Moshe Isaacian @MosheIsaacian Twitter profile

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Moshe Isaacian

@MosheIsaacian

10 months

The devil works hard, but @Barbie ’s marketing team is INSANE Small visual thread of all their awesome work as of late:

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Moshe Isaacian

@MosheIsaacian

11 months

When the advertising is TOO relevant

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Moshe Isaacian

@MosheIsaacian

10 months

1) Just announced today: an @Xbox themed console with the Barbie playhouse look on top

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Moshe Isaacian

@MosheIsaacian

10 months

@Xbox 2) Barbie Dreamhouse that was built in Malibu. It’s massive

John Schreiber

@johnschreiber

10 months

Spotted this thing from 10 miles away flying over #Malibu today. Is that a.... real life #Barbie Malibu House?? Seems to be. Pink everything... a water slide... floating "KEN" letters. Publicity stunt? Huge Barbie fans? Filming location #BarbieMovie ? Who knows. @kcalnews

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Moshe Isaacian

@MosheIsaacian

10 months

@Xbox 5) @ALDO_Shoes with the classic Barbie packaging for their shoe drop (my personal favorite)

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Moshe Isaacian

@MosheIsaacian

10 months

@Xbox 3) The Barbie dream car featured in a realistic driving game. Yes, this is very real

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Moshe Isaacian

@MosheIsaacian

10 months

@Xbox 4) An entire Barbie themed hotel where the cast was interviewed at

Jake Hamilton

@JakesTakes

10 months

You’ll never guess which cast I’m interviewing today.

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Moshe Isaacian

@MosheIsaacian

10 months

@Xbox @ALDO_Shoes 6) We are getting the multiverse of advertising by featuring Barbie in a @progressive ad

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Moshe Isaacian

@MosheIsaacian

10 months

@Xbox @ALDO_Shoes @progressive 7) I’ve seen creative popcorn buckets and drinks before, but this Barbie cup takes the cake

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Moshe Isaacian

@MosheIsaacian

10 months

11) Simple pink OOH billboard does the job (s/o @Whatleydude )

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Moshe Isaacian

@MosheIsaacian

10 months

15) Pink glassware collab by @DragonGlassware is very chic

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Moshe Isaacian

@MosheIsaacian

10 months

9) The taste of Barbie is now available at @Pinkberry . This promo image looks delicious

Sheeta Verma 👩🏽‍💻 (she/her)

@sheetaverma

10 months

@MosheIsaacian @Barbie !!!! It’s strawberrry and dragonfruit!!

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Moshe Isaacian

@MosheIsaacian

10 months

@Pinkberry 10) Not just taste, but also the SMELL of a Barbie dreamhouse is available thanks to @HomesickCandles (s/o @liahaberman for the find)

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Moshe Isaacian

@MosheIsaacian

10 months

@NYXCosmetics @OPI_PRODUCTS @sophiahliu 14) Official Barbie skates?! YES PLEASE

Tanya

@_guptanya_

10 months

@MosheIsaacian @Barbie and this Impala Skate x Barbie collab:

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Moshe Isaacian

@MosheIsaacian

10 months

@ArchDigest 20) Love this @Hot_Wheels collab where you can own the Barbie car!

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Moshe Isaacian

@MosheIsaacian

10 months

12) Fashion retailers @Forever21 drops 90’s inspired collection and really great Barbie accessories from @claires

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Moshe Isaacian

@MosheIsaacian

10 months

@Xbox @ALDO_Shoes @progressive 8) This @Ruggable collab is super sweet. Might need that pink one (s/o @cacoughlin )

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Moshe Isaacian

@MosheIsaacian

10 months

13) Some cosmetic lines like @NYXCosmetics @OPI_PRODUCTS and also have official collaborations (S/o @sophiahliu for the finds)

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Moshe Isaacian

@MosheIsaacian

10 months

18) Chicago has a pop up Barbie cafe that will also have a roller skating rink?? Wish I knew how to skate

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Moshe Isaacian

@MosheIsaacian

10 months

26) Back to actual marketing and not licensing deals At the DC pride parade, Barbie showed up with its own banner and people roller skating. Love this move

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Moshe Isaacian

@MosheIsaacian

10 months

18) More movie theater tie in with @drafthouse . Can someone snag this for me before it’s gone?

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Moshe Isaacian

@MosheIsaacian

10 months

@warnerbros @MoonOralBeauty 24) Official Barbie luggage collab with @BeisTravel is perfection

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Moshe Isaacian

@MosheIsaacian

10 months

17) Just in time for summer is the @FUNBOYlife Barbie pool float. I NEED this (H/T @liahaberman )

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Moshe Isaacian

@MosheIsaacian

10 months

19) @ArchDigest did a little tour of the Barbie Dreamhouse itself

Margot Robbie Takes You Inside The Barbie Dreamhouse | Architectural...

Today on AD, Margot Robbie takes us behind the scenes of ‘Barbie’ for an exclusive tour of the Barbie Dreamhouse. When tasked with bringing these iconic chil...

www.youtube.com

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Moshe Isaacian

@MosheIsaacian

10 months

27) A pink Barbie bus stop bench. No words needed

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Moshe Isaacian

@MosheIsaacian

10 months

@DragonGlassware 16) For people who in LA: there’s an experiential activation called “World of Barbie” to check out! (H/T @Damn_U_Deneia )

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Moshe Isaacian

@MosheIsaacian

10 months

@warnerbros 23) This is an official Barbie toothbrush partnership with @MoonOralBeauty . I’m not making this up

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Moshe Isaacian

@MosheIsaacian

10 months

22) Official Barbie themed boat cruise by @warnerbros happening in Chicago. What I wouldn’t give to go on this

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Moshe Isaacian

@MosheIsaacian

10 months

21) Retailers like @Gap , @target , and @ShowMeYourMumu also have lots of Barbie themed clothes

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Moshe Isaacian

@MosheIsaacian

10 months

25) You can Barbiefy your pets now too. Love this dog clothing from @CanadaPooch

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Moshe Isaacian

@MosheIsaacian

10 months

A few follow ups on the thread: -Yes a lot of these are licensing deals. I added both to show the great tie-in to the movie -Barbie cafe is also in NYC -Barbie cruise is in Boston, not Chicago -Dragon Glassware collab has been out for a while apparently but it’s still great

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Moshe Isaacian

@MosheIsaacian

10 months

28) The @FoodNetwork did a special Barbie themed episode for Summer Baking Championship. Season 1, Episode 7

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Moshe Isaacian

@MosheIsaacian

6 years

. @blackmirror is liking tweets about the show that all have the date 12/29 on them And 12/29/17 just happens to be a Friday this year ...I think they're hinting at Season 4's release date 👀

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Moshe Isaacian

@MosheIsaacian

5 years

Check the replies. This is how you execute a well placed branded ad.

WeRateDogs

@dog_rates

5 years

This is #Dumbo . He's not like the other dogs. Seems to be a fan of feathers. Curly nose. Simply exceptional ears. Could perhaps even use them to fly. 14/10 would protect at all costs. #ad

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Moshe Isaacian

@MosheIsaacian

5 years

@mcwm

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Moshe Isaacian

@MosheIsaacian

7 years

PEPSI: We made the biggest PR blunder of any company this year UNITED: Hold my beer

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Moshe Isaacian

@MosheIsaacian

10 months

@ListenToGordon @Barbie Next time please credit me properly if you’re going to steal my thread beat for beat. I get you have more followers but I put in a lot of effort to find these examples

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Moshe Isaacian

@MosheIsaacian

10 months

@FoodNetwork 29) Cool collab across the sea in Australia selling Barbie themed hair product kits (H/T @TexanMeg )

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Moshe Isaacian

@MosheIsaacian

10 months

@sterlingcrispin @Barbie Very tempted to share this in the thread lmao

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Moshe Isaacian

@MosheIsaacian

1 year

@Dexerto @meatcanyon Tag @meatcanyon he deserves the love

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Moshe Isaacian

@MosheIsaacian

10 months

@NICKIMINAJ @icespicee_ 31) More TV promotion: @hgtv is launching a “Barbie Dreamhouse Challenge�� with @ashleygraham They will Barbify one home in SoCal

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Moshe Isaacian

@MosheIsaacian

10 months

30) The Barbie song by @NICKIMINAJ and @icespicee_ was fire and also deserves a mention

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Moshe Isaacian

@MosheIsaacian

10 months

Feeling blessed that the Barbie Marketing thread opened up so many doors for me. So far been featured in Fast Company, BBC, Axios, TheFutureParty, Vox, Vice, Associated Press, and many more. Thank you everyone 🙏

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Moshe Isaacian

@MosheIsaacian

4 years

Normalize 👏meetings 👏with 👏cameras👏 off👏

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Moshe Isaacian

@MosheIsaacian

3 years

Excited to finally reveal my next professional adventure: I’ll be joining @Snapchat as a creative strategist starting next month!

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Moshe Isaacian

@MosheIsaacian

10 months

@NICKIMINAJ @icespicee_ @hgtv @ashleygraham 32) The selfie generator was a hit when the trailers were first announced. Still one of my favorite executions

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Moshe Isaacian

@MosheIsaacian

3 years

My friends: There are other fish in the sea The fish:

New York Post

@nypost

3 years

Diver spots fish wearing a gold wedding ring in Australia

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Moshe Isaacian

@MosheIsaacian

9 months

@aakashg0 Dude. You literally took my entire thread and reposted it

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Moshe Isaacian

@MosheIsaacian

9 months

I had the privilege of going viral. You don’t do it on your own. You put in *some* sort of effort to share stuff and people decide what to do with it. And it feels awful when others just get away with copy/pasting that effort for their own fame. And then block you.

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Moshe Isaacian

@MosheIsaacian

4 years

@Shannon_Liao @drdisrespect But...HOW did he violate it?

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Moshe Isaacian

@MosheIsaacian

4 years

Am I the only one who's not excited for these "Work From Home Forever" policies? The best ideas I get are when I'm able to process and chat ideas in-person with my coworkers. Having a separate work/life balance helps keep me sane too

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Moshe Isaacian

@MosheIsaacian

4 years

No one: Absolutely no human being on this earth: Brands: S o c i a l D i s t a n c i n g S o l i d a r i t y

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Moshe Isaacian

@MosheIsaacian

4 years

📣 Personal update 📣 Excited to join @247LS as a social strategist on @Nike ! This means I’ll also be moving to PORTLAND next month! Time to start the new decade with a new adventure

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Moshe Isaacian

@MosheIsaacian

4 years

Speechless. Thankful. Honored. @Adweek has always been my # 1 publication since college. It helped me learn about the industry + make awesome Twitter friends through its chats. Thank you for allowing me to share my story. 🙌🏼

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Moshe Isaacian

@MosheIsaacian

4 years

Brand Twitter needs an intervention right the fuck now

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Moshe Isaacian

@MosheIsaacian

2 years

For every like I get on this post, I will eat a slice of pizza or a scoop of gelato in Italy. Pictures will be included. Do your worst, Twitter

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Moshe Isaacian

@MosheIsaacian

10 months

@1MartinMatthews @Barbie It’s going to be a good movie

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Moshe Isaacian

@MosheIsaacian

5 years

@reddit 4chan called, they want their memes back

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Moshe Isaacian

@MosheIsaacian

3 years

preschool me adult me 🤝 mid-day naps

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Moshe Isaacian

@MosheIsaacian

4 years

Hey are you a: -Social Strategist -Digital Strategist -Platform Strategist -Any Startegist that works specifically on social I'm working on something exciting and would love to get in touch. Send me a DM!

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Moshe Isaacian

@MosheIsaacian

4 years

I think I found THE best book when starting a new job 😳 It has lots of tasks + questions that help you adapt, learn, and grow at work. It even showed me what mistakes I made at past jobs that slowed down my success Thanks @JuiceboxCA for the recommendation!

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Moshe Isaacian

@MosheIsaacian

4 years

This @GuinnessUS ad is what good advertising looks like during COVID-19: 1. Stay at home copy 2. No cheesy execution 3. Familiar creative/elements in past ads that are unique to you only

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Moshe Isaacian

@MosheIsaacian

11 months

Wake up SMMs, new meme template just dropped

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Moshe Isaacian

@MosheIsaacian

2 years

After a year at @Snapchat , I was impacted by the layoffs I'm grateful for the amazing experiences I’ve had, the friends I made along the way, and the opportunities to create some awesome work Excited to reconnect with everyone for the next part of my journey! #OpenToWork

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Moshe Isaacian

@MosheIsaacian

3 years

Never thought I would try to build a business at my age but fuck it, I’m ready to disrupt the kosher food scene in LA 😬

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Moshe Isaacian

@MosheIsaacian

10 months

@NICKIMINAJ @icespicee_ @hgtv @ashleygraham 33) Found another Barbie promotion today with @ColdStone Pink cotton candy flavor, themed cake, and a giveaway for tickets

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Moshe Isaacian

@MosheIsaacian

4 years

No show has ever disappeared faster from culture and people's minds than GoT

Complex Pop Culture

@ComplexPop

4 years

The Game of Thrones series finale aired one year ago today

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Moshe Isaacian

@MosheIsaacian

4 years

If you want to see what a vision of the future looks like for entertainment, pay attention to Fortnite

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Moshe Isaacian

@MosheIsaacian

4 years

Can’t wait to see 100+ stories of marketers showing off their “hustle”

Matt Navarra (I quit X. Follow me on Threads)

@MattNavarra

4 years

CONFIRMED: LinkedIn is testing 'LinkedIn Stories'

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Moshe Isaacian

@MosheIsaacian

3 years

The opportunity of a lifetime just landed in my inbox and I hope this work out 🙏

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Moshe Isaacian

@MosheIsaacian

4 years

Why did we ever bother to learn how to write in cursive?

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Moshe Isaacian

@MosheIsaacian

10 months

@sophiahliu @Barbie This is NUTS

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Moshe Isaacian

@MosheIsaacian

3 years

Pepsi has had it rough the past few years with ads, but this is a strong comeback

Pepsi

@pepsi

3 years

ALL burgers go #BetterWithPepsi …even when we’re not on the menu, we’re always in the picture. 😉 Try for yourself this Friday on #NationalBurgerDay and the Pepsi is on us

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Moshe Isaacian

@MosheIsaacian

4 years

Everyone: Brand accounts are run by a bunch of interns Us, the Illuminati:

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Moshe Isaacian

@MosheIsaacian

4 years

First day on the job, here we go! 💪🏼

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Moshe Isaacian

@MosheIsaacian

1 year

Tech layoffs were not kind to me at all these past few months. But I finally found an opportunity I’m excited for. News coming soon 😊

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Moshe Isaacian

@MosheIsaacian

1 year

The way the bottle shape is used in this Heinz x Absolut collab is GORGEOUS 🤩 Reminds me of @janthonylong 's pinned thread on old vs new ad creatives. Looks like someone listened and they're leaning on their brand codes again

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Moshe Isaacian

@MosheIsaacian

5 years

@MoonPie Ok done. Am I doing it right

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Moshe Isaacian

@MosheIsaacian

3 years

Ink is dry and a new chapter is about to begin. Excited to share it very soon 😬

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Moshe Isaacian

@MosheIsaacian

10 months

Netflix is wild for this lmao

Dexerto

@Dexerto

10 months

Titanic is returning to Netflix next week

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Moshe Isaacian

@MosheIsaacian

2 years

HOLY SHIT @SourPatchKids just gave me special Under Armour Curry shoes. Best gift to kick off 2022 😍

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Moshe Isaacian

@MosheIsaacian

5 years

@Sydsnap @GiggukAZ How many years is that in anime time?

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Moshe Isaacian

@MosheIsaacian

4 years

Show a social media manager some appreciation today Many worked extra hours yesterday to react to the news. They’re not interns. Some are fans of Kobe. And they barely had time to grieve. Even a “thank you” for all their work would go a long way ❤️

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Moshe Isaacian

@MosheIsaacian

6 years

Million dollar idea: Shazam for people on conference calls so I know who the hell i’m talking to.

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Moshe Isaacian

@MosheIsaacian

5 months

We are so desensitized as a society that the fact that people got laid off 3 WEEKS BEFORE CHRISTMAS is not being met with more outrage

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Moshe Isaacian

@MosheIsaacian

3 years

Boss is having a baby and I’m going to be the face of an account for a while. Hello impostor syndrome, my old friend!!!!!!!!

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Moshe Isaacian

@MosheIsaacian

4 years

Had a hard time answering this question from a college grad yesterday: What is the best way to interact/build a relationship on Twitter with someone you look up to?

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Moshe Isaacian

@MosheIsaacian

4 years

Being more candid on social media has done wonders for my mental health

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Moshe Isaacian

@MosheIsaacian

5 years

@MoonPie My Keto diet says no, but the marshmallow goodness melting inside my mouth says yes

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Moshe Isaacian

@MosheIsaacian

3 years

AHHHHHHH so excited to have been accepted into the first @Adweek Rising Mentorship Program!! 🙏🏼🙏🏼

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Moshe Isaacian

@MosheIsaacian

2 years

The original tweet is gone, but it will forever live in our hearts ❤️

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Moshe Isaacian

@MosheIsaacian

3 years

1 week done at @Snap so far 👻 The benefits are awesome, found my tribe of Jews already, and I’m learning so much on how to do sales pitches to clients. Love this place

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Moshe Isaacian

@MosheIsaacian

11 months

Turning 30 today 🥳

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Moshe Isaacian

@MosheIsaacian

4 years

And I oop-

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Moshe Isaacian

@MosheIsaacian

3 years

Currently attending an Agency Day summit held by @discord and they’re sharing so many great branded communities examples Would anyone be interested in a list of them?

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Moshe Isaacian

@MosheIsaacian

3 years

Spotted one of @Twitter ’s new billboards in the LA wild

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Moshe Isaacian

@MosheIsaacian

4 years

Want to be an ally to women? Listen to them. Amplify their voices. Support their causes. Respect their boundaries. Defend their stance. Educate other men. Fight their fight. Do all of the above every. single. day.

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Moshe Isaacian

@MosheIsaacian

4 years

If Chipotle announces that 🥑 is no longer an extra charge, it will be bigger than Netflix removing the auto play button