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Jon Matzner Profile
Jon Matzner

@MatznerJon

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Cofounder of the "Costco for Global Talent" - @saganpassport . Used to hunt terrorists for State Department.

San Diego
Joined March 2020
Don't wanna be here? Send us removal request.
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@MatznerJon
Jon Matzner
1 month
6 weeks since launch. 106 in our Community. MOMENTUM. We aren’t: -Delegating leadership -Building a holdco -Raising money We are: -Stepping on the fucking gas pedal… with: Better Candidates Better Pricing Better Support Here is what we have been up to: (Mega Thread)
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@MatznerJon
Jon Matzner
3 months
This region of the U.S. ( "fucking paradise") is poised to experience (1) expansion as people realize flyover country is real and (2) the largest positive vibe increases in the coming century. There is no more impressive U.S. grouping than Carlsbad, La Jolla, and Encinitas.
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@MatznerJon
Jon Matzner
5 months
I have a simple rule. If you don't know who this is, you don't get to write online about time management and your "high performance schedule".
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@MatznerJon
Jon Matzner
10 months
My wife and I just spent 33 days in Europe with our 9 month old son. Here are 33 things I learned about traveling with a kid, business, and the way I want to live my life:
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@MatznerJon
Jon Matzner
5 months
I can’t stop thinking about how much better leaders former military folks are, than the average SMB leader. One of the biggest differences I’ve seen is the idea of “written orders”. Here’s what they are, and how to adapt them for your small business. Bookmark This. I spent…
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@MatznerJon
Jon Matzner
1 year
I wanted my high-quality/low-cost global team to have easy access to ChatGPT within a tool they already use - Slack. So I built a Zap, that integrates a Slack channel to talk with ChatGPT. Works like a charm. RT and comment "Send," and I'll give you the Zap template.
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@MatznerJon
Jon Matzner
1 year
Don't tell anyone, but this is your golden ticket for the next 20 years.
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@MatznerJon
Jon Matzner
5 months
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@MatznerJon
Jon Matzner
1 year
Every single morning routine, relationship hack, time management tool should add (K) or (NK) at the end. Kid. or No Kid (s). Pardon my french, but you can fuck right off if you are a single dude talking about routines or time management in your 20s.
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@MatznerJon
Jon Matzner
2 years
I have one issue with the "Micro PE"/"HoldCo" conversation SMBs are hard. Your MBA doesn't mean jack Driving employees to AA meetings. Firing people who really need the job. Waking up at 2AM thinking about cash flow Eat a shit sandwich for 2 years, then let's talk holdco.
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@MatznerJon
Jon Matzner
5 months
If you know why our Christmas tree is decorated like this, then I’ll listen to your time management hacks.
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@MatznerJon
Jon Matzner
2 years
I've hired hundreds of high-quality/low-cost overseas folks in the last 5 years. I wasted time & money - until I started sending this playbook on their first day. Now, they know exactly what they need to do to earn my trust. RT this and comment “send” and I’ll DM you a copy.
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@MatznerJon
Jon Matzner
6 months
Let me get this straight. You’ve never run a small business. Your plan is to take out a loan that exceeds your net worth, and includes every dollar of savings you have, and the car you drive your kids to elementary school in… to buy in an industry you have no experience in.…
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@MatznerJon
Jon Matzner
1 month
People are really sleeping on La Jolla, California. - Houses built in the 50s - $1272/square foot - Average home price $2,200,000 ($418k national average) - Average income $197,717 ($75.6k national average) Why are you still in Idaho & Texas?
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@MatznerJon
Jon Matzner
10 months
Big mistake I see Twitter SMB buyers make? Cosplaying as Private Equity. This isn’t a private equity deal (and you sure as shit aren’t a private equity guy). You’re trying to buy a company from some guy named Larry. Judging Larry for “not knowing his KPIs” - is really…
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@MatznerJon
Jon Matzner
2 months
Important video. Watch until the end.
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@MatznerJon
Jon Matzner
2 months
“Everyone who I’ve talked to who has acquired a small business is doing super well!”
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@MatznerJon
Jon Matzner
1 year
Last night, I fell in love with a cyber squatter. This dude did it all - some homework on me, some false urgency, some flattery. Seriously, I want to be in business with him. Screenshots follow. This dude has skills - I'm seriously impressed. I want to hire him.
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@MatznerJon
Jon Matzner
2 years
My partner and I have spent $1,130,430 USD on Upwork, at an average hourly rate of around ten bucks. What's the biggest lesson learned for hiring great overseas talent? We call it the "Navy SEAL strategy" Let me explain... (1/6)
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@MatznerJon
Jon Matzner
9 months
I kept having the SAME problem, and if you own an business, you might have it too. I had NO CLUE what my field people were doing. Sales reps barely used CRM (only if threatened). Crews were on the road all day (and would never sit down at a computer). Here's How I Fixed It:
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@MatznerJon
Jon Matzner
4 months
I love an ad so good, that you feel the need to retweet it.
@BrettWCain
Brett Cain
5 months
Guys will just see this and be like “Heaven, yeah”
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@MatznerJon
Jon Matzner
6 months
If anyone is going through it - send me a DM - I will give you my cell phone number. Lying/Cheating/Stealing/Underwater/Infidelity/Addiction whatever - it is all a part of the human experience. I don't care & I sure as shit won't judge.
@moseskagan
Moses Kagan
6 months
Am writing w incredibly sad news: Our friend @ArtemTepler is no longer w us. Will post a link to GoFundMe below to help his partner & young daughter. Hope you will join me in giving what you can. Pls like, RTs, etc. for distribution, so we can raise as much $ as possible.
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@MatznerJon
Jon Matzner
10 months
1. Traveling with a 9 month old can be exhausting. Staying at home with a 9 month old can be exhausting. There is no restful option. 2. I like travelling less frequently - but for longer period of time. Having some really long stretches in one location minimizes the schlep…
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@MatznerJon
Jon Matzner
6 months
One of the current motivations for this account is to challenge a reckless storyline becoming prevalent in the small business community. "Secure an SBA loan and buy a boring business - its a shortcut and lower risk than most forms of entrepreneurship ! Leverage is your seat at…
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@MatznerJon
Jon Matzner
10 months
I have an issue with the "I'm building a holding company of SMBs" aspiration. SMBs are HARD. Your Ivy League or BigCo experience is worthless. Drunk staff. Payroll sweats at 2AM. Putting every dollar you own on the line. Eat a shit sandwich for 2 years, then we can build…
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@MatznerJon
Jon Matzner
10 months
Twitter makes buying a "small sweaty" business look easy. Buying one might be, but running one isn’t. Here are 10 times I got kicked in the nuts in SMB. (Add yours to the bottom, and let's have this be a reference for first time buyers):
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@MatznerJon
Jon Matzner
9 months
Can someone go out and create a derivative that shorts all of the SBA loans of these first time business buyers leveraged at 90%? God bless their courage - but my prediction is that they are going to start dropping like flies. I’ve already seen it starting.
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@MatznerJon
Jon Matzner
2 years
Problem: Having your assistant buy things for you is a major time saver and a big part of their value. BUT You're nervous about giving your credit card to someone based in the Philippines. I have a simple & totally free solution. ⬇️
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@MatznerJon
Jon Matzner
2 years
Question: " Jon, what do you spend your time doing on Saturday nights"? Answer: Lusting over Chik fil A dashboards.
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@MatznerJon
Jon Matzner
1 month
Big mistake I see Twitter SMB buyers make? Cosplaying as Private Equity. This isn’t a private equity deal (and you sure as shit aren’t a private equity guy). You’re trying to buy a company from some guy named Larry. Judging Larry for “not knowing his KPIs” - is really…
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@MatznerJon
Jon Matzner
5 months
Hormozi is smart, but jesus.... these headlines hurt my soul.
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@MatznerJon
Jon Matzner
2 months
Boomers selling their business for 5x SDE to an existentially confused mid-career 30 something, whose two best ideas are to add technology and add a general manager.
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@MatznerJon
Jon Matzner
1 month
"Son, we call this the 12% California State Tax Window."
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@MatznerJon
Jon Matzner
1 year
Making more than $86,248 a year? You need a full-time, remote assistant. I’ve hired dozens - and a lot of the hiring advice out there is wrong and naive. Here’s Mine:
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@MatznerJon
Jon Matzner
7 months
@lawyer4SMBs Don’t forget “willingness to put every dollar you’ve ever made at risk, and based on the state, your house too”. Just trying to balance out the perspective a bit :)
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@MatznerJon
Jon Matzner
3 months
Today I launch Sagan Passport - a new way to hire and leverage global talent. It's like "Costco for Global Talent". It is the culmination of thousands of hours of work. Buckle up - this is going to be a long one, but I think it is worth it:
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@MatznerJon
Jon Matzner
23 days
We’re a venture backed pool company.
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@MatznerJon
Jon Matzner
3 months
Loom is free. Notion is free. Chatgpt is free. Lucidchart is free. You have no excuse to not use this tech to improve your business. All with minimal time investment. Not 'tech' savvy and not willing to learn? Too bad, your business will fail.
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@MatznerJon
Jon Matzner
1 year
Every time you see a biz on bizbuysell, remember who already decided not to buy it: 1. The broker 2. The professional service providers 3. The employees 4. Competitors already in the sector, with access to financing If you can’t figure out why those people said no, you’re the…
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@MatznerJon
Jon Matzner
10 months
Here is the controversial BUT lucrative sales comp plan that I used to increase monthly sales by 435.07% in 18 months in our home improvement biz, WHILE increasing gross margins. (Waited a year to talk about this - wouldn’t want customers to read this) We call it the “PAR”…
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@MatznerJon
Jon Matzner
1 year
A hilariously generalized, but useful guide to global talent regions: 1) Philippines = Admin, Bookkeeping, Assistants 2) India = Accounting 3) South Asia = Lead Gen 4) Eastern Europe = Anything tech/code 5) Belize = Native English 6) South America = Time Zone Roles
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@MatznerJon
Jon Matzner
7 months
I think Eric is a nice guy, and reputable (from what I can see from the outside). That said this grates on me a bit. 304,000 people saw this - and there are thousands of people a year who see entreporn like this. Two things jump out: 1) The phrasing "that pays you…
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@MatznerJon
Jon Matzner
1 year
This might be a hilariously dumb question. I own a business with someone. It makes money. Once per year, are we allowed to have a corporate retreat in Europe? - We will definitely talk business - Biz would cover flights and 5 days house rental Is this kosher?
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@MatznerJon
Jon Matzner
9 months
If you make about $400,000 a year you are in the top 1% of earners in the US. If you make about $40,000 a year you are in the top 1% of earners in the world. You’re doing fine. Twitter is a highlight reel. Nothing is easy. Don’t be so hard on yourself.
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@MatznerJon
Jon Matzner
7 months
The Pain If you've ever tried hiring off a platform like Upwork, then you are familiar with the following: Post an ad, asking for an assistant, data entry, whatever Get 84,234 responses in 4 hours Shit! Have no way to screen without getting on the phone or Zoom Spend a lot…
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@MatznerJon
Jon Matzner
2 years
Stay away from California. Taxes, anti-businesses regulatory environment, crime ridden, & in decline. I REPEAT. Stay. Away. From. California.
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@MatznerJon
Jon Matzner
20 days
This guy pulls together a beautiful, well organized thread of people wrestling with their age, and the existential realities of life. And then at the bottom writes “and if you want to learn about making passive income, DM me the word passive”. These people are fucking…
@MrPassive_
Mike Hoffmann 🎯
21 days
I found a guy who goes around the US asking 70 to 100-year-olds their: • Biggest Regrets • Biggest Lessons • Advice to their younger self Oddly enough, most of their answers are the same… Here are my top 8:
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@MatznerJon
Jon Matzner
1 year
This is San Diego office space at 9am in the morning Empty, wall to wall with unambitious bros working on their tans and surfing. There is no other city in the world like it
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@MatznerJon
Jon Matzner
3 months
I banned reading bedtime stories to my kids. Instead, we practice plunging toilets. Why? Learning to read, write, and think critically is a SCAM - by woke liberals. Instead, make $22 an hour being a plumber’s assistant.
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@MatznerJon
Jon Matzner
2 months
I watch this video so much. I analyze every answer, gesture, tone, pacing, nuance. It is endlessly endlessly fascinating. Someone stop me.
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@MatznerJon
Jon Matzner
5 months
My name is Small Business Guru. I’m 30 something years old. I believe in taking care of myself, and a balanced diet and a rigorous exercise routine documented on Instagram. In the morning, if my likes are a little low, I’ll post a tweet with an open ended question. If I ever…
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@MatznerJon
Jon Matzner
4 months
The person that sent me this has both the words “Investor” and “$150mn” in their Twitter profile. What is the story?
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@MatznerJon
Jon Matzner
11 months
Of course that’s your contention. You’re a first-year SMB Twitter “searcher”. You just finished reading some thread - probably from an SBA 7A loan broker - and are convinced that - “Small Business Acquisition is the fastest way to generate wealth in 2023”.
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@MatznerJon
Jon Matzner
1 year
Want to secure a job for the next 10 years? Teach yourself to be a "Chief Outsourcing & Automation" officer. Almost every company would LOVE to have someone like this - pays for themselves 5X over.
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@MatznerJon
Jon Matzner
2 years
I'm pissed as hell. I'm seizing back the moral high ground, from those that are trying to steal it. Using overseas talent is NOT immoral or inferior. Our starting salaries are 4X the average income in the Philippines. 4X average American income is $270,084. (1/4)
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@MatznerJon
Jon Matzner
9 months
Just got this in an email, from a dude who has built a killer business: "I don't have gross margins calculated.  I don't know my customer acquisition cost. I have to look up half the acronyms to figure out what these nerds are talking about." Love business owners.
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@MatznerJon
Jon Matzner
2 years
I'm an "extreme outsourcer" so, I'm always trying new things out. Current experiment is a low cost "private chef". Posted on Craigslist, got 20+ apps from people who will cook whatever recipe, for around $20 an hour. First meal tonight - if this works, game changer.
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@MatznerJon
Jon Matzner
16 days
During World War II, something fascinating happened on remote islands in the South Pacific. Isolated indigenous tribes witnessed American GIs landing on their islands, clearing long runways, and then receiving incredible bounties from the sky - cargo drops of food, tools,…
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@MatznerJon
Jon Matzner
2 years
@charliewrich I want the thread
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@MatznerJon
Jon Matzner
3 months
I spent the first 10 years of my professional life & working abroad, and making friends/doing business with people from interesting corners of the world. Here are my favorite parts from a few cultures that you might not have spent a lot of time around: Iran: Some of the most…
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@MatznerJon
Jon Matzner
3 months
To Any Dad There are little eyes upon you, and they're watching night and day; There are little ears that quickly take in every word you say; There are little hands all eager to do all the things you do, And a little boy who's dreaming of the day he'll be like you. You're…
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@MatznerJon
Jon Matzner
2 years
@pslohmann Did some work for them awhile back - a bunch of former nurses & insurance folks. They negotiate for you
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@MatznerJon
Jon Matzner
1 year
Don't get me wrong, I love "EOS". However, I hate the idea that "Visionary" is divorced from "Integrator". The world needs people who DO THE WORK - not more members of the "good idea brigade". "I'm more of a visionary" can be an excuse, and enables delusions of grandeur.
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@MatznerJon
Jon Matzner
5 months
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@MatznerJon
Jon Matzner
6 months
These amateurs don’t know what hit them when they try to compete with me. I’ve been building generational wealth and real estate assets since I’ve been 8.
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@MatznerJon
Jon Matzner
1 year
@levelsio If I dust off my political science textbooks, I believe : 1st world: western aligned 2nd world: Soviet aligned 3rd world: everything else Outdated way to describe the world, but in this case Thailand is third world.
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@MatznerJon
Jon Matzner
10 months
"Yes! I'm my own boss now, I never have to set an alarm clock at 7am, EVER!" Smash cut to owning an SMB. "It's 3am. Now seems like a good time to start thinking about cash flow, key employee drama, something harsh a customer said, rising customer acquisition costs...."
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@MatznerJon
Jon Matzner
10 months
People talk a lot about advantages, privileges, and getting a head start in life. Support like the below, is my secret weapon. My grandpa wrote this letter to me when I was barely 10! "You're a man now.... Enjoy this success, and all successes... but what I want to hear and…
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@MatznerJon
Jon Matzner
2 months
If you are just learning poker, I recommend getting someone to “stake you” (loan you money) and join the biggest game you can. I can think of hundreds of people who’ve made really big money in those games! Much less risky than playing in smaller stakes games to learn (because…
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@MatznerJon
Jon Matzner
10 months
24. Geneva is boring & expensive - get out into the mountains - anything longer than a half day in Geneva drags. 25. I’ve been lucky enough to go to a host of exotic islands, but I don’t know if I’ll ever do a non-Greek island again (off the beaten path ones, not Santorini or…
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@MatznerJon
Jon Matzner
11 months
I've signed 17 business operating agreements in the last year. You GOTTA have one to be a big boy (or girl). Here are 10 things I look for in every one I sign (Bookmark this):
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@MatznerJon
Jon Matzner
3 months
The BOOMER BUMMER. If you are coming from a professional environment - you should be required to watch the first 3 episodes of "The Bear". THESE are the challenges you face when you buy these sub-scale businesses. - Not enough money - Stubborn employees - Stressed as…
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@MatznerJon
Jon Matzner
2 years
Will is a biz owner making a million bucks a year. He doesn’t know what EBITDA is, squeaked his way through high school, and is in a “bad” industry. I’ve met 100 Wills. If more knowledge was the answer, we’d all have six packs and be minted. Stop reading, start doing.
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@MatznerJon
Jon Matzner
7 months
The more I tweet, the more money I make. But I have a problem. I run real businesses - WHO HAS THE TIME? I want to be a great business leader, not a content creator. Here’s how I solved that, without shitty & expensive ghostwriters (and how you can too): First, some context.…
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@MatznerJon
Jon Matzner
1 year
I've hired hundreds of remote, full-time staff - and have fired almost as many Here are 6 red flags I look for in the first 30 days:
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@MatznerJon
Jon Matzner
3 months
After a few years of people DMing me and asking “Jon, what exactly do you do with global talent”? I’m finally ready to give a clear answer. This is after: - Better part of a decade working for the State Department - $1,000,000+ spent on Upwork - Hundreds if not thousands of…
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@MatznerJon
Jon Matzner
3 months
@mhp_guy We always crushed with bar tenders, who wanted to transition to white collar work... as well.
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@MatznerJon
Jon Matzner
2 years
Someone reading this right now is holding on for dear life in their SMB. Hustling every week to make payroll. Twitter is pure selection bias - and I can assure you we’ve all been there. Theft Lawsuits Night sweats If you ever need a “judgement free” listener, drop me a DM.
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@MatznerJon
Jon Matzner
6 months
Life changes when you discover that a $100k investment in the right NFT project could pay you between $300k (on the low end) and $830k (on the high end) in truly *passive income* every year thereafter forever.
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@MatznerJon
Jon Matzner
2 years
For every hot shot SMB acquirer eager to "show those 70 year olds how to run a BIZNASS!" Remember this, from 1929: "Chesterton's Fence is the principle that reforms should not be made until the reasoning behind the existing state of affairs is understood"... (1/3)
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@MatznerJon
Jon Matzner
20 days
This is your weekly reminder: 1) Business is hard 2) There is nothing wrong with you, if it is hard 3) $1,000,000 is a shit load of money 4) People who glamorize entrepreneurship, are almost always trying to sell you something
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@MatznerJon
Jon Matzner
6 months
1. Take a fundamentally good business (Amazon sales, STR real estate, buying businesses). Make/Piece together/partner to establish your base credibility. 2. Create an info product - targeting 25-55 year olds with money, and existential doubts about their career. Talk about…
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@MatznerJon
Jon Matzner
1 year
Who do you think a 70+ year old biz owner wants to sell to? - Oak Stone Capital, with a Kabuki website with puffed up experience (run by a 34 y/o searcher) or - A guy named "Dave" who has a young family, is hungry to prove himself, and is honest (run by same searcher)?
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@MatznerJon
Jon Matzner
5 months
Very rare to see someone who went after it… and is now still talking about the process. I’ll take 10,000 Hunters over every boner selling you a course lying about how many businesses they own and how much “passive income” they make. Proud of Hunter.
@huntercdurham
Hunter Durham | Impact Industry
5 months
Bankruptcy Update #3 : My papers are filed. Here's what happens over the next 6 months: 💰First I have to close all my personal bank accounts and have a debtor in possession account 📈 I have monthly reporting requirements about where all my money is going. I've already…
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@MatznerJon
Jon Matzner
2 months
Entreporn content on Instagram and Youtube isn't made to target business owners, but instead is targeted towards anxious mid-career W2 earners who end up buying info products and masterminds from bullshitters who put on the show
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@MatznerJon
Jon Matzner
5 months
The Pain (Too Many QUESTIONS): If you've ever hired an assistant (particularly from a culture like the Philippines), you've experienced some form of the below: - Hire an assistant to help you save time - Ask for their help on a simple request, like "schedule a haircut for next…
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@MatznerJon
Jon Matzner
2 years
I rarely, if ever, use the term virtual assistant (VA). If you do, I think you’re limiting yourself. Our incredible full time, Philippines based staff accountant: 1. Has a masters 2. Teaches our CFO quickbooks tips 3. Makes $1500 a month Is that really a “VA”? I say nahh
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@MatznerJon
Jon Matzner
6 months
They all sound the same. Bigger claims. More celebrity friends. More calculators. More masterminds. Book deals. Less time. More cashflow. Perfectly designed to make fake business people look like real ones. The modern snake oil sales person has a million followers on IG.
@mbontrager5
Marvin Bontrager, Ph.D.
6 months
It’s starting to sound unhinged at this point
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@MatznerJon
Jon Matzner
2 months
Can I perhaps challenge your beliefs on the TikTok ban? I believe it is wrong, overly broad, and against our founding principles. At the core - it’s because of my deeply held beliefs about the nature of government. Everything the government does is driven by its legal…
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@MatznerJon
Jon Matzner
7 months
All the influencers on each others’ podcasts and speaking at each others’ MASTERMINDS. Super impressive stuff.
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@MatznerJon
Jon Matzner
10 months
Someone is sitting in Bangladesh right now, fantasizing about the day you are about to have. The hot shower, the privacy, the car you drive, the meal in front of the TV. If you insist on being unhappy, despite the miracle that is your daily life, you have nothing to blame but…
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@MatznerJon
Jon Matzner
2 years
Had a huge win today. Personally and professionally. One thing they don’t teach at business school are the freaking SWINGS. 30 days ago I stayed in bed for two days, thinking I should have done my 20 years with Uncle Sam, and had a fat pension. Today - cloud 9. SWINGS.
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@MatznerJon
Jon Matzner
4 months
Sacred Christmas Lesson from my Dad: If you didn't carry major water during the meal preparation - you have a duty to physically block people from the kitchen sink and say: "I got this". Doubly so if you are a guest.
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@MatznerJon
Jon Matzner
1 year
@ShaanVP Fun fact. Mormons dominate national security community. Fluently speak weird languages from mission trip, and can pass security screening because they don’t do drugs.
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@MatznerJon
Jon Matzner
5 months
I can't even. They've ruined it. It's not even fun.
@chrisxmunn
Chris Munn
5 months
Guys after 1 week on SMB Twitter:
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@MatznerJon
Jon Matzner
1 year
SMB Outsourcing 101 Over the past 5 years, I have hired close to 100 "virtual assistants" (I hate that name). Want to know a secret? I use the same 5 techniques every time 🧵👇
Tweet media one
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@MatznerJon
Jon Matzner
8 months
If you don't build systems, then you're a CEO who has a job in a company you happen to own. Your job as CEO is to build systems. Systems that allow the business to run with minimal involvement from you. That's how you build a business that you sell.
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@MatznerJon
Jon Matzner
1 year
The day you learn to stop calling everyone a "Virtual Assistant", and instead, call them: "People I work with, who happen to be located overseas, and are really good at all sorts of things" is the day you can learn what this talent pool is capable of.
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@MatznerJon
Jon Matzner
1 year
Why are there separate men's and women's tournaments in chess?
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@MatznerJon
Jon Matzner
1 year
The fastest way to wreck your relationship with your Philippines-based team is to not understand their culture. After doing this for many years, here is some guidance on how to navigate Filipino culture successfully as a business owner:
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@MatznerJon
Jon Matzner
1 year
In 2016, I hired my first remote, high-quality, low-cost team member. In 2023, I plan to hire 45. Here's the five-step framework I use to hire & onboard quickly (and save me weeks of bullshit).
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