Out here at New Zealand
@AllBlacks
vs. Fiji rugby and it is SICK
Canβt beat the pregame rituals and the level of play is really good (even if I donβt know all the rules)! Packed stadium, lots of diverse fans
Few but effective sponsors, few gimmicks β sport and passion and
The themed outfits for player arrivals are one of the best traditions to have emerged from the NHL's outdoor games
The Devils go Sopranos and it's fantastic (their opponent the Flyers went with 'Rocky' sweatsuits + beanies)
Said on the
#NHLDucks
home broadcast - 'A packed house on a Tuesday night in Las Vegas, and this crowd is loud and engaged. Who said hockey wouldn't work in Vegas?'
Nice. cc
@GoldenKnights
Incredible STAT from the NHL β Since the start of the regular season, the
@Canes
βs interaction rate on IG feed is 56% higher than the next-closest team.
The distance between Carolina and the team in 2nd (TB Lightning) is the more than the distance between 2nd & 28th!
#smsports
New
#Sportsbiz
read:
#NBA
's Golden State
#Warriors
are going to Hollywoodβ¦.
Franchise launches entertainment division and will license content and documentaries to streaming platforms like
#Netflix
"An NBA arena is opening an Amazon Go-style store where fans can grab beer and food in under 30 seconds β and never wait in line" This sounds pretty interesting for stadiums + arenas.
#sportsbiz
(h/t
@SportTechie
)
Itβs the last minute of the game and New Zealand
@AllBlacks
are winning by 42 points β and fans are on their feet doing the wave
Into the game and great energy til the end. Impressive fan enthusiasm and avidity!
So it's not the greatest ad, but it's still great seeing some of the old Office Space characters in this recent Walmart commercial
Gary Cole as 'Lumbergh' is still fantastic
Oh I love that the
@NJDevils
coordinated personalized creative and got several players (and even their color analyst) to post together after clinching the playoffs. Great work.
#smsports
Once again USA Rugby player
@ilona_maher
is crushing it on TikTok, now just as much about having fun w/ fans & her TikTok community alongside giving a glimpse of what life is like at the Olympics for an athlete
Very well-done Athlete social at its finest
This is neat β an equipment manager for FIU football (
@kxxrla_m
) has a legit social following (Over 150k followers between TikTok and IG), featuring a lot of content showing behind the scenes w/ equipment and players. Multiple 1M+ view posts
Love that, get her some NIL deals
One of the most impressive βrain delayβ creative assets youβll see. When you put that kind of effort even into rain delay posts, fans (and creatives and partners) notice
Good stuff
@Royals
π π§οΈ
What it's all about. When you ask these kids decades from now what one of their best memories of college is β they'll remember rushing the field on Labor Day in 2023
Fun way to cap the first full weekend of CFB. We'll do it all again (along with NFL) next weekeend!
This is cute and fun
With both ESPN and Turner each sharing the NHL And NBA playoff TV rights, it's been great to see more co-mingling of the two leagues/playoffs/TV/fans
Another team slashing prices on basic concessions items. No more price gauging on the basics - good optics, better for families, can still charge bigger $ on premium items.
#sportsbiz
As the
@NHLCanes
finish potentially their last home game of the season, major stick taps to the organization + friends there. It matters!
- Attendance +12%
- New season ticket sales +262%
- STH renewal rate so far 91%
- Likely major social #'s!
A small but significant thing for Texas A&M Corpus-Christi (
@IslandCampus
) to have their university website shining for their MBB team playing in the
#MarchMadness
First Four tonight
So many schools neglect or decline to do this. Look good for that incoming web traffic!
The NHL has been getting some phenomenal content with
@RipkenTheBatDog
the last couple days at the outdoor game in Carolina.
How could social media not love this, so great. πΆ π
π¨BIG NEWS π¨ for us at Greenfly today, a massive partnership with the B1G, an interesting deal:
- Includes access to video highlights and BTN clips for student-athletes
- A conference-wide deal with student-athletes from all schools able to access content
- Should be especially
Awesome - the Blues sold out their arena for the Game 7 Watch Party, so the Cardinals are opening up Busch Stadium!
- $20, seats assigned by order of purchase
- All proceeds to Cardinals Foundation
- Access tickets via MLB Ballpark app
- Fan data for Cardinals.
#sportsbiz
This is some incredible, fast-moving, POV, inside life content on
@ClemsonFB
βs TikTok. Almost 1M views, over 200k likes in ~24 hours They do a great job on there.
#smsports
Love this β Montana is going all-in on a campaign to get College GameDay to come to Missoula for their game against Montana St.
- Dedicated website
- Social campaigns and hashtags
- Shoutout from a famous alum
- Fun, custom video content
π π
#GoGriz
#smsports
STAT: South Carolina football spends $487,000 on the salaries of Director Of Creative and New Media Justin King and his staff of seven. Mostly for the π₯ content.
#sportsbiz
#smsports
(ht
@joefav
)
JOB UPDATE: I'm two weeks into my new gig here in marketing at
@greenfly
and couldn't be more inspired + energized!
Excited to be at the intersection of social, content, sports, and beyond.
I shared about my journey and job hunt -->
Unexpected but cool - Wore my
@AnaheimDucks
hat around Budapest today and a guy that worked at one of the restaurants recognized it, and said heβs a big fan of the
@penguins
and Crosby/Malkin.
We got NHL fans in Hungary! π ππΊ
Nice touch from
@LSUbaseball
with the coach message, always like when programs do this for their drafted athletes
LSU knew theyβd have a big first round and their creative has been π₯ β>
"I've never seen a player impact a program more than you have, the LSU Baseball Program, during the year that you were here."
@LSUCoachJ
congratulates
@Paul_Skenes
on being drafted
Me kinda filling in the blanks, but AAC Commish Aresco basically sounds like it's good riddance to UConn football & conference is better off as a football power w/o them moving forward...
Said they're looking for a 12th team, strong football brand, even FB-only
#SBJIAF
What weβre NOT seeing with Super Bowl ads: Calls to action - .com, social, text, etc.
Remember when visit my .com or tweet my hashtag was ubiquitous in the
#brandbowl
#adbowl
? Though CTAβs can still matter..
Great story about Elvis Presley told by
@MichaelFarber3
:
Elvis was at a Memphis Southmen game (World Football League) and a server came over and asked him if he'd like anything. He says "Yeah, I'd like a pizza."
The server leaves and comes back with a pizza for him after 45
They took over Twitter. Not a single video, GIF, or video.
Creative can help build a brand and draw awe, but itβs voice and personality that can form the strongest connections.
#smsports
Man, in case you needed a reminder how much it matters to these athletes β TB Lightning Brayden Point injured in the 1st period, tried to take a shift in the 2nd, devastated on the bench when he realizes he canβt go
Because itβs the
#StanleyCup
Gotta hand it to Airbnb - its business wants to transform themselves from primarily a lodging/hospitality company to one about experiences -- and their marketing + product align, talk the talk + walk the walk.
So this weekend marked SEVEN YEARS for the Digital and Social Media Sports Podcast!
Incredibly lucky to meet awesome people, have amazing convos, & gain phenomenal insight into the sports biz.
If youβve ever listened, thank you! If youβve been a guest, I am eternally grateful!
The Digital and Social Media Sports Podcast celebrates 5 years this week! I look back with so much gratitude on the generous people Iβve met and learned from.
I wanna spend time over the next several days thanking them all. Archive:
#DSMSports5Years
- An exciting playoff win use ended for the Celtics
- A 1-goal playoff game late for the Bruins
- A close game in the 9th for the Red Sox
The Boston sports bars must be going nuts!
Nice, simple, and fun content with great sponsor exposure by the
@PremierLacrosse
League
They do an excellent job activating their partners across platforms. Shoutout to the PLL team starting their 5th season tomorrow! π₯
The
@Rockies
showing again why theyβre the π on Twitter. Think fan engagement first and you wonβt go wrong. Love this.
Check out the full thread:
#smsports
@JeffEisenband
Itβs so real, man. I remember when we hosted some K-Pop stars at Honda Center. Any posts I put out on social blew up; video of their presser I took has gotta be among the most viewed stuff on their social.
Just insane fans.
Impressed by ESPN personality
@LauraRutledge
on TikTok. Good mix of content, especially stuff like this from onsite visits. Great example for media talent to emulate Also saw ESPNβs
@minakimes
joined TikTok today
π
Great seeing one of
#smsports
β best
@WarJessEagle
recognized by LinkedInβs official βTop 20 Voicesβ list for sports figures on their platform for US + Canada.
SMSports ππ
"How Dan LaTorraca Has Helped Build Digital and Social Strategies For Teams from the Gridiron to the Ice" Canβt recommend this enough.
@TweetsByDanno
is passionate and full of knowledge + insights.
#smsports
#sportsbiz
@WarJessEagle
How deeply integrated into the org that social team must be β understanding every departmentβs goals + content, stewarding and driving the orgβs brand, tracking a content + event + marketing campaign calendar, digesting feedback on every element consumers/fans experience, & more!
UPDATE: After a heck of a ride, Hopscotch has announced plans to cease operations. It was a tremendous experience, working w/ great clients & partners.
#StartupLife
I am now a
#sportsbiz
#smsports
free agent - single & ready to mingle with DMβs open! π
AMAZING interview with the great
@amiekiehn
- How the Carolina Panthers consistently slay on social
- Starting over in oneβs career
- Leading a social media team
- About what
@ongondola
is building
SO psyched about this interview!
#smsports
Tough way to end for Auburn as outfielder Steven Williams appeared to knock the ball over the fence for a walk-off HR when attempting to catch it.
Checked his mentions and WOW, faith in humanity restored. ππΌππ½ππ½. When
#smsports
isnβt bad.
#WDE
Enjoyed the look and feel of this
@penguins
Instagram Story β aesthetically dynamic, love the audio and layouts, nice sponsored piece, π.
#smsports
πANNIVERSARYπΎ - One this day 6 years ago, the Digital and Social Media Sports Podcast debuted!
Episode 149 dropped today. S/O to all the amazing + generous peeps that have been on. Thanks to anyone whoβs listened! π
Madden Cam seemed pretty universally lauded tonight. From what I saw, it was great. More immersive and cool to see a play develop and anticipate decisions with the QB.
One of the best feelings is when an aspiring sports biz pro you've been helping through the job search process ends up with a dream gig!
Help lift others up.
My DM's are always open for anyone that wants to talk!
βCriticism is a sign youβre doing something relevant.β
"Be bold. Create courageous campaigns. But before you can be bold, you have to have clarity on brand, clarity on strategy, and know how you will measure success.β
These quotes from
@fer_machado123
via
#brandweek
stuck w/ me
Kudos to the Rockiesβ social team for being armed and ready to rush the field along with the team to greet their walk-off hero.
Great access and cool POV for fans!
Good stuff from the
@SanJoseSharks
activating around their βY2Kβ theme with some great β90s creative and content.
Efforts like this help brandish the teamβs reputation for quality content and creative execution/opportunity
So I think I have a crush on the Boston
@NHLBruins
aesthetic with their social media creative. So sharp and distinct, wonderful throwback for their centennial season
A work of art from
@markmajewski
and his squad π
BREAKING: The Phoenix Suns are nearing a blockbuster trade to acquire Brooklyn Nets star Kevin Durant, sources tell ESPN. Durant wanted move to Suns, and new owner Mat Ishbia pushing to get deal done tonight.
"A Night in the Life of the Chicago Bulls Digital Media Team" This is one of the best
#smsports
articles Iβve ever read. Deep dive, feels,
#sportsbiz
, operations. So so good. A must-read.
@paulludwig
There's a wiki collection that's been trying to keep track of all the viral goodness for posterity! These
#Olympics
and all the passing but pleasing fads and memes and visuals and figures will live on forever. Feel free to add to it!
Why can it be good to start in lower levels of
#sportsbiz
?
- Wear more hats, learn about all facets of the biz
- Nimble orgs that will try YOUR ideas
- Driving success with your ideas = track record + proven experience when interviewing w/ higher gigs
- Appreciate the biz.
Good piece of branded content on the
#NLCS
broadcast on FOX - with Indeed helping bring us the βPlayer Resume,β showing recent performance (could be good for quick bios/previous career stops, too).
#sportsbiz
Really under-appreciated
#SportsSummit24
panel talking about going from being on the keys and producing to managing and guiding strategy
- Recognizing (and not forgetting) the challenges and wishlist things from being in those roles
- Raising your hand even when (especially when)
Ladies and gentlemen, the
@SacramentoKings
Instagram feed.
Lots of original and fun ideas to engage fans, stop thumbs, and drive interaction.
#smsports
π
This IG Story from
@Cut4
for last nightβs Sunday Night Baseball is just a fantastic example of how to use the platform to bring your fans inside an experience. π
#smsports
This is pretty great. Looks like a good amount of fans showed up to the
@Canes
invitation to send off the team from the arena.
And the content they get for social, reinforcing the fan passion, is just as important.
Best of luck
@MForman5
@TweetsByDanno
! π
"Creating Content that Fans Care About in Sports and Social Media" Enjoyed these insights and actionable takeaways from
@jennylynnfisch
for
#smsports
+ storytellers.
This is such a great story in so many ways:
- Young fan Luca is captured enthusiastically cheering on
@USWNT
and Alex Morgan
- Morgan sends a video and custom jersey to Luca
- Tonight Luca and Alex met at the USWNT game
Fan engagement, emotional connection at its finest. β€οΈ
"Adam White Has Built Front Office Sports into an Indispensable Sports Industry Resource Through Sheer Perseverance" If you're in
#sportsbiz
, you know
@frntofficesport
. Hear the story + ins & outs in an chat w/ founder/CEO
@FOSAdam