don’t think words will ever be enough to express how i feel today. i’m so unbelievably proud of all of the hard work every single person on our team put in to make today a success.
Seattle, let’s get Kraken!
I don’t usually post these things, but here’s a great example of what not to do when trying to get a job:
1. Don’t be condescending to the person you’re reaching out to. Saying things “here’s some free game” or “y’all should be doing x” doesn’t come across as respectful.
(1/5)
Thank you to everyone who made my last few days in sunny South Florida so special. It’s been an amazing two years with my
@FlaPanthers
family, but I am beyond excited for a new adventure up in the PNW with
@NHLSeattle_
!
2. Don’t insult the product you want to work for. Calling the current social “bottom feeders” (which according to all of our analytics is not true) without real insight seems lazy. Offer real research, data and insight as to how you can better our team.
(2/5)
5. Ending your outreach by saying you’ll work in exchange for tickets makes it seem like you’re more interested in being a fan than an employee who can help the company grow.
(5/5)
More than 61 MILLION impressions on Twitter for
@NHLSeattle_
during a 24-hour period between 7/23-7/24, which included the unveiling of the Seattle Kraken name. The social value equated to $1,093,291, per
@Zoomph
.
(data includes owned and mentions of the team's account)
Elated. Exhausted. Proud. Grateful.
From the days of NHL Seattle to launching the
#SeaKraken
brand to building an arena, training center & so much more - this moment has been years in the making.
Seattle, we couldn’t have done it without you. 💙
We’re looking for a creative-minded Producer, Social & Digital to join our Digital Team and our Entertainment Experience & Production Team at the
#SeaKraken
!
Apply here →
‼️ WE’RE HIRING ‼️
Come join
@ZPeggins
& I as the newest member of the
@SeattleKraken
social media team!
We’re looking for someone with exceptional knowledge of emerging platforms to help us tell the story of our team →
9 days | 5 states | 3 time zones
first road trip in the books. got to visit nashville as a member of the opposing team and go home to philly and work in a building i grew up watching games in.
grateful for this opportunity and the people i get to do it with. ♥️
Come join the
#SeaKraken
MarComm team as a Digital Specialist!
We're looking for an awesome new teammate who can manage our website, bring innovative ideas to the table and more →
3. If you’re going to claim working with major brands/influencers, share references to showcase your validity. Show your prospective employer you can backup what you say - especially when reaching out for the first time.
(3/5)
4. Do your research on what you can actually bring to the table & not just assume you can do the job better than someone. Most - if not every - organizations have a strategy in place. New ideas are welcome, but pitch them respectfully!
(4/5)
probably one of the most fun assets we got to create. shout to
@chasejohnsen_
for sparking the idea plus the
@NHL
and club social teams for bringing it to life!
One of the coolest things to happen post brand/retail launch is that I can’t leave my house without seeing *at least* one person wearing
@SeattleKraken
gear.
We’re 6+ months from the expansion draft and Seattle fans are already some of the best I’ve ever seen. 💙
Hey
#smsports
peeps!
We’re hiring a Digital Specialist to oversee the
#SeaKraken
website and content in our app!
Come join our team (we’re fun - I promise!) →
Really excited to speak at my first panel with
@sportsvideo
on 2/25!
If you want to listen to me + a ton of other
#smsports
folks chat about social��s role in effective messaging, visit →
huge props to our motion design team for putting this together in such a short amount of time.
also props to
@katiespence
and
@ZPeggins
for being the best models. 🦑
Really proud of our coverage post-win tonight. Kudos to
@lin_c_brown
,
@ratanasitee
, the players, coaches and our co-workers back home for helping us to cover and share this historic moment with our fans!
“Having conversations like this, you start to learn a lot about each other.”
While sitting down to discuss mental health with his
#SeaKraken
teammates, forward
@rsheahan15
opens up on his own personal story & the importance of breaking the stigma →
Today marks a HUGE moment in our club’s history: we have officially completed the process of joining the National Hockey League.
To our fans, ownership group, partners and the
@NHL
- thank you. We couldn’t have done it with out you. 💙🎉
It’s been a busy day to say the least, but I couldn’t be more proud of this organization & our commitment to changing the game.
Games at the
@ClimateArena
are going to be amazing. ♻️💚
#NHLSeattle
will play in the first carbon-neutral arena in the world.
In a transformational partnership with
@amazon
and
@OakViewGroup
, we are proud to announce not only a name for your new arena, but a pledge to our environment.
A lot of people seem really confused by this, but it’s not hard to figure out.
PR/Content folks are critical to teams being able to market their brands - especially right now.
Without those folks there & without that access, teams/fans/the league take a big loss.
#SeaKraken
have added three new members to the team!
Jonny Greco and Lamont Buford will head up our game presentation while Everett Fitzhugh becomes our first team broadcaster.
Meet the new guys →
Today I woke up to the sounds of celebration. Cars honking, people cheering outside.
I woke up to my phone buzzing with excitement. My friends & loved ones looking toward a better American future.
I woke up and felt - for the first time in a long time - hope for my country.
We're joining
@BlackGirlHockey
's
#GetUncomfortable
campaign to make hockey a welcoming space for all BIPOC communities, players and fans.
Learn more & take the pledge with us →
Can we all take a moment to recognize that Hermione is the real hero of the Harry Potter series?
Harry (and Ron for that matter) wouldn’t have made it beyond The Sorcerer’s Stone one without her.
really proud of all of the work that our entire team put in to make our brand launch a success!
if you have a second to give this a read,
@HDett12
,
@Heidi_Golightly
and I shared some insight into launching the
#SeaKraken
on social!
since the nhl announced that a new team would be coming to seattle in the 2021-2022 history, little had been known about the club - until now.
here’s how the nhl’s 32nd team prepared for its launch on july 23:
proud of
@ZPeggins
for creating some fun content for our fans!
he brought this idea to our team back in September and, with the help of
@brguerrero
and
@ratanasitee
, was able to bring it to life.
Congratulations to Roberto Luongo on an inspired career. It was an absolute privilege to cover and document some milestone moments in this legend’s career.
#LuonGOAT
🐐
On
#BellLetsTalk
day - and every day - let’s work together to break the stigma around mental health because it’s okay to not be okay.
To help begin the conversation, we worked with
@Premera
to provide a resource guide for anyone in need →
We brought on our first player exactly 70 days before the expansion draft.
Today was just a small taste of all the amazing things to come for our organization, city, region and fans.
With
@LukeHenman16
officially onboard,
@ronfrancis10
& his staff can begin the tedious process of building out a roster and prospect pool ahead of our first season.
Here’s what goes into building an NHL team →
I continue to be so blown away by
@ratanasitee
’s work! He has been such an amazing addition to our
#SeaKraken
team and continues to push himself to create amazing content for us across the board!
so excited for
@ZPeggins
to join the
#SeaKraken
social squad!
he’s worked in all facets of our org as employee
#2
and has already made a huge impact on social! 👏🏼👏🏼👏🏼
𝗟𝗶𝗳𝗲 𝗨𝗽𝗱𝗮𝘁𝗲:
I’m v excited to make it official & join the
#SeaKraken
social team!
I took some time to write about the journey & how exactly I got to where I’m at today. Feel free to tap in →
This past year, I worked within a great organization with the Stars, received my Masters degree, visited Canada for the first time, accepted my first full-time job in the NHL w/ the
#FlaPanthers
and so much more. 2018, I hope you're half as exciting as 2017. ❤️
got up at 4:45am hawaii time for an 8am flight out of kona that was delayed two hours then had to make an emergency landing in honolulu due to engine issues (!!!). flight got cancelled & we got rebooked for a 10:20pm flight.
it still can’t put a damper on this vacation. ✌🏼