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Jacob Navok Profile
Jacob Navok

@JNavok

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CEO, Genvid. Previously 社長付 (President's Office) and Director of Business at Square Enix Holdings, reported to CEO.

New York, NY
Joined February 2010
Don't wanna be here? Send us removal request.
@JNavok
Jacob Navok
17 days
Many thanks to everyone who shared or retweeted my dive into Square Enix’s financial results. I noticed a few recurring questions that I’ll respond to here. First, I’ve seen several questions about how to build games cheaper or set budgets based on smaller sales figures. It’s…
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@JNavok
Jacob Navok
20 days
If a game costs $100m to make, and takes 5 years, then you have to beat, as an example, what the business could have returned investing $100m into the stock market over that period. For the 5 years prior to Feb 2024, the stock market averaged a rate of return of 14.5%. Investing…
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@JNavok
Jacob Navok
20 days
Now if you're a younger gamer in your teens, you may not even be thinking about FF. If you are 13 years old now, you were 5 years old when the last mainline FF, FF15, came out. Your family may not own a PS5 and you may not care. You're satisfied with Fortnite or Roblox or…
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@JNavok
Jacob Navok
20 days
There's a misunderstanding that has been repeated for nearly a decade and a half that Square Enix sets arbitrarily high sales requirements then gets upset when its arbitrarily high sales requirements fail to be met. This was not true when I was there and is unlikely to be true…
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@JNavok
Jacob Navok
4 years
1/ The flaw in cloud gaming strategies today is the platforms see the opportunity as enabling distribution rather than creating new content. Cloud gaming should enable new experiences around centralized AI, physics, rendering. We explored this ten years ago at Square Enix.
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@JNavok
Jacob Navok
9 months
Of all the replies I got to the Square Enix thread, the comments calling me a paid Microsoft shill were the most puzzling. I'm CEO of a streaming company. I have a fiduciary duty to my company. I cannot be a paid Microsoft spokesperson. I am also a huge Playstation fan and love…
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@JNavok
Jacob Navok
20 days
There's another path that I can think of, which is increasing the take rate. If publishers can capture more of the platform side revenue, they can moderate price point increases while capturing a better return on investment because they'll be capturing say $50 or $55 out of $70.…
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@JNavok
Jacob Navok
20 days
As a reminder I reported to two CEOs of Square Enix for the better part of a decade and ran a subsidiary. I also correctly predicted last year that Square Enix was going to break exclusivity. I'll note I have no confidential information that I'm basing my arguments on. To start,…
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@JNavok
Jacob Navok
4 years
This is super critical: hits in gaming are very rarely out of no where. They come from years of building a culture, and require magic to come together. Many games fail, some get iterated on in development, and a rare few hit it on their first shot.
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@JNavok
Jacob Navok
20 days
This is indeed the point. Square Enix are not competing against just the latest new installments, they are competing against every F2P online game that is constantly adding content and getting more robust over time.
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@JNavok
Jacob Navok
20 days
But that's not even the core of the problem, this is just me proving that expectations aren't set immodestly. The core of the problem is that the budgets were set in a period where the expectation was that audiences would grow.
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@JNavok
Jacob Navok
9 months
@stephentotilo @tha_rami Not that Unity are incentivized to do so. The abuse only helps their coffers.
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@JNavok
Jacob Navok
20 days
I expect Fortnite, Roblox, Warzone, and similar products to continue to grow revenue. Meanwhile, put yourself in an older gamer's shoes: if you're a gamer with disposable income but less free time, and you have the choice of paying $70 to play 100 hours in FF16 or to just…
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@JNavok
Jacob Navok
20 days
What's happened? Not just to Square Enix, but to the industry as a whole? Audience behavioral patterns are radically different than expected in 2015. Remember, I said 2015 was pre-Fortnite. The way it used to work was that you'd pick your release date similar to a Hollywood…
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@JNavok
Jacob Navok
20 days
Can the game net a return higher than this after marketing, platform fees, and discounts are factored in? This is actually a very hard equation though it seems simple; the $70 that the consumer pays only returns $49 after 30% platform fees, and the platforms will generally get a…
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@JNavok
Jacob Navok
20 days
The assumption was that people would jump between products when they finished one. But, as you know, F2P games like Fortnite or Warzone are evergreen, they never get old. They are always updating with new content and experiences. They can continue for decades. Candy Crush has had…
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@JNavok
Jacob Navok
20 days
There are three levers you can pull to make the equation work for return on investment at a game company. You can decrease costs, increase price, or increase audience size. As noted, any non-service game is having trouble increasing audience size. Meanwhile, on the cost side,…
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@JNavok
Jacob Navok
20 days
Earlier this month Kotaku had an article called "9 Great Games We Can't Stop Thinking About." There's a surprise 10th slide, and that is Fortnite. @ZwiezenZ writes in the article: "And once again, another weekend arrives and I realize that I'll be spending most of it playing…
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@JNavok
Jacob Navok
20 days
The game industry is still growing in revenue but that revenue is increasingly captured by fewer live services games that are generating a level of stickiness seen in social media companies. There are reasons there are very few competitors to Facebook. Once the network effect…
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@JNavok
Jacob Navok
20 days
This is the reason we see trends where games are either spectacular 10/10 successes, or disasters, with little in between; there is no "next hit" being searched for in many cases. And this polarization makes risks higher, and costs higher too (we will get to this in a moment.)
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@JNavok
Jacob Navok
20 days
Assume marketing expenses at $50m, and assume that you're not going to get $49 but rather an average closer to $40 given discounts, returns and other aspects. Now let's say in that first month you sold 3m copies with $40 net received (we will ignore the recoup). You need to…
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@JNavok
Jacob Navok
20 days
At that time, as a gamer, once you finished the most recent game you were on, you moved onto the next. You were looking for your next title once you finished the prior one. We wanted one of our titles to be the next title you bought to fill your gamer needs. This world radically…
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@JNavok
Jacob Navok
20 days
We would look at a Hitman or a Deus Ex release and consider whether there was a Call of Duty or Assassin's Creed coming out around that time, assuming that gamers had X amount of money to spend and Y amount of time, and that if we wanted to get the full sticker price (remember,…
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@JNavok
Jacob Navok
20 days
The sales figures required aren't wild expectations; the number of copies sold were too low. And my numbers are actually much lower than realities (game dev costs are probably 2x as high, and marketing is also likely 2x as high, and this makes ROI requirements higher too).
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@JNavok
Jacob Navok
20 days
Now we have to get to the cost of development. Asset generation, motion capture, textures, animation, engineering, infrastructure are incredibly expensive. Making games costs a lot of money. The recent layoff wave is generally a consolidation toward a new expected sales average…
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@JNavok
Jacob Navok
1 year
1/ Today @GenvidEnt reveals the first trailer for SILENT HILL: Ascension (SHA), an interactive streaming series rendered real-time, and which will go live later this year as a canonical part of the Silent Hill universe.
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@JNavok
Jacob Navok
20 days
From the statements made, it will take FF16 eighteen months to hit expected sales. (I used the stock market as an example but actual ROI should be higher than stock market averages).
@6d6f636869
Takashi Mochizuki
1 month
Square Enix said: -FF16 sales fell short of expectations. Initial momentum was in line with expectations, but the games failed to reach FY goal as its momentum slowed. No updates from sales number last announced at 3 million -FF7 Rebirth sales fell short of expectations. Initial…
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@JNavok
Jacob Navok
20 days
Regardless, the Fortnite-ization of the industry was not entirely predictable in 2015 when budgets were being planned. Even after FN came out and well into the Covid period it felt like industry growth was pulling all ships forward, not just a handful. But that isn't what…
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@JNavok
Jacob Navok
20 days
Total audience growth was a reasonable expectation in the 2015-2022 era and still is today. Not only had the industry grown significantly each year, but each day that new generations were coming of age, they were coming of age as gamers. Meaning that your total addressable…
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@JNavok
Jacob Navok
4 years
1/ There are four sources of value in games. The first, and by far the largest, is CONTENT. The second is PLATFORM. The third is DISTRIBUTION. The fourth is TOOLS.
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@JNavok
Jacob Navok
20 days
You're also seeing this trend with Ubisoft's Star Wars game It's not because game companies are penny pinchers looking to fleece their users. It's because this is the only path left to make non-F2P service titles workable in the AAA space given cost and…
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@JNavok
Jacob Navok
20 days
This leaves only price left as a lever to pull. Since the price of games hasn't substantially increased, relative to inflation, package disc games have gotten cheaper over the last two decades. The assumption was that this was okay because the audience size would grow instead of…
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@JNavok
Jacob Navok
9 months
I was quoted in @stephentotilo 's excellent Axios newsletter today. I wanted to reinforce my strong disagreement with the position taken by analysts and quoted by former staff in this month's @business piece on Square Enix. To start, as a reminder, I reported directly to two…
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@JNavok
Jacob Navok
3 years
1/ Yesterday’s closure of Stadia’s internal studios and business realignment shuttered Google’s cloud gaming platform strategy. In this thread I'll explain why.
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@JNavok
Jacob Navok
1 year
Great article with the Epic Games team on the future. Epic CTO Kim Libreri: "We’ve had this interesting phase with Twitch evolving and people watching streamers on YouTube and stuff. But eventually, you’ll be able to live broadcast inside the world of…
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@JNavok
Jacob Navok
3 years
1/ I’m excited to announce PAC-MAN™ COMMUNITY, which is starting its beta test today and offers players, viewers, and streamers a new way to experience this legendary gaming franchise in its fourth decade. Read more here:
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@JNavok
Jacob Navok
8 months
I’ve seen some articles asking about the “Teen” rating in Google Play. We consider SILENT HILL: Ascension to be a Mature series. Our account registration system will only permit 17 and older to register. But, let’s remember that SILENT HILL: Ascension is not a game that you…
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@JNavok
Jacob Navok
3 years
Photos from the floor of the $META closing bell with @ballmatthew @maybebullish @jonathanglick @giantsquidgirl
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@JNavok
Jacob Navok
3 years
1/ Unreal Engine FY2020 Revenues: $100m Unity Create (Engine+Services) FY2020 Revenues: $231m Game industry size in 2020: $160bn The two main game technologies (decades old) captured 0.2% of industry revenue last year
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@JNavok
Jacob Navok
2 years
This video of Darth Vader being slammed by @ballmatthew 's bus will forever live in my heart. Long live the metaverse.
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@JNavok
Jacob Navok
9 months
@necrosofty They'll send you a scary bill then you'll have a burden of proof to deal with to get them to waive the bill. Each time you release a charity bundle will be wading into the fog of bureaucracy.
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@JNavok
Jacob Navok
4 years
1/ @ballmatthew and I wrote an essay on cloud gaming that distills over a decade of expertise building cloud game streaming technologies, platforms and content, including designs for the first “cloud required” games at Square Enix.
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@JNavok
Jacob Navok
3 years
1/ Today we're announcing Genvid's Series C round of $113m and the creation of Genvid Entertainment
@Variety
Variety
3 years
Genvid Raises $113M to Build Out Massive Interactive Live Games, Taps Ex-Netflix Content Exec Cindy Holland as Adviser
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@JNavok
Jacob Navok
3 years
1/ One of the questions asked yesterday at the @Oppenheimer Future of Gaming event I spoke at: what is the opportunity for established game publishers in the UGC era. My answer: think of Activision like Disney and Roblox like YouTube.
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@JNavok
Jacob Navok
9 months
@Buckbreaker1818 @stephentotilo That’s a poor understanding of the issue. Xbox putting FF7R billboards in Times Square helps sell more PlayStation copies and is important to expanding the brand.
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@JNavok
Jacob Navok
4 years
And this is just 2020. The next ten years of our industry is going to look nothing like the last ten years. Cloud compute + streaming will blur the lines of gaming, tech, and media. Gonna be a wild ride.
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@JNavok
Jacob Navok
4 years
1/ I’m incredibly proud to announce @RivalPeak , an interactive reality show, built on Genvid software and streaming live on Facebook from tomorrow for 12 weeks. Find it at starting Dec 2nd at 6:30pm PT.
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@JNavok
Jacob Navok
1 year
2/ The SHA story is about intergenerational trauma. It follows all-new characters from around the world as they confront the horrors they have unleashed. You’ll see terrifying new monsters as the characters are drawn into the darkness by both recent murders and suppressed fears.
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@JNavok
Jacob Navok
3 years
@TaylorLorenz @Kellen_Browning We need to stop enabling these platforms who profit off hate; Clubhouse included. Discord and Reddit also hacked growth via racists and weren't held accountable to it.
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@JNavok
Jacob Navok
8 months
We were the #1 free app today which is super awesome but was also an insane level of scale which we were wholly unprepared for. We hit 7m API requests to the gateway during the livestream and that caused a host of server outages. Sorry for any trouble. We are working to refund…
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@JNavok
Jacob Navok
3 years
After 6 weeks on Facebook @RivalPeak users have consumed over 30MM minutes (!!), watched @wilw ’s RIVAL SPEAK 22MM+ times, generated hundreds of millions of character scores Today, RIVAL PEAK goes live on Facebook's iPhone app Our learnings to date:
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@JNavok
Jacob Navok
9 months
@codssjgod @stephentotilo The headline says former.
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@JNavok
Jacob Navok
7 months
Only 5 days in and there's almost an hour of TV to watch in Ascension. We continue to work daily on improvements to stability and performance. Top issue is desyncs due to user scale, we have multiple engineers working on this. We also are working on improvements in mobile video…
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@JNavok
Jacob Navok
1 year
3/ We are proud of our work with @Konami and the @SilentHill team led by the outstanding Okamoto Motoi, as well as with our partners at @bad_robot , @Behaviour , and producer @ballmatthew . We believe fans will love this new, intense, and unforgettable SILENT HILL story.
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@JNavok
Jacob Navok
4 years
13/ I believe that these new experiences that cloud gaming can offer are Massive Interactive Live Events or MILEs. @ballmatthew and I wrote about them back in May at I'm excited for people to start to see the world's first MILEs in coming months...
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@JNavok
Jacob Navok
3 years
Are you watching @RivalPeak ? 46.7k concurrents our co-stream tonight, a new record. 5.7m views on last week's Rival Speak episode 5, a new record. Growing by leaps and bounds everyday. More at
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@JNavok
Jacob Navok
1 year
7/ In coming months we’ll unveil more about SHA, including where to watch it, how to engage, and how to be cast into the show too.
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@JNavok
Jacob Navok
1 year
4/ SHA is not a choose-your-own-adventure series or a video game. Viewers will be tuning in live to save characters who are reacting to the audience’s input in real-time.
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@JNavok
Jacob Navok
1 year
5/ The fates of characters are in your hands. There will be only one canonical ending, which is what you, the audience, decide. You can help, hurt, guide, and complete missions and puzzles that affect the mental state of our characters.
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@JNavok
Jacob Navok
1 year
6/ SHA’s creators don’t know how it will end, nor can they control everything that happens in this story. Every day is different. There are countless places the story and our characters could go. Some will survive. Others won’t. Can you, the audience, save them all?
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@JNavok
Jacob Navok
1 year
11/ Experience SHA yourself later this year, and participate every day to leave your legacy on the canon of SILENT HILL. And please stay tuned for more top-tier franchises coming to our interactive streaming platform. We’re excited to unveil the rest of Genvid’s slate soon!
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@JNavok
Jacob Navok
1 year
Happy to share that NYT best selling author Antony Johnston, who wrote RESIDENT EVIL: VILLAGE and ATOMIC BLONDE, has been narrative consultant on SILENT HILL: ASCENSION for the last two years, editing many of our writings, including the trailer script.
@AntonyJohnston
Antony Johnston (@antonyjohnston elsewhere, too)
1 year
At last I can talk about this! For more than a year, from late 2021 through early 2023, I was a narrative consultant on SILENT HILL ASCENSION working with Bad Robot and Genvid. I also co-wrote the script for this new trailer with @EvilShanon 🤘
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@JNavok
Jacob Navok
7 months
Alright several issues with Endure just now: 1. Massive spike in users again broke the player calls. So we weren't getting player names live. 2. Came credits didn't appear on the live stream 3. Karl did endure, the end card was wrong. COM meter definitely said success. We also…
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@JNavok
Jacob Navok
1 year
8/ We want to thank @TimSweeneyEpic and Epic Games for helping us improve our work with Metahumans. You can see in the trailer the power that UE brings to even small teams like ourselves. Every shot in that trailer is in-engine, and will be streamed LIVE.
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@JNavok
Jacob Navok
1 year
10/ There has never been anything like SILENT HILL: Ascension in entertainment before. Genvid has developed bleeding-edge tech and content at the nexus of games and media, blending the two into a new, high-fidelity experience shaped by millions.
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@JNavok
Jacob Navok
3 years
Great article from @unity3d today on how we worked with them on @RivalPeak and what the opportunity are for MILEs, @GenvidTech streaming and game engines.
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@JNavok
Jacob Navok
3 years
A great piece in the New York Times featuring cloud gaming and mentioning Rival Peak, produced by myself and @ballmatthew along with support from the incredible FB team, @pucknorris and @henhen
@Kellen_Browning
Kellen Browning
3 years
New: Facebook today rolled out an expansion of its cloud gaming services, another sign of recent growth in the industry. Cloud gaming could lessen the value of consoles and computers, and embolden Amazon/Google. But it’s still bogged down by glitches.
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@JNavok
Jacob Navok
9 months
@Paarthurnaaxx @stephentotilo @business I am absolutely counting for the amount of funding and support from Sony that SE loses. Receiving $XXMM in covered cost while potentially losing $XXXMM in greater sales from more platforms promoting is a poor trade off.
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@JNavok
Jacob Navok
17 days
I've responded to several questions received in this follow up post:
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@JNavok
Jacob Navok
2 years
@GenvidTech 's "The Walking Dead: Last Mile" held its first Comic Con panel yesterday. Really proud for a six year old company to headline its own SDCC panel with @YNB and @feliciaday alongside @ballmatthew and @Skybound . The audience was amazing. The future of MILEs is bright!
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@JNavok
Jacob Navok
2 years
@frioenlaspatas It's horror.
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@JNavok
Jacob Navok
7 months
Someone wrote to us and mentioned making a tattoo of the "It's Trauma" sticker. Our artist sent them the PSB file.
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@JNavok
Jacob Navok
9 months
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@JNavok
Jacob Navok
4 years
1/ Where will the next change in game design come from? The question came up in another thread and I thought it was worth addressing as we wait for more installments of the new essay series @ballmatthew and I have been working on.
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@JNavok
Jacob Navok
9 months
@stephentotilo I wrote a long thread about this yesterday which is worth reading for anyone replying to me.
@JNavok
Jacob Navok
9 months
I was quoted in @stephentotilo 's excellent Axios newsletter today. I wanted to reinforce my strong disagreement with the position taken by analysts and quoted by former staff in this month's @business piece on Square Enix. To start, as a reminder, I reported directly to two…
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@JNavok
Jacob Navok
1 year
9/ We also have top-notch talent at Genvid leading the project, including Chief Creative Officer @stephanbugaj (Pixar/Telltale), Creative Director @MartyMong (Riot/Telltale) and Production Director Shiaw-Ling Lai (Wizards of the Coast/Telltale).
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@JNavok
Jacob Navok
4 years
8/ Thus big hits in cloud are going to be individual games that are made using new cloud technologies, and not necessarily because of the distribution platforms. Developers don't need Stadia or Luna or Xcloud to create something new, just AWS and streaming SDKs like @GenvidTech
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@JNavok
Jacob Navok
20 days
@JeffGrubb Yes, this is my point. Look at the number of games sold at launch week. It's not where it needs to be for what should be a growing industry. If the number of copies sold won't grow then their only lever is price.
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@JNavok
Jacob Navok
2 years
I spoke with @TIME about the new @UnrealEngine (which @ballmatthew and I wrote about in 2020) and its major opportunities for growing the industry. UE5 reduces the massive costs of game development through robust new tools and libraries.
@TIME
TIME
2 years
TIME's @andrewrchow got exclusive access to developers and artists who have already started using Unreal Engine 5. Here’s what’s under the hood
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@JNavok
Jacob Navok
4 years
12/ Developers who can create the LoL or Clash of cloud gaming early will dominate the next decade of game experiences. But those won't come from the current cloud platforms, who are just promising a console in the cloud. You need to build games that only cloud gaming can enable.
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@JNavok
Jacob Navok
17 days
@cfloisand They'll keep doing those. It's easy incremental money.
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@JNavok
Jacob Navok
9 months
Many thanks to @Konami for our @SHAscension trailer running at their Tokyo Game Show booth.
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@JNavok
Jacob Navok
9 months
@Buckbreaker1818 @stephentotilo It is very clear that sales expectations as a Playstation exclusive are not being met to what the market demands. Being Playstation exclusive has not helped expand the market for the brand. These are facts.
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@JNavok
Jacob Navok
4 years
11/ The studios that learned early how to develop for arcade, console, PC and mobile remain in the lead. There is competitive advantage in learning technology, business model and content design early in the life cycle of a new tech because you have data to innovate faster.
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@JNavok
Jacob Navok
9 months
@tha_rami 1) The whole "many people are not effected" is a horrible hand wave, true gaslighting. Who are these 90%? How was this calculated? Why am I being asked to do this us vs them mentality? Its terrible politics comms 2) There is no way in the world that they know what is or is not a…
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@JNavok
Jacob Navok
7 months
Every word in Ascension was written by real people, many of whom have long-running careers in writing including Telltale titles, Pixar titles, GoW Ragnarok, Resident Evil Village and more. Across our 100,000+ words, zero are authored by LLMs or AI, and all are from dedicated work…
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@JNavok
Jacob Navok
17 days
@sorasentry13 Live service games are hard, and there will be few winners. From a publisher's perspective though, they have limited options. The economics I wrote about is why you see WBD double down on service titles even given the seeming conflicting data between Hogwarts Legacy and Suicide…
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@JNavok
Jacob Navok
9 months
@_subtxt_ It's an important area for them, it's not the only area. I don't think GP is required to get a good marketing deal.
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@JNavok
Jacob Navok
3 years
1/ Proud to announce the stats behind @RivalPeak with at 100m minutes watched and significant growth. Per @ballmatthew earlier: one month in, weekly minutes watched were up 300%. In week twelve, weekly minutes were up 5,400%.
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@JNavok
Jacob Navok
7 months
Very happy to be able to say that the first weekly episode of SILENT HILL: Ascension is live on major streaming platforms including Sony Pictures Core and from tomorrow on Tubi. More info: Ascension was designed from the beginning as a new format for…
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@JNavok
Jacob Navok
4 years
1/ If you weren’t interested in a game console before, the new consoles have given you few reasons to be interested now. The launch of the ninth console generation came in with a with a whimper, the first time a next-gen launched with no killer titles
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@JNavok
Jacob Navok
4 years
2/ Google had glimpses of these cloud gaming opportunities at their Stadia announcement last year. EA spoke about it a few years ago too. But nothing innovative or new has come out. And what we're left with is underwhelming.
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@JNavok
Jacob Navok
4 years
9/ People don't usually realize it, but League of Legends is successful because of technical change too. With the cost of distribution and multiplayer going down a decade ago thanks to cloud, plus the growth of integrated graphics, F2P League of Legends became possible.
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@JNavok
Jacob Navok
8 months
Took a few days but worked with Google to fix the listing to be correct, "Mature, 17+"
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@JNavok
Jacob Navok
2 years
1/ Last year, when we established Genvid Entertainment, an in interview with @deantak I said we were going to work with major franchises to build the next generation of massively interactive live events.
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@JNavok
Jacob Navok
9 months
@Buckbreaker1818 @stephentotilo I used to work for Square Enix. I definitely do not work for Microsoft. Weird conspiracy arguments that have not basis in fact benefit no one.
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@JNavok
Jacob Navok
2 years
1/ I'm really proud of the work we are doing on Silent Hill: Ascension. This is a new type of experience that blends live-streaming, interactivity and community in a way that horror fans have not seen before. The visual fidelity, sound, creatures, story are all amazing.
@EscapistMag
The Escapist
2 years
Silent Hill: Ascension Delivers Live, Real-Time Horror to Millions in 2023
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