The CPG Guy @thecpgguy Twitter profile

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The CPG Guy

@thecpgguy

1 month

CPG club…you in?

Always Early - Find Trending Brands and Recources to Build them

A collection of new trending brands, community resources, and capital to build them.

alwaysearly.club

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The CPG Guy

@thecpgguy

1 month

What are our thoughts on this branding? Yay or Nay?

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The CPG Guy

@thecpgguy

15 days

10 bootstrapped CPG / DTC and e-commerce adjacent companies:

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The CPG Guy

@thecpgguy

2 months

@iiiitsandrea Needs a packaging design overhaul... Could pass for a children's book if it was placed on the shelves at Barnes & Noble

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The CPG Guy

@thecpgguy

16 days

@darrenrovell @DUDEwipes sponsor opportunity

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The CPG Guy

@thecpgguy

21 days

Fiona Harvey when asked what grades she’s got in law school

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The CPG Guy

@thecpgguy

13 days

7 brands I'm bullish on for the second half of 2024: 👀👇

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The CPG Guy

@thecpgguy

20 days

New Brands Added 🚨 1. Dog Sauce ( @dogsauceco ) A Whole-food, super brother, meal topper. Meal Enhancement for Dogs. 2. Wellcome Brands ( @wellcomebrand ) Premium Protein Bars that offer functional benefits that help you meet the moment. 3. Sauz ( @getsauz ) A new generation of

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The CPG Guy

@thecpgguy

26 days

If you own a CPG brand that can withstand refrigeration here is a tip for you... Recommend to keep it refrigerated. Put it on the packaging. Make it part of the product. Consumers open their fridge 10X more than the pantry. Eyes on your product = More consumption = Higher

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The CPG Guy

@thecpgguy

22 days

This story is one of the most intriguing narratives in CPG right now... If you're active on Twitter and involved in the CPG space, you've likely come across @drinkbrez . Their product is quite unique: a tonic drink infused with mushrooms and cannabis (CBD, THC, Lion's Mane).

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The CPG Guy

@thecpgguy

22 days

I have a list of 8+ MASSIVE opportunities I see in the market If you’re interested. Comment CPG and I’ll DM you.

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The CPG Guy

@thecpgguy

16 days

2025 trend confirmed: Everything will be electrolytes

The CPG Guy

@thecpgguy

20 days

2022: Everything is Cake 2024: Everything is Protein

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The CPG Guy

@thecpgguy

20 days

Where I see opportunities and the angle I would take: Kids health: Specifically around food - Kids will mound the future. Get them to eat properly early and often. You could build on your own or get VC buy in with the right display. Look at the cereal wars going on right

The CPG Guy

@thecpgguy

22 days

I have a list of 8+ MASSIVE opportunities I see in the market If you’re interested. Comment CPG and I’ll DM you.

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The CPG Guy

@thecpgguy

22 days

We're composed of about 60% water and can't survive more than three days without it... Despite this, we overlook the importance of drinking high-quality water compared to the attention we give to food. What if I told you that water is more critical? Water isn't merely a

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The CPG Guy

@thecpgguy

20 days

2022: Everything is Cake 2024: Everything is Protein

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The CPG Guy

@thecpgguy

12 days

Your house and everything in it is slowly killing you. Your food is poison Your water is polluted Your air quality is pestilential Your clothing fabics are fake and harmful Your supplements + beauty products are noxious Luckily there is hope… Launching Soon ⌛️

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The CPG Guy

@thecpgguy

1 month

The power of community… Have A Day Tequila Seltzer sells out day 1 8,000+ cases in under 24 hours

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The CPG Guy

@thecpgguy

24 days

CPG brands, there is such a thing as growing too fast. Just because there is a new and exciting opportunity for your brand right now DOESN'T mean it's the best option for your brand right now. Get over your skis and you'll lose new AND existing clients

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The CPG Guy

@thecpgguy

1 month

There is a massive untapped opportunity in CPG Funny thing is…it’s staring you right in the face I’m slowly seeing brands take advantage of this approach but far too many are missing out Will be doing a write up of this in next week’s Always Early Club Newsletter ⏳

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The CPG Guy

@thecpgguy

15 days

RX bar is the google of CPG So many former employees starting or working at new successful CPG ventures

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The CPG Guy

@thecpgguy

19 days

17 days into Launching Always Early Club… -Network Brand Revenue: $948 from online orders (confirmed) (unconfirmed: I’d guess +5k) -Network Affiliate Revenue: $1,000 -Network Brand Capital Raised (Debt + equity): $1.4M -Network Investor Meetings Held: 2 -Web traffic

The CPG Guy

@thecpgguy

1 month

4 days into launching ALWAYS EARLY Club -2 pending investor meetings for brands / startups -6 platforms/services soon to be onboarded for special member pricing ⏳ -7+ figures deployed to 3 ecom brands -50 members You can’t be early if you miss the start.

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The CPG Guy

@thecpgguy

19 days

If your brand is good… I’ll find it. If you want a fast track to being found 👇

Always Early - Trending Brands and the resources to build them

Find trending brands and the resources to build them.

alwaysearly.club

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The CPG Guy

@thecpgguy

21 days

Since DTC crew is getting into golf… Let me put you onto some brands 1. @BirdsofCondor Australian based lifestyle golf brand 2. @puttrco AI powered putting Mat This will come in handy once you learn “drive for show, putt for dough” 3. @RadryGolf “Art project

Collin Slattery

@CJSlattery

22 days

I love that DTC crew is getting into golf.

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The CPG Guy

@thecpgguy

14 days

In Italy trend hunting + Olive Oil research Puglia today. Rome tomorrow. Drop a rec 👇

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The CPG Guy

@thecpgguy

13 days

CANCEL TOXIC. Profits used to support new *clean ingredient* CPG brands / founders Launching soon.

Cancel Toxic

On a mission to cancel toxins. Nothing Fancy. Just clean supplements. Creatine Monohydrate. Grass-Fed Tallow Cream.

canceltoxic.com

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The CPG Guy

@thecpgguy

1 month

New Brands Added 🚨 1. Lusty Monk ( @lustymonk ) - No more boring sandwiches 2. Nostalgia Coffee ( @NostalgiaBrew ) - Damn good Coffee 3. RecPak ( @recpakco ) -Meal Replacement for Adventurers 4. Superoot ( @drinksuperoot ) -Root based electrolytes 5. Hikerkind ( @hikerkind )

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The CPG Guy

@thecpgguy

21 days

If you have trouble sleeping listen up… Melatonin is 🐂💩 Let me explain… Good sleep doesn't just boost our feelings of well-being. There's a growing scientific consensus that it protects us against heart disease, diabetes, and obesity. In sleep labs, participants who

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The CPG Guy

@thecpgguy

25 days

Bawi Agua Fresca will soon be hitting the shelves of selected DoorDash's markets with their launch chain wide launch into all 70 Fresh Thyme Markets. With the launch, so many more folks will have their hands on this amazing product. Huge congrats to @victorfrombawi If you’re

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The CPG Guy

@thecpgguy

25 days

Just built out my @beehiiv landing page Roast it 👇

The CPG Guy

Become a Trendsetter in CPG and Ecommerce Space.

thecpgguy.beehiiv.com

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The CPG Guy

@thecpgguy

23 days

CPG Brands, if you are raising capital... Ditch the "working capital allocation" bullet point in your deck. Let me explain... Investors want their equity dollars to go to top-line growth. Not one-time inventory purchases. While they can be extremely fruitful or necessary for

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The CPG Guy

@thecpgguy

12 days

Exhibit B

The CPG Guy

@thecpgguy

16 days

2025 trend confirmed: Everything will be electrolytes

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The CPG Guy

@thecpgguy

18 days

Zimms Organics launches in select Homegoods across the country 🤝 “Organic Extra Virgin Olive Oil for your health”

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The CPG Guy

@thecpgguy

23 days

The term “Bootstrapping” should be changed to “Streaking” When you start you don’t even have boots to strap Like running stark-naked through the public trying to make it out

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The CPG Guy

@thecpgguy

25 days

Friday Beers officially live in New York

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The CPG Guy

@thecpgguy

18 days

The Northeast lowkey has some Ecom legends lurking in the shadows Write up coming on a brand I stumbled on this week… Awesome niche Bootstrapped Founder is a legend

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The CPG Guy

@thecpgguy

15 days

If you can see it, it means your brand will be successful ...And you also need a vacation

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The CPG Guy

@thecpgguy

29 days

2 years ago, I got beat up at a deli in Philly for calling pork roll ‘Taylor ham’ Here’s what it taught me about B2B SaaS sales ( 🧵 👇)

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The CPG Guy

@thecpgguy

22 days

Tip for CPG/ DTC founders and CFOs: Stop paying for shipping with a debt card or bank account… Switch your shipping spend to a credit card with cash back / rebate 🤝

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The CPG Guy

@thecpgguy

20 days

Anyone interested in what tech stack brands are using? Drop a brand and I’ll tell you what tools they use

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The CPG Guy

@thecpgguy

18 days

9+ Figure Ecommerce Idea - The Cost to acquire customers is ABSURD + Many brands are facing profitability challenges What is the solution? Collaboration. Brands need go the cooperative play route. What do I mean by this? Brands work together to power an aggressive

The CPG Guy

@thecpgguy

19 days

Oh. My. God. Massive gap in market found

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The CPG Guy

@thecpgguy

19 days

Oh. My. God. Massive gap in market found

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The CPG Guy

@thecpgguy

1 month

What do all of these brands have in common?

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The CPG Guy

@thecpgguy

2 months

@asap_cael It’s a bad day to be a big bag of money

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The CPG Guy

@thecpgguy

18 days

Building a resource list to provide an Airtight finance stack for brands / CPG operators - Best Banking - Best card solutions - Best Working Capital solutions / based on company size /needs - Best account services / tools - Different types of funding options for you

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The CPG Guy

@thecpgguy

1 month

I’m building this to be the go to spot for all things CPG Consumers: Find new brands Brands: Find Resources to grow and scale + Hire new talent Employees: Find your dream job Investors: Find investment opportunities What is missing?

Always Early - Find Trending Brands and Recources to Build them

A collection of new trending brands, community resources, and capital to build them.

alwaysearly.club

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The CPG Guy

@thecpgguy

26 days

If you’re selling Mastic Gum / Jawline products and this guy isn’t your poster child. You are wrong.

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The CPG Guy

@thecpgguy

17 days

This is Georgios Yianasmidis. He is 25. A year ago he was an IT support Engineer. Today his DTC brand generates 7 figures in sales… Selling Duck shaped Keyboard Keys This is how he got started: 🦆 👇

Founder Story: A 3D Printer, A Phone, $1,000, and a vision

Member Note #4

thecpgguy.beehiiv.com

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The CPG Guy

@thecpgguy

19 days

If your boss is dressed like this you don’t need to worry about AI

Jerad Maplethorpe

@Maplethorpej

20 days

Anyone else have AI anxiety?

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The CPG Guy

@thecpgguy

22 days

1. 99% of people inflate their numbers on podcasts / social media (except Brez) 2. Fail fast, learn, move on 3. If you’re “just going to try it out”… Don’t even start. 4. Nobody will help you more than you can help yourself 5. Don’t over research. By the time you’ve

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The CPG Guy

@thecpgguy

12 days

Thoughts : Like or dislike?

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The CPG Guy

@thecpgguy

26 days

New Brands Added 🚨 1. Mystic Mastic Gum ( @mysticmastic ) - Heal your gut and sculpt your face. 2. Rhizal ( @rhizalshoes ) -Connected shoes for a disconnected world. 3. Magic Cactus (@ drinkmagiccactus - IG) -Plant Magic from Magic Plants.

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The CPG Guy

@thecpgguy

20 days

Kraft Heinz Explores Sale of Oscar Mayer Forget the cyber truck… This is the most expensive car on the market Valuation: $3-$5B

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The CPG Guy

@thecpgguy

13 days

The greatest CPG entrepreneur to ever live. The story of how one man was able to bootstrap his way to a Multi-Billion Dollar Empire (🧵👇):

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The CPG Guy

@thecpgguy

1 month

3 Brands Added to 🔍 1. @Halohydration (IG) - Hydrate Better. Live Better *Official Sponsor of @worldpickleball Tour* *Web Traffic ~22K visitors /M* 2. @ThatAsset - Butthole Health (Not a typo) *A+ Branding* *Web Traffic ~7k visitors /M* 3. @cooltolookup

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The CPG Guy

@thecpgguy

16 days

Reminder to not procrastinate Your competition moves FAST Scottie Scheffler Mug shot shirts already spotted

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The CPG Guy

@thecpgguy

1 month

4 days into launching ALWAYS EARLY Club -2 pending investor meetings for brands / startups -6 platforms/services soon to be onboarded for special member pricing ⏳ -7+ figures deployed to 3 ecom brands -50 members You can’t be early if you miss the start.

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The CPG Guy

@thecpgguy

1 month

Only Tweet you need to see today - Kim Kardashian's SKKY is having trouble fundraising - @foxtrotmarket closed all locations - FTC bans and voids all non competes - The CPG guy is launching a platform VERY Soon ⏳

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The CPG Guy

@thecpgguy

15 days

This is Georgios Yianasmidis. He is 25. A year ago he was an IT Support Engineer. Today he generates 7 figures in sales selling Duck Shaped Keyboard Keys. With a Vision, a 3D printer, a phone, and $1,000 this is how he did it... Georgios has been part of a niche artisan

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The CPG Guy

@thecpgguy

1 month

Soon. ⏳ Ya’ll ready?

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The CPG Guy

@thecpgguy

20 days

"get creative to stand out" 🎯

The CPG Guy

@thecpgguy

20 days

Where I see opportunities and the angle I would take: Kids health: Specifically around food - Kids will mound the future. Get them to eat properly early and often. You could build on your own or get VC buy in with the right display. Look at the cereal wars going on right

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The CPG Guy

@thecpgguy

13 days

Duradry Tackling the hyperhidrosis market. Average cost for hyperhidrosis botox ~1,200 Duradry cost ~$20

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The CPG Guy

@thecpgguy

20 days

Hack to save thousands The first price Isn’t the real price

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The CPG Guy

@thecpgguy

19 days

Member Note #3 - Tips for raising capital - Best Ways to grow - Opportunities in the market - plus much more For everyone asking for my supplement list / write up… There’s something in here for you 👇

Brand of the week, Best Way to Grow, How to Raise Capital, Trends...

Member Note #3

thecpgguy.beehiiv.com

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The CPG Guy

@thecpgguy

13 days

Sabah Ask someone who owns a pair and you will be bullish too "Only shoes I wear"

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The CPG Guy

@thecpgguy

1 month

They all use @AtomixLogistics 3PL Speaking of Atomix… Members of Always Early Club will get 3 free months of storage when they onboard 🤝 📦

The CPG Guy

@thecpgguy

1 month

What do all of these brands have in common?

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The CPG Guy

@thecpgguy

13 days

Mooski Ex RX bar Employee making headway, small but mighty team

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The CPG Guy

@thecpgguy

26 days

What do all of these brands have in common?

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The CPG Guy

@thecpgguy

13 days

Straight Away Cocktails Alaskan Airline Deal in 2023 - Expanding national Footprint

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The CPG Guy

@thecpgguy

1 month

Nothing to see here...

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The CPG Guy

@thecpgguy

1 month

@jfudem You hit the nail on the head. Designer is Newport Beach local. Most of his style is southern pacific/beach vibe/surf vibe.

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The CPG Guy

@thecpgguy

12 days

Under 24hrs… Pro athlete ✅

The CPG Guy

@thecpgguy

13 days

CANCEL TOXIC. Profits used to support new *clean ingredient* CPG brands / founders Launching soon.

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The CPG Guy

@thecpgguy

1 month

Monday night R&D

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The CPG Guy

@thecpgguy

19 days

🐓 + 🐎 = 🤯 IYKYK If not… You soon:

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The CPG Guy

@thecpgguy

13 days

Oodles of Doodles Sparkling Kids beverage / Founder is incredible / Functional packaging / Celebrity endorsement - Great story of how it got started

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The CPG Guy

@thecpgguy

18 days

Free @drinkbrez Sign me up

Nick Shackelford 🦾

@iamshackelford

18 days

BREZ CONTENT HELP REQUEST Summer is coming and we are trying to get our little baby everywhere to highlight the best parts of the US. Do you live in the states and are you close to any of these awesome photo opps? You take the photo, we will send you the BREZ Alabama: U.S.

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The CPG Guy

@thecpgguy

1 month

Me looking at a $35 3 pack of hardboiled eggs from Erewhon

Mark Gallo

@guhlo

1 month

Average consumer shopping a beverage cooler at Erewhon looking for a regular Coke.

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The CPG Guy

@thecpgguy

3 months

Found a brand that is about to make a MONSTER splash in CPG Will be a house hold name in under 6 months and is virtually unknown today -Great product -functional packaging -great story -incredible founder -Marketing unlike any other brand Writing this so in 6 months I can

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The CPG Guy

@thecpgguy

16 days

@ElonMuskAOC Sunscreen would block the body from absorbing the Vitamin D. Try again. Suggestion: Tesla Methylene Blue RTD drink

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The CPG Guy

@thecpgguy

17 days

New Brands Added 🚨 1. Terreia (IG @ Shopterreia) No extracts, no synthetics - just pure, organic ingredients 2. Mangone's ( @eatmangones ) Taking down "Big Snacks" One mango at a time 3. Duckey ( @duckeycaps ) The keyboard that QUACKS 4. Flakes ( @byeflakes ) The best smelling

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The CPG Guy

@thecpgguy

16 days

I don’t drink alcohol… I chew it

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The CPG Guy

@thecpgguy

1 month

RecPak - Meal replacement for adventurers

The CPG Guy

@thecpgguy

1 month

Can anyone guess the brand?

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The CPG Guy

@thecpgguy

26 days

Let me help you kill two birds with one stone...

Ethan Kimmel

@ethankimmel

26 days

A tad off-brand for me but we’re going to turn it into a winning combo. Who’s got it better than us?

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The CPG Guy

@thecpgguy

24 days

Nothing to see. Keep scrolling. Do not read.

Big Money in Refrigeration, Easy Way to Whitelabel a Brand, Trending brands...

Member Note #2

thecpgguy.beehiiv.com

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The CPG Guy

@thecpgguy

12 days

24 days in Update… -Network Brand Revenue: $3,210 from online orders (confirmed) (unconfirmed: I’d guess +10k) -Network Affiliate Revenue: $1,757 -Network Investor Meetings Held: 4 -Network Affiliates (discounts to members): 10 -Network retail expansion opportunities: 3

Historic Vids

@historyinmemes

13 days

Don't let money stop you from doing what is right

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The CPG Guy

@thecpgguy

2 months

@iiiitsandrea ha no...just adding to the laundry list of issues

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The CPG Guy

@thecpgguy

13 days

Habeya School safe Snack for kids. Onto something here...

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The CPG Guy

@thecpgguy

15 days

FATCO After discovering the dangers of conventional skincare products... The Founder started making her own natural and organic personal care products using tallow from grass-fed cows with an initial investment of $10,000 FATCO now does ~$500K ARR

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The CPG Guy

@thecpgguy

2 months

@realBrookNash "Please Advise" = "Get your shit together"

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The CPG Guy

@thecpgguy

1 month

Some big announcements for members coming next week ⌛️

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The CPG Guy

@thecpgguy

24 days

Rate my setup

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The CPG Guy

@thecpgguy

17 days

There are a lot of way to figure out if a company has a good culture -Employee reviews -Mission statements -Turnover rate -Employee retention -Interview process However… This way trumps them all… See what emojis they use in the company slack channel

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The CPG Guy

@thecpgguy

1 month

There’s a reason I’m building Always Early Club in public. It’s FOR the CPG community - NOT me hiding the evolution of the build hinders growth and minimizes value that will be available to the group. The fluidity of building the platform, with the community, allows me to

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The CPG Guy

@thecpgguy

15 days

RXBar Fraturnal Advice: “You need to shut up and sell 1,000 bars.” + $10K in savings $600M sale to Kellogg’s

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The CPG Guy

@thecpgguy

15 days

Klaviyo Held off raising capital for 3 years. $6.71B market cap

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The CPG Guy

@thecpgguy

1 month

Gaia herbs CMO going to be patting themselves on the back tomorrow morning @GaiaHerbs

RYAN GARCIA

@RyanGarcia

1 month

My bad I shouldn’t have took this

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The CPG Guy

@thecpgguy

2 months

Sydney Sweeney reveals in an interview that she's a huge advocate of reviewing contribution margin "Sometimes companies overlook Contribution margin and it leads to profitability issues, insufficient resource allocation, and cash flow challenges" She added " Contribution Margin

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The CPG Guy

@thecpgguy

19 days

Find trends in uncommon places. Example: Netflix pumping British Isles Content 1. Baby reindeer 2. The Gentleman 3. Bodkin (New - but displayed as top 10) Why? Let’s look at human behavior… Top 3 “most attractive accents” British Australian Irish I’d assume the

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The CPG Guy

@thecpgguy

15 days

hopefully, @iiiitsandrea approves of this thread 🤞

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The CPG Guy

@thecpgguy

16 days

Supplements you should be tracking / ideas for brands Disclaimer - I am NOT a doctor this is not medical advice. Before taking anything you should consult with an ACTUAL doctor As the crypto nerds would say DYOR *Most health issues can be fixed with natural supplementation

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The CPG Guy

@thecpgguy

20 days

Bouta catch a DEEP 6 Member note #3 out tomorrow See you all bright and early

The CPG Guy

@thecpgguy

21 days

If you have trouble sleeping listen up… Melatonin is 🐂💩 Let me explain… Good sleep doesn't just boost our feelings of well-being. There's a growing scientific consensus that it protects us against heart disease, diabetes, and obesity. In sleep labs, participants who

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