Building the future of work at
@worklifevc
: Replit, Webflow, Deel, Hex & 50+ AI, data, dev tools. We lead and co-lead your first round and help w/ GTM
1/ I recently had a very heartfelt conversation with a founder who is working on a new gaming company. As we were going through the pitch he said, "I'm not curing cancer." This is a common lie that we tell ourselves. So I told him my story:
Unpopular career advice: speaking at conferences is a massive waste of time
Seems cool when you’re young
But creating a new deck takes time
Talks have low recall & rarely lead to followers, subscribers, etc.
Better to focus on compounding activities: write, build something
In your 20s, meet as many people as possible.
In your 30s, spend as much time as possible with a handful of people who share the same values and bring out the best in you.
6/ As a founder, you may never know the impact you have on the lives of individual users. There is so much more to life than curing cancer. Anything that makes someone smile & feel better about their current situation is worth building.
Shocking fact: Millennial men are less likely to work than any other age and gender demographic in America.
Today, there are 500,000 young men missing from the U.S. workforce.
Research suggests video games & improved leisure tech plays a role in the problem. 👇 Thread:
Jerry Seinfeld on his life's work:
The show was successful because I micromanaged it —every word, every line, every take, every edit, every casting.
I think about this a lot when teams hire consultants, outsource product design & hand performance to agencies.
Four minutes late to a family meeting on Zoom
Text from dad: everyone’s ready except for the host (you)
Text from grandma: call us if you need directions from the couch
At this rate, we’ll be implementing family performance reviews very soon.
Prediction: Dual income tech couples affected by layoffs will choose to shoot their shot at starting a small business (e-commerce, local services, etc.)
What they'll discover is Shopify, Gusto, and most SMB tooling is now 10+ years old and ripe for disruption.
If you're building a startup and a big company says your product is perfectly aligned with their digital transformation strategy...
Your company will run out of money before they pay you $1. It's a rookie mistake and a massive waste of time.
fwiw, the busiest and most successful people I know always text back within seconds…
If you’re looking for a superpower, you can’t go wrong with responsiveness.
When they say 85% of the jobs that will exist in 2030 haven't even been created yet...
I just met a Chief Meme Officer.
It’s essentially a developer evangelist meets full-time internet troll.
TikTok stars are uniquely positioned to help Gen Z see how startups work
With no-code + remote work, anyone can start a company from anywhere
I'm excited to see investors that pull tech into mainstream culture
@JoshRichards
@BryceHall
@lmgriffjohnson
Mary Meeker's Internet Trends Report is an incredible example of a break out career move:
- Build something that adds value to the ecosystem
- Make it your thing, not dependent on a company
- Continue to iterate, improve & gain momentum
What are other examples of this?
People who say SaaS is boring weren't early at Dropbox, Figma, Slack, Zendesk & startups w/ life changing outcomes
It's easy to write-off a sector if you're never cared about it
SaaS alumni now spending time on climate change, web3 & new sectors from a VERY comfortable place
If you’re looking to hire rockstars, keep in mind they’re notoriously
High maintenance
Expensive
Unreliable
I would hire someone who is humble & ready to roll up their sleeves over a rockstar any day
How to start a CPG company today:
1. Meet a designer
2. Go to a grocery store
3. Find an ugly label
4. Design a prettier one
5. Buy lots of ads on Instagram
Don’t try to over-engineer your career
The job you’ll have in 5 years is likely not on your radar or it doesn’t exist yet
With time & more experience, life will pull you into new directions
Webflow gives employees a $1,000 bonus the first time they take a vacation that's 5 days or longer.
What are some other ways companies are helping employees take a break and prevent burnout?
People in their 30s forget how broke, insecure, and anxious they were in their 20s.
It’s a lot of working long hours, eating frozen food, and doing all of your own housework and life admin.
A study by Indeed found 50% of remote workers miss their daily commute (average time of 26 minutes).
Favorite routines included quick breakfast stop or listening to their favorite morning radio show.
Don Valentine started with a $3 million venture fund in 1974
Sequoia has helped capitalize companies that now represent $3.3 trillion of public market value (33% of the value of the NASDAQ)
An incredible journey and immeasurable impact on the world.
The future of work in 3 stats:
• 70% of people work remotely one day per week
• 72% of people are willing to pay out of pocket for programs and services to advance their career
• 74% of people believe they aren't achieving their full potential at work
Thread:
Remember when remote was a temporary solution during a global pandemic?
@gitlab
is a $15b public company with no offices and a fully distributed team.
Remote is just getting started!
I get a lot of angry DMs saying I'm a promoter of "hustle culture," which is not wrong.
If you look at a company like Deel, you can't scale from $1M to $100M ARR in 20 months without an insane work ethic.
Harsh reality, but startups aren't easy to scale.
Parents: "I have to apologize, but my toddler may interrupt this meeting at some point..."
Me: Let's save the last 10 minutes and invite them in ☺️
We need to normalize the fact that work and life are now one and the same. No apologies necessary.
If you're working for a startup, remember that big company rules don't apply
It's better to leave after a few months than stick it out and be miserable for a year
It's perfectly fine to jump from early stage to later stage if you need a little more structure and stability
Publicly, I'm trying to stay positive.
Privately, I'm talking to founder friends laying off incredibly talented teammates that feel like family
... even more privately, talking to family members who have canceled weddings, prom/graduation, and no work for months.
This sucks.
1/ I'm calling it now, we'll see the end of influencer marketing this year. Brands are tired of working with influencers. Consumers are tired of seeing fake posts. Influencers are tired of being influencers. The current model is broken, here's why:
5/ The entire experience was scary. I sat for hours in waiting rooms and my only distraction was video games. I made friends with kids who were in a similar position to my dad. We played Mario for hours and as a result, I believe in video games, silly apps, etc.
Hot take: get your own office
1. Take pride in having your name on the door
2. Feel the pressure of keeping the lights on
3. Design a space that's true to your culture
Avoid spaces that make it too easy to throw in the towel when things get tough
Worklife Fund I startups worth over $32B 🤯
Not bad for a $10M started two-ish years ago
@Hopin
,
@deel
,
@public
and many companies overlooked because founders were Silicon Valley outsiders building fully-remote teams
Dating a musician is really romantic because if you date long enough, you’ll get a nice song about you.
Dating a comedian is really humbling because thousands of people sitting in the same room are going to laugh about something you did 9 months ago & totally forgot about…
If you believe knowledge spillover is real, that people can learn by simply observing others
Then remote work will require more management training & on-demand education than we have today
I think we’re underestimating how much you can learn from the person sitting next to you
There’s a great deal of unspoken respect in tech because we’ve all been on the🎢
Drop out of school, take the heat from parents
Leave a safe job, take a pay cut
Convince your spouse it’s a good idea, take the risk together
Everyone has a story and none of them have been easy
Angel investors: watch for red flags when meeting new companies:
- Startups that are 2-3 years old raising a "pre-seed"
- Pivots to Web3 when problem doesn't really need ⛓️
- Sudden team changes with no explanation
- VC backed but existing investors aren't following on
Lessons that first time founders learn the hard way:
Big company people will waste your time
- Partnerships won't play out
- Product feedback isn't applicable at your scale
- Introductions to other big co. people go nowhere
Find peers & companies 1-2 funding rounds ahead
Shopify feels like a dramatically underrated business
800K+ merchants and growing 📈
Running your own business is truly the American dream
To deliver this at scale is worth celebrating
While remote fans love to say “work from anywhere,” I’ve yet to see anyone with a little bit of tech money move to somewhere cheap like Wisconsin.
Everyone packed up and moved to a shoebox in the West Village.
3/ My dad can tell you a million stories about his experience, but most are related to the board games he played, snacks he ate and friends he made. When you’re sick, you need distractions to keep your spirits up. My dad frequently says he wished he had video games.
At the beginning of the Renaissance, only 5% of European males were literate
Men could listen & learn in group settings: religious meetings, public speeches
Reading & writing was reserved for the religious elite
Today, 0.5% of the world can code
It's just the beginning
Webflow is officially a double unicorn!
A huge milestone for the 99.5% of the world that can’t code
2 million builders
100,000 customers
210 countries
& 225 amazing people building the future of no-code everyday at Webflow!!
The fastest growing software companies have something in common…
They started with no sales team aka product-led growth 🏆
When I talk to founders today, it's easy to get addicted to self-serve revenue. But here's the problem: Self-serve rarely lasts forever.
Networking as we know it is dead:
Bill Gates predicts 50% of business travel & 30% of days in office will wither away post pandemic
*He’s “made no new friends” in 2020*
Without serendipity, writing & finding ways to stand out online is the only path to influential people
The tech I use daily as a solo capitalist:
AngelList, Airtable, Apollo, Clearbit, Figma, Gem, Kapwing, Muze, SendGrid, Slack, Webflow, Zoom...
Bravado, Clubhouse, Dev, Discord for meeting people ✌🏼
1/ “The next generation of applications for the workplace sees people spinning out of Uber, Coinbase and Airbnb,” Kimmel said.
If you're thinking about building something for the workplace, here's what you should know
⚠️ Tough feedback ahead ⚠️
People confuse being a software engineer w/ creating software experiences
Software today:
• Only 0.5% of the world can code
• Devs spend 42% of week on code maintenance
• 60% of tech jobs are non-technical
No code, open-source, APIs= new class of builders
#NoCodeConf
A $1M check from a16z tells me you're not ready to raise money...
If you're leaving a high growth startup & convinced 2-3 other smart people to join you, that's a $3-6M round.
I don't believe anyone that can raise money, should raise money. Have a plan and play the long game.
The majority of early stage enterprise pitches that I see today have written zero code
- Start w/ selective customer interviews (2-3 companies)
- Build prototypes in Figma
- Rapidly iterate based on feedback
- Expand customer interviews (test buyers & use cases)
3 “starting your own fund” growth hacks that worked for me:
1. Updated my Twitter bio: Starting something new. DM me for deck
2. Exported my LinkedIn contacts and emailed my way to the first $5M
3. Subscribed Docsend views to my Substack for 750 new subscribers
@justingordon212
I do not encourage founders to pay themselves less than $100,000.
Investors who want founders to pay themselves poorly are indirectly saying only rich people should start a company.
Rent, childcare, gym membership, therapy, and taking time off to recharge all add up.
Prediction: employers who reallocate office spend to WFH education & wellness will see enduring talent advantages
80% of employees say education benefits = more likely to recommend a friend to join the company
I can imagine similar findings for wellness: fitness, therapy, 🪴🐶
A great place to work previously had a nice office, free meals, onsite services.
A great place to work today has empathic leaders, accountable teammates and interest-aligned projects.
Soft skills matter more than physical stuff.
CEOs spend 72% of their time in meetings and only 3% with customers.
While most CEOs say they're customer obsessed, I wonder how many customers actually feel the love?
Here are a few scalable ways to engage with customers on an ongoing basis: