Harry's Marketing Examples @GoodMarketingHQ Twitter profile

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

17 tips for great copywriting:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

I love Burger King's creativity. • Sponsors Stevenage FC • To get their logo in FIFA 20 • Challenges gamers to play as Stevenage, score goals, and share on Twitter • Stevenage most used team in “career mode” • Shirts sell out IRL

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

💡The marketing genius of Lil Nas X THREAD ...

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Sell outcomes, not features

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Clear writing is concise writing. • In order to → To • In spite of → Despite • A number of → Some • In the event that → If • The majority of → Most • Has the opportunity to → Can • Despite the fact that → Although

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Rihanna's a great copywriter

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

THREAD: My step-by-step guide to writing landing pages

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Andrew Schulz had been killing it in the NY comedy clubs for a decade. But no network would touch him. So he spent $25k filming his own special. And handed it to the networks on a plate. They still said no. 3 years later he's one of the most-watched comics in the world. 🧵

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

AOC's studied copywriting

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Cold emails should be simple

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

My favourite landing page formula: 1/ Explain the value you provide (title) 2/ Explain how you'll create it (subtitle) 3/ Let the user visualise it (image) 4/ Make it believable (social proof) 5/ Make taking the next step easy (CTA)

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Last week I asked people to “submit your company landing page” and I’d rewrite it. Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business. Hopefully, this gives you an insight into the mind of a pro copywriter. THREAD...

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Simple CTA trick. Add a few words to your button to handle the user's biggest objection to clicking.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

How to write a landing page title:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

May 2019. I wrote my first marketing article. A year later my email list hit 19,000. No ads. No connections. No existing audience. The site grew because I learnt how to push my content round the internet. THREAD ...

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Last week Molly-Mae did an Instagram giveaway. She spent £8k on gifts. So far it's returned: • 210k Instagram followers • 270k YouTube subscribers • 550k new followers of her brand That's < 1p / fan. Possibly the best ROI I've seen. Let's break it down 🧵

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Cold emails shouldn't be cold

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Conversational copy is writing how you talk. No sales megaphone. No business speak. But that's easier said than done. So I've put together my guide. THREAD...

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

My favourite formula for writing “features & benefits” 1/ Write down the feature 2/ Ask, “so what?” to find the benefit 3/ Contrast the *old way* with your *new way*

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

100,000 followers. Wow. I remember the first 100. Let's turn back the clock. Here's the 7 marketing tips YOU found most useful from the last two years 👨‍🚀

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

High impact writing. • No introduction • Short sentences • Short paragraphs • Plain English • Fast points • No wasted words • Clarity above everything

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Marketing is a conversation

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

3/ No one cares what you can do Everyone cares what you can do for them.

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

How the mind of a copywriter works

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

I started 20 months ago. Today my newsletter hit 50k. To anyone who's ever shared the site, forwarded an email, told a friend... Thank you

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Don't think about “capturing emails” Think about creating something worth subscribing to

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Levi's COVID-19 email is a lesson in copywriting:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Writing tip: Be specific Cc: David Perell's podcast invite email

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Write the title only you can

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

A few weeks ago I got an email from a newsletter subscriber, Max. He told me about this new marketing tactic he's been trying. I was so impressed I thought I'd share it. THREAD...

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

~ My Twitter Inspiration Handbook ~ When I started on Twitter I was pretty clueless. So I made a big Google Doc where I started saving all the best “brand tweets” and grouped them into categories. Today, it's ready to share. THREAD...

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Write for humans not algorithms

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

1/ Write with your eraser You get 100 bucks for every word you rub out from your title:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

How to write a brand manifesto Cc: Hiut Denim

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

The cold email that started a $100M / yr company Cc: Jason Cohen

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

How to write a cold email:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

If I ever write a marketing book this image will be the front cover. Same title. Same painting. Same subreddit. One gets 300 votes. The other gets 70,000. Make your marketing REALER.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Use your customer's language

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

“It’s not about making your content the best. It’s about making your content easy to consume” — Matthew Kobach

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Harry's Marketing Examples

@GoodMarketingHQ

9 months

100% of Ralph Lauren's tweets are statements. But ~70% of Calvin Klein's tweets are questions. What's happening? Well, since Elon took over Twitter's algorithm is open source. TL;DR: 1 reply is worth 13.5 retweets and 27 likes. Replies are HUGE. So take heed. Learn from

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Two underrated words in copywriting: “If you...” • Involves the reader • Gives up control • Let's them persuade themselves

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

How Hey made us care about their email service

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Don't persuade. Let the reader be persuaded

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

How to get more leads from your “contact us” section: 1/ Contextualise header copy 2/ Use a real persons face and email 3/ Be specific with your availability

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

In the game “Tiger Woods 08” someone found a glitch which lets you walk on water EA's response is pretty funny

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Copywriting tip: Replace adjectives with data

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Hey. Quick heads up. I changed the name. My thinking is: • More personal • More skin in the game • People prefer people to brands. I'm a person. So why pretend

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Growth Loops THREAD...

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Read Revolut's COVID-19 email so you never write one as bad:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

The best ads are human

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

The LEGO movie belongs in the content marketing “Hall of Fame” • $400M profit • Oscar nomination • LEGO sales up $3.6bn “Nobody watches ads. People watch what entertains them. Sometimes it's an ad” — Howard Gossage

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Patagonia's “back in business” email is a lesson in copywriting:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

If your idea can't fit on a “Post-it” it's not there yet

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Social media marketing in a line. “Find the overlap between what your brand wants to say and what your audience wants to hear” — @mkobach

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Harry's Marketing Examples

@GoodMarketingHQ

9 months

The average cost to acquire a betting customer is ~£200. Sky Bet are doing it for £2.60. What? Okay. So. 99% of bookmakers have some kind of “Bet £10, get a £20 free bet” offer. Cool. Whatever. No differentiation. Sky Bet came up with something wildly different: “Super 6:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

14/ Things didn’t happen to Nas. Things happened because of Nas. Virality is not mystical. Take a peek behind the curtain. Nas is sitting in his underpants, on his sister's couch, iPhone in hand, making the whole thing happen.

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

I spent the last few weeks thinking about how brands differentiate themselves Thread 🧵

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Write copy that can't be copied

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

You made it! I won't lie, this took a long while to make. If you enjoyed it please do share ♥️ I also write a weekly newsletter which you might like. Over and out — Harry

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

What's the simplest marketing you've done that's made the biggest impact?

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Wes Bos's Black Friday email is a lesson in copywriting

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Never forget that customers are just people Regular people. Like you and me They snooze the alarm and sing in the shower Say something REAL, you get their attention Say something generic, they drive by

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

“The marketing genius of Lil Nas X“ 👉

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either. How can you make it so compelling that every reader reads it? Make it short.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

10/ “A lot of people like to say a kid accidentally got lucky. No. This was no accident.“ — @LilNasX The more I learned about Nas the more I believed him.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

💡The power of good SEO THREAD ...

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

My favourite titles don’t follow a formula. They’re throwaway lines a customer might say that capture your product in a way a formula can’t. You write them by “riffing” and talking to customers.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

5/ Don't kill your personality The best brands feel “real”:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

~ An old school marketing story ~ France, 1900. Andre and Edouard Michelin had just started making tyres. The problem was there were less than 300 cars in France. So hoping to encourage car ownership they published the world's first “Michelin Guide”. THREAD...

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Lego is cool. Seeing your daughter smile is cooler

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

4/ Old Town Road was the result. Nas paired it with a video of a dancing cowboy and shared it with his followers:

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@LilNasX

5 years

country music is evolving

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

1/ When Lil Nas X dropped out of college to pursue music he didn’t write many song. His sole focus was on growing an audience. He lived on Twitter, made friends, and got popular posting memes. Quickly his account grew to 30,000 followers.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

9/ 17 weeks later he'd broke Mariah Carey’s record for the most consecutive weeks at No. 1. It’s easy to forget what an extraordinary story this is. 5 months earlier, Nas was a college dropout sleeping on his sister’s couch with a negative balance in his Wells Fargo account.

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Been working on something new... “Marketing Examples: The Course” Coming this summer :)

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

In 2008 an intern at Shreddies rotated the cereal 45 degrees, and said, “it's not a square, it’s a diamond” Everyone laughed. “Diamond Shreddies” was born. Sales increased by 18% (~$5 million) One creative mind is worth one hundred growth hackers

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Everyone's talking about this Tesco tweet. “A genius ‘hack’ of the algorithm” True, but that's not the lesson. Parpkin came up with the idea 2 months ago. Tesco took it and made it their own. Nothing is original. Collect good ideas. That's all good marketing is.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Make your marketing REALER THREAD...

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

How brands make friends. • Fast coins term “Fastronaut” • Tweets “reply and we'll give your profile pic a Fastronaut helmet” • 400 do so and get a pic • “Rule of reciprocity” creates bond • Users share and update profile pic

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Great copy.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

5/ The video went viral. So Nas stuck to this formula: • Short viral videos • To the tune of Old Town Road • Full song linked underneath As an unknown artist, it was the only way he could get the word out. And the views started piling up.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

2/ Don't exaggerate An honest line always feels warmer:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Carrie Rose is a PR genius THREAD...

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

If you want to grow on social media make yourself easy to sum up

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

12/ Schulz retells this Chris Rock story that sums it up: “If you see someone on the side of the road with their car broken down. You drive by. But if you see somebody pushing their own car, you stop and help.”

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Talk less about your product and more about the value your product brings. People don’t want a better toothbrush. They want a brighter smile.

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

The power of formatting:

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

“17 tips for awesome copywriting“ 👉

17 tips for great copywriting

No filler. No wasted words. Only gold. Pound for pound the best copywriting article on the web. 17 copywriting tips. Put your feet up and enjoy.

marketingexamples.com

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Harry's Marketing Examples

@GoodMarketingHQ

3 years

Credit to Amazon's excellent writing tips :)

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Harry's Marketing Examples

@GoodMarketingHQ

4 years

Last week I saw this letter Liverpool manager, Jürgen Klopp, wrote to a young schoolboy dealing with anxiety. It’s remarkably thoughtful. But it didn’t surprise me. Klopp's been making fans smile ever since he became a manager. THREAD...