Jaime “the storefront guy”. Profile Banner
Jaime “the storefront guy”. Profile
Jaime “the storefront guy”.

@izurietavarea

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how do cities work? probably very different than how they should, after 1971. 🐉 | Author of Main Street Mavericks

An epic downtown near you
Joined June 2009
Don't wanna be here? Send us removal request.
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@izurietavarea
Jaime “the storefront guy”.
8 months
Show me something you’ve built that you’re proud of. I’ve rehabbed an old house, founded a city, started a band, had a child, and created a company from scratch, as an immigrant without contacts or seed capital.
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Jaime “the storefront guy”.
1 month
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Jaime “the storefront guy”.
4 years
The Dutch call these "elephant paths" and they signal a design's failure to connect with human behavior.
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@izurietavarea
Jaime “the storefront guy”.
3 years
Bench placement should be a semester long class.
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@izurietavarea
Jaime “the storefront guy”.
5 years
A nosotros nos faltan $70.000 millones.
@karipapo
Jacques Ramirez G.
5 years
Me faltan 4... #PerseguidosPol íticos
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@izurietavarea
Jaime “the storefront guy”.
2 years
Modernist architecture dissolves the city. This is a heat map of where people fix their gaze while looking at this cityscape. The only faint signs of attention are a traffic sign and a blade sign announcing Parking. Nothing is of note. Nothing is interesting. The city dissolved.
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@izurietavarea
Jaime “the storefront guy”.
2 years
A little walk around downtown Red Bank NJ under a light rain. What a great job they’re doing!
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@izurietavarea
Jaime “the storefront guy”.
3 months
This is a smart city, urban technology, climate solution, walkable city policy, local business support infrastructure and pedestrian safety barrier.
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@izurietavarea
Jaime “the storefront guy”.
7 months
They could actually build whole blocks of small mixed use buildings in all that space.
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@StrongTowns
Strong Towns
7 months
Towns: why does no one spend time here anymore? Also towns:
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@izurietavarea
Jaime “the storefront guy”.
3 years
If you are following floods happening in various places these last few weeks, here’s a simple graphic explanation.
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@izurietavarea
Jaime “the storefront guy”.
3 years
“People ignore designs that ignore people”
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@izurietavarea
Jaime “the storefront guy”.
3 years
Vincent Scully said that we used to enter the city like Gods and now we scuttle in like rats. The loss of beautiful buildings is about the ethos of a society that inspired, bore it and allowed it to be built. That is what’s been lost. It’s so much more than a building.
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@izurietavarea
Jaime “the storefront guy”.
3 years
As summer comes and you’re stuck walking for 3 miles under the August sun on a street without sidewalk. Oh. Nevermind. You don’t walk. You woul though, if your streets looked like this.
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@izurietavarea
Jaime “the storefront guy”.
2 years
Few People travel to Paris to see this crap. Yet most of what we build now looks exactly like this. In New York, London, Paris, CDMX or Buenos Aires. We have done this. We have regulated this into ubiquity. We have made beauty and human scale illegal. We can change that.
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@izurietavarea
Jaime “the storefront guy”.
1 month
@Kaled Air con is a good thing, yes. Cheap yet expensive materials that only look good for a few months not so much.
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@izurietavarea
Jaime “the storefront guy”.
3 years
Beauty in architecture is an interpretation of beauty in nature and the divine. It’s not the product of genius but a consequence of understanding.
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@izurietavarea
Jaime “the storefront guy”.
2 years
Modernism is a disease that can be healed. Our cities can heal.
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@izurietavarea
Jaime “the storefront guy”.
6 years
Mientras están varados en el tráfico o llegando a la costa agotados luego de 10 o más horas de viaje, preguntémosle al farsante de @MashiRafael por qué con tal cantidad de plata y poder fue incapaz en 10 años de hacer una buena carretera Quito-Santo Domingo.
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@izurietavarea
Jaime “the storefront guy”.
3 years
This is BIG’s building in Quito, Ecuador. @BjarkeIngels represents the rift that divides architectural elites and the cities they disfigure. Senseless, ignorant of scale and context and happy to indulge developers who don’t give a fuck.
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Jaime “the storefront guy”.
8 months
Narrow street Patterned pavers Built to lot line Commercial ground floors High transparency Projecting/flag/blade signs Warm shop lights
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@izurietavarea
Jaime “the storefront guy”.
11 months
This technology has been perfected after thousands of years of trial and error, replicated thousands of times with identical results and preferred by Modernist architects, planners and zoning officials all over the world as their primary residence.
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Jaime “the storefront guy”.
5 years
2018. Cars are the No. 1 killers of children. Not disease, not guns: CARS. And we know how to stop it. We’ve known for years. But the solution is illegal in most places.
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@izurietavarea
Jaime “the storefront guy”.
2 years
Your storefront doesn't have to be perfect to be perfect.
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@izurietavarea
Jaime “the storefront guy”.
2 years
Local residents should be part of every jury in architectural design contests. Black-turtleneck-and-thick-glasses dude from Harvard’s gonna go back to his historic townhouse in the Back Bay and you’ll be stuck looking at this every time you look out your window.
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@izurietavarea
Jaime “the storefront guy”.
2 years
Great Ecuadorian architects of the 21st century.
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Jaime “the storefront guy”.
3 years
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Jaime “the storefront guy”.
10 months
How many places you know look like the pic on top? Too many. Pretty much every downtown in New Jersey has at least a few blocks with this urban form. Jersey City broke the pattern. Good.
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Jaime “the storefront guy”.
2 years
TFW a simple water spout has been more thought out than almost any building built in the last 50 years.
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Jaime “the storefront guy”.
3 years
Trees on slabs do not connect underground and don’t become part of an ecosystem. They are giant potted plants on a very strong, expensive structure with a 70 year shelf life. Likely surrounded by a large parking area that could bear those trees more naturally. Green? Not really.
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@izurietavarea
Jaime “the storefront guy”.
3 years
This is a “beloved, well visited and inspiring” building, according to Docomomo. Blank walls, imposing volumes, no visible entrance, dark windows, enormous scale, even a moat. Odds are the walls are 2ft-thick concrete. The US Tax Court Building, ladies and gents.
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Jaime “the storefront guy”.
3 years
There is always a good time to remind people of this.
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Jaime “the storefront guy”.
5 years
Siempre me he opuesto a @mariapaularomo . Nuestras ideas han sido siempre contrarias. Pero apoyo totalmente su labor en estos días oscuros. Debe continuar al frente del ministerio. Por tu manejo de la crisis, chapeau Maria Paula.
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@izurietavarea
Jaime “the storefront guy”.
5 years
Gothic Cathedrals are not just buildings. They are poetry, music, mathematics and philosophy. They are beauty. They are reverence and skill and selflessness and virtue. They house our most sacred institutions. They are not just buildings. They are the pillars of the West.
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Jaime “the storefront guy”.
6 years
Este tipo se llama Carlos Fuentes. Es cocinero. Tiene un restaurante llamado La Purísima en el Teatro Bolívar. Y es un miserable, como indica su TL. #NosFaltan3
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Jaime “the storefront guy”.
3 years
A lawn in front of your house is the urban equivalent to lighting your cigar with a $100 dollar bill. Minimum setbacks in strictly single family neighborhoods is your city telling you that lighting your cigar with a $100 bill is compulsory. Even if you dont smoke. Or have $100.
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Jaime “the storefront guy”.
3 years
This is the oldest pastry shop in Paris. Still bearing the name of the founder, Nicholas Stohrer, the Polish pastry chef of king Louis XV
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@izurietavarea
Jaime “the storefront guy”.
3 years
Engineers should not design streets.
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@izurietavarea
Jaime “the storefront guy”.
7 years
@MashiRafael Usar medios públicos para hacer campaña es ilegal. Recibir sobornos. Proteger violadores. Cuándo condenamos eso aha, farsante?
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@izurietavarea
Jaime “the storefront guy”.
5 years
Sorprendidos porque Assange embarraba de mierda la embajada ecuatoriana en Londres. Pero si los correístas, incluida la Sra. Romo en su momento, embarraron de mierda el país entero por 10 años y aún así ustedes votaban por ellos.
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Jaime “the storefront guy”.
1 year
Architect friends with a keen eye for Classical details: in terms of proportions, did these guys use an optimal number of bricks under the arch scaffolding?
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@izurietavarea
Jaime “the storefront guy”.
3 years
The best public spaces in the whole world can be small, irregular, cramped, and non-compliant of ADA and other building and design codes. They can lack sunlight and access to parking. They are the best ones but we refuse to accept it and rather regulate them out of existence.
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Jaime “the storefront guy”.
3 years
This should be framed and posted everywhere. Mostly in LEED buildings used as marketing gimmicks by ESG-pushing corporations that in balance do more harm than good. Beginning with the UN.
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Jaime “the storefront guy”.
5 years
Ciudades como Quito, desfinanciadas y con fuentes limitadas de ingreso no deberían darse el lujo de dejar que se pierda su infraestructura. Abro hilo dedicado a @LoroHomero @LilianaYunda a propósito de esta noticia sobre la estación norte del Trole.
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Jaime “the storefront guy”.
3 years
The planners of old knew all about good civic spaces, gentle density, tree canopies and proper enclosure. When did we stop thinking?
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Jaime “the storefront guy”.
4 years
Zoning
@Qagggy
Qagggy!
4 years
Dear cities, what is preventing you from looking like this?
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Jaime “the storefront guy”.
7 years
Estos concejales de Quito apoyan a Maduro. Con su voto condonan la represión y los asesinatos en #Venezuela . Conozcámoslos por su nombre.
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Jaime “the storefront guy”.
8 years
En homenaje al natalicio de Karl Marx, una lista con los 5 países más exitosos que han prosperado aplicando sus teorías: 1. 2. 3. 4. 5.
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@izurietavarea
Jaime “the storefront guy”.
3 years
No, CNN. No. Not all buildings. Just Modernist ones.
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@izurietavarea
Jaime “the storefront guy”.
3 years
Once the wealthiest city in the world, broken because of fiat urbanism and a monocrop economy, and is being reborn in tiny steps by small efforts that make massive change. Guess the place?
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Jaime “the storefront guy”.
2 years
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Jaime “the storefront guy”.
6 years
“Illiterate lumberjacks” built beautiful cities without zoning codes, tax breaks, 30-year mortgages, grueling aproval processes, enormous planning departments and droves of engineers, planners and consultants. They just copied time-proven principles. @clmarohn at #CNU26
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Jaime “the storefront guy”.
2 years
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Jaime “the storefront guy”.
3 years
Yes, please, bring these guys to consult on the design of Main Street businesses.
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@izurietavarea
Jaime “the storefront guy”.
2 years
Ah, yes, the award winning, celebrity architect-designed, large scale, full-block, single entrance, exposed concrete brutality. Brutalist, sorry.
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Jaime “the storefront guy”.
3 years
Sometimes I wonder if they actually want to help small businesses.
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Jaime “the storefront guy”.
3 years
Soviet architecture. Heart of Boston.
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@izurietavarea
Jaime “the storefront guy”.
11 months
Be like Hippodamus
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@izurietavarea
Jaime “the storefront guy”.
3 years
That seemingly inocuous decision made in the name of thousands of users without having the faintest shot at guessing the motivation for those decisions is a metaphor of larger decisions made in the name of millions without having the faintest shot at guessing the motivation.
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Jaime “the storefront guy”.
5 years
Se llama democracia. Funciona igual cuando les gusta el resultado y cuando no. @LoroHomero conecta con la gente y si consigue buenos asesores y les escucha puede hacer una buena alcaldía. Agradezcan que no ganó la correísta.
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Jaime “the storefront guy”.
2 years
This is what regulators do not understand. Regulation comes with costs, and it is more often than not that small businesses (e.g. your local incremental developer, tailor, bar or convenience store) cannot afford those costs. Good intentions kill small businesses, some times.
@geoffreydgraham
Geoff Graham
2 years
"To get a building built in a city is fantastically complicated. Codes are rigamarole. There is no way you can figure them out. You have to hire lawyers & consultants. The result is everything is left to big corporations & big developers." @andres_duany
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Jaime “the storefront guy”.
4 months
@djh11375 Desire paths, they have cool names all over the world. Elephant paths in Dutch. Donkey trails in French. Trampled-on roads in German, and the best word is Quichua from Ecuador: CHAQUIÑÁN.
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Jaime “the storefront guy”.
4 years
The enclosed courtyard is a key concept of traditional architecture. The word Paradise comes from the Greek παράδεισος (paradeisos) and from the Proto-Iranian term for “enclosure wall”. One of the foundational myths of Western culture is an architectural reference.
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Jaime “the storefront guy”.
4 years
El silencio total después del silencio. Buen viaje maestro, tío, amigo, gran Miguel. Dejas un vacío, chucha.
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Jaime “the storefront guy”.
2 years
24 homes in 1 acre. And likely one of the best urban spaces built this century in America (anywhere, probably)
@Cobylefko
Coby
2 years
It's nearly impossible to imbue new places with the unexplainable magic that older organic ones have. Catfiddle Alley, breathtakingly, does this. 24 homes on 1 acre, magically integrated into Charleston Designed by many masterful firms & developed by @urbanergonomics
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@izurietavarea
Jaime “the storefront guy”.
3 years
Doesn't seems like this has been built but is an interesting take on a traditional commercial storefront. High end and gimmicky, but aren't all storefronts "gimmicky" in a way? If we look beyond the label, that is what we want for our storefronts: to become attractive pieces.
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@izurietavarea
Jaime “the storefront guy”.
1 year
Among the worst mistakes architects and/or builders (or is it regulators?) make while rehabbing old buildings is to take away a building’s dignity by neglecting the effect of different depths of window planes on a facade. Beautiful buildings turn into flat, unwelcoming 2D blocks.
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Jaime “the storefront guy”.
3 years
We need more small mixed used corner buildings in residential neighborhoods. #montclairnj
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@izurietavarea
Jaime “the storefront guy”.
2 years
Inflation at 9.1 Your household/local shop probably sees much higher than that Politicians choose inflation. It is a policy. It is by design. There is an off ramp. Get your hands on @Saifedean Ammous The Bitcoin Standard and follow @anilsaidso to get started.
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Jaime “the storefront guy”.
3 years
Next time you see a vacant lot, think that an entire Main Street could fit in there. Most people will see one huge building. And then they will wonder what happened to their town. h/t to Mr. Michael Diamant for posting this on FB.
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@izurietavarea
Jaime “the storefront guy”.
8 years
#Habitat3 autos oficiales, sin placas, diolomáticos y particulares estacionados sobre la ciclovía. ¿No diéramos un buen ejemplo, mejor?
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Jaime “the storefront guy”.
4 years
@AbsolutelyN01 Sorry to break it to you. That IS the free market finding the most efficient path.
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@izurietavarea
Jaime “the storefront guy”.
8 years
Nunca me pareció pertinente esta imagen hasta ahora que ha sido actualizada. Atacar las causas y no confundirlas con las consecuencias.
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@izurietavarea
Jaime “the storefront guy”.
1 year
The importance of branding.
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@izurietavarea
Jaime “the storefront guy”.
3 years
A very old NYC restaurant. Great sidewalks and beautiful wooden floors inside. The White Horse Tavern is a classic.
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@izurietavarea
Jaime “the storefront guy”.
3 years
Spanish cities have mastered the terminated vista with a church. Pattern repeats in San Sebastian, Pamplona, Havana and Trinidad de Cuba.
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@izurietavarea
Jaime “the storefront guy”.
3 years
See how the best urban places have not been planned but added with respect to the guy who came before. These places everyone wants to go to were created without zoning, without elaborate GIS maps and have been tested for centuries in their resilience and sustainability.
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Jaime “the storefront guy”.
2 years
Baghdad was the capital of the Muslim world and a renowned center of knowledge. The care that they put into their buildings. A thing of Beauty. H/T @BaytAlFann
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Jaime “the storefront guy”.
6 months
Dall•E 3 is getting better. Simple “shopping street” prompt gives this back. For developers who want to organize the public frontages they build, a featured GPT that can create a set of IBC-, other code-compliant guidelines from an image, created from a prompt with the specific
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@izurietavarea
Jaime “the storefront guy”.
3 months
I was once part of the jury for the most prestigious architecture prize in Quito, the Premio Ornato. I dared propose that we rate buildings first on their contribution to the vitality of the sidewalk and not on menial details like the quality of the striping on the garage. It did
@RobertKwolek
Robert Kwolek
3 months
Architects must stop with the silly ideology and detail buildings which will last! Designing out the negatives of staining is actually a good test of an architect’s skills. Architecture critics could help by revisiting buildings long after the ribbon cutting and champagne.
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@izurietavarea
Jaime “the storefront guy”.
2 years
So my township took out a beautiful old tree. I took the first pic and tweeted about it. Township replied and sent over the ordinance that obligates them to plant a new tree. Month later, the stump was chipped away and a parking sign has replaced the tree. No new tree.
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Jaime “the storefront guy”.
7 years
Muy probable que el billete para ese carrito de 200 lucas #SaleDeTuBolsillo
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@izurietavarea
Jaime “the storefront guy”.
6 months
Traditional architecture is an aesthetic statement. Modern architecture is a political statement.
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@izurietavarea
Jaime “the storefront guy”.
3 years
Hubris, hedonism and hipocrisy. Rem Koolhaas called out by Der Spiegel.
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@izurietavarea
Jaime “the storefront guy”.
3 years
There is still a clear preference for larger houses in a suburban context. But suburban living is subsidized. That Walmart 15 miles away? Subsidized. The road? Subsidized. Utilities? Subsidized. If we had to pay the actual price for suburban living, would these numbers hold?
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@izurietavarea
Jaime “the storefront guy”.
3 years
The electricity for your EV was produced using coal, most likely. What we need to solve is not the fuel for our cars but bad zoning and land use that force us to need one.
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@izurietavarea
Jaime “the storefront guy”.
3 years
Does anyone else feel that calling them ADUs is a bureaucratic term that dehumanizes the main reason why people in cities built small homes for their extended families for centuries in their property, before idiot zoning laws stopped us?
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@izurietavarea
Jaime “the storefront guy”.
1 year
Buy local beef, milk and eggs. Eat real food. H/T @laloalcaraz for the reminder of who brings real food to you. Get to know your local farmers. Thank them.
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@izurietavarea
Jaime “the storefront guy”.
3 years
Grids are for cars. Cities need them. But they need quirky, tucked-in, adapted spaces more.
@JackChambersGB
Jack Chambers
3 years
Beilstein, Germany 🇩🇪
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@izurietavarea
Jaime “the storefront guy”.
3 years
Am I the only one who suffers excruciating pain when designers do this?
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@izurietavarea
Jaime “the storefront guy”.
1 year
So basically some rich, influential journalists from a desk in London, one of the richest and safest cities in the world, dares to call out a Latin American president for improving the safety and quality of life of millions of citizens?
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@izurietavarea
Jaime “the storefront guy”.
3 years
This now classic diagram by Donald Appleyard will be 50 years old soon. Are there any architects out there who were taught its meaning and discussed the implications of its message in Architecture school? Planners?
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@izurietavarea
Jaime “the storefront guy”.
4 years
The answer was never more complicated and farther reaching transit. It was always more compact, walkable complex urban systems.
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@izurietavarea
Jaime “the storefront guy”.
3 years
Past life as Architecture professor. Challenge: teach urban theory to 40 kids who thought they were the next Gehry. I tried to make them think about the context of buildings and it was an utter failure.
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@izurietavarea
Jaime “the storefront guy”.
2 years
This👇🏼 as a reminder that cities need to be imperfect, and that for every 10 ways in which a designer might imagine their building will be used, the users will come up with 1000 more. And that is how buildings come to be loved: out of chaos, outside of the designer’s control.
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@izurietavarea
Jaime “the storefront guy”.
3 years
The house of Gonzalez Byass makes Tio Pepe sherry, in Jerez de la Frontera, Spain. They also make good urbanism. Their winery boasts this example of a narrow, cobblestone street with a shade element made from trained vines. Applicable wherever plants grow.
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@izurietavarea
Jaime “the storefront guy”.
3 years
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@izurietavarea
Jaime “the storefront guy”.
5 years
Calle García Moreno, Quito Ecuador. One of the #BestStreetInTheWorld
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@BrentToderian
Brent Toderian
5 years
QUESTION: What’s the BEST STREET you’ve ever come across, anywhere in the world? Use whatever way you choose to define “best!” Show the street, tell us why, & include the hashtag #BestStreetInTheWorld
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@izurietavarea
Jaime “the storefront guy”.
2 years
Abolish zoning. And central banks.
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@izurietavarea
Jaime “the storefront guy”.
3 years
The electricity for your EV was produced using coal, most likely. What we need to solve is not the fuel for our cars but bad zoning and land use that force us to need one.
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@izurietavarea
Jaime “the storefront guy”.
2 years
@pushtheneedle 99% of the time Design review gives architect-activists who have never designed, built or risked their own money in a development enterprise, and who will never face any consequences for their decisions, a chance to tell professional designers and developers how to do their job.
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@izurietavarea
Jaime “the storefront guy”.
5 years
@primalpoly 1. “Is your approach intersectional?” 2. “Neoliberal” 3. “Privilege”
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