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@SpaceCoastCRE
Cassandra Hartford
4 months
I’m seeing this in my 30’s & the ones who spent every penny traveling, buying the boats, going out every night showing off are now struggling harder than ever. The ones who saved & were frugal who seemed ‘boring’ have way more freedom. Funny how that works out.
@girdley
Michael Girdley
4 months
In your 40s/50s, you start running into the people you graduated high school with. It’s clear who kept partying through their 20s/30s. And who ate right, slept well, kept out of the sun, and moderated substance use. One group looks 60. The other still looks 30. — Looks are…
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@SpaceCoastCRE
Cassandra Hartford
3 months
I stopped having kids at 18. Really looking forward to being a grandparent in my 40’s. I agree with Nicks sentiment. It’s all pointless without lineage. Here are mine.
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@sweatystartup
Nick Huber
3 months
All these people waiting to have kids until 40+ is a national disaster. Be a man. Commit to somebody. Build a family. Get your shit together. You’re being brainwashed into thinking your career is #1 and the world is a bad place. Wake up before you grow old and die with regret!
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@SpaceCoastCRE
Cassandra Hartford
4 months
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@SpaceCoastCRE
Cassandra Hartford
4 months
Love this investment strategy. #retwit
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@SpaceCoastCRE
Cassandra Hartford
3 months
Stop looking for hacks. Just accept that everything worth doing is difficult.
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@SpaceCoastCRE
Cassandra Hartford
4 months
2024: the year I will relentlessly & unashamedly pursue my passion for stand up comedy.
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@SpaceCoastCRE
Cassandra Hartford
17 days
@chrisderose Me too. Got to go. heading over to Walgreens to get my 13th booster.
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@SpaceCoastCRE
Cassandra Hartford
17 days
@jasonwajung I didn't say real coke was off the table.
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@SpaceCoastCRE
Cassandra Hartford
7 months
Here’s a weird thing about me… If I’ve seen your address on an invitation, piece of mail, gift receipt, package… etc. I’ve googled your house. I’ve looked it up on Zillow. I know your Zestimate. I know what you bought it for. & based on when you bought it, I can…
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@SpaceCoastCRE
Cassandra Hartford
4 months
@MBuciuman A multiple friend’s house keeper…. Cleaned another house and caught him there with another girl. Small town shit.
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@SpaceCoastCRE
Cassandra Hartford
4 months
When I am 37, my kids will be 18 & 19 yrs old. Which is wild... I know. Any empty nester tips? I could start an entirely new life.
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@SpaceCoastCRE
Cassandra Hartford
14 days
I have started yelling "not friendly" to people when someone tries to approach me. I learned it from the dog people.
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@SpaceCoastCRE
Cassandra Hartford
3 months
If I call a listing broker and he doesn't return my call or text me within 48-72 hours I think the owner should be notified. - theIOSguy 🔥 #retwit #cre
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@SpaceCoastCRE
Cassandra Hartford
2 months
@BobTells Lucky enough to have had that in place before meeting.
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@SpaceCoastCRE
Cassandra Hartford
5 months
Something weird is going on with my algorithm… My entire X feed is insecure men.
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@SpaceCoastCRE
Cassandra Hartford
2 months
Joe Biden: "If you vote for me, I will do a bunch of things." Bruh you're the president, just do it now
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@SpaceCoastCRE
Cassandra Hartford
24 days
A few things I’ve learned this past year: Spending 20 minutes daily in a sauna can be transformative Less chemicals in your home; overall, better moods If everyone likes you, you’re putting on an act; authenticity will thin out your circle Hard work beats talent when talent…
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@SpaceCoastCRE
Cassandra Hartford
5 months
@seandsweeney Staying domestic? Kiawah Island, SC St. Simons Island, GA Siesta Key, FL Vero Beach, FL (secret Disney resort) Indialantic, FL
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@SpaceCoastCRE
Cassandra Hartford
2 months
being smart has never stopped me from being a complete fucking idiot
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@SpaceCoastCRE
Cassandra Hartford
2 months
The coddlers won’t like this: My teens both have jobs where they work 10-15 hours a week. My teens are both above 3.0 GPA at a college prep school (honors and AP classes) While maintaining sports and social life. My teens don’t have electronics after 9pm. My teens look…
@sweatystartup
Nick Huber
2 months
The coddling parents of twitter are really going to hate me for this… But my kids will have jobs. They’ll go to work to earn money in high school. Way more important than an extra 3 AP classes and 3 hours a day of homework. Parents today are more worried about following…
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@SpaceCoastCRE
Cassandra Hartford
4 months
@jxbusiness They walking around the wedding visiting the guests… separately.
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@SpaceCoastCRE
Cassandra Hartford
4 months
@skylarromines I DONT KNOW… But we’re all here acting like nothing is the matter. I just found out.
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@SpaceCoastCRE
Cassandra Hartford
4 months
Asked a developer if he’s interested in going in on a site with me. He responds: Let's go look? I'm old school and need to kick the dirt. Love this.
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@SpaceCoastCRE
Cassandra Hartford
4 months
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@SpaceCoastCRE
Cassandra Hartford
5 months
A blind spot I've seen in CRE Brokerage: Brokers, how often do you meet with your city's community/economic development dept. or P&Z board? Do you have a good relationship with the city staff running the show behind the scenes in your market? Here's why I ask - A local…
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@SpaceCoastCRE
Cassandra Hartford
4 months
@tqlemd Cringe af. They were laughing the entire time and all I can imagine is the shit they were talking to each other “You’ve never made me cum” “She’s hotter than you” “Glad my dad made me get a pre-nup” Etc.
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@SpaceCoastCRE
Cassandra Hartford
9 months
Residential agents are one of my top referral sources. In my market, there’s 5500 licensed agents. Only 20 of the 5500 agents sell commercial. 1 out of those 20 is patient & cooperative with the residential agents. That’s me. Guess who gets called first when those…
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@SpaceCoastCRE
Cassandra Hartford
5 months
I wish I believed in anything as much as residential mortgage lenders believe in Q1
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@SpaceCoastCRE
Cassandra Hartford
11 months
I've just realized something pretty phenomenal I am the only woman-owned & operated Commercial Brokerage in my entire region. A triumph for women in real estate in my opinion. Is it strange to declare that I'm proud of myself? Well, if it is, then let it be strange. To all…
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@SpaceCoastCRE
Cassandra Hartford
4 months
What is Florida's Space Coast? I'll tell you what it isn't... It is not a little sleepy beach town, anymore. Some have coined it the "Silicon Valley of the Southeast." Industry Leadership: Ranked #2 by Milken Institute in aviation, aerospace, and space establishments, with…
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@SpaceCoastCRE
Cassandra Hartford
10 months
Only 2.7% industrial vacancy in Melbourne / Palm Bay, FL. i.e the Space Coast. Where the billionaires are playing with their toy rockets. Where we have the Space Force Base. We are a hub for engineering & manufacturing. Rockets, private jets, space station equipment.…
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@SpaceCoastCRE
Cassandra Hartford
3 months
Sent 23 expired letters Jan 2nd. Just hired to list a medical office for $1,200,000 that's been on the "market" (mls) with a residential agent for 651 days. I will likely have it in contract within 30 days. If you've been looking for one - this is your sign to send the damn…
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@SpaceCoastCRE
Cassandra Hartford
9 days
I’ve really pissed my teens off lately. I stopped covering their ‘wants’ and pulled back to just covering their ‘needs’. As a byproduct, they’ve learned the following lessons (and were uncomfortable the entire time) - They’ve designed resumes They’ve gone door to door in…
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@SpaceCoastCRE
Cassandra Hartford
4 months
When you think you’re posting about health & longevity hacks But you’re actually posting free foot porn. <<< Lessons of 2024
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@SpaceCoastCRE
Cassandra Hartford
7 months
A customer just informed me that if I’m unable to sell their restaurant business, they’re going to file for bankruptcy. I wonder if there is a trend starting here… given how many different businesses I am taking to market and overall inventory going up. Boomers seem to…
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@SpaceCoastCRE
Cassandra Hartford
5 months
Hand shakes are palm to palm. If you shake my fingers, I’ve lost respect for you. It’s very beta & weird…
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@SpaceCoastCRE
Cassandra Hartford
7 days
In my twenties, I was in a toxic relationship where my partner demanded I block men he saw as more successful, even public figures I admired. People/professionals I looked up to. I can’t imagine a world where I spent the rest of my life walking on egg shells to appease…
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@SpaceCoastCRE
Cassandra Hartford
4 months
Me watching a residential agent list a commerical property because the wives play tennis together. #retwit
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@SpaceCoastCRE
Cassandra Hartford
10 days
The Real Estate X Gala was truly unforgettable. Standing on the 101st floor, surrounded by the breathtaking NYC skyline, I had the incredible opportunity to share memorable moments many of the country’s top commercial real estate leaders. It was truly heartwarming to turn our…
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@SpaceCoastCRE
Cassandra Hartford
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@SpaceCoastCRE
Cassandra Hartford
10 months
About me: -33 yo female -Engaged indefinitely -Mom to two teens -Industry experience: 15 years -Personal Investment Portfolio: ~$750k -Years Investing: ~3 -Developments: First project underway Plan: -Invest aggressively -Teach my kids everything I know -Enjoy life,…
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@SpaceCoastCRE
Cassandra Hartford
10 days
Andrew Schultz went up at the comedy cellar last night. He was practicing material for an upcoming gig. He was 3 feet away from me. For $25. New York City is wild.
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@SpaceCoastCRE
Cassandra Hartford
2 months
Sometimes I just want to reply to emails like Hi Kevin, I literally have no idea what the fck you're saying. sincerely,
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@SpaceCoastCRE
Cassandra Hartford
8 days
@realEstateTrent It's a huge reason why we haven't sold. We would have to spend double for the same house PLUS 4 points higher. Just can't make sense of it.
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@SpaceCoastCRE
Cassandra Hartford
5 months
@TipOfTheBanana It’s classless to over indulge on someone else’s tab.
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@SpaceCoastCRE
Cassandra Hartford
3 months
"I was ashamed of myself when I realised life was a costume party and I attended with my real face." - Franz Kafka
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@SpaceCoastCRE
Cassandra Hartford
4 months
Landlords - riddle me this: Junior associate brings in your big lease listing. Not his asset class, so he hands it to a senior broker in the office to take the reins. Junior associate wants a 50% referral fee, rightfully so, he brought the client in. Senior broker doesn’t…
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@SpaceCoastCRE
Cassandra Hartford
4 months
When I was in my early twenties, dirt poor driving a shit box… when showing property I used to ‘shame park’ as far away as I could to avoid being perceived as less than. I would park around the corner and act confused or lost or the GPS messed me up. I bet they all knew…
@realEstateTrent
StripMallGuy
4 months
It makes sense for a broker to splurge on a nice car. It’s an image thing, and I wish it wasn’t the case, but it factors into a client’s thinking whether they know it or not. Reality is nobody wants to give a listing to the broker with the beat up Honda.
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@SpaceCoastCRE
Cassandra Hartford
3 months
Does anyone even ask where your degree is from? I've literally never been asked.
@RosserJobs
Jon Rosser
3 months
Whatever you do… Do not get the online MBA.
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@SpaceCoastCRE
Cassandra Hartford
15 days
I met a guy at the Sauna on Sunday who owns 12,000 units across Florida... He recognized my name from the cold call VM's I have left in the past, & he knew my company name off the top of his head. He wants to buy more. ( @NelsonCoverCFP was witness to this.) I'm finding…
@seandsweeney
Sean Sweeney
16 days
Sitting in a sauna has changed my life. It’s become an important part of my daily routine. It’s also my favorite! The health benefits are well-studied - regular sauna use improves heart health, lowers risk of all cause mortality, flushes toxins, aids in recovery, etc. It…
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@SpaceCoastCRE
Cassandra Hartford
11 days
@seanpatward I’m like embarrassed to be with people like that
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@SpaceCoastCRE
Cassandra Hartford
4 months
Hear me out.... A commercial real estate 'reality' TV show. We love sharing our successes and failures on social media & podcasts—why not take it to the next level? Imagine us sharing our adventures in developments, NNN properties, industrial, and MF trades... This…
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@SpaceCoastCRE
Cassandra Hartford
2 months
Broker to one of my junior brokers: "Fuck off. No changes. Pay the rent, fulfill your responsibilities or you will be sued. Lying scum." ME: "Hey, this is between you and the tenant, not the tenant rep. Just email me next time if there is an issue, instead of cussing out my…
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@SpaceCoastCRE
Cassandra Hartford
11 months
I was 19, two babies, zero education or work experience I started as a leasing consultant at a MF property in Northern CA That position taught me sales. Quickly I took what should have just been a "job" and turned it into a career Fast forward 15 years, my sales goals this…
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@SpaceCoastCRE
Cassandra Hartford
14 days
I have a decent local following on Facebook. I lean into it and post often. Personal. Professional. Market stats. Etc. (like nicks post below) I’ll tell you what… the Realtors get real pissy whenever I post mortgage or inventory stats about Florida. They reach out and ‘have…
@nickgerli1
Nick Gerli
14 days
The US Mortgage Market is crashing. Hard. With Mortgage Applications to buy a house plummeting -14% from last year. And now languishing at their lowest level since 1995. The housing market is frozen. And buyers aren't coming back until prices/rates drop.
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@SpaceCoastCRE
Cassandra Hartford
26 days
The ADHD urge to take on an unbelievably ambitious new project, in a field you previously have no experience in, with the full expectation that you'll "figure it out somehow" along the way. My toxic trait. ^
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@SpaceCoastCRE
Cassandra Hartford
1 month
It's cute when kids say what they want to be when they grow up. You're gonna write emails on the computer buddy.
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@SpaceCoastCRE
Cassandra Hartford
2 months
This old lady has been in the shop for months. 84’ Malachite Any other collectors out there?
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@SpaceCoastCRE
Cassandra Hartford
10 months
I can't help but notice that the #retwit community is far more collaborative and supportive than my local #CRE community. In fact, the guys in my market are mostly 65+ years old & gatekeep everything. Is this the same in every market, or am I just shadow banned in my market?
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@SpaceCoastCRE
Cassandra Hartford
8 days
I was just offered a cemetery listing. 30 acres of well-maintained memorial space, with approximately 15 acres of land still available. Owner operated. No funeral services are offered. No existing building. Cash flows... (how, idk yet). Oh boy, do I have a lot to learn. Who…
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@SpaceCoastCRE
Cassandra Hartford
2 months
The most beautiful people I've met have faced endless rejection and failure, yet still bet on themselves every time.
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@SpaceCoastCRE
Cassandra Hartford
25 days
If you know, you know. 🔥
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@SpaceCoastCRE
Cassandra Hartford
3 months
Oh, you’re a people pleaser? Name 3 people that are pleased with you.
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@SpaceCoastCRE
Cassandra Hartford
16 days
Salt + Sunlight + 10K steps + No junk food + 8 hours of sleep + 90% whole food diet + 30-50g protein per meal + 4 weight lifting sessions/week + Meditation + Cut out all negativity = The closest you’ll be to superhuman @drjamesdinic
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@SpaceCoastCRE
Cassandra Hartford
7 months
The story of my first commercial listing… Picture this: 27 derelict offices upstairs, some downright gnarly, and one even sported a stripper pole—yeah, you read that right. We had squatters and folks who hadn't paid rent in what felt like years. Every single unit needed…
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@SpaceCoastCRE
Cassandra Hartford
23 days
why.
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@SpaceCoastCRE
Cassandra Hartford
13 days
hope this email punches you square in the face.
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