ben barokas @bnb Twitter profile

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ben barokas

@bnb

1 year

via @NYTimes might be time to evaluate what apps are on your phone. Data Privacy matters!

ByteDance Inquiry Finds Employees Obtained User Data of 2 Journalists (Published 2022)

The company’s internal investigation showed that workers also obtained data on a small number of other U.S. users.

www.nytimes.com

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ben barokas

@bnb

2 years

According to a new study from @luminate_data , content with ads still holds nearly 60% share of the total time U.S. audiences spend consuming entertainment.

Almost 60% of Americans’ Entertainment Time Is on Ad-Supported Platforms, Luminate Report Finds

Content with ads still holds nearly 60% share of the total time U.S. audiences spend consuming entertainment, a new Luminate report found.

variety.com

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ben barokas

@bnb

2 years

Good breakdown of current US state privacy laws from @RubashJulie , Sourcepoint's chief privacy counsel.

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ben barokas

@bnb

2 years

Gen Z would rather be anonymous online. It's the anti-Facebook generation. Everything old is new again.

The Personal Brand Is Dead

Gen Z would rather be anonymous online.

www.theatlantic.com

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ben barokas

@bnb

1 year

Who else reads DPOInsider

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ben barokas

@bnb

2 years

Wise words from @BeelerTech , as usual. It's all about establishing value exchange, and publishers have to be more strategic than ever.

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ben barokas

@bnb

9 years

Stoked to launch @sourcepointinc . Thanks for all the support.

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ben barokas

@bnb

1 year

A lot going on in #dataprivacy this week. Get the skinny here :

Ben Barokas on LinkedIn: IAB Europe files challenge to APD validation of action plan

A lot going on in #dataprivacy this week. Subscribe for the skinny!

www.linkedin.com

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ben barokas

@bnb

2 years

The attempted take down of @iabeurope and #and OpenRTB by the Belgian data protection authority ( @APD_GBA ) is a wake up call for the Digital Marketing Ecosystem . Transparency and Security Now !

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ben barokas

@bnb

7 years

. @sourcepointinc introduces payments as an alternative to advertising with AltPay

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ben barokas

@bnb

3 years

An important vaccination initiative for the world . Doing what the US does best.

The U.S. will announce plans to send 500 million Pfizer-BioNTech doses to 100 nations over the next...

President Biden has been under intense pressure to do more to address the global vaccine shortage and the disparities in vaccination between rich and poor nations.

www.nytimes.com

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ben barokas

@bnb

3 years

Continuing to get the run around from @AtlanticBBInc . Now going on 3 weeks of Terrible customer service and no action.

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ben barokas

@bnb

9 years

As always @IPONWEB 's DrBoris schooling #ATSL15 Audiance on d imprtnt themes in Adtech. #adblocking high on the list http://t.co/446nxb6a01

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ben barokas

@bnb

6 years

Great Memo

Evan Giamanco

@evgiamanco

6 years

A former colleague showed me this 40 yr old memo from @Nike ’s 1st head of marketing, the late Rob Strasser. Still holds up today.

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ben barokas

@bnb

6 years

Great momentum on our launch of the Dialogue - Consent Management Platform ( #CMP ) Module across Europe.

MediaPost

@MediaPost

6 years

. @sourcepointinc Launches CMP Solution To help Publishers Navigate GDPR Compliance

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ben barokas

@bnb

6 years

Anybody arguing ?

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ben barokas

@bnb

7 years

On Stage in Koln @dmexco

Sourcepoint

@sourcepointinc

7 years

"The more a user can understand how quality content is funded, the better off the ecosystem is." - @bnb at @dmexco

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ben barokas

@bnb

6 years

Super excited to be partnering with @emigal again on his new startup Ezra ( @ezratheai ), creating a new way to screen for cancer using MRI & AI. Read the full story here:

Meet Ezra, a new way to screen for cancer

18.1 million¹ people across the world will be diagnosed with cancer this year, and over half will be diagnosed late². Of the 9 million…

medium.com

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ben barokas

@bnb

3 years

Excited to announce @sourcepointinc newest product - Privacy Lens ! Automated Data Privacy Compliance measurement for inventory and data supply. Great coverage by @adexchanger

Sourcepoint Has A New Solution To Help Buyers Know If Publishers Are Privacy Compliant | AdExchanger

Sourcepoint has launched a tool to help ad buyers make sure their media suppliers are up to snuff when it comes to privacy compliance and data ethics.

www.adexchanger.com

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ben barokas

@bnb

8 years

#IABALM @r2rothenberg takes it to the #adblocking extortionists and validates everything that @sourcepointinc is about. Pro ads pro user

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ben barokas

@bnb

9 years

stoked to be working with @thomasmendrina again : general manager international for @sourcepointinc . Game On http://t.co/8ZELZSILO9

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ben barokas

@bnb

2 years

@ezberry Its actually healthy. Us who swim in GDPR everyday are also sometimes surprised - especially with the evolving interpretations of not only the court, but also the legislatures and the marketplace. Often completely different and divergent.

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ben barokas

@bnb

7 years

Good conversation with @exchangewire about Privacy, GDPR , Transparency and Media Transactions . @sourcepointinc

Re-Engaging Audiences with Privacy & Choice: Q&A with Ben Barokas, CEO, Sourcepoint - ExchangeWir...

There is much to consider for publishers in the throes of readying themselves for the GDPR and the ePrivacy Directive and, amidst everything, transparency

www.exchangewire.com

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ben barokas

@bnb

6 years

. @PubGalaxy nice sell sider in @adexchanger . We @sourcepointinc could not agree more that publishers need a platform to provide compliant consent to all actors in the ecosystem. We urge you to check out our Dialogue platform!

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ben barokas

@bnb

7 years

Congrats to my admeld co-founder @brianadams @Spotify acquires his video content recommendation startup @MightyTV ; .

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ben barokas

@bnb

8 years

Great Article by @SarahSluis in @adexchanger about the launch of our new product “Dialogue"

Sourcepoint Arms Publishers With Tech To Message Ad-Blocking Users | AdExchanger

Sourcepoint, a company founded last year to provide publishers with an antidote to ad blocking, has made its first major product release since raising a $10 million Series A round in June. The...

www.adexchanger.com

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ben barokas

@bnb

8 years

Congrats @emigal !

Insider Tech Business

@insidertechbiz

8 years

Video ad tech company Teads acquires UK-based firm Brainient

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ben barokas

@bnb

6 years

Great post!

Joanna O'Connell

@joannaoconnell

6 years

My latest blog on why the @ATT @AppNexus acquisition is a big deal: @forrester

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ben barokas

@bnb

9 years

Nice bit of coverage for @sourcepointinc from @VentureBeat http://t.co/zCrjxXgv3F

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ben barokas

@bnb

9 years

Great @adexchanger Article about #adblock & the future intersection of User &Publisher Choice. @sourcepointinc http://t.co/GOe6V79F6J

Why Startups And Publishers Are Punching Up Against Ad Blockers | AdExchanger

From 2007 to 2013 ad-block downloads grew steadily to about 50 million users. In 2013, that number more than doubled, and is on pace to do the same this year. The result has been an influx of...

www.adexchanger.com

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ben barokas

@bnb

10 years

Can't wait to meet Europe's top new startups at @Seedcamp Week Berlin in Dec. Startups, apply by 9th Nov! http://t.co/zWwMChLBHv

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ben barokas

@bnb

8 years

#Entrepreneurs r the pulse of business join me in supporting @srsacquiom & @pledgeone launching #EscrowUP #givefirst

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ben barokas

@bnb

8 years

Glad @nytimes is covering The Ad Blocking Wars, sad @sourcepointinc got no love.

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ben barokas

@bnb

5 years

Could not agree more. Takes so much support internally and externally. Community is Key!

Micah Baldwin

@micah

5 years

We constantly put people on a pedestal that want to start companies, but I have yet to see a company be truly successful without someone focused on helping the founder succeed. A strong COO/President/whatever is paramount.

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ben barokas

@bnb

6 years

We’ll see more of that in the coming months. Stay tuned !

Ana Milicevic

@aexm

6 years

Finally someone implemented a subscribe or pay as you go option vs insisting on subscription only 👏

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ben barokas

@bnb

8 years

@IAB 'scott Cunningham telling folks the DEAL . Beyond #adblock

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ben barokas

@bnb

9 years

happy to speak at #C2Csummit @skimlinks . Gonna be a great day (@ Kensington Roof Gardens) http://t.co/Oh3TmZnBTX

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ben barokas

@bnb

6 years

Happy birthday @TechNYC ! Check out Tech:NYC’s new annual report:

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ben barokas

@bnb

9 years

Listen to my friend @elizabeth on the @a16z Podcast:Big Companies Getting the Most Frm Silicon Valley #SoundCloud

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ben barokas

@bnb

8 years

New #adblocking #adblock infographic out from @sourcepointinc . Check it out

Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites.

www.adweek.com

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ben barokas

@bnb

9 years

Never thought Id say this but @TODAYshow Now! watching at @sourcepointinc and co founder matt adkisson give the low down on ad blocking

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ben barokas

@bnb

9 years

. @adland shares my insights on #adblocking , and how Sourcepoint’s model encourages transparency

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ben barokas

@bnb

1 year

@mkatz0630 Down for the Get down.

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ben barokas

@bnb

4 years

@Google talking about value exchange and user choice similar to the @sourcepointinc Dialogue platform #ip2020

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ben barokas

@bnb

10 years

Google Think Platforms.. Great discussion on the future of digital media in Australia (@ Sheraton on the Park) [pic]: http://t.co/eGTPXsrLjp

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ben barokas

@bnb

9 years

late @sourcepointinc featured on @BusinessInsider ’s #SiliconAlley100 list of leaders in the New York tech industry http://t.co/zUgt7Qd0XI

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ben barokas

@bnb

10 years

A really fantastic #WPPStream . Amazing People, Great conversations, Fun Times. Thank you again

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ben barokas

@bnb

4 years

@aripap @hunterwalk @benedictevans Although recession is a great time to build a technology business for media and agencies. At least it was last time :)

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ben barokas

@bnb

3 years

Great coverage of the @sourcepointinc funding in @businessinsider //

The pitch deck used to raise $17 million for a startup that helps advertisers and publishers comply...

5-year-old Sourcepoint has raised a total of $47.8 million; Arrowroot Capital led the latest round.

www.businessinsider.com

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ben barokas

@bnb

10 years

congrats @glassruss @bizo for a great outcome and link up with @linkedin . Feels like yesterday when we started data overlays with @admeld

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ben barokas

@bnb

9 years

Very cool design decision by @SlackHQ . The power of the hand . Word for diversity

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ben barokas

@bnb

9 years

congrats to @JanaeR64 for being #7 in the most powerful women in mobile list!

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ben barokas

@bnb

10 years

Auf Wiedersehen Koln. #bigthings #dmexco (@ Pullman Hotel Cologne) http://t.co/ZYM4xwFmQ9

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ben barokas

@bnb

11 years

Very cool data visualization of the ad serving process. http://t.co/yhlIhAZPV0

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ben barokas

@bnb

4 years

Great Commentary

John Wilander 🇺🇦

@johnwilander

4 years

Important commentary on Google’s Turtledove proposal below.👇🏼 A different version Mozilla and we argued for at TPAC lets the user express targetable interests (opt-in) instead of advertisers and ad tech pushing into the browser what they believe/claim the user is interested in.

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@bnb

8 years

@CelenyDaSilva @cpokane @sourcepointinc @bnb is just heckling from the stands today. Happy 4 impromptu appearance should @exchangewire need.

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ben barokas

@bnb

8 years

At #DigidayWTF yesterday, @Slate , @Forbes & @HuffingtonPost execs shared approaches to combat #adblock @lmoses

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ben barokas

@bnb

9 years

Brands creating their own quality content add to the users consumption patterns. make users less apt to block ads http://t.co/V3MhbbPSCq

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ben barokas

@bnb

8 years

congrats @alannaaroazzi on a great new gig at @iab

Alanna Gombert Joins IAB in New Role as Deputy General Manager, IAB Tech Lab, and Vice President,...

The IAB Technology Laboratory has appointed Alanna Gombert, ad tech innovator and programmatic pioneer, to the newly created position of Deputy Genera

www.businesswire.com

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ben barokas

@bnb

8 years

frustration ensues

Mashable

@mashable

8 years

Goodbye productivity: Google Calendar and Hangouts are down

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ben barokas

@bnb

11 years

Connecting with some amazing startups at the original Paris incubator #lecamping #startuos (at @LeCamping ) [pic]: http://t.co/8EitmUhbIo

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ben barokas

@bnb

6 years

Continuing the march of transparency in media with the launch of our GDPR compliancy Consent Management Solution within our Dialogue Solution l https://www.mediapost.com/publications/article/319676/sourcepoint-launches-cmp-solution-to-help-publishe.html

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ben barokas

@bnb

4 years

Thank you @AiThority Great Interview on #CCPA #dataprivacy @sourcepointinc

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ben barokas

@bnb

2 years

@nihalmehta @EniacVC @NYCTechWeek Would for sure be down!

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ben barokas

@bnb

8 years

Great short piece on @NPR about the founding of @ClifBar . Love the idea behind #howibuiltthis

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ben barokas

@bnb

9 years

Excited to be part of #MediaFutureSummit with @MediaPost & @Wharton . Good crowd. @jason_kint @mcuban @chrisfralic @Bobosphere @wendamillard

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@bnb

9 years

congrats to my boy @ericfranchi and the whole @AccessUndertone crew on a a great match up with @PerionNetwork

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ben barokas

@bnb

9 years

Disruption is the user experience says @applenews @APPLEOFFIClAL @M00RE

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ben barokas

@bnb

2 years

@fdestin Sometimes there is alpha in ugly

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ben barokas

@bnb

13 years

The Future of Ad Networks. "the demise of the ad network has been greatly exaggerated". http://j.mp/p4InS8. Nice article @JeffHirsch

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ben barokas

@bnb

13 years

Congrats @bfeld on "venture deals" being #1 business book gains. Neilson bookscan has it increasing 7392 % wk Ovr wk. C10 WSJ

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ben barokas

@bnb

5 years

Interesting piece just published on beyond compliance with consent #gdpr #gdprcompliance #gdprcompliant #ccpa #californiaprivacy #cmp #publishing #digitalpublishing @sourcepointinc

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ben barokas

@bnb

7 years

Oracle bought MOAT! Congratulations @jonahgoodhart and friends.

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ben barokas

@bnb

9 years

Very excited to have been selected to speak at @BusinessInsider ’s #IGNITION 2015 conference

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ben barokas

@bnb

7 years

Interesting article on where advertising works. @nytimes Consumers May Be More Trusting of Ads Than Marketers Think

Consumers May Be More Trusting of Ads Than Marketers Think (Published 2017)

A study showed that certain tactics, like offering to match a competitor’s low prices, received the most positive reactions from participants.

www.nytimes.com

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ben barokas

@bnb

10 years

RT @ryanpphelan : Email Advertising Startup @LiveIntent Raises $20M More http://t.co/SFCGy3JhvN via @techcrunch

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ben barokas

@bnb

11 years

congrats @jacobaross and @metamarkets http://t.co/2yO6N3uHHx @dhertog nice release.

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ben barokas

@bnb

11 years

Good Article on the MoPub acquisition.

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ben barokas

@bnb

10 years

LCY -> DUB #websummit (@ Caffè Nero in London) http://t.co/YU7sE7WsS6

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ben barokas

@bnb

11 years

Good read on a perspective of programmatic from @wtknapp http://t.co/nvsDHoJh

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ben barokas

@bnb

11 years

I voted for @SnapsApp for ‎ #WSJSOTY . New disruptive #adtech by #monetizing #photos for #brands

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ben barokas

@bnb

2 years

@AriLewine We need to make sure that people understand the value exchange. Then and only then will appreciate ads for what they are and what they do.

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ben barokas

@bnb

11 years

Interesting story @scoutventures @olapic http://t.co/hU38819pLN

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ben barokas

@bnb

11 years

For all you #adops heads out there check this out it is abso-lutely hilarious http://t.co/B5Cy7GYbcI

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ben barokas

@bnb

7 years

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ben barokas

@bnb

11 years

Programmatic Buying to Surpass One-Quarter of Digital Video Ad Spend in 2104 http://t.co/ibvflDQzJJ

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ben barokas

@bnb

6 years

@TaraniDuncan @FordGoBike @Mapbox @motivate_co Well Done ! Looks like the weather was better than the 5 boro !

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ben barokas

@bnb

9 years

mini Tri ( #cantkeepupwiththeweils @elizabeth ) 60k bike 1k swim 2k sprint. http://t.co/nsCfW024j7

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ben barokas

@bnb

8 years

@taxidodger Agree 100% about focus on CX & restoring value exchange. Also vital that we move toward offering "compensation choice" to users

AdExchanger

@adexchanger

8 years

Ad Blocking, Ad Reinsertion And Fixing CX: We’ve Only Just Begun by John Montgomery, @GroupMWorldwide

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ben barokas

@bnb

10 years

Stoked to be in the house for #startupcolumbia festival of entrepreneurship (@ Columbia Business School w/ 3 others) http://t.co/xYAN9asGLe

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ben barokas

@bnb

8 years

#Publishers like @Forbes are experimenting with how consumers want to “pay” for content http://bit.ly/20Oo5f8 @feliciagreiff @mediapost

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ben barokas

@bnb

4 years

Such an important and leading industry move towards transparency in media transactions overall. Well done @guardian . We all need more of this.

Joshua Benton

@jbenton

4 years

@JayCoDon @guardian The thing is The Guardian's core ideal isn't that their journalism should be free, it's that it should have *impact*. You know how many people turn around when they see a reg wall, esp if it's not at their primary news source.

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ben barokas

@bnb

9 years

Excited to present today to @iab Video Committee on #adblocking its effects, challenges & ways forward.

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ben barokas

@bnb

4 years

%100 !! Data Rights are Human Rights. One day we will have national leadership to promote this view. In the meantime we will need powerful tech to help businesses navigate these laws

Andrew Yang🧢⬆️🇺🇸

@AndrewYang

4 years

California and Nevada have already passed data privacy laws that give consumers the right to know what is happening to your data, the right to turn it off and the right to delete. Other states should follow suit. The time to enforce our data rights is now.

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