SUPRA-FADE IS NOW SOLD OUT.
Four months and thousands of serums later, we're overwhelmed with gratitude that you have entrusted HUE with your skincare routine. Thank you endlessly for your incredible support! ✨
It was important for us to move away from the standard mode of image curation in skincare. The images are very literal, commercial and don’t reflect our cultural realities. This is our visual concept, FEELS LIKE HUE.
SUPRA-FADE
A clinically proven serum formulated with 7 active ingredients and antioxidants working synergistically to target the signs and causes of hyperpigmentation, discolouration and dullness.
Our formula starts working in as little as two weeks.
THE FANG
We wanted to develop a skincare accessory. We thought a hairpin would be fun - you can tie your hair up and apply SUPRA-FADE. But, we found the idea of an object that couldn’t be used by people with all hair textures, and with a variety of needs, extremely lacking.
SUPRA-EGG
Made by metal artisans in Turkey from aluminium and plated in gold.
This object marks the inception of our ongoing journey to reconsider traditional notions of the way we experience skincare by exploring the relationship between form and function.
The SUPRA-FADE user trial was conducted by a third-party testing facility and included 67 people between the ages of 20 and 60.
80% were People of Colour.
They used the product for six weeks and completed questionnaires based on their experience. These were their findings.
Being a skincare brand, we decided to reflect on the idea that bare skin (be it on the face or the body) evokes vulnerability and exposure. But it is love that can confer a safe space for both this vulnerability and for authentic self-expression.
Love creates a resolution for the tension created by the inherent vulnerability in one's unvarnished self-presentation. We chose to depict the varying modalities of love that exist between individuals, such as in sisterhood, in romance and in friendship.
THE FANG will come free with our first 500 orders as a token of our gratitude for your unrelenting support and patience over the past three years. Don't worry if you miss out, we plan to release the fang as part of our permanent collection early next year ✨
We are so excited to launch our insider programme for HUE - launching this month as hue_v001. To be considered, please fill out the questionnaire here:
If selected, your insights will inform our product and brand development. Made by you. Made for hue.
The packaging of the Supra-fade from
@madeforhue
is so so luxe! It feels like an experience. Almost like a fragrance. It's lovely to have that small bit of tenderness and care for Black & brown people. Our skin *is* exquisite! I can't wait to try it
I've been using Supra fade for 3 weeks, and my skin is crazy good. I had the worst texture and bumps, and the hyperpigmentation was not going away.
My makeup was flawless yesterday, and the discolouration is reducing too 😱
I still can't prevent the breakouts (hormonal). Tips?
3 weeks of
@madeforhue
supra fade and I can’t remember the last time my skin looked/felt this good. You people were actually telling the truth about this product