SRAM's mission is to provide reliable, purpose built, elegant solutions to bring you there. Learn more about SRAM,
#eTapAXS
and our athletes at the link.
Introducing the new Force AXS. Integrated power solutions for road and gravel. Intelligent gear ranges. Redesigned hood shapes that fit a wider range of hand sizes. It’s a departure from everything you thought you knew about the equation of Force:
A best-ever 4th for
@Mads__Pedersen
after a big effort to bridge at the right time 💪. Mads rode a 54T 1x chainring on his Madone to win the sprint from his group.
📸
@CarloAnzolin
We are extremely excited to partner with
@JumboVismaRoad
and
@JumboVismaWomen
in 2023 and beyond. The champions on the men's and women's teams have ambitious goals, and we'll be supporting them with every pedal stroke. See the full build video:
Meet Rival eTap AXS. It features the technology modern riders want—intuitive wireless shifting, innovative gearing, integrated power measurement, AXS connectivity, and hydraulic disc brakes, now more attainable than ever and available now. Full details:
Doing what we can. SRAM has partnered with Ascension and Community Hospitals in the Indianapolis area to produce PPE. We are currently helping to produce 2,000+ protective masks per day and have capacity for more.
#millionmaskchallenge
As the US leg of the CX World Cup comes to a close Sunday, so does
@jolandaneff
's CX season. Her seamless transition from Olympics to CX shows why she's good as gold. In between selfies with fans, we sat down with her in Waterloo to chat: 📸
@cyclephotos
The last time we were with
@f_cancellara
he did the Flanders-Roubaix double. Now we're partnering to support his programs focused on getting more people on bikes. His new
@Ride_BMC
bike with RED eTap AXS celebrates his world titles with a little rainbow flourish.
We are very proud to announce our partnership with
@Movistar_Team
for the next two years! The men's and women's WorldTour teams will be riding
#eTapAXS
disc brakes and their choice of
@ZippSpeed
wheels.
A bike that can climb as well as it can quickly crush cobbles,
@LotteKopecky
's S-Works Tarmac SL7 crossed the line in Flanders first by a big margin with RED
#eTapAXS
50/37 chainrings and a 10-33T cassette. Relive the
@teamsdworx
win: 📸
@CarloAnzolin
A new sponsor and colors means an incredible new paint job for the
@teamsdworx
fleet of
@iamspecialized
Tarmac SL7s. Jolien D'hoore will run 48/35 chainrings and a 10-33 cassette on her RED eTap AXS HRD group.
#eTap
AXS
📷
@GettyImages
Introducing SRAM Apex. Wireless AXS or mechanical DoubleTap shifting, XPLR or Eagle range. Apex connects you to your bike with 1x12 shifting in a package that brings the party. AXS is available now, with mechanical groups coming in September. Learn more:
"When I started as a bike rider, people would ask me if I would do the Tour de France. I had to say no, we don’t have that race."
@demivollering
, already a Classic winner, now dreams of yellow.
@TourDeJose
chatted with the
@teamsdworx
star:
📸
@GettySport
This Saturday's World Championships road race marks the final race of
@AnnavdBreggen
's legendary career. Anna built a reputation as a racer who was strong and smart, but also totally selfless. Chapeau Anna, it's been an amazing ride.
📷
@GettySport
Bikes built to go to the Hell of the North and back. So would you go 2x or 1x tomorrow? Either way, our legs wouldn’t stand a chance.
#eTapAXS
📸
@CarloAnzolin
SRAM is thrilled to receive the Design and Innovation Award 2018 for SRAM RED eTap HRD! It's been a tremendous effort over many years to engineer a product with so many innovative features to simplify and improve the ride. Thanks to everyone that made this product a reality!