Reputation management in Nozzle is ready to rock and roll 🎸📈🎗🏆. It only takes a few minutes to start tracking awesome (and hopefully not too much non-awesome) data 😉
👀 Well hello reputation management 😉 We finally shipped reputation impact color scales to
@nozzleio
's ORM dashboard.
@SERPWoo
would be proud 🥹. On that note, send us your SERPWoo export and we'll get you set up in just a few minutes!
Which of your competitors rank the best for ALL the keywords in a specific keyword group?
Do you know?
You can only know if you have ALL the SERP data for every competitor for ALL your keywords.
With Nozzle, input ALL your keywords to find out:
1 of 6 🧵
#SearchLove
Nozzle Reporting: A Thread
What can you do when you monitor the whole
#SERP
for all your keywords and not just where your site ranks?
Let's analyze some of the hidden gems found in Nozzle dashboards.
#SEOreporting
#SEOdata
#SERPdata
#SERPs
1/9
Would you like a report of ALL the most popular questions that show up in People Also Ask boxes across 10,000 industry related SERPs?
Ex. report:
#SearchLove
attendees get 2 free PAA Reports.
Just fill out the form here:
1/2
Do you know which content categories are used the most for the top 10 results on a specific SERP in your industry?
Nozzle uses Google's content classification api to gather this info for you.
Visit to setup a trial run.
#searchlove
Love to dig deep into SERP data? Nozzle’s got a sweet new *lifetime* deal going on at
@AppSumo
thru the end of Sept. 🗓
Make a one time payment of $59, $119, or $179 to access our Basic or Advanced Plan for life. 🤯
➡️ 🎉
#BrightonSEO
Have you ever dreamed of getting lifetime access to a Nozzle workspace, even if for a small sum?
Well here is your chance. 🎉
This lifetime deal is on
@AppSumo
and will be live for a month.
6 Ways to Rank in People Also Ask (PAA) Boxes on Google
🗣️Use NLP
🩳Keep answers short
📰Answer in format Google expects
🧻Use schema markup
👀Focus on answering right kind of questions
📜Improve your overall content
by
@rebekah_creates
Need help coming up with SEO topics to write about? We've got you covered.
We extracted 40,894 SEO-related questions from People Also Ask boxes served up on 49,866 SERPs.
Filter for any keyword/topic to see all questions related to that topic.
We’re live on Product Hunt today! We have a new keyword clustering tool. Come see what we've built.
On top of the topic clusters, you’ll get data on:
🔥 Ranking URLs
❓ PAAs & FAQs
🚀 Entities
🎢and more
#SEO
#contentmarketing
#keywordresearch
"Create search demand for products and terms that you already rank
#1
."
@CarrieRosePR
Brilliant! If you create the demand, then you're going to get the sales because you already rank.
#searchlove
Top Stories Packs
🔹Appear in about 1% of SERPs
🔹Contain 2-6 news articles (usually 4)
🔹Hold positions 1-3 ~32% of the time and positions 4-10 ~51% (that's ~83% in the top 10)
More:
9/9
Would you like to see all of the entities that Google has pulled out of the top 10 results for a specific SERP?
Well now you can. We extract this data from Google's entity extraction api.
Go to to give it a go.
#SearchLove
"While it’s easy to collect 100 articles about SEO and completely overwhelm someone new to the craft, it’s harder to select 5 articles that bring it home. That’s exactly what
@CyrusShepard
did."
@Kevin_Indig
With Nozzle, you can easily see which of your keywords have a pinterest pin or board ranking in the SERPs.
Then you can make a plan for which topics you should pin about to try and rank for in Google.
(Since
@VandernickR
is talking about it) 😉
#searchlove
We are demoing Nozzle real soon at
#SMXAdvanced
. The magic happens at 1:50 pm ET.
🍇New Keyword Clustering tool
🥸Nozzle Vision
🔝Pixels From Top
🥮Full SERP Competitive Analysis
We'd love to have you join us and all the rest of the great speakers today.
⭐️Robots.txt file suggests to crawlers where they can and cannot go.
⭐️They are an important part of SEO, but they also can be used to mess with people.
Many companies have done innovative things with their robots.txt 👾
🔸Here is
@nike
using their logo as a robots.txt
Who is going to win the coveted chocolate bar with the lifetime SMX pass? I feel like we're living the Charlie and The Chocolate Factory story right now in real life.
#smx
First London meetup for 'Women in Tech SEO'. Hannah’s talk challenged everyone present to break down a common request people working in SEO encounter: “be more strategic”.
#seo
@areej_abuali
@techseowomen
@hannah_bo_banna
The winners of the television raffle drawing are:
1⃣ Sarah P.
2⃣ Ralph du P.
If the winners decline their television prize, then here are the runners-up:
3⃣Amila W.
4⃣Mark G.
5⃣Hannah R.
#SearchLove
Need help convincing clients to implement schema markup? Show them how many of their organic listings show Price (or ratings & reviews) compared to the competition.
And report on big movements after you implement the changes. (see next tweet)
#SEOTips
#SEO
#SEOreports
2/9
We were spotlighted in a Google Cloud Platform case study. "Our backend systems all run phenomenally on top of [GCP] and its intuitive scalability allows us to remain agile, helping ensure that we remain a leading
#SEO
#analytics
provider for customers."
@Derek_Perkins
#serp
A rank tracker's importance depends on your business's SEO needs.
For example, many rank trackers can do things that Google Search Console can't:
📊Track SERP features
#⃣ Show exact positions
📈Analyze competitors
And there's more...
A very important discovery was made this morning by a couple of Nozzlers.
Behold! A Price/Deliciousness Index for burger joints rating their burgers only.
Do you agree?
This is great! It can take time to build up this type of culture but it will be worth it.
"Growth is only possible when you and your entire team can see what works and what doesn't."
#TechSEOBoost
@fanfavorite_bta
Guess what?
SearchLove London is coming up October 17-18, and Nozzle is a sponsor! 🎉 You can get 15% off your tickets using our discount link:
We'd love to see you there! 👀
Great presentation by
@Suzzicks
"Google's knowledge results in SERPs are pushing organic search results down, not just from top, but from middle & bottom too."
"This leads to the search results feeling more Google-y."
Google-y SERPs. Ha ha! Love it!
The decade of huge
#SEO
industry changes recently came to an end.
Which change was the biggest?
⚒️ Updates that shook the internet: Panda, Penguin, Pigeon, Mobilegeddon, etc.
⚒️ Python became a thing in SEO
⚒️ Matt Cutts left Google
#SEOTalk
#SEOchat
To all the SEOs who felt a quick moment of relief after the Helpful Content Update just to be battered around by the September Core Update and the Product Reviews Update shortly afterwards.
The day we’ve been waiting for is here,
#Seerfest
Early Bird tix are on sale!🎫
What's stopping you from spending the day uncovering insights with data-driven marketers (from the comfort of your home)?
The $75 sale runs until next Thursday @ midnight:
We're down to the last 8 hours you can buy the Nozzle lifetime deal on
@AppSumo
! Make a one time payment of $59, $119, or $179 to access our Basic or Advanced Plan for life. This deal will never happen again, so take advantage while you can!
I'm incredibly proud to announce
@Wix
's SEO Learning Hub (v1)!
Not only will this content be pushed to our 200M+ users to help them better learn SEO but the hub is uncompromisingly dedicated to the goal of offering the best possible content to any SEO.
Today is
#TechSEOBoost
!
Thank you everyone for braving the travel. It’s going to be well worth it. I can’t wait to see you all!
And remember, anyone who can’t make it in person, we’re live-streaming the whole thing for free. I hope that helps your FOMO.
.
@Suzzicks
just mentioned the faults of just looking at "rank" because of things like Ads or Knowledge Graph info showing up at the top of mobile SERPs.
Stop by our booth and we can show you our Pixels From Top and Paid Adjusted Rank metrics.
#brightonSEO
Would you like to know which specific URLs own the most featured snippets across hundreds or thousands of your industry related SERPs?
And see which URLs are gaining & losing those coveted spots over time?
812 total URLs take up these spots across 4,827 SERPs. 🤯
#SEO
4/9
Ever heard of Pixels From Top
#SearchLove
?
In addition to rank, analyze the competitions' SERP positions in terms of Pixels From Top.
Easily see Top domains for this metric, those most improved, and those with the biggest losses over a selected period.
7 ways
@goGrow
helps get more out of Hubspot:
1.Keep goals top of mind
2.Chart traffic analytics in a few clicks
3.Monitor HubSpot data near-real time
4.Easily compare data
5.Connect HubSpot data to other data sources
6.Cross-Object reporting
7.Custom reporting & metrics
#slchug
Python Panel at
#TechSEOBoost
:
Andrew Scheurich - "Python is an easy way to get data from API's. The more data we have the more powerful we can be. And if it's quicker, even better."
@jessthebp
"It speeds up everyone's workday."
One way to go deeper w/your content would be to answer all the questions that appear in People Also Boxes in Google for your topic. You can extract them easily with
@nozzleio
.
Here is an example related to the topic of SEO: . Over 40k questions uncovered.
A few areas where you need to hold your agency accountable:
PAID:
-incorrect GEO/audience targeting
-mobile vs desktop mix
-prospecting vs remarketing spend mix
SEO/CONTENT:
-unique content w/ goal?
-content editor review
@jessesem
#UtahDMC
When starting a new SEO campaign, show how many top 10 rankings each domain has & how your site fares.
Report on your improvements every month or quarter.
has some work to do but we have gained 7 top 10 rankings in the last month. 🎖️
#SEOaudit
7/9
Check out our new blog post on hourly rank tracking:
You'd be surprised at how many scenarios where tracking your keywords more often than daily is a huge help to your SEO!
How often is Google altering title text used in your SERP listings?
For one specific URL, which search phrases does Google alter title tag vs keep it the same?
To find out, export your SERP data from Nozzle & play around w/pivot table.
Full explanation:
A4: The process to get customers is simple, but there are a lot of places that they can fall off of the pathway. I look at each one individually. Check the thread of this tweet for a diagnostic at each step
#VCBuzz
Hey
#BrightonSEO
, who owns all the Featured Snippets in your space?
Come give a test drive to:
🔎Discover which domains own the FS results for all your keywords
🗞️Report on your FS gains & your competitors' losses
🛠️Break it down by keyword group too
Creating pagination that adds a mid-point number like 1, 2, 3, 4, 5, 6, 7 ... 100, ... 201 can decrease significantly the amount of clicks it takes to get to a specific page from the homepage.
@lilyraynyc
#smx
Yo,
#BrightonSEO
. Nozzle Vision is a great way to visually report changes to a SERP overtime. Compare different dates side by side.
Overlay metrics like Pixels From Top & CTR on top of each result for in depth analysis.
Give Nozzle a test run today:
Even if you didn't attend
#MozCon
—but want to download any deck—you can for free:
1) Sign in/create a free
@Moz
community account
2) Go here:
3) Hit the download icon for any talk 📥
Wow! It's fascinating to see Apple pop into the list in 2011 and then top the list by 2013. Google also made some big strides during that time period too.
We re-render the SERP HTML for every keyword that you are tracking and then overlay Nozzle Vision on top of that to better help you report on, and understand Nozzle's key metrics more fully! Watch the video in the link below for more details!
This site now has 928 more organic listings that include Price after implementing schema markup.
This is a super easy way to report on the wins of these efforts.
As SEOs, it's important to get credit for your hard work, am I right? 🥂
#SEOreporting
#SEOstrategy
#SEOtips
3/9
These are extremely fascinating results. If you're company doesn't service people locally then you should consider doing what
@bhartzer
did and test deleting your GMB listing.
#SEO
1 week after I deleted my
@googlemybiz
listing: Google traffic is up 23 percent. Direct traffic up 35 percent. Overall site traffic up 30 percent. No major change (up or down) in tracked rankings according to
@semrush
.
Hey
#SearchLove
, quickly discover your main
#SERP
competitors for each of your keyword groups.
Easily report on which domains/competitors have the most top 🔟 or top 3⃣ rankings, for example, for each keyword group.
Come give Nozzle a test run today:
Great thoughts by
@mikeginleyseo
:
🏢SEO is not easy, but are we overcomplicating & missing the basics?
🧬There are numerous issues we need to focus on as SEOs, but have we accomplished the basics before moving on to the complex ones?
From
@williamalvarez
: "SEO is bigger than ever. It used to be that SEO sat in the head of one person. Now it's good to assign the different aspects of SEO to different individuals because there is so much to cover."
#TechSEOBoost
Discover which specific URLs rank the most in the top ten results.
Couple thoughts:
➡️These are obvious places to go and leave comments or try and get some content added to if possible. Great places for brand exposure.
➡️Great pages to analyze for competitive analysis.
6/9
There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client.
@amandatjordan
shares a great case study that saw a 55%+ increase in revenue over 2019 & over 60% in comparison to 2020.
via
@moz
Whether you work inhouse or at an SEO agency, you want to prove the value of your SEO efforts.
@adrianakstein
created a nice visual and post explaining how to calculate SEO ROI.
Enjoy!
.
@francoisgoube
crawled and analyzed 10 billion URLs and ~5 trillion log lines. Those are some big numbers. Can't wait to see what he found out.
#utahdmc
Q1 Recap. Let's increase our social media engagement! It's usually easier said than done 😅 Together with the
#SEMrushChat
community we listed the main challenges marketers face when trying to increase audience engagement on social media!
Oops. The correct image in question is the following one.
The images are part of the featured snippet. The knowledge results above the images are what we would like to know if you would count it as having rank?
(blame
@boydnorwood
for this confusion.😊)
#FinTechs
are expanding the possibilities of traditional financial services as we understand. They revolutionalize the financial sector but do they take advantage of
#digitalmarketing
, namely
#SEO
? Not as many as we expected! Here is a 🧵 on utilizing
#structureddata
in FinTech.
You can easily see which Keyword Groups (a list of kwds you have assigned to a group) have had the most negative movement recently to help guide your strategy for the next month or quarter. 📉
Also sort by ranking change wins to easily find wins to report on. 📈
#SERPdata
5/9