Jacob Shipley @thejacobshipley Twitter profile | Pikagi

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Jacob Shipley

@thejacobshipley

2,744

Followers

1,042

Following

372

Media

4,089

Statuses

Head of Social @benzinga | prev @youversion | Building Social Studies | My Grandma Judy's 30 Under 30

Bentonville, AR

https://t.co/1GMw3bGQqc

Joined September 2012

Don't wanna be here? Send us removal request.

Pinned Tweet

@thejacobshipley

Jacob Shipley

@thejacobshipley

9 days

If the term "employee advocacy" makes you gag... This is for you... I’ve spent the last several months building a cohort-based course on Maven. It’s for people that want to use LinkedIn to build an audience and for companies that want to reap the benefits of a high ROI

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

Let the social media manager... manage the social media.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

6 months

@meetmikehiggins Toss up between drug trafficking and art forgery

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@thejacobshipley

Jacob Shipley

@thejacobshipley

9 months

@mhp_guy My LDS roommate in college had a family member who worked for American Airlines. We got free flights to SLC and he talked me into going with him to general conference. My biggest takeaway was the unity. My people (baptists) love arguing over stuff that doesn’t matter. I’m sure

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 years

I stayed up way too late the other night and read every single post from @JustinSaaS since 2019. Here’s the summary of 2+ years worth of his content: 🧵

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Pro tip… when you send this to brands, it’s usually read by… the existing social media manager

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Me in 1995 wasting time resting instead of building a massive social following.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

Me: I do social media. Them: ohh so you’re a graphic designer? Me: No actually I do social media. Them: gotcha! So you’re like a video editor. Me: Sort of. But instead of editing videos, I focus on social media. Them: that makes sense. Do you write blogs then?

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 years

@drgurner @TrungTPhan @MrBeast And it’s a sustaining obsession. The greats don’t make it overnight. It’s hard work day in and day out for years.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Careful with the eclipse today

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@heyblake

Blake Emal

2 months

Careful with the eclipse today

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@thejacobshipley

Jacob Shipley

@thejacobshipley

4 months

My friend Leif restores BEAUTIFUL mid century modern furniture. The dude doesn’t fix chairs. He creates heirlooms. He had a great following on the gram and had a video pop that sped things up and got him some attention. A lazy marketer would’ve basked in the success. Not

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

At this point it's not digital marketing... it's just marketing.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

@greg16676935420 They call it net pay because the govt uses a net to take their cut.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 years

I’ve read every single post @thejustinwelsh has posted since 2019. Here’s the summary of 3+ years worth of his content:

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Remember that stat about how 90+% of podcasts fail? Here's why:

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

"If you know what you're posting next month, your content probably sucks." - @tclarkmedia

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 years

I, along with thousands of others, are forever indebted to Coach Nixon. He inspired his athletes to perform to their best ability in races and in life. His generosity, servanthood and genuine kindness touched the lives of countless young athletes.

@JaysXC

Liberty Cross Country

7 years

It is with great, great sadness and heavy hearts that we share that Coach Tim Nixon passed away last night. For 39 years, he led the LHS XC program with excellence, integrity, and a passion for using sport to develop young people. He will be dearly missed here at LHS and beyond.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

9 months

This is dope. These two guys run the best social media focused newsletters on the market. Could even call them competitors. There’s a lot of junk on social, but there’s also a lot of people being kind too.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

4 months

If your social media manager is responsible for strategy, copywriting, graphic design, video production, editing, posting, community management, reporting, and analytics for every single platform... They're working 40 hours by lunch on Wednesday.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

5 years

Close the door, I ain’t trying to cool the whole neighborhood! We have food at the house. I’m not sleeping, just closing my eyes. I walked to school uphill both ways! I swear all turn this car around! Been practicing all my typical dad sayings. I think I’m ready!

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@thejacobshipley

Jacob Shipley

@thejacobshipley

5 months

The comedian @dustyslay has a bit where he says, “There's all different kinds of money. Blood money, drug money, old money, new money. We didn't have any of that growing up. What we had growing up is GOOD money. Good money buys the worst stuff. It buys you a sweater you don't

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 years

Nobody ever told me that when I grow up, I’d spend ungodly amounts of time on Zillow.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

15 days

@mhp_guy Considering your target audience licks their nether regions, you probably don’t need t worry about taste

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@thejacobshipley

Jacob Shipley

@thejacobshipley

4 months

@KateBour Life gets easier when we realize we’re all just winging it.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 months

Humbled and grateful

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Tell me you didn’t write this message without telling me you didn’t write this message…

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 years

Damon was in the back of the bus singing at the top of his lungs. Coach stood up, turned around and said, "Damon, what'd you do with the money?" "What money coach?" "The money your momma gave you for singing lessons." The man was never above a good joke.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

If you think social media management is just posting on social media... you probably don't work in social media.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

Let the social media manager… manage the social media.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

Tommy Clark @tclarkmedia is one of those social media managers that just gets it. These are my 3 favorite threads of his that are guaranteed to make you a better social media marketer. 🧵

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

@mhp_guy "Luck is what happens when preparation meets opportunity" Michael Scott quote right?

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@thejacobshipley

Jacob Shipley

@thejacobshipley

4 months

I started posting on here last week and am blown away the results. So many post. Hours spent in the replies. Paid off like you wouldn’t believe. WoW im down 47 followers!

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

I wrote a LinkedIn post that got 1,904,696 views. I spent 7 minutes writing it. Don't overthink this stuff.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

5 months

If I every say anything valuable... there's a 95% chance that I'm quoting someone else. If I'm quoting someone else, there's a 95% chance that I'm quoting Tim Nixon. Nixon was the cross country at my high school for 30-some years. Let it be known, I was not a fast runner. I

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@thejacobshipley

Jacob Shipley

@thejacobshipley

4 months

Tell me you’re a dad without telling me you’re a dad…

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@thejacobshipley

Jacob Shipley

@thejacobshipley

9 months

Talked to a guy who has grown a social following of over 10 million. Doesn't spend 23 hours/day online. No secret hacks. No team of people. Just a set of 4 practices. (It's the exact playbook I used to grow @youversion 's total following by over 2.5 million in under 3

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@thejacobshipley

Jacob Shipley

@thejacobshipley

5 years

First selfie with the little guy (or gal)!

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@thejacobshipley

Jacob Shipley

@thejacobshipley

9 months

@sashabirukoff I think I speak for everyone when I say… could you do like a million of these please?

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

People do business with people they like, know, and trust. This is the way.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

I posted a TikTok video that got 674 views. I posted the same video a few months later. It got 3.6 million views. Repurpose. Repurpose. Repurpose.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

You can come up with an incredibly complicated and sophisticated social media strategy or you can just genuinely try to help people.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

One time I saw Dave in the hallway and he waved at me. My debt disappeared overnight.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

9 months

@OKWildlifeDept It’s so cool that Travis is getting exposure for an up and coming artist. Hope it works out for her.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

9 months

@jappleby Please lord let me boss see this Please lord let me boss see this

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@thejacobshipley

Jacob Shipley

@thejacobshipley

8 months

I'm not a guru. I just test and experiment like my life depends on it. Over the last year my LinkedIn following is up over 600% to 27k. Views are up 1,200%, sitting at 12 million. I've gotten a couple messages asking "What's the secret?" Here it is: When I first started

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

@BrettFromDJ How did you find the IG account?

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

Someone commented on one of my LinkedIn posts saying, "Yeah, but you have it easy since you've got a large following." Bro... they didn't just show up en masse one day asking to hop on board. Nothing easy about it.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

5 months

Drinking Coffee: Scald your tongue Scald your tongue Scald your tongue Scald your tongue Scald your tongue Scald your tongue Scald your tongue Scald your tongue Perfect drinking temperature (approx 30 seconds) Ice cold

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 years

Dating profile of people who work in social: I am a: ⭕ Man ⭕ Woman ✔ Social Media Manager Looking for: ⭕ Men ⭕ Women ✔ Someone who understands my job so I don't have to explain it again

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

3 months in with the best social team in the world @Benzinga . - Twitter YoY: Engagements are up 20% - Instagram YoY: Engagements are up 33X, Impressions are up 2.5X, Follower growth is up 22X - Facebook YoY: Follower growth is up 2.7X, Reach is up 10% - LinkedIn YoY:

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Your audience wants to see themselves in your content.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 month

Start broad. Test wildly. Look crazy. Recognize patterns. Adapt. Narrow focus.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Groundbreaking social media hack: Treat your audience like people, not customers.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

8 months

Inspired by @CoFoundersNik 's post yesterday and decided to do my own: Here's why you should follow me and what you'll get out of it - What I've done: (I wish it was half as impressive as Nik's) - Grew an Instagram account by 2 million followers in 2 years - Grew a TikTok

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

I'd write Social Studies even if nobody read it. But... it's a lot more fun when people read it. @beehiiv

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 years

Charles Miller ( @writingtoriches ) writes about writing. Specifically, how to make loads of money writing. Here are hundreds of tweets condensed into 11 points: 👇

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

People aren't scrolling the feed looking for products to buy. They're scrolling the feed looking to be educated, entertained, or inspired. Create content accordingly.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

I'm a social media manager and my personal Instagram has 109 followers.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Whats your favorite quote of all time?

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

If you can't commit to any given marketing channel for a year, it's probably not worth your time.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

If you’re a social media manager what is your most used emoji and why is it 🫡

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@thejacobshipley

Jacob Shipley

@thejacobshipley

5 months

NEW ROLE: This is week No. 2 as Head of Social @Benzinga . STOKED to work with such a cool brand and an absolutely incredible team. Up and to the right. 🚀

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 months

I wrote a LinkedIn post that got 1,904,696 views. I spent 7 minutes writing it. Don't overthink this stuff.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 months

Bad clients: "How long until we see an ROI on organic social? Can we start posting product promos?" Good clients: "I'm in this for the long haul."

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

What's your biggest obstacle as a social media manager?

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

Copywriting: Tell them their problem Make the problem hurt Tell them there’s a solution Show them the solution Tell them what’s included Tell them how much it costs Give them a guarantee Ask them to buy - @ecomchasedimond

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@thejacobshipley

Jacob Shipley

@thejacobshipley

6 months

@zachpogrob "Good grief Comic Sans! If I have to ask you take out the trash one more time..."

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Shoutout to cousin Neal

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

If your social media manager is responsible for strategy, copywriting, graphic design, video production, editing, posting, community management, reporting, and analytics for every single platform... They're working 40 hours by lunch on Wednesday.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

I wish I was smart enough to plan the humor of this post.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 months

This is a stressed social media manager. For every 5 likes, I'll make him more stressed.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

I’m convinced that the biggest factor of success on social media is the speed that the team operates at. Love the culture at @Benzinga .

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

Have you heard of corporate bull 💩? Probably not because I invented it. Instead of working, I just talk about work and fill my time (and yours) with nonsensical meetings. I say words like “synergy” a lot but I don’t actually know what they mean. I don’t do things because

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

Shoutout to all the social media managers who are changing their bosses' minds. Shifting their mentality from "We should probably do social." to "Dang! We NEED social."

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@thejacobshipley

Jacob Shipley

@thejacobshipley

8 months

In the last 365 days, my LinkedIn content has been seen 12 million times. Here are the top 10 hooks that have worked the hardest for me... (I'll put in parentheses how many views each hook got, each time I posted it.) My top 10 hooks: 1. I'm a social media manager and my

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 months

My public headline: I've made 6 figures in social media consulting. My private headline: I've given myself panic attacks because I was overwhelmed with the side hustle. Here's how I learned how to price freelance social media gigs so that I didn't wind up in tears and

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@thejacobshipley

Jacob Shipley

@thejacobshipley

6 months

Add value. Make genuine connections. Learn from others. Have fun. Hop on a phone call. Give/Get a compliment. Share encouragement. Make money. Social media isn't evil.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

You will always write better content than a hired hand. Sure, sometimes the trade off of time saved is worth it. But the content will always be a watered down version of what it should have been.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

4 months

Working in social media consists of two parts. And only two parts. 1. Working in social media. 2. Taking a break from working in social media by scrolling, researching and dwelling on all things social media.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 months

I've been learning a ton from @mhp_guy 's content. Pretty sure these posts are worth more than the cost of an MBA.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

Blows my mind to see my name next to these people 🤯. @SociallySorted @NealSchaffer @StephanieNelson @crestodina @kerijaehnig @MarjiJSherman @Timothy_Hughes @JuliaCSocial @lilachbullock @TedRubin @VirginiaZuloaga @ThatChristinaG

@hotinsm

Hot In Social Media

3 months

2024 #SocialMediaMarketing Tips From 20+ #Marketers 🔥 @SociallySorted . @NealSchaffer . @StephanieNelson . @crestodina . @kerijaehnig . @MarjiJSherman . @Timothy_Hughes . @JuliaCSocial . @lilachbullock . @TedRubin . @thejacobshipley . @VirginiaZuloaga . @ThatChristinaG

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Jacob Shipley

@thejacobshipley

1 month

“People may admire you for your strengths, but they connect with you through your weaknesses.” - Craig Groeschel

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@thejacobshipley

Jacob Shipley

@thejacobshipley

4 months

In honor of getting 2,011 followers, here are some pics of me in 2011.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 years

Hey @NickSymmonds @RunGum I got you on th wall at Fleet Feet CoMo. I think a free box of gum is in order.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

5 months

Y’all… legal finally approved our harlem shake video. Bout to be siiiiiick

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 years

I've recently gotten to know @heyblake . He tweets about tweeting (and all things marketing) to almost 100k followers. Here's what he's all about in 14 sentences: 🧵

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 month

My name is Jacob and I am not offended by Apple’s ad.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

I posted everyday on LinkedIn for 10 months before anyone gave a crap. In the last 4 months? 10 posts seen by over 100k. 4 posts seen by over 200k. 2 posts seen by over 750k. 1 post seen by 1.9 million. 5.6 million total. This illustration from Jack Butcher sums it up.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

8 months

Twitter bros be like… “I made 1 trillion dollars this year, bench pressed a bud, and bought a lambo. Not bragging just want you to know what’s possible.”

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Jacob Shipley

@thejacobshipley

3 months

I think I'm gonna take a break from taking a break from Twitter.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 years

His ability to discern truth was incredible. @T_Time35 told him his hip was hurting and coach told him to take the whole week off. Right after, another kid said he didn't feel well. Coach replied, "You know, sometimes I don't feel good and I still try my best. Have a good run."

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@thejacobshipley

Jacob Shipley

@thejacobshipley

7 months

My LinkedIn views just crossed 10 million for the year. I posted every single day for 10 months before I started growing. Steal my process: 1. Pick an ideal follower. 2. Find what content they consume. (Format, style, theme, etc.) 3. Make content that looks like that.

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Jacob Shipley

@thejacobshipley

10 months

Content that is approved by committee is always terrible. - @tclarkmedia

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

Create content that excites you. Abby White started making videos about life with ADHD during the pandemic. Now, she leads social for an app that helps people manage their ADHD. Think like a hiring manager.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

Do you know what “going off the grid" is? Probably not, because I invented it. I built a crude camp in a well drained woodland, obscured within a cluster of glacial erratic boulders. I survived by stealing items from nearby cabins and camps. I’ve committed 1,000 burglaries

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@thejacobshipley

Jacob Shipley

@thejacobshipley

1 year

Working in social media consists of two parts. And only two parts. 1. Working in social media. 2. Taking a break from working in social media by scrolling, researching and dwelling on all things social media.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

3 months

There’s a certain element of this that is insane. But….. Some of these agencies ship garbage work

@armano

David

3 months

Grabs popcorn

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 months

My unsolicited hypothesis: Social media isn’t a skill. It’s an effect of tenacity and emotional intelligence. I currently have 2300 followers on here and am losing more and more everyday. So I’ll let you decide the meaning of that.

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@thejacobshipley

Jacob Shipley

@thejacobshipley

15 days

What I say: Prev CEO of Unveiled Media (acquired) What I mean: I filmed wedding videos and then sold my camera on Craigslist

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@thejacobshipley

Jacob Shipley

@thejacobshipley

4 months

Not good my dude. But thanks for asking.

Tweet media one

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@thejacobshipley

Jacob Shipley

@thejacobshipley

2 years

At this point, a great brand without a great social media presence... isn't a great brand.

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