@M__Operators
@couuor
@codyplof
@ecom_con
great episode! loved the convo around ad naming conventions. The 3 of you covered pretty much every iteration of ad tagging/testing we have done.
@M__Operators
@couuor
@codyplof
@ecom_con
Great episode, interesting to hear the discussion of ABO vs CBO and do you keep testing on vs shut off and relaunch. Ad accounts are viscious don't turn off above breakeven Roas! Subscribed
@M__Operators
@couuor
@codyplof
@ecom_con
Also interesting the cut off of a campaign and reallocate, the problem is fb you can't just double another budget( or several) when 1 2k/day is is under bRoas, so you have to have fluctuations or accept you will have below bRoas on a chunk of spend which most owners wouldn't want