Abhi Shah Profile Banner
Abhi Shah Profile
Abhi Shah

@abhishekshah173

50,555
Followers
1,267
Following
552
Media
9,247
Statuses

Building the fastest-growing community of 8-9 figure DTC founders and executives. Prev. Sharma Brands & beehiiv

NYC
Joined November 2014
Don't wanna be here? Send us removal request.
Pinned Tweet
@abhishekshah173
Abhi Shah
10 months
This might be one of the most overwhelming above-the-fold sections I've ever seen: • too many products in that one photo • no clear connection between the image & headline • the copy is taking two different angles all at once... What's the first thing you'd change here?
Tweet media one
9
0
16
@abhishekshah173
Abhi Shah
2 years
I'm a psychology major. But I've learned 10X more by listening to these podcasts. 10 psych podcasts to help you live a better life:
143
8K
32K
@abhishekshah173
Abhi Shah
2 years
I'm a psychology major. But I've learned 10X more reading these books. 10 psych books that will change your life:
125
3K
17K
@abhishekshah173
Abhi Shah
2 years
McDonald's, Colgate, and Redbull. 3 industry leaders. 1 marketing tactic: Guerilla Marketing. Here's what it is with 10 examples you may not recall:
140
2K
10K
@abhishekshah173
Abhi Shah
2 years
Elon Musk gets sh*t done. In 2021 alone, he doubled his net worth to $271B and became the world's richest man. Here are 10 tips from Musk to get more done and do it faster:
Tweet media one
180
1K
9K
@abhishekshah173
Abhi Shah
1 year
Pricing is 1% Math. And 99% Psychology. Here are 15 Pricing Psychology principles to get your user spending:
177
2K
8K
@abhishekshah173
Abhi Shah
2 years
Most biopics suck. But the right ones will blow your mind. Here's a list of 20 biopics you cannot miss:
89
1K
5K
@abhishekshah173
Abhi Shah
2 years
Apple. IKEA. Amazon. 3 industry leaders. 1 common feature: Marketing Psychology That's why I built this swipe file. It'll teach you more than a $200,000 marketing degree And for the next 24 hours, it's free! Just: • Follow • Reply 'free' And I'll send you the sign-up link
Tweet media one
2K
463
2K
@abhishekshah173
Abhi Shah
2 years
Inside the mind of a master procrastinator By Tim Urban ( @waitbutwhy ) We all procrastinate, but this video will tell you why we do it & how it matters.
18
225
2K
@abhishekshah173
Abhi Shah
2 years
I've read 200+ threads in February. Here's 20 you cannot miss:
51
551
2K
@abhishekshah173
Abhi Shah
1 year
How Rolex turned a non-profit into an $8.3B global brand. 9 psychological tactics Rolex used:
Tweet media one
43
304
2K
@abhishekshah173
Abhi Shah
2 years
Writing daily is hard. Writing good quality is even harder. Here's 20 resources to help you do both:
36
417
2K
@abhishekshah173
Abhi Shah
2 years
TV Shows can change the way you think. But only if you watch the right ones. Here's a list of 20 shows to help you learn, laugh, and grow:
58
395
2K
@abhishekshah173
Abhi Shah
2 years
Apple. IKEA. Amazon. 3 industry leaders. 1 common feature: Marketing Psychology That's why I built this swipe file It'll teach you more than a $200,000 marketing degree And for the next 24 hours, it's free! Just: • Follow • Reply 'free' And I'll send you the sign-up link
Tweet media one
2K
326
2K
@abhishekshah173
Abhi Shah
2 years
Stay optimistic Musk once said, "I'd rather be optimistic and wrong than pessimistic and right." Being optimistic can help you: Remain persistent Motivate your team Enjoy what you are doing Note to self: The optimists will win.
7
174
2K
@abhishekshah173
Abhi Shah
2 years
Inside Job The Big Shot is a great movie, but this film breaks down elements of the 2008 financial crisis in such detail.
Tweet media one
5
172
2K
@abhishekshah173
Abhi Shah
2 years
Our Planet A documentary that highlights both the impact of climate change and the world's natural wonders.
Tweet media one
8
201
2K
@abhishekshah173
Abhi Shah
3 years
Two Indian shopkeepers turn a $100 loan in 1963 into a $400 million electrical company in 2007. Here’s the crazy story of how they built Anchor and sold it to Panasonic👇👇👇
46
365
2K
@abhishekshah173
Abhi Shah
2 years
Seaspiracy Will open your eyes to the severe environmental repercussions of fishing.
Tweet media one
8
211
2K
@abhishekshah173
Abhi Shah
2 years
1/ Redbull's London Trashing In the 1980s, Redbull was struggling to make its mark as an energy drink. So they went around London putting empty Redbulls: • into several trash cans • around nightclubs They built an illusion of popularity to make an impression on customers.
Tweet media one
10
142
2K
@abhishekshah173
Abhi Shah
2 years
Bad Boy Billionaires Deconstructs how a couple of Indian business tycoons fell prey to greed, fraud, and corruption.
Tweet media one
11
187
2K
@abhishekshah173
Abhi Shah
2 years
Citizenfour About Edward Snowden and the NSA spying scandal, this one is a must-see.
Tweet media one
5
156
2K
@abhishekshah173
Abhi Shah
2 years
Email generates $42 for every $1 spent A stunning 4200% ROI So I created a FREE guide with 50 email marketing hacks to help you earn more! Comment "free" on this tweet & I'll DM you a link to the guide right now.
2K
195
1K
@abhishekshah173
Abhi Shah
2 years
Becoming Warren Buffet We all know what a genius he is, but here's the story of how he got there.
Tweet media one
5
151
1K
@abhishekshah173
Abhi Shah
2 years
WeWork: Or the Making and Breaking of a $47 Billion Unicorn We've all heard of WeWork, but here is the turbulent story of the company and its erratic founder.
Tweet media one
3
116
1K
@abhishekshah173
Abhi Shah
2 years
Movies can change the way you think. But only if you look at the right ones. Here's a list of 15 movies that will leave you feeling smarter:
29
235
1K
@abhishekshah173
Abhi Shah
2 years
12 newsletters worth more than a $200,000 business degree:
63
284
1K
@abhishekshah173
Abhi Shah
2 years
Seek negative feedback Pick a conflict and ask a third person to tear it down for you. Ask them what you did wrong and how you could do better. It may hurt at first but can be very valuable in the long run.
13
88
1K
@abhishekshah173
Abhi Shah
2 years
Founders get lonely. But by joining the right communities we can work together & grow faster. So here's 10 FREE startup communities worth joining today:
40
256
1K
@abhishekshah173
Abhi Shah
2 years
All or Nothing Follows Manchester City behind the scenes in their Premier League winning, record-breaking '17-18 season.
Tweet media one
9
134
1K
@abhishekshah173
Abhi Shah
2 years
7/ Mr. Clean's Crossing The contrast in the white strips really helps Mr.Clean's brand stand out. Without even 1 word they have explained exactly what they can do.
Tweet media one
3
53
957
@abhishekshah173
Abhi Shah
2 years
Set stretch goals Stretch goals are targets that sound impossible at first. Whatever you think is realistic, double it! The pressure to push beyond helps you build the necessary skills to get there.
3
60
937
@abhishekshah173
Abhi Shah
2 years
What's one website that changed your life?
322
117
937
@abhishekshah173
Abhi Shah
2 years
Completely stunned…
Tweet media one
46
32
937
@abhishekshah173
Abhi Shah
2 years
Pelé The story of the man who redefined soccer, turning it into "the beautiful game."
Tweet media one
3
92
917
@abhishekshah173
Abhi Shah
2 years
Free Solo Follows a professional rock climber and the first free solo climb of the infamous El Capitan's 900m rock face.
Tweet media one
17
67
908
@abhishekshah173
Abhi Shah
2 years
Want to learn consumer psychology? Study casinos. 8 reasons why the house always wins 🧵
40
182
857
@abhishekshah173
Abhi Shah
2 years
How to speak so that people want to listen By Julian Treasure ( @juliantreasure ) It's filled with vocal exercises and simple tips to make you a powerful speaker.
3
87
837
@abhishekshah173
Abhi Shah
2 years
Thinking Fast & Slow How intuition & slow thinking shape our judgment & can be leveraged. Author: @kahneman_daniel A visual summary:
Tweet media one
7
48
810
@abhishekshah173
Abhi Shah
2 years
Batch your tasks Unlike multitasking, you don't switch between tasks and lose your flow. Instead, you do the tasks that demand a similar mindset together. Eg: Musk processes all communications (emails, slack, etc.) in one sitting.
3
46
798
@abhishekshah173
Abhi Shah
2 years
What makes a good life? Lessons from the longest study on happiness By Robert Waldinger ( @robertwaldinger ) The speaker leverages a 75 y/o study on adult development to demystify the path to a fulfilling life.
4
89
805
@abhishekshah173
Abhi Shah
2 years
Redbull has grown to a $17B company. By marketing in the most unconventional ways. Here are 5 times they shocked the world 🧵
30
175
784
@abhishekshah173
Abhi Shah
2 years
Apple's secret sauce? Copywriting that converts. Here's the 9-step framework Apple uses (that you can steal for free):
Tweet media one
37
107
760
@abhishekshah173
Abhi Shah
2 years
Email generates $42 for every $1 spent - a stunning 4200% ROI. So I created a guide with 50 dead-simple tactics to help you build your business. And for the next 24 hours, it's free! Just: • Follow • Reply 'free' And I'll send you the sign-up link!
Tweet media one
1K
126
748
@abhishekshah173
Abhi Shah
2 years
Amazon's the king of "buy stuff you didn't need." But that's no accident. The website is filled with psychological hacks designed to make you spend more. Here are 10 of them 🧵
Tweet media one
36
153
748
@abhishekshah173
Abhi Shah
2 years
9/ The Colgate Popsicle During Oral Health month, Colgate gave out ice cream to many kids - but with a certain twist. When it was all over, they were faced with a toothbrush-shaped popsicle that read," Don't Forget." Talk about knowing your audience (and guilt-tripping)!
Tweet media one
1
41
746
@abhishekshah173
Abhi Shah
2 years
Share your goals When you share your ambitions, everyone feels like they've got skin in the game. Your colleagues will work harder. Your family will support you better. Your audience will keep you dependable.
5
44
730
@abhishekshah173
Abhi Shah
2 years
Two Indian shopkeepers turn a $100 loan in 1963 into a $400 million electrical company in 2007. Here’s the crazy story of how they built Anchor and sold it to Panasonic👇👇👇
25
137
683
@abhishekshah173
Abhi Shah
2 years
TL;DR Musk's top 10 productivity tips: Stay optimistic Share your goals Set stretch goals Batch your tasks Shower every day Eliminate acronyms Start with critical work Seek negative feedback Prioritize your common sense Communicate in a way that works for you
20
128
685
@abhishekshah173
Abhi Shah
2 years
3/ Domino's Paving For Pizza Domino's started the campaign to protect their pizzas from bumpy roads. Now, they've helped in all 50 American states, showcased community service, and made a strong impression:
Tweet media one
1
39
673
@abhishekshah173
Abhi Shah
2 years
Imagine gamifying your app so well that the govt. files a case against you. Robinhood made it happen... Here's the 7-step (illegal) guide to gamification you can't be using:
Tweet media one
37
86
656
@abhishekshah173
Abhi Shah
2 years
Start with critical work Prioritize tasks that: Unblock your time Unblock others' time Make a visible impact For many that could be going through your email and setting tasks in motion. For me, it's streamlining my calendar and reviewing my emails.
2
39
633
@abhishekshah173
Abhi Shah
2 years
The Test: A New Era for Australia's Team Trails the new Australian Cricket team as they make a comeback from the Sandpaper Scandal of 2018.
Tweet media one
2
55
588
@abhishekshah173
Abhi Shah
2 years
Communicate in a way that works for you Musk prefers email because he is good at it. If you're more persuasive in person then push for that instead. Communicating in a way that works for you is crucial to getting your point across.
4
30
567
@abhishekshah173
Abhi Shah
2 years
Factfulness Ten ways we're wrong about the world, and why things are better than you think. Author: Hans Rosling A visual summary:
Tweet media one
4
38
546
@abhishekshah173
Abhi Shah
2 years
Look for a great boss instead of your 'dream job.' Even if that means an average company. With a good boss, you are guaranteed to grow personally & professionally. With your dream job, you are guaranteed nothing...
8
52
552
@abhishekshah173
Abhi Shah
2 years
Eliminate acronyms Acronyms are supposed to save time and help you work faster. But more often than not, they can lead to misunderstandings. So if it's not a well-recognized acronym, just drop it like it's hot!
3
27
536
@abhishekshah173
Abhi Shah
2 years
TL;DR 10 psych podcasts to live a better life: WorkLife Invisibilia Imposters Choiceology Hidden Brain All In The Mind The Happiness Lab You Are Not So Smart The Psychology Podcast Where Should We Begin?
11
71
530
@abhishekshah173
Abhi Shah
2 years
TL; DR 10 psych books to read: Nudge Hooked Influence Factfulness Made to Stick Atomic Habits The Creative Curve Predictably Irrational Thinking Fast & Slow Psychology of Money
27
104
523
@abhishekshah173
Abhi Shah
2 years
4/ The Axe Effect Their tagline: Spray more, get more. Well-aligned with that promise, they put these stickers up close to exits.
Tweet media one
2
21
494
@abhishekshah173
Abhi Shah
2 years
Where Should We Begin? Improving your romantic relationships with compelling advice. Host: @EstherPerel My favorite episode:
2
30
486
@abhishekshah173
Abhi Shah
2 years
Atomic Habits An easy & proven way to build good habits & break bad ones. Author: @JamesClear A visual summary:
Tweet media one
4
40
490
@abhishekshah173
Abhi Shah
2 years
If your friend is upset, stop and ask them: Do you want to talk about it or do you want to be distracted from it? Let them decide, and act accordingly.
1
32
491
@abhishekshah173
Abhi Shah
2 years
What’s the one YT channel that never fails to blow your mind?
131
77
488
@abhishekshah173
Abhi Shah
2 years
Prioritize your common sense Guidelines are built to help you work better. If they are inhibiting progress or are evidently wrong then just ignore them. Choose your common sense, and make sure the guidelines get changed.
2
32
481
@abhishekshah173
Abhi Shah
2 years
Psychology of Money Timeless lessons on wealth, greed, and happiness. Author: @morganhousel A visual summary:
Tweet media one
2
30
457
@abhishekshah173
Abhi Shah
2 years
Building an online business? Here's 7 psychological elements you need to implement:
44
106
451
@abhishekshah173
Abhi Shah
2 years
The best stats you've ever seen By Hans Rosling With compelling data visuals and eye-opening stats, this man will change your perceptions of the "developing world."
1
51
445
@abhishekshah173
Abhi Shah
2 years
Humans, on average, forget 98% of what they read in just 6 days. But beating the curve is pretty easy. Here are 8 simple steps that have helped me remember what I read:
Tweet media one
16
98
445
@abhishekshah173
Abhi Shah
2 years
The last 4 months, I've written 50+ Twitter threads on all things personal growth. The result: 20 to 20K followers 🚀 Here's a list of my TOP 10 threads in order of popularity:
26
82
436
@abhishekshah173
Abhi Shah
2 years
5/ The Guinness Cue Guinness got their stickers taped around cue sticks at bars. For what is already a standard combo, pool & beer, this acts as the perfect nudge for potential customers.
Tweet media one
3
19
427
@abhishekshah173
Abhi Shah
2 years
How to make stress your friend By Kelly McGonigal ( @kellymcgonigal ) A health psychologist breaks down how we can leverage stress as a strength.
2
48
407
@abhishekshah173
Abhi Shah
2 years
Shower every day Musk was probably joking but if you look good you'll feel good. Showering first every morning: Fills you with energy Makes you more alert Boosts your confidence
Tweet media one
12
21
394
@abhishekshah173
Abhi Shah
2 years
What makes a landing page stick? An attention-grabbing headline. Here are 10 headline formulas to hook your users and keep them scrolling:
39
74
399
@abhishekshah173
Abhi Shah
2 years
The first 20 hours: how to learn anything By Josh Kaufman ( @joshkaufman ) Learning is a skill - here is a tactical approach to learning anything.
1
47
395
@abhishekshah173
Abhi Shah
2 years
IKEA, Subway, and Spotify. 3 revolutionary brands. 1 common marketing tactic: The IKEA effect. Here's how it started and what it could mean for you (and your business):
Tweet media one
21
65
390
@abhishekshah173
Abhi Shah
2 years
Your 20s can change your life. You can build it all up - work, life, joy - or it can all come crashing down. Here are 7 aspects to optimize in your 20s to create the life you want:
26
56
385
@abhishekshah173
Abhi Shah
2 years
Influence The psychology of persuasion. Author: @RobertCialdini A visual summary:
Tweet media one
3
25
394
@abhishekshah173
Abhi Shah
3 years
6 sixes of 6 balls. The 2011 World Cup Man of the Series. And a comeback from cancer. This is the crazy story of the Prince of Cricket 👇👇👇
6
31
364
@abhishekshah173
Abhi Shah
2 years
How to find and do work you love By Scott Dinsmore A career change strategist tells you why and how you can find work in a space that you actually care about.
1
49
382
@abhishekshah173
Abhi Shah
2 years
10/ McDonald's Seed Bomb Ad Made up of California Poppies, this symbol is now illegal to move in the state of California. It's now a fun, evergreen ad with more staying power than any poster.
Tweet media one
3
10
376
@abhishekshah173
Abhi Shah
2 years
That's all the examples I have! And you might have noticed that each of them shares a few features: 1/ cost-effective 2/ brand alignment 3/ a play on the conventional
6
21
372
@abhishekshah173
Abhi Shah
2 years
8/ The Polo Stamp Polo quickly reminded people in the UK of their product. And subtly reinforced their association with freshness.
Tweet media one
1
12
373
@abhishekshah173
Abhi Shah
2 years
Always give the benefit of the doubt When you don't have all the facts, seek the most generous reason for another person's behavior. Eg: If they are driving rashly, assume it's an emergency.
5
31
367
@abhishekshah173
Abhi Shah
2 years
When an interviewer asks for your biggest weakness, think practically. Don't look for personality faults. Instead, say something like, "My biggest weakness regarding this job is a lack of experience in [XYZ] industry." Specific, relevant, & fixable.
2
21
358
@abhishekshah173
Abhi Shah
2 years
The house always wins. Even when it comes to psychology. Here's a list of 10 psychological hacks casinos use to keep you in there, emptying your wallets:
17
57
353
@abhishekshah173
Abhi Shah
2 years
When insulted, ask again. If they insulted you, pretend like you didn't hear them and ask them to repeat. They will either: 1/ Repeat and look bad 2/ Reflect and feel bad
3
31
347
@abhishekshah173
Abhi Shah
2 years
2/ The IHOP Rebranding IHOP took its audience by surprise when it briefly rebranded as IHOB. And the ruse worked: Bringing them 42.5B impressions and $113M+ in earned media value.
Tweet media one
2
19
349
@abhishekshah173
Abhi Shah
2 years
After watching this, your brain will not be the same By Lara Boyd A talk that will change your perception of brain flexibility and how we can shape the brain we want.
1
38
341
@abhishekshah173
Abhi Shah
2 years
For more on that holy trinity of marketing, check out my newsletter: I'll be breaking down the mere exposure effect & 3 ways you can apply it to your work this Thursday! 1,700 people read it, don't miss out:
11
39
333
@abhishekshah173
Abhi Shah
3 years
At 50, an investment banker drops a successful career to pursue her promise. The crazy part? Today she is India's wealthiest self-made, female billionaire. The stunning story of Falguni Nayar and her company's $13 Bn valuation 👇👇👇
13
55
333
@abhishekshah173
Abhi Shah
2 years
Marketing gets easy When your users do it for you Here are 5 simple ways to turn your users into your best marketers:
23
61
329