I am thrilled to be joining the incredible team at Puck!
@PuckNews
has proven itself to be a force, uniting the corridors of power from Washington to Wall Street, from Hollywood to Silicon Valley and beyond.
It has been the greatest privilege to serve all of you as a leader and a partner. Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety.
Had a great discussion with
@elonmusk
last evening! Our continued commitment to brand safety for advertisers remains unchanged. Looking forward to the future!
While uncertain how many there would be, I spent my last few days at the company continuing that commitment. And I want everyone to know I do believe the new administration understands the importance of holding up the standards of GARM.
On to the most important part of this tweet, all of you. To my team, as you know I usually have a lot of words but there are no words to describe the honor I feel in being able to build with all of you.
To my customers, there was never a time I thought you stopped believing in us. Through the epic moments and the challenges, I can share that it truly felt like a community.
I stand with and for our female leadership. Making hard, principled decisions every day and showing up with empathy and care in every moment. This is
#trueleadership
@leslieberland
@vijaya
I am thrilled to announce that after a thorough search,
@jpmaheu
will be stepping into my former role as VP of Global Client Solutions! JP brings with him a wealth of experience managing various client-facing teams at Twitter both globally and locally.
It's my privilege to announce the new EMEA VP of TCS,
@chrisriedy
! After 8 years of Twitter leadership, he brings excellence in product, incredible people leadership, and a customer-first approach. Chris will start on Jan 1 joining our EMEA HQ
@Twitter
Dublin.
It’s rare in your career to have the privilege of working for a leader that balances strength with empathy, the ability to re-think with conviction, and the drive for accelerated growth with a deep care and commitment to people and our customers.
⚡️💙NEWS: After nearly 9 years with Twitter, I’m leaving my post to spend more time with my family. I know--you’ve heard this line before. Here’s some context:
Thank you
@jack
for your visionary leadership and everything you’ve done for Twitter! And congrats to my amazing colleague
@paraga
on your appointment to CEO! Thrilled to be working for you!
Thank you Rob for the thoughtful letter on behalf of the
@wfamarketers
, we take our partnership and commitment to Brand Safety and GARM seriously and looking forward to continue to work together!
@elonmusk
#brandsafety
A statement from GARM and
@wfamarketers
to
@SEP
and
@elonmusk
on our work on
#brandsafety
- we must have Twitter uphold existing agreements and deepen future collaboration - the stakes are simply too high
We’re going big! Starting today, a small group of people globally on iOS will see a more immersive timeline we’re testing. Photos, videos, Tweets and ads will span edge to edge with no margin.
(1/2) In 40 days, I turn 40. Like all “big” birthdays, this one has made me pause and consider what have I learned in 40 years and what can I learn from others. So I’m going to run an experiment by asking 40 questions over the course of 40 days to inspire my next 40 years:).
Excited to welcome
@fordkat
to the Twitter team! So excited to have you join as Head of Global Brands and help us drive our global approach forward with some of our biggest partners. We are lucky to have you!
E16: Today I am thankful for...
@LEGO_Group
for a week of fun and achievement. My 7 year old built the tree house and my 5 year old built the Flintstones house. Key theme of the week = who are the Flintstones?!
#thankful
#legomasters
#old
I am excited to welcome
@reikona
as our new MD in Japan, one of our most important and thriving markets. Reiko's impressive experience & knowledge will be a great inspiration for our team & customers. Welcome Reiko & thank you
@yusasamoto
for your JAPAC leadership!
I am thrilled to be able to lead a team that is driven by purpose and that helps businesses and professionals thrive. I know I have big shoes to fill, and I cannot wait to help us continue to build on our momentum.
I am finding the need - more than ever - to send gratefulness/thankfulness into the world as we each take on new days with new challenges/opportunities. Twitter, I am writing to you with my thanks - once a day, one thing, one thanks. Going to try a Thankfulness Journal.
Our team has been hard at work making progress on our Performance roadmap. Excited to share their latest development: Multi-Destination Carousels. Now available globally. Read below to learn more!
We continue to make progress against our performance roadmap and are excited to share our latest updates that will help us better support performance and measurement for our advertisers. Excited to kick off the year with these important milestones!
Cheers to the incredible Tweep Parents and Caregivers who wake up every day supporting their team and their families - kids/parents/siblings! We see you!
#watchussoar
Product innovation helps us grow our audience and empowers us to find new ways to support businesses on Twitter. For the people who use Twitter every day and for the businesses who rely on us to drive results, here’s some of what we’ve been working on!
An incredible and bold initiative from
@adidas
! We are incredibly proud to partner with you to bring greater visibility to female high school athletics across the country!
Twitter is the largest repository of human thought and with over a billion tweets analyzed, Twitter's 2022 Trend Report shares what we can learn from the biggest moments and movements. A great read!
Thrilled that
@robinw
will be taking on this new leadership role! Her impact to Twitter, our customers and our people during her 10 year tenure has been amazing! She leads with fearlessness and empathy.
@robinw
can’t wait to see you thrive in this new role!
Thrilled to announce that after an extensive search,
@robinw
will be stepping into my former role as VP of US Client Solutions. Robin is a transformational leader with deep experience driving full-funnel marketing solutions, and leading crucial teams at Twitter.
@ all Small businesses and Professionals on Twitter, I am so excited to share that this new page will help you grow your business! Learn how to set up your professional account, gain followers, and Tweet better! And we are just getting started!
What’s happening? Twitter Dubai and
#StartWithThem
event bringing our clients together! Some photos of the gorgeous exhibition that brings to life our most valuable audience when they are most receptive.
“I remember when we used to just make a tv spot... now we need to move at the speed of culture. The ideas can never stop. We need to move at this creative pace”
@fer_machado123
@BurgerKing
Our commitment to experimentation and velocity is visible and live! Check out all of the products shipping in the last couple of weeks from
@kayvz
below!
@Twitter
Proud of all the teams at Twitter who have been working hard to increase our product development velocity. We’ve been busy! Here’s a recap of a bunch of things we’ve shipped or started experimenting with just in the past 2 weeks:
E18: Today I am thankful for... how quickly Thursday came. I’m not sure if u have felt this but there’s very little break between work and school work so the days move faster (despite not going anywhere). Fri nite is a symbol of family time. I am lookin fwd to it.
#thankful
Our commitment to brand safety is a critical priority which we will continue to build and invest as we know a safer twitter is a better twitter! Thank you to all of our partners that have led with us along the way!
A truly meaningful film that should be watched by all and is now available to rent for free on all platforms. Please take the time to watch, learn, and lean in to change.
@eji_org
We believe in the power of story.
#JustMercy
is one resource we can offer to those who are interested in learning more about the systemic racism that plagues our society. For the month of June,
#JustMercy
will be available to rent for free on digital platforms in the US.
@eji_org
If you can dream it, tweet it. This campaign is dedicated to our partners, the bold voices on here who bravely called their shots early, and stuck with us as their dreams became reality and who inspire our users and our team every day.
#TweetItIntoExistence
E5: Today I am thankful for... my team. Leadership is defined and redefined by the moments we face and the outcomes we create. I’m thankful for a team that focuses on debating, ideating, and creating the best outcomes possible.
#thankful
It is with humility, deep gratitude, and an incredible amount of excitement that I take on this new role. Our customers are an integral part of our work in serving the public conversation and what makes Twitter, Twitter.
E4 (entry 4): Today I am thankful for... technology. The isolation and loneliness of this time really hit my 7 year old today. Being able to see his best buds over the phone helped him feel re-connected and also helped him better describe his feelings of loneliness.
#thankful
I’m excited about how we are testing ads in conversations as people spend a lot of time reading replies to tweets. I think this new surface is going to help meet advertisers needs and become an awesome integration for brands and people to connect.
Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third or eighth reply under a Tweet. 🗣️
Over the last 7 years,
@yusasamoto
’s visionary leadership has grown our businesses across Japan and South Korea. I can’t think of a better leader to head up the advertising business for our unified JAPAC region!!!Congratulations, Yu-san, and I can’t wait to see what happens next!
To all of our Tweeps across the region, we are all united as JAPAC with the
#OneTeam
spirit! I’m looking forward to working with all of you to serve the public conversation for more people, communities, brands and partners in this exciting part of the world!
E13: Today I am thankful for... it being Friday! The weekend still means something despite that so much of the day to day feels the same. I love that Friday represents family movie night, sleeping in a bit longer, curbside pick up, and a moment to just breathe.
#thankful
To my mom who taught me about civic responsibility, being resilient in the face of adversity, caring deeply for family, and for driving me three hours a day to get me to high school! I love you and have learned so much from you!
#SheInspiresMe
This is an incredibly sad moment for women and our country. Human rights should mean equal rights and the decision to over turn Roe v Wade has fundamentally challenged this notion for all women and will make it disproportionately more challenging for women of color. Just sad.
The Supreme Court’s abortion ruling to overturn Roe v. Wade sparked protests across the country. Abortion rights demonstrators took to the streets in cities, including New York, Washington D.C., Atlanta, and Detroit, decrying the decision.
Exciting news for our developer platform business! Developers bring so much to Twitter, and we’re so excited to open up our platform and provide more ways for developers to create innovative apps and sustainable businesses. Can't wait to see what they do!
Today, we’re opening up the Twitter Developer Platform and launching the v2 API as the primary Twitter API🚀 This is the most important launch since the initial launch of the Twitter API. What's changing and what does it mean for the future of our platform? 🧵
Head of US Content Partnerships
@laurafrofro
dropping BIG news about our
@NBA
partnership. We’ll enable
#NBATwitter
to pick the player they want to follow on the court and watch through a new camera angle. Will include live commentary fueled by fan conversation 🔥🔥🔥
For all brands and advertisers preparing for the Games ahead, here are a few learnings on how Twitter is investing in making easier to follow and discuss epic sport moments and authentically engage in the conversation!
A very proud moment!! I double majored in Political Science and International Relations at
@NorthwesternUni
but my concentration was in the EU and African Studies. Africa is the only “mobile first” continent and its present and future are unequivocally bright!
A huge welcome to Sara who joins our team as Managing Director for Greater China! We are thrilled to have you on the team and look forward to seeing our export marketing business in the region continue to grow under your leadership.
@Sara16816
@maya_hari
Thanks Maya! I feel incredibly honoured to
#jointheflock
. Can’t wait to work with the amazing Greater China team and all the wonderful people
@Twitter
in such a dynamic region!
I had the privilege of taking multiple months of leave with both kids. It was a privilege b/c one company paid for my leave. I could afford to go unpaid @ the other. Family leave should NOT be a privilege. It’s a fundamental right for all.
#FAMILYAct
@SenGillibrand
thank you!
Without universal paid family leave, too many Americans have to choose between taking care of family and putting food on the table. I’m reintroducing the
#FAMILYAct
today to make sure no one has to make that choice ever again. The only way to do it is to fight for it. Let’s go.
On
#AdweekTogether
, Sarah Personette (
@SEP
), VP of client solutions for
@Twitter
, joined
@ChrisAriens
today to talk about what the social platform has learned so far.
Hear what she has to say, and catch the extended episode here:
E7: Today I am thankful for...
@Dyson
. It’s been a while since I cleaned my house top to bottom. Speaking honestly, I am very bad at it. My vacuum made cleaning a lot better or at least made me a bit more capable at cleaning. That said, I am still horrible 😂!
#thankful
Congrats to Twitter’s incomparable leader
@Derella
for being named to The Drum Digerati 2019, which honors the world's top 100 digital marketers. 👏 👏 Matt! via
@thedrum
I’ve never been prouder of an activation before in my life. Every word, every location, every design was a thoughtful and meaningful choice by a team of Tweeps who cared immensely for Black voices to be heard. Thank u
@leslieberland
&
@NolaBeth
for trusting me to lead this work
E9: Today I am thankful for... the arrival of the USNS Comfort, a hospital ship that docked in New York today to help healthcare workers and overwhelmed facilities supporting the rapid increase in Covid-19 patients here in NY and the tri-state area.
#thankful
I did not know this particular MLK quote but just received. In 1957/Montgomery, Alabama, MLK shared “Life’s most persistent and urgent question is ‘what are you doing for others?’” I don’t always get this right but can’t think of a more positive way to start each day.
@MLKDay
@BarackObama
I have the most beautiful memories of visiting Notre Dame w/ some of the most beautiful people in my life - my mom, my dad, brothers, and my now husband. My heart goes out to France, to those with the memories of visiting this beautiful Cathedral, and those that have yet to go
We are testing new ways to support all of us having conversations on the platform! I am eager to see the results of the test as this continues to help us serve the public conversation.
On this tragic day in our history, I am grateful for the bravery of jose melendez perez and the other unsung heroes who helped protect us.
#NeverForget911
Thank you
@JenP
for taking the Global Content Partnerships team to new heights over the past year & for being an incredible leader at Twitter for over 8 years! Congrats on this amazing new role with your hometown Rams!
Some personal news…🧵
@Twitter
that’s a wrap!💙
After almost 8.5 incredible years & an unforgettable journey, it’s time to say goodbye. From
#LoveTwitter
to
#OneTeam
, I will remember these years forever.
We are excited to announce we have extended our live streaming partnership with
@TwitterSports
through 2020.
We'll stream the first 60-90 minutes of
@PGATOURLIVE
coverage every day - for FREE - across 111 days starting Jan. 17 at the
@Desert_Classic
.
I know I speak for many in saying that
@Derella
embodies that type of leader. Matt has helped make Twitter what it is today and his legacy will live on in each of us as we continue to build upon the bright future ahead for the people and brands that use Twitter every day.
Today we announced that
@MoPub
is being acquired by
@AppLovin
. It’s been incredible to see the journey MoPub has been on, as they expanded their global footprint, drove revenue growth, welcomed new partners and launched new technologies.
I am grateful for our commitment to gratitude! And I’m grateful for the smiles and laughter I’ve gotten to experience with my family each and everyday while at home this year.