Most people never learn buyer psychology.
But it's essential to know if you want to make more sales.
Here are 7 buyer psychology hacks you can use to start getting people to say yes, yes, yes:
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1. Use sensory details
Bring your message to life by appealing to the senses:…
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Neurobranding: the hidden science of consumer behavior.
It's the secret weapon of the worlds largest companies.
Here are 9 powerful neurobranding principles you need to know:
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1. Salience
Humans are wired to pay attention to things that are unexpected.
Create an element…
Do you know why people buy?
It goes much deeper than price, quality and convenience.
Here are 7 ways peer influence drives buyer decisions:
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1. The Asch Effect
People are influenced by the opinions of others, even when they know those opinions are wrong.
This is called…
When you feel...
Envy ━━━ Focus
Tired ━━━ Go sleep
Angry ━━━ Exercise
Doubt ━━━ Self-reflect
Anxiety ━━━ Be mindful
Irritation ━━━ Don't react
Uninspired ━━━ Take a walk
tl;dr: YOU have control over your emotions.
Your brain = Supercomputer
Update its software
・Books
・Podcasts
・Experiences
Protect its battery
・JERF
・Sleep
・Exercise
Clean its hard drive
・Journal
・Self-talk
・Meditate
If you don't, it'll end up in a junkyard.
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Your self-growth plan:
Productivity
• Atomic Habits
• The 80/20 Principle
Money
• The Financial Diet
• Total Money Makeover
Nutrition
• How To Be Well
• The 4-hour Body
Negotiation
• Influence
• The Art of War
Relationship
• Come as You Are
• The 5 Love Languages
The top 7 AI tools to 10x your productivity in seconds:
1. Summarize Meetings
2. Transcribe Audio
3. Chat with Files
4. Create Videos
5. Build Websites
6.…
10 Hottest Business & Money Niches:
1. Debt
2. Investing
3. Retirement
4. Real Estate
5. Landing a Job
6. Making Money
7. Foreign Currency
8. Online Marketing
9. Time Management
10. Starting a Business
AI is going to dominate 2023!
People are already making $100k+ per month using only FREE tools.
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When invoicing clients, DO NOT break down cost individually.
Don't do this:
Site Design: $3500
Email Marketing: $1500
Total: $5000
Do this:
Site Design
Email Marketing
Total: $5000
Individual service pricing makes it easier for clients to remove one reducing your income.
Pricing is one of the most undervalued levers in business.
And it can have a huge affect on perceptions of quality and buying behavior.
Here are 7 psychological pricing hacks that you can use to move the needle:
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1. Charm pricing
Prices ending in 9, 99, or 95 have been…
The secret to selling more?
Start by understanding buyer psychology.
Let's dive into 7 psychology hacks you can (easily) apply to boost your sales:
—
1. The Zeigarnik Effect
Create an open loop in your copy.
Humans have a strong urge to complete unfinished tasks.
Examples:…
6 of the hottest and most profitable niches right now:
1. Parenting
2. Make money
3. Food recipes
4. Health & fitness
5. Personal finance
6. Home decor & crafts
Expand the details 👇📜
10 Online Side Hustle Ideas:
1. Start a blog
2. Author eBooks
3. Create courses
4. Start a podcast
5. Write on Medium
6. Affiliate marketing
7. Freelance on Upwork
8. Design and sell T-Shirts
9. Start a membership site
10. Become a brand sponsor
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10 business ideas for 2023 and beyond:
1. Arbitrage
2. 3D Printing
3. Online agency
4. Internet of Things
5. Healthcare industry
6. Last-mile delivery app
7. Coaching or consulting
8. Service-based business
9. Co-working space rental
Research, plan, and execute!
If you want:
Peace -- Walk
Growth -- Act
Clarity -- Write
Strength -- Lift
Trust -- Open Up
Knowledge -- Read
Wealth -- Take Risks
Talent -- Work Smarter
Something -- Pay the Price
It all starts with you!
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9 new mind-blowing AI tools to 10x your productivity in minutes:
1. Summarize Meetings
3. Record Thoughts
2. Learn Anything
4. AI Websites
5. Viral Clips
…
Nobody likes objections.
But they're inevitable.
Here are 5 common sales objections and how to overcome them:
---
1. "It's too expensive."
The prospect needs to understand the value of your product/service.
Ask: "How much is [desired outcome] worth to you?"
Compare the…
The psychology of buying is fascinating.
And understanding it will help you make better buying decisions (and be a better marketer).
Here are 8 powerful insights into human buying behavior:
---
1. Social Proof
People are influenced by the actions of others.
When unsure how…
Create engaging emails...
・Tell a story
・Keep it 90/10
・Keep it short
・Don't be boring
・Use a preheader
・1 link best, 3 max
・Avoid spam words
・Focus on one thing
・Easy unsubscribes
・Test before sending
・Curious subject lines
"ALWAYS" build and nurture your list!
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8 AI tools to 10x productivity and crush your goals this year:
1. Summarize Meetings
2. Rewrite Text
3. Create Videos
4. Get organized
5. Remember More
Most people don't understand how perception works.
But it's the key to unlocking better sales.
Here are 7 powerful tactics to shift buyers' perception:
---
1. Create an experience.
People remember experiences far longer than they do an advertisement.
Create an experience…
Understanding personalities will give you an upper hand.
Let's dig into how personality traits like introversion/extroversion affect buying behaviors:
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Introverts vs. Extroverts:
Introverts:
↳ Prone to impulse buying online due to a lack of human interaction and time to…
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9 Agencies You Can Start Today:
1. Lead Gen
2. Consulting
3. Google Ads
4. Ad Creation
5. Amazon Ads
6. Facebook Ads
7. Email Marketing
8. Content Creation
9. Social Media Management
Pick one, start outreach, hold sales calls, sign a client, hire a service provider, and scale!
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Go to a Gucci store and look at jackets. You'll find some cost $1000s, but...
What if you could fly to Italy, stay in a hotel, pay for authentic Italian food, and have a world class Italian fashion designer make the same jacket for 1/5 the price?
Mini Lesson Incoming 👇
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No excuses!
4 Email Marketing Tips:
1. Re-email all non-opens.
2. Ask your list what you can help them with.
3. Make your CTA (Call to Action) the same as your subject line.
4. Tell stories in your emails, but start them in the middle of the action (aka In Media Res).
11 niches that make $5k+ per month:
1. SEO
2. Branding
3. Paid Ads
4. Copywriting
5. SMS Marketing
6. Email Marketing
7. Affiliate Marketing
8. Referral Marketing
9. Content Marketing
10. Web Development
11. Retention Marketing
What else would you add?
Decision paralysis.
It stops buyers from choosing you.
Here's how to counter the 3 stages of buyer hesitation:
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1. The Awareness Stage
Buyers become aware of their problem.
Your goal is to make them aware of your solution.
Use customer-centric messaging.
Ex: "Are you…
Email Marketing Tip:
Remove everyone who hasn't opened any of your emails within the last 6 months because you're paying for all of those inactive subscribers.
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And it's FREE:
Lead Gen - PhantomBuster
Content - WriteSonic
Automations - Make
Bookings - Calendly
Payments - Payhip
Developer - Carrd
Designer - Canva
Name - Namelix
Email - Beehiiv
No more excuses!
Best Niches in Health & Fitness:
1. Stress
2. Fat Loss
3. Wellness
4. Raw Food
5. Muscle Gain
6. Organic Food
7. Natural Healing
8. Natural Weight Loss
9. Low-impact Exercise
How to structure your coaching sessions:
1. Establish rapport
2. Spend 5-minutes on accountability
3. Identify the biggest problem
4. Reframe the client’s challenges
5. Walk through relevant strategies
6. Come up with an action plan
Effective and actionable!
If you want to make more money:
・Keep learning
・Sacrifice leisure
・Take small steps
・Know your worth
・Stop complaining
・Practice gratitude
・Change your story
・Action over excuses
・Respect/Value money
・Forgive your past mistakes
Start with your mindest first!
These FREE tools are making people thousands per month:
ChatSonic = ChatGPT with SUPERPOWERS
Discord = Your own community
Cal .com = Schedule meetings
Make = Automate everything
Lemonsqueezy = Payments
PhantomBuster = Lead Gen
Tella = Record and share
Canva = Designer
Enjoy!
Why do people buy what they buy?
It's more complex than we think.
Here's how social norms, roles, and family/cultural values affect purchase decisions:
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1. Social norms
We act in ways that our social group expects us to.
We often choose products that our group respects…
Say NO to laziness.
Say NO to your phone.
Say NO to disorganization.
Say NO to surfing the internet.
Say NO to other people's agenda.
Say NO to having your time stolen.
If you're ready to take on new clients...
Do this:
• Send more DMs
Ask:
• Where are you at?
• What do you want?
• What do you need?
Qualified?
• Book a call
• Diagnose their problem
• Offer a tailored solution
• Collect payment
K.I.S.S.
Traditional Prospecting:
• Faxing
• Cold calling
• Ezine articles
• Print media ads
• Networking events
• Direct mail sales letters
Modern Prospecting:
• Social ads
• Landing pages
• Email marketing
• Social media groups
• Cold emails and DMs
• Social media content
Debtors make banks rich.
Corruption makes politicians rich.
Consumers make businesses rich.
Employees make their bosses rich.
Entrepreneurs make themselves rich.
Your best option? Be an entrepreneur!
W = Tap into your own WISDOM
H = Measure your HAPPINESS
Y = Discover your STRENGTHS
G = GET there faster
E = EXPERIENCE boldness
T = Gain new TIPS
A = Be ACCOUNTABLE
C = Cut CLUTTER
O = Banish OVERWHELM
A = Be AUTHENTIC
C = Banish your inner CRITIC
H = HARMONY and fulfillment