kostas fragoulias @KFragoulias Twitter profile

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kostas fragoulias

6 months

Here is how we scaled a brand from 9k/m to 100k/m in 3 months. Quick disclaimer: This is a brand that has great margins, good conversion rate, and good AOV for scale. The below strategies cant fix a poor product or offer. Here is the breakdown👇

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kostas fragoulias

@KFragoulias

5 months

If you are starting a DTC brand right now focus on those 3 things: 1 creative 2 Offer 3 landing pages These are most important levers you can pull for growth.

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kostas fragoulias

@KFragoulias

5 months

What is your go to way to scale a creative with FB ads? I will go first: Vertical scale + Cost Caps for extra boost.

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kostas fragoulias

@KFragoulias

5 months

Whats your biggest challenge when scaling fb ads?

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kostas fragoulias

@KFragoulias

5 months

Every marketing strategy needs to be different. Aim for big creative swings. You got this!

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kostas fragoulias

@KFragoulias

5 months

Your offer and your creative is the biggest lever you can pull to succeed with your meta ads.

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kostas fragoulias

@KFragoulias

5 months

This is the most common mistake i see in advertising: Be content when things are going well... I mean there is nothing wrong to feel on top of the world when results are good. BUT If you dont test now you probably going to suffer in the next month or two. Be always curious…

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kostas fragoulias

@KFragoulias

4 months

I recently started auditing accounts that are ridiculously simple. I mean consolidation is good but it really hurts if you are running 1 thing all the time. Adding more complexity to your ad account makes it less fragile. By building more diverse ads, more funnels, more…

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kostas fragoulias

@KFragoulias

6 months

If you truly struggle to increase FB ads performance it’s not because of media buying tactics. Try to test completely different themes. E.x if you sell outdoors clothing, make creatives and landing pages for fishermen, hunters, hikers etc. Thank me later.

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kostas fragoulias

@KFragoulias

5 months

The result of this initial structure? The CPA from $72 went to $32 over the spam of 10 days!!!!

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kostas fragoulias

@KFragoulias

6 months

How to beat your DTC growth goals as a bootstrapped brand with FB ads 👇

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kostas fragoulias

@KFragoulias

6 months

7. Always try to increase your CR: CR can be improved thru landing page testing. Start broad with listicle's and then narrow down by themes (E.x Active moms)

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kostas fragoulias

@KFragoulias

5 months

Media buying needs to go hand in hand with a good marketing strategy, product, offer. Dont chase the tail. Chase the uncomfortable truth of true testing. Thats all that matters.

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kostas fragoulias

@KFragoulias

6 months

And this is just the surface. If you own a DTC brand and you want to add another 5-6 figures profitably feel free to DM me.

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kostas fragoulias

@KFragoulias

6 months

Thats it! If you own a DTC brand and want to add another 5-6 figures profitably, feel free to DM me 😉

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kostas fragoulias

@KFragoulias

6 months

I recently audit a business that wanted to scale budgets from 1k/d to 5k/D profitably. This is a brand with a lot of SKU's. Here is their current account set up and my recommendations.

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kostas fragoulias

@KFragoulias

6 months

Extract post ID'S: Take your TOP creatives post ID's and launch them into your mixed CBO campaign and Manual bidding campaigns. Start increasing spend and loose your bids. So many people are missing on post ID's. It can 10X your ads longevity.

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kostas fragoulias

@KFragoulias

6 months

Next steps: Getting more learnings about our customers with creative testing and landing page testing.

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kostas fragoulias

@KFragoulias

6 months

Thats it! I hope you got some value out of this thread. If you own an amazing brand and need help with FB ads, feel free to DM me.

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kostas fragoulias

@KFragoulias

2 months

Bootstrapping is super hard! I mean HARD HARD. And the bad thing is it's not going to change. That's why you need to make it fun and engaging and make a process where you love to be in uncomfortable situations every day. Stick with the fundamentals and you got this ->…

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kostas fragoulias

@KFragoulias

2 months

We got to comfortable seeing performance changes just by pressing buttons in ads manager. Real performance comes from doing boring shit (Developing and launching ads) Every week.

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kostas fragoulias

@KFragoulias

5 months

@NoBullshitPlan Exactly!

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kostas fragoulias

@KFragoulias

2 years

@binghott Any insights about the average CPA on that creative? Im seeing a lot of ad creatives having great soft metrics but CPA being terrible. Outstanding metrics BTW.

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kostas fragoulias

@KFragoulias

2 years

@binghott Got it! 😁 Keep up the great content!

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kostas fragoulias

@KFragoulias

5 months

@kayani176 Thank you

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kostas fragoulias

@KFragoulias

2 months

Who has a @getairchat invite?

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kostas fragoulias

@KFragoulias

5 months

@victoradekvalue 💯

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kostas fragoulias

@KFragoulias

5 months

@calebmatthws Spot on!

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kostas fragoulias

@KFragoulias

6 months

New creative assets: We developed new assets around traveling and grocery shopping. We also introduced a new outdoors angle for testing. Outdoors angle achieved good efficiency, and so we placed more outdoor images on the website + pdp.

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kostas fragoulias

@KFragoulias

6 months

Final learnings: Travel angle and grocery gif were the top performing creatives with 3x - 4x efficiency. How do we improve that to extract more scale?

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kostas fragoulias

@KFragoulias

5 months

@bearingfire Not true. We are scaling accounts that are doing 10k/m in revenue.

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kostas fragoulias

@KFragoulias

5 months

Asset creation: Got assets from tons of golfers (Brand ambassadors) 3 hooks per video Always calling out the audience we want to target within the first 3 seconds Simplicity wins.

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kostas fragoulias

@KFragoulias

6 months

Adding new gifting angles: Following our existing winning angles (GIF & Travel) we made new iterations for gifting and launch them at a high spend.

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kostas fragoulias

@KFragoulias

5 months

@rossldaute97804 Meaning?

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