Andrew McLuhan @amicusadastra Twitter profile

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Andrew McLuhan

@amicusadastra

2 months

you’re not building a product you’re engineering culture

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Andrew McLuhan

@amicusadastra

17 days

pinned up beside my dad’s desk

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Andrew McLuhan

@amicusadastra

3 months

hate to break it to you, but no video is real.

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Andrew McLuhan

@amicusadastra

1 year

@bfcarlson For more on this theme, see his ‘War and Peace in the Global Village.’

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Andrew McLuhan

@amicusadastra

6 months

Courage. May 17, 2018, dad scribbled these notes on the back of an envelope to conclude his speech ‘media ecology in the 21st century’ with. he died the next morning. I consider them his last words. on hard days, they help. Courage.

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Andrew McLuhan

@amicusadastra

6 months

the revolution will be monetized

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Andrew McLuhan

@amicusadastra

6 months

We are seeing the effects of this: probably the most potent identity crisis the world has ever seen. Around the world, people are very confused about very many things, and much of it is directly connected to our increasing disconnection from our bodies.

The McLuhan Institute

@McLinstitute

6 months

“... on the air, you do not have a physical body. All you have is an abstract image. ... When you have no relation to natural law, or, that is, no physical being, what happens to your identity?” Marshall McLuhan, October 14 1978

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Andrew McLuhan

@amicusadastra

5 months

the ai stuff that people are freaking out about today, Marshall McLuhan was writing about sixty years ago.

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Andrew McLuhan

@amicusadastra

3 months

we are in a toxic relationship with technology and refuse to confront it.

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Andrew McLuhan

@amicusadastra

2 months

“All advertising advertises advertising.” —Marshall McLuhan

The Ad Professor

@The_AdProfessor

2 months

8. Rx Bar Principle: Medium Is The Message The "no-bullshit" brand creating a "no-bullshit" ad.

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Andrew McLuhan

@amicusadastra

4 months

One day we’ll look at tech companies the way we look at tobacco companies

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Andrew McLuhan

@amicusadastra

3 months

Great to see more people understanding that ‘the medium is the message’ and why only paying attention to the content is not going to change anything consequential. @JonHaidt nails it.

Marshall McLuhan on Why Content Moderation is a Red Herring

Those senate hearings were conducted within the “numb stance of the technological idiot”

www.afterbabel.com

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Andrew McLuhan

@amicusadastra

10 months

Now, 45, have only just discovered ambition — hope I have enough years to achieve my vision.

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Andrew McLuhan

@amicusadastra

10 months

this medium is a mess

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Andrew McLuhan

@amicusadastra

18 days

digital words are really numbers pretending to be words

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Andrew McLuhan

@amicusadastra

2 months

LinkedIn is basically a dogpark for people

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Andrew McLuhan

@amicusadastra

2 years

My point is that the oral history of poetry is much longer than the written, and that there is much much more to poetry, the poet, the poetic process than the writing of poetry. Of all it takes to be a poet, writing is, I feel, the least part.

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Andrew McLuhan

@amicusadastra

1 year

What happens when we realize we don’t need 50% of commercial buildings anymore?

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Andrew McLuhan

@amicusadastra

4 months

curate the environment which creates you

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Andrew McLuhan

@amicusadastra

16 days

Interesting that yesterday’s post of dad’s (Eric’s) pin-up Aquinas ‘prayer before study’ went low-key viral. He also had this little prayer corner in the office, and one day I will build a small chapel here in his and Marshall’s memory, dedicated to St Theresa.

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Andrew McLuhan

@amicusadastra

9 months

McLuhan un/onchained Super excited to share this project, this exploration into a new kind of space. big ups Zora crew for inviting me to do this!

Zora

@ourZORA

9 months

Past, Present, and Future w/ @McLinstitute

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Andrew McLuhan

@amicusadastra

1 year

we want hardware that feels soft and software that goes hard

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Andrew McLuhan

@amicusadastra

7 months

you can’t hope to control technology if you make no attempt at understanding media. Marshall McLuhan’s 1964 guidebook to understanding the nature and effects of human innovation should be required reading.

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Andrew McLuhan

@amicusadastra

3 months

nailed it

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Andrew McLuhan

@amicusadastra

5 months

when everyone is a brand, all posts are advertisements.

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Andrew McLuhan

@amicusadastra

2 years

“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.” R. Buckminster Fuller

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Andrew McLuhan

@amicusadastra

1 year

I try to imagine a world without advertising… it’s difficult. Advertising is a structure which supports so much. If you take away advertising, much collapses without that structure.

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Andrew McLuhan

@amicusadastra

4 years

We’re leaning on technologies like never before... probably a good time to consider the effects.

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Andrew McLuhan

@amicusadastra

5 days

fuck around and find doubt

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Andrew McLuhan

@amicusadastra

5 months

by 2025 you won’t understand how you used to do anything without ai

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Andrew McLuhan

@amicusadastra

11 days

lfg

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Andrew McLuhan

@amicusadastra

8 months

Universal Basic Outcome

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Andrew McLuhan

@amicusadastra

1 year

Any new technology is an identity crisis as a service

Benjamin Carlson

@bfcarlson

1 year

In 1977, visionary thinker Marshall McLuhan gave a theory of violence that is startling and chillingly prescient. Watch and ask yourself: what relevance does it have today?

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Andrew McLuhan

@amicusadastra

4 months

past the tipping point, jumped the shark etc. the future is fewer screens.

Culture Critic

@Culture_Crit

4 months

We've forgotten how to live in the moment.

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Andrew McLuhan

@amicusadastra

5 months

exit through the grift shop

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Andrew McLuhan

@amicusadastra

10 months

Grimes as student of media. Recommend reading ‘Clothing: Our Extended Skin,’ chapter 12 of ‘Understanding Media: The Extensions of Man.’

𝖦𝗋𝗂𝗆𝖾𝗌 ⏳

@Grimezsz

10 months

Just realized they made suits so men can have a panic attack joker arc in the bathroom and then recover in literal seconds thru a facade of social authority. The suit is an incredible invention. Having just had this experience, I am in reverence of the suit jacket. A…

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Andrew McLuhan

@amicusadastra

11 months

“Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don’t really have any rights left.” Marshall McLuhan 1964

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Andrew McLuhan

@amicusadastra

2 years

The magic of metaphor is the power of proportion a:b::c:d (as is to b as c is to d) (magic is to metaphor as power is to proportion)

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Andrew McLuhan

@amicusadastra

5 months

a lot of people in a big hurry to figure out how to use AI not so many considering how AI is going to use them.

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Andrew McLuhan

@amicusadastra

2 years

note to self: read more Blake

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Andrew McLuhan

@amicusadastra

2 months

past is present.

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Andrew McLuhan

@amicusadastra

1 year

If ‘we shape our tools and thereafter our tools shape us,’ don’t you think we should be more careful about the tools we shape?

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Andrew McLuhan

@amicusadastra

5 months

seize the means of perception

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Andrew McLuhan

@amicusadastra

10 months

NPCs: “I have said (and I hope I am wrong) at various times that we ought to expect a steady trend toward irrational tribal behavior in North America as our youngsters get saturated with the all-at-once auditory experience of our new media.” Marshall McLuhan ‘Forum’ mag 1960

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Andrew McLuhan

@amicusadastra

4 months

a disturbing number of people who should know better have no idea that there’s any difference at all between reading on a screen or reading a printed page.

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Andrew McLuhan

@amicusadastra

3 years

Arguing on social media is about as effective as yelling at your television.

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Andrew McLuhan

@amicusadastra

2 years

“Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms.” Marshall McLuhan ‘Understanding Media: The Extensions of Man’ 1964

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Andrew McLuhan

@amicusadastra

27 days

“The Prince of this world is a very great electrical engineer.” MM

𝐰̵̛̲𝐚̵̢̇𝐭̶̮̚𝐞̷͎̏𝐯̶͖̑𝐫̴̟̾･:･��ن

@basedevolver

5 months

"Fr. Mole showed me the letter which he had just received from McLuhan, and in the postscript of that letter McLuhan wrote this statement, “The modern media are engaged in a Luciferian conspiracy against the truth.” Certain statements you never forget. And that was prophetic."

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Andrew McLuhan

@amicusadastra

1 year

Dad’s rare drink, sometimes after a gig, was Diet Pepsi (diabetic) with a shot of the cheapest bar gin on hand. If you’re at a bar tonight, order him one will you? I’ll be teaching my weekly McLuhan class.

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Andrew McLuhan

@amicusadastra

4 days

we consume what pleases the senses we ignore what shapes them

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Andrew McLuhan

@amicusadastra

2 months

might have been at sxsw, but at my kid’s hockey tournament instead and glad it worked out that way tbh.

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Andrew McLuhan

@amicusadastra

4 years

Computers are just faster, artificial dialecticians (logicians). Humans still have a monopoly on grammar (interpretation) and rhetoric (persuasion).

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Andrew McLuhan

@amicusadastra

7 months

technological change is synonymous with identity shift, with culture shift. it cascades: when you change technology, you change identity, you change culture. technological innovation is personal and social manipulation

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Andrew McLuhan

@amicusadastra

11 days

the medium is the message

wil michael

@wilplatypus

12 days

she can't be serious, right?

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Andrew McLuhan

@amicusadastra

7 months

I’m writing this book on ‘the medium is the message’ because if more people understood that it’s the environment which shapes us more than the content we might just change the way we develop and create and deploy and use technologies.

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Andrew McLuhan

@amicusadastra

12 days

the medium, itself, is the psyop

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Andrew McLuhan

@amicusadastra

2 months

much easier to just give them television, then the internet, and grab a bag of popcorn.

Benjamin Carlson

@bfcarlson

2 months

How do you incubate a mind virus? How do you cause a culture to self-destruct? In 1984, this KGB defector exposed the 4-stages identified by Soviet intelligence as the necessary steps to cause the psychological implosion of American society. Stage 1: Demoralization (15–20 yrs)

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Andrew McLuhan

@amicusadastra

7 months

‘Influencer’ may soon be seen as synonymous with ‘Propagandist’

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Andrew McLuhan

@amicusadastra

3 months

8 years ago I did my first public workshop

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Andrew McLuhan

@amicusadastra

6 months

“What is poetry? The essential qualities of poetry are economy or compactness, concreteness or particular-ness, and intensity…

The McLuhan Institute

@McLinstitute

6 months

“What makes poetry unique is that it exists in and through words; language is its medium, as movement is that of dance, sound that of music, and line and colour that of painting. Language is the pigment of the poetic image.” M McLuhan and RJ Schoeck ‘Voices of Literature’ 1964

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Andrew McLuhan

@amicusadastra

8 months

content is the opium of the masses

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Andrew McLuhan

@amicusadastra

11 months

AI isn’t the issue Speed and scale are the issues We no longer build technologies at human scale or speed We have vastly exceeded human capacity for adjusting to change And we are suffering the consequences

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Andrew McLuhan

@amicusadastra

3 months

new technology is a mind altering substance disguised as a consumer good

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Andrew McLuhan

@amicusadastra

1 year

‘Understanding Media’ (1964) is at least 100 books published as a single book. Most people would have spun that out into many more works. For example: McLuhan’s ‘point of reversal’ Gladwell’s ‘tipping point’

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Andrew McLuhan

@amicusadastra

4 months

it’s hard to scale sincerity

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Andrew McLuhan

@amicusadastra

5 months

I want tech that doesn’t capture my attention but frees my imagination

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Andrew McLuhan

@amicusadastra

6 months

memories are identity’s credentials

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Andrew McLuhan

@amicusadastra

1 year

kind of want to make a McLuhan movie that’s not a boring biopic

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Andrew McLuhan

@amicusadastra

10 months

the next big thing is small things

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Andrew McLuhan

@amicusadastra

9 months

when cultures shifts language shifts so shifts in language indicate shifts in culture

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Andrew McLuhan

@amicusadastra

3 years

Some of you need to consider this: ‘the medium is the message’ applies to all human technologies, not just ones that run on electricity. And - it’s no more of less true today than is was when humans first picked up a tool or uttered a sound.

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Andrew McLuhan

@amicusadastra

2 months

people are shocked that ‘smartphone kids’ are fucked up.

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Andrew McLuhan

@amicusadastra

4 months

acceleration is the shortcut to technological determinism

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Andrew McLuhan

@amicusadastra

9 months

I doubt that I shall reverently look at a pdf as at a book

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Andrew McLuhan

@amicusadastra

4 months

people still aren’t ready to recognize much less talk about much less do anything about the consequences of living our daily lives through what amounts to, in effect, a series of out of body experiences.

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Andrew McLuhan

@amicusadastra

6 months

being online is an out of body experience

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Andrew McLuhan

@amicusadastra

1 year

“The answers are easy, questions are hard. And if you didn’t know that you might spend all of your time looking for answers when you really should be looking for questions.” Marshall McLuhan 1/22/1973

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Andrew McLuhan

@amicusadastra

1 year

This is a really good time to be reading ‘Understanding Media.’

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Andrew McLuhan

@amicusadastra

4 months

you’re not a generalist, you have adhd.

Cat

@CatOrman1

4 months

you're not a "generalist" you're 23

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Andrew McLuhan

@amicusadastra

1 year

our attention span is not only shortening, it is shrinking. so not only can we not sustain attention for long, but the depth and quality of our focus is also changing

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Andrew McLuhan

@amicusadastra

4 months

this is the phone my kids are allowed to use.

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Andrew McLuhan

@amicusadastra

9 months

workspace

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Andrew McLuhan

@amicusadastra

6 days

“If it all depended on getting ideas in their heads, we would be safe. ... but changes don’t occur in the mind, they occur in the senses. Change the environment and you completely alter the sensory life of the inhabitants.” M McLuhan Education in the Electronic Age 1967 speech

Luke Burgis

@lukeburgis

6 days

It's a fallacy that people change due to "ideas"—as if you just need to get the right book into someone's hands, the right "mental model", and viola! The change starts to happen. Change is the result of a process, and an idea is only one small part of that process. In an…

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Andrew McLuhan

@amicusadastra

2 months

McLu-Tang clan aint nothin to f*ck with

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Andrew McLuhan

@amicusadastra

2 months

we’re currently living the consequences of this.

John Robb

@johnrobb

2 months

Marshall McLuhan: > "When you’re on the telephone, or on radio, or on TV, (or internet), you don’t have a physical body ...When you don’t have a physical body you’re a discarnate being. You have a very different relation to the world around you. And this, I think, has been one…

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Andrew McLuhan

@amicusadastra

11 months

a new medium means a new imagination

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Andrew McLuhan

@amicusadastra

2 months

it’s a mistake to think you can hold on to your values by sheer will. you either maintain or develop an environment which can maintain or develop your values or you change or allow the environment to decay to the point in which those values are incompatible.

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Andrew McLuhan

@amicusadastra

1 month

lot of these mfrs only Partial McLuhan

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Andrew McLuhan

@amicusadastra

2 months

a lot of million dollar ideas are wasted by hundred dollar execution

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Andrew McLuhan

@amicusadastra

3 months

“when invisible, they’re invincible.” w/ @being_on_line

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Andrew McLuhan

@amicusadastra

7 months

artists are generally more important than we realize and less important than they think.

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Andrew McLuhan

@amicusadastra

6 months

We have no tools to protect ourselves when we encounter new technology. None. We are remade. Our previous selves and cultures are carried off on our enthusiasm to embrace the shiny new thing. The medium is the message. We shape our tools and thereafter our tools shape us.

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Andrew McLuhan

@amicusadastra

4 months

“I’m very careful to only predict things which have already happened.”

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Andrew McLuhan

@amicusadastra

11 months

We still don’t have a term to distinguish between the word on the page and the word on the screen, though they are vastly different things. That we don’t speaks volumes of our incomprehension of the nature and effects of technologies.

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Andrew McLuhan

@amicusadastra

2 months

I dream of setting up a McLuhan Institute in somewhere like NYC or SF, seeing if it’s possible to replicate the magic of my space somewhere else.

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Andrew McLuhan

@amicusadastra

3 months

the medium is the message because changes in the environment cause changes in its inhabitants regardless of anyone’s opinion about it.

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Andrew McLuhan

@amicusadastra

1 year

RIP, grandad.

Craig Baird - Canadian History Ehx

@CraigBaird

1 year

Marshall McLuhan died today in 1980. His work is a cornerstone of media theory. He predicted the Internet 30 years before it arrived, and created the term global village. He is most famous for his expression "the medium is the message." He also had a great cameo in Annie Hall

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Andrew McLuhan

@amicusadastra

1 year

may i halve your attention, please

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Andrew McLuhan

@amicusadastra

2 years

An impact of bringing the world to war via mobile devices will be ptsd on a global scale

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Andrew McLuhan

@amicusadastra

3 months

previously, culture was memory now, memory is culture

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