Rare Beauty Profile Banner
Rare Beauty Profile
Rare Beauty

@rarebeauty

185,833
Followers
141
Following
629
Media
3,170
Statuses

Makeup made to feel good in, without hiding what makes you unique. 1% of all sales go to support mental health. @Sephora @Space_NK

Joined January 2020
Don't wanna be here? Send us removal request.
Pinned Tweet
@rarebeauty
Rare Beauty
10 days
Introducing 877-HEY-RARE our feel-good phone line! In honor of Mental Health Awareness Month, we invite you to pick up the phone. It’s always a good call. For immediate support, call the National Suicide Prevention Lifeline at 988. Outside the U.S. visit
Tweet media one
Tweet media two
Tweet media three
Tweet media four
26
88
311
@rarebeauty
Rare Beauty
3 years
New look. Need to pick new Rare Beauty lip and blush shades now 💓 @selenagomez
Tweet media one
1K
5K
36K
@rarebeauty
Rare Beauty
4 years
That feeling when you’re less than 48 hours away from LAUNCH DAY! 🎉
Tweet media one
339
3K
35K
@rarebeauty
Rare Beauty
4 years
We stan when @selenagomez taps into her inner makeup artist 😍. A statement lip + bold winged liner + full brows = Selena's signature look. What are your Rare Beauty staples? Reply to this tweet!
Tweet media one
524
3K
32K
@rarebeauty
Rare Beauty
4 years
Reply to this tweet if you’re tuning in 👀 #BLACKPINK
@selenagomez
Selena Gomez
4 years
Special delivery! ICE CREAM song and video are out August 28th. 🍦🚐 @BLACKPINK
7K
74K
252K
1K
6K
30K
@rarebeauty
Rare Beauty
4 years
Playing with makeup sometimes just feels good. 💖
Tweet media one
579
3K
30K
@rarebeauty
Rare Beauty
3 years
Wait, hold the phone. 😱
@PopCrave
Pop Crave
3 years
. @BillieEilish wore @SelenaGomez ’s @RareBeauty makeup line for her @VanityFair shoot. 💕
Tweet media one
Tweet media two
286
1K
13K
181
2K
23K
@rarebeauty
Rare Beauty
2 years
And she's officially a #GRAMMYs nominee! 😍 Congratulations to our QUEEN @selenagomez on Revelación being nominated for Best Latin Pop Album. 👏👏👏
Tweet media one
Tweet media two
286
4K
22K
@rarebeauty
Rare Beauty
4 years
Magic is made when we come together to support and uplift one another. Reply to this tweet, tag a bestie and remind them that they’re perfect just the way they are.❤️ #WeAreRare
Tweet media one
368
2K
22K
@rarebeauty
Rare Beauty
4 years
VOTE 👏 VOTE 👏 VOTE 👏. Not voting is not an option! Thank you @selenagomez for inspiring us all to do good! Visit to learn more about the voting process and why it's important. @whenweallvote
Tweet media one
272
1K
22K
@rarebeauty
Rare Beauty
3 years
Wishing our founder @selenagomez a very happy birthday! 🥳 It’s been one year since we launched Rare Impact, our commitment to provide people access to the resources they need to support their mental health.
Tweet media one
375
3K
22K
@rarebeauty
Rare Beauty
1 year
With a soft pinch of color and shine that stays comfy—never sticky—all day, feel alive with color everywhere you go. NEW Soft Pinch Tinted Lip Oil is available March 30 at 12 AM PT or shop it early only on the @sephora app March 29 at 12 AM PT.
Tweet media one
Tweet media two
562
2K
19K
@rarebeauty
Rare Beauty
3 years
. @selenagomez and the nourshing, pillow-soft balm that is With Gratitude Dewy Lip Balm = a dynamic duo 😍💋.
Tweet media one
267
2K
19K
@rarebeauty
Rare Beauty
4 years
👀 @selenagomez spotted wearing Rare Beauty for her latest video ‘Boyfriend’. makeup by @MelissaMtheMUA
Tweet media one
315
3K
18K
@rarebeauty
Rare Beauty
3 years
LOOK 👏 AT 👏 HER 👏 NOW 🤩. @selenagomez wearing all Rare Beauty 💄 @hungvanngo 💇 hairbyorlandopita 💅🏻 Pattie Yankee 👗 Kate Young Selena’s #rareroutine ⬇️
Tweet media one
242
2K
16K
@rarebeauty
Rare Beauty
4 years
Today’s #rarereminder . For those who are new here, a #rarereminder is a daily affirmation that evokes positivity. Think of it as a love letter to yourself; a reminder that boosts self-confidence. @SelenaGomez does this to feel good.❤️ Tag a friend who could use this.
Tweet media one
333
2K
16K
@rarebeauty
Rare Beauty
3 years
. @selenagomez + Soft Pinch Liquid Blush = a DREAM team 😍☁️. @CRFASHIONBOOK . Selena is wearing the shade Bliss.
Tweet media one
260
1K
15K
@rarebeauty
Rare Beauty
3 years
🙌🏿🙌🏾🙌🏽🙌🏼🙌🏻 @selenagomez
Tweet media one
213
3K
15K
@rarebeauty
Rare Beauty
4 years
. @SelenaGomez is sharing her 5 fav products from the collection on IGTV. To celebrate, we’re giving away a set of her favorites. 🎉 RT and follow @rarebeauty for a chance to win. Winner chosen at random on 9/7 at 5PM PT. Good luck! Open internationally.
1K
5K
15K
@rarebeauty
Rare Beauty
3 years
SAVE THE DATE: JULY 1ST, 2021 🥳. We’re going global besties! You’ll be able to find us at a @sephora near you!
385
2K
15K
@rarebeauty
Rare Beauty
3 years
WE'RE GOING GLOBAL Y'ALL!! 🎉👏 It’s finally happening this summer, & we're thankful to all our international community members for being so patient with us. Get excited, because Rare Beauty will be available this summer online & in-stores at the following @sephora locations ⬇️
725
2K
14K
@rarebeauty
Rare Beauty
4 years
Our Lip Souffle Matte Cream Lipstick in 'Inspire' is truly THAT GIRL 💋 @selenagomez
Tweet media one
85
1K
14K
@rarebeauty
Rare Beauty
4 years
Happy birthday to our incredible founder, @selenagomez ! We admire your powerful vulnerability and how you inspire so many of us to do good. We can’t wait to make a difference together. We love you! With gratitude, your Rare Beauty team #28yearsofSelena #HappyBirthdaySelenaGomez
Tweet media one
445
3K
14K
@rarebeauty
Rare Beauty
2 years
BTS with @selenagomez for the #sagawards 🤩💫
Tweet media one
191
2K
14K
@rarebeauty
Rare Beauty
3 years
Can you guess what's coming?
449
2K
14K
@rarebeauty
Rare Beauty
1 year
Introducing the NEW Positive Light Silky Touch Highlighter + Brush. ✨ This innovative powder highlighter gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts. Shop it early, exclusively only on the @sephora app!
Tweet media one
Tweet media two
390
2K
14K
@rarebeauty
Rare Beauty
4 years
This is makeup made to feel good in, without hiding what makes you unique. Coming September 3rd only to @Sephora , @sephoracanada , @sephoramx and . #sephora #sephorainjcp
313
2K
13K
@rarebeauty
Rare Beauty
2 years
WE'RE COMING BRAZIL 🇧🇷🥳 Arriving August 3rd only @sephorabrasil .
765
2K
13K
@rarebeauty
Rare Beauty
3 years
🎶 Look so good yeah, look so sweeet 🍦🎶 Who remembers @selenagomez 's iconic look in the Ice Cream music video with @ygofficialblink 🤩
Tweet media one
254
2K
13K
@rarebeauty
Rare Beauty
4 years
Drum roll for the moment you’ve all been waiting for…. 🥁 Rare Beauty has officially LAUNCHED & WE’RE LIVE!! 🎉  Comment below which product you're most excited to try! Available now only @Sephora and
Tweet media one
410
2K
13K
@rarebeauty
Rare Beauty
3 years
You asked for more neutral eyeshadows, and @selenagomez DELIVERED! 👏 Introducing the NEW Discovery Eyeshadow Palette in True to Myself—7 rich, blendable, easy-to-wear shades in a range of finishes for all to love.
Tweet media one
Tweet media two
Tweet media three
223
2K
12K
@rarebeauty
Rare Beauty
4 years
Proud is an understatement 🤩🎉 Congratulations @selenagomez
@selenagomez
Selena Gomez
4 years
🥰
Tweet media one
8K
42K
429K
66
1K
12K
@rarebeauty
Rare Beauty
4 years
3 reasons why @selenagomez loves Lip Soufflé Matte Lip Cream: 💥 Intense color ☁️ Feels like a cloud on your lips 😘 Comfortable enough to wear all day Selena is wearing the shade Inspire.
168
1K
12K
@rarebeauty
Rare Beauty
4 years
2 years in the making, we got this down to a fine art. Coming September 3rd only @Sephora and .
Tweet media one
218
2K
11K
@rarebeauty
Rare Beauty
4 years
Currently listening to Past Life on repeat. Leave a 🌺 if you are too. ps. 👀 @selenagomez wearing Rare Beauty repost: gomessorgohome
Tweet media one
Tweet media two
Tweet media three
425
1K
11K
@rarebeauty
Rare Beauty
4 years
Coming 10.9. Are you ready? 👀 Only @sephora , #SephoraInJCP and #Sephora
355
2K
11K
@rarebeauty
Rare Beauty
3 years
A quick refresh with Always An Optimist 4-In-1 Mist makes all the difference. Have you checked out @selenagomez 's @CRFASHIONBOOK issue? It’s out now!
Tweet media one
194
1K
11K
@rarebeauty
Rare Beauty
4 years
This is our imperfect circle – it represents the beauty in imperfection and it’s the heart of everything we do. It’s a reminder to all of us not to strive for perfection, but instead embrace what makes you unique and different.💕 Coming September 3rd only @Sephora
Tweet media one
255
2K
11K
@rarebeauty
Rare Beauty
4 years
A thread of some of my favorite memories from our first @rarebeauty photoshoot in January. Grateful to have such an incredible team who also believes in the beauty of being vulnerable and embracing what makes you you. Xo, Selena
214
2K
11K
@rarebeauty
Rare Beauty
4 years
We love a good #rarereminder . Here’s a thread of reminders to help you get through the day 😊:
464
2K
11K
@rarebeauty
Rare Beauty
3 years
!!! 3 MORE DAYS until we begin going internationally. Who’s ready?
Tweet media one
226
1K
11K
@rarebeauty
Rare Beauty
3 years
Perfect Strokes Universal Volumizing Mascara launches 8/30 at 9pm PT only @Sephora and . Join the waitlist:
Tweet media one
116
1K
11K
@rarebeauty
Rare Beauty
3 years
“I think we can challenge the beauty norm by changing the conversation & celebrating what makes each of us unique...That’s why I’m so passionate about self-acceptance and self-love.” ❤️ @selenagomez named one of @glossyco 's 2020 beauty change makers. 🙌
Tweet media one
222
1K
10K
@rarebeauty
Rare Beauty
3 years
📍 #sephorachampselysees Keep tagging us in your pics with #SephoraLovesRareBeauty
Tweet media one
175
1K
10K
@rarebeauty
Rare Beauty
3 years
We’re keeping this energy all week @selenagomez . 🙌🏿🙌🏾🙌🏽🙌🏼🙌🏻
109
994
10K
@rarebeauty
Rare Beauty
3 years
TOMORROW🎉😍
246
1K
10K
@rarebeauty
Rare Beauty
2 years
JUST LANDED @SEPHORABRASIL 📍🇧🇷 This is makeup made to feel good in, without hiding what makes you unique. You can now try the weightless, feel-good formulas online and in-stores only @SephoraBrasil .
Tweet media one
366
1K
10K
@rarebeauty
Rare Beauty
3 years
For a next-level POP 🤩 of color, @selenagomez likes to dampen her eyeshadow brush with Always An Optimist 4-in-1 Mist before applying the Confident Energy Eyeshadow Palette. What are some tricks you've tried with your palette? Sharing is caring.👇
161
852
10K
@rarebeauty
Rare Beauty
3 years
We won our first-ever People's Voice Winner @TheWebbyAwards in fashion & beauty social. We couldn't have done it without the immense support from our loving community!❤️ Shout out to our besties, our stellar Rare Beauty team and everyone that voted!🎉👏
Tweet media one
152
1K
10K
@rarebeauty
Rare Beauty
2 years
🎉 JUST LAUNCHED 🎉 Get first access to shop the three new shades of Soft Pinch Liquid Blush today, December 8, exclusively on the @Sephora app. Hope - nude mauve (dewy) Encourage - soft neutral pink (dewy) Believe - true mauve (dewy) @selenagomez
Tweet media one
Tweet media two
226
1K
10K
@rarebeauty
Rare Beauty
3 years
Almost here! 🎉 Meet the all-new Stay Vulnerable Collection, made up of 5 universally flattering, easy-to-match shades for eyes, cheeks, & lips. ✨ Stay Vulnerable Liquid Eyeshadow ✨ Stay Vulnerable Melting Blush ✨ Stay Vulnerable Glossy Lip Balm
Tweet media one
Tweet media two
Tweet media three
Tweet media four
228
1K
9K
@rarebeauty
Rare Beauty
3 years
Huge congrats to our founder @selenagomez for being highlighted as one of @glossyco 's Gen-Z names defining beauty! 🎉👏 Click the link to read more and learn about this stellar group of change-makers!
Tweet media one
183
1K
9K
@rarebeauty
Rare Beauty
4 years
ICE CREAM QUEEN 😍🍦 @selenagomez wearing @rarebeauty in the ‘Ice Cream’ premiere video. Who else tuned in? Stream ‘Ice Cream’ NOW. @blackpinkofficial #SELPINK
Tweet media one
193
2K
9K
@rarebeauty
Rare Beauty
2 years
USE KIND WORDS. It’s as easy as applying lipstick.😉 Kind Words Matte Lipstick and Lip Liner drops globally 7/7 at 12am ET only @sephora , @space_nk , and !
Tweet media one
Tweet media two
241
1K
9K
@rarebeauty
Rare Beauty
1 year
Coming soon 👀
Tweet media one
393
914
9K
@rarebeauty
Rare Beauty
4 years
Thank you @iamwellandgood for talking to us & @NAMICommunicate about how we want to help beauty become #stigmafree . Amazing beauty brands have joined us already! Selena Gomez’s Rare Beauty Is Pushing for Real Change—Here’s How via @iamwellandgood .
137
984
9K
@rarebeauty
Rare Beauty
4 years
Now that's a RARE BEAUTY 😍. @selenagomez
Tweet media one
116
798
9K
@rarebeauty
Rare Beauty
4 years
I’m excited to share we’re hiring a Director of Social Impact. This is such an important role to me and at the heart of everything we do here at Rare. Check out the link to learn more about it. -SG
Tweet media one
160
1K
9K
@rarebeauty
Rare Beauty
4 years
Staying positive, writing rare reminders and leaving them around the house just like @selenagomez . Positivity is not cancelled.👍 Share your #RareReminder !
154
2K
9K
@rarebeauty
Rare Beauty
2 years
Forever grateful. ❤️ @selenagomez
Tweet media one
Tweet media two
117
978
9K
@rarebeauty
Rare Beauty
2 years
Happy 30th birthday to our Founder @selenagomez ! 🎂 You continuously inspire us to embrace our uniqueness, find power in being vulnerable, and spread kindness to others. We're forever grateful for you. ❤️ Let’s celebrate by leaving her kind words below ⬇️ #usekindwords
Tweet media one
396
2K
9K
@rarebeauty
Rare Beauty
4 years
Tweet media one
83
1K
8K
@rarebeauty
Rare Beauty
4 years
Happy World Mental Health Day, friends! 🎉 Come hang with us all day long for our first ever Mental Health Social Summit. Today we continue to acknowledge the importance of taking care of our mental health. Head to our IG & follow along! #WorldMentalHealthDay
Tweet media one
215
1K
8K
@rarebeauty
Rare Beauty
3 years
When the sunlight hits, it just shines different ✨. Coming 1/7 only @sephora and
Tweet media one
269
966
8K
@rarebeauty
Rare Beauty
3 years
Happy #MentalHealthActionDay ! Our founder, @selenagomez needs your help to mitigate the mental health crisis by providing mental health services in school. Join us in making an impact by signing our petition: RT & tag a friend!
109
1K
8K
@rarebeauty
Rare Beauty
3 years
The Stay Vulnerable Collection in Nearly Rose is a made-for-all pink shade that we can't get enough of! 😍 The Stay Vulnerable Melting Blush feels as soft as it looks on each of these ladies! Let's get into their full looks:
Tweet media one
Tweet media two
Tweet media three
Tweet media four
71
698
8K
@rarebeauty
Rare Beauty
3 years
THE COUNTDOWN HAS BEGUN! Less than 48 hours until we start going international! Reply with a 🎉 if you're ready! #SephoraLovesRareBeauty makeup by @hungvanngo for July 2021 cover of @vogueaustralia and @voguesingapore
Tweet media one
200
968
8K
@rarebeauty
Rare Beauty
3 years
Friday mood @selenagomez .
100
1K
8K
@rarebeauty
Rare Beauty
4 years
We appreciate the love everyone has for the brand, but we do not stand for tearing anyone down. We believe in positivity and supporting one another – even if you disagree with their opinion. ❤️
418
1K
7K
@rarebeauty
Rare Beauty
4 years
It’s the pink lip for us 😍
@selenagomez
Selena Gomez
4 years
@rarebeauty September 3rd
Tweet media one
1K
3K
16K
253
821
7K
@rarebeauty
Rare Beauty
3 years
Stay Vulnerable Melting Blush is a liquid-like cream blush with a satin finish, that melts on contact for a weightless wash of color. Soft Pinch Liquid Blush is a long-lasting liquid blush that comes in dewy or matte finishes. It's super pigmented so a little goes a long way.❤️
@popstarjada
jada
3 years
@Cynth_pop_ @rarebeauty how does this new blush formula differentiate from the liquid blush?
0
6
23
154
683
7K
@rarebeauty
Rare Beauty
3 years
#StayVulnerable GIVEAWAY🎉 TWO lucky winners will receive the NEW Stay Vulnerable Collection AND the crossbody makeup bag 🙌 💖RT this tweet 💖Reply to this tweet with #StayVulnerable 💖Follow us Winner chosen at random on 1/25 @ 9AM PT. Open internationally!
Tweet media one
Tweet media two
9K
5K
7K
@rarebeauty
Rare Beauty
4 years
HOLD THE PHONE 🤭 @selenagomez is sharing her fave tips and tricks to create her signature look: a statement lip, defined eyes, and full brows. Run over to our YouTube channel for a first look 👀
174
985
7K
@rarebeauty
Rare Beauty
3 years
🎉 JUST DROPPED: Perfect Strokes Universal Volumizing Mascara. Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.
91
969
7K
@rarebeauty
Rare Beauty
3 years
We believe that learning about mental health is just as important as any other subject. That’s why, in honor of Mental Health Awareness Month next month, we’re launching the #MentalHealth101 campaign. 👏
Tweet media one
Tweet media two
55
2K
7K
@rarebeauty
Rare Beauty
4 years
Have you seen @selenagomez featured on the cover of @allure #AllureBestOfBeauty issue? 😍 Yes, @selenagomez did all of her own makeup looks using Rare Beauty products with direction from @hungvanngo . DREAM TEAM! Check out Selena’s feature in Allure!
Tweet media one
92
1K
7K
@rarebeauty
Rare Beauty
3 years
JUST DROPPED: limited-edition Lip Soufflé Matte Lip Cream in Kindness. 🎉 100% of sales will go to the Rare Impact Fund. Take part in our efforts to expand mental health services in undeserved communities and shop it now only at . #rareimpact
Tweet media one
Tweet media two
104
821
7K
@rarebeauty
Rare Beauty
4 years
Our founder will be a 2020 Leading Ladies of Entertainment honoree at the @latingrammys . 🤩 Congrats, @selenagomez 🎉
Tweet media one
111
1K
7K
@rarebeauty
Rare Beauty
3 years
Season 3 of #SelenaAndChef is here! Excited to see what @selenagomez has cooked up. 👩🏻‍🍳Who’s watching with us?! @hbomax
Tweet media one
55
648
7K
@rarebeauty
Rare Beauty
4 years
Tag a friend who needs a #rarereminder . 💌
Tweet media one
Tweet media two
Tweet media three
237
1K
7K
@rarebeauty
Rare Beauty
4 years
👀
Tweet media one
198
1K
6K
@rarebeauty
Rare Beauty
3 years
The Perfect Strokes Universal Volumizing Mascara has a unique curvy brush that holds the perfect amount of formula to give buildable, weightless volume no matter your lash type. Launching TONIGHT at 9 PM PT @Sephora and . ✨
Tweet media one
Tweet media two
79
850
7K
@rarebeauty
Rare Beauty
1 year
NEW Soft Pinch Tinted Lip Oil has arrived! Feeling alive with color after Founder @selenagomez 's 🔥 #rareroutine wearing the shade Honesty. Shop the 8 shades now only @sephora , Sephora @kohls , @spacenk , and
Tweet media one
119
798
7K
@rarebeauty
Rare Beauty
3 years
👋 you! Stop scrolling a sec and introduce yourself! 😊 Find someone in the comments, tag them, and say hello! We’re all friends here. #WeAreRare
Tweet media one
513
593
6K
@rarebeauty
Rare Beauty
4 years
We’re still not over @selenagomez ’s looks from @Allure_magazine #AllureBestOfBeauty issue 🤩
Tweet media one
60
816
6K
@rarebeauty
Rare Beauty
3 years
BTS look of @selenagomez 's newest single De Una Vez.🎶 Comment 🌸 below if you're loving this just as much as we are. You can stream De Una Vez now!
Tweet media one
204
994
6K
@rarebeauty
Rare Beauty
4 years
Congratulations to our leading lady 😉🎉 @selenagomez
@LatinGRAMMYs
The Latin Recording Academy / Latin GRAMMYs
4 years
¡Felicidades @selenagomez ! 🎶👏 Leading Ladies of Entertainment 2020 #LatinGRAMMY
Tweet media one
724
4K
23K
96
754
6K
@rarebeauty
Rare Beauty
4 years
We’re proud to announce we’ve taken the pledge to become a  @namicommunicate  StigmaFree Company! What does this mean? We’re committed to prioritizing mental health in the workplace and ending the stigma associated with it. #WeAreStigmaFree
Tweet media one
77
924
6K
@rarebeauty
Rare Beauty
3 years
Community First Impressions 👀 We can't wait to share what's coming soon! We sent our new collection to a few of you early (thanks for keeping a secret!) and your first impressions were too good not to share! Loved all of your reactions!
138
742
6K
@rarebeauty
Rare Beauty
4 years
We’re proud to introduce our Rare Beauty Mental Health Council! The Council will help guide the company’s strategy to help address the gaps in mental health services for underserved communities. We're honored to work alongside them.❤️ #rareimpact
Tweet media one
77
870
6K
@rarebeauty
Rare Beauty
3 years
. @selenagomez giving a lil’ soft glam 🤩 and wearing all Rare Beauty on on her @hbomax Friendsgiving special out now! #SelenaAndChef
Tweet media one
75
582
6K
@rarebeauty
Rare Beauty
3 years
Good morning, stream #DeUnaVez if it makes you feel good. 😊🌺
239
955
6K
@rarebeauty
Rare Beauty
3 years
Your future needs you, your past doesn't. 🗣 A word. A memoir. A #rarereminder by ours truly @selenagomez . Tag us in your #rarereminder !
Tweet media one
133
1K
6K
@rarebeauty
Rare Beauty
4 years
We love you! But, don’t hurt yourself, girl 😂❤️
@shelleysversion
shelley ˚౨ৎ˚
4 years
selenators on their way to sephora on september 3rd to buy #rarebeauty
36
202
1K
119
687
6K