Juhi Chitra @JuhiChitra Twitter profile | Pikagi

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Juhi Chitra

@JuhiChitra

6,562

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1,567

Following

471

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5,666

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Product designer building . Made . I talk about UX, visual design & UXR. Previously, cofounder Tandem, head of design at Zomato

Delhi, India

https://t.co/Rk7UK7hlud

Joined February 2008

Don't wanna be here? Send us removal request.

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@JuhiChitra

Juhi Chitra

5 months

A bit late, but indulge me in a 2023 roundup: ★ Client work: 1. Research, UX strategy and design for early-stage logistics marketplace @GetRaaho 2. Visual identity & design system for soon-to-launch dating disruptor, Juleo 3. Consulting for @StimulerApp

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@JuhiChitra

Juhi Chitra

7 months

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@JuhiChitra

Juhi Chitra

2 years

I am done with my new website, yay! I couldn't have just one style, so I made switchable themes, take a look: ⭐️ ⭐️ Built in @webflow , with CSS animation for illustrations and custom code for themes.

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@JuhiChitra

Juhi Chitra

1 year

Why I never leave my house ✨

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@JuhiChitra

Juhi Chitra

1 year

On to the website for Desi Loge 💚🧡

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@JuhiChitra

Juhi Chitra

9 months

📢 Finally launching Desi Log! Free illustration pack of Indian characters with mix-and-match components. Get them here ↓ 💥 Some highlights:

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@JuhiChitra

Juhi Chitra

2 years

Living room update ✨ Finally put up my bajillion frames

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@JuhiChitra

Juhi Chitra

1 year

Almost done with this illustration pack! Gonna open-source it soon. It's so much fun finding more types of Indians by mixing Figma variants. I've accidentally created a toy for myself

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@JuhiChitra

Juhi Chitra

3 years

📢 I'm looking for a junior/apprentice UI/UX designer: 📅 Part-time contract for next 7+ weeks 👀 Client is well-respected in tech & design ⚡️ Must have some experience, great with Figma, well-organised 💁‍♀️ I'm very keen to work with women Please DM your work. RT for reach 🙏🏽

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@JuhiChitra

Juhi Chitra

1 year

It has been humbling to design for an India that struggles with English and tech comprehension, yet manages to get so much done while using a phone in English. Some light-hearted struggles from research:

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@JuhiChitra

Juhi Chitra

1 year

🫶🏽 I want to share my excitement for my generation of Indian product designers: We started out with a deficit compared to intnl designers. We were the first to get as much exposure and learning as we did. In our country, we watched our niche fought-after hobbies turn into the...

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@JuhiChitra

Juhi Chitra

2 years

✨ New invoices to go with my new branding! Invoice design is honestly one of my favourite things because you really get to play with grids I added them as free templates in Figma Community: Includes all the GST/PAN/SAC fields needed for Indian tax filing

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@JuhiChitra

Juhi Chitra

10 months

So close to launching v1 of Desi Log! 🚀

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@JuhiChitra

Juhi Chitra

6 months

Swiggy, man, I’m begging you, how do I stop getting 5 promo notifications every day. I’m never gonna use them, your app is just annoying me 5 times a day. Let me opt out (ios). The ones who like them/don’t care will keep them on

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@JuhiChitra

Juhi Chitra

2 years

A little late for diwali vibes, but I love how this turned out! ✨✨ In another life I would be an illustrator/graphic designer/typographer only

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@JuhiChitra

Juhi Chitra

11 months

Moodboard Monday: Indian signage and colours

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@JuhiChitra

Juhi Chitra

3 years

Notion just killed me with its random icon generation ☠️

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@JuhiChitra

Juhi Chitra

1 year

Too much is said about consistency and discipline, and not enough about the impact of catching sparks of inspiration, living life in a series of obsessions, capitalising on motivational momentum and chilling the rest of the time, and building a life that allows for this

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@JuhiChitra

Juhi Chitra

2 years

Amazon: Your Amazon order #837261829347 has been dispatched Me: Ooh, which one? Amazon: #837261829347 Me: I ordered 5 things, which one? Amazon: It cost 344 Me: Why can't you just tell me the name? Amazon: Life is better with surprises

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@JuhiChitra

Juhi Chitra

1 year

Made some bubbly buttery buttons

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@JuhiChitra

Juhi Chitra

1 year

I made one—

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@JuhiChitra

Juhi Chitra

3 years

Making scrappy animations in @webflow is quite a bit of fun. (Icons edited from @nounproject ) (Send motivation to actually finish the damn website, it's been months)

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@JuhiChitra

Juhi Chitra

9 months

✨ Moodboard Monday: Desi kitsch graphics

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@JuhiChitra

Juhi Chitra

10 months

⭐️ Quick update: formalised my design practice as Sense. Under-construction website: . More coming soon.

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@JuhiChitra

Juhi Chitra

2 years

Doing the project is 10x easier than turning it into a case study

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@JuhiChitra

Juhi Chitra

10 months

Creating some cassatta vibes

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@JuhiChitra

Juhi Chitra

8 months

Oh look

@workspacesxyz

Workspaces

9 months

👉 @JuhiChitra

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@JuhiChitra

Juhi Chitra

10 months

Moodboard Monday: I've no idea what to call this? japanese-brutalist-type-and-colourful-cartoons?

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@JuhiChitra

Juhi Chitra

6 months

Crude vs polished

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@JuhiChitra

Juhi Chitra

1 year

Nevermind, it's NFS sunsets and bubbly buttons kinda vibe for the website

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@JuhiChitra

Juhi Chitra

1 year

On to the website for Desi Loge 💚🧡

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@JuhiChitra

Juhi Chitra

1 year

It's crazy how many opportunities I've let pass because I didn't feel ready, when in hindsight those experiences would have propelled exactly the growth I wanted.

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@JuhiChitra

Juhi Chitra

11 months

If y’all don’t stop, soon kids are gonna be calling their pocket money MRR

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@JuhiChitra

Juhi Chitra

2 years

My top-level @NotionHQ hubs are so satisfying. Just need a verb for Now

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@JuhiChitra

Juhi Chitra

11 months

This is more-or-less what working with me looks like. For the industries that can afford it, this should be the future of work

@sameeracan

Sameera

11 months

I was interviewing a GenZ intern today and he says he is looking for work life balance with not more than 5 hours of work. Doesn't't like the MNC culture so wants to work at a start up. Also, wants 40-50k stipend. God bless the future of work.

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@JuhiChitra

Juhi Chitra

3 years

Making a little thing ✨ Hand-drawn Illustration pack of diverse Indians with @figmadesign variants.

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@JuhiChitra

Juhi Chitra

10 months

✨ Moodboard Monday : nostalgic pink (ish)

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@JuhiChitra

Juhi Chitra

5 months

If I’m not wrong and these badges are AI-generated, this would be a rare example of well-done application in a major product, for a perfect standalone use-case. By @letsblinkit

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@JuhiChitra

Juhi Chitra

1 year

Too many ideas in my head for growing my practice and brand, too many WIP side-projects. So I made a quick prioritisation-matrix-of-sorts in Figjam to decide where to focus. If you relate, get the template here—

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@JuhiChitra

Juhi Chitra

9 months

Research is hard, impact is hard, craft is hard. If you feel like you still have a ways to go, you're not alone

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@JuhiChitra

Juhi Chitra

3 years

Current love: 70s futuristic orange interiors

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@JuhiChitra

Juhi Chitra

10 months

Moodboard Monday : cute game ui (zoom in for details)

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@JuhiChitra

Juhi Chitra

2 years

New M1 pro Macbook crashed on the very first day 🥲

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@JuhiChitra

Juhi Chitra

1 year

📢 I'm looking for freelancers to work with me: ❖ UI designer: proficient in Figma, component libraries, prototyping (remote ok) ✤ UX Researcher: experienced at interviewing, creating scripts, usability testing (Delhi-based) Please DM your work. RT for reach 🙏🏽

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@JuhiChitra

Juhi Chitra

2 years

🔴🟢🔵 Colours are fun

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@JuhiChitra

Juhi Chitra

1 year

A cool part of life is, you struggle a lot to get good at something and without realising it one day you find it’s become so easy and simple for you that it almost feels like cheating

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@JuhiChitra

Juhi Chitra

1 year

PSA for designers: Creative Market has been doing daily free good drops with some amazing fonts to be had for free. Got these just this month. Refresh everyday:

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@JuhiChitra

Juhi Chitra

2 years

Sometimes I miss my bullet journaling days. It was so much fun to mess with stickers, stamps and all the stationery

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@JuhiChitra

Juhi Chitra

1 year

. @EkTypeFoundry has such gorgeous Indian typefaces! Many of them free ()

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@JuhiChitra

Juhi Chitra

3 years

⬇️ Women in product design ⬇️ I want to try to do my part to enable women in the Indian industry. If you think it may be helpful for you to talk to another woman who's been around for 9 yrs, I am opening up some slots in my calendar for the next 3 weeks:

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@JuhiChitra

Juhi Chitra

3 years

Anybody else feel terribly proud of their font choices? Like I feel like I peaked as a designer some 4 yrs ago when the then head of design at Medium asked me what typeface I used on my portfolio.

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@JuhiChitra

Juhi Chitra

9 months

Moodboard Monday: joy

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@JuhiChitra

Juhi Chitra

3 years

Zomato came to campus placement looking for graphic designers for marketing, I figured being a digital product, there’s a chance they need UI/UX folks too, so I randomly sat for an interview

@Pentropy

Diwakar Kaushik

3 years

How did you get your first full time job?

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@JuhiChitra

Juhi Chitra

9 months

Builders, early users giving honest negative feedback are gems you should treasure, not haters. Jesus.

@foldmoney_

Fold

9 months

Builders, keep hater-antidodes within reach.

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@JuhiChitra

Juhi Chitra

7 months

Love the little visual details here. The modal, the tab-stack, perforated tear-off, postal stamp

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@JuhiChitra

Juhi Chitra

4 years

Home decor is one my happiest creative outlets! I have so many plans for both these rooms.

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@JuhiChitra

Juhi Chitra

3 years

Kicked off a project today with @Razorpay_Design . Am enthu cutlet rn 😬

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@JuhiChitra

Juhi Chitra

6 months

WIP: Ghibli but make it Indian

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@JuhiChitra

Juhi Chitra

10 months

Look at this little framer website I made for fun ↓ PS: if you need help with paid ads, hit him up

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@JuhiChitra

Juhi Chitra

2 years

Nobody asked, but I am so proud of hitting my goal of reading 24 books this year, considering I read 1–3 books the last few years Top genres: 1. Fantasy 2. Design 3. Linguistics Top faves: 1. Man's Search for Meaning 2. Name of the Wind 3. Mapping Experiences 4. City of Djinns

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@JuhiChitra

Juhi Chitra

2 years

The struggle in staying inside the ellipse

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@JuhiChitra

Juhi Chitra

2 years

Anybody else getting hit by web3 referral tagging spam on Twitter?

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@JuhiChitra

Juhi Chitra

1 year

This is the best summarised format for the end-to-end UXR process I have seen till now. Ofcourse it's by @mulegirl

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@JuhiChitra

Juhi Chitra

3 years

Today's awesome @figmadesign Community find: Behavioural Design Cards by @thebothrs . Such an educational yet immediately-applicable format for using the Hooked model—

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@JuhiChitra

Juhi Chitra

3 years

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@JuhiChitra

Juhi Chitra

2 years

So cool to see a whole bunch of Indian designers in the @figma Config lineup this year! @mahima_chandak @RahulGoradia1 @millons098 @keeithlv @VarmaManyu @lousy_driver @txdebnath

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@JuhiChitra

Juhi Chitra

2 years

I've finally started writing about design again. First post is up! Appreciate all feedback, suggestions and encouragement 🙏

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5 UX design books that actually helped me

That aren't by Don Norman or Steve Krug

juhichitra.substack.com

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@JuhiChitra

Juhi Chitra

10 months

Last week I somehow found myself talking about design and research, while sitting between two stalwarts of Indian news— @shekhargupta and @abhinandansekhr —and enjoyed it thoroughly. @Durgaraghunath , thanks for letting me talk about the things I am passionate about!

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@JuhiChitra

Juhi Chitra

3 years

Year 2025: All product designers now design only cohort-based design courses

@JuhiChitra

Juhi Chitra

9 years

Year 2018: All Product Designers now design only design and prototyping tools.

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@JuhiChitra

Juhi Chitra

3 years

I've been "collecting" different aesthetics in a Figma file because I love spotting, deconstructing, and sometimes playing with new and old aesthetics. Is there anything further I could do with this?

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@JuhiChitra

Juhi Chitra

11 months

I have so many fun little mood boards collected in the figma files of my side projects. Gonna post one every Monday

@JuhiChitra

Juhi Chitra

11 months

Moodboard Monday: Indian signage and colours

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@JuhiChitra

Juhi Chitra

2 years

Please Figjam, just let me pick font-sizes

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@JuhiChitra

Juhi Chitra

1 year

Gathered all my little templates on my website

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@JuhiChitra

Juhi Chitra

2 years

Being a tourist these days

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@JuhiChitra

Juhi Chitra

3 years

My work hub on @NotionHQ . Still evolving. Some months I use it everyday, some months hardly at all.

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@JuhiChitra

Juhi Chitra

2 years

New favourite genre of art—zoomed-out Figjam/Miro boards. Show me yours?

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@JuhiChitra

Juhi Chitra

2 years

I want a @nounproject plugin in @figma

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@JuhiChitra

Juhi Chitra

7 months

🚨 Job alert My newest client, Juleo, is hiring their first full-time UI/UX designer (2–5 YOE). Great team at a pre-launch startup solving very relatable dating problems! You'll work with me for first 2 months. More info:

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Juleo UI Designer JD.docx

UI Designer Company Overview: Juleo is a Delhi NCR based Applied AI & Consumer Tech company tackling one of the largest unsolved consumer internet problems of our time: Online Dating & Matchmaking....

docs.google.com

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@JuhiChitra

Juhi Chitra

11 months

I get where this misconception about working fewer hours comes from, so for the record, 90% of the clients/companies I've ever worked with, wanted to continue working with me past trial period/initial contract, or rehired me, or wanted to hire me full time.

@politegunda

pongapundit

11 months

@JuhiChitra Hahaha - good that you admit that you are a slacker and won’t be someone who can be reliable . Career suicide

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@JuhiChitra

Juhi Chitra

2 years

🔖✨ Finally turned my book tracking system into @NotionHQ templates —

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@JuhiChitra

Juhi Chitra

1 year

The leg-work was already done, so made B&W Loge too

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@JuhiChitra

Juhi Chitra

3 years

Current mood—really missing graphic design

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@JuhiChitra

Juhi Chitra

10 months

@framer Making a kitsch footer for a side-project

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@JuhiChitra

Juhi Chitra

2 years

The thing about story-telling in design is that when it's done well, you don't notice the storytelling, it just comes across as good design.

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@JuhiChitra

Juhi Chitra

1 year

It's so damn fun to make simple websites. This is a little footer for a friend's personal site, animated in Figma rn. Maybe I should give in and add nocode websites to my Services.

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@JuhiChitra

Juhi Chitra

7 months

✨ Moodboard Monday: Blobby navbars

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@JuhiChitra

Juhi Chitra

1 year

We complain about the overabundance of content online but I acutely remember the dearth of inspiration as a small-town Indian kid in the pre-internet era, and I will never stop being grateful for all the art and aesthetics at my fingertips. A single article in a Reader's…

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@JuhiChitra

Juhi Chitra

3 years

Look at my perfect little hub for reading and tracking on @NotionHQ . Can drag-drop books from queue to reading to read. Coulda finished 2 books in the time I spent on this but that feeling of well-organised and visually pleasant data is 😌

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@JuhiChitra

Juhi Chitra

3 years

My latest @NotionHQ obsession—tracking and planning my reading. Every time I finish a book, I get a little extra joy from adding it in 🎊

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@JuhiChitra

Juhi Chitra

10 months

Folks, what's a good FREE alternative to google analytics for simple portfolio/landing page websites?

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@JuhiChitra

Juhi Chitra

9 months

Delightful little Framer find: by @SharovDesign

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@JuhiChitra

Juhi Chitra

3 years

“But isn’t it sexist to assume women don’t ride bikes?” Here’s why that’s a flawed perspective when it comes to situations like this. 👇🏽

@tanishaaa03

Tanisha Sabherwal

3 years

Tell me you're hiring males without telling me you're hiring males. Where do rhe short heighted girls go? 🥲

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@JuhiChitra

Juhi Chitra

1 year

There’s so much cynicism in the Indian design community that I want to become our optimistic, motivational aunty

@agniva_si

Agni 🔥

1 year

If there was ever a Netflix movie to be made on Indian designers. Here’s the vibe. ❤️

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@JuhiChitra

Juhi Chitra

3 years

So the 80's technology/scifi aesthetic is back in a big way

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@JuhiChitra

Juhi Chitra

7 months

Saying the obvious but it sucks so much that showing visual work takes 5 secs of screenshot and paste. While showing product/UX/research work takes a damn case study. What are quick and easy ways of doing the latter?

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@JuhiChitra

Juhi Chitra

1 year

Might just start posting my work on @dribbble again, because making these shots sure is fun

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@JuhiChitra

Juhi Chitra

3 years

Trying the isometric grid in Procreate

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@JuhiChitra

Juhi Chitra

10 months

with framer at ₹6,200 currently (annual CMS plan), webflow at ₹23,000 is becoming impossible to justify, especially given how frustrating their Editor product is.

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@JuhiChitra

Juhi Chitra

1 year

Man I just love product design so much tho. Every disparate part is so damn enjoyable. This field didn't exist when I was born, but I was born to do this.

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@JuhiChitra

Juhi Chitra

3 years

Trying to make this look and feel better. Currently cursing myself for getting the white keyboard and trackpad, reminding myself that there are better places to spend my money than a pretty mechanical keyboard.

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@JuhiChitra

Juhi Chitra

10 months

When ppl ask me what my design process is, I don't know what to say because there's no one process. In my books, design is about having a whole set of tools, processes, frameworks, artefacts that I am skilled at. Then work backwards from objectives and context to take the...

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@JuhiChitra

Juhi Chitra

9 months

Moodboard Monday: speccing

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