So much to digest in this 1 chapter of
@JamesClear
📖: Atomic Habits - I have read it 3x already without moving on.
🔥 quote: The most practical way to change who you are is to change what you do.
In less than 3yrs,
@AthleticBrewing
has a chance to become a top 50 craft brewing company once 2021 data closes.
People enjoy drinking better Non Alcoholic Beer
This ugly sweater concept & tech from
@carlsberg
should be adopted by sports team & beverage sponsors - custom shirts/Jersey for season ticket holders w/ $$$ pre loaded
#sportsbiz
Manna Beverages & Ventures, an affiliate of private equity firm Manna Capital Partners, will acquire Nor-Cal Beverage Company, one of the largest independent beverage co-packers west of the Mississippi.
More label-less plastic bottle trials
Most of these happening outside of US
Growing importance of colored caps & embossing technology
Still a marvel how these get scanned at retail
There is no perfect model for distribution. Always be thoughtful and willing to reprioritize. Map via
@Brewbound
showcases
@AllagashBrewing
evolution and results.
Announcement Time:
I have created a year's calendar of beverage advising appointments for 2024:
They start January 1st
1 appointment per day
Will be 1hr in length
Pricing starts at $1 and increases $1 per day throughout the year
Please help spread the word to those who
watching young beverage brands flourish is awesome:
brite cans w stickers or sleeves move into printed cans
single cans move into multipacks
1 channel moves into omnichannel
1 state distribution moves into regional/national coverage
A beverage colleague says it best:
Product Still Matters
Mission, brand story, design and influencers won't rescue an uninspired product experience
Obsess to create something distinguishable
Building a beverage in public -
Jupiter Dew is a soda for kids that is trying to move from idea/concept to reality
Gathering interest (emails / phone numbers) which should lead to crowdfunding campaign
Let's all marvel at what
@AthleticBrewing
has accomplished:
Became the 27th largest craft brewery according to
@BrewersAssoc
(sales volume)
It's the only dedicated Non-alcoholic brewery on the list