Introducing 877-HEY-RARE our feel-good phone line!
In honor of Mental Health Awareness Month, we invite you to pick up the phone. It’s always a good call.
For immediate support, call the National Suicide Prevention Lifeline at 988. Outside the U.S. visit
We stan when
@selenagomez
taps into her inner makeup artist 😍. A statement lip + bold winged liner + full brows = Selena's signature look. What are your Rare Beauty staples? Reply to this tweet!
Magic is made when we come together to support and uplift one another.
Reply to this tweet, tag a bestie and remind them that they’re perfect just the way they are.❤️
#WeAreRare
VOTE 👏 VOTE 👏 VOTE 👏. Not voting is not an option! Thank you
@selenagomez
for inspiring us all to do good!
Visit to learn more about the voting process and why it's important.
@whenweallvote
Wishing our founder
@selenagomez
a very happy birthday! 🥳 It’s been one year since we launched Rare Impact, our commitment to provide people access to the resources they need to support their mental health.
With a soft pinch of color and shine that stays comfy—never sticky—all day, feel alive with color everywhere you go.
NEW Soft Pinch Tinted Lip Oil is available March 30 at 12 AM PT or shop it early only on the
@sephora
app March 29 at 12 AM PT.
Today’s
#rarereminder
. For those who are new here, a
#rarereminder
is a daily affirmation that evokes positivity. Think of it as a love letter to yourself; a reminder that boosts self-confidence.
@SelenaGomez
does this to feel good.❤️ Tag a friend who could use this.
.
@SelenaGomez
is sharing her 5 fav products from the collection on IGTV. To celebrate, we’re giving away a set of her favorites. 🎉 RT and follow
@rarebeauty
for a chance to win.
Winner chosen at random on 9/7 at 5PM PT. Good luck! Open internationally.
WE'RE GOING GLOBAL Y'ALL!! 🎉👏
It’s finally happening this summer, & we're thankful to all our international community members for being so patient with us.
Get excited, because Rare Beauty will be available this summer online & in-stores at the following
@sephora
locations ⬇️
Happy birthday to our incredible founder,
@selenagomez
! We admire your powerful vulnerability and how you inspire so many of us to do good. We can’t wait to make a difference together. We love you!
With gratitude, your Rare Beauty team
#28yearsofSelena
#HappyBirthdaySelenaGomez
Introducing the NEW Positive Light Silky Touch Highlighter + Brush. ✨
This innovative powder highlighter gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Shop it early, exclusively only on the
@sephora
app!
Drum roll for the moment you’ve all been waiting for…. 🥁 Rare Beauty has officially LAUNCHED & WE’RE LIVE!! 🎉 Comment below which product you're most excited to try!
Available now only
@Sephora
and
You asked for more neutral eyeshadows, and
@selenagomez
DELIVERED! 👏 Introducing the NEW Discovery Eyeshadow Palette in True to Myself—7 rich, blendable, easy-to-wear shades in a range of finishes for all to love.
3 reasons why
@selenagomez
loves Lip Soufflé Matte Lip Cream:
💥 Intense color
☁️ Feels like a cloud on your lips
😘 Comfortable enough to wear all day
Selena is wearing the shade Inspire.
This is our imperfect circle – it represents the beauty in imperfection and it’s the heart of everything we do. It’s a reminder to all of us not to strive for perfection, but instead embrace what makes you unique and different.💕
Coming September 3rd only
@Sephora
A thread of some of my favorite memories from our first
@rarebeauty
photoshoot in January. Grateful to have such an incredible team who also believes in the beauty of being vulnerable and embracing what makes you you. Xo, Selena
“I think we can challenge the beauty norm by changing the conversation & celebrating what makes each of us unique...That’s why I’m so passionate about self-acceptance and self-love.” ❤️
@selenagomez
named one of
@glossyco
's 2020 beauty change makers. 🙌
JUST LANDED
@SEPHORABRASIL
📍🇧🇷
This is makeup made to feel good in, without hiding what makes you unique.
You can now try the weightless, feel-good formulas online and in-stores only
@SephoraBrasil
.
For a next-level POP 🤩 of color,
@selenagomez
likes to dampen her eyeshadow brush with Always An Optimist 4-in-1 Mist before applying the Confident Energy Eyeshadow Palette.
What are some tricks you've tried with your palette? Sharing is caring.👇
We won our first-ever People's Voice Winner
@TheWebbyAwards
in fashion & beauty social. We couldn't have done it without the immense support from our loving community!❤️
Shout out to our besties, our stellar Rare Beauty team and everyone that voted!🎉👏
🎉 JUST LAUNCHED 🎉 Get first access to shop the three new shades of Soft Pinch Liquid Blush today, December 8, exclusively on the
@Sephora
app.
Hope - nude mauve (dewy)
Encourage - soft neutral pink (dewy)
Believe - true mauve (dewy)
@selenagomez
Huge congrats to our founder
@selenagomez
for being highlighted as one of
@glossyco
's Gen-Z names defining beauty! 🎉👏
Click the link to read more and learn about this stellar group of change-makers!
USE KIND WORDS. It’s as easy as applying lipstick.😉
Kind Words Matte Lipstick and Lip Liner drops globally 7/7 at 12am ET only
@sephora
,
@space_nk
, and !
I’m excited to share we’re hiring a Director of Social Impact. This is such an important role to me and at the heart of everything we do here at Rare. Check out the link to learn more about it. -SG
Staying positive, writing rare reminders and leaving them around the house just like
@selenagomez
. Positivity is not cancelled.👍 Share your
#RareReminder
!
Happy 30th birthday to our Founder
@selenagomez
! 🎂
You continuously inspire us to embrace our uniqueness, find power in being vulnerable, and spread kindness to others. We're forever grateful for you. ❤️
Let’s celebrate by leaving her kind words below ⬇️
#usekindwords
Happy World Mental Health Day, friends! 🎉 Come hang with us all day long for our first ever Mental Health Social Summit. Today we continue to acknowledge the importance of taking care of our mental health. Head to our IG & follow along!
#WorldMentalHealthDay
Happy
#MentalHealthActionDay
! Our founder,
@selenagomez
needs your help to mitigate the mental health crisis by providing mental health services in school. Join us in making an impact by signing our petition:
RT & tag a friend!
The Stay Vulnerable Collection in Nearly Rose is a made-for-all pink shade that we can't get enough of! 😍
The Stay Vulnerable Melting Blush feels as soft as it looks on each of these ladies! Let's get into their full looks:
We appreciate the love everyone has for the brand, but we do not stand for tearing anyone down. We believe in positivity and supporting one another – even if you disagree with their opinion. ❤️
Stay Vulnerable Melting Blush is a liquid-like cream blush with a satin finish, that melts on contact for a weightless wash of color.
Soft Pinch Liquid Blush is a long-lasting liquid blush that comes in dewy or matte finishes. It's super pigmented so a little goes a long way.❤️
#StayVulnerable
GIVEAWAY🎉
TWO lucky winners will receive the NEW Stay Vulnerable Collection AND the crossbody makeup bag 🙌
💖RT this tweet
💖Reply to this tweet with
#StayVulnerable
💖Follow us
Winner chosen at random on 1/25 @ 9AM PT. Open internationally!
HOLD THE PHONE 🤭
@selenagomez
is sharing her fave tips and tricks to create her signature look: a statement lip, defined eyes, and full brows. Run over to our YouTube channel for a first look 👀
🎉 JUST DROPPED: Perfect Strokes Universal Volumizing Mascara.
Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.
We believe that learning about mental health is just as important as any other subject. That’s why, in honor of Mental Health Awareness Month next month, we’re launching the
#MentalHealth101
campaign. 👏
JUST DROPPED: limited-edition Lip Soufflé Matte Lip Cream in Kindness. 🎉
100% of sales will go to the Rare Impact Fund. Take part in our efforts to expand mental health services in undeserved communities and shop it now only at .
#rareimpact
The Perfect Strokes Universal Volumizing Mascara has a unique curvy brush that holds the perfect amount of formula to give buildable, weightless volume no matter your lash type. Launching TONIGHT at 9 PM PT
@Sephora
and . ✨
We’re proud to announce we’ve taken the pledge to become a
@namicommunicate
StigmaFree Company! What does this mean? We’re committed to prioritizing mental health in the workplace and ending the stigma associated with it.
#WeAreStigmaFree
Community First Impressions 👀
We can't wait to share what's coming soon! We sent our new collection to a few of you early (thanks for keeping a secret!) and your first impressions were too good not to share!
Loved all of your reactions!
We’re proud to introduce our Rare Beauty Mental Health Council! The Council will help guide the company’s strategy to help address the gaps in mental health services for underserved communities. We're honored to work alongside them.❤️
#rareimpact