I took this 7-figure ecommerce brand’s email revenue from $6,101/mo to $69,279/mo in 60 days.
(That’s 10x the money in just two months)
Here are the 8 steps I used that you can copy for your brand:
Want to see an exact breakdown of the proposals I send to get nearly instant "YES" to $5,000-$10,000+ email marketing gigs?
I shot a quick 8 min video breaking down my full process (& how you can copy it)
Just like & RT for access (24 hrs only, must be following so I can DM)
🔥 INTERRUPTING YOUR MONDAY WITH HEAT 🔥
I write welcome flows that do over $104,000 per MONTH
I just revealed my FULL 10-step process in a 9-minute video anyone can copy
Want access?
Like this tweet and comment "send" and I'll DM it to you.
** Must be following, 24h only **
I made $1,140,000+ for this client with my emails this year
You'll be shocked at how easy it was.
I was inspired by 25+ simple emails to make millions of dollars for my clients.
Want to see them for free?
Like & comment "send" -- I'll DM them to you
Must be following.
My clients make millions through my emails.
But I rarely post what the emails look like.
I challenged myself to build a high-converting email in 16 mins on video
Like this tweet and comment "send" and I'll DM it to you
Must be following
(There's a dog with glasses in it)
I wrote a BFCM campaign that did over $105,000 in 8 days.
I just revealed everything in an 9-min vid for you to copy in 2023.
(+ an ethical way to keep sales rolling, AFTER the deadline)
Just like this tweet & commend "send" for free access.
24 HRS ONLY, MUST BE FOLLOWING.
This morning, I spent $1,500 on a course to up my email marketing game.
This evening, I signed a $6,000 project.
Crazy how money takes care of itself when you're committed to growth.
[THREAD]
As promised, here's a thread on a $99k/mo email flow I wrote for one of my clients.
Below, I will be revealing:
❖ Where I found the client
❖ How I sold my service (for top $$$)
❖ What I did to improve his emails
(All easily repeatable)
🧵
This ecommerce email pulled $9,381 using no discounts or gimmicks.
(48% higher than average for this brand)
Just made a 10-min video revealing exactly how I wrote & designed it.
Want to watch & copy it?
Like & comment "send" and I'll DM it to you.
Must be following.
If you want to make $10,000-$20,000 per month…
Get roadmaps (courses, coaching, etc) from those who have gone before you and copy them.
DO NOT QUESTION ANYTHING.
STOP THINKING YOU KNOW BETTER.
BLINDLY FOLLOW THE STEPS ASAP.
Can’t stress this enough.
Me:
• Wears pants covered in paint
• Sleeps on the floor
• Uses a cracked iPhone 11 Pro
• Works on a $40 used monitor
Also me:
• Spent $30,000 on courses in 2yrs
• Healthy meals delivered 2x/day
• Hires house cleaners
Living lean, making $$$
Freelance copywriting takes next-level self-confidence.
How else are you going to accept $6,000-10,000 payments before you have any idea what you’re going to deliver?
Pure belief that you’ll figure it out.
Infinite money glitch:
Get paid first.
Back when I was getting started, I would sell a service for $2000.
Then, I'd buy a $500 course to learn how to actually do the service.
Free money.
$7900+ from ONE email.
ONE email that pays off my monthly retainer.
No discounts.
No fake tactics.
Just storytelling with genuine urgency.
Working with me is a no-brainer lol.
If you're not successful it's because you move slow as hell.
You already know what to do but you take so long to execute that your brain talks you out of it.
Stop giving yourself too much time.
@hubermanlab
@michaelpollan
Crazy how I can go without caffeine whenever I'm camping, hiking, etc. despite being more active than ever.
At my desk all day?
Impossible without a coffee next to me lol.
Before I started Tweeting, I...
• Learned a profitable skill
• Landed clients
• Scaled to at least ~$5,000 per month
Had no interest in "documenting my journey" from $0
100% of focus was on making money first & the rest came easy.
Finding $5,000-$10,000 email topics is easy with Reddit.
Google this:
[anything] "changed my life" reddit
You'll find a goldmine of long & emotional stories in your ideal customer's voice.
Use these as copy inspo for your emails.
Example
👇
I've perfected a productivity method to easily pump out $1,500-$2,200 of client work in single sittings.
I've effortlessly & sustainably put in FULL days doing this.
No one else teaches it.
Involves 3 timers and 1 notebook.
Let's go:
BOYS I'M GOING IN...
This store makes $138,054 per month.
But only 3.81% through email ($5,253)
Gonna aim to 8x that and get them to 30% ($41,416)
Will post updates on this thread, so bookmark & follow for the sauce 🫡
Recently turned down $13,000 for a project that would have taken me 20-30 days.
Sensed a few red flags and dropped it QUICK.
NEVER forget that money is abundant.
Your sanity > $$$
dudes will spend 6.32 hours on Canva making a Twitter cover with their face on it just to write threads about Jeff Bezos and 7 chrome extensions that will land you in jail
Get a reliable job.
Freelancing is NOT fun if you're operating from scarcity.
You WILL self-sabotage if you're needy & desperate for money.
Have money figured out first and learn the game on the side.
Unpopular opinion:
If you're not making $$$, don't worry about "documenting your journey" yet
Write down your minimum ideal income & do THIS with 100% focus:
• Learn a profitable skill & land clients
• Scale to your income target
Content creation becomes 1000x easier
COPYWRITING ROADMAP IF STARTING FROM SCRATCH:
Land 2 email clients
They each pay you $3-5k/mo
Pitch standalone page copy upgrades (as needed) for $1-2k+
Your cashflow ≈ $8-12k/mo
Tons of extra time left if you know what you're doing
Build your own thing on the side
GO.
Getting lots of DMs asking what course I took to build a copywriting & email marketing career.
Here's why that's the WRONG question to be asking...
[THREAD]
Weird disconnect I've noticed:
Brands will pay thousands of dollars to pump their audience with 27 retargeting ads a day
Meanwhile, they're afraid to "bother" them with 3 emails a week
🤔
What I would do if I had to start over from 0, as a copywriter:
• Get a reliable job
• Put all my focus on outreach
• Learn copywriting "as I go"
• Record everything
• Reinvest into education
Email marketing is way more than:
• Here's our product
• Here's a discount
• Buy it
But that's all most ecom stores do.
You can EASILY outperform them in the short-term AND long-term.
How?
By being real and having a genuine conversation with your list.
Can’t stress this enough:
Pay people to tell you what works and DO IT.
Learn WHY it worked later.
Read marketing, psychology, & sales books to your heart’s content.
AFTER you’ve cashed in.
You will be paralyzed with information if you try to do this the other way around.
Can't stress this enough:
As a copywriter, nothing you write should be guesswork.
Find out EXACTLY how your market talks and copy them.
Sales come easily when you do this right.
Remember when the "raw selfie look" took over Facebook ads?
They EASILY outperformed professionally-shot corporate ads.
Same concept applies to email.
Want to stand out in the inbox?
Stop being corporate.
Send emails that don't look like ads.
As a copywriter, you should be recording EVERYTHING.
Save the outreach messages that get replies.
Save the samples that closed deals.
Re-use what worked.
Target niches you're experienced in.
This is when easy mode kicks in.
Squeeze the hell out of what's already working.
Learn copywriting "as you go"
For example:
You get an interested reply from a dog food brand.
Lurk subreddits like r/Pets and r/dogs to understand the market.
Look at swipes from other pet companies.
Write samples.
SHOW the client that you know what you're doing.
As a freelance copywriter, you should be hunting down marketing angles your clients would never think of.
30-40% of the emails I send are based on new angles I find in my weekly market research process.
60-70% are based on tested angles that have printed money in the past.
My biggest piece of copywriting advice is to pay attention to who you listen to.
Once you start making money, you'll realize that most advice was garbage.
Courses cut down the friction between learning and action.
Hard not to win when someone who's done it 100x you tells you EXACTLY what to do, beginning to end.
YouTube tutorials & books make it way too easy to stay stuck in "learning" mode.
Quick email marketing hack:
"Learn More" or "Read 200+ Reviews" link under the main CTA button.
Literally drives traffic to the same URL, but boosts CTR by creating the illusion of choice.
🥂
Subtle copywriting shift to boost your conversions:
Avoid using the word "customer"
Example:
Instead of "here's what our customers are saying"
Say:
"Here's what our fans are saying"
Feel the difference?
Weird paradox:
Once you "make it", you'll realize most of what you did to get there didn't matter.
But you had to do all of it to find the things that do.
Don't blow any of your copywriting money at the start.
Re-invest in courses, coaching, etc.
Build your business.
I'm only a year into this and I've reinvested at least $30k on education already.
THIS is the reason I'm doing so well.
Easiest way to come up with high-converting ecom emails:
• Read questions your customers send
• Find one 1-3 people have asked recently
• Answer it publicly in an email
• Print $$$
If 1-3 people send in a question, there are 1000+ others with the same question.
I can finally talk about this...
A BFCM campaign I wrote for a client pulled over $105,000 through EMAIL ALONE in 8 days.
Tomorrow, I'll reveal how I did it.
It'll be free for 24 hours.
Stay tuned & make sure you're following so you don't miss it 👀
My biggest Twitter advice is to curate your feed wisely.
This app is NOT what it was in 2019 and 2020.
Today, it's filled with imposters spewing garbage (and untested) advice just to build their own "authority"
Especially in the copywriting space.
Careful who you listen to.
Here's an email that pulled $4,733.40 the other day.
The truth?
I didn't write it.
(No, it's not AI)
Another human being wrote it for me for FREE - 100% ethically.
Here's how... (quick thread)
If you're just starting out, forget "practicing" copywriting and put all your focus on outreach.
Why?
It's the only way to test your skills at the start.
If you get no replies, it's time to improve your writing.
Tell me if this is true:
There's nothing "wrong" with the people in your life but you're just not impressed by any of them.
If so, FIND or BUILD your second tribe on the internet.
Pay your way in if needed.
Very hard to make it without the right people around you.
When I started Tweeting, I had a rule:
I HAD to spend 25 minutes in front of Twitter. Every day
I’d scroll & engage while thinking of Tweet ideas
Some days that meant 22 tweets
Some days 2
I couldn’t control how many ideas I’d get.
I COULD control how much TIME I’d spend.
There are no new copywriting tricks.
Just new ways of packaging the old tricks in a way that resonates with YOUR particular audience.
How do you do it?
That’s what YOU get paid $10,000+ to figure out.
idk why Ive never talked about this but a huge reason I know what works in ecom:
I've started & run an ecom brand from scratch
We fully designed a product - not an existing alibaba trinket with our logo on it
sold my 51% of the biz last year, but they're still selling