Cristina Cordova @cjc Twitter profile

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Cristina Cordova

@cjc

4 years

Remember folks, you can only lose the holiday party. You can’t win the holiday party.

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Cristina Cordova

@cjc

2 years

📣 After spending 12 years at startups like @stripe & @notionhq , I’ve joined @firstround as a partner! I knew I wanted to make supporting founders my life's work and am thrilled I get to do that as part of an incredible team. Sharing more on that... 1/7

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Cristina Cordova

@cjc

4 years

Today is my first day at @NotionHQ , where I’ll be leading Platform & Partnerships! 🎉 If you have any feedback on our API (in the works) or partner integrations, I’ll all ears. 👂

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Cristina Cordova

@cjc

3 years

@spakhm maybe that’s why you never started something that got to product market fit

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Cristina Cordova

@cjc

4 years

Today is my last day at @stripe . I've had such a remarkable experience in my 7.5 years at the company and I'm so proud of all that we've accomplished. I'll miss the people the most. Their integrity and tenacity is unparalleled. ❤️

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Cristina Cordova

@cjc

2 years

Instead of searching for startup ideas, search for unsolved problems.

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Cristina Cordova

@cjc

4 years

My series on babies in startup onesies begins today with @NotionHQ 🥰

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Cristina Cordova

@cjc

2 years

Just in case this wasn’t clear, it’s entirely inappropriate for a VC to reach out to a company that’s competitive to an unannounced investment in their portfolio and extract information under the guise of investing. 😏

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Cristina Cordova

@cjc

1 year

This week, I’m joining the incredible team at @linear as Chief Operating Officer. In looking back on the startups I’ve joined in my career, they’ve all had a combination of extraordinary founders and customers who deeply love the product...

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Cristina Cordova

@cjc

3 years

As a startup employee, you’re investing the vast majority of your time in a single startup with the hope of a significant financial outcome. VCs can place multiple bets in a short period of time and hope one pays off. Employees get one bet—just one. Choose wisely.

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Cristina Cordova

@cjc

4 years

The @NotionHQ API is on the way! But seriously, we mean it this time. 🤪 If you ❤️ Notion, like building docs and guides and want to help developers build the very first integrations on our platform, apply here 📝

Notion

boards.greenhouse.io

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Cristina Cordova

@cjc

2 years

A lot of early-career startup employees are afraid of getting layered with a more senior leader hired above them. So was I when it happened to me. It took me awhile to look back and understand it from the founder/CEO perspective. A quick thread on getting layered. 🧵

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Cristina Cordova

@cjc

2 years

I just wired my 50th angel investment today! 🎉 A friend asking for advice on getting started with angel investing was told, "I never had to think about building my network, deals just came to me." Well, that's not exactly how it went for me. 🤷🏻‍♀️ So, I'll share my advice...🧵

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Cristina Cordova

@cjc

3 years

I’m hearing a lot of small startups say, “Well, Stripe didn’t have PMs until they had hundreds of employees, so we’re thinking we’ll do the same.” A couple thoughts... 🧵

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Cristina Cordova

@cjc

4 years

Wrapping up my third week at @NotionHQ and have yet to receive a single internal email. 🤯

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Cristina Cordova

@cjc

2 years

I've been having lots of conversations with folks looking to join an early-stage startup (Seed to Series B) and negotiating their offers. A few thoughts based on my experiences... 🧵

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Cristina Cordova

@cjc

4 years

I can’t get paper towels delivered until June, but magically this arrived right to my doorstep in no time! 💁🏻‍♀️

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Cristina Cordova

@cjc

2 years

Employees joining startups 10-12 years ago had the default assumption that the startup would fail. Employees joining startups more recently have the default assumption that they've joined a rocketship. As a founder, this makes it much more difficult to deal with hard times 🧵

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Cristina Cordova

@cjc

3 years

I met with some students from Stanford's undergrad venture capital club today (this did not exist back in my day). One student had started their own fund before the age when I knew what the terms "startup", "software engineering" or "venture capital" even meant.

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Cristina Cordova

@cjc

1 year

Less than 5 years ago, Salesforce (SF’s biggest employer) led the charge to pass Prop C which disproportionately affected financial services businesses. Today, Stripe, Block and Schwab have all left SF and Salesforce continues to dump office space.

Laura Waxmann

@laura_waxee

1 year

SCOOP: @salesforce is pulling out of its remaining space at a San Francisco office tower that carries its name, per a new listing for the property. SF’s largest employer has given up over 1M SF of office space in the city. #sanfrancisco #Salesforce

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Cristina Cordova

@cjc

5 months

It's official. I finally work at Linear.

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Cristina Cordova

@cjc

4 years

Finally, some good news in 2020! @daniel_levine and I welcomed Simone to the family! We’re looking forward to many socially distanced meet and greets ahead! 😷

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Cristina Cordova

@cjc

3 years

In joining a startup, you are choosing how to invest your most valuable asset—your time. ⏰ I had a few career chats this afternoon and was asked how I’ve chosen startups to work for. Here’s my answer in hopes it might be helpful to more of you out there🧵

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Cristina Cordova

@cjc

2 months

@mengxilu processing volume ≠ revenue

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Cristina Cordova

@cjc

3 years

. @Shopify ’s Shop app, which launched earlier this year, is now the 35th most downloaded free app in the App Store. That’s above Google Photos, Uber Eats, Tinder and Reddit. 🤯

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Cristina Cordova

@cjc

3 years

📬 Some personal news... This month is my last at @NotionHQ . I loved building @NotionAPI , getting our growth team off the ground and working with wonderful people. Thanks to @ivanhzhao & @akothari for bringing me on. I'll be cheering the team on from the sidelines!

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Cristina Cordova

@cjc

1 year

"What did Stripe do in the early days to build a strong brand?" Building a strong brand as an early-stage technology company is incredibly difficult and it goes far beyond simply building a great product. Getting it right makes everything—sales, recruiting, press—easier.

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Cristina Cordova

@cjc

9 months

Mom always keeps me humble

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Cristina Cordova

@cjc

3 years

My husband is currently unpacking his new coffee grinder while playing “You’re Beautiful” by James Blunt and singing to the coffee grinder. 😐

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Cristina Cordova

@cjc

5 years

I’m incredibly excited to announce the Stripe Corporate Card, a corporate card for fast-growing businesses. 🎉

Stripe

@stripe

5 years

Introducing the Stripe Corporate Card: . 💳

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Cristina Cordova

@cjc

5 years

Someone is hoarding all the @stripe corporate card beta invites...

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Cristina Cordova

@cjc

2 years

Signals a startup truly cares about the financial outcomes of their employees: ✅ Offer ability to early exercise stock ✅ Extend the option window to exercise to 10 yrs ✅ If founders want to sell equity in secondary rounds, offer the same opportunity to tenured employees

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Cristina Cordova

@cjc

2 years

Best fried chicken sandwich spot in SF? I’ve had: - The Bird - Proposition Chicken - Starbird Chicken - Village Rotisserie - Mendocino Farms - Popeyes - Miss Mazy’s

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Cristina Cordova

@cjc

3 years

. @Calendly has a fantastic story and they also happen to be incredibly capital efficient. • 9M monthly active users • $60M in revenue, profitable since 2016 • $500k in funding • Founded by @TopeAwotona , who emigrated from Nigeria to the US for college

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Cristina Cordova

@cjc

4 years

Why hello, Madam Vice President, @KamalaHarris !

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Cristina Cordova

@cjc

4 years

We launched a brand new virtual card experience for @stripe Corporate Card users to manage their spend across service providers.🎉

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Cristina Cordova

@cjc

5 months

45% of YC startups are on Linear 66% of the companies in the Forbes AI 50 are on Linear @linear is the default tool of choice for ambitious startups to build their products. Now, early-stage startups can upgrade to get 6 months of Linear free! 🔗:

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Cristina Cordova

@cjc

4 years

Thrilled to announce that @NotionHQ has raised our next round of funding to continue to grow our business and expand the product for years to come in these unprecedented times.

Notion, Maker of Collaboration Software, Raises $50 Million (Published 2020)

While many start-ups grapple with the fallout from the pandemic, this San Francisco company raised more cash to survive.

www.nytimes.com

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Cristina Cordova

@cjc

3 years

What's something you believe about product management that very few people agree with you on?

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Cristina Cordova

@cjc

3 years

I want to return to the camaraderie and optimism of tech startups in the early 2010s in Palo Alto. This old post about startups doing user testing at Coupa Cafe really brings back the memories.

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Cristina Cordova

@cjc

4 months

Good worldly wisdom from Charlie Munger. I’ve generally never had problems finding (1) and have left companies because of (2) and (3).

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Cristina Cordova

@cjc

3 years

1/ Don’t mistake not having a function (product management) for not having a role (PM) played by a team member. Many folks wore the PM hat in the early days of Stripe without the company having a PM function.

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Cristina Cordova

@cjc

8 months

Today, @linear announces a $35M Series B led by @Accel . We’re thrilled to include investors in the round who have built incredible products & businesses for developers: @rauchg , @chughesjohnson , @krithix , @leeerob , @auchenberg & more!

Linear raises $35M Series B led by Accel - Linear Blog

Linear has raised a $35M Series B, led by Accel, with participation from Sequoia Capital, 01Advisors, and some of the world’s most successful entrepreneurs including the founders of Slack, Vercel,...

linear.app

Linear

@linear

8 months

We’re excited to share that we raised a $35M Series B led by @Accel , with participation from @sequoia and @01Advisors , to help Linear build the best-in-class project and issue tracking system

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Cristina Cordova

@cjc

3 years

Excited to start our beta of the Notion API today! 🥳

Notion

@NotionHQ

3 years

Hello, Notinos. We're excited to share that a public beta of the API is launching early next year 🎊 You've been waiting a long time, so we wanna get this right, and nail the functionality you want most! Sign up below and follow @NotionAPI for updates.

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Cristina Cordova

@cjc

3 years

It’s been 14 months of this, and with each passing month, I hate working from home even more than the last. 😑

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Cristina Cordova

@cjc

8 months

18 years ago, I lost a bet with my high school debate coach. The price of losing? I had to apply to @Stanford . This past weekend, I gave his daughter (now a senior in high school) a tour of the college that I was incredibly lucky to go to. Thanks @MillerErikr for believing in me!

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Cristina Cordova

@cjc

2 years

I highly encourage you to turn this into an opportunity to help the company find a new leader/future manager who you believe you can learn from. The only thing worse than getting layered is getting layered with a terrible manager.

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Cristina Cordova

@cjc

4 years

I’ve felt this for awhile, but the worst thing about working at Stripe was not being able to invest in Shopify. 🤤

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Cristina Cordova

@cjc

2 years

I've angel invested in nearly 60 companies before joining @firstround and I'd consider myself a pretty helpful angel investor. But there are certainly companies who have gotten more out of me than others. 💡Here are some tips on how to get the most out of your angel investors.

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Cristina Cordova

@cjc

4 years

Today, @NotionHQ made its Personal Plan free! 🙌💸 Now you can add as much content as you want without hitting a storage limit or needing to pay. If you've ever wanted to try it, now is the time →

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Cristina Cordova

@cjc

4 years

As for what's next, I'm excited to get back to something smaller... starting on Monday. I've never taken more than a weekend off between jobs. So, why would a pandemic change that? 😂

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Cristina Cordova

@cjc

3 years

3/ It’s easy for developers to understand what they’d want in the product and build it for customers like themselves. When Stripe’s customer base grew and we needed to build for accountants, customer support and other teams using the product, we hired PMs.

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Cristina Cordova

@cjc

4 years

I spoke to a woman about to go on parental leave worried about the effects on her career. I shared advice someone gave me before I had my first child: Don’t feel guilty about not being 100% when you come back to work. You at 80% is often the equivalent of a mediocre man at 100%

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Cristina Cordova

@cjc

3 years

Newsflash: Most FinTech companies are at the whim of legacy service providers, who have the power to quickly limit the capabilities of products like Robinhood and Public. Or else, they’re out of business entirely.

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Cristina Cordova

@cjc

2 years

“We just need to make it to Monday” - parents on holiday break

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Cristina Cordova

@cjc

6 months

@gregisenberg Except the board didn't have a single VC on it...

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Cristina Cordova

@cjc

5 years

Celebrated 7 years at @Stripe yesterday! @amfeng makes the best cards 🤗

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Cristina Cordova

@cjc

3 years

Never underestimate the ability to write a good cold email. Sharing this anonymized one sent to me by someone in business school. She definitely got the meeting. ✓

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Cristina Cordova

@cjc

2 years

7pm: “We made it to bedtime! The kids are asleep. Phew!” 7:30pm: *looking at photos and videos of my kids*

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Cristina Cordova

@cjc

3 years

I love speaking with folks early on in their careers, but I know that not everyone feels comfortable reaching out for advice. ☕ I've set aside time every Friday afternoon to connect with folks who may be at an inflection point. Book here

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Cristina Cordova

@cjc

2 years

The times they are a-changin'

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Cristina Cordova

@cjc

7 months

"At critical moments in time, you can raise the aspirations of other people significantly, especially when they are relatively young, simply by suggesting they do something better or more ambitious than what they might have in mind. It costs you relatively little to do this, but…

Cristina Cordova

@cjc

8 months

18 years ago, I lost a bet with my high school debate coach. The price of losing? I had to apply to @Stanford . This past weekend, I gave his daughter (now a senior in high school) a tour of the college that I was incredibly lucky to go to. Thanks @MillerErikr for believing in me!

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Cristina Cordova

@cjc

1 year

@jrichlive I think there are a good number of women CEOs (especially outside of consumer) who never aim to get press. If you can run a perfectly strong business with no media attention, no need for personal security, no people coming after you for your wealth… wouldn’t you?

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Cristina Cordova

@cjc

5 months

Hiring in early stage startups is hard. We've found at @Linear , that the best way of determining whether someone is a builder, has good taste and judgment, can take initiative and approach problems productively—is to just simply work with them. We shared a bit more on why we…

Linear

@linear

5 months

How do you identify the right people to hire? At Linear, every hire goes through a work trial. In this new post, we share the thinking and the mechanics behind them. →

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Cristina Cordova

@cjc

3 years

This weekend, I built a lightweight tracker for my angel investments in @NotionHQ . If it would be useful, feel free to copy my tracker template (including my "note to self" deal memo template) here:

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Cristina Cordova

@cjc

4 years

While there are some good arguments here, this Coinbase post is the tech equivalent of Colin Kaepernick's coach telling him he can't kneel during the national anthem.

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Cristina Cordova

@cjc

5 years

The Stripe Capital team has been quietly chipping away at this for last year and a half. ⚒️ We're now providing our users access to fast, flexible financing that helps them invest in their own growth. 💸

Stripe

@stripe

5 years

Introducing Stripe Capital. 💸

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Cristina Cordova

@cjc

4 years

It boggles the mind that so many people didn’t know that employees are paid (at least in part) based on what the market will pay for a skill set in a given location. Often, there’s a disconnect between this and cost of living.

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Cristina Cordova

@cjc

10 months

We're building our marketing team at @linear and I want to share why I believe it's an amazing opportunity to join right now. 1/ We're a company of <50 people with a marketing team of 2! We're profitable with negative lifetime burn (the most efficient business I've ever been…

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Cristina Cordova

@cjc

2 months

Working in AI right now is a true test of one’s ability to remain focused on their own game in an incredibly fast-moving environment. At any given moment, in addition to thinking about what you’re shipping, every day you’re bombarded by news about what competitors (both large…

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Cristina Cordova

@cjc

2 years

Excellent internal comms > Hot twitter takes

John Collison

@collision

2 years

Patrick shared this note internally about the Financial Connections/Plaid kerfuffle. Glad to put it behind us, and I'm look forward to continued vibrant competition in fintech (which customers benefit from!) in the future.

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Cristina Cordova

@cjc

11 months

Trying to understand how you're performing as an individual in early stage startups is oscillating between thinking you're crushing it one moment and thinking you're going to get fired the next.

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Cristina Cordova

@cjc

3 years

My oldest kid (3) screams “Team Family!!!” as her call for the whole family to stop everything they’re doing because it’s time for a group hug 🤗 How’d I get so lucky?

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Cristina Cordova

@cjc

3 years

I don't know about you, but I can't wait to return to stuffy conference rooms, mediocre coffee served all day long, a sea of women's restrooms, having a need for a bag that holds a laptop, and noodling over twenty varieties of sparkling water.

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Cristina Cordova

@cjc

4 years

The great thing about not handing out bonuses for recruiting referrals is that an employee's sole motivation in referring someone is that the referral would be a stellar colleague.

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Cristina Cordova

@cjc

4 years

When a founder sends an investor update email with several concrete asks (referrals for specific roles, sales leads, advice on topics) and an investor replies all with, "Amazing work! Let me know if there's anything I can help with!"

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Cristina Cordova

@cjc

2 years

Happy Holidays from my little ladies! 👧🏼👶🏼

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Cristina Cordova

@cjc

2 years

Once your employees start to become great at latte art on your in-office espresso machine, you’ve probably lost the employee engagement war.

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Cristina Cordova

@cjc

3 years

🔔We're hiring our first Product Managers at @NotionHQ ! If you're interested in exploring our Platform or Growth PM roles and helping build the product function from the ground up, keep reading! 👇 ⚒️ Platform PM: 📈 Growth PM:

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Cristina Cordova

@cjc

3 years

I joined a conference call today with 20 people in the same room in South Korea. 51 million people 511 Covid cases yesterday Oh what we could have been...

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Cristina Cordova

@cjc

3 years

1) Write the email 2) Discover that every sentence ends with an exclamation mark❗️ 3) Remove 50% of the exclamation marks to sound optimistic, but not so ridiculously excitable 4) Send

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Cristina Cordova

@cjc

2 years

Fun to go back to what was written about Stripe in 2014 when some claim we were invincible: “Braintree appears bigger than Stripe by every visible metric” “We’d even go so far as to say an exit in the $500 million to $1 billion range is likely.”

Memo to Stripe: Winning the hearts of Valley startups is not winning payments

Matching the scale, resources, and brand recognition of its direct competitors is another.

web.archive.org

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Cristina Cordova

@cjc

2 years

"Leadership loves your annual plan! Only some minor feedback… you’ll need to double the revenue target with half your requested headcount." Happy planning season, everyone!

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Cristina Cordova

@cjc

2 months

I've been thinking a lot about how organizations tune people to their way of working, speaking and writing. When I joined Stripe at ~30 people, you would BCC nearly all external emails to an internal email list that anyone in the company could subscribe to. You would then…

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Cristina Cordova

@cjc

3 years

@DanielleMorrill - Start now. The sooner you have them, the sooner you’re done - Have a partner who is willing to do 50%+ of the childcare work - Get a night nurse 5+ days/wk for the first 3 months post-birth - Ideally live near family willing to help

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Cristina Cordova

@cjc

4 years

Here's the note @rishi_tripathy_ sent his team at @beondeck to convince them to adopt @NotionHQ after he joined. It's amazing to see our power users share their love for Notion.

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Cristina Cordova

@cjc

2 years

I grew up with a single mom who supported our family working multiple jobs to put me in private high school. I’m happy to support several organizations today that can help support women and young girls. #InternationalWomensDay

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Cristina Cordova

@cjc

3 years

Excited to finally get the @NotionAPI out the door! 🚀 @NotionHQ users can now build the kinds of automations, integrations and enhancements they want to see in the world. Can’t wait to see what you all build!👷‍♀️

Notion

@NotionHQ

3 years

🚧 Notion's API is now in public beta 🚧 It's the first step towards a brand new set of building blocks, so that you can tailor software to your own workflows. We can't wait to see what you build!

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Cristina Cordova

@cjc

5 months

4+ startups later, I put together my thoughts (some old, some new) about how to think about compensation when considering a startup offer.

Joining a startup: How to think about equity compensation — Cristina Cordova

How to think about equity compensation with an early-stage startup offer

www.cristinajcordova.com

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Cristina Cordova

@cjc

7 months

At @linear , our early product planning process starts with generating ideas: ∙ What are we uniquely good at right now? ∙ What are we bad at? ∙ What are we not doing today that would be game-changing? ∙ What should we be paranoid about? More in our new FigJam template 👇

Linear

@linear

7 months

In @lennysan 's recent newsletter on how we build product at Linear, we shared how we generate ideas as part of the early product planning process. Here’s our FigJam template, which you can use to organize your team's thoughts on what to build and improve.

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Cristina Cordova

@cjc

3 years

2/ This worked for Stripe (in the early days, a developer product built by developers) at that point in time and may not necessarily work for you, in your market, at this point in time.

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Cristina Cordova

@cjc

11 months

Nike principles written in 1977 by marketing executive Rob Strasser.

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Cristina Cordova

@cjc

2 years

My ballot for the SF Special Election arrived! 🇺🇸 Here’s how I’ll be voting 🗳 ⭐️ Vote to elect @bilalmahmood for CA Assembly ✅ Vote YES on Prop A to recall Alison Collins ✅ Vote YES on Prop B to recall Gabriela López ✅ Vote YES on Prop C to recall Faauuga Moliga

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Cristina Cordova

@cjc

3 months

We just opened a Product Manager role at @linear ! You'll work closely with @thenanyu , our head of product, with a very low PM::Engineering ratio. We're hiring anywhere in North America + Europe.

We're Hiring! - Linear

Software has lost its magic. We want your help to bring it back. We are looking for talented people who share our passion for crafting exceptional software products and want to join us on our journey.

linear.app

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Cristina Cordova

@cjc

4 years

@spakhm Slava, this is an absurd exaggeration. I was a frequent “hey guys” user myself. And honestly, so what if someone privately gave you feedback to say another way to address a group would be more inclusive? How did that feedback harm you or others?

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Cristina Cordova

@cjc

1 month

When people say that PLG doesn’t work for landing enterprise companies, I just mention the latest public company that is now a paying Linear customer (and never responded to our sales team).

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Cristina Cordova

@cjc

3 years

Meanwhile, SF hasn’t had a single outbreak in any of its private schools, but the public schools remain closed and the unions refuse to start teaching in classrooms even if teachers are moved to the front of the vaccination line. That’s the true injustice going ignored.

Jill Tucker

@jilltucker

3 years

S.F. school board will vote on the renaming of 44 school sites tonight. Stay tuned. I'll be watching and posting updates as they come. It could be a long evening.

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Cristina Cordova

@cjc

3 years

I began working at startups in 2009, always joining early (<50 employees). Some couldn't hit it big (acquisition post-Series A) and some killed it (go @stripe !). As I've been doing career chats with folks, the top question is "Where should I go next?"

Cristina Cordova

@cjc

3 years

I love speaking with folks early on in their careers, but I know that not everyone feels comfortable reaching out for advice. ☕ I've set aside time every Friday afternoon to connect with folks who may be at an inflection point. Book here

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11

243

5

9

163

Cristina Cordova

@cjc

3 years

There’s really no excuse for when CEOs push for secondary sales to enable founders to cash out, but don’t offer the same option to longtime employees.

Dan Primack

@danprimack

3 years

Why one startup CEO lets employees cash out every year

0

13

91

3

5

158

Cristina Cordova

@cjc

2 months

I'm surprised at how quickly founders decide on a lead investor to work with. Picking a lead investor is like hiring an employee you can't fire. Your diligence process should be far more intensive than it is for hiring employees.

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