Neil Horowitz Profile Banner
Neil Horowitz Profile
Neil Horowitz

@njh287

5,133
Followers
796
Following
9,748
Media
46,973
Statuses

Marketing/Strategy @Greenfly , Social Media, Digital, Mobile, Analytics, #sportsbiz , #smsports , Sponsorship, Padres, Ducks Raiders, Grizz, Yale, Weightlifting

San Diego, CA, πŸ‡ΊπŸ‡Έ
Joined February 2009
Don't wanna be here? Send us removal request.
@njh287
Neil Horowitz
2 months
Out here at New Zealand @AllBlacks vs. Fiji rugby and it is SICK Can’t beat the pregame rituals and the level of play is really good (even if I don’t know all the rules)! Packed stadium, lots of diverse fans Few but effective sponsors, few gimmicks β€” sport and passion and
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@njh287
Neil Horowitz
6 years
Pretty great quote from recent Vegas @GoldenKnights trade acquisition Max Pacioretty. Fans can fall in love with the team, and it’s awesome. [via @TheAthletic ] #sportsbiz πŸ‘ @BKillin7 & co.
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@njh287
Neil Horowitz
7 months
The themed outfits for player arrivals are one of the best traditions to have emerged from the NHL's outdoor games The Devils go Sopranos and it's fantastic (their opponent the Flyers went with 'Rocky' sweatsuits + beanies)
@NJDevils
New Jersey Devils
7 months
Woke up this morning, got ourselves a game. #NJDevils | #StadiumSeries
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@njh287
Neil Horowitz
7 years
Said on the #NHLDucks home broadcast - 'A packed house on a Tuesday night in Las Vegas, and this crowd is loud and engaged. Who said hockey wouldn't work in Vegas?' Nice. cc @GoldenKnights
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@njh287
Neil Horowitz
3 years
Incredible STAT from the NHL β€” Since the start of the regular season, the @Canes ’s interaction rate on IG feed is 56% higher than the next-closest team. The distance between Carolina and the team in 2nd (TB Lightning) is the more than the distance between 2nd & 28th! #smsports
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@njh287
Neil Horowitz
2 years
Interesting development from the @warriors , including films and docs and even working with a K-Pop artist to produce music.
@JabariJYoung
Jabari Young
2 years
New #Sportsbiz read: #NBA 's Golden State #Warriors are going to Hollywood…. Franchise launches entertainment division and will license content and documentaries to streaming platforms like #Netflix
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@njh287
Neil Horowitz
5 years
"An NBA arena is opening an Amazon Go-style store where fans can grab beer and food in under 30 seconds β€” and never wait in line" This sounds pretty interesting for stadiums + arenas. #sportsbiz (h/t @SportTechie )
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@njh287
Neil Horowitz
2 months
It’s the last minute of the game and New Zealand @AllBlacks are winning by 42 points β€” and fans are on their feet doing the wave Into the game and great energy til the end. Impressive fan enthusiasm and avidity!
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@njh287
Neil Horowitz
2 years
So it's not the greatest ad, but it's still great seeing some of the old Office Space characters in this recent Walmart commercial Gary Cole as 'Lumbergh' is still fantastic
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@njh287
Neil Horowitz
6 years
Oh I love that the @NJDevils coordinated personalized creative and got several players (and even their color analyst) to post together after clinching the playoffs. Great work. #smsports
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@njh287
Neil Horowitz
8 years
STAT: University of Texas football recently spent $200,000 in salaries to create new positions in graphics, video, and social media.
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@njh287
Neil Horowitz
2 months
Once again USA Rugby player @ilona_maher is crushing it on TikTok, now just as much about having fun w/ fans & her TikTok community alongside giving a glimpse of what life is like at the Olympics for an athlete Very well-done Athlete social at its finest
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@njh287
Neil Horowitz
24 days
This is neat β€” an equipment manager for FIU football ( @kxxrla_m ) has a legit social following (Over 150k followers between TikTok and IG), featuring a lot of content showing behind the scenes w/ equipment and players. Multiple 1M+ view posts Love that, get her some NIL deals
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@njh287
Neil Horowitz
6 months
@JoePompliano The 24M peak audience is 🀯
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@njh287
Neil Horowitz
4 years
Can’t get enough of the Jordan betting stories. Most competitive person ever [via @wyshynski column]
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@njh287
Neil Horowitz
1 year
One of the most impressive β€˜rain delay’ creative assets you’ll see. When you put that kind of effort even into rain delay posts, fans (and creatives and partners) notice Good stuff @Royals πŸ‘Œ 🌧️
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@njh287
Neil Horowitz
5 years
The @Dodgers are among the best with listening to their fans. Tip of the 🧒 for the effort. Love it @suejo825 and team! #smsports
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@njh287
Neil Horowitz
6 years
Haha, @Rockies just torched this Rockies blogger who dared make fun of their mascot. πŸ‘πŸ½ @JulianValentin & team. #smsports
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@Rockies
Colorado Rockies
6 years
@RonnieKRadio πŸ“‚ Dropbox β””πŸ“ 2018 Rockies β””πŸ“ Pictures β””πŸ“ Adults who complain about mascots made for children β”” @RonnieKRadio
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@njh287
Neil Horowitz
1 year
What it's all about. When you ask these kids decades from now what one of their best memories of college is β€” they'll remember rushing the field on Labor Day in 2023 Fun way to cap the first full weekend of CFB. We'll do it all again (along with NFL) next weekeend!
@RossDellenger
Ross Dellenger
1 year
College football.
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@njh287
Neil Horowitz
8 years
Digging the handwritten notes being tweeted out by the @Panthers to thank fans for the season. Good stuff. #smsports
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@njh287
Neil Horowitz
1 year
This is cute and fun With both ESPN and Turner each sharing the NHL And NBA playoff TV rights, it's been great to see more co-mingling of the two leagues/playoffs/TV/fans
@NBA
NBA
1 year
When Larry Met Stanley πŸŽ₯ A big one on @nbafinalstrophy 's Bucket List, meeting @StanleyCup ... with special guests @MLB and @MLS !
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@njh287
Neil Horowitz
6 years
Another team slashing prices on basic concessions items. No more price gauging on the basics - good optics, better for families, can still charge bigger $ on premium items. #sportsbiz
@ClemsonTigers
Clemson Athletics
6 years
New fan-friendly concession prices at Memorial Stadium, announced today by Clemson & Aramark:
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@njh287
Neil Horowitz
1 year
@RyanPreece_ @StewartHaasRcng @racechoice @FordPerformance A great tweet to see to let everyone know he’s okay! Sending good vibes and thoughts to y’all @WarJessEagle
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@njh287
Neil Horowitz
8 years
This Nielsen 2016 Sports Media Report is a MUST-READ for anyone in #sportsbiz + interested in it
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@njh287
Neil Horowitz
5 years
As the @NHLCanes finish potentially their last home game of the season, major stick taps to the organization + friends there. It matters! - Attendance +12% - New season ticket sales +262% - STH renewal rate so far 91% - Likely major social #'s!
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@njh287
Neil Horowitz
2 years
A small but significant thing for Texas A&M Corpus-Christi ( @IslandCampus ) to have their university website shining for their MBB team playing in the #MarchMadness First Four tonight So many schools neglect or decline to do this. Look good for that incoming web traffic!
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@njh287
Neil Horowitz
2 years
The NHL has been getting some phenomenal content with @RipkenTheBatDog the last couple days at the outdoor game in Carolina. How could social media not love this, so great. 🐢 πŸ’
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@njh287
Neil Horowitz
10 months
🚨BIG NEWS 🚨 for us at Greenfly today, a massive partnership with the B1G, an interesting deal: - Includes access to video highlights and BTN clips for student-athletes - A conference-wide deal with student-athletes from all schools able to access content - Should be especially
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@njh287
Neil Horowitz
5 years
Awesome - the Blues sold out their arena for the Game 7 Watch Party, so the Cardinals are opening up Busch Stadium! - $20, seats assigned by order of purchase - All proceeds to Cardinals Foundation - Access tickets via MLB Ballpark app - Fan data for Cardinals. #sportsbiz
@StLouisBlues
St. Louis Blues
5 years
With @Enterprise_Cntr already sold out for Wednesday’s watch party, One Nation comes together as St. Louis prepares to make history.
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@njh287
Neil Horowitz
7 years
This is simply deplorable. Sickened just reading it. Ugh, this is so so much more important than sports.
@Mark_Schlabach
Mark Schlabach
7 years
Pretty damning allegations in former Baylor volleyball player's Title IX lawsuit against university
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@njh287
Neil Horowitz
5 years
This is some incredible, fast-moving, POV, inside life content on @ClemsonFB ’s TikTok. Almost 1M views, over 200k likes in ~24 hours They do a great job on there. #smsports
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@njh287
Neil Horowitz
10 months
@BizNasty2point0 Hearing Ohtani won't sign until Nylander also has his deal
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@njh287
Neil Horowitz
3 years
Love this β€” Montana is going all-in on a campaign to get College GameDay to come to Missoula for their game against Montana St. - Dedicated website - Social campaigns and hashtags - Shoutout from a famous alum - Fun, custom video content πŸ‘Œ πŸ‘Œ #GoGriz #smsports
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@njh287
Neil Horowitz
2 months
@WNBA @USCWBB You can recognize her face eventually, but just doesn't feel like JuJu at first glance without her hair in the signature bun
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@njh287
Neil Horowitz
3 years
This is mesmerizing in a weird way. When you give talented creators access to content, they’ll create cool shit for fans. πŸ‘Œ
@PitchingNinja
Rob Friedman
3 years
James Karinchak, 84mph Curveball (called strike) and 97mph elevated Fastball (Swinging K), Overlay. Why you might swing at an elevated fastball.
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@njh287
Neil Horowitz
6 years
STAT: South Carolina football spends $487,000 on the salaries of Director Of Creative and New Media Justin King and his staff of seven. Mostly for the πŸ”₯ content. #sportsbiz #smsports (ht @joefav )
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@njh287
Neil Horowitz
5 years
JOB UPDATE: I'm two weeks into my new gig here in marketing at @greenfly and couldn't be more inspired + energized! Excited to be at the intersection of social, content, sports, and beyond. I shared about my journey and job hunt -->
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@njh287
Neil Horowitz
6 years
Unexpected but cool - Wore my @AnaheimDucks hat around Budapest today and a guy that worked at one of the restaurants recognized it, and said he’s a big fan of the @penguins and Crosby/Malkin. We got NHL fans in Hungary! πŸ’ πŸ‡­πŸ‡Ί
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@njh287
Neil Horowitz
1 year
Nice touch from @LSUbaseball with the coach message, always like when programs do this for their drafted athletes LSU knew they’d have a big first round and their creative has been πŸ”₯ β€”>
@LSUbaseball
LSU Baseball
1 year
"I've never seen a player impact a program more than you have, the LSU Baseball Program, during the year that you were here." @LSUCoachJ congratulates @Paul_Skenes on being drafted
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@njh287
Neil Horowitz
5 years
The Seahawks Instagram grids are gorgeous and, with few exceptions, each frame stands on its own in the IG feed. #smsports
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@njh287
Neil Horowitz
5 years
Me kinda filling in the blanks, but AAC Commish Aresco basically sounds like it's good riddance to UConn football & conference is better off as a football power w/o them moving forward... Said they're looking for a 12th team, strong football brand, even FB-only #SBJIAF
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@njh287
Neil Horowitz
6 years
What we’re NOT seeing with Super Bowl ads: Calls to action - .com, social, text, etc. Remember when visit my .com or tweet my hashtag was ubiquitous in the #brandbowl #adbowl ? Though CTA’s can still matter..
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@njh287
Neil Horowitz
8 months
Great story about Elvis Presley told by @MichaelFarber3 : Elvis was at a Memphis Southmen game (World Football League) and a server came over and asked him if he'd like anything. He says "Yeah, I'd like a pizza." The server leaves and comes back with a pizza for him after 45
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@njh287
Neil Horowitz
7 years
They took over Twitter. Not a single video, GIF, or video. Creative can help build a brand and draw awe, but it’s voice and personality that can form the strongest connections. #smsports
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@njh287
Neil Horowitz
2 years
Man, in case you needed a reminder how much it matters to these athletes β€” TB Lightning Brayden Point injured in the 1st period, tried to take a shift in the 2nd, devastated on the bench when he realizes he can’t go Because it’s the #StanleyCup
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@njh287
Neil Horowitz
5 years
Gotta hand it to Airbnb - its business wants to transform themselves from primarily a lodging/hospitality company to one about experiences -- and their marketing + product align, talk the talk + walk the walk.
@bchesky
Brian Chesky
5 years
Airbnb Cooking launches today - sign of things to come
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@njh287
Neil Horowitz
5 years
The @PremierLacrosse League recognizes how important social is to their success and their strategy + execution is always thoughtful and well-done. #smsports πŸ‘ @RJKaminski @PaulRabil @tistein
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@njh287
Neil Horowitz
4 years
So this weekend marked SEVEN YEARS for the Digital and Social Media Sports Podcast! Incredibly lucky to meet awesome people, have amazing convos, & gain phenomenal insight into the sports biz. If you’ve ever listened, thank you! If you’ve been a guest, I am eternally grateful!
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@njh287
Neil Horowitz
6 years
The Digital and Social Media Sports Podcast celebrates 5 years this week! I look back with so much gratitude on the generous people I’ve met and learned from. I wanna spend time over the next several days thanking them all. Archive: #DSMSports5Years
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@njh287
Neil Horowitz
5 years
- An exciting playoff win use ended for the Celtics - A 1-goal playoff game late for the Bruins - A close game in the 9th for the Red Sox The Boston sports bars must be going nuts!
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@njh287
Neil Horowitz
1 year
Nice, simple, and fun content with great sponsor exposure by the @PremierLacrosse League They do an excellent job activating their partners across platforms. Shoutout to the PLL team starting their 5th season tomorrow! πŸ₯
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@njh287
Neil Horowitz
6 years
The @Rockies showing again why they’re the 🐐 on Twitter. Think fan engagement first and you won’t go wrong. Love this. Check out the full thread: #smsports
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@Rockies
Colorado Rockies
6 years
πŸ“ Welcome to San Diego! Create your own all-access Rockies adventure as we build up to the game tonight.
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@njh287
Neil Horowitz
6 years
@JeffEisenband It’s so real, man. I remember when we hosted some K-Pop stars at Honda Center. Any posts I put out on social blew up; video of their presser I took has gotta be among the most viewed stuff on their social. Just insane fans.
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@njh287
Neil Horowitz
10 years
FANTASTIC real-time marketing and activation by @Nationwide and @mindykaling after their ad played on TV. #brandbowl http://t.co/LW21uN5N7J
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@njh287
Neil Horowitz
3 months
@Padres Jurickson Profar gonna be a legit top 10 MVP candidate. Still can't believe it. Sweet revenge, too!
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@njh287
Neil Horowitz
2 years
Impressed by ESPN personality @LauraRutledge on TikTok. Good mix of content, especially stuff like this from onsite visits. Great example for media talent to emulate Also saw ESPN’s @minakimes joined TikTok today πŸ‘
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@njh287
Neil Horowitz
7 years
Clever and fun use of Instagram Stories (would work well as carousel, too) by the @RAIDERS . Some funny ones they had, too! #smsports
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@njh287
Neil Horowitz
3 years
Great seeing one of #smsports ’ best @WarJessEagle recognized by LinkedIn’s official ’Top 20 Voices’ list for sports figures on their platform for US + Canada. SMSports πŸ“ˆπŸ“ˆ
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@njh287
Neil Horowitz
2 years
The best ballpark in MLB. Time to lean back and take in a baseball game.
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@njh287
Neil Horowitz
4 years
@WarJessEagle How deeply integrated into the org that social team must be β€” understanding every department’s goals + content, stewarding and driving the org’s brand, tracking a content + event + marketing campaign calendar, digesting feedback on every element consumers/fans experience, & more!
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@njh287
Neil Horowitz
6 years
UPDATE: After a heck of a ride, Hopscotch has announced plans to cease operations. It was a tremendous experience, working w/ great clients & partners. #StartupLife I am now a #sportsbiz #smsports free agent - single & ready to mingle with DM’s open! πŸ‘‹
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@njh287
Neil Horowitz
1 month
@MLB The Padres are blessed this year. This is the most fun in the regular season Pads fans have had in years!
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@njh287
Neil Horowitz
2 years
Next-level drone video over the celebrating crowd in Argentina! Super cool
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@njh287
Neil Horowitz
6 years
Tough way to end for Auburn as outfielder Steven Williams appeared to knock the ball over the fence for a walk-off HR when attempting to catch it. Checked his mentions and WOW, faith in humanity restored. πŸ™πŸΌπŸ‘πŸ½πŸ‘πŸ½. When #smsports isn’t bad. #WDE
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@njh287
Neil Horowitz
5 years
Enjoyed the look and feel of this @penguins Instagram Story β€” aesthetically dynamic, love the audio and layouts, nice sponsored piece, πŸ‘. #smsports
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@njh287
Neil Horowitz
5 years
πŸŽ‰ANNIVERSARY🍾 - One this day 6 years ago, the Digital and Social Media Sports Podcast debuted! Episode 149 dropped today. S/O to all the amazing + generous peeps that have been on. Thanks to anyone who’s listened! πŸ™Œ
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@njh287
Neil Horowitz
7 years
Madden Cam seemed pretty universally lauded tonight. From what I saw, it was great. More immersive and cool to see a play develop and anticipate decisions with the QB.
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@njh287
Neil Horowitz
5 years
One of the best feelings is when an aspiring sports biz pro you've been helping through the job search process ends up with a dream gig! Help lift others up. My DM's are always open for anyone that wants to talk!
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@njh287
Neil Horowitz
4 years
β€œCriticism is a sign you’re doing something relevant.” "Be bold. Create courageous campaigns. But before you can be bold, you have to have clarity on brand, clarity on strategy, and know how you will measure success.” These quotes from @fer_machado123 via #brandweek stuck w/ me
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@njh287
Neil Horowitz
5 years
Kudos to the Rockies’ social team for being armed and ready to rush the field along with the team to greet their walk-off hero. Great access and cool POV for fans!
@Rockies
Colorado Rockies
5 years
Get your running shoes on! πŸ‘Ÿ It's a #RoxWALKOFF πŸ–
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@njh287
Neil Horowitz
7 years
Shoutout to brands that had GIFs loaded into GIPHY for the Big Game. Be part of fan content, GIFs cut through. #smsports (cc @sandrogasparro )
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@njh287
Neil Horowitz
3 years
The @Raptors have been tweeting tonight’s game using DMX lyrics and it’s so great. πŸ‘ #RIPDMX
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@njh287
Neil Horowitz
2 years
What an incredible photo from the Carolina Hurricanes outdoor game tonight. The @Canes and the NHL #StadiumSeries put on a great show and scene there
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@njh287
Neil Horowitz
1 year
Good stuff from the @SanJoseSharks activating around their β€œY2K” theme with some great β€˜90s creative and content. Efforts like this help brandish the team’s reputation for quality content and creative execution/opportunity
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@njh287
Neil Horowitz
4 years
My goodness this is a masterpiece from the @Panthers . #smsports
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@njh287
Neil Horowitz
1 year
So I think I have a crush on the Boston @NHLBruins aesthetic with their social media creative. So sharp and distinct, wonderful throwback for their centennial season A work of art from @markmajewski and his squad πŸ‘
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@njh287
Neil Horowitz
7 years
"The @OrlandoMagic 's New Content Studio Is Harnessing Storytelling to Build Fan & Brand" Cool evolution of #smsports
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@njh287
Neil Horowitz
2 years
The Woj πŸ’£ of all Woj bombs
@wojespn
Adrian Wojnarowski
2 years
BREAKING: The Phoenix Suns are nearing a blockbuster trade to acquire Brooklyn Nets star Kevin Durant, sources tell ESPN. Durant wanted move to Suns, and new owner Mat Ishbia pushing to get deal done tonight.
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@njh287
Neil Horowitz
7 years
"A Night in the Life of the Chicago Bulls Digital Media Team" This is one of the best #smsports articles I’ve ever read. Deep dive, feels, #sportsbiz , operations. So so good. A must-read.
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@njh287
Neil Horowitz
8 years
When tragedy takes over social, cancel those scheduled posts & pause any promotions. ht @KurtStadelman @ChrisYandle
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@njh287
Neil Horowitz
1 month
@paulludwig There's a wiki collection that's been trying to keep track of all the viral goodness for posterity! These #Olympics and all the passing but pleasing fads and memes and visuals and figures will live on forever. Feel free to add to it!
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@njh287
Neil Horowitz
7 years
Why can it be good to start in lower levels of #sportsbiz ? - Wear more hats, learn about all facets of the biz - Nimble orgs that will try YOUR ideas - Driving success with your ideas = track record + proven experience when interviewing w/ higher gigs - Appreciate the biz.
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@njh287
Neil Horowitz
6 years
Good piece of branded content on the #NLCS broadcast on FOX - with Indeed helping bring us the β€œPlayer Resume,” showing recent performance (could be good for quick bios/previous career stops, too). #sportsbiz
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Neil Horowitz
7 years
Oh, this is too perfect.
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@njh287
Neil Horowitz
5 years
This is super eye-catching and unique by the @Indians ! (Must’ve been waiting to bust this out). #smsports
@CleGuardians
Cleveland Guardians
5 years
A bond between a father and his kid is special. 🐐 #RallyTogether
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@njh287
Neil Horowitz
4 months
Really under-appreciated #SportsSummit24 panel talking about going from being on the keys and producing to managing and guiding strategy - Recognizing (and not forgetting) the challenges and wishlist things from being in those roles - Raising your hand even when (especially when)
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@njh287
Neil Horowitz
4 years
Ladies and gentlemen, the @SacramentoKings Instagram feed. Lots of original and fun ideas to engage fans, stop thumbs, and drive interaction. #smsports πŸ‘Œ
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@njh287
Neil Horowitz
5 years
This IG Story from @Cut4 for last night’s Sunday Night Baseball is just a fantastic example of how to use the platform to bring your fans inside an experience. πŸ‘ #smsports
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@njh287
Neil Horowitz
6 years
Cool anecdote from @ShahbazMKhan - when going for the @SacramentoKings #smsports gig, he created a private Twitter account and live-tweeted a game, graphics and all. So great. (via his and @AmaraBaptist ’s podcast)
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@njh287
Neil Horowitz
5 months
Fanatics CEO Michael Rubin asked how many hours a week he works: "18 hours x 6.5 days" #SBJWCOS
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@njh287
Neil Horowitz
11 years
To all Teemu Selanne fans: Enjoy. This is an athlete who savors every minute of it. #TeemuForever cc @JoeYerdonPHT http://t.co/ZAjT5xUSmY
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@njh287
Neil Horowitz
4 years
This is pretty great. Looks like a good amount of fans showed up to the @Canes invitation to send off the team from the arena. And the content they get for social, reinforcing the fan passion, is just as important. Best of luck @MForman5 @TweetsByDanno ! πŸ‘Š
@Sportsnet
Sportsnet
4 years
This is awesome. πŸ™Œ @Canes fans were out in full force as the team left for the Toronto bubble. (πŸŽ₯: @BridgetABC11 )
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@njh287
Neil Horowitz
4 years
"Creating Content that Fans Care About in Sports and Social Media" Enjoyed these insights and actionable takeaways from @jennylynnfisch for #smsports + storytellers.
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@njh287
Neil Horowitz
2 years
This is such a great story in so many ways: - Young fan Luca is captured enthusiastically cheering on @USWNT and Alex Morgan - Morgan sends a video and custom jersey to Luca - Tonight Luca and Alex met at the USWNT game Fan engagement, emotional connection at its finest. ❀️
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@njh287
Neil Horowitz
5 years
"Adam White Has Built Front Office Sports into an Indispensable Sports Industry Resource Through Sheer Perseverance" If you're in #sportsbiz , you know @frntofficesport . Hear the story + ins & outs in an chat w/ founder/CEO @FOSAdam
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Neil Horowitz
10 years
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