After watching its social media audience beg for access to the brief, atmospheric song included in its latest video spot, Lincoln put an extended two-and-a-half-minute version on streaming platforms.

Dating app Bumble has overhauled its design while releasing new features meant to rekindle user interest.

Ah, summer. The time to be outside—at festivals, sports games, amusement parks, hiking, partying and more.  As often occurs in the summer, increased activities are the cause for more fun. However,...

Liquid Death is taking it to Big Soda through a new spot that tricks models into thinking they were auditioning to be in a commercial for a new soda brand. The fictious product is a “dehydrated soda”...

Shops turn to terms such as creative solutions and consultancies to stand out in a crowded market.

Founded by former Anomaly execs, X&O has worked for Alibaba, Minute Maid and Shutterstock.

Brooks Running is updating its tagline for the first time in 25 years as it tries to build on recent sales momentum in the performance footwear category and its own brand.

TikTok says it will fight potential ban as it shows the power of the platform to boost brands.

One of our favorite ads ever was Wes Anderson’s American Express spot from 2006, which he directed and starred in—it spoofed the filmmaking process with the same breezy yet stylish self-awareness...

Betting brands slashed ad spending by 21% last year as they focus on bottom line.

The largely unscripted ad features Spike Lee and actor Giancarlo Esposito.

Ad jobs reached an all-time high in April, but caution signs are flashing. Ad agency staffing is unsettled, U.S. employment growth softened and the jobless rate ticked up.

4 ways AI can partner on content, creators, campaigns and customer relationships.

Acquisitions heat up, Burrell Communications Group reveals first executive leadership team and Influential plants its flag in EMEA.

Grillo’s Pickles goes viral for its new jar and Amazon sees profit triple—plus, why it was a bad week for Starbucks and Peloton.

The direct-to-consumer news you need to know this week, from retail moves to financial updates.

Edelman’s AI chair unpacks “Archie” and the substantial investments required to build it.

Google, Meta, Snap and TikTok anchored the annual ad sales event, while Spotify and X held alternative programming.

E.l.f Beauty is venturing beyond cosmetics to make a social statement, specifically about diverse board membership, enlisting tennis legend Billie Jean King in a “Serving Facts” campaign. The video...

Colombian music artist and global superstar Maluma is bringing Formula 1 racing to fans who can’t make it in real life through an original song and music video created in partnership with Google...