Life of an indie SaaS founder:
- 9am sit down to work
- ok lets build this cool feature today
- oh some support requests first
- dangit a bug needs fixing
- ugh that took longer than expected
- 1pm ok time for lunch
- welp guess I'll build that cool feature tomorrow
I'm a dev.
My app makes $22k / mo.
I just revealed that my server costs are $1200 / mo.
Typical dev response: you could save money if you <massive migration to XYZ platform>
Reality check: I'm not looking to save a few hundred bucks per month. I'm looking to grow my business.
Taylor Swift will make $10 million *on each day* of her upcoming Eras tour.
But the crazy thing? Most people are using Notion entirely wrong.
Here’s 10 ways to bootstrap your AI startup to $8 MRR.
🧵👀
I’m 17 years old.
3 months ago I launched a SaaS business that now makes over $10 million per month.
And the crazy thing? 6 months ago I didn’t even know what a computer was.
Here are the 7 todolist apps that I use daily to run my empire:
Here’s why I’m not worried about AI.
On the left is a Player Piano. They can cost as little as $2000 and they play themselves. This one was in a mall, and everyone was ignoring it.
On the right is a human playing a piano in a mall.
I’m about $500 MRR away from my bootstrapped startup revenue equaling my previous corporate salary. I think it will happen this month. 3 years of grinding.
A year ago my SaaS startup was making $40 MRR. Now it’s on $7000+ MRR.
A lot can happen in a year. Don’t give up too early.
(Amounts are in Singapore dollars)
I'm lost for words! ❤️ just got sent these 3D renders from Stripe as a congrats for passing $35k MRR. It's my yellow vespa with some Bannerbear customization! Thank you so much
@stripe
@sammcallister
@juliamarzochi
I love it! 🐻🛵
Just hit $100k in ARR with
@bannerbearHQ
in time before the new year. There it is folks! It’s possible to go from 0 to 100k ARR in one year by shipping every day and having a little patience! 🥳 full data ➡️
SaaS is not passive income. When I stop shipping new features and/or stop marketing, I feel sales slowing. SaaS is something you have to keep working on.
The only people who talk about SaaS as passive income are folks trying to sell you their passive income SaaS course!
Passive income is a lie told by people who want to sell you courses.
The truth is:
If you’re not improving your product someone will eventually build a better one.
If you’re not marketing your product eventually no one will hear about it.
My solo, bootstrapped startup
@bannerbearHQ
has just reached $20K MRR. Here's a quick pep-talk from one of my favourite billionaire investors to mark the occasion!
How to start a SaaS company:
Take the most tedious tech task at your job. Automate it and sell it for $99 per month.
There are many, many companies who would gladly pay $100 to get back some of their dev team's time per month.
I’m about $500 MRR away from $500,000 ARR. it’s wacky to think that my business is making half a million bucks a year and that I was on the verge of going broke a few years ago 😅
Important milestone! my solo bootstrapped startup is now earning more MRR than my salary at my last job.
For anyone who has left a job to pursue an idea or try to build something from scratch, this is a moment to remember.
It has taken 3 years 🥲
Lots of folks don't realise that:
1 hour call = 1 full day of lost productivity for a dev
Esp if it's in the middle of the day, it throws a wrench in everything. If I have to take a call, I try to do it at the very start of the day so I have the rest to sling code 👨💻
Friday reality check! I started building SaaS products 2 years ago. They all failed. It all changed when (1) I focused on one thing, and (2) I chose a space I'm passionate about.
Focus, passion, perseverance. Those are the 3 things you need to get you business off the ground.
Feels like 90% of the indie hacker apps on my feed lately is some form of prompting GPT, sending the response to the user, and charging $$$ for it.
I miss when solo founders were working on unique products or even better, unique IP.
I don't think any of this is sustainable.
I know “money doesn’t buy happiness” and all, but after hitting $40K MRR I am absolutely more happy, more confident in my daily life, and have more freedom to do basically anything I want. Maybe it doesn’t directly buy happiness but it sure as hell unlocks it.
End of an era, but I have removed the /open revenue numbers from my site, and removed the real-time MRR update to my twitter bio (it’s hard-coded for now but I may even remove it altogether).
Last year we hit $53K MRR but we’ve shrank $3k MRR since November. It doesn’t sound…
My SaaS
@bannerbearHQ
just reached $50,000 ARR 📈
Halfway point to my initial goal of $100k which I set almost a year ago 🤯
My number one piece of advice for new SaaS founders is: you must be prepared to commit for the long term!
1 year ago I set a goal to grow my SaaS to $100k ARR in a year. I'm ending the year at $91k ARR, pretty happy with that! No secret recipe, I just got up every day and worked on product and marketing for 365 days.
There's no such thing as passive income.
SaaS? support, new features, etc
Property? maintenance, problem tenants, etc
Book? tours, podcasts, etc
Everyone has to work for their money.
One of my competitors has raised a $1.5 million round of funding from VCs.
Meanwhile, we have made $1.75 million in revenue from customers who use our product 😉
Proud to be bootstrapped, independent and profitable.
There is no better feeling than a
@stripe
payment notification coming in for something you’ve built. Especially when you’ve had a crappy day, seeing that someone on the other side of the world wants to pay to use your product - it’s the ultimate entrepreneur happy pill.
My SaaS makes $50,000 MRR and is built on vanilla Ruby on Rails (not even using Hotwire) and jQuery.
You probably don’t need to learn <new framework du jour> to launch your business.
🤔 Just wondering what's the programming language you folks used to build your
#SaaS
or similar online platforms with?
👨🏫 Feel like I'm open to learn a new programming language for future projects now.
👀 What's your recommendation?
#webdev
I was laid off today from Open AI along with my boss Sam.
I was the guy in charge of copy pasting answers from Stack Overflow in reply to your coding questions on ChatGPT.
Truly thankful for this incredible journey.
Broadly speaking I think it’s possible for *any* B2B SaaS product to reach $10k MRR and beyond.
If you have good product-founder fit, you price sensibly, spend 50% of your time on marketing, and don’t give up too early, I think it’s basically an inevitability.
I've coded every inch an app that makes $26k MRR but now I'm making a public SDK for it which is open source and I have massive imposter syndrome... what if they realise my code is crap!
New SaaS revenue goal! Journey to $1 Million ARR. I have put a 40 minute loom video recapping the last 3 years of growth here, give it a watch if you're also bootstrapping a SaaS startup:
Learn git. It's not hard. These are the only 6 commands I have ever needed for like the last 10+ years.
git init
git add
git commit
git branch
git merge
git push
Just learned about wow, one of those “why didn’t I think of this” ideas. You prerecord interview questions and candidates record video answers in their own time.
Async interviews, this would have saved me so much time when hiring!
New home! Moved house last week. House hunting in Bali is absolutely brutal. Very fragmented, very fast moving. You’ll view a place, decide you like it, call the agent, then find out someone took it half an hour earlier. Happy I found this quiet little oasis.
Hot take:
Eventually the world realized the only thing crypto did well was scamming people, and we turned against it.
Eventually the world will realise the only thing AI does well is create fake content, and we will turn against that too.
Big news! The Bannerbear team has grown from 1 person (me) to 4 people. Still 100% bootstrapped.
Having other people to share the workload with, or assume full responsibility of specific areas, is a massive weight off my mind.
Handing in my indiehacker card 🥲
Someone should really write a book or course about SaaS marketing. Something simple like, here's 100 things you can try.
It's the number 1 question I get asked. Everyone knows how to build an app but nobody knows what to do after that point.
Another mini milestone today. After pretty much a whole year with no money going into my personal bank account, I made a small transfer today from my business account to my personal. Just a few hundred dollars, a bootstrapper's salary 😅
The sweetest dollars I have ever tasted!
Bootstrapping to $10k MRR is not hard.
1) create something people want
2) don't price too low
3) build in public
4) don't forget about expansion revenue
5) create free tools for SEO
6) sign your previous employer for a $10k / month plan
Why do people overcomplicate this.
People's reaction to me running a small, profitable indie company:
"he's probably broke 🥴"
People's reaction to a VC-funded founder with no revenue:
"what an impressive entrepreneur! 👏"
You can jump on every new trend like crypto, web3, AI.
Or you can slowly build something “boring” like a CRM for veterinarians.
You can make money doing both, but as an older entrepreneur I prefer the slow approach 🐢
My response to any customer who needs docs or meetings for their compliance / infosec team is that they need to go to a bigger provider.
1 meeting and the inevitable followups just sucks all the profit out of a $99 / mo subscription.
It just doesn't make business sense.
Kissed $25k MRR today.
It will probably fall under over the next few days but hopefully I’ll close out the month above 25k.
Haven’t changed my way of working for over a year now. 1 week of code, 1 week of marketing.
My life before $10k MRR:
- coding
- coding
- coding
- design
My life after $20k MRR:
- emailing people
- signing up for SaaS tools
- reviewing candidates
- hiring for adhoc stuff on upwork
- coding
"oh wow I would totally pay for that!"...
is one of the most misleading false positives an entrepreneur can get.
Get people to actually pay, not just say that they will.
If you want maximum MRR you have to build that into your code. Only use programming languages or libraries that use dollar signs. PHP and JQuery. This is why
@levelsio
is so successful. Few understand this.
$MRR
Bannerbear has hit $10K MRR! 🚀 For many SaaS bootstrappers, this is a major milestone! I'm going to try to document the last 1+ years as best I can and put it all in one place. The content isn't ready yet but you can sign up to get notified here:
Bannerbear just hit $6000 MRR. I've noticed in the last couple of months my work is less of a frantic scrabble and now much more a routine of:
- get customer feedback
- build new features
- document new features
Honestly it feels great! 🐻
It's live! This is my timeline of bootstrapping
@bannerbearHQ
from zero to $10K MRR. For each time period I have summarised what I was doing, with some tweets, blog posts and lessons learned. If you're growing a startup, I hope you find this useful!
My view on "launch a unique new idea" vs "enter a market with lots of existing solutions" has flipped over the last few years.
I used to think you needed something new. Be first to market, get all the customers!
Now I think the existing markets are a better bet, here's why...
90% of successful founders I really want to learn from are far too busy running real businesses to share advice.
90% of “entrepreneur advice” out there is written by writers whose main skill is writing, not business.
There must be a way to reconcile these two things.