We scaled 47Skin by 450% in 3 months through the power of creative…
+450% growth
-42% CPAs
+57% ROAS
We implemented our creative/ optimisation machine, generating high-prod, design and UGC ads at scale.
Comment STRAT and I will send you our winning ads framework doc 👇
This new UGC framework has 10X'd Tiktok revenue for one of our clients...🤑
A lot of UGC tends to be very boring or vanilla. Recently I’ve been testing a different formula and it’s working wonders for many brands *THREAD*🧵
Our Tiktok Agency spends over £2m+ a month on TT ads
As a result, we have huge amounts of insight into what is currently working best
RT this & follow me and I will DM a 1 pager on our latest data insights. Includes best hooks, formats & examples to take your UGC to the moon
We're creating over 100 unique UGC videos for brands every month..
Here's our exact UGC brand building framework to ensure every piece of content PERFORMS and CONVERTS *THREAD*👇
This Tiktok UGC hook is converting for us like CRAZY 📈
Open on a pain point, followed by ‘You need to see this!’ - For example: “if you walk home alone at night, you need to see this!”
What UGC is working for you right now?
We’ve worked with 100+ Tiktok creators on UGC.
Here’s our step by step creator workflow for getting the BEST performing UGC out of our creators📈 *THREAD*
UGC Creator opportunity👋
DM or comment below any of your UGC videos/ portfolios and I will post feedback, ideas & insights.
Also an opportunity as we have multiple brand deals for you ready to go 👀
Tiktok UGC creators DM ME for some big brand deals!🚨
We’ve got a few huge Tiktok campaigns soon to launch. Always looking for powerful creators to add to our network, so dm me and let’s chat.
1. Let’s start with an obscure hook:
sometimes, a strong hook isn’t enough. If you can grab attention in a way that confuses the audience OR causes controversy, even if it’s not that relevant, it’s a winner. This will DRIVE comments.
See some 5 sec examples I've done myself:
“Don’t make Ads. Make Tiktoks” has become a a misunderstood term in UGC.
The best creators understand the difference between a piece of content designed to get views organically and UGC that needs to drive conversions. What do you think is the biggest differentiator?
If I was doing Organic content, strategy & design for
@daviefogarty
8 figure brand
@TheOodie
Here's exactly what I'd change to build community, grow following and improve the design identity.
THREAD 🧵
Conventional unboxing videos don't work on Tiktok anymore. Too basic, slow pacing.
We're finding success by having the creator swiftly open the package (quick ASMR jump-cuts work), and go straight into product demo. 15 sec length.
This increases average watch time & CTR.
My creative agency increased an e-com brand's MRR by £50k with powerful high-production content that builds brand AND as a result drove conversions..
30 days in they sold out of all stock. This wasn't a BOF conversion ad campaign either. Here's how we did it... 🧵
My team have produced 1000+ low, mid & high prod videos.. SO I wanted to put my creative team to the test.
We challenged them to make a high-production video for the 8-figure brand Wild, within 2 hours..
What do you think of the outcome?
After a 40% drop in revenue in December last year, my agency went on to grow over 3000% from December to March....
Here are some key things we actioned differently to help us scale. *THREAD*
We ORGANICALLY grew a brand by 500%. How? By turning them into a 'media company'.
The Red Bull strategy.. Flip the model on its head and lead with content. THREAD 🧵
I've coined the term 'Satirical Skit' and the formula looks like this:
Obscure hook + problem/ personal story + product solution x satire = WINNER , let me explain…
We challenged our team to make a Social Ad for the brand 'Lumi' within 2 hrs 👀
We bolt on to DTC brands as their creative division
Our most recent client has seen ROAS double and rev 3X in just 40 days. Powerful creative/ optimisation will scale your brand faster than anything
If you’re a UGC creator - take ‘why ugc’ out of your portfolio. If a brand or agency is looking at your portfolio and seeking creators, they know what UGC is and why they need it.
All anyone wants to see is your work. Keep this front and centre and let the videos do the talking.
Got the bug from working with hundreds of UGC creators… Was too tempting to put everything I teach and have learnt into practice. Who wants to see the outcome? 👀
This is the cheat code..
Recently started getting up and doing 3 hours of ‘deep work’ before anything else. Before traveling to office, gym, or showering
Nothing gets me more gassed for the day than getting in at 9, having completed all my biggest tasks and having gone to gym
Our performance ad creative has generated millions in rev for D2C brands…
SO I wanted to put my creative team to the test…
I challenged them this week to make a high-production video for
@thedannybuck
8-figure brand
@CRAFTD__
what do you think of the result? 👀
Hiring a new Creative Strategist at For You Advertising. If you’re interested in joining one of the few agencies to be in partnership with TikTok, send me a DM!
Some news 👀
For the last few months, behind the scenes, I have been working closely with the team at For You Advertising to help develop the creative division in their Tiktok Growth Agency.
Excited to announce that I have come on board as a co-director. Big things to come.
Breaking this UGC down:
Problem: Expensive perfume
Solution: The Essence Vault
Personal story: Birthday + partying
Satire + regain attention: Will Smith joke & chicken nugget joke
CTA
On the hunt for a killer Sales Manager & Partner
At Hambi Media, we’ve been fortunate enough to have grown by over 200% YOY for the last 3 yrs
I’m now looking for an experienced salesperson to come in and help us scale to the next level
£50-55k OTE and up to 5% options..
MY TIKTOK HOOKS OF THE WEEK!📈
Finding these hooks killing it for us right now on Tiktok:
1.I tried every X so you don’t have to and here are the results
2.See how long it takes for my partner to steal X
Give these a try I dare you 👀
Looking to hire a few crucial roles across the two agencies this month.
Hambi Media: Digital Content Creator
For You: Tiktok Video Editor
Both have a heavy focus on creating short-form, and converting social content. Get in touch for more details.
Excited to be launching my passion project,
The first ADHD lifestyle & apparel brand.
ADHD diagnosis has risen by 400% since 2020 yet there still isn’t a brand that truly represents and empowers the community.
The mission is to become the team kit for
Thanks for 1k 🙏 going to step up the twitter game again and bring back the value
Also big Q&A of Unwind coming out.. Got any questions Tiktok, UGC, business, content, brand? 👇
2. Problem & Personal story: Introduce yourself, with a problem, situation or PAIN POINT.
USE voice over. Keep it snappy with dynamic visuals. We like to connect to a story. Use satire to hold attention. Also - UGC that cuts every few secs convert better.
This ad framework alone has 4X’d revenue and halved CPAs for brands we work with…
We’ve run performance creative for 150+ brands…
They’re putting their money where their values match the brand’s.
An effective way to do this:
(1/8)
I LOVE UGC, but I also think high-production video, repurposed for different levels of the funnel is extremely powerful.
Builds trust, brand equity, validity in your brand that in turn makes you stand out.
I HATE seeing brands that have good UGC but their hero assets are wank.
We reposition every brand we work with as a media company, that happens to sell products.
There’s a reason the likes of Red Bull are dominating market share. It’s their media house.
Content makes your audience come back for more. Content entertains us. Content connects us.
Being comfortable in business is one of the most dangerous things. It creates pure complacency.
Something weirdly exciting about having your back against the wall and being truly uncomfortable.
Huge UGC Creator opportunity… 💥
At
@FYAdvertising
we are looking to hire 1 full-time male UGC creator.
A great opportunity to join the fastest growing Tiktok agency in the UK and one of the few to be officially partnered with Tiktok.
Dm me for more info
Tiktok organic has seen huge drops of engagement on the platform over the last 30-40 days...
Do you think this is temporary? Or is this the start of the inevitable and damaging drop in organic reach most social platforms see as they mature?
At
@FYAdvertising
we've been working hard on Black Friday Tiktok Creative Strategy, and have built a list of strong hooks for the period.
These are a variety of new concepts, as well as adaptations of best-performing.
RETWEET this & follow me and I will send you the list.
ATTENTION HACK on Tiktok... 👀
Have you seen Tiktok's secret emojis? We've recently used these to garner more attention! Type in any of the below on Tiktok for a surprise 😜
[proud] [rage] [cool] [nap] [shock] [hehe]
Have you used any of Tiktok's SECRET emojis?
This hook is going crazy for one of our Tiktok clients!!
My Tiktok UGC hook of the week has to go to “I wish I found this product sooner…”
What’s yours?
If you're looking to become a successful UGC creator or brand, this episode of the Unwind Podcast will be a game-changer for you!
Joined by
@rebekahshirley_
&
@pkennedy93
the power couple biz owners.
YouTube:
Spotify:
So finally got this down to the scents we are launching with, 2 masculine, 2 unisex and 2 feminine.
Also - here’s the first outer packaging design,
what’s your thoughts?
Looking to hire 1-2 more Tiktok Creative strategists at our exciting and rapidly growing Tiktok first agency, For You Advertising.
DM if you are interested in joining a team of Tiktok killers 📈
A harsh truth most brands aren’t willing to accept:
Negativity and controversy sells.
Don’t fight it, embrace it.
Our team produces 2000+ creatives a month.
The latest high-performer we’ve seen in Q1 2024:
If I took over top to bottom of funnel creative and organic management for the 8-figure brand
@hairburst
Here's exactly what I'd change to build community, grow following and drive sales 🧵
If you found this useful please RETWEET the original and I will send you the training video we send to ALL our creators to ensure the best quality of UGC
This new UGC framework has 10X'd Tiktok revenue for one of our clients...🤑
A lot of UGC tends to be very boring or vanilla. Recently I’ve been testing a different formula and it’s working wonders for many brands *THREAD*🧵
Hi Twitter, I’m Loukas, Founder/CEO of Hambi Media and Co-Founder at For You Advertising.
5 years ago, I quit my job in print media to start an agency.
Hambi Media began as a social media management partner.
With 1 unfair advantage...
UGC AUDIT
#1
:
We work with brands and creators to produce hundreds of UGC vids every month. I'm auditing UGC content to help offer value to creators! Here goes episode 1... THREAD 🧵
My team turned this trend into a high-production reel.
Across the 2 agencies, I'm heavily involved in both UGC Tiktok content, and high-prod video. I am fascinated by the idea of cross-breeding the two types.
This is an example of how you can utilise trends and blend the two.
This strategy is helping to grow our Tiktok pages at a crazy rate..
And that strategy is.. Tiktok SEO.. People really sleeping on how to use this effectively.
Here’s our step by step guide for growing your brand with Tiktok SEO.. 🧵
As you can see in the example:
1. Obscure hook: Emptying skincare/ 'wasting time on skincare'
2. Problem/ Personal story: Bad skin
3. Product Solution: Mela Pillow
4. Satire: Toilet seat moment/ Floor
UGC CREATORS! We work with brands to produce hundreds of UGC vids every month.
Drop below 1 of your UGC videos and I will give constructive feedback as to what works, doesn’t and what could be improved. Should be v valuable.
Also a good way to join our creator roster 👀
Enjoyed speaking at SMM Live today alongside my partners in crime
@oliverwhudson
and
@JoeJMarston
We went deep into D2C acquisition and creative strategies.
Thanks to all that came down to listen to us waffle
Roles reversed and became
@matthucius
for an evening on his Midnight Podcast.
Very fun interview and we go deep into his crazy story, spacegoods and even relationships. Thanks for having me and hopefully can come on and sit in the hot seat myself soon.
I’m a founder of two multi- 7 figure agencies.
A lot of entrepreneurs today preach the hustle culture mentality.
Trying to do too much is the fastest way to crash and burn out.
What I do to maintain work-life balance:
The biggest bottleneck I see in most D2C brands is not having a robust creative feedback system.
There's always a disconnect between the creative team and the media buyers.
We find the best results come from optimising and tweaking creative.
The most powerful content strategy includes a blend of...
1. Bottom-of-funnel UGC
2. High-production hero assets
3. High-production video for brand equity to also repurpose for reels/ ads.
Trust me.
The current morning stack:
1.
@spacegoods_co
: mushroom blend
2.The Heights: smart supplement
3.Vitamin D tablet
homemade ginger, apple & spinach drink (a new addition)
What supplements do you take?
Another ep released of my series discussing everything going wrong in business and our plan for combatting…
Doesn’t get more honest than this
YT:
Spotify:
Are you a UGC creator? Don't miss this.
@FYAdvertising
is hosting an online Creator Workshop
We will be giving away all of our secrets for creating powerful UGC, potential brand deals, Q&A, and more
Capping at 50 creators, so don't miss out
Sign up:
Back from a week off. First time I've disconnected and been entirely present on a holiday in 3 years. Feel so much more recharged and motivated.
If you work on holiday, you never fully refresh. Sometimes a hybrid is necessary, but I think occasionally detaching is key. Thoughts?
Rather than selling a product and making content, flip the model on it's head.
We reposition every brand we work with as a media company, that happens to sell products.
There’s a reason the likes of Red Bull are dominating market share. It’s their media house.
Why you're brand needs to double down on Tiktok organic in the build-up to Christmas..🎄
We've been pushing clients to double their output on Tiktok from the start of November and here's why.. 🧵
2 months ago, Hambi merged into the Soar group.
We were partners with the leading DTC agency for years.
I’ve known Olly and Joe for a while and they’ve become very good friends.
We then started a TikTok agency together alongside our fourth co-founder Liam Dean, which
Got to love a straight rip… especially when they barely change a single thing 🫠
@_BrandonDoyle_
not the best base for trying to push a creative agency, start by being creative for yourself first.
My agency Soar With Us has acquired part of Hambi Media!
We’ve worked with
@LoukasHambi
and the wonderful team at Hambi for a while now.
And built For You Advertising together with him on the founding team.
After seeing how well our values align with what he’s built…
I have 35+ staff members across our agencies
We’re always looking at ways to optimise and improve our creative and performance efforts
AI is the future and the sooner you lean into it, the better
Here is a list of AI tools we are currently testing & you NEED to know about 🧵
@DebsUGC
This doesn’t need to be taken so personally. You are provided with an offer, and you are in your right to say no. We have amazing relationships with hundreds of creators and helped many of them quit their full time jobs to peruse this full time as we offer consistent brand deals.