Benji Taylor Profile
Benji Taylor

@benjitaylor

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svp product & design @aave / @lensprotocol , etc. founder @family (acq by @avara )

Los Angeles, CA
Joined July 2014
Don't wanna be here? Send us removal request.
@benjitaylor
Benji Taylor
2 years
Now that Figma has $20b can they add sections within files so we can all stop using ------------ as makeshift dividers
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@benjitaylor
Benji Taylor
1 year
Increasingly convinced you have to be a little bit cringe to succeed
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@benjitaylor
Benji Taylor
4 months
One of my favourite flows––after creating your wallet, the card itself turns into an interactive, fully animated SwiftUI tutorial that hints at the exact steps you're about to take. (Notice how the last tutorial step and final screen essentially match visually.)
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@benjitaylor
Benji Taylor
3 years
This HBO marketing campaign is genius
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@benjitaylor
Benji Taylor
4 months
Another onboarding tutorial → functional feature flow. We made this one a while ago for an unreleased little social app we developed. The tutorial explains the key feature of the app (posting statuses), then takes you straight into creating one.
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@benjitaylor
Benji Taylor
3 years
Got Pfizer because they have the best logo
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@benjitaylor
Benji Taylor
3 years
At a certain point, it probably becomes cheaper to buy all of your users iPhones instead of creating an Android version of your app
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@benjitaylor
Benji Taylor
2 years
Apple could easily have the best password manager in the market if they spent a week redesigning Keychain
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@benjitaylor
Benji Taylor
1 year
Super into this tray pattern we’ve developed for @family . It’s a really elegant way to display additional context to the user right before they continue, without making the underlying screen busy.
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@benjitaylor
Benji Taylor
1 month
A little obsessed with our new hero animation. Every element was animated independently in code. You can see it live on:
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@benjitaylor
Benji Taylor
2 years
Linear going crazy
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@benjitaylor
Benji Taylor
4 months
This flow in @family emphasises depth with each advancing step. Key components are brought into focus with each tap, using persistent colours to clarify the path you're on. Some of my fav transitions.
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@benjitaylor
Benji Taylor
4 months
So many delightful details in Family’s number input screen. Each comma visibly moves as the number grows/shrinks.
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@benjitaylor
Benji Taylor
3 years
Freaking out over a $100k+ Delaware franchise tax bill and then realizing you don't have to pay it is a right of passage for founders
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@benjitaylor
Benji Taylor
1 year
Always enjoy how smoothly Family handles different edge cases. $AMKT is less than a year old—still has a beautiful animation when tapping on the ‘1Y’ time period.
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@benjitaylor
Benji Taylor
4 years
Does anyone want to try my new messaging app
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@benjitaylor
Benji Taylor
3 years
App idea: share one thing every day or your account gets deleted
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@benjitaylor
Benji Taylor
1 month
Some of the best designers I know unironically have no visible design work on their websites
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@benjitaylor
Benji Taylor
2 years
When you work on a mobile app your camera roll effectively becomes a graveyard for screenshots
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@benjitaylor
Benji Taylor
6 months
Here's a fun site we helped create for the @avara announcement. Lots of fun little details:
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@benjitaylor
Benji Taylor
2 years
Our founder group chat is basically everyone just getting their builds rejected by Apple and trying to figure out why
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@benjitaylor
Benji Taylor
3 years
Billion dollar idea: app
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@benjitaylor
Benji Taylor
3 months
We do a lot of these action → tutorial → action flows in Family. There's something really nice about not taking a user out of the context they're in when you need to explain something. Keep the flow moving by doing things inline.
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@benjitaylor
Benji Taylor
2 months
Here's how fast it is to send USDC in @family on @base , for less than $0.01, all from within a conversation.
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@benjitaylor
Benji Taylor
1 month
Hiring people through Twitter is infinitely more effective than LinkedIn
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@benjitaylor
Benji Taylor
1 year
The transitions... 🤌
@family
Family
1 year
Our goal is to create the wallet you'll enjoy using every day. That’s why we pour so much time and effort into making every last detail feel delightful. Here’s a quick look at something you'll likely do quite often: sending tokens. 🌎
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@benjitaylor
Benji Taylor
3 months
Initial Vision Pro impressions after a few hours: - The pass through is the best of any VR headset by a mile. However, you can still tell you’re looking at a video imo. You can’t read text on your phone for example, and there is noticeable pixelation — but overall it’s still…
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@benjitaylor
Benji Taylor
2 years
Craft, Raycast and Linear give me hope for beautiful software continuing to be created
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@benjitaylor
Benji Taylor
3 months
Taste is maybe the biggest deciding factor in whether a product ends up *feeling* good or not, regardless of how much skill is involved
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@benjitaylor
Benji Taylor
9 months
Fun fact: the voiceover in this video was 100% AI generated.
@family
Family
9 months
We're excited to share a major feature addition to Family: Previews. Enabled by our collaboration with @blowfishxyz , Previews offers an unprecedented level of control and transparency when navigating the world of Ethereum, with full transaction simulation and much more. ⚡️🐡
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@benjitaylor
Benji Taylor
3 years
Some stats since the @usehonk launch on Tuesday: - 12+ million Honks sent - 75+ million characters typed - 100k+ friendships made - 19k TikTok followers, 350k+ likes with $0 ad spend - 900+ App Store reviews, averaging a 4.8 The best stat of all though: people are having fun.
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@benjitaylor
Benji Taylor
3 years
I have a lot of respect for anyone trying to make social apps that bring some delight into people's lives, vs simply trying to consume their attention at all costs.
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@benjitaylor
Benji Taylor
3 years
This tweet made our design team really happy. We put a ton of effort into the little details. Means a lot when they are noticed, even just for a moment.
@round
Maxim Leyzerovich
3 years
what a lovely screen
Tweet media one
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@benjitaylor
Benji Taylor
1 month
Design debt doesn’t get talked about nearly enough in comparison to tech debt
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@benjitaylor
Benji Taylor
4 months
Another little @family detail. When sending or swapping, the spinner after submission morphs into the nav bar activity icon, where the transaction can then be viewed as pending.
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@benjitaylor
Benji Taylor
2 years
So... we're making a wallet
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@benjitaylor
Benji Taylor
1 year
Maybe just me but I actually have started to notice Twitter breaking. Like, actual bugs. Duplicate notifications, incorrect metrics, icons changing randomly, etc.
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@benjitaylor
Benji Taylor
7 months
Honk had its issues, but 'bad design' wasn't one of them. Social apps can fail for various reasons—timing, marketing, competition, etc. To chalk up an app's shortcomings solely to 'bad design' is an oversimplification and intellectually lazy.
@joekndy
Joe Kennedy
7 months
Product design is the pursuit of configuring complex parts to produce a desired outcome I love visual craft, but you’re naive if you think it answers the problem above I wish more designers started companies or marketed things they created. It’s the only way to face the truth
Tweet media one
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@benjitaylor
Benji Taylor
11 months
WWDC is essentially a public holiday for iOS teams
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@benjitaylor
Benji Taylor
2 years
We've barely scratched the surface of what a wallet can/should be
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@benjitaylor
Benji Taylor
3 years
One detail I really love from the latest @usehonk update is using the tray background colour to indicate what action a user is taking
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@benjitaylor
Benji Taylor
6 months
This is cool. I’ve seen a lot of people try to recreate our tray system and get fairly close. At this point though, maybe we should just consider open sourcing ours.
@reactiive_
Enzo Manuel Mangano
6 months
React Native Bottom Card with Gesture Handler and Reanimated 🚀 Inspired by: Available now on Patreon 🪄
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@benjitaylor
Benji Taylor
1 month
This is 100% right. Only some companies will manage to actually hire and retain great design engineering talent, and it’ll be the ones that allow people to spend time on craft and make it a part of their culture.
@rauchg
Guillermo Rauch
1 month
Design Engineering is the embodiment of Steve's "Design is how it works." principle. I believe it's going to be one of the most important roles and differentiators in the next generation of software companies.
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@benjitaylor
Benji Taylor
6 months
Visual changelogs like this are the way. You trade smaller incremental feature releases over time for a more structured approach that doubles as a marketing opportunity and feels higher impact.
@bchesky
Brian Chesky
6 months
Airbnb 2023 Winter Release (sound on🔈)
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@benjitaylor
Benji Taylor
3 years
Honk is currently #11 in Social Networking and #83 overall. Cool!
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@benjitaylor
Benji Taylor
1 year
Yearly reminder that Apple is one step away from building a decent password manager/replacement to 1Password and just... won't
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@benjitaylor
Benji Taylor
3 years
Getting a cease & desist is a right of passage for founders
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@benjitaylor
Benji Taylor
1 year
More founders need to openly discuss mental health
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@benjitaylor
Benji Taylor
3 years
Something you quickly realise after shipping a consumer app is that more needs to be removed instead of added
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@benjitaylor
Benji Taylor
3 years
It's amazing you can start a company from your bedroom
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@benjitaylor
Benji Taylor
2 months
Some fun little details for a project we're working on at @avara .
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@benjitaylor
Benji Taylor
9 months
Excited to roll out Wallet Wrapped to @family users soon. Your last 30 days onchain summarised in a beautiful unique video, every month. (And yes, you can choose light and dark mode.) Here's my latest:
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@benjitaylor
Benji Taylor
3 months
More interfaces like this
Tweet media one
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@benjitaylor
Benji Taylor
3 months
First Ethereum transaction in Vision Pro? Done entirely in @family with the eye tracking and simple gesture. Worked like a charm. So fun.
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@benjitaylor
Benji Taylor
11 months
@ChristianSelig Really sorry Christian. You built something fantastic that was loved by many. Can't wait to see what you create next.
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@benjitaylor
Benji Taylor
2 months
We built an entire messaging app right into your wallet, allowing you to communicate with anyone, send instant payments globally, and much more. Great work by the team on this!
@family
Family
2 months
Messaging has arrived in Family! Engage in end-to-end encrypted chats with any wallet address, powered by @xmtp_ . Send text, voice, images, and video messages. Save media, customize your chats, and easily send transactions directly within conversations. 💬
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@benjitaylor
Benji Taylor
3 years
I just turned 22 and I’d like time to please slow down
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@benjitaylor
Benji Taylor
1 year
When Teenage Engineering makes a typewriter it’s game over
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@benjitaylor
Benji Taylor
3 years
Hope you're all having a nice user experience today
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@benjitaylor
Benji Taylor
2 months
We’re making big improvements to every surface at @avara , starting with @LensProtocol . Today we're launching a completely redesigned site to help register and manage your Lens profile(s). Great work by the team!
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@benjitaylor
Benji Taylor
2 years
Today I found out my EB-1 green card petition was approved! 🇺🇸 It's a life changing moment and something I've wanted for as long as I can remember. Thank you to everyone who helped along the way.
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@benjitaylor
Benji Taylor
2 years
Big corporate software seems to be getting buggier each year, while indie software seem to be getting smoother and more reliable
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@benjitaylor
Benji Taylor
11 months
Love our new website. The team did an amazing job in ~2 weeks. All of the in-phone mockups are real screen recordings, which sped up development considerably and is a testament to how smooth the app actually is!
@family
Family
11 months
Fun update! Our shiny new website is now live at . Take a look and discover what Family is all about. And if you haven't already, join our waitlist to stay in the loop. 💌✨
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@benjitaylor
Benji Taylor
2 years
Honk really is such a beautiful app. I still check it all the time just to admire all the little details and amount of love that was put into it.
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@benjitaylor
Benji Taylor
3 years
If you don't build things, don't give advice to people who build things!
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@benjitaylor
Benji Taylor
10 months
This was one of the coolest things we did at Honk. We sent the coordinates of the tap, showed a little circle, and played a haptic in the exact place where the tap occurred. You could actually react to a specific part of a message in real-time and feel it on the other side.
@usehonk
Honk
3 years
👍 You've always been able to double tap a message on Honk to heart it - but we've now added the option for you to customize which emoji appears when you do! Navigate to your profile, tap the settings gear in the top left, and tap Change Quick Reaction.
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@benjitaylor
Benji Taylor
3 years
Designing products is a lot of fun no one talks about this
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@benjitaylor
Benji Taylor
1 month
‘Design engineering’ is certainly more art than science
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@benjitaylor
Benji Taylor
10 days
Working on something to address this...
@garrytan
Garry Tan
11 days
Great UX and design seems like a bit of a lost art in 2024 for new builders and founders. What can we do to fix this?
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@benjitaylor
Benji Taylor
8 months
Apple is probably 5-10 keynotes away from destroying every AI companion app
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@benjitaylor
Benji Taylor
10 months
Our new in-app browser is by far the smoothest I’ve tried. So many lovely micro interactions paired with powerful functionality. Impressed by how quickly the team built this as always.
@family
Family
10 months
We're thrilled to introduce the first version of our new in-app browser, now available in Family via TestFlight. This feature provides a convenient way to engage with your favorite web3 dApps, and includes full support for bookmarks, unlimited tabs, and more. 🧭
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@benjitaylor
Benji Taylor
6 months
I respect Humane for trying to do something new. It can sometimes feel as though big co’s have an insurmountable lead—especially when it comes to hardware—so it’s nice to see that being challenged, especially for a V1.
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@benjitaylor
Benji Taylor
2 months
We're hiring for multiple roles at @avara and just published our new careers page. Some really lovely details sprinkled throughout. Come join us!
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@benjitaylor
Benji Taylor
4 years
I'll tell you one thing they don't teach you in high school: 83(b) elections
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@benjitaylor
Benji Taylor
12 days
Training AI designers to have taste is going to be a tough one
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@benjitaylor
Benji Taylor
2 months
We crafted a dynamic tray system for @family that enables on-the-fly presentation of any UI element as it becomes pertinent to the user. It's a surprisingly helpful pattern, as it keeps the majority of screens very focused and minimal until more context needs to be shown.
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@benjitaylor
Benji Taylor
1 year
Hours of endless fun
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@benjitaylor
Benji Taylor
1 year
Excited to announce I am now the proud owner of
@Google
Google
1 year
Today, Google Registry is launching eight new top-level domains: .dad, .phd, .prof, .esq, .foo, .zip, .mov and .nexus. Learn more ↓
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@benjitaylor
Benji Taylor
3 months
Most companies do too much, say too much, and have too many people
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@benjitaylor
Benji Taylor
2 years
Love all the little details in the @family developer docs.
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@benjitaylor
Benji Taylor
7 months
Messaging in @family is going to feel on par (hopefully better!) than other everyday messaging apps. Little preview of rich link previews working nicely.
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@benjitaylor
Benji Taylor
8 months
The best way to easily make smooth videos of your app for marketing purposes is to first make a smooth app
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@benjitaylor
Benji Taylor
6 months
Day two of not being a founder: I have phantom-founder syndrome and feel the need to do everything including HR
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@benjitaylor
Benji Taylor
27 days
Some interactive diagrams we're working on for the new @LensProtocol developer docs.
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@benjitaylor
Benji Taylor
2 months
Caring about great design ≠ not caring about growth or PMF. Is this really that hard to understand?
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@benjitaylor
Benji Taylor
10 months
Fun little detail when navigating between the start page and tabs page in the new @family browser
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@benjitaylor
Benji Taylor
1 year
Those who can't achieve high levels of craft will settle on criticising it instead
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@benjitaylor
Benji Taylor
1 year
Close friends *early access* beta of @family next week!
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@benjitaylor
Benji Taylor
1 year
We’ve been working *extremely* hard on crafting not just a great wallet by web3 standards, but a great product–– period. That means every detail being accounted for. Excited to share this tiny first preview of Family.
@family
Family
1 year
💫 Starting today, we'll begin sharing small previews of Family, our new self-custody wallet arriving in 2023. Let's kick things off with something simple: tokens. Browsing your tokens in Family is beautiful and easy, with seamless transitions and delightful interactions.
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@benjitaylor
Benji Taylor
25 days
Treat your developer docs like you treat the product itself
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@benjitaylor
Benji Taylor
9 months
We revamped the submit feedback flow in Family, so now you can have a nice experience even if you’re reporting a bug.
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@benjitaylor
Benji Taylor
10 months
Excited to soon be rolling out these educational trays in @family . No matter where you are in the app, you’ll be able to learn more about exactly what you’re looking at in a bite-sized guide. (The animations are fun as well.)
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@benjitaylor
Benji Taylor
4 months
We use the wallet card UI in @family to transform into different components, which is particularly effective for stepped flows like this one, where the card visibly morphs into the stepper (and back again if needed)
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@benjitaylor
Benji Taylor
1 year
Tweet media one
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@benjitaylor
Benji Taylor
24 days
I wish there was a way to automatically have gestures show on iOS screen recordings. Achieving videos like this means requires *manually* adding gestures in After Effects.
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@benjitaylor
Benji Taylor
2 years
What if The Browser Company beta doesn't actually exist and we've all been punk'd
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@benjitaylor
Benji Taylor
6 months
It’s pretty depressing how quickly time passes after you turn ~22
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@benjitaylor
Benji Taylor
7 months
A little obsessed with the new illustrations on
Tweet media one
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@benjitaylor
Benji Taylor
11 months
Can't stop thinking about designing apps for visionOS
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